YouTube is proud to present Camila Cabello’s “Made in Miami,” an Artist Spotlight Story created in collaboration with the rising superstar that gives an intimate and personal look at her journey, from arriving in Miami to topping the global charts.
Directed by Tabitha Denholm and released today on YouTube, “Made in Miami” is the story of Camila Cabello’s path from arriving in Miami as a kid, carrying nothing but a backpack and a few toys, to becoming a global star with over 2.5 billion combined YouTube views and the biggest record in the world.
Boldy striking out on her own this year to follow her dreams, breakout artist Camila Cabello released a stunning debut solo album and created her iconic music video for “Havana,” a global smash which has garnered well over a billion views across YouTube since its release.
The unstoppable hit has been the #1 song on the YouTube Music Global Top 100 for every week of 2018 and earned massive views in countries including the United States (332 million), Brazil (132 million), the Philippines (120 million), Mexico (100 million), the United Kingdom (91 million) and Germany (72 million). Cabello’s hit is currently the most-viewed track of 2018 on YouTube, both globally and in over 30 individual countries.
“I knew I wanted to make a song called ‘Havana’ to honor my heritage — it’s a love letter to that,” Camila Cabello explains in her Artist Spotlight Story “Made in Miami.” “I’m super proud to represent the Latin community and just super proud of my family and their story, and of who I am.”
Born in Cuba and raised in Miami, Camila gravitated to singing at an early age, eventually turning to YouTube to help build her audience. “Something clicked for me where I was like — this is a way to get into the singing thing, because you don’t need to have money to post a YouTube video.”
Uploads like her rendition of Demi Lovato’s “Skyscraper” followed, foreshadowing the singer’s future success on and off the platform. “I would get, like, two comments, and I would be like, ‘Oh my God!’” Camila explains of those early videos. “Posting those covers on YouTube definitely gave me a little bit more confidence.”
This led to her audition on Fox’s talent competition “The X Factor,” which of course led her to being selected as a member of the vocal group Fifth Harmony. Their brassy single “Worth It” became the first video by a girl group to reach a billion views, while runaway hit “Work from Home” became YouTube’s most popular video of 2016.
With the courage and talent to strike out on her own, she left the the group to write and produce her solo debut “Camila.” It is the video for the aforementioned “Havana” that best encapsulates Camila’s transformation to a global superstar.
“She wanted to tell a story,” explains Lyor Cohen, YouTube’s Global Head of Music of her video for “Havana.” “She was able to weave that story into her music video, showing how much creativity people can have on YouTube.”
For Camila, it is all part of the ongoing journey. “My family’s attitude of never setting limits on yourself,” the singer explains in “Made in Miami.” “That’s literally the reason there’s a camera here right now.”
“Made in Miami” captures Camila’s story with intimate videos and insights into an artist stepping out onto the world’s stage to tell her story on her own terms, and the world may never be the same.
“Our Artist Spotlight Stories are intimate and personal portraits of artists that give them the unique opportunity to share these special moments with fans,” added Cohen. “‘Made in Miami’ is just that.”
For more on Camila Cabello, stream her Artist Spotlight Story “Made in Miami” on YouTube now and tune into her livestream Q&A about the film with fans at noon ET.
Kevin Hart. Rhett and Link. Ellen DeGeneres. Katy Perry. The Slow Mo Guys. Demi Lovato. Ludacris.
These amazing stars all have something in common: They’re starring in new shows premiering exclusively on YouTube. And since these shows are ad-supported, you—and every single one of our billion-plus viewers—can watch for free.
Bringing even more can’t-miss content to audiences globally
For years, we’ve been proud to work with creators like Casey Neistat, Jackie Aina and countless others who have turned their channels into daily destinations. And with these channels packaged within Google Preferred—our offering that allows brands to advertise on some of the most-loved and most-watched content on YouTube—brands have been able to support the videos you love, so you can enjoy for free.
These channels continue to be hugely successful. That’s why, starting in 2016, we made the decision to take YouTube to the next level. We began making premium original content for our subscription service, YouTube Red, releasing 30 series and movies in just over a year. And we kept hearing from brands they wanted to be more involved in these premium series.
Launching new ad-supported shows, exclusively on YouTube
When excited fans, brands, and creators tell us something, we listen. We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube—bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.
Check out the must-see lineup:
We’re excited to partner with top creators and world-class production companies to offer these new shows to audiences globally—on the platform where the world chooses to watch over a billion hours of video every day.1 People turn to YouTube to express themselves, engage with creators, and connect with the thriving communities they’re proud to be a part of.
This vibrant fan and creator community is also why brands turn to YouTube. And we’re excited that Johnson & Johnson Consumer Brands will be our first advertising partner of this new content. In addition to a major investment in our creators through Google Preferred, they’ve signed on as the exclusive sponsor of Best.Cover.Ever., helping to make the talent competition accessible to YouTube viewers.
Robert Kyncl, Chief Business Officer, YouTube, recently watched “Justin Bieber – Despacito Ft. Luis Fonsi & Daddy Yankee.”
1Source: YouTube Internal Data, Global, 2016
An application filed with the Federal Communications Commission reveals that SpaceX wants to launch a fleet of satellites for global gigabit Wi-Fi. The service would first launch in the U.S., and go global once all satellites are in orbit.
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