Over the past year, we’ve seen historic examples of “firsts” in so many different areas of society and Black History literally being made every single day. This month, and every month, I’m inspired by the future faces of Black History on this platform–incredible artists, musicians, beauticians and comedians like Todrick Hall, Ari Fitz, Andrea’s Choice, and TPindell. That’s why, this Black History Month, we are excited to celebrate these awesome creators by having them share who inspires them every day.
To recognize these contemporary history-makers in the making, we asked 28 different YouTube creators to tell us who they believe is creating Black History. Each day this month, we’ll publish one of those videos as a Reel on YouTube Spotlight channel.
In addition to our daily videos, we’ll share a new playlist each week of February, celebrating the luminaries who have been making Black History of late.
Celebrate Black History Month with us by visiting youtube.com/spotlight on your phone and swiping over to the Reels tab. And after watching the Reels, tell us who inspires you with the hashtag #CreateBlackHistory.
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched #CreateBlackHistory
#YouTubeRewind is back and we’re in love with The Shape of 2017. This year, you gave us your best reggaeton moves, witnessed an eclipse, and fell in love with a pregnant giraffe. There were, of course, difficult moments too, and community and togetherness felt as important as ever.
Our annual mashup brought together more amazing talent than ever before — nearly 300 creators, viral stars, musicians, and surprise guests to be exact! — from over 20 countries, uniting to look back at the biggest, strangest, (squishiest?), and most impactful trends of the year, from silly to solemn, that made pop culture in 2017 what it was. With fidget spinners. Obviously.
Want to be a Rewind expert? Learn about the trends and memes referenced in the video, as well as the creators who pitched in to make it possible, here. And if you already fancy yourself one, test your knowledge with our trivia game.
We’re also revealing 2017’s top trending videos and top music videos, according to time spent watching, sharing, commenting, liking, and more. Some familiar faces are back (Dude Perfect, Bad Lip Reading, James Corden) and some incredible talents in choreography, animation, and live performance join them. This year’s list of top trending videos represents the unbelievable diversity of creativity shared on YouTube every day and around the world.
Collectively, this year’s top 10 trending videos have more than 630 million views and people spent more than a collective 40 million hours watching them. They span from much-loved YouTube creators and traditional media formats to new and innovative voices in art and entertainment.
2017 saw some major new records broken in music, most notably by Luis Fonsi and Daddy Yankee’s massive global hit. “Despacito” sits at the top of 2017’s top music video list — not just as the most-viewed music video for the year, but as the most viewed YouTube video of all time. A truly global list, this year’s top 10 music videos feature artists from Puerto Rico, Colombia, France, Spain, Cuba, the United States and the U.K, and six of the videos feature Latin artists, up from just one video in 2016.
Head to the YouTube Rewind channel for all your other #YouTubeRewind needs!
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind: The Shape of 2017 | #YouTubeRewind.”
From heartwarming homecoming videos to personal vlogs about their service experiences, veterans turn to YouTube to help share their stories and form community. Thanks to their videos, we’ve been able to learn about some of the incredible individuals who serve our country, whether it’s Missy Lynn speaking out about her experience in the Air Force, Nick Bare chronicling his journey from the start of a new business to his last day in the Army, or a son sharing his Army Veteran father’s experience with dementia.
Ahead of this year’s Veterans Day, YouTube is sharing a new video to honor veterans for their service and all of the things they do every day — for their families, for their communities, and for our nation. To those of us who haven’t served, Veterans Day is also an opportunity for us to better understand what it means to be a member of the armed forces — in any country — and the contributions and sacrifices that military personnel and their families make on our behalf.
Every Veterans Day, we see a resurgence in popularity of certain video genres on YouTube, including surprise reunions and homecoming videos. Millions of people have been moved by these videos of veterans coming together with their loved ones, so to pay tribute to these special moments, we’re also revealing a list of top viewed veteran homecoming videos on the platform:
Today and every day, we at YouTube want to say thank you, veterans, for all you have done and continue to do for our country.
Danielle Tiedt, Chief Marketing Office at YouTube, recently watched “Military Hair and Makeup Tutorial.”
