Posts Tagged: event

First ‘Rocket League’ Halloween event kicks off October 16th

There may be an emerging backlash to loot boxes in video games, but that isn't stopping Psyonix from hyping them up. Rocket League is holding its first-ever Halloween event between October 16th and November 6th, and it's ushering in a new event syste…
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Google’s Pixel 2 event is tomorrow and here’s what we’re expecting

Google seems to like being last when it comes to major product announcements, but maybe saving the best for last is the way to go. Starting tomorrow at 12pm Eastern Time, their Pixel 2 event will be action packed. Along with the highly anticipated new Pixel phones, Google will announce a host of new products, […]

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Google’s entire October 4th launch event lineup has already leaked

Invites are out for Google’s Pixel event on October 4th, and thanks to a massive leak from Droid Life, just about everything has leaked. That might remove the surprise element from the show, but it doesn’t diminish how exciting the new products are. Starting with the third generation Chromebook Pixel, now called the Google Pixelbook, we’re […]

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What to expect from Apple’s iPhone event on September 12th

Another September, another iPhone event, right? Well, not exactly. Apple celebrated the iPhone's 10th anniversary earlier this year, and all of the rumors have pointed to a radically new and potentially very expensive smartphone to celebrate that mil…
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Samsung’s Unpacked 2017 event on August 23 will launch the Galaxy Note 8

We’ve just received an invite from Samsung for an Unpacked 2017 event happening on August 23. It’ll be for the launch of the Galaxy Note 8, which will follow its predecessors in making a global debut in New York City. The Unpacked 2017 event begins at 11:00AM ET on Wednesday, August 23. Our team at Talk […]

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Moto X4 event set for July 25th in New York City

Motorola is rumored to reveal the Moto X4 very soon, and they’ve just sent out a flashy invite for an event in New York City on July 25th.  If you’ve been around the block a few times, you probably know that means it’ll be a Moto X4 announcement. The device is expected to be available […]

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Qualcomm Snapdragon 450 launched at MWC Shanghai 2017 event

At the Mobile World Congress Shanghai 2017 event currently underway, Qualcomm announced the newest generation in processors targeting the budget and lower mid-tier market. The Snapdragon 450 is the successor to the Snapdragon 435 and brings some nice improvements that will enable budget device manufacturers to step things up in those market tiers. The improvements […]

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Watch Sony’s E3 2017 event in under 15 minutes

Between us, I'm nearly heartbroken about Sony not sharing any details about The Last of Us: Part Two at its E3 2017 keynote yesterday. That said, the company did make some interesting reveals at the event, including the PlayStation 4-exclusive Spider…
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OnePlus 5 launch event scheduled for June 20 at 12:00PM ET

There’s finally a launch event scheduled for the 2017 flagship. OnePlus shared on Tuesday morning that its next phone will debut on June 20 at 12:00PM ET. It’ll be the world’s first official look at the OnePlus 5, which has be anything but shy in recent weeks. Leaks and reports have given us a pretty […]

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Google hosting multi-site, multi-cause GOODFest music event

This past week GOOD, a “global media brand and social impact company” announced a series of live and livestreamed music events called GOODFest intended to celebrate all things positive in the world and raise funds for some different causes. Google is joining forces with GOOD to sponsor the event via their Pixel smartphone devices.  The GOODFest events […]

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Watch Microsoft’s Surface event in 10 minutes

Microsoft had no shortage of announcements at its big Surface event. The Surface Studio all-in-one was undoubtedly the centerpiece, but the tech pioneer also unveiled a supercharged Surface Book, low-cost third-party VR headsets, the art-oriented Sur…
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Apple’s October 27th event is reportedly all about laptops

We hope you weren't expecting a new iMac or Mac Pro at Apple's "Hello Again" event… you might be disappointed. KGI Securities analyst Ming-Chi Kuo (who has a mostly good track record for Apple rumors) now expects that the October 27th media gatheri…
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Every phone, TV, car, and streaming service LeEco announced at its first big U.S. event

LeEco is finally coming to the U.S. The Chinese company held a launch event in San Francisco to unveil the LePro3 and LeEco S3 phones, four TVs, a streaming service, and its concept electric autonomous car.

