Posts Tagged: collaborate

The Morning After: Google and iFixit collaborate on parts to help you repair Pixel phones

Google is the latest phone maker to join Apple and Samsung in giving you resources to fix phones yourself. It’s partnering with the tinkerer of all tinkerers, iFixit, to provide official parts for Pixel phones later this year. Notably, the initiative will cover models ranging from the Pixel 2 (from 2017) through to the Pixel 6 Pro and beyond. According to the announcement, you’ll get access to a "full range" of components, like batteries, cameras and displays, whether you buy them individually or with iFixit’s own Fix Kit tools.

It’s shaping up to be an interesting year for people willing to repair their own phones. We still haven’t had a chance to see how Apple’s iPhone repair proposal will fare in real life — how hard is it going to be? — but Google is being smart by pairing with, arguably, the go-to people for those willing to take their phone’s life into their own hands.

— Mat Smith

 

The biggest stories you might have missed

Hummer EV first drive

An enormous electric super truck

TMA
Engadget

The Hummer has always been ostentatious. So it’s no surprise the Hummer EV is not only large but also heavy, and really not all that efficient as an EV. But what it lacks in miles per kilowatt, it makes up for in over-the-top fun.

Roberto Baldwin got to drive the larger-than-life SUV, and it proved to be a capable off-roader that showcases GM’s Ultium platform. It is still, at its core, a Hummer.

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iOS 16 could include upgraded health tracking features

But don't expect an UI redesign.

The next major update of iOS could include “significant enhancements,” according to Bloomberg’s Mark Gurman. In his latest Power On newsletter, Gurman anticipates iOS 16 will include an update to notifications and an assortment of new health-tracking features.

Gurman added that the Apple Watch’s watchOS 9 may include upgrades to its activity and health-tracking features, but stopped short of sharing specifics. Boo.

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‘Sonic the Hedgehog 2’ has the best opening weekend for a video game movie

Breaking the record set by… the first Sonic movie.

TMA
Paramount

With a $ 71 million debut at the domestic box office, Sonic the Hedgehog 2 has set a new record for the US film debut of a video game adaptation, beating the previous high watermark set by its predecessor in 2020. The sequel made $ 57 million during its opening weekend, and Paramount now plans to expand this success into a cinematic universe. What have you done?

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Police got confused trying to pull over an autonomous Cruise vehicle

‘Step outside the vehicle, please.’

Since February, GM’s Cruise self-driving unit has offered public taxi rides across San Francisco. And so far, the service hasn’t had many issues. A video from April 2nd showed San Francisco police attempting to pull over a driverless Cruise vehicle in the city’s Richmond District, only for the car to temporarily take off.

Watch for the confusion.

Watch the first trailer for ‘Kingdom Hearts IV’

Disney, Final Fantasy and a kinda-Tokyo.

Kingdom Hearts IV
Square Enix

During an event celebrating the franchise’s 20th anniversary, we got our first proper glimpse at the next Kingdom Hearts game. Kingdom Hearts IV marks the return of Sora after 2019’s Kingdom Hearts III seemingly concluded the story arc that began with the original game in 2002. The trailer showed Sora waking up in a city called Quadratum, a Tokyo-inspired city rendered in a semi-realistic way, marking a major artistic shift for the series. The city is soon attacked by a towering monster and the story-centric opening scenes seamlessly transition to gameplay… and fighting.

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Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics

Introducing YouTube BrandConnect, a platform for Creators and Brands to collaborate

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach new audiences on YouTube and partner with creators to amplify their message. Over the years, we’ve seen branded content grow on YouTube, thanks to the direct connection creators have with their fans. In fact, the influencer marketing industry as a whole is projected to reach $ 15 billion by 2022.

Given the success our brands and creators have seen with branded content on YouTube, we are evolving FameBit to YouTube BrandConnect.

What YouTube BrandConnect offers

Through YouTube BrandConnect, we’re making it easier for creators and brands to create branded content that is both authentic and effective. Our focus will continue to be supporting and driving revenue to creators, providing measurable campaigns for brands, and reaching viewers with authentic and relevant content. We’ve built unique, industry-first features within our branded content platform to support each of these goals.

On the creator side, we’ve developed insights-based matchmaking tools that allow more access to branded content deals for eligible creators across YouTube. Because of the connection that creators have with their fans, our proactive matchmaking produces highly engaging and relevant branded content. And it’s working – over the past two years, average deal size across the full service product grew more than 260%.

YouTube creators have a real-time pulse on their community and have the flexibility to pivot their content to serve audience (and brand) needs, something we’re seeing firsthand right now. For example, the Reese’s brand’s March Madness campaign took a turn when the annual basketball tournament was cancelled due to the pandemic. Creators including 2Hype, Smosh Pit, and Eh Bee Family were able to adapt their previously-shot content to still bring a relevant vibe to fans at home, while driving strong consumer engagement and awareness for Reese’s Miniature Cups newly designed packaging, which was perfect for a stay-at-home game of couch basketball.

For brands, we’ve added new measurement solutions like Brand Interest Lift, Influencer Lift, and organic view-through conversations that provide them with real-time campaign results and bring the accountability of digital advertising to branded content campaigns. Brand Interest Lift allows advertisers to measure consumer search behavior resulting from viewing the creator’s video, and Influencer Lift measures consumer sentiment on Purchase Intent, Brand Recall, and more. Through Google insights and tools, it is possible for brands to measure the impact and ROI of influencer marketing for the first time on YouTube.

We’ve also introduced several ads technology innovations such as the shopping shelf and app shelf to help viewers buy products and download apps being discussed in creators’ videos directly from the watch page. This will soon expand to a new media shelf, where viewers can buy or rent movies and shows. We’ve also introduced new technologies like the AR try-on experience that allow viewers to virtually try on and shop products, alongside their favorite creators.

Eligible creators in the U.S. with 25,000+ subscribers will be able to sign up for YouTube BrandConnect directly in YouTube Studio, where we’ll be adding more campaign management features in the coming months. With YouTube BrandConnect, brands can easily connect and measure branded content campaigns with their Google and YouTube advertising strategies – allowing for full-funnel influencer marketing integrations.

Looking forward with YouTube BrandConnect

We’re always looking for new ways to help creators earn more money, and we’ve added additional resources to help creators get started making branded content on Creator Academy. We’ll continue investing in our technology and expanding internationally to bring new experiences to creators, brands and their fans globally. This is just the beginning for YouTube BrandConnect, and we’re excited to bring even more value to creators, brands, and viewers through branded content campaigns in the months ahead.

Lori Sobel, Global Business Head of YouTube BrandConnect

Henry Scott-Green, Product Manager at YouTube BrandConnect


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