Posts Tagged: creation

Splice’s music creation plans are going on sale for Black Friday

Music creation and collaboration platform Splice is offering new users a discount for Black Friday. If you sign up for a year-long Sounds+, Creator or Creator+ plan between November 24th and 30th, you'll save $ 20. During that time, a year of Sounds+ access will cost $ 80, the annual Creator plan will drop to $ 180 and a 12-month Creator+ subscription will be $ 280.

We recommended the Creator plan in our holiday gift guide. The entry-level Sounds+ plan might offer enough for hobbyists, with 100 credits for royalty-free samples each month. Creator subscribers get twice as many credits, along with access to Splice's Astra soft synth, the Beatmaker drum machine and music production lessons and tutorials. The Creator+ plan is almost the same as Creator, but with 500 sample credits instead of 200.

Those aren't enormous discounts, admittedly, and you do have to commit to a year-long subscription. Still, if you've been on the fence about leaping into Splice, this might be a good time.

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics

Introducing YouTube Director: A suite of video ad creation products for businesses

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50 percent year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube.

But we know that creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we’re launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.

Make a video ad right from your phone

With the free YouTube Director for business app (available for iPhone today in the U.S. and Canada) anyone can create a video ad for their business quickly and easily—right from their phone. No editing experience required. People like Woody Lovell Jr., owner of the The Barber Shop Club in Los Angeles, are already seeing positive results with YouTube Director.

Woody shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody’s business saw a significant increase in potential customers being able to remember and recognize his ad.2

We challenged five business owners—including Woody—to create a video ad in 20 minutes or less. Watch what happened and download the app to give it a try.



Get a professional to make your video ad

In select U.S. cities, we’re also offering YouTube Director onsite, a service that sends a professional filmmaker to shoot and edit a video ad for free whenever a business spends at least $ 150 to advertise on YouTube. YouTube Director onsite is available in Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C.—and coming to more cities soon.

Is your business an app? We can create a video ad for you too

YouTube Director automated video creates a video ad automatically from existing assets like logos and app screenshots in the App Store or Google Play Store, and is available globally. Reach out to a Google expert (1-855-500-2756) for more information.

No matter what kind of business you’re in, getting started with advertising on YouTube just became a whole lot easier. We can’t wait to see what you make. Happy filming.

Max Goldman, Product Manager, YouTube Director, recently watched “YouTube Director Video Challenge.”


1 Google Data, 2016

2 Woody’s YouTube Director video ad for The Barber Shop Club drove a 73 percent increase in ad recall among target customers on YouTube, and a 56 percent lift in brand awareness (AdWords Brand Lift Study, June 2016)


YouTube Blog