5G was already the carrier’s favorite buzzword in 2019 and as coverage is slowly improving, it’s finally beginning to mean something to consumers. 2020 is going to be the year that smartphone manufacturers include 5G connectivity on all models in their flagship ranges, as we’ve already seen with OPPO’s X2 and X2 Pro that launched […]
Come comment on this article: OnePlus going all-in on 5G means fans can look forward to faster speeds and another price bump
Huawei has already confirmed the existence of the P40 and P40 Pro, although I don’t think anyone seriously expected those phones to not be made, with or without Google apps. But so far, that’s all Huawei has said. We’re still rolling on leaks and rumors ahead of its March 2020 unveiling, but some new renders […]
Come comment on this article: Get an early look at the Huawei P40 Pro and its new design
This new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus higher resolution video previews. As part of this cleaner design, you’ll notice we’ve also removed some content shelves. You can still find rows of videos for breaking news, music mixes, and more.
When browsing on Home, you’ll also see channel icons below each video making it easier to recognize your favorite creators and content you love.
You’ve told us you want a better way to queue up the next video to watch, so we’re introducing the option to add to queue on desktop. You can select a handful of videos to watch next without interrupting the video you’re currently watching. Videos in your queue won’t save after you’ve closed your browser, but you can always save videos to your permanent “Watch Later” playlist, too.
We launched a feature on mobile earlier this year to make it even simpler for you to tell us to stop suggesting videos from a particular channel, and today we’re bringing this to desktop. Just select the three-dot menu next to a video on the homepage, then select “Don’t recommend channel.” After that, you should no longer see videos from that channel suggested to you on the YouTube homepage. You may still be able to find these videos if you search for them, or visit the channel page or Trending tab.
Earlier this year, we added a new feature to the YouTube Android app that lets you select your favorite topics and customize your Home feed with related videos. We’ll be releasing it on desktop and tablets soon!
We’ve been experimenting with this updated design for a few months and — based on your input — have made dozens of improvements to the layout, most notably adjusting the thumbnail sizes and showing more videos on larger screens. We’re excited to roll this out to everyone, and we hope you’ll find the updated design and new features helpful as you navigate the incredible breadth of content available on YouTube.
Posted by Essam El-Dardiry, Senior Product Manager
Disney isn't holding anything back at its D23 Expo. The company kicked off the event on Thursday with a couple of major reveals, including that of its new Avenger Campus theme park and a Disney+ docu-series that will focus on the people behind its mo…
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Plex has a brand new app for Windows and Mac that offers a streamlined way to download the things you want to watch and listen to offline. The feature was previously called Sync, but it's now called Downloads — a much clearer term. Your downloads sh…
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Sling TV has made some tweaks to its interface on Apple TV and Roku devices that should make for a better viewing experience. The company says the updates are in response to customer feedback, and should make it easier to sift through shows and movie…
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There have been a lot of questions over the last few days about our policies on harassment, particularly around two YouTube creators: Carlos Maza and Steven Crowder. These are important issues and we’d like to provide more details and context than is possible in any one string of tweets.
Since YouTube started 14 years ago, we have focused on providing a platform where anyone can broadcast themselves, connect with people, and share their voices and their experiences with the world. This has brought a lot of good — like Jouelzy, who founded the #smartbrowngirl movement to empower women of color, or MatPat, a gaming creator — who, along with his fans and other creators — raised over $ 200,000 to combat mental illness. But it has also created many challenges. One of the most important issues we face is around harassment. We enforce our policies here rigorously and regardless of the creator in question: In the first quarter of 2019, we removed tens of thousands of videos and accounts for violation of our policies on cyberbullying and harassment. We also removed hundreds of millions of comments, many of which were flagged and removed due to harassment.
That said, policies need to keep up with current problems. One particular challenge we face more and more these days is creator-on-creator harassment. It’s an issue that Susan addressed in her latest creator letter. We update our policies on an ongoing basis to make sure they’re current. Just today, we took another step in our fight against hate speech and our responsibility to reduce the spread of harmful borderline content. As mentioned, one of our upcoming projects will reexamine our harassment policy, as well.
As an open platform, we sometimes host opinions and views that many, ourselves included, may find offensive. These could include edgy stand-up comedy routines, a chart-topping song, or a charged political rant — and more. Short moments from these videos spliced together paint a troubling picture. But, individually, they don’t always cross the line.
