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Kevin Hart. Rhett and Link. Ellen DeGeneres. Katy Perry. The Slow Mo Guys. Demi Lovato. Ludacris.
These amazing stars all have something in common: They’re starring in new shows premiering exclusively on YouTube. And since these shows are ad-supported, you—and every single one of our billion-plus viewers—can watch for free.
Bringing even more can’t-miss content to audiences globally
For years, we’ve been proud to work with creators like Casey Neistat, Jackie Aina and countless others who have turned their channels into daily destinations. And with these channels packaged within Google Preferred—our offering that allows brands to advertise on some of the most-loved and most-watched content on YouTube—brands have been able to support the videos you love, so you can enjoy for free.
These channels continue to be hugely successful. That’s why, starting in 2016, we made the decision to take YouTube to the next level. We began making premium original content for our subscription service, YouTube Red, releasing 30 series and movies in just over a year. And we kept hearing from brands they wanted to be more involved in these premium series.
Launching new ad-supported shows, exclusively on YouTube
When excited fans, brands, and creators tell us something, we listen. We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube—bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.
Check out the must-see lineup:
We’re excited to partner with top creators and world-class production companies to offer these new shows to audiences globally—on the platform where the world chooses to watch over a billion hours of video every day.1 People turn to YouTube to express themselves, engage with creators, and connect with the thriving communities they’re proud to be a part of.
This vibrant fan and creator community is also why brands turn to YouTube. And we’re excited that Johnson & Johnson Consumer Brands will be our first advertising partner of this new content. In addition to a major investment in our creators through Google Preferred, they’ve signed on as the exclusive sponsor of Best.Cover.Ever., helping to make the talent competition accessible to YouTube viewers.
Robert Kyncl, Chief Business Officer, YouTube, recently watched “Justin Bieber – Despacito Ft. Luis Fonsi & Daddy Yankee.”
1Source: YouTube Internal Data, Global, 2016
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