Posts Tagged: last

Apple will shutter its last Watch-exclusive store in May

On May 13th, the last Apple Watch-exclusive store will close its doors. The shop, which is located inside Shinjuku, Tokyo's posh Isetan department store, is one of the three pop-ups the tech titan built when it launched the wearable back in 2015. Twi…
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Livestream’s Mevo Plus has five times the range of its last camera

Vimeo probably did the right thing by ditching its planned Netflix-style streaming service in favor of live video. The move came on the back of its purchase of Livestream — the company best-known for its Mevo camera. With the ink on the deal barely…
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Rosetta probe’s last surprise: a photo of its landing site

Since it's been a year since Rosetta landed on the comet it orbited for a couple of years, you'd think the ESA had already decoded everything the vessel sent back before its demise. Apparently, the probe has one last surprise for all of us: a close-u…
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Next ‘MST3K’ DVD box set could be its last

The cult of Mystery Science Theatre 3000 is currently in full swing. There's the gleefully cheesy Netflix revival, which came off the back of a successful Kickstarter from the show's creator Joel Hodgson. And, Twitch recently aired a six-day long MST…
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Amazon deal trucks may be your last chance at an NES Classic

Are you still pining for the elusive NES Classic Edition a few months after its abrupt discontinuation? If you're in the right US city and act quickly, you might have a chance. Amazon's Treasure Trucks in Atlanta, Chicago, Dallas, Houston, Los Angele…
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‘Alien: Covenant’ preview evokes original’s nostalgic last supper

While the first official trailer for Alien: Covenant showed us terrifying images of a colony ship gone horribly wrong, this new preview gives us a full, uncut scene. It's a stunning glimpse at the titular ship's crew relaxing together with a final me…
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The Rosetta Disk will last 1,000 years, contains mankind’s most important books

Containing thousands of pages of information in hundreds of languages, the Rosetta Wearable Disk is two centimeters in diameter and contains all the books you need to start civilization over!

The post The Rosetta Disk will last 1,000 years, contains mankind’s most important books appeared first on Digital Trends.

Wearables–Digital Trends

Lenovo Moto Z vs. Moto X Pure: Does Lenovo’s new flagship stand up to last year’s champion?

Lenovo has finally unveiled the Moto Z, one of the most anticipated Android phones of the year. But how does it compare to last year’s hit, the Moto X Pure? Check out our spec comparison for a closer look at the hardware and software of both devices.

The post Lenovo Moto Z vs. Moto X Pure: Does Lenovo’s new flagship stand up to last year’s champion? appeared first on Digital Trends.

Mobile–Digital Trends

Prove you didn’t drink too much last weekend with the BACtrack Skyn

BACtrack’s Skyn wristband wearable monitors alcohol consumption by measuring sweat and converting to blood alcohol content. The design won a $ 200,000 first prize in the National Institutes of Health (NIH) Wearable Biosensor Challenge

The post Prove you didn’t drink too much last weekend with the BACtrack Skyn appeared first on Digital Trends.

Wearables–Digital Trends

Samsung smartwatch sales are up ‘several hundred percent’ compared to last year

Samsung might not be doing so well in the mobile industry, but its smartwatch sales are up “several hundred percent” compared to last year, according to one executive. That might be due to the Gear S2’s massive popularity in South Korea.

The post Samsung smartwatch sales are up ‘several hundred percent’ compared to last year appeared first on Digital Trends.

Wearables»Digital Trends

Old Spice, Red Bull, and Bears Oh My! A look back at the last five years of ads on YouTube

Do you remember life before the Old Spice Man? Or the epic split that launched a thousand splits? Since launching our skippable TrueView video ads five years ago, we’ve had countless iconic moments from brands on YouTube. That’s because with our introduction of ads you can skip, brands have amped up their game and created videos that feel less like ads and more like content you want to watch. In fact, last year four of the top 10 trending videos of the year were created by brands.

To celebrate our fifth anniversary of our skippable TrueView ads, we’re bringing you back to 2010, with a look at the top five trending ads on YouTube from five years ago. Do you remember them all? 

1) DC Shoes: “Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France
DC Shoes took us behind the wheel with Ken Block on a track with banks as steep as 51 degrees—more than double the incline of most racecar tracks!

2) Old Spice: The Man Your Man Could Smell Like
In 2010, Old Spice took the web by storm with their ‘The Man Your Man Could Smell Like’ campaign. Even funnier were the resulting real-time conversations that ensued with celebrities like Alyssa Milano.

3) Red Bull: Danny MacAskill – Way Back Home
Two years before Felix Baumgartner jumped from the stratosphere, Red Bull was still leading the charge on creating breathtaking HD ads.

4) Old Spice: Questions
The “Old Spice Man” became so popular that two of his videos were among the five most popular of the year – totalling nearly 75M views of both ads combined.

5) Tippex: NSFW. A hunter shoots a bear.
We’d be remiss not to give a shout-out to Tippex, who made white-out, of all products, a YouTube hit with their incredibly clever play on “choose your own adventure, YouTube style” in this ad.


But 2010 was just a starting point for great videos from brands. We’ve seen more creativity from brands on YouTube over the past five years, and as a result we’re watching more. In fact, the top 100 brands are now generating 42 percent more views per month on YouTube, according to Pixability.1 And we’re seeing great growth in new advertisers adopting video ads on YouTube–the number of advertisers using TrueView grew 45 percent in 20142 and all of the top 100 global brands have run TrueView video ads over the past year.3

To check out some of the most memorable ads on YouTube, take a look at our Iconic Ad Moments on YouTube playlist.

We look forward to see what brands will come up with this year!

David Kagan, Product Marketing Manager, recently watched “Volvo LifePaint.”

1. Pixability Top 100 Brands report, March 2015; compares data from Feb 2014 to Feb 2015. Top 100 brands defined by Interbrand Top 100 Global Brands list.
2. YouTube global data, 2014. Top 100 brands defined by Interbrand Top 100 Global Brands list.
3. YouTube global data, 2013 vs. 2014


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