For the longest time after the touchscreen revolution, Samsung finally loses market share to Apple by a year-to-year growth decline of more than 10%.
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Walmart has seen enough from X. The retailer, America’s single biggest employer and largest company by revenue, told Reuters on Friday it’s no longer advertising on the platform formerly known as Twitter. The departure follows owner Elon Musk amplifying antisemitic posts and flinging expletives at fleeing advertisers. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson told Reuters.
Walmart’s exit adds to a growing list of companies that have pulled ads from the platform. Apple, Disney, IBM, Comcast and Warner Bros. Discovery are among the businesses no longer buying ads on X. A group of advertisers told The New York Times on Thursday their temporary pauses will likely become permanent. “There is no advertising value that would offset the reputational risk of going back on the platform,” Lou Paskalis, CEO of marketing consultancy AJL Advisory, told the paper.
X’s former advertisers had no shortage of reasons to jump ship. Musk’s latest series of self-inflicted wounds began when the billionaire appeared to endorse and amplify a post falsely claiming Jewish communities were stoking hatred against white people. Musk replied to the user who spewed the racist “Great Replacement” conspiracy theory, saying their comments reflected “the actual truth.”
Watchdog group Media Matters then published a report showing ads from well-known brands placed next to antisemitic content. X responded by suing the organization, accusing it of “knowingly and maliciously [manufacturing] side-by-side images depicting advertisers’ posts on X Corp.’s social media platform beside Neo-Nazi and white national fringe content.”
Musk’s attempt to smooth things over only made things worse. After apologizing for amplifying the antisemitic content at The New York Times’ DealBook event, he told advertisers backing off of the platform to “Go fuck yourself.” His company now potentially stands to lose $ 75 million.
Walmart employs around 1.6 million people in the US. The retailer made $ 611 billion in revenue in the 2023 fiscal year.
This article originally appeared on Engadget at https://www.engadget.com/walmart-says-its-no-longer-advertising-on-x-215940504.html?src=rss
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Magpie Aviation announced a novel new approach to electric airplanes on Monday. Today’s battery technology (including CATL’s new, more efficient one) severely limits the practicality of zero-emission aircraft, leaving clean-energy innovators with two incomplete options: flying a plane full of batteries or one full of people — but not both. So the California-based startup wants to tie them together, extending the rear plane’s range by hundreds of miles.
Towing planes isn’t a new concept, with military use going back to World War II when aerial tows would pull smaller aircraft carrying troops and supplies. But applying it to the world of green transportation is new. Magpie Aviation’s concept uses one or more electric aircraft to act as a tractor plane towing a passenger (or cargo) aircraft using a long cable. The towed plane would have enough battery power for takeoff, landing and flying to alternate airports but not enough to fly the full distance on its own, as reported byAeroTime.
The lead plane would take on the bulk of the traction, and when its battery is depleted, it could hand off towing duties to another electric towing aircraft to extend the rear plane’s range. Magpie CEO Damon Vander Lind summarized toAviation Week, “You get towed until you’ve depleted down to your reserve in the lead aircraft, and then you swap in another tow aircraft.” Although it’s still a regional solution impractical for cross-country or international flights, Vander Lind says it could allow for a trip from San Francisco to Seattle — far beyond the sub-regional distances battery-powered passenger flights can travel on their own.
Magpie says it’s conducted successful small-scale tests using a synthetic fiber rope around 330 ft. long; the company envisions a later commercial version to use nearly mile-long cables. The startup plans to scale up its testing gradually and believes it could be implemented commercially by 2030. It expects advances in battery tech to allow it to tow single-aisle airliners eventually. Magpie suggests that the concept, mainly targeting electric planes, could also work with hybrid, hydrogen and standard aircraft in low-power modes. Additionally, the company says it’s working with the Federal Aviation Administration (FAA) with an eye toward certification.
“It sounds kind of crazy, but we kept coming back to it because we couldn’t find any reason why we couldn’t do it,” said Vander Lind. “While our modeling shows that there is an advantage to doing a custom tow aircraft like this, we get a big advantage because the more expensive and critical passenger- and cargo-carrying ‘main aircraft’ has similar requirements to today’s aircraft and so adapts well to existing in-operation and already-in-development platforms. Remember that if we want to hit a zero-carbon 2050 goal, an airliner has a 30-year life, so we’re already at the point where airlines have to think hard about the operating life of the assets that they are buying today.”
