From Beyonce’s livestream at Coachella to landmark videos like “Despacito,” “New Rules” and “This Is America,” more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.
But YouTube was made for video, not just music. On Tuesday, May 22, we’ll be changing that by introducing YouTube Music, a new music streaming service made for music with the magic of YouTube: making the world of music easier to explore and more personalized than ever. The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here. YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.
So what is YouTube Music exactly?
A new music streaming service from YouTube
Find more of the music you’re looking for
Effortlessly discover new music
While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for $ 9.99 a month. If you are a subscriber to Google Play Music, good news, you get a YouTube Music Premium membership as part of your subscription each month. And if you use Google Play Music, nothing will change — you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
To extend the features of YouTube Music Premium beyond the music app, we’re soon introducing YouTube Premium, the new name for our YouTube Red subscription service. YouTube Premium includes ad-free, background and offline across all of YouTube, as well as access to all YouTube Originals including Cobra Kai, Step Up: High Water and Youth & Consequences. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But because it includes our brand new YouTube Music service, the price will be $ 11.99 for all new members. If you’re already a YouTube Red (soon to be YouTube Premium) member, don’t worry you’ll still enjoy your current price.
Starting Tuesday, we’re rolling out the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. It will expand more broadly in the coming weeks. We’ll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. If you want to know when the new YouTube Music is available in your country, head to music.youtube.com/coming-soon and let us know you’re interested.
Elias Roman, Product Manager – YouTube Music, recently listened to In Due Time by Outkast
*South Korea will only offer the YouTube Premium membership, not YouTube Music Premium.
Rumors have been swirling around about a new YouTube Music streaming service for quite some time, and we’ve been hearing that Google would officially announce the service in March, probably at SXSW. Now it turns out that might not have been completely accurate. YouTube’s head of music, Lyor Cohen, will definitely still be speaking at […]
Come comment on this article: Google won’t be announcing new YouTube Music service in March
Do you remember the BRITs, where Ed Sheeran famously brought Stormzy out to perform, Adele showed us that she doesn’t like being rushed, and Ginger Spice unveiled her iconic Union Jack dress? It’s almost time for the action to begin again as the excitement of The BRIT Awards 2018 is almost upon us. What memorable pop culture moments will this year bring?
We’re letting you in on all the fun as we’re streaming the BRITs right here live for the fifth year running. Just tune in at YouTube.com/BRITS on whatever screen you find yourself closest to: mobile, tablet or TV, on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. (If you’re in the U.K., you can catch up on performances after the show).
YouTube star and music sensation, Conor Maynard is hosting the livestream alongside none other than BBC Radio 1Xtra’s Yasmin Evans. The pair will share all sorts of behind-the-scenes gossip from the show live, so you won’t want to miss it on the night.
This year, nominated stars like Dua Lipa, Stormzy and Ed Sheeran – who got their start on YouTube – are set to grace the main stage, so you’ll want to keep your eyes peeled for brilliant renditions of their hits. And as British hitmakers are not just popular at home, their BRIT performances will be beamed on YouTube to their massive followings abroad. …
Comedian Jack Whitehall will bring his hilarious antics to the party as host of the BRITs, too, so there’ll be plenty of laughs to go with the great music.
Livestream host Conor Maynard said: “I’m super excited to be hosting The BRITs coverage on YouTube. My career started on YouTube, so it feels great to be doing something on YouTube and the BRITs. Can’t wait to have an awesome night!”
Geoff Taylor, Chief Executive of The BPI & BRIT Awards said: “We are delighted to be streaming The BRITs live to fans all around the world with our partner YouTube, for a fifth successive year. We are thrilled to have such popular and talented hosts.”
After the show, you’ll find performances from the artists on a YouTube playlist for you to relive and rewatch, plus further catch-up content on the BRITs channel. So, tune in at YouTube.com/BRITS on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT for unforgettable performances and must-see shenanigans.
