Today, we welcome 47 incredible creators to the YouTube Creators for Change program as the 2018 class of Ambassadors. This global initiative, which we kicked off in 2016, spotlights inspirational creators who use YouTube’s global reach to change conversations around tough issues and make a truly positive impact on the world. Chosen for their passion and dedication to creating social change, these YouTube creators come from over 16 countries and represent a combined audience of 20 million fans:
The 2018 class features 31 new creators as well as 16 creators from last year’s program (those returning are distinguished with a *):
As part of our $ 5M investment in this program, these creators will receive support from YouTube through a combination of project funding, mentorship opportunities, and ongoing production assistance at our YouTube Spaces. They’ll also join us for our second annual Social Impact Camp at YouTube Space London this summer. The Social Impact Camp is an exclusive two-day-long camp featuring inspirational speakers, video production workshops, and mentorship opportunities with experts as well as time for the Ambassadors to connect with one another.
We’re also joining forces with the United Nations Development Programme (UNDP) and social change agency Love Frankie to support YouTube creators from the Asia-Pacific region who are passionate about creating social impact and tackling tough issues through their videos. First up for this new partnership will be a series of Boot Camps in Australia, Indonesia, Malaysia, Philippines and Thailand between June – November 2018 where local creators will workshop creating content about local issues alongside experts such as NGOs, academic authorities, and subject matter specialists. Following these Boot Camps, select local creators will participate in a three-month Academy Program that includes mentoring from Creators for Change Ambassadors, local experts, and NGOs to help produce informed, high-quality content that resonates in their countries.
Over the next few months, the 2018 Creators for Change Ambassadors will kick off projects addressing hate speech, xenophobia and/or extremism through different creative forms, such as a series celebrating the Black community within Brazil and a video project that creates awareness about the negative impact that hate speech can have on mental and physical well-being. There are many more incredible ideas in the works — we can’t wait to share more from these inspiring YouTube role models soon.
To the creators who are joining us as 2018 Ambassadors: thank you. We’re humbled to be working with you on sharing your messages of hope and tolerance.
— Juniper Downs, Head of YouTube Public Policy
Back in September, we launched YouTube Creators for Change, a global initiative dedicated to amplifying (and multiplying) the voices of YouTube creators who tackle division and hate with videos and stories of hope, connection, and understanding. And as 2016 comes to a close, we’re proud to say that YouTube Creators for Change is growing.
We’ve established local Creators for Change initiatives in Australia, France, Germany, and Turkey, bringing together creators who have uploaded thousands of videos about countering hate through unity. We’ve opened up sets at YouTube Spaces in New York and Los Angeles where creators will record the first video-based StoryCorps interviews. And today, we’re thrilled to introduce our five newest Creators for Change ambassadors: All India Bakchod (India), Cameo Project (Indonesia), Dina Torkia (United Kingdom), Franchesca Ramsey (United States) and John Green (United States). You can learn more about these inspiring creators at the Creators For Change website, which launches today, too!
These new ambassadors will join the six existing ambassadors in engaging their communities on topics like hate speech, xenophobia, and extremism. And to do our part, we’re equipping each one of them with a $ 25,000 grant to use toward a social impact project of their choice. In fact, this past weekend John Green donated his grant to charity in connection with Project for Awesome, a live-streamed annual fundraiser that brings together video creators from all over the world who support charities that, as the vlogbrothers say, “decrease world suck.”
In the coming months, our 11 ambassadors will also help us choose creators who are already making their voices heard on social issues that matter to them. And as part of our original $ 1M commitment, each of these emerging creators will be given equipment and production grants. They’ll also receive mentorship support from the program ambassadors and an opportunity to participate in educational workshops at our YouTube Spaces.
Finally, to help all those creators who want to use their voices and videos to take on topics they care about, we’ve collaborated with Upworthy to create a helpful series of best practices for creating effective social-change videos.
You can find this video, information on all our ambassadors and more on the YouTube Creators for Change website. So check it out! And stay tuned for more updates in the coming months.
Juniper Downs, Head of YouTube Public Policy, recently watched “This Christian community opened its heart to new Muslim neighbors.”