There are two key policies at play here: harassment and hate speech. For harassment, we look at whether the purpose of the video is to incite harassment, threaten or humiliate an individual; or whether personal information is revealed. We consider the entire video: For example, is it a two-minute video dedicated to going after an individual? A 30-minute video of political speech where different individuals are called out a handful of times? Is it focused on a public or private figure? For hate speech, we look at whether the primary purpose of the video is to incite hatred toward or promote supremacism over a protected group; or whether it seeks to incite violence. To be clear, using racial, homophobic, or sexist epithets on their own would not necessarily violate either of these policies. For example, as noted above, lewd or offensive language is often used in songs and comedic routines. It’s when the primary purpose of the video is hate or harassment. And when videos violate these policies, we remove them.
Not everyone will agree with the calls we make — some will say we haven’t done enough; others will say we’ve gone too far. And, sometimes, a decision to leave an offensive video on the site will look like us defending people who have used their platforms and audiences to bully, demean, marginalize or ignore others. If we were to take all potentially offensive content down, we’d be losing valuable speech — speech that allows people everywhere to raise their voices, tell their stories, question those in power, and participate in the critical cultural and political conversations of our day.
Even if a creator’s content doesn’t violate our community guidelines, we will take a look at the broader context and impact, and if their behavior is egregious and harms the broader community, we may take action. In the case of Crowder’s channel, a thorough review over the weekend found that individually, the flagged videos did not violate our Community Guidelines. However, in the subsequent days, we saw the widespread harm to the YouTube community resulting from the ongoing pattern of egregious behavior, took a deeper look, and made the decision to suspend monetization. In order to be considered for reinstatement, all relevant issues with the channel need to be addressed, including any videos that violate our policies, as well as things like offensive merchandise.
In the coming months, we will be taking a hard look at our harassment policies with an aim to update them — just as we have to so many policies over the years — in consultation with experts, creators, journalists and those who have, themselves, been victims of harassment. We are determined to evolve our policies, and continue to hold our creators and ourselves to a higher standard.
—Chris Dale, YouTube
As great as the Bose QuietComfort 35 II headphones sound, let's be real: they look like they were designed for dads on a business trip. And listen, as someone who's into the whole chunky, dad-shoe trend, I'm not here to judge if you're into their des…
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Now that SpaceX started test firings and short "hop" tests on the launch pad at its Boca Chica, Texas site, it's apparently comfortable enough to show off the results. Tonight Elon Musk — apparently unbothered by an internal investigation or ongoing…
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It’s morning here at the YouTube House in New York City, and we’re getting ready for a packed day inside our first-ever experiential house.
It’s a pop-up, and since we know most of you are tuning in from far away, we wanted to give you a behind-the-scenes tour of our temporary digs. In the video below, you’ll see how YouTube isn’t just a place for watching random videos, but a community where people congregate for music, fitness, food, culture, and so much more.
— The YouTube Team
Picture this: you're holding two glossy all-glass concept phones for a photo, then one slips off and shatters another unit on the table. The room goes quiet. Everyone looks on in awe. You are left red-faced not because you broke a phone, but because…
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Most video games set in the First or Second World War shoot for gritty realism. In Battlefield 1, for instance, there's an extraordinary amount of detail in every uniform, firearm and mud-filled trench. It's the visual fidelity, paired with addictive…
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Can't pop-lock or Lindy Hop to save your life? Don't worry — AI could soon make it look like you're a dance superstar. UC Berkeley researchers have developed a deep learning system that translates dance moves from a source video to less-than-experie…
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Sonos just announced the Beam, a smaller, smarter Playbar. It's all good and well to see it on stage, but what does it sound like? Luckily I just got to spend some time with it to find out — and on first pass it feels like a winner. Not just for the…
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Netflix sure has a knack for timing — while Michelle Wolf was busy running the show at the White House Correspondents' Dinner, the streaming service posted the first trailer for her weekly talk show The Break. The clip (which has Wolf fighting rele…
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YouTube is proud to present Camila Cabello’s “Made in Miami,” an Artist Spotlight Story created in collaboration with the rising superstar that gives an intimate and personal look at her journey, from arriving in Miami to topping the global charts.
Directed by Tabitha Denholm and released today on YouTube, “Made in Miami” is the story of Camila Cabello’s path from arriving in Miami as a kid, carrying nothing but a backpack and a few toys, to becoming a global star with over 2.5 billion combined YouTube views and the biggest record in the world.
