Apple Brings Innovation Back to Television with All-New Apple TV

Apple has announced the all-new Apple TV, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. And with the new Siri Remote, you can search with your voice for TV shows and movies across multiple content providers simultaneously. Apple TV runs the all-new tvOS operating system, based on Apple’s iOS, enabling iOS developers to create new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store. “There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”
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