Posts Tagged: everywhere
Sony’s Xperia 5 II is official a 120Hz OLED display, 4,000mAh battery, and 5G everywhere except the US
Carrying on the week of tech launches is Sony with its latest flagship, the Xperia 5 II that sports a Snapdragon 865 processor and the tall 21:9 aspect ratio that the brand is known for in recent times. 5G is present, as is a notchless 120Hz OLED display, and a trio of rear cameras. The […]
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Royal Wedding 2018: Livestreaming to romantics everywhere
On Saturday, people from all over the world watched the wedding of Britain’s Prince Harry and Meghan Markle. The new Duke and Duchess of Sussex wowed their global audience with sweet moments, all-star guests, and some funny faces along the way. So that people everywhere could join together to watch this royal union, the live stream of this landmark wedding was available to view on The Royal Family Channel.
And wow, did people tune in!
Incredibly, the Royal Wedding livestream was viewed 11.2 million times while live. At peak viewership, there were 1.29 million people watching simultaneously as Harry and Meghan exchanged vows, making this the fifth most popular event ever streamed on YouTube. And the total views from May 19, 2018, to date reached 32 million as people from every continent tuned in to see the ceremony, procession, video highlights and the married couple’s first kiss.
Viewership was the highest in the U.K. and the U.S., but people everywhere were donning fascinators and getting in the wedding spirit. The top five countries viewing the live event online were:
- United Kingdom
- United States
- Germany
- Russia
- Australia
And for those who missed it but would still like a peek at this next chapter of royal history, you can see the video highlights available on The Royal Family Channel.
Video is everywhere – helping brands find their audience in the era of convergence
With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube.1 Today we’re introducing a new set of opportunities on YouTube to help brands reach these viewers across content and devices.
YouTube audiences on TV screens
We’re amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube. Now, in 2018, viewers are returning to that original, purpose-built device for video viewing – the television set.
At YouTube we’ve brought people back to the big screen by building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices and smart TVs of all stripes. And now TV screens are our fastest growing screen counting over 150 million hours of watch time per day.2
We heard from advertisers that they want in so we have been working to make it easy for you to find your most engaged, valuable audience while they are watching YouTube on a TV set, with the new TV screens device type. In the coming months, we’ll add TV screens – joining computers, mobile phones and tablets – to AdWords and DoubleClick Bid Manager, so advertisers globally can tailor their campaigns for this environment – for example, by using a different creative.
We’ve already seen that people react positively to ads on the TV screen – based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47 percent and 35 percent respectively.3
YouTube audiences on every screen
And for brands who want help reaching cord cutters, we now offer a new segment in AdWords called “light TV viewers.” Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media. This audience is reachable on YouTube across computers, mobile, tablets, and TV screens.
Welcoming YouTube TV to Google Preferred
Last year we launched YouTube TV, a new way to enjoy cable-free live TV. Now a year in, YouTube TV continues to gain momentum – we’ve recently added new networks to our service, expanded availability to over 85 percent of U.S. households in nearly 100 TV markets, and announced partnerships with major sports leagues. For the first time, this upcoming broadcast season advertisers will be able to access full length TV inventory in Google Preferred.
Content from some cable networks in the U.S. will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.
As marketers continue to break the silos and think of holistic media plans, we’re excited to enable the opportunity. Because while TV screen viewing is big and growing fast, video is everywhere and the key is connecting with viewers wherever they watch.
Posted by Debbie Weinstein, Managing Director, YouTube/Video Global Solutions
1Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of television distribution sources and total minutes watched. Reach among persons 18-49. Light TV viewers represent the bottom tercile of total TV watchers based on total minutes viewed. October 2017.
2YouTube Internal Data. Global, accurate as of Jan 2018. Based on seven day average of watch time for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles.
3Google/Ipsos Lab Experiment, U.S., March 2018 (32 ads, 800 U.S. residents, 18-64 y/o)
Let Samsung Pay use PayPal as your payment method everywhere
Online payments have been dominated by PayPal, and mobile payments have been leaning towards Samsung Pay. Now the two are coming together. If you own a recent high-end phone from Samsung, you can travel the country and make purchases through PayPal and Samsung Pay. Adding a PayPal account to Samsung Pay could actually be easier […]
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[TA Deals] RoboForm Everywhere is just $30 for a limited time
You have passwords. You definitely need to protect them. A 4-year subscription to RoboForm Everywhere, one of the top password managers, is featured on Talk Android Deals as our deal of the day. This service securely stores your passwords in a single place to ensure they’re all protected and accessible. Automatically remembers your passwords for […]
Come comment on this article: [TA Deals] RoboForm Everywhere is just $ 30 for a limited time
11 March Madness apps to bring the game with you everywhere
You’ve got your bracket all filled out, you’ve got your favorites and upsets picked, now you just have to watch the games and see who wins. We’ve got some great apps to accompany your March Madness experience to make sure you see every moment.
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