Between us, I'm nearly heartbroken about Sony not sharing any details about The Last of Us: Part Two at its E3 2017 keynote yesterday. That said, the company did make some interesting reveals at the event, including the PlayStation 4-exclusive Spider…
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There’s finally a launch event scheduled for the 2017 flagship. OnePlus shared on Tuesday morning that its next phone will debut on June 20 at 12:00PM ET. It’ll be the world’s first official look at the OnePlus 5, which has be anything but shy in recent weeks. Leaks and reports have given us a pretty […]
Come comment on this article: OnePlus 5 launch event scheduled for June 20 at 12:00PM ET
This past week GOOD, a “global media brand and social impact company” announced a series of live and livestreamed music events called GOODFest intended to celebrate all things positive in the world and raise funds for some different causes. Google is joining forces with GOOD to sponsor the event via their Pixel smartphone devices. The GOODFest events […]
Come comment on this article: Google hosting multi-site, multi-cause GOODFest music event
Microsoft had no shortage of announcements at its big Surface event. The Surface Studio all-in-one was undoubtedly the centerpiece, but the tech pioneer also unveiled a supercharged Surface Book, low-cost third-party VR headsets, the art-oriented Sur…
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We hope you weren't expecting a new iMac or Mac Pro at Apple's "Hello Again" event… you might be disappointed. KGI Securities analyst Ming-Chi Kuo (who has a mostly good track record for Apple rumors) now expects that the October 27th media gatheri…
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LeEco is finally coming to the U.S. The Chinese company held a launch event in San Francisco to unveil the LePro3 and LeEco S3 phones, four TVs, a streaming service, and its concept electric autonomous car.
The post Every phone, TV, car, and streaming service LeEco announced at its first big U.S. event appeared first on Digital Trends.
Today’s the big day! Google is expected to announce some big things at its event in San Francisco. We’re expecting to see a new 4K Chromecast, a Google Home product launch, the Daydream VR viewer as well as some more major items, such as the new Pixel series of phones and the Android and Chrome […]
Come comment on this article: Here’s where to watch Google’s big event today
If you were busy at work yesterday and couldn't watch Apple's iPhone 7 stream unfold live, you can fix that. As is tradition, the Cupertino company has uploaded the whole shebang to YouTube so you can relive seeing Shigeru Miyamoto introduce Super Ma…
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Apple’s September 7 event was home to a number of big announcements. From the iPhone 7 and 7 Plus to the Apple Watch 2 to a slew of new Beats headphones. Here’s everything we saw at the monstrous event.
The post Everything Apple debuted at its iPhone 7 event in one big roundup appeared first on Digital Trends.
Today, video game juggernaut Electronic Arts kicked off this year's Electronics Entertainment Expo with a show all its own. If you weren't a member of the press or one of the lucky few fans that were let into the event to experience it firsthand, don…
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Whether it’s been because it gave away 30,000 VR headsets, or because its 3rd flagship has been spotted being certified at China’s TENAA, or even because the specifications of the upcoming OP3 have leaked all over the internet, OnePlus has been in the news a fair amount recently. Today, the cheeky upstart handset maker […]
Come comment on this article: The OnePlus 3 will launch on June 15th at an event in China
Now that Samsung formally invited us, we can tell you that the company will be hosting a launch event in New York City on Thursday, June 2. The event, which just gives a very VR-friendly vibe, is basically a wild card. It’s not likely we’ll see the Galaxy Note 6 (or Galaxy Note 7?), but […]
Come comment on this article: Samsung hosting launch event on June 2 in NYC
Tonight, YouTube hosted our fifth annual Brandcast in New York, our digital Newfronts event, where we showcase the best of YouTube to advertisers and agencies. With a little help from Big Bird, the Whip Nae Nae, and Sia, we showed that YouTube is where the world chooses to watch: on mobile alone, we now reach more 18-49 year-olds in the U.S. than any broadcast or cable TV network.1
As a result, our influence is greater than ever. In fact, nearly 60 percent of YouTube subscribers say they’d follow a YouTube creator’s advice on what to buy over that of their favorite TV or movie star. And the influence of YouTube stars continues to grow—last year, 6 in 10 of the most influential celebrities among teens were YouTubers, and this year that number jumped to 8 in 10.