— The YouTube Music Team
Last week we ran a poll about which music streaming services all of you are regularly using. I don’t think anyone will be too surprised about the winner, but I think there were some surprises in the results. Google Play Music was the clear favorite, snagging nearly 40% of all of the votes cast in […]
Come comment on this article: [Poll] And your favorite music streaming service is…
If you’ve been itching to test out Tidal’s music streaming service to potentially replace Spotify or Google Play Music, you’re going to have a chance this Christmas. Starting on the 25th, Tidal will be giving everyone access to their streaming catalog for 12 days, no credit card required. All you’ll need to do is sign […]
Come comment on this article: Check out Tidal’s music streaming completely free for 12 days after Christmas
Google and Samsung have been adding tons of virtual music experiences, both live and pre-recorded, to their respective line-ups this year. So where does that leave Sony? You'd think a corporation that straddles both industries would be the most likel…
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I know what you are thinking; the world needs yet another music streaming service. For so long we’ve been limited to choosing between Spotify, Tidal, Google Play Music All Access, Apple Music, Pandora, YouTube Red, and the other ones we don’t have space to mention. As you can see, Google already has two music streaming […]
Come comment on this article: YouTube Remix is set to be Google’s third music streaming service, launching early 2018
Do Androids Dream Of Electronic Beats? Al Horner, FACT After months of teases, trailers and short films, Blade Runner 2049 is now in theaters. FACT takes a look at the original film's impact on music, including comments from electronic music lege…
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We’ve still got about a week to go before Google’s October 4th event, which means there’s plenty of time to squeeze in a few more rumors. You didn’t think things would get quiet before launch, did you? Today’s excessive leak reveals some information about the audio features on the Pixel 2 XL, which hopefully makes […]
Come comment on this article: Google’s Pixel 2 XL will sport stereo speakers and always-on music recognition
Taylor Swift returned from her self-imposed social media exile with a single that's already breaking records. Her music video for 'Look What You Made Me Do' raked in over 31 million views on YouTube in its first 24 hours, surpassing Adele's previous…
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You might recall the Electric Jukebox, a wand-style microphone and streaming stick that let you sing along to a Spotify-style music catalog at home. The company is still around — in fact, according to Music Ally, its first device sold out five…
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If you have never been a subscriber to Google’s Play Music or YouTube Red services, Google is hoping to lure you into giving them a try with a slightly better trial period than normal. Usually new subscribers can get 2 months of either service for free before the monthly charges kick in. However, the Google Play […]
Come comment on this article: Google offering Play Music and YouTube Red 4 month trials to some users
Last year, Roli launched an affordable, modular music creation system called Blocks. At launch, the company sold a square Lightpad block (intended for tapping out melodies and drum beats) and two smaller blocks that let you adjust a variety of settin…
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Apple had indicated that its first video series for Apple Music would arrive in April, but we're almost into May and Carpool Karaoke is nowhere to be found. According to Reuters, a March premiere party was postponed 'days' before it was going to take…
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There’s no shortage of music apps for your smartphone, but TSC Music actually promises something a bit different. How? By detecting the worst key frequency of your hearing and stimulating it.
The post Turn down for what! This innovative music app could actually improve your hearing appeared first on Digital Trends.
Last year was a bright one for music—after several tough years of declining revenues, the industry started growing again, spurred in large part by the growth of music streaming subscriptions. This year, the industry has even more reasons to be optimistic. Even as music subscriptions have been growing faster than any other subscription type, advertising is another powerful driver of revenue. In fact, in the last 12 months, YouTube has paid out over $ 1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other.
And this is just the beginning. As more advertising dollars shift from TV, radio and print to online services, the music industry will generate even more revenue from ads. In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales. To achieve this, there is a lot of work that must be done by YouTube and the industry as a whole, but we are excited to see the momentum.
At a time when there’s never been more competition for attention, fans can’t get enough good music. It is clear that this creative industry has two strong engines of growth — subscriptions and advertising — and we are honored to be a part of it.
Robert Kyncl, Chief Business Officer, recently watched “The Hamilton Mixtape Performance Live Stream.”
