Fortnite players, the event you've been waiting for is finally here. Epic Games has officially kicked off the battle royale shooter's fifth season, offering a whole host of new locations, weapons, vehicles and mechanics. After teasing a historical th…
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New year, new leaks. This time, it’s Nokia with a pretty incredible rumored device that’ll sport both a Snapdragon 845 and a five camera lens system. Unbelievable? Maybe, but we’re intrigued either way. The leak comes from Chinese forum Baidu and claims that not only with the next Nokia Android flagship use Qualcomm’s next-gen processor, […]
Come comment on this article: New Nokia flagship leaks with five camera lenses and Snapdragon 845
Vimeo probably did the right thing by ditching its planned Netflix-style streaming service in favor of live video. The move came on the back of its purchase of Livestream — the company best-known for its Mevo camera. With the ink on the deal barely…
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Clean Master, Cheetah Mobile’s flagship utility app for Android, recently celebrated its 5-year anniversary on Google Play. Not only has Clean Master helped shape the Android experience over the past 5 years, but it has been a driving force in the development of the mobile Tools app category. Undeniably, the mobile app environment is constantly […]
Come comment on this article: [Sponsored] Clean Master: Five years strong and growing with version 6.0
Earlier this year, I was asked by Google (because they know I am pre “Sucker M.C.”) to work on a Doodle celebrating the 44th anniversary of the music that changed my life. The birth of hip-hop was a fusion of expression and technical innovation that forever changed our culture and Google wanted to celebrate the moment when it all came together.
I had one condition on participating: that the project be authentic and not some tech company’s interpretation of a cultural revolution. They couldn’t agree more and the collaboration led to an amazing interactive experience that used technology and Google’s reach to celebrate the birth of hip-hop. It showed me that Google and YouTube know how to listen to feedback (in this case, mine), and are willing to work hard to get things right.
I joined Google and YouTube because I saw a great opportunity to bring tech and music together and do right by artists, the industry and fans. Eight months in, I’m more optimistic than ever that YouTube can do that, but the truth is there’s still a disconnect between YouTube and the rest of the industry.
So, how did YouTube get here? What explains the current state of YouTube’s relationship with the industry? I think there are five factors that explain the current situation.
But since I’ve been here, I’ve been incredibly encouraged by what I’ve seen. The team is serious about subscriptions. And now with YouTube Music and Google Play Music merging, I’m confident they will build an even better subscription service. And with more deals like the one YouTube recently signed with Warner, they’re going to be able to take it global.
Some think ads are the death of the music industry. Ads are not death. Death is death. Irrelevance is death. Fans not being exposed to new music is death. My time at YouTube has me convinced that advertising is another powerful source of growth for the industry. YouTube’s ads hustle has already brought over a billion dollars in 12 months to the industry and it’s growing rapidly. Combined with YouTube’s growing subscription service, they’ve now got two engines taking the industry to a more lucrative place than it’s ever been before.
But that all depends on whether or not the industry chokes off these new sources of growth. I’m old enough to remember what the industry was saying about iTunes and Spotify before they started contributing billions to its bottom line. The growth that the industry is seeing today proves that ads and subscription thrive side by side.
Artists and songwriters need to truly understand what they’re making on different platforms. It’s not enough for YouTube to say that it’s paid over $ 1 billion to the industry from ads. We (the labels, publishers and YouTube) must shine a light on artist royalties, show them how much they make from ads compared to subscriptions by geography and see how high their revenue is in the U.S. and compared to other services.
For instance, critics complain YouTube isn’t paying enough money for ad-supported streams compared to Spotify or Pandora. I was one of them! Then I got here and looked at the numbers myself. At over $ 3 per thousand streams in the U.S., YouTube is paying out more than other ad supported services.
Why doesn’t anyone know that? Because YouTube is global and the numbers get diluted by lower contributions in developing markets. But they’re working the ads hustle like crazy so payouts can ramp up quickly all around the world. If they can do that, this industry could double in the next few years.
Every artist I’ve ever worked with wanted some fame and fortune. YouTube will deliver fortune … but I think they need to be just as focused on bringing the fame. YouTube is already a great force for breaking new artists; in fact, the majority of music watchtime on YouTube is coming from its recommendations, rather than people searching for what they want to listen to. But YouTube needs to find new ways to promote and break artists and their albums so they have a chance to shine on the platform and connect with their fans. This is one of my biggest priorities and you’ll see more coming soon.
Every artist should be concerned if their music shows up online without credit or payment. But YouTube’s team has built a system in Content ID that helps rightsholders earn money no matter who uploads their music. As of 2016, 99.5 percent of music claims on YouTube are matched automatically by Content ID and are either removed or monetized.
Before Content ID, when a fan shared a song with a friend through a mix tape, it was called piracy. Now it’s generated over $ 2 billion for content owners and goes far beyond what the safe harbor provision requires.
One of the first jobs I ever had in the music business was working as a road manager for Run DMC. Doing that taught me a lesson that has formed the core of what I’ve tried to do my entire career: set things up well so that the artists and fans can come together and make magic happen. I’ve spent my entire life helping artists achieve fame and fortune. I wouldn’t have joined YouTube if I didn’t believe the company was committed to delivering more revenue to artists, labels, publishers and composers — they just have to set them up well and get out of their way.
With love and respect,
Lyor recently watched “Brothers Gonna Work It Out”
Quick juice for your devices? Sounds like a plus. On Talk Android Deals, we’re selling multi-packs of the Powrtab. It’s a one-use battery pack that connects to a micro-USB port for charging. Rated to 1000mAh to give your phone a quick boost wherever you are Gain up to 4 hours of extra mobile use Made […]
Come comment on this article: [TA Deal] Buy five Powertabs for less than $ 20!
