Posts Tagged: reviews
Video reviews will be used in 2022 North and Central American soccer tourneys
Soccer's Video Assistant Referee (VAR) is seemingly here to stay, at least in some parts of the world. CONCACAF (Confederation of North, Central America and Caribbean Association Football) has revealed it will use VAR to help refs in numerous 2022 competitions. You can expect the technology in all remaining CONCACAF qualifiers for the 2022 FIFA World Cup, the men's and women's U20 Championships and the W Championship.
The organization's decision was prompted in part by success with VAR in 2021 competitions like the CONCACAF Champions League, Gold Cup and Nations League Finals. The Confederation said progress on VAR had been "considerably" delayed due to the COVID-19 pandemic, but now has enough VAR-qualified referees and venues to expand the technology's use.
VAR still has its critics despite receiving FIFA's approval for World Cup use in 2018. Enthusiasts are concerned the requests for video reviews can slow down matches, and that the use of centralized review hubs could be used to skew decisions. Soccer already has plenty of drama over tackles and handballs, they argue — VAR just draws out those disputes and takes away from the thrill of the game.
However, the arguments against the system appear to have lost some momentum. VAR helped reverse 17 out of 20 bad calls during the 2018 World Cup, and some backers have contended that video reviews would have overturned other mistakes if they had been used more consistently. Like it or not, tech is more likely to loom in the background of soccer matches than it has before.
Sunday Riley settles with FTC over fraudulent skincare reviews
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Uber’s Southeast Asia merger delayed pending reviews
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Warner Bros. paid YouTubers for positive game reviews
Warner Bros. has settled an FTC complaint accusing the company of paying YouTubers "hundreds to tens of thousands of dollars" to make positive review videos for Middle Earth: Shadow of Mordor. FTC filed the complaint back in 2014, after the studio ra…
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Introducing Awesome Stuff Week: product reviews you’ll love from creators you trust
We know how much time you spend surfing the web for the perfect look or the latest products whether that be Stephen Curry’s newest sneaker, fringe skirts for fall, or the newest hoverboard prototype.
But people aren’t just limiting their research to websites; they’re also watching videos on YouTube. Sixty-four percent of shoppers say that YouTube influences their purchase decisions.1 In fact, we’ve seen more than 40 percent growth year-over-year in viewership of product videos such as sneaker pickups, first impressions, and product reviews.2
To help you discover more of the latest and greatest products, we’re partnering with your favorite YouTube personalities to bring you Awesome Stuff Week: a series of week-long celebrations highlighting popular, trendy, undiscovered-but-cool products on YouTube. During each Awesome Stuff Week, creators such as GiGiGorgeous, iJustine, Jim Chapman, and UnboxTherapy, will share their views and reviews on products ranging from fashion to gadgets to holiday gifts.
We’re also making it easy for you to buy the products you want in the exact moment you want them. Scroll through the comments on any product video and you’re sure to find “where can I get those shoes or that skirt or that self-balancing scooter?” Why shouldn’t every product video be shoppable? Products featured during Awesome Stuff Week will be.
Like those brown Hudson boots from Jim Chapman in the below video? Now you can simply click on a product image on the right-hand side of the video, and be taken to that retailer’s website. It’s as easy as that.
This week – dedicated to fashion – is the first of several Awesome Stuff Weeks that we’ll be rolling out. New videos will appear daily from Monday through Friday, and each will feature a new theme related to fashion such as Must-have-Monday or Hundred-Dollar-Wednesday. In the coming weeks, we’ll introduce an Awesome Stuff Week featuring gadgets as well as holiday gifts to help you check off items on your shopping list.
To discover the latest shoppable videos, subscribe to the Awesome Stuff Week YouTube channel and stay tuned for more!
Vikram Tank, Product Marketing Manager, Art, Copy & Code, recently watched “What Do You Mean / Epic Segway Dance Cover @justinbieber.”
1Source: When the Path to Purchase Becomes the-Path-to-Purpose, June 2014.
https://www.thinkwithgoogle.com/articles/the-path-to-purpose.html
2Source: View count growth, Google Data, April 2015 vs. April 2014, U.S., classification was based on public data such as headlines, tags, etc., and may not account for every type of review video available on YouTube.
https://www.thinkwithgoogle.com/articles/i-want-to-buy-moments.html