This past week GOOD, a “global media brand and social impact company” announced a series of live and livestreamed music events called GOODFest intended to celebrate all things positive in the world and raise funds for some different causes. Google is joining forces with GOOD to sponsor the event via their Pixel smartphone devices. The GOODFest events […]
Come comment on this article: Google hosting multi-site, multi-cause GOODFest music event
Google Play Music has been rocking the same interface for a while now, so it only makes sense that it would get an update to catch up to some of Google’s other products. That interface change has finally hit, polishing up Google’s music streaming app. It’s not a complete overhaul, as most of the changes […]
Come comment on this article: Google Play Music gets interface tweaks and contextual intelligence
Today is a big day for music in Germany. YouTube has reached a landmark agreement with the Germany-based music rights organization, GEMA, meaning that starting today, more music will be available on YouTube in Germany. This is a win for music artists around the world, enabling them to reach new and existing fans in Germany, while also earning money from the advertising on their videos. And for YouTube users in Germany, who will no longer see a blocking message on music content that contains GEMA repertoire, for the first time in seven years.
This agreement reflects a long-held commitment that composers, songwriters, and publishers should be paid fairly, while ensuring fans can enjoy their favorite songs and discover new music on YouTube. That commitment has helped YouTube evolve into an important source of promotion and revenue for musicians. As such, we continue to invest in our rights management system, Content ID, to protect rights owners while continuing to innovate and create new and exciting YouTube features such as VR and 360, that can heighten the music experience on YouTube even more.
From AnnenMayKantereit to Rolf Zuckowski, we heartily welcome German artists and songwriters from A-to-Z to YouTube. And to our YouTube community, enjoy the music!
Christophe Muller, YouTube’s Head of International Music Partnerships, recently watched “Best Friends Challenge with Justin Timberlake.”
Based on a string of rumors that began circulating in January of this year, it was only a matter of time before Amazon rolled out its fully fledged music service. And today is that day. Enter Amazon Music Unlimited, a standalone offering set to rival…
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YouTube is where music lovers dig deep for music videos, live performances, and new songs that move them. YouTube Red makes music on YouTube even better, letting you play songs ad free, in the background, offline, and more.
Now with YouTube Red and Google Home, you can fill your home with more songs, more versions, and more dance parties. Google Home, a voice-activated speaker powered by the Google Assistant, is available for pre-order today. And it comes with a free 6-month YouTube Red membership, making it the best way to listen to music from YouTube at home.
Access a nearly endless catalog of music from YouTube just by using your voice. All you have to do is speak the name of a song, artist, or genre you want to hear and Google Home will play it. Want to get the party started? Just say “Ok Google, play a song by The Weeknd.” On top of that, playing any song starts a never-ending mix that taps into exactly what you’re in the mood for. Need something to listen to while you’re cooking dinner? Just say “Ok Google, play some chill music.”
In addition to being able to access all of YouTube’s music on Google Home, with YouTube Red you’ll be able to enjoy ad-free videos and more, almost anywhere you’re signed in to YouTube. You’ll also get access to all-new original movies and series from top creators made specifically for YouTube Red members.
Pre-order your Google Home with 6 free months of YouTube Red today. This offer’s only available for a limited time (for new members only), and we’d hate for you to miss out.
These days, there are numerous ways to enjoy wireless streaming at home, but few options can compete with the rock-solid reliability afforded by Google’s Chromecast Audio. Simple and affordable, the Chromecast Audio is currently $ 10 off.
The post Take your music wireless and save $ 10 with Google’s Chromecast Audio appeared first on Digital Trends.
Bang and Olufsen typically unveils new audio gear at IFA and this year is no exception. Following last year's $ 1,000 BeoPlay A6, the company has two new speakers that project sound 360 degrees. The new devices are called BeoSound 1 and BeoSound 2, bo…
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CNBC is reporting that Amazon plans to launch a free-standing streaming music service, according to sources within the company. The as-of-yet unnamed service will reportedly launch in the late summer or fall, after the company finalizes its licensing…
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Streaming music services are already one of the best options for students looking for a lot of music for not much money, but Apple Music just became a more attractive option, offering students half off the normal monthly fee.
The post Apple Music just became the best option for students looking for cheap music appeared first on Digital Trends.
T-Mobile is expanding their Music Freedom and Binge On products with new services and in the process, T-Mobile’s CEO John Legere has some pointed words for the competition. Music Freedom and Binge On are T-Mobile’s solutions for streaming music and video, respectively, that does not count against a user’s data limits. With the addition of new content providers today, T-Mobile now has over 100 services that are streaming across their wireless network without counting against user’s data.
