GoPro still isn't in the best of health, and that's leading it to make some tough decisions about its future. The action camera maker has confirmed that it's cutting nearly 300 jobs (from 1,254 to "fewer than 1,000"), and is exiting the drone market…
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Google's October 4th event might include more for Chrome OS fans than the rumored Pixelbook. David Cannon and 9to5Google have spotted multiple app references to Google Assistant coming to Chromebooks. Google's Home app notes that some Assistant app…
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As per a new report from Strategy Analytics, Android now represents 87.5 percent of global smartphone market share in the third quarter of 2016, crushing Apple’s iOS in the race to become the primary power in the mobile space.
The post Android is now used in nearly 9 out of every 10 smartphones in the world appeared first on Digital Trends.
Last night’s debate marked the largest political live stream of all time and was one of the biggest live streams in YouTube history. This record-breaking political stream garnered nearly 2 million live concurrent viewers and 3 million live watch hours across the six news organizations that streamed the debate on YouTube.
To put these numbers into context, we took a look at 2012 debate viewership on YouTube. Compared to 2012, last night’s debate had 14x larger live viewership, 5x higher watch time, and 4x more peak concurrent viewers. And views on all debate-related videos exceeded 88 million.
Of course YouTube is a global community and people in the U.S. weren’t the only ones watching. Here are the top five countries, in descending order, outside of the U.S. that tuned in live:
Up next we’ll see you live from the vice presidential debate on Tuesday, October 4.
Kurt Wilms, Product Lead, Live Streaming at YouTube, recently watched “Fastest Skateboarder Ever!“
A couple of weeks ago we announced our ninth annual AdBiltz program,1 where fans come each year to watch, share and vote for their favorite Big Game ads. As we approach the Big Game, we wanted to give you an idea of how much we’ve all been watching and enjoying the Big Game ads, some of the amazing trends we’re seeing, and we wanted to highlight the Top 10 Trending Big Game Ads and teasers so far.
More small screens watching Big Game ads
Big Game ads and teasers have been watched more than 140M2 times so far this year, with more than half of all views coming from mobile devices. In fact people have watched nearly 200 years worth of Big Game ads3 and teasers so far on YouTube, and while the Big Game is only half a century old, so far we’ve seen over a century’s worth of Big Game ads watched on mobile alone.
Live long and prosper
Close to 40 Big Game ads, and over 130 teasers and ads combined, have been posted to YouTube so far, representing nearly all of the brands who will be airing spots during the Big Game. And for good reason: brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.4
This year, Pokémon released their first ever Big Game ad a full two weeks before the game, and it has already amassed more than 12M views. And currently the fastest rising Big Game ad is from Hyundai. It has surpassed 15M views in the past three days to become the most watched ad or teaser so far this year.
“We use YouTube to jump-start the conversation around our commercials,” said Dean Evans, Chief Marketing Officer, Hyundai Motor America. “People need to see them, like them and want to talk about them. And that’s what YouTube allows us to do.”
It’s never too late for a first
In our many years of YouTube AdBlitz, we’re still able to see something we haven’t seen before. Every year, voting for your favorite ad begins immediately following the game, and we often see brands encouraging their fans to vote through ads and social media. This year, for the first time, a brand has incorporated a shout out in an exclusive teaser ad created just for AdBlitz. Well played, Shock Top!
And now, here are the top trending Big Game ads and teasers, so far:
Top trending Big Game ads and teasers on YouTube (by views) – through Feb. 3
Also don’t forget to check out our exclusive YouTube AdBlitz creator’s series, hosted by Jake and Amir with friends (MyLifeAsEva, Ten Second Songs, ScottDW, etc), as they teach fans at home how to become legends off the field for that special Sunday Big Game party through relevant tips spanning music, food, fashion, dance, and many others.
Of course, this is just the beginning – as people turn to YouTube for Big Game content before, during and after the game, there will be lot more to come.
Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched “DANCE BATTLE: DENVER vs CAROLINA! #YouTubeAdBlitz (4K).”
1 Full disclosure: Okay, so we announced it as our 8th year – for the second year in a row. We’re not afraid of aging, it’s just that we have so much fun with this program each year, we lost count!
2 YouTube Data Jan. 1 – Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
3 YouTube Data Jan. 1 – Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
4 Pixability Industry Study. Super Bowl 2015 YouTube Ads.
In a surprise move, the Republican-controlled Congress has promised to give NASA roughly $ 19.3 billion dollars next year as part of its 2016 omnibus spending bill. That's nearly a billion dollars beyond the $ 18.5 billion that the Obama administration…
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It's possible to stabilize your phone videos through Hyperlapse, and dedicated video editors can smooth out other shaky clips with enough time and effort. But what if you want a simple way to eliminate jitters no matter which camera you're using? S…
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