Posts Tagged: Adidas

Adidas’ final commemorative Xbox sneakers are now on sale

Since October, Microsoft and Adidas have been releasing commemorative Xbox-themed sneakers to mark the brand's 20th anniversary. It all started with a pair of Forum Tech shoes the two companies gave away to a group of lucky fans. Then, in November, they released a pair of Xbox 360-themed Forum Mid sneakers you could buy in the US and Canada. Now, for their third and final drop, the two have come out with an Xbox Series X-inspired design that's available to purchase worldwide.

This time around, Microsoft and Adidas say they went with the Tech Boost silhouette because, like the Xbox Series X/S, it's a design that acknowledges the past while incorporating new technologies. As with the other sneakers in the series, you'll find plenty of clever references. For instance, the inner lining of the shoes draws on the design of the Xbox Series X's vents. Meanwhile, the heel and sole of shoes mirror the grips of the Xbox Elite Wireless Controller.

"Overall, we wanted to create a shoe that cemented a moment in time, but also felt timeless," Microsoft said. "This is a shoe that is meant to be played in, meant to be worn, and meant to be enjoyed by our community – one that's always played in, and never played out."

You can buy the Xbox Series X Forum Tech Boost from the Adidas website for $ 140. If you're not a sneakerhead, Microsoft has released other commemorative products to mark the console's 20th birthday, including a translucent controller that pays homage to the original Xbox debug kit.

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Adidas readies an entire collection of Star Wars basketball shoes

If you're both a Star Wars fan and a hypebeast, the next month might a dream come true. Adidas is releasing an entire Star Wars x Adidas collection of basketball shoes starting on November 1st, catering to both your particular fandom and your footwea…
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Adidas warns US customers about a possible data breach

Adidas announced this week that its systems might have suffered a data breach and that millions of customers' data could have been exposed. The company became aware of the issue on Tuesday and on Thursday, it reported that "an authorized party claims…
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Your next pair of Adidas sneakers could be made by robots

Adidas is bringing some of its manufacturing back to the homeland with an ultra-modern, 15,000 square-foot facility named “Speedfactory” in Ansbach, Germany,

The post Your next pair of Adidas sneakers could be made by robots appeared first on Digital Trends.

Cool Tech–Digital Trends

NBA commissioner says Nike’s tech will take league to a level Adidas never reached

In a recent interview, NBA Commissioner Adam Silver stated that Nike’s dedication to sports science and wearable technology will do a better job as the league’s official apparel provider than Adidas did.

The post NBA commissioner says Nike’s tech will take league to a level Adidas never reached appeared first on Digital Trends.

Wearables–Digital Trends

Adidas Futurecraft 3D shows the potential of 3D-printed shoes

3D printing is far from being a novel manufacturing technique, but it wasn't until recently that we started seeing the benefits of it on a grander scale. Organs and prosthetics? Check. Clothing? Sure. 3D-printed footwear? Now we have those, too. Ente…
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Adidas buys Runtastic to boost its fitness tech

Adidas is no stranger to technology by any means, but it clearly feels that it needs a leg up — the fitness equipment maker has bought fitness tech firm Runtastic for just shy of $ 240 million. Both companies are wonderfully vague about what the d…
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