Boldy striking out on her own this year to follow her dreams, breakout artist Camila Cabello released a stunning debut solo album and created her iconic music video for “Havana,” a global smash which has garnered well over a billion views across YouTube since its release.
The unstoppable hit has been the #1 song on the YouTube Music Global Top 100 for every week of 2018 and earned massive views in countries including the United States (332 million), Brazil (132 million), the Philippines (120 million), Mexico (100 million), the United Kingdom (91 million) and Germany (72 million). Cabello’s hit is currently the most-viewed track of 2018 on YouTube, both globally and in over 30 individual countries.
“I knew I wanted to make a song called ‘Havana’ to honor my heritage — it’s a love letter to that,” Camila Cabello explains in her Artist Spotlight Story “Made in Miami.” “I’m super proud to represent the Latin community and just super proud of my family and their story, and of who I am.”
Born in Cuba and raised in Miami, Camila gravitated to singing at an early age, eventually turning to YouTube to help build her audience. “Something clicked for me where I was like — this is a way to get into the singing thing, because you don’t need to have money to post a YouTube video.”
Uploads like her rendition of Demi Lovato’s “Skyscraper” followed, foreshadowing the singer’s future success on and off the platform. “I would get, like, two comments, and I would be like, ‘Oh my God!’” Camila explains of those early videos. “Posting those covers on YouTube definitely gave me a little bit more confidence.”
This led to her audition on Fox’s talent competition “The X Factor,” which of course led her to being selected as a member of the vocal group Fifth Harmony. Their brassy single “Worth It” became the first video by a girl group to reach a billion views, while runaway hit “Work from Home” became YouTube’s most popular video of 2016.
With the courage and talent to strike out on her own, she left the the group to write and produce her solo debut “Camila.” It is the video for the aforementioned “Havana” that best encapsulates Camila’s transformation to a global superstar.
“She wanted to tell a story,” explains Lyor Cohen, YouTube’s Global Head of Music of her video for “Havana.” “She was able to weave that story into her music video, showing how much creativity people can have on YouTube.”
For Camila, it is all part of the ongoing journey. “My family’s attitude of never setting limits on yourself,” the singer explains in “Made in Miami.” “That’s literally the reason there’s a camera here right now.”
“Made in Miami” captures Camila’s story with intimate videos and insights into an artist stepping out onto the world’s stage to tell her story on her own terms, and the world may never be the same.
“Our Artist Spotlight Stories are intimate and personal portraits of artists that give them the unique opportunity to share these special moments with fans,” added Cohen. “‘Made in Miami’ is just that.”
For more on Camila Cabello, stream her Artist Spotlight Story “Made in Miami” on YouTube now and tune into her livestream Q&A about the film with fans at noon ET.
We’re very close to Samsung’s official Unpacked event for the Galaxy S9, which also means we’re right in the middle of rumor season. And, courtesy of Evan Blass, it looks like we have the biggest leak yet, confirming just about everything you’d want to know about Samsung’s upcoming pair of devices. As seen above, the […]
Come comment on this article: Take a first look at the Galaxy S9 and Galaxy S9+
Sony’s mid-range Xperia XA, XA Ultra and L models are about to get a refresh, and unfortunately it appears to be more of the same. The company’s design language has stagnated for what seems like an eternity, while the rest of the market has moved on with modern, cutting edge devices. Companies like LG and […]
Come comment on this article: Here’s a look at Sony’s upcoming Xperia XA2, XA2 Ultra and L2
If you ever wondered what videos you wasted spent time watching on YouTube in 2017, the video platform has a report out that will help you figure out which branches of the rabbit hole you my have gone down. Google provides this YouTube Rewind report each as a way to portray some openness around the platform […]
Come comment on this article: YouTube Rewind live with a look back at 2017
After talking to parents all over, we know that kids who love the YouTube Kids app are getting older and want a platform that’ll grow with them. Whether kids are watching Monster High, DC Kids, LEGO, learning their ABCs, or picking up the latest tricks in Minecraft, we want YouTube Kids to help. Here’s what’s new with YouTube Kids:
When you sign in with your Google account, you get:
Remember, our systems work hard to filter out more mature content from the app. But no system is perfect. If you find a video that you think should not be in the app, you can block it and flag it for review. This helps make YouTube Kids better for everyone.
YouTube Kids is now live in 37 countries, has more than 70 billion views in the app, and more than 11 million weekly active viewers.
We’re looking at ways to build an even better experience for families. Coming soon, we’ll give parents the option to have more content available in the app experience for their child. Our team is working to identify the most relevant content categories for tweens to make the app even more awesome.