This article originally appeared on Engadget at https://www.engadget.com/electric-airplane-towing-concept-could-mean-longer-zero-emission-flights-205023296.html?src=rss
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Apple technicians will decline to fix iPhones that had been reported as stolen or lost, according to MacRumors. The tech giant has reportedly sent out a memo to Apple Stores and authorized providers not to accept a device for repair if they get a notice on their internal MobileGenius or GSX systems that the phone had been marked as missing. Presumably, that means technicians will check a device's IMEI against the GSMA Device Registry when a customer brings it in for repair.
The GSMA registry is a global database where owners can register their devices' IMEI and designate a status for them, such as whether they'd been lost, stolen or were fraudulently obtained. This move expands Apple's existing policy to decline repairs for devices whose owners cannot disable the Find My iPhone feature. It could discourage more people from buying second-hand devices outside of official and authorized sources in case they unknowingly end up with a stolen unit. That said, users could just as easily go to a third-party repair shop that doesn't care where they got their devices from.
Apple's iPhones have become increasingly cost-prohibitive over the years, giving rise to a market for second-hand units. According to a recent Bloomberg report, though, the tech giant is working on a subscription service for the iPhone and other hardware to make regular upgrades more accessible with monthly fees and no huge upfront costs.
Following Western sanctions on Russia’s financial institutions in response to the invasion of Ukraine, customers of several of the country’s largest banks can no longer use their debit and credit cards in conjunction with Apple Pay and Google Pay. Among the affected organizations include VTB Group, Sovcombank, Novikombank, Promsvyazbank, and Otkritie FC Bank, according to a press release from the Central Bank of Russia spotted by Business Insider.
Customers with those banks can still use their cards to make contactless payments, provided they support the feature. However, they won’t work overseas, and they can’t be used to make online purchases from retailers registered in countries that have imposed sanctions on Russia.
As The Verge notes, Apple Pay and Google Pay aren’t as popular in Russia as homegrown options like YooMoney. According to data from 2020, only 29 percent of Russians reported using Google Pay at the time, while 20 percent said they had used Apple Pay. As such, those restrictions aren’t likely to impact Russian consumers too much given they have access to alternatives. However, the possibility of excluding Russian banks from the SWIFT interbanking system could lead to things like currency volatility that would further hurt the country’s economy.
A day before Apple was set to shut down the “sign in with Apple” prompt for Epic Games users, the company has retreated on its threat. Apple issued an indefinite extension on the matter, meaning for now, Epic Games players can still use “sign in with…
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If you’re about to hop from your current Samsung phone to a Galaxy S20, don’t expect your keyboard info to come along for the ride. Samsung has stopped syncing keyboard data through its Cloud service as of April 13th, according to a notice seen by Sa…
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If you frequent the blogosphere and read about Android phones and smartphones in general, you’ve probably got a pretty good idea about how mad everyone is about notched screens and the lack of a headphone jack. Most of these things are the butt of the joke in advertising campaign, and readers really hate wireless headphones […]
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Besides all-day battery life and big displays, the Galaxy Note series is known for its built-in stylus, the S Pen. Since the first Galaxy Note made its appearance, the S Pen has come on in leaps and bounds in styling and functionality and is now also present on the recently launched Galaxy Tab S6. As […]
Come comment on this article: The new Galaxy Note 10 S Pen lasts longer and can be used like a wand
Google is getting serious about its role as a travel service. Come April 10, 2018 the search giant will shut down access to its QPX Express API that's used by the likes of Kayak and Orbitz for airfare data, as spotted by Hacker News. This could serio…
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People like to take pictures and record videos with their phones. Batteries, however, aren’t very kind to these two activities. It’s taxing on phone batteries because camera modules are complex and require heavy lifting to put together crisp, rich photos and videos. Leave it to ASUS to make a phone that doesn’t let your camera […]
Come comment on this article: Shoot and record longer than ever with the ASUS ZenFone 3 Zoom
Google’s Pixel handset might not have the highest IP rating in the world, but it actually handles water better than you might expect. In a test by one user, it was able to handle being submerged in shallow water for up to 30 minutes.
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After nearly a year, Google is ready to drop the velvet ropes that have kept Project Fi off-limits for most Americans. As of today, anyone in the US can sign up for the simpler, data-centric wireless service without requiring an invitation — if you'…
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Although PC users love to hate Microsoft's Internet Explorer, the software is credited with helping millions of people enjoy their first taste of the web. The browser is not as popular as it once was, but Microsoft has continued to support older vers…
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After discovering a 3.5 million-year-old bacteria in Siberian permafrost, Russian scientist Dr. Anatoli Brouchkov thinks it might be the key to achieve eternal life. He’s so confident, he’s already injected himself with it.
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