Even though T-Mobile may not be counting music and video streaming over these services against user plans, they still track the traffic. According to T-Mobile and Legere, customers have streamed 90 billion songs, over 190 million hours of video, and a combined 350 petabytes of high-speed data thanks to Music Freedom and Binge On.
On the Music Freedom service, T-Mobile is adding Amazon Music, Chilltrax, ESPN Radio, OHIO.FM, PreDanz and Uforia to the list of eligible services. This brings the total number of services over 40 and according to T-Mobile, covers 96% of all music streamed over the network. Binge On gets several new additions including Dailymotion, EPIS, OVGuide, OWNZONES, Viki, YipTV, 120 Sports, Nickelodeon, Spike TV and TV Land, bringing the total number of video services to over 60 covering more than 70% of video traffic on the T-Mobile network.
Legere, in a video released in conjunction with this announcement, also addressed competitors like Verizon and AT&T. In particular, he spoke about data that gets carried over from month to month if unused. Legere points out that T-Mobile gives users a year to make use of that data while the competition only provides one or two months before recovering the available data from customer accounts. Legere also addresses some of the controversy regarding video stream quality and claims in his comments that users are wasting bandwidth on high definition data on small screens, a claim he thinks is supported by news about Netflix downgrading video streams to only 360p.
Check out Legere’s comments in the video below and then hit the source link if you want additional details about these Uncarrier changes.
Come comment on this article: T-Mobile announces expansion of Music Freedom and Binge On
A new hearing aid from Starkey Hearing Technologies is able to connect to the user’s smartphone through Bluetooth, after which users can stream music to their hearing aids and fine tune things like hearing aid volume.
The post These smart hearing aids restore the beauty of music to those with hearing loss appeared first on Digital Trends.
Jarvis Cocker crashing Michael Jackson’s performance. Madonna’s badly behaved cape. Sam Smith silencing a whole arena with his incredible voice. The BRIT Awards with MasterCard has given us some of the most memorable moments in music history. For the third year, you can watch this must-view music moment streamed live on the BRITs channel if you’re based outside of Great Britain. Just tune in at youtube.com/Brits on whatever screen you find yourself closest to: mobile, tablet or TV.
Some of your favorite YouTube stars will be there live to bring you yet more action. YouTube stars Dan & Phil will present the official BRITs YouTube live stream featuring backstage action and yet more fun and games. Kingsley will be on the red carpet, rubbing shoulders with the biggest stars as they arrive to create more content for the BRITs YouTube channel.
And what stars! This year, international artists like Rihanna will join breakthrough British artists like James Bay for an unforgettable night of live performances. Not one, but TWO holders of YouTube’s prestigious “billion views” club will also perform: Adele and Justin Bieber. That’s alongside live performances from Coldplay, Jess Glynne, Little Mix and The Weeknd. After the live broadcast, individual artists will upload their performances to their own YouTube channels for you to relive again and again, plus there will be catch-up content on the BRITs channel itself.
So, tune in on February 24 at 3 p.m. ET to the official BRITs channel, kick back and as they say in good ol’ Great Britain, prepare yourselves for a right royal knees-up.
Christophe Muller, Head of International Music Partnerships at YouTube and Google Play Music, just watched “Sam Smith – Lay Me Down (Live at The BRIT Awards 2015).”
Chocolates goes bad and flowers die, but the love of music lasts forever. Grab a Google Play Music All Access subscription, along with YouTube Red, for 50 percent off right now for that someone special in your life.
The post Give the gift of music this Valentine’s Day, Google Play Music now 50 percent off appeared first on Digital Trends.
Like music? Like fire? Then you’ll definitely want to build a Rubens’ Tube, which turns a line of flames into an on-demand music visualizer using just basic principles of sound.
The post Weekend Workshop: Build a fire-spewing Rubens’ Tube music visualizer for under $ 150 appeared first on Digital Trends.
We scoured the halls of CES this year for the coolest accessories we could find. This list’s the result: a charger that runs on salt and water, a dongle that improves your music, and more.
The post These 9 gadgets will improve your music, translate speech, and more appeared first on Digital Trends.
More than a year ago, Google acquired Songza to bolster its music streaming efforts with personalization. But Songza continued to operate the same despite being owned by Google; however, today the music streaming service announced its fate. It will be folded into Google Play Music early next year.
