Posts Tagged: long

Android at 10: Google’s mobile OS has come a long way

The mobile world is celebrating a momentous anniversary today: Android is ten years old. The T-Mobile G1 (and Android 1.0) made its debut on September 23rd, 2008, launching both a new operating system and a new era. It didn't look like much in those…
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After Math: That took long enough

It's been a big week of things finally happening. Uber's making good on the backpay it owes its drivers, Target settled its data breach lawsuits and some semen that spent nearly a year in space proves to still be viable. Numbers, because how else wil…
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So long, gossip trolls — Yik Yak announces it is shutting down

Anonymous trolls may have a slightly harder time starting rumors and spreading gossip, particularly around college campuses, now that popular messaging app Yik Yak has announced its shuttering.

The post So long, gossip trolls — Yik Yak announces it is shutting down appeared first on Digital Trends.

Mobile–Digital Trends

Android security came a long way in 2016 but Google says there is more work

Google made significant strides in shutting down malicious apps and distributing security updates last year, but has identified areas of improvement in a year-in-review blog post.

The post Android security came a long way in 2016 but Google says there is more work appeared first on Digital Trends.

Android Army–Digital Trends

New York greenlights massive 90-megawatt wind farm off Long Island

New York Governor Andrew Cuomo has approved a massive 90-megawatt wind farm that is to be built off the easternmost tip of Long Island. It will be the largest offshore wind farm in the United States.

The post New York greenlights massive 90-megawatt wind farm off Long Island appeared first on Digital Trends.

Cool Tech–Digital Trends

A walk through Samsung’s mobile innovations: Phones have come a long way since 1988

At MWC 2016, Samsung created a museum of sorts, showcasing many of its biggest mobile tech innovations since 1988. Let’s take a stroll back through time to see the first mobile phone and smartwatch from Samsung.

The post A walk through Samsung’s mobile innovations: Phones have come a long way since 1988 appeared first on Digital Trends.

Wearables–Digital Trends

Game over. Long live the game on YouTube.

Over 1 million people from all over the country made their way to the San Francisco Bay Area for the Big Game, but for those watching from home, a friend’s party or their favorite local restaurant, it was more than just what was happening on the field. During the game, people spent 300K hours watching the Big Game ads1 and teaser videos on YouTube and overall we’ve seen nearly 4 million hours of Big Game ads and teasers watched so far. Big Game ads and teasers have been watched over 330 million times, with 60 percent of that coming from mobile devices — the most we’ve ever seen. And that game ain’t over yet.

Brands keep getting in on the game

On YouTube, the game starts well before the kickoff and it continues long after the trophies are handed out, as brands engage with their audience before, during, and after the Big Game. For the ninth straight year, the YouTube AdBlitz program is helping brands extend their reach and brands got in on the game more than ever, with the number of teasers and ads up 25 percent over last year. AdBlitz has been a great way for viewers to watch their favorite Big Game ads again and again, and to share them with friends.

Here are some of people’s favorite Big Game ads so far:

Top Trending Big Game Ads on YouTube based on views (as of 2/8 3 a.m. ET)2

  1. Hyundai – The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra 
  2. Pokémon – #Pokemon20: Pokémon Super Bowl Commercial 
  3. MINI USA – MINI USA | #DefyLabels Big Game TV Spot 
  4. Hyundai – First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis 
  5. Mountain Dew – Mtn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot 
  6. Hyundai – Ryanville – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra 
  7. Axe – AXE – Find Your Magic [60 second version] 
  8. Doritos – Doritos® Crash The Super Bowl Finalist – Ultrasound 
  9. Snickers – SNICKERS® – “Marilyn” 
  10. Doritos – Doritos® Crash The Super Bowl Finalist – Doritos Dogs 

In years past, we’ve seen a big spike the day after the game as people get to work on Monday morning and reminisce about their favorite Big Game moment. In fact, last year more than 40 percent of total watch time for Big Game ads happened in the weeks after the game.3 Some of these ads get ahead, while others will sustain their leadership. Don’t forget that you can vote for your favorite before February 10 at midnight ET.