The post Every phone, TV, car, and streaming service LeEco announced at its first big U.S. event appeared first on Digital Trends.

Mobile–Digital Trends

Here’s where to watch Google’s big event today

Today’s the big day! Google is expected to announce some big things at its event in San Francisco. We’re expecting to see a new 4K Chromecast, a Google Home product launch, the Daydream VR viewer as well as some more major items, such as the new Pixel series of phones and the Android and Chrome […]

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Relive Apple’s iPhone 7 event right here

If you were busy at work yesterday and couldn't watch Apple's iPhone 7 stream unfold live, you can fix that. As is tradition, the Cupertino company has uploaded the whole shebang to YouTube so you can relive seeing Shigeru Miyamoto introduce Super Ma…
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Everything Apple debuted at its iPhone 7 event in one big roundup

Apple’s September 7 event was home to a number of big announcements. From the iPhone 7 and 7 Plus to the Apple Watch 2 to a slew of new Beats headphones. Here’s everything we saw at the monstrous event.

The post Everything Apple debuted at its iPhone 7 event in one big roundup appeared first on Digital Trends.

Wearables–Digital Trends

Here’s everything we saw at EA’s E3 ‘Play’ event

Today, video game juggernaut Electronic Arts kicked off this year's Electronics Entertainment Expo with a show all its own. If you weren't a member of the press or one of the lucky few fans that were let into the event to experience it firsthand, don…
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The OnePlus 3 will launch on June 15th at an event in China

  Whether it’s been because it gave away 30,000 VR headsets, or because its 3rd flagship has been spotted being certified at China’s TENAA, or even because the specifications of the upcoming OP3 have leaked all over the internet, OnePlus has been in the news a fair amount recently. Today, the cheeky upstart handset maker […]

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Samsung hosting launch event on June 2 in NYC

Now that Samsung formally invited us, we can tell you that the company will be hosting a launch event in New York City on Thursday, June 2. The event, which just gives a very VR-friendly vibe, is basically a wild card. It’s not likely we’ll see the Galaxy Note 6 (or Galaxy Note 7?), but […]

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Highlights from tonight’s YouTube Brandcast event: What’s next for Google Preferred

Tonight, YouTube hosted our fifth annual Brandcast in New York, our digital Newfronts event, where we showcase the best of YouTube to advertisers and agencies. With a little help from Big Bird, the Whip Nae Nae, and Sia, we showed that YouTube is where the world chooses to watch: on mobile alone, we now reach more 18-49 year-olds in the U.S. than any broadcast or cable TV network.1

As a result, our influence is greater than ever. In fact, nearly 60 percent of YouTube subscribers say they’d follow a YouTube creator’s advice on what to buy over that of their favorite TV or movie star. And the influence of YouTube stars continues to grow—last year, 6 in 10 of the most influential celebrities among teens were YouTubers, and this year that number jumped to 8 in 10.

To help brands capture some of this momentum, we have a premium content offering called Google Preferred that features creators like Lilly Singh, sWooZie and Laura Vitale. Organized into 13 lineup categories—including Comedy, Music, and Food & Recipes—Google Preferred is easy to buy and gives advertisers access to the most-loved and most-watched content on YouTube. In fact, Google Preferred reaches more people in the U.S. on mobile than all full episode players combined.2 And, we announced at Brandcast that Google Preferred just got better. Here’s how:

1. More Can’t-Miss Moments With Google Preferred Breakout Videos

Pop culture moments like the Harlem Shake and Let It Go are as unexpected as they are popular. While Google Preferred gives brands access to established creator channels, our new Breakout Videos offering lets them advertise on emerging content—the hottest and fastest-rising videos on YouTube. With the launch of Google Preferred Breakout Videos in the U.S., brands can be there alongside the next breakout star.

2. More Ease and Relevance with Programmatic Guaranteed for Google Preferred

To make it even easier to be there in the moment viewers are watching, upfront buyers will soon be able to execute their Google Preferred—and Breakout Videos—buy programmatically through DoubleClick Bid Manager. This means all video campaigns (including TrueView, Google Preferred, and cross-exchange) can be managed in one place.

