If you’ve been keeping up, there have been several rumors that Google is