Moments to remember

People turned to Google to search for their favorite moments of the game – from going Gaga over the national anthem to an end-zone hand jive. Many of us couldn’t get enough of Beyonce’s much-awaited performance and went searching for more: We saw a 1,000 percent spike in search interest in Beyonce after the halftime show. Meanwhile, searches for “Longest punt return” spiked 8,000 percent in the first quarter of the game.

Top Searched Moments of the Super Bowl

  • Beyonce performing “Formation” 
  • Lady Gaga performing the National Anthem 
  • Jonathan Stewart scores touchdown 
  • Brandon McManus scores field goal 
  • C.J. Anderson scores touchdown 

The Big Game might be over, but there’s always overtime on YouTube. Over the next few days, weeks or years, you get to check out some of the best ads that ran this Sunday. Thanks for joining us once again – and tune in Friday to find out the YouTube AdBlitz winner!

Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched Super Bowl 50 Highlights | Panthers vs. Broncos | NFL

Classification as a “Big Game ad” was based on public data such as headlines and tags, and may not account for every Big Game ad available on YouTube.
Trending Big Game ad, teaser or trailer videos from brands based on number of views as of Feb. 8, 2016
YouTube data, January–February 2015, global. Classification as a “Big Game ad” was based on public data such as headlines and tags, and may not account for every Big Game ad available on YouTube.


YouTube Blog

Why is wireless charging taking so long to arrive? We ask an expert

Wireless charging technology is gaining real traction, but there are still problems to overcome. We take a look at the obstacles to wider adoption and talk to the Wireless Power Consortium’s John Perzow about what’s next for the Qi standard.

The post Why is wireless charging taking so long to arrive? We ask an expert appeared first on Digital Trends.

Mobile»Digital Trends

Catch the big ads from the Big Game all month long

The YouTube AdBlitz is back, which means that the Super Bowl ad season is officially underway. Last year, you watched more than 6.3 million hours’ worth of Super Bowl ads on YouTube. That’s enough time for you to fly from Phoenix to the moon and back 87,500 times, watch every NFL game in history 138 times, or listen to Katy Perry’s “Roar” 84M times. In other words … there are a lot of you who watch football for the ads!

The cutest puppy in history, British villains driving sports cars, and iconic music sensations were some of the big winners on YouTube AdBlitz last year. Will there be new contenders this year, or will the powerhouses reign supreme?

Here’s the full rundown of what you’ll find on this year’s AdBlitz channel:

  • Teasers: Super Bowl ads were watched more than 160M times on YouTube before last year’s game even began. Commercials that were released on YouTube before they aired during the game drove approximately 2.5X more views on average than commercials that were released on game day. Once again, YouTube will host a teaser gallery where people can watch advertiser submitted pregame ads all in one place.
  • Game Day Commercials: You’ll also find all the advertiser-submitted game-day commercials on our YouTube AdBlitz channel uploaded as soon as the ad is aired on TV.
  • YouTube Halftime Show: For the first time, YouTube will host a Halftime Show produced in collaboration with Collective Digital Studio that will be live streamed on the AdBlitz Channel. Filmed at the YouTube Space in L.A., the show will feature more than 20 YouTube creators and musicians with over 60M combined subscribers including Harley Morenstein from EpicMealTime, Freddie Wong, Rhett and Link, Toby Turner and more.
  • Postgame Gallery: This year, we’re introducing a postgame content gallery where advertisers can continue the conversation with their audience by providing follow-on or behind-the-scenes footage of their Super Bowl spot.
  • Postgame Voting: Don’t forget to have your say on your favorite Super Bowl ad. After the game ends, visit the AdBlitz channel to vote for and share your favorite Super Bowl commercials. You’ll have until 11:59 p.m. ET on February 9 to cast your vote.

For the next month, YouTube is your go-to destination for all your Super Bowl ads entertainment. Visit youtube.com/adblitz from your smartphone, tablet or desktop to watch, share and vote for your favorite spots this season.

Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched “The Bay Area in 4K.”


YouTube Blog