This past Friday marked the first day of Hispanic Heritage Month, which started nearly 50 years ago to celebrate the rich history of Hispanics in the U.S. and the tremendous impact they’ve had on American culture and society. This year, we want to celebrate everyone who identifies as part of the Hispanic and/or Latinx community by shining a light on the amazing content that they produce on YouTube. YouTube is overflowing with stories that are rich in Latinx and Hispanic culture and perspective – and it includes voices that span a vibrant spectrum of backgrounds and experiences.
Through humor, beauty, food, music and much more, Hispanic and Latinx creators make an impact every day. They set trends, define American culture, and connect with millions of fans all at the same time. For example, just last month, Luis Fonsi’s “Despacito” became the most-watched video of all time on YouTube. But while Latin music is one of the fastest growing communities on the platform, music is only one small part of a rich catalog of stories Hispanic and Latinx creators are making and sharing. We’d like to take a moment to highlight a few of those creators here:
Lele Pons, a breakout star of 2017, showcases her pride for her heritage through humorous videos depicting what being Latinx means to her. Using humor to connect with people of all backgrounds, Lele has grown her audience to over 5 million subscribers with viral comedy videos and collabs that range from high school scenes to telenovela parodies and the hilarious Training to be a Latina. Similarly, Eric Ochoa (SUPEReeeGO), frequently parodies his experiences of growing up Mexican and was recently featured in the YouTube Red show, “Single by 30.” Like Lele, he’s taught us that exploring your background and viewpoint is a great way to build a global community of allies (and subscribers). The popularity of their content on YouTube indicates the community’s desire to see a world online that more authentically represents the world in which we live.
Many Hispanic and Latinx creators are also driving major trends on the platform. Slime videos, for example, were one of the biggest trends on YouTube this year, and DIY guru Karina Garcia was one of the key influencers driving the popularity of this category, with wildly popular videos like this one. Overall, her slime videos have amassed a whopping 225 million views. Beyond slime, she continues to connect with her community with life hack videos covering a huge range of subjects.
Beauty remains one of the top content categories on the platform and tastemaker Manny Mua has not only disrupted the beauty world, but he has also redefined the concept of “beauty guru.” Renowned for his gorgeous makeup tutorials, Manny was recently named Maybelline’s first ever male brand ambassador.
These creators represent just a few examples from a diverse community of Hispanic and Latinx voices on YouTube whose experiences, perspectives, stories and voices all drive a broader connected community. You can find videos from them and other Hispanic and Latinx influencers by visiting youtube.com/spotlight all month, with new playlists debuting every Monday through October 9. We also want to highlight fresh new content to include in this playlist, so tag your uploads #HHM or #HispanicHeritageMonth and you may see your video featured.
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched “Let’s Talk: Being Hispanic & Latinx Books.”
At YouTube, we believe that voices matter. We’re committed to fostering a community where everyone’s voice can be heard. These voices inspire millions, and for so many, these stories are more than just words. From Lilly Singh on the power of girls and women supporting each other, to Kumamiki on confidence and perseverance, to Dina Tokio on embracing her identity, the more we listen to and share each other’s stories, the more we can help empower women’s voices everywhere.
That’s why, this International Women’s Day, we’re turning up the volume on female voices and honoring the impact they have on all of us. #HerVoiceIsMyVoice is a moment to celebrate and share the voices of inspirational women from around the world.
Every day around the world, women are sharing their stories, wisdom and inspiration. These everyday and extraordinary moments are at the heart of YouTube, and you can find more of them here.
Today, we invite you to share a video of a woman whose voice speaks to you. Let’s use our favorite brave, bold, or downright beautiful stories to remind our communities and ourselves just what we’re capable of. Happy International Women’s Day!
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched these amazing women.
Every year, a few Big Game ads stand out from the pack and keep us smiling long after the last play … like your daughter’s first date, that time Liam Neeson wanted revenge, or the year we met whatever this is.
Today, we’re kicking off YouTube AdBlitz for the tenth time, a destination where you can come watch and vote for all your favorite Big Game ads.
To continue to spotlight excellence as part of our AdBlitz program, we’ve made two key changes. First, in addition to our main list of AdBlitz winners, we’ll be recognizing top performers in individual categories, like automotive and food & beverage. Second, we’ve seen more and more traditional in-game advertisers choose to launch ads around the Big Game versus during the actual broadcast. This year, these spots will also be eligible to compete in AdBlitz.