3. More Sports Fans With NBA Highlights on Google Preferred

NBA Commissioner Adam Silver also took to the Brandcast stage to announce that NBA inventory is now part of Google Preferred. Top NBA highlights will surface in Google Search and on YouTube, offering brands access to the NBA’s loyal fan base across screens. In addition, the NBA will soon launch two new VR series on YouTube that give viewers a behind-the-scenes look at team arenas and their favorite players.

4. More Great Results for Brands

With new additions like Breakout Videos, Programmatic Guaranteed, and NBA highlights, Google Preferred will keep delivering massive reach, and strong results for brands.

Already this year, among the Google Preferred campaigns we measured, 75 percent drove lifts in consideration3 and 61 percent drove lifts in favorability.4 Google Preferred is driving results later in the consumer journey, too: it raised purchase intent in two-thirds of campaigns.5

Results like these have encouraged nearly twice the number of brands in the U.S. to take advantage of Google Preferred in the last year.6

Chime in with your Google Preferred questions and comments on #Brandcast, and check out six questions every brand should consider after Brandcast. We’ll post even more content after the show on the Brandcast website.

Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched “Imagine the Possibilities.”

1Google-commissioned Nielsen study U.S., December 2015. Audience Reach among Persons 18-49 for YouTube (mobile only) and 124 individual U.S. cable and broadcast networks (television only).

2Google/Millward Brown Digital Google Preferred Mobile Clickstream Analysis US, October 2015 (Full episode players on mobile browser or app include: Netflix, HBO, Hulu, NBC, Fox, CBS, ABC, sourced from the 20,000 person Mobile Compete Clickstream Panel).

3Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 242 US Google Preferred Consideration Studies.

4Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 44 US Google Preferred Favorability Studies.

5Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 80 US Google Preferred Purchase Intent studies.

6Google data, US, Q1 2016 vs Q1 2015.


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Get a new phone for cheap at T-Mobile’s Half-Off Smartphone Event

On Wednesday, T-Mobile launched its Half-Off Smartphone Event that allows both new and existing T-Mobile Simple Choice customers to buy all Samsung, LG, and other smartphones for 50 percent off when they buy another device.

The post Get a new phone for cheap at T-Mobile’s Half-Off Smartphone Event appeared first on Digital Trends.

Mobile–Digital Trends

Everything Microsoft revealed at its Windows 10 Devices event in one helpful list

At a NYC event on Oct. 6, Microsoft revealed a whole batch of new Windows 10 devices, including new Surfaces, Lumias, and a New Microsoft Band. We’ve got all the details in one helpful list.

The post Everything Microsoft revealed at its Windows 10 Devices event in one helpful list appeared first on Digital Trends.

Wearables»Digital Trends

What to expect from the Google event: Android M, new Nexus phones, Chromecast 2

Google’s Nexus event kicks off on September 29 at 9 a.m. PST. Here’s everything we expect to see, including the Huawei Nexus P, the LG Nexus 5X, Android M, Chromecast 2, Android TV, Android Auto, and more.

The post What to expect from the Google event: Android M, new Nexus phones, Chromecast 2 appeared first on Digital Trends.

Wearables»Digital Trends

Watch Apple’s ‘Hey Siri’ event in under 10 minutes

Missed our liveblog of Apple's "Hey Siri" event earlier today? Couldn't sit through the whole two-hour livestream? Whatever the case, this is your second chance to take it all in. We've distilled the long presentation down to a little over nine m…
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Bumper Microsoft event with new Surface and Lumia hardware rumored for October

Rumors say Microsoft has got plenty of new Surface and Lumia hardware to show off, and it’s apparently going to do so at a bumper event in October. Flagship Lumia phones, the Surface Pro 4, and even the Microsoft Band 2 are all possible.

The post Bumper Microsoft event with new Surface and Lumia hardware rumored for October appeared first on Digital Trends.

Wearables»Digital Trends

Is Apple plotting a huge event for Sept. 9?

Unofficial reports say September 9 is the date that Apple has chosen to show off this year’s batch of iPhones — and iPads and a brand new Apple TV are said to be arriving at the same time.

The post Is Apple plotting a huge event for Sept. 9? appeared first on Digital Trends.

Mobile»Digital Trends