For the last decade, VidCon has brought fans, creators and industry leaders together to celebrate the power of online video. In honor of VidCon’s 10th anniversary, I took the stage to highlight how YouTube will continue to support and spark new opportunities for creators for the next ten years and beyond.
More revenue streams, more money for creators
Last year at VidCon, I announced our next big step for creator monetization with new ways for creators to engage with their community while generating revenue. We’ve built on a number of these initiatives and added a few more.
Early last year, creator revenue on YouTube from Super Chat, Channel Memberships and merch was nearly zero. Today, these products are generating meaningful results to creators across the globe. In fact, thousands of channels have more than doubled their total YouTube revenue by using these new tools in addition to advertising.
Helping creators amplify their positive impact
Every day, people from around the world come to YouTube to learn something new – from math, science and literature to language lessons, music tutorials and test prep. Today, we’re introducing Learning Playlists to provide a dedicated learning environment for people who come to YouTube to learn. New organizational features will provide more structure, dividing a collection of videos into chapters around key concepts, starting from beginner to more advanced. Additionally, recommendations will be hidden from the watch page, allowing the viewer to focus on the lesson at hand. We understand the importance of getting this right, so we will start with content from a handful of our most trusted partners, like Khan Academy, TED-Ed and Crash Course, testing a variety of categories from professional skills like working in Java, to academic topics such as chemistry.
We’ve also seen creators use their megaphone to inspire their communities to join them in supporting those in need. To make that even easier, last year, we began to test YouTube Giving, our fundraising tool that allows creators to use their voice on YouTube to support the charitable causes they care about. YouTube Giving is moving out of beta and will be available to thousands of creators in the U.S. in the coming months! Creators simply select a nonprofit to create a fundraising campaign right next to their videos and live streams. Fans can donate directly on YouTube via a “Donate” button, making it easier than ever for creators and fans to raise funds for causes they care about on the platform.
YouTube creators are living proof that an open and responsible internet can change the world for the better. We’re going to continue working to give them the tools they need to do that.
Posted by Neal Mohan, Chief Product Officer
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