Posts Tagged: find

Ask Engadget: Where can I find tech deals for students?

The support shared among readers in the comments section is one of the things we love most about the Engadget community. Over the years, we've known you to offer sage advice on everything from Chromecasts and cameras to drones and smartphones. In fac…
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iOS 11.4.1 update ‘improves’ Find My AirPods feature

It has been almost three months since Apple's last incremental update for various devices like Apple Watch, iPhones and Apple TV. While the upcoming iterations of the company's operating systems (iOS 12, watchOS 5 and macOS Mojave are still in beta,…
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Video is everywhere – helping brands find their audience in the era of convergence

With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube.1 Today we’re introducing a new set of opportunities on YouTube to help brands reach these viewers across content and devices.

YouTube audiences on TV screens
We’re amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube. Now, in 2018, viewers are returning to that original, purpose-built device for video viewing – the television set.

At YouTube we’ve brought people back to the big screen by building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices and smart TVs of all stripes. And now TV screens are our fastest growing screen counting over 150 million hours of watch time per day.2

We heard from advertisers that they want in so we have been working to make it easy for you to find your most engaged, valuable audience while they are watching YouTube on a TV set, with the new TV screens device type. In the coming months, we’ll add TV screens – joining computers, mobile phones and tablets – to AdWords and DoubleClick Bid Manager, so advertisers globally can tailor their campaigns for this environment – for example, by using a different creative.

We’ve already seen that people react positively to ads on the TV screen – based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47 percent and 35 percent respectively.3

YouTube audiences on every screen
And for brands who want help reaching cord cutters, we now offer a new segment in AdWords called “light TV viewers.” Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media. This audience is reachable on YouTube across computers, mobile, tablets, and TV screens.

Welcoming YouTube TV to Google Preferred
Last year we launched YouTube TV, a new way to enjoy cable-free live TV. Now a year in, YouTube TV continues to gain momentum – we’ve recently added new networks to our service, expanded availability to over 85 percent of U.S. households in nearly 100 TV markets, and announced partnerships with major sports leagues. For the first time, this upcoming broadcast season advertisers will be able to access full length TV inventory in Google Preferred.

Content from some cable networks in the U.S. will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.

As marketers continue to break the silos and think of holistic media plans, we’re excited to enable the opportunity. Because while TV screen viewing is big and growing fast, video is everywhere and the key is connecting with viewers wherever they watch.

Posted by Debbie Weinstein, Managing Director, YouTube/Video Global Solutions

1Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of television distribution sources and total minutes watched. Reach among persons 18-49. Light TV viewers represent the bottom tercile of total TV watchers based on total minutes viewed. October 2017.

2YouTube Internal Data. Global, accurate as of Jan 2018. Based on seven day average of watch time for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles.

3Google/Ipsos Lab Experiment, U.S., March 2018 (32 ads, 800 U.S. residents, 18-64 y/o)


YouTube Blog

Researchers find a more effective way to test self-driving cars

It's tricky to test self-driving cars. Even if you have hundreds of thousands of miles under your belt, it's still difficult to account for every possible real-world peril. Researchers think they can fast-track that experience, however. They've devel…
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You can finally buy Snapchat Spectacles! Here’s what they are, and how to find ’em

Snapchat’s cool new sunglasses are social media’s latest craze. If you’re an avid snapper, check out our guide to find out how they work, and how to get your hands on a pair.

The post You can finally buy Snapchat Spectacles! Here’s what they are, and how to find ’em appeared first on Digital Trends.

Wearables–Digital Trends

Find love or have a fling with the best LGBT dating apps for iPhone and Android

Dating is complicated — no matter your race, gender, or sexual preference. Fortunately, these apps for Android and iOS help take some of the guesswork out of love, making it easier start a fling or find your soulmate.

The post Find love or have a fling with the best LGBT dating apps for iPhone and Android appeared first on Digital Trends.

Android Army–Digital Trends

To find its future, Hasselblad had to look back to its past

Hasselblad has left a difficult few years behind it, and launched a camera that takes its founder’s original vision and brings it right up to date. We visited the company and discovered the passion driving it forward.

The post To find its future, Hasselblad had to look back to its past appeared first on Digital Trends.

Mobile–Digital Trends

Want to find glasses that fit perfectly? Look into this 3D-scanning smart mirror

Fuel3D, a 3D scanning company, has developed an impressive new smart technology for retail optical locations that makes finding a pair of spectacles that fit perfectly as simple as glancing in the mirror.

The post Want to find glasses that fit perfectly? Look into this 3D-scanning smart mirror appeared first on Digital Trends.

Wearables–Digital Trends

Google wants to help you find the cheapest hotel possible with these updates to search

Google has launched an update to its search engine designed to make traveling cheaper and help users find deals on both hotels and flights. For example, users can now be notified when a hotel fare drops below the norm.

The post Google wants to help you find the cheapest hotel possible with these updates to search appeared first on Digital Trends.

Android Army–Digital Trends

Scientists find more evidence that Planet Nine exists

It took us almost 50 years to get a close look at Pluto, so we think it's safe to say humanity has to wait a while before we can catch a glimpse of Planet Nine. In fact, we still have to prove that it really does exist. Mike Brown, who played a key r…
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Valve uses ‘Portal’ robots to find out if your PC is VR-ready

In mere months we'll finally have two of the "big three" virtual reality headsets out in the market. While your bank account might be more than capable of writing the HTC Vive and Oculus Rift pre-order checks, can your PC's performance actually cash…
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Wistiki is a stylish tracker that helps you find your lost devices

Bluetooth trackers aren’t really new products — but they’re becoming more stylish, if that’s your thing. Wistiki just successfully funded their sleek trackers on Indiegogo, and they’re $ 50 a pop.

The post Wistiki is a stylish tracker that helps you find your lost devices appeared first on Digital Trends.

Cool Tech–Digital Trends

Find your fitness with our favorite health and fitness apps for Android (Updated)

Need a little extra help getting into shape? Your Android is pocket-sized workout companion that’ll help you track your fitness and improve your health.

The post Find your fitness with our favorite health and fitness apps for Android (Updated) appeared first on Digital Trends.

Android Army»Digital Trends

LikeAGlove smart leggings will help you find your perfect pair of jeans

Thanks to “smart leggings” LikeAGlove, you’ll now be able to scour the Internet for the perfect pair of jeans to fit your unique figure in just five seconds. So really, you’re just becoming your own personal shopper.

The post LikeAGlove smart leggings will help you find your perfect pair of jeans appeared first on Digital Trends.

Wearables»Digital Trends

Researchers find Android factory reset faulty and reversible

Android’s factory reset function isn’t as effective as we’d all like it to be, according to a team of Cambridge University researchers. The group estimates that as many as 500 to 630 million Android devices might not be capable of completely wiping t…
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