Posts Tagged: artists

Taylor Swift ensures UMG artists will profit from Spotify shares

Taylor Swift doesn't mess around when it comes to her musical empire. Back in 2014, on the eve of 1989 becoming the first platinum album of the year, she kicked streaming service Spotify to the curb, publicly making clear her position on free music….
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Spotify event series offers aspiring artists music industry tips

Spotify appears to be on a mission to aid emerging artists as much as possible, with efforts including allowing them to upload music directly to the streaming service and offering some of them advances for licensing their work. The latest plan to hel…
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New Official Artist Channels provide a single destination for artists and fans to connect

If you’re a music fan, one of the best things about YouTube is that you can find much more than just the official version of a song. Across the platform, you can find music videos, lyric videos, covers, unplugged sets, live performances, backstage footage of your favorite artist and more.

We launched Official Artist Channels last year to help make it easier for fans to find content from their favorite artists by uniting their full body of work (from official videos to live performances, to individual songs and albums) under one channel.

Today, we’re simplifying things even more by bringing together an artist’s subscribers under their Official Artist Channel. Uniting subscribers under one channel means you’ll be able to go deeper and explore all of the content from the artists you love. For fans looking for music from the artists they love, finding the Official Artist Channel for an artist will soon be as simple as searching for their name on YouTube. You can also identify the Official Artist Channel by looking for the artist icon (the musical note) in YouTube search and on the channel page.

If you’re currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the Official Artist Channel whenever new videos are uploaded or when an artist wants to send a message to their fans.

For artists, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like Community Posts, Mobile Live and Ticketing.

We will be expanding the roll-out of the new Official Artist Channels to artists on the platform over the coming weeks. Artists looking for more information on their Official Artist Channels can read more on the Help Center. Fans looking for more information on how to manage their channel subscriptions, notifications and search for channels can visit this Help Center article and view the informational video.

– YouTube Music Team


YouTube Blog

A New Way for Artists to Sell Tickets and Update Fans About Upcoming Shows

Cross-posted from the YouTube Artist Blog

At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans — the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.

We’ve been experimenting with ways we can offer a ticketing experience to fans and we’re excited to announce our first ticketing partnership with Ticketmaster. Starting today, we will begin featuring hundreds of artist’s upcoming U.S. tour dates on their YouTube videos. Fans enjoying an artist’s official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets.

YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.

We’re just getting started. We’ll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. And, as part of our ongoing commitment to support artists, we’ll continue to find additional ways to make meaningful fan and artist connections.

The YouTube Music team


YouTube Blog

Best apps for artists

Whether you consider yourself a seasoned artist or just a person full of creativity, the term “artist” carries a number of different meanings. If you’re an artist, you could be a sketchbook artist, a music artist, an animation artist, and so on, without stopping there. Whatever your niche may be, chances are, there’s an app […]

Come comment on this article: Best apps for artists

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TalkAndroid

#YTMehrMusik: More music from artists you love on YouTube in Germany

Today is a big day for music in Germany. YouTube has reached a landmark agreement with the Germany-based music rights organization, GEMA, meaning that starting today, more music will be available on YouTube in Germany. This is a win for music artists around the world, enabling them to reach new and existing fans in Germany, while also earning money from the advertising on their videos. And for YouTube users in Germany, who will no longer see a blocking message on music content that contains GEMA repertoire, for the first time in seven years.

This agreement reflects a long-held commitment that composers, songwriters, and publishers should be paid fairly, while ensuring fans can enjoy their favorite songs and discover new music on YouTube. That commitment has helped YouTube evolve into an important source of promotion and revenue for musicians. As such, we continue to invest in our rights management system, Content ID, to protect rights owners while continuing to innovate and create new and exciting YouTube features such as VR and 360, that can heighten the music experience on YouTube even more.

From AnnenMayKantereit to Rolf Zuckowski, we heartily welcome German artists and songwriters from A-to-Z to YouTube. And to our YouTube community, enjoy the music!



Christophe Muller, YouTube’s Head of International Music Partnerships, recently watched “Best Friends Challenge with Justin Timberlake.”


YouTube Blog

Celebrating the artists of the 2015 YouTube Music Awards

From Beyoncé embracing the super selfie, to OK Go’s mind-bending visuals, to Kurt Hugo Schneider connecting with fans through a tour announcement, artists on YouTube create music experiences that go beyond a song or video. And now it’s our turn to thank them with a YouTube Music Award.

These YTMA artists were chosen by you. Thanks to your love, they showed the biggest growth in views, subscribers and engagement over the last six months. That’s what makes them artists to watch on YouTube in 2015, and YTMA winners.

These artists prove that YouTube is not only a place to launch new music and be discovered by fans around the world, but also where artists and fans truly connect. In that spirit, this award is just one step in our effort to keep making YouTube a great place for artists and fans to experience music together. Next stop … SXSW.

New music videos. All at once. The YouTube Music Awards.

At its best, music is about the full experience of sight, sound and participation. And for the 2015 YouTube Music Awards, presented by Kia, we’re giving you just that.

On March 23 at 10 a.m. PT, we’re doing something never before seen on YouTube—dropping a collection of exclusive, new music videos from established and emerging artists, all at once. We’ve selected some of the most original music video directors alive today to produce these new videos and enlisted VICE to produce the entire program. The performers include:

These artists will even pull some of you into the action, inviting you to go behind the scenes at shoots, be a part of their videos and more. Stay tuned by subscribing to the YouTube Music Awards channel, and prepare your eyeballs and eardrums to experience the music on March 23!

Eshan Ponnadurai, Music Brand Marketing, recently watched “Father MC – Everything’s Gonna Be Alright.”


YouTube Blog

Your official invite to the 2015 #YTMA Show — now with more artists!

Have you made plans yet for the 2015 YouTube Music Awards, presented by Kia, on Monday, March 23 at 10 a.m. PT?

It doesn’t matter who you’re wearing, where you’re watching, or how you celebrate after. Just tune in to the YouTube Music Awards channel to experience a collection of exclusive, new music videos from established and emerging artists, all at once.


Before the show, you can check out all of the 50 YTMA winners right here. Each one is set for a great year in 2015, and we’re honoring them with this collection of videos.

We’ve added even more performers to the show, working with VICE and some top directorial talent to make this a moment in music to remember. Here’s the full list:

So on Monday, March 23 at 10 a.m. PT, visit the YouTube Music Awards channel to see all the videos, or visit any artist’s channel to see their new video. You can get ready by checking out the playlist of the artists who won a 2015 YouTube Music Awards, and subscribe to our virtual host Tyler Oakley for more info and commentary on the show. If you want a reminder for Monday, you can even add it to your calendar.

And if you’re an artist on YouTube hoping to earn a YouTube Music Award in the future, check out our newly launched YouTube for Artists with more info to help you make the most of YouTube. 

Eshan Ponnadurai, Music Brand Marketing, recently watched “Announcing the YouTube Music Awards 2015 Show.”


YouTube Blog