Posts Tagged: begins

Prep for 5G begins as T-Mobile’s 600MHz network launches this summer

T-Mobile’s 600MHz network will be ready for testing within the next couple of months. After being granted the necessary spectrum licenses by the FCC on Wednesday, T-Mobile says it’ll be ready for “deployment activities” this summer. The carrier spent $ 8 billion on the spectrum to build a network that’ll become what everyone considers a “5G […]

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Android 7.0 Nougat for Moto X Pure Edition nears as soak test begins

It might not be long before Android 7.0 Nougat is on the Moto X Pure Edition, and the software update could arrive way sooner than expected. Along with multiple tips from our readers, we received an email regarding the Motorola Feedback Network. It notes that owners of the phone are being invited to preview a […]

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Apple AirPod ad campaign begins with limited product availability

A dancer by the name of Lil Buck showcases the “freedom” of the new Apple AirPods in a series of TV spots also viewable on YouTube. Whether you want them or not, the earbuds may not be available immediately for order.

The post Apple AirPod ad campaign begins with limited product availability appeared first on Digital Trends.

Wearables–Digital Trends

Android 7.0 Nougat begins rolling out to the Samsung Galaxy S7 and Galaxy S7 Edge

We’ve been eagerly awaiting an official release of Android 7.0 to Samsung’s latest flagship line, the Galaxy S7 and Galaxy S7 Edge. It’s taken a couple of months, but the update is finally ready for the masses. This update follows just a couple months after Samsung tested out a beta on their devices, which really […]

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Countdown to the Big Game begins with YouTube

Whether it was the heartfelt family story or that we couldn’t resist a good revenge, football-related content on YouTube has been getting bigger each year, with fans tuning in to watch food, music, comedy and highlight videos all related to the Big Game. Last year, we hit a new record on YouTube – with 840 million minutes worth of Big Game ads watched on YouTube, more than twice as much as the previous year.1

For the past seven years, we’ve been watching and voting for our favorite Big Game ad on YouTube AdBlitz – a one-stop place where you can catch all the action around the Big Game. This year, tune in to our AdBlitz website before, during and after the game to find:

  • Game Day commercials: Missed out on an ad because of a snack run? Tune in to YouTube AdBlitz on game day to easily find and watch all the ads in one place. Last year, more than 300,000 hours of Big Game ads were watched on YouTube while the game was being played.2 In fact, during the game watchtime for ads surpasses watchtime for other well-known YouTube genres, like how-to videos.
  • Teaser gallery: Starting today, the YouTube AdBlitz will host a gallery of Big Game ad teaser videos. Each year, advertisers release their game day ads earlier and earlier on YouTube, and are even creating teaser ads for their ads. Brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.3 Tune in now to be in the know.
  • Original content: We invited some of your favorite YouTube Creators to produce an exclusive series for YouTube AdBlitz themed “How to Win Game Day” that we’ll release the week leading up to the game. The series will be hosted by Jake and Amir with Flula as the band leader. And we’ll also release football-themed videos from some of our biggest creators, including videos from MyLifeAsEva, Hannah Hart and fouseyTUBE.
  • Vote for your favorite: Don’t forget to have your say on your favorite ad. After the game ends, visit the YouTube AdBlitz website to vote for and share your favorite commercials. You can start voting as soon as the game ends on February 7 and will have until 11:59 p.m. ET on February 10 to cast your vote.

There are millions of moments that bring everyone together during live events – the play that clinches the game, or that “left shark” performance during the halftime show. To help brands be a part of these conversations in a way that’s timely and relevant, today we’re opening our Real-time ads beta to more brands including Wix.com, and we plan to roll it out more broadly later this year. With Real-time ads, brands will be able to instantly run an ad across YouTube, hundreds of thousands of apps, and over 2 million sites in our Google Display Network with a message that ties directly to the big moment people just experienced live.

Check out YouTube AdBlitz today to watch ad teasers ahead of the game. Then tune in on game day to watch and vote for your favorite ads. To learn more about how we watch football-related content on YouTube, visit our YouTube Trends Report to catch up on more stats.

Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched “Aaron Rodgers’ Amazing Hail Mary: The Miracle in Motown! | Packers vs. Lions | NFL.”

Sources:

  1. Google Data, January–December 2015 vs. January–December 2014, Global, Classification as a football related “food,” “video game,” “sports,” “comedy and humor,” “advertising” or “music” video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
  2. Google Data February 1, 2015. Global. Classification as a “big game” ad or “how-to” video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
  3. Pixability Industry Study. Super Bowl 2015 YouTube Ads.


YouTube Blog

BBC begins crackdown of iPlayer viewers using a VPN

BBC is blocking VPN users trying to access iPlayer through a VPN, in a new move to make sure only U.K. residents are able to view the content. It follows reports of a U.S. streaming service airing BBC content coming soon.

The post BBC begins crackdown of iPlayer viewers using a VPN appeared first on Digital Trends.

Mobile»Digital Trends

Solar Impulse begins its sun-powered flight across the Pacific

Solar Impulse has already shown the potential for sun-based aviation in its attempt to fly around the world, but it just embarked on its most ambitious trip yet. Pilot Andre Borschberg has taken off from Nanjing, China on a cross-Pacific flight whose…
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