While we already know Swarovski will announce an Android Wear smartwatch “for her” at Baselworld, Movado just announced it will unveil a slew of devices at the annual watch and jewelry trade show. These devices won’t launch until the fall of 2017.
The post Movado will unveil five Android Wear smartwatches at Baselworld 2017 appeared first on Digital Trends.
Just because Scott Kelly has landed and retired doesn't mean that NASA is done with long-term stays in space. The agency informs Ars Technica that it's aiming for five more year-long missions aboard the International Space Station, with the first sta…
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Marcin Jakubowski and Catarina Mota are the great minds behind the Open Building Institute. Think of it as the Github for green housing — an “open-source eco-building toolkit to make the construction of ecological housing easier.”
The post The Github for eco-housing builds $ 25k homes in just five days appeared first on Digital Trends.
CE Week is winding down, and while most of the big players don’t have a large presence, there’s still a lot of new and exciting products to take a look at — take a peek at these five handy mobile accessories.
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Every week we peruse the various app stores to find let you know what’s worth downloading. This week’s top five includes an app to boost creativity, share content to your friend groups, and more.
The post Download these five apps to share with groups, track your friends, and more appeared first on Digital Trends.
Every week we hunt through the various app stores to find you the best to download. This week, we’ve got an alarm clock app from The Rock himself, a GIF keyboard from Giphy, and more.
The post Download these five great apps to send GIFs, wake up to The Rock, and more appeared first on Digital Trends.
Another week has gone by, but it brought us a handful of new apps to try. This week’s list has an app that will reward you for donating to charity, as well as a calendar app that tells you the ongoings of our planetary system.
The post Download these five awesome new apps for iOS and Android appeared first on Digital Trends.
Looking for new apps to download? Pick from these top five of the week, ranging from one that will file your taxes, one that will add more security to the websites you visit, to one that can deliver some dinner tonight.
Take a look at our top five new apps of the week. Roger is finally out on Android, and SoundHound brought Hound out of private beta. Tech newsletter Morning Reader also released an iOS and Android app, so you can keep up with the latest on the go.
The post Hound, Roger, Anchor, and more: Check out these five apps of the week appeared first on Digital Trends.
Five friends in India recently fell off a cliff as they tried to take a picture of themselves on a smartphone. It’s the latest in a string of similar accidents in the country. Really, snapping a selfie really shouldn’t be this dangerous.
The post Selfie fail: Five tourists tumble off a cliff in self-portrait screw-up appeared first on Digital Trends.
A “Fourth Industrial Revolution,” characterized by unprecedented “developments in genetics, artificial intelligence, robotics, nanotechnology, 3D printing, and biotechnology,” may soon be upon us, replacing five million jobs by 2020.
The post Robots expected to replace some five million jobs by 2020 appeared first on Digital Trends.
Do you remember life before the Old Spice Man? Or the epic split that launched a thousand splits? Since launching our skippable TrueView video ads five years ago, we’ve had countless iconic moments from brands on YouTube. That’s because with our introduction of ads you can skip, brands have amped up their game and created videos that feel less like ads and more like content you want to watch. In fact, last year four of the top 10 trending videos of the year were created by brands.
To celebrate our fifth anniversary of our skippable TrueView ads, we’re bringing you back to 2010, with a look at the top five trending ads on YouTube from five years ago. Do you remember them all?
1) DC Shoes: “Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France
DC Shoes took us behind the wheel with Ken Block on a track with banks as steep as 51 degrees—more than double the incline of most racecar tracks!
2) Old Spice: The Man Your Man Could Smell Like
In 2010, Old Spice took the web by storm with their ‘The Man Your Man Could Smell Like’ campaign. Even funnier were the resulting real-time conversations that ensued with celebrities like Alyssa Milano.
3) Red Bull: Danny MacAskill – Way Back Home
Two years before Felix Baumgartner jumped from the stratosphere, Red Bull was still leading the charge on creating breathtaking HD ads.
4) Old Spice: Questions
The “Old Spice Man” became so popular that two of his videos were among the five most popular of the year – totalling nearly 75M views of both ads combined.
5) Tippex: NSFW. A hunter shoots a bear.
We’d be remiss not to give a shout-out to Tippex, who made white-out, of all products, a YouTube hit with their incredibly clever play on “choose your own adventure, YouTube style” in this ad.
But 2010 was just a starting point for great videos from brands. We’ve seen more creativity from brands on YouTube over the past five years, and as a result we’re watching more. In fact, the top 100 brands are now generating 42 percent more views per month on YouTube, according to Pixability.1 And we’re seeing great growth in new advertisers adopting video ads on YouTube–the number of advertisers using TrueView grew 45 percent in 20142 and all of the top 100 global brands have run TrueView video ads over the past year.3
To check out some of the most memorable ads on YouTube, take a look at our Iconic Ad Moments on YouTube playlist.
We look forward to see what brands will come up with this year!
David Kagan, Product Marketing Manager, recently watched “Volvo LifePaint.”
1. Pixability Top 100 Brands report, March 2015; compares data from Feb 2014 to Feb 2015. Top 100 brands defined by Interbrand Top 100 Global Brands list.
2. YouTube global data, 2014. Top 100 brands defined by Interbrand Top 100 Global Brands list.
3. YouTube global data, 2013 vs. 2014