*Not available in all markets. Kid profiles are available in the following markets: Argentina, Australia, Brazil, Canada, Chile, Colombia, Ghana, India, Jamaica, Japan, Kenya, Malaysia, Mexico, Nepal, New Zealand, Nigeria, Pakistan, Peru, Philippines, Singapore, South Africa, South Korea, Sri Lanka, Tanzania, Uganda, United States, Zimbabwe.
Balaji Srinivasan, YouTube Kids Engineering Director, recently watched Can you solve the magnet riddle? ft YouTube CEO Susan Wojcicki.
When YouTube launched 12 years ago, it was a single website that supported one video format, 320×240 at 4:3 aspect ratio. Fast forward to today, and YouTube lets you watch any combination of SD, HD, 4K, 360, 3-D, and live video on nearly every device with an internet connection – from desktops to phones, tablets to TVs, game consoles, and even VR headsets.
We’ve also introduced apps and services that give you new ways to watch and get even closer to the content and creators you love. Music fans, gamers, and TV lovers each have unique experiences specifically tailored for their favorite content with YouTube Music, YouTube Gaming and YouTube TV. For families looking for the best way to watch together, we launched the YouTube Kids app. And for fans who want an uninterrupted, ad-free experience, and exclusive original content from creators, there’s the YouTube Red membership.
To put it simply, YouTube’s evolved … a lot. And we’re not even close to done. Over the last few months we’ve started releasing updates and will continue to throughout the rest of the year. When all is said and done, we’ll bring a new level of functionality and a more consistent look across our desktop and mobile experiences.
Let’s start with the YouTube mobile app, which is getting a bunch of new features:
Looking beyond the YouTube app, we’ve also been working on a new desktop design. And thanks to all the positive feedback, we’re now excited to make it available to all our users around the globe starting today! Our new look applies Material Design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine – because there’s nothing more important than the creators and videos we all love to watch. My favorite feature of this new desktop design is Dark Theme, which turns the background dark while you watch for a more cinematic look.
The bright red cherry on top of this update sundae is a refreshed YouTube Logo and YouTube Icon. Designed for our multi-screen world, the updated Logo combines a cleaned up version of the YouTube wordmark and Icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens. Why’s it more flexible? When room is limited (say on a smartphone) you can use the brightened up Icon as an abbreviated Logo, which will be seen more easily and read more clearly. You’ll see the new Logo and Icon roll out across mobile and desktop today, and across all our other apps and services soon.
We know this is a lot of change, but we want to make clear that there’s one thing that stays the same: YouTube’s mission. We’re here to give people a voice and show them the world – no matter what device they use.
Neal Mohan, Chief Product Officer, recently watched “YouTube: What will you watch next?“
This Xperia phone looks a lot like the rest of them. Mobile industry insider Roland Quandt took to Twitter to share an image of the upcoming Xperia XZ1. It’s a phone rumored to have a 5.2-inch Full HD (1920×1080) display, Qualcomm’s Snapdragon 835, 4GB of RAM, and a 19MP rear camera. All fairly standard specifications […]
Come comment on this article: The Xperia XZ1 clearly belongs to Sony, just look at this leaked press render
All of Twitter’s platforms will be getting an update over the next few days and weeks, although iOS users may see the most change as the iOS client incorporates more of an Android look. Headlining the changes and the leading example of how Twitter is bringing the Android experience to iOS is a new side […]
Come comment on this article: Twitter preparing to roll out new look, features on most platforms
At CES we were quite impressed by the Hisense lineup of smart TVs, and now the company says its 2017 models are arriving at retail. The H6D, H7D, H9D and H9D Plus series cover a range of price points and sizes, with 4K models ranging from the 43-inch…
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We earlier saw a leaked thumbnail image of Amazon’s rumored and upcoming touchscreen-equipped Echo. Due to the quality of the photo, we weren’t able to garner many details from it, but now, thanks to Evan Blass, we’ve got a couple of newly leaked high quality images of the device. This photo does give us a more […]
Come comment on this article: Newly leaked images give us a better look at the touchscreen-equipped Amazon Echo
OnePlus has already said that it’s new flagship — the OnePlus 5 — will be launching this summer; however, we haven’t seen any leaked images of the device yet. Today that changes, as someone may have spotted the device on OnePlus co-founder Carl Pei’s Instagram Story. One user saw something a little odd posted to […]
Come comment on this article: This might be our first look at the OnePlus 5
YouTube is where you come to watch your favorite creators — whether that means jamming with Alex Aiono, gaming with Strawburry17, or hanging out with Logan Paul. That’s why we’re working on a redesign of the desktop experience that highlights your favorite videos and creators while making YouTube easier and more fun to use.
