Spotify appears to be on a mission to aid emerging artists as much as possible, with efforts including allowing them to upload music directly to the streaming service and offering some of them advances for licensing their work. The latest plan to hel…
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If you’re a music fan, one of the best things about YouTube is that you can find much more than just the official version of a song. Across the platform, you can find music videos, lyric videos, covers, unplugged sets, live performances, backstage footage of your favorite artist and more.
We launched Official Artist Channels last year to help make it easier for fans to find content from their favorite artists by uniting their full body of work (from official videos to live performances, to individual songs and albums) under one channel.
Today, we’re simplifying things even more by bringing together an artist’s subscribers under their Official Artist Channel. Uniting subscribers under one channel means you’ll be able to go deeper and explore all of the content from the artists you love. For fans looking for music from the artists they love, finding the Official Artist Channel for an artist will soon be as simple as searching for their name on YouTube. You can also identify the Official Artist Channel by looking for the artist icon (the musical note) in YouTube search and on the channel page.
If you’re currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the Official Artist Channel whenever new videos are uploaded or when an artist wants to send a message to their fans.
For artists, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like Community Posts, Mobile Live and Ticketing.
We will be expanding the roll-out of the new Official Artist Channels to artists on the platform over the coming weeks. Artists looking for more information on their Official Artist Channels can read more on the Help Center. Fans looking for more information on how to manage their channel subscriptions, notifications and search for channels can visit this Help Center article and view the informational video.
– YouTube Music Team
Cross-posted from the YouTube Artist Blog
At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans — the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.
We’ve been experimenting with ways we can offer a ticketing experience to fans and we’re excited to announce our first ticketing partnership with Ticketmaster. Starting today, we will begin featuring hundreds of artist’s upcoming U.S. tour dates on their YouTube videos. Fans enjoying an artist’s official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets.
YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.
We’re just getting started. We’ll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. And, as part of our ongoing commitment to support artists, we’ll continue to find additional ways to make meaningful fan and artist connections.
The YouTube Music team
Whether you consider yourself a seasoned artist or just a person full of creativity, the term “artist” carries a number of different meanings. If you’re an artist, you could be a sketchbook artist, a music artist, an animation artist, and so on, without stopping there. Whatever your niche may be, chances are, there’s an app […]
Come comment on this article: Best apps for artists
Today is a big day for music in Germany. YouTube has reached a landmark agreement with the Germany-based music rights organization, GEMA, meaning that starting today, more music will be available on YouTube in Germany. This is a win for music artists around the world, enabling them to reach new and existing fans in Germany, while also earning money from the advertising on their videos. And for YouTube users in Germany, who will no longer see a blocking message on music content that contains GEMA repertoire, for the first time in seven years.
This agreement reflects a long-held commitment that composers, songwriters, and publishers should be paid fairly, while ensuring fans can enjoy their favorite songs and discover new music on YouTube. That commitment has helped YouTube evolve into an important source of promotion and revenue for musicians. As such, we continue to invest in our rights management system, Content ID, to protect rights owners while continuing to innovate and create new and exciting YouTube features such as VR and 360, that can heighten the music experience on YouTube even more.
From AnnenMayKantereit to Rolf Zuckowski, we heartily welcome German artists and songwriters from A-to-Z to YouTube. And to our YouTube community, enjoy the music!
Christophe Muller, YouTube’s Head of International Music Partnerships, recently watched “Best Friends Challenge with Justin Timberlake.”
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