Posts Tagged: campaign

Queen launches ‘You Are The Champions’ campaign, giving fans a chance to star in three new user-generated videos on YouTube

Queen — in partnership with YouTube Music, Universal Music Group and Hollywood Records —has launched “You Are The Champions,” a unique new campaign that gives fans an exclusive chance to become a part of Queen history with a starring role in three brand-new, user-generated videos for three of the band’s most celebrated tracks. The campaign launched to celebrate Queen’s iconic music video for “Bohemian Rhapsody,” becoming the first pre-1990s video to reach one billion views on YouTube.

Speaking from the band’s current sold-out North American tour, founding Queen members Brian May and Roger Taylor said, “We are honoured that Bohemian Rhapsody has just hit one billion views on YouTube. We want to thank you all and celebrate with our amazing fans all around the world by creating three new music videos to our songs, all featuring you! Whether you are a musician, singer, dancer, visual artist or you just want to have some fun. Go to youarethechampions.com to find out more and we’ll see you on the road somewhere.”

As part of the campaign, musicians, singers, and instrumentalists can take on “Bohemian Rhapsody.” Visual artists will get the chance to design any word or phrase from the lyrics of “A Kind of Magic.” And, finally, dancers will be able to give their own interpretations for “Don’t Stop Me Now,” with a special instructional video created by Polly Bennett (Rami Malek’s movement coach from the hit film, “Bohemian Rhapsody”).

“I was so happy to be asked to choreograph for this initiative,” said famed movement director and choreographer, Bennett. “Rami (Malek) and I spent a lot of time moving to Queen’s music while filming ‘Bohemian Rhapsody,’ so I’m thrilled to encourage the world to do the same. Get dancing! I can’t wait to see what you make.”

In addition to the three music videos created by user content, a fourth video for “We Will Rock You” will re-create the song’s iconic BOOM BOOM CLAP using a collage of sporting event sounds. As a result, the new version will live as a sonic homage to the song’s energized relationship with sports.

Fans can visit youarethechampions.com to find out more and add their submissions* through August 18 by 11:59 p.m. ET. The final videos will be available on Queen’s official YouTube channel this fall.

*Terms and Conditions for UGC submissions here.


YouTube Blog

GoFundMe launches campaign for government workers hit by shutdown

People have frequently used GoFundMe to lend a helping hand to others in need of some help, but the site itself is getting involved in light of the US government shutdown. The company has teamed up with Deepak Chopra to launch a donation campaign fo…
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Trump’s 2020 campaign might include ex-Cambridge Analytica staff

A handful of former Cambridge Analytica employees might be working on Donald Trump's re-election campaign. The Associated Press reports that two of its reporters overheard Matt Oczkowski, Cambridge Analytica's former head of product, say that he and…
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Samsung, OnePlus to be part of historic ‘Avengers: Infinity War’ promo campaign

With the third installment in the Avengers series from Marvel ready to hit the big screen later this month, advertisers are preparing to let loose their promotional campaigns tied into the latest Marvel Comics Universe theatrical release. According to sources, the advertising campaign budget for Avengers: Infinity War will be the biggest one ever for […]

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Russia used a cybercriminal’s botnet for a spying campaign

It's no secret that the lines between state-sponsored hacking and cybercrime are fuzzy. After all, relying on professional crooks offers plausible deniability if the intruders are ever caught. However, it's now apparent that those lines sometimes dis…
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Apple AirPod ad campaign begins with limited product availability

A dancer by the name of Lil Buck showcases the “freedom” of the new Apple AirPods in a series of TV spots also viewable on YouTube. Whether you want them or not, the earbuds may not be available immediately for order.

The post Apple AirPod ad campaign begins with limited product availability appeared first on Digital Trends.

Wearables–Digital Trends