Posts Tagged: organizations

Twitter will soon let organizations verify related accounts

Less than two days after Twitter’s first attempt to charge for account verification ended in disaster, Elon Musk announced the company is working on a new way to authenticate users. On Sunday afternoon, he tweeted the social media website would soon begin rolling out a feature that will allow organizations to identify accounts that are “actually” associated with them.

Musk didn’t say as much, but the feature is almost certainly a partial response to the problems the platform encountered this past week. After the company began rolling out its new $ 8 per month Twitter Blue subscription on Wednesday, the website was quickly overrun by trolls who used the service to impersonate celebrities and brands. In particular, the situation was a nightmare for businesses and advertisers. As one example, pharmaceutical company Eli Lilly’s stock fell by 4.37 percent on Friday after a fake “verified” account said the company was making insulin free. The prank erased about 15 billion from Eli Lilly’s market cap and forced an apology from it.

The announcement would seem to indicate Musk is coming to terms with the fact that a social media platform can’t exist without content moderation. When a user asked him if anyone would be able to use the upcoming feature, Musk responded: “Ultimately, I think there is no choice but for Twitter to be the final arbiter, but I’m open to suggestions.”

That’s something he probably wouldn’t have said before taking over Twitter. Prior to closing the deal, Musk cast himself as a free speech “absolutist.” During his recent TED Talk appearance, he said he was in favor of very little content moderation. “If in doubt, let the speech… let it exist. If it’s a gray area, I would say let the tweet exist,” he said at the time. The problem with that approach is that it has led to an advertiser exodus and a significant drop in revenue for the company. That’s not something Twitter can sustain with its current debt load.

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics

GNI YouTube innovation funding: supporting 87 news organizations in 23 countries to build video capabilities and innovate with new formats

In July, as part of the Google News Initiative (GNI), we announced innovation funding to help newsrooms and publishers strengthen their online video capabilities and experiment with new formats for video journalism. Hundreds of organizations submitted proposals through an open application process and today we’re sharing the 87 recipients.

Hailing from 23 countries around the world, they represent a diverse array of broadcasters, traditional and digital publishers, local media, agencies and creators, but all share a commitment to quality journalism and a spirit of innovation.

Many of these projects are focused on expanding newsroom video operations and trying out new ways of reporting news through video  from reaching younger audiences online to exploring live and fact-checking formats. Other projects look at the sustainability of news organizations, including work on new business models and programs to support a healthy news ecosystem. Here’s a sample of some of the projects funded:

  • Advance Local (United States): U.S. publisher Advance Local will build out a new format for local news storytelling, enabling them to connect more deeply with their communities across the country. They will start in Michigan, where MLive Media Group (Mlive.com) will connect directly with its viewers, providing avenues for action on topics of important local interest, giving viewers the information they need to have their voice heard on issues of the day.
  • The Economist (United Kingdom): British publisher The Economist will strengthen its video production facilities and expertise, enabling it to launch a weekly video format that will explore the true story behind trending news topics. Through live streaming and audience engagement tools, viewers will be able to interact with the story along with the producers, their processes and sources. The new format aims to give viewers the tools to spot misinformation, analyze news sources and join the conversation.
  • HugoDécrypte (France): A top French news creator, HugoDécrypte will staff and train a production team to create a studio-based live news show. The show will form an on-screen meeting place for HugoDécrypte’s YouTube community to learn about and debate the key news issues of the day. It will consist of regular segments including news bulletins, fact-checking and interviews with well-known political figures and subject matter experts.
  • La Nación (Argentina): One of Argentina’s leading newspapers, La Nación will enhance their video operations at large. In business since 1870, La Nación has a rich history in print journalism, which they are extending to video. This funding will be used to grow their video team, improve digital video skills and increase output, enabling them to deliver engaging content, including behind the scenes snapshots of their hard-hitting investigative journalism and fresh takes on news of the day through video digests.
  • Narasi TV (Indonesia): Independent Indonesian journalist Najwa Shihab’s media company will mobilize its community across the country’s 34 provinces. It will host workshops to train budding citizen journalists on visual storytelling, news video production and media literacy, encouraging more Indonesians to become credible content creators as well as critical consumers of media. Meanwhile, Narasi TV’s own investigative journalism team will staff up their video team to produce more in-depth reports, particularly in hotly contested parts of the country in the run-up to Indonesia’s general elections.
  • Thairath (Thailand): The digital arm of one of Thailand’s oldest news publishers, Thairath, will create a rights management platform for Thailand’s freelance journalists. This platform will help Thai “stringers” more easily manage their footage rights from media companies. By protecting and promoting the important work of independent Thai journalists, the effort will support both the Thai media ecosystem and global news agencies seeking news about Thailand.

Today’s announcement reinforces our commitment to supporting a strong future for news video. Over the coming months, we’ll be sharing insights gained from the projects and giving newsrooms the opportunity to benefit from the learnings, as we work together to support the development of long-term, sustainable news video businesses.

For more information about YouTube’s work with the news industry, please visit our website. We look forward to seeing how our partners across the globe push the boundaries of video journalism.

Timothy Katz, Director of News Partnerships, YouTube


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