In honor of AdBlitz’s ten-year anniversary, we’re also taking a look back at the top 20 Big Game ads from the past nine years that have stood the test of time. Collectively, these ads have racked up more than 440M minutes of watchtime along the way.
Of course as much as we love Big Game ads, they also represent just one slice of all the football-related content people watch on YouTube. Overall, watchtime for football-related content has grown over 90 percent year-over-year.1 Given this huge interest, it’s no surprise that the NFL’s YouTube channel, which they unveiled two years ago, just passed the 1 billion views mark, a huge achievement.
In looking at the ads that made our top 20 list, we noticed a few things.
The ad your ad could smell like: Iconic ads continue to thrive on YouTube long past their initial release. Some of the most memorable ads from previous years, like Old Spice’s “The Man Your Man Could Smell Like” (2010), Ram Trucks’ “Farmer” (2013) and GoPro and Red Bull’s “Red Bull Stratos – The Full Story” (2014) collectively garnered over 5M views in 2016, years after their original airing. And combined, these ads have driven over 92.5M lifetime views.
Advertisers use the force … of uploading early. Advertisers that upload early do better overall. The share of Big Game ads released on YouTube before game day grew over 200 percent from 2008 to 2016, due to a combination of more advertisers releasing their television spots early on YouTube as well the growing popularity of teasers. Among YouTube’s Top 20 ranking, 90 percent of the ads listed were released on YouTube before the Super Bowl that year, including Volkswagen’s “The Force” and Budweiser’s “Puppy Love.”
Pokemon goes global: Just as the Big Game has become a global moment, so have the ads. Outside the U.S., Super Bowl ad viewership on YouTube has grown over 28x since 2008. In 2016, the three countries outside the U.S. that watched the most Super Bowl ads on YouTube are Canada, the United Kingdom and Russia. Some of the most popular Super Bowl ads internationally included: Pokemon’s “#Pokemon20: Pokémon Super Bowl Commercial,” Coca-Cola’s “Coke Mini (Hulk vs. Ant-Man),” and Heinz’s “Wiener Stampede – Extended Cut.”
Our full AdBlitz 10-Year Anniversary report is here along with the full list of the top 20 ads of the past nine years. We encourage you to take a look and come up with your own insights. And of course check back with AdBlitz before, during, and after the Big Game to see and vote for this year’s additions to the catalog of iconic Big Game ads.
Tara Walpert Levy, Vice President of Agency & Media Solutions, recently watched “NFL 2016: Part One” — A Bad Lip Reading of the NFL.”
1YouTube Data, U.S. Classification as American Football video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, January – November 2016.
Now 2016 is coming to an end, and you know what that means … it’s time for #YouTubeRewind.
This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.
Feel like a YouTube expert? Take our Rewind quiz to see how many trends and creators you can spot.
It’s also time to announce the top trending videos and music videos from 2016, according to time spent watching, sharing, commenting, liking and more. From Japanese comedy and European soccer to big celebrity moments and some of YouTube’s most popular faces, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.
Collectively these 10 videos have 550 million views and were watched for over 25 million hours. The channels behind them collectively have more than 40 million subscribers who tune in regularly to watch the funny, insightful, entertaining things they create.
In music, 2016 seemed to be all about “work,” with Fifth Harmony landing the year’s top music video (and more than a billion views) and Rihanna scoring the biggest audience in the first 24 hours for a YouTube music video in 2016.
For even more end-of-the-year awesomeness, check out the YouTube Rewind channel.
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “Ultimate 2016 Rewind Challenge.”
Over the past 11 years, people around the world have turned to online video as a rich medium to help explore, share, and celebrate who they are. It makes us incredibly proud that over these years, YouTube has also become a platform where the LGBTQ community can express themselves, start new conversations, and create solidarity around the globe.