Come comment on this article: Songza folds into Google Play Music in early 2016
If you're a music-loving MetroPCS customers, you'll want to know about this. The prepaid provider has just launched a new streaming product called "Music Unlimited" that gives you a way to access your subscriptions without going over your data cap….
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Usher discovers Bieber. Psy breaks a billion. Macklemore goes from the garage to the Grammys. Pentatonix top the charts. Over the past ten years, music on YouTube has been magic. We’ve seen established artists reach new heights and new artists explode on the scene. We’ve seen our fans shake, get happy and let it go. And together, they’ve made YouTube the absolute best place in the world to discover new music.
Today, any artist can upload a video to YouTube and get discovered by over 1 billion people around the globe. That global exposure has allowed YouTube and Google to pay out over $ 3 billion to the record industry to date. But it’s also provided an incredible source of promotion for artists, helping fuel ticket sales, move merchandise, and boost album and song downloads. Just this month, Adele’s “Hello” became the fastest rising video of the year on YouTube, while also breaking the record for first week download sales.
But we want to do even more to support artists and all the fans who turn to YouTube to discover music, so we’re making the experience even better with a brand new YouTube Music app. With YouTube Music, you’ll get a completely new type of experience, designed to make discovering music on YouTube easier than ever.
No matter where you start in the app, the music will never stop. Every song you play or artist you choose will take you on an endless journey through YouTube’s music catalog. A simple tap and you’re on your way, enjoying your favorite music and discovering new artists effortlessly. The home tab will recommend tracks just for you and create personalized stations based on your tastes.
The app also gives you complete access to one of the richest music catalogs on earth. You’ll be able to quickly find music videos, tracks, artists and albums, but you’ll also see all the remixes, covers, lyric videos and concert footage that YouTube has to offer.
And you can also amplify your experience with a YouTube Red membership. With YouTube Red, you’ll get to experience all that the Music app has to offer without ads. You’ll also have the ability to listen to music offline and seamlessly switch between video or audio-only (so you can decide whether you actually watch Silentó whip and nae nae). And also be able to hear any video play, even when you’re in another app or have your screen turned off.
You can download YouTube Music starting today in the U.S. on the Google Play store or the App Store and as a special treat, get the amplified experience for free for 14 days. We can’t wait for you to download YouTube Music and see where the music takes you!
T. Jay Fowler, Director, Product Management, recently watched “Low – Try to Sleep”
Users who are interested in the Android version of the Apple Music app may only have to wait a few more weeks for its release out of its current beta stage. They can also get a glimpse at what the app will look like now.
The post Apple Music for Android is coming soon, preview screenshots available now appeared first on Digital Trends.
Free music isn’t exactly difficult to find on the Web, but finding music that is both free and legal to download is something else. Check out our handpicked selection of the best free and legal sites for downloading music, no matter the genre or style.
The post Breaking the law not your thing? Here are 11 sites for free, legal music downloads appeared first on Digital Trends.
It can be challenging to keep track of everything that happens in the tech world. That’s why, we have compiled a list of the top 10 tech stories from this week — just for you.
The post Stories you missed this week: An Apple Music festival, bizarre bike pedals, and more appeared first on Digital Trends.
Apple today unveiled Apple Music, a single, intuitive app that combines the best ways to enjoy music — all in one place. Apple Music is a streaming music service, a worldwide live radio station broadcasting 24 hours a day, and a new way for music fans to connect with their favorite artists. Apple Music combines the largest and most diverse collection of music with the expertise of world-class experts who have programmed playlists for your iPhone, iPad, iPod touch, Mac, PC, Apple TV, and Android phones. Apple Music will be available starting June 30 in over 100 countries. “We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio, and an exciting way for fans to connect with artists.”
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Here it is, folks. Today we’re dropping a collection of exclusive, new music videos from some of the biggest and emerging artists on YouTube for the 2015 YouTube Music Awards Show, presented by Kia. Produced by VICE and made by some of the most original music video directors alive, this new kind of awards show puts you in the front row and all the performances at your fingertips — right now. To get even more into the show, host Tyler Oakley will take you through the highlights, and you can join the conversation online with #YTMA.