Starting today, we’re opening up a preview of the new design to a small group of people from all around the world so we can get feedback. While we hope you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly.
We’re applying Material Design to YouTube to deliver a beautiful, delightful and intuitive user experience. The key principles of this new design are:
The site design is built on a new, faster framework named Polymer, which enables quicker feature development from here on out. And today, we are introducing one of the first new features developed on Polymer: Dark Theme. Developed to cut down on glare and let you take in the true colors of the videos you watch, Dark Theme turns your background dark throughout your entire YouTube experience. This is only the beginning — you can look forward to more powerful new features coming soon!
If you want to try out YouTube’s latest look, you can opt-in to preview the new design at youtube.com/new. You can return to the current design by selecting “Restore classic YouTube” from the Account Menu. And don’t forget to send us feedback from the Account Menu.
We’re still working on the new site, so we hope you’ll try it out now and let us know what you think!
Brian Marquardt, Product Manager, recently watched “Pen-Pineapple-Apple-Pen/PIKO-TARO.”
Implantable technologies may drive the next billion dollar tech industry. A handful of startups want to get in on the ground floor, before tech giants take over. But they have a tough road ahead.
The post A look inside the budding battle between cyborg supply startups appeared first on Digital Trends.
Italy’s Adriano Design conceived Fuoripista, a futuristic home exercise bicycle with an integrated tablet stand as a work of art. The piece is on display during the SaloneSatellite 20th-anniversary celebration.
The post The Fuoripista exercise bike may be more fun to look at than to ride appeared first on Digital Trends.
Ever wanted to experience what it is like to be a master pianist tickling the ivories? A new video gives a sense of what that might feel like, courtesy of wearable eye-tracking glasses.
The post Eye-tracking glasses reveal what master pianists look at while they play appeared first on Digital Trends.
An air of overwhelming luxury, prestige, and exclusivity is almost constantly present at the massive watch industry show in Basel, Switzerland. The message from many brands is to look, but not to touch. If smart technology is going to be more widely adopted, this needs to change.
The post Look, but don’t touch? The watch industry’s old guard needs to smarten up, and soon appeared first on Digital Trends.
The biometric wearable of the future could provide real-time feedback to either push the wearer to set a new personal best or hold back to prevent injury, providing a level of feedback that you would normally only get with a professional coach.
The post The future of biometric tracking will make step counters look like antiques appeared first on Digital Trends.
Hasselblad has left a difficult few years behind it, and launched a camera that takes its founder’s original vision and brings it right up to date. We visited the company and discovered the passion driving it forward.
The post To find its future, Hasselblad had to look back to its past appeared first on Digital Trends.
Fuel3D, a 3D scanning company, has developed an impressive new smart technology for retail optical locations that makes finding a pair of spectacles that fit perfectly as simple as glancing in the mirror.
The post Want to find glasses that fit perfectly? Look into this 3D-scanning smart mirror appeared first on Digital Trends.
Panasonic held it's Photokina 2016 press conference today and finally spilled the beans on the 4K GH5, the successor to its popular GH4. The big news was 10-bit 4K capture at up to 60 fps, and even up to 6K — but only for short photo bursts. We also…
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Apple will make special, limited edition straps for the Apple Watch in designs inspired by the national flags of different countries competing in the upcoming Olympic Games. They’re just $ 50 each, but you’re going to need to be at the Games to grab one.
The post Limited edition, Olympic Apple Watch bands look awesome, but will prove hard to get appeared first on Digital Trends.
To ensure a constant workforce of big thinking, impossible task seeking employees, DARPA gives every new hire a job expiration date, usually in four years. After the best-used-by-date, it’s time to seek other work.
The post If you’re not ready to ‘invent the internet,’ don’t look for a job at DARPA appeared first on Digital Trends.
We’re edging closer to the official launch of Lenovo’s smartphone with Google’s Project Tango technology inside, and to get you all caught up, here’s everything we know about it so far.
The post Look out, the first Lenovo Project Tango phone’s likely to be a whopper appeared first on Digital Trends.
At CES 2016, there was a beauty tech summit, with lots of gadgets on display. Many purport to improve skin appearance, while others just want to show you what you look like with makeup on.