From commemorating Pride parades to opening up about transitions and explaining the ABCs of LGBT, YouTube is a place where anyone can belong no matter who they are or who they love. That is why today we want to help people honor and celebrate who they’re #ProudToBe:
Now, more than ever, it’s important that we help accept, love, and celebrate one another. In the wake of the tragic events in Orlando, we stand together in support of the LGBTQ community. We stand together with everyone who has the courage to own and share their identity. We stand together to show the power of solidarity, the power of love, the power of pride. To those beautiful and brave voices who continue to make YouTube the vibrant, diverse and empathetic community it is, we are #ProudToBe with you.
The YouTube Team recently watched “LoveExists / We are #OrlandoUnited.”
Over the past decade, we’ve seen women use their voices to make incredible things happen on YouTube. We’ve laughed with comedians like GloZell, watched beauty gurus like Yuya create new how-to videos from different corners of the world, and tuned in to see creators like Gigi Gorgeous start conversations about her journey as a transgender woman.
Women on YouTube are diverse, creative, and bold. We’re amazed by the way these creators inspire millions of fans around the world. Needless to say, it’s important to us that YouTube remains a place where everyone has the creative freedom to express themselves, their thoughts, and perspectives.
Today, ahead of International Women’s Day, we’re announcing two new programs to continue championing female voices on YouTube. The first is a new, year-long partnership with the United Nations that appoints top YouTube female creators as the very first Change Ambassadors for the United Nations’ Sustainable Development Action campaign. The second is a global production program across the YouTube Spaces that puts women both in front of and behind the camera.
Through the years, we’ve seen women on YouTube become beacons of inspiration to their fans. That’s why we’re so excited about this new partnership with the United Nations and to announce Ingrid Nilsen, Jackie Aina, Yuya, Taty Ferreira, Hayla Ghazal, Louise Pentland, and Chika Yoshida as Change Ambassadors — the first group of women on YouTube to join the U.N. in advocating for gender equality as part of U.N.’s Sustainable Development Goals. This group of passionate female creators are brilliant role models on YouTube, and we can’t wait to see how they’ll work with the U.N. to inspire and activate their global fan communities as well as women and girls around the world.
An extraordinary community of women has also come together around our new global YouTube Spaces program over the last few months, creating new videos that put female voices in front of and behind the camera. Across our YouTube Spaces in Los Angeles, London, Tokyo, New York, Sao Paulo, and Berlin, these female creators attended workshops and filmed over 50 videos on sets constructed specifically for this program. To help drive an atmosphere of collaboration throughout the program, six female creators including Anna Akana (U.S.), Alexys Fleming (U.S.), Julia Tolezano (Brazil), Em Ford (U.K.), Nilam Farooq (Germany) and Kuma Miki (Japan) acted as Creative Directors in their respective Spaces, helping mentor other creators who also participated in the global video shoots.
From tributes honoring historical female leaders and original scripted content, to discussions about women in the workforce and other women’s issues, these new videos will begin rolling out today on the YouTube Spaces channel, as well as the creators’ own channels.
YouTube has always been an open stage where anyone can share her story. We hope these new programs will inspire even more women to find their voices, create their own roles, scripts and stories, and advocate for the issues they care about.
And to the current generation of female creators who express themselves every day, thank you for inspiring all of us at YouTube … and all of us around the globe.
Danielle Tiedt, Chief Marketing Officer at YouTube recently watched “Emma Watson at the HeForShe Campaign 2014 – Official UN Video.”
In 2015, you introduced the world to the latest dance crazes, opened up discussions about diversity and inclusion, and lip-synced in cars and onstage in front of millions. The trends you participated in and the creativity you shared defined the year on YouTube in a bigger way than ever before.
It’s time to celebrate. More than 150 YouTube creators from all over the world got together to relive not just the best moments of 2015, but also some of the most memorable viral clips from YouTube history (hey, it’s still our 10th birthday year for a few more days yet …). The result: the 2015 installment of our annual Rewind video, featuring everything from YouTube dance prodigies, some of your favorite TV personalities, an epic plastic ball fight, and even a remix from Avicii.
And there’s more. Celebrate some of your favorite moments on YouTube through our official top trending videos of 2015, based on the amount of time people spent watching, sharing, commenting, liking, and more. Topped by one of the year’s biggest dance trends, these videos were watched for over 25 million hours and were created by powerhouse channels with over 40 million subscribers between them.