Action Bronson feat. Chance the Rapper – “Baby Blue” [Official Music Video – YTMAs]
Joined by Chance the Rapper, Action Bronson puts his twist on the cult classic “Coming to America” as he travels through NYC to find his queen. The video was directed by Lil Chris, and the single was produced by Mark Ronson off the anticipated album Mr. Wonderful, set for release on VICE/Atlantic March 24.
Cahoots – “No Money” (feat. Roomie) [Official Music Video – YTMAs]
Cahoots, the YouTube supergroup comprised of Spain’s Curricé and England’s Matt DeFreitas and Tom Joseph Law, has come together with director De La Muerte for an over-the-top, crazy collaboration of talent on a cinematic “stage.”
Charli XCX “Famous” [Official Music Video – YTMAs]
Charli XCX and director Eric Wareheim invite you to a heightened dreamy reality where people are living in their online personas, and everything is beautiful and filtered. But when we are suddenly disconnected and returned to reality, it’s a total nightmare.
Ed Sheeran & Rudimental “Bloodstream” [Official Music Video – YTMAs]
Ed Sheeran. Rudimental. Need we say more? In this new video directed by Emil Nava, the combo has a surprise for fans that can be summed up in two words: Ray. Liotta.
FKA twigs “Glass & Patron” [Official Music Video – YTMAs]
In a moody forest in the back of a van, FKA twigs births into the world eight dancers whose subsequent stunning performance is set to twigs’ brand-new song “Glass & Patron.” If you’re one of the many people who have watched and loved the past music videos twigs directed herself, then you’re in for a treat.
Kygo “Stole the Show” [Official Music Video – YTMAs]
Ever had a house party DJ’d by Kygo where a couple from space steal the show with their out of the world dance moves? If no, then you need to watch this video, directed by Saman Kesh. If yes, then get ready for the surprise ending.
Lindsey Stirling “Take Flight” [Official Music Video – YTMAs]
Two-time YouTube Music Award winner and performer Lindsey Stirling moves through an Escher-like universe on an adventure to find life in the mountains that hover above her city, directed by Joe Sill.
Martin Garrix feat. Usher “Don’t Look Down” [Official Music Video – YTMAs]
Dutch DJ Martin Garrix is becoming one of the most important names in electronic dance music on YouTube, and when he teams up with Usher, big things happen. To bring this song to life, director Petros depicts the timeless story of the pool party towel boy and towel girl trying to find love.
MAX “Gibberish” (feat. Hoodie Allen) [Official Music Video – YTMAs]
The world has watched MAX go from creating great covers on YouTube to releasing his own albums in just a few years. And now with director Greg Jardin and a little help from Hoodie Allen, MAX is moving on while the rest of the world around him is moving in reverse.
Megan Nicole “Escape” [Official Music Video – YTMAs]
On the heels of her recent single “Fun” — which has been viewed more than 18 million times in the last two months alone — Megan Nicole has created a beautiful, scenic music video. Directed by the Young Astronauts.
Migos “One Time” [Official Music Video – YTMAs]
What if you had a party so amazing that you wake up to learn the night before was frozen in time. Migos and director Ninan Doff are here to take you through this unique world of time tunnels, as the trio continues their rise to rap greatness.
Nicky Jam y Enrique Iglesias “El Perdón” [Official Music Video – YTMAs]
Even when you lose a loved one, their memory still stays with you, and Nicky Jam and Enrique Iglesias invite you on a memory lane trip through Medellin, Colombia. Directed by Creative Uprising, this collaboration brings together two of the biggest names in Latin music and has all the makings of a smash hit.
Shamir “Call It Off” [Official Music Video – YTMAs]
Shamir has been blowing up on YouTube on the regular and has now teamed up with Philip Hodges and Henson Studios to tell a tale about making people’s days just a little bit better … by becoming puppets.
And that’s our show! Thank you to all the artists who made the 2015 YouTube Music Awards Show possible, and VICE for producing the show. And above all, thanks to all of you who make YouTube the ultimate home for music. Join the conversation online with #YTMA.
Eshan Ponnadurai, Music Brand Marketing, recently watched “Announcing the YouTube Music Awards 2015 Show.”