The post Tech me beautiful: Gadgets that promise to make your skin look great appeared first on Digital Trends.
U.S. Customs agents just snagged a haul of fake Fitbits making its way into the country from Hong Kong. Since they were packaged identically to real Fitbits, the Fakebits were seized for intellectual property infringement.
The post Look out for counter-Fitbits: US customs seized a shipment fake Fitbits appeared first on Digital Trends.
OnePlus has had a busy 2015, but rumors are already gathering about the OnePlus 3, a phone the company may be working on for future release. Here’s everything we think we know about it so far.
If you love your regular watch, and hate smartwatches, but still secretly want smart functionality on your wrist, then the Chronos could be for you. It’s a tiny disc that attaches to conventional watches, and enhances it with smart superpowers.
The post Want a smartwatch without the stupid look? This clever disc upgrades any watch appeared first on Digital Trends.
The Chromecast is already one of the best media streaming devices, and it’s about to get a lot better. Google will give it a complete makeover and add new features that will likely make it one of the hottest gifts for the holidays.
The post 2nd-generation Chromecast gets a new look and beefed up specs appeared first on Digital Trends.
Acer kindly gave us a brief glimpse of its new Predator 6 gaming smartphone, which isn’t ready for sale yet, but does have a final design. It’s a deca-core device with 4GB of RAM, and will mimic a controller’s haptic feedback system.
The post We take a look at Acer’s massive, 10-core Predator 6 gaming smartphone appeared first on Digital Trends.
We know another Nexus smartphone is coming soon, but built by whom? Both Huawei and LG are rumored to be making Google's reference device for Android M, and we now have pretty solid evidence for LG. A picture of the device from an Indonesian G+ use…
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We take a quick look at the recently released Android M developer preview. Highlights are a new app drawer, improved permissions management, and tweaked volume controls.
The post Android M Hands-On: A first look at the biggest new features appeared first on Digital Trends.
Do you remember life before the Old Spice Man? Or the epic split that launched a thousand splits? Since launching our skippable TrueView video ads five years ago, we’ve had countless iconic moments from brands on YouTube. That’s because with our introduction of ads you can skip, brands have amped up their game and created videos that feel less like ads and more like content you want to watch. In fact, last year four of the top 10 trending videos of the year were created by brands.
To celebrate our fifth anniversary of our skippable TrueView ads, we’re bringing you back to 2010, with a look at the top five trending ads on YouTube from five years ago. Do you remember them all?
1) DC Shoes: “Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France
DC Shoes took us behind the wheel with Ken Block on a track with banks as steep as 51 degrees—more than double the incline of most racecar tracks!
2) Old Spice: The Man Your Man Could Smell Like
In 2010, Old Spice took the web by storm with their ‘The Man Your Man Could Smell Like’ campaign. Even funnier were the resulting real-time conversations that ensued with celebrities like Alyssa Milano.
3) Red Bull: Danny MacAskill – Way Back Home
Two years before Felix Baumgartner jumped from the stratosphere, Red Bull was still leading the charge on creating breathtaking HD ads.
4) Old Spice: Questions
The “Old Spice Man” became so popular that two of his videos were among the five most popular of the year – totalling nearly 75M views of both ads combined.
5) Tippex: NSFW. A hunter shoots a bear.
We’d be remiss not to give a shout-out to Tippex, who made white-out, of all products, a YouTube hit with their incredibly clever play on “choose your own adventure, YouTube style” in this ad.
But 2010 was just a starting point for great videos from brands. We’ve seen more creativity from brands on YouTube over the past five years, and as a result we’re watching more. In fact, the top 100 brands are now generating 42 percent more views per month on YouTube, according to Pixability.1 And we’re seeing great growth in new advertisers adopting video ads on YouTube–the number of advertisers using TrueView grew 45 percent in 20142 and all of the top 100 global brands have run TrueView video ads over the past year.3
To check out some of the most memorable ads on YouTube, take a look at our Iconic Ad Moments on YouTube playlist.
We look forward to see what brands will come up with this year!
David Kagan, Product Marketing Manager, recently watched “Volvo LifePaint.”
1. Pixability Top 100 Brands report, March 2015; compares data from Feb 2014 to Feb 2015. Top 100 brands defined by Interbrand Top 100 Global Brands list.
2. YouTube global data, 2014. Top 100 brands defined by Interbrand Top 100 Global Brands list.
3. YouTube global data, 2013 vs. 2014