For the first time, not just one, but four television moments made the top Trending Videos list. Three are late night TV videos of widely popular YouTube trends: the lip sync battle, the in-car singalongs, and the reading of mean tweets. You all love late night TV on YouTube—the time people spent catching up on late-night clips like Corden, Fallon and Kimmel nearly doubled in the last year alone!
When it comes to music, 2015 saw some of our fastest-rising videos of all time. Wiz Khalifa’s “See You Again” reached over 1 billion views in just 6 months and Adele reached the year’s top 10 in just a few weeks. The top 10 music videos collectively have more than 66 million subscribers, and people spent over 37,000 years playing them in 2015.
…and check out even more top music videos.
And if you love staying on top of the most-anticipated new trailers, hottest music videos, and viral clips from YouTube creators, today we unveil the new YouTube Trending tab. This new tab in your YouTube app delivers the top trending videos directly to your Android, iOS, and desktop device. It’s the best way to catch the videos, creators, and trends that people watch, share, and talk about each and every day. See ’em as they take off and before they appear in YouTube Rewind 2016. And for more Rewind fun, check out the YouTube Rewind channel!
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind: Now Watch Me 2015 | #YouTubeRewind.”
From Beyoncé embracing the super selfie, to OK Go’s mind-bending visuals, to Kurt Hugo Schneider connecting with fans through a tour announcement, artists on YouTube create music experiences that go beyond a song or video. And now it’s our turn to thank them with a YouTube Music Award.
These YTMA artists were chosen by you. Thanks to your love, they showed the biggest growth in views, subscribers and engagement over the last six months. That’s what makes them artists to watch on YouTube in 2015, and YTMA winners.
These artists prove that YouTube is not only a place to launch new music and be discovered by fans around the world, but also where artists and fans truly connect. In that spirit, this award is just one step in our effort to keep making YouTube a great place for artists and fans to experience music together. Next stop … SXSW.
New music videos. All at once. The YouTube Music Awards.
At its best, music is about the full experience of sight, sound and participation. And for the 2015 YouTube Music Awards, presented by Kia, we’re giving you just that.
On March 23 at 10 a.m. PT, we’re doing something never before seen on YouTube—dropping a collection of exclusive, new music videos from established and emerging artists, all at once. We’ve selected some of the most original music video directors alive today to produce these new videos and enlisted VICE to produce the entire program. The performers include:
These artists will even pull some of you into the action, inviting you to go behind the scenes at shoots, be a part of their videos and more. Stay tuned by subscribing to the YouTube Music Awards channel, and prepare your eyeballs and eardrums to experience the music on March 23!
Eshan Ponnadurai, Music Brand Marketing, recently watched “Father MC – Everything’s Gonna Be Alright.”
Cross-posted from the YouTube Trends Blog
On April 23, 2005, history was made. An 18-second clip about how cool elephants are was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.
That May, YouTube launched in beta before becoming available to the wider public six months later. Ten years have now passed, and that site has grown to become not just the biggest video platform on the web—a community of more than one billion people, where hundreds of millions of hours of video are watched and billions of views are generated every day —but one of the largest and most diverse collections of self-expression in history.
YouTube is a portrait of our global culture, seen through the lenses and perspectives of people around the world. It is a portrait built by a creative community of bold and fearless individuals. Built by comedians, gamers, activists, artists, performers, teachers, and pranksters. Built with cats and rainbows and blenders and ninjas and unicorns. It was built on the silly. It was built on the profound. It was built by you.
And 10 years in, you continue to redefine how the world experiences music, entertainment, and news. How the world laughs and how the world learns. How we shape political events and how we connect over the things we love.
You’ve helped turn creators into the biggest names in entertainment. You’ve given people opportunities to share their voice and talent no matter where they are from or what their age or point of view. You built a world where little ideas can bring about amazing things and where amazing things can bring little delights to each of us.
So in honor of our 10th birthday, we’re celebrating you, our YouTube community. Every day over the next 26 days, we’ll take a look back at some of the most memorable moments, from the silly to the profound, that you’ve shared on YouTube in the last 10 years. It’s YouTube from A to Z. Literally.
You can follow our celebration throughout the month of May on our YouTube Trends blog.