To help brands capture some of this momentum, we have a premium content offering called Google Preferred that features creators like Lilly Singh, sWooZie and Laura Vitale. Organized into 13 lineup categories—including Comedy, Music, and Food & Recipes—Google Preferred is easy to buy and gives advertisers access to the most-loved and most-watched content on YouTube. In fact, Google Preferred reaches more people in the U.S. on mobile than all full episode players combined.2 And, we announced at Brandcast that Google Preferred just got better. Here’s how:
1. More Can’t-Miss Moments With Google Preferred Breakout Videos
Pop culture moments like the Harlem Shake and Let It Go are as unexpected as they are popular. While Google Preferred gives brands access to established creator channels, our new Breakout Videos offering lets them advertise on emerging content—the hottest and fastest-rising videos on YouTube. With the launch of Google Preferred Breakout Videos in the U.S., brands can be there alongside the next breakout star.
2. More Ease and Relevance with Programmatic Guaranteed for Google Preferred
To make it even easier to be there in the moment viewers are watching, upfront buyers will soon be able to execute their Google Preferred—and Breakout Videos—buy programmatically through DoubleClick Bid Manager. This means all video campaigns (including TrueView, Google Preferred, and cross-exchange) can be managed in one place.
3. More Sports Fans With NBA Highlights on Google Preferred
NBA Commissioner Adam Silver also took to the Brandcast stage to announce that NBA inventory is now part of Google Preferred. Top NBA highlights will surface in Google Search and on YouTube, offering brands access to the NBA’s loyal fan base across screens. In addition, the NBA will soon launch two new VR series on YouTube that give viewers a behind-the-scenes look at team arenas and their favorite players.
4. More Great Results for Brands
With new additions like Breakout Videos, Programmatic Guaranteed, and NBA highlights, Google Preferred will keep delivering massive reach, and strong results for brands.
Already this year, among the Google Preferred campaigns we measured, 75 percent drove lifts in consideration3 and 61 percent drove lifts in favorability.4 Google Preferred is driving results later in the consumer journey, too: it raised purchase intent in two-thirds of campaigns.5
Results like these have encouraged nearly twice the number of brands in the U.S. to take advantage of Google Preferred in the last year.6
Chime in with your Google Preferred questions and comments on #Brandcast, and check out six questions every brand should consider after Brandcast. We’ll post even more content after the show on the Brandcast website.
Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched “Imagine the Possibilities.”
1Google-commissioned Nielsen study U.S., December 2015. Audience Reach among Persons 18-49 for YouTube (mobile only) and 124 individual U.S. cable and broadcast networks (television only).
2Google/Millward Brown Digital Google Preferred Mobile Clickstream Analysis US, October 2015 (Full episode players on mobile browser or app include: Netflix, HBO, Hulu, NBC, Fox, CBS, ABC, sourced from the 20,000 person Mobile Compete Clickstream Panel).
3Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 242 US Google Preferred Consideration Studies.
4Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 44 US Google Preferred Favorability Studies.
5Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 80 US Google Preferred Purchase Intent studies.
6Google data, US, Q1 2016 vs Q1 2015.
On Wednesday, T-Mobile launched its Half-Off Smartphone Event that allows both new and existing T-Mobile Simple Choice customers to buy all Samsung, LG, and other smartphones for 50 percent off when they buy another device.
The post Get a new phone for cheap at T-Mobile’s Half-Off Smartphone Event appeared first on Digital Trends.
At a NYC event on Oct. 6, Microsoft revealed a whole batch of new Windows 10 devices, including new Surfaces, Lumias, and a New Microsoft Band. We’ve got all the details in one helpful list.
The post Everything Microsoft revealed at its Windows 10 Devices event in one helpful list appeared first on Digital Trends.
Google’s Nexus event kicks off on September 29 at 9 a.m. PST. Here’s everything we expect to see, including the Huawei Nexus P, the LG Nexus 5X, Android M, Chromecast 2, Android TV, Android Auto, and more.
The post What to expect from the Google event: Android M, new Nexus phones, Chromecast 2 appeared first on Digital Trends.
Missed our liveblog of Apple's "Hey Siri" event earlier today? Couldn't sit through the whole two-hour livestream? Whatever the case, this is your second chance to take it all in. We've distilled the long presentation down to a little over nine m…
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Rumors say Microsoft has got plenty of new Surface and Lumia hardware to show off, and it’s apparently going to do so at a bumper event in October. Flagship Lumia phones, the Surface Pro 4, and even the Microsoft Band 2 are all possible.
The post Bumper Microsoft event with new Surface and Lumia hardware rumored for October appeared first on Digital Trends.
Unofficial reports say September 9 is the date that Apple has chosen to show off this year’s batch of iPhones — and iPads and a brand new Apple TV are said to be arriving at the same time.