Posts Tagged: sneakers

Nike rolls out a subscription service for kids’ sneakers

Whether for streaming, productivity software, health-tracking apps, clothing or deliveries, companies are increasingly adopting a subscription model to keep customers hooked and bring in revenue. The latest to join the fray is Nike, which on Monday u…
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Nike will also sell sneakers on Instagram

Turns out Nike will soon start selling sneakers and other sporting goods not only on Amazon, but also on Instagram. Nike CEO Mark Parker has revealed during the brand's Q4 earnings call that the company will sell goods directly on both platforms, tho…
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They’re real. We slipped on Nike’s HyperAdapt 1.0 self-lacing sneakers

At Nike’s showroom in New York City, we tried on Nike’s highly anticipated self-lacing shoes, Hyperadapt 1.0. Tiffany Beers, senior innovator at Nike, spoke with us about its creation and how the future Hyperadapt sneakers may look.

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Wearables–Digital Trends

No lines, more apps: Foot Locker now allows you to reserve new sneakers from your phone

Following the lead of Nike and Adidas, sportswear retailer Foot Locker has updated its app with a new feature, Launch Locator, which allows people to reserve sneakers before they are released, eliminating the need to wait in line,

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Wearables–Digital Trends

Your next pair of Adidas sneakers could be made by robots

Adidas is bringing some of its manufacturing back to the homeland with an ultra-modern, 15,000 square-foot facility named “Speedfactory” in Ansbach, Germany,

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Cool Tech–Digital Trends

Walk this way: Sneakairs are smart sneakers meant to replace your map

Low cost British airline easyJet unveiled Sneakairs, smart sneakers which relay directions to whomever is wearing them. Connected to a mobile phone via bluetooth, the Sneakairs vibrate in the shoe corresponding to the correct direction to head towards.

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Wearables–Digital Trends

Shoemaking reconsidered: Under Armour reveals 3D-printed sneakers

Under Armor is turning to 3D printing for its next revolution in sneaker technology. The company has been working on 3D-printed running shoes and recently announced plans to release a limited number of training shoes for consumers.

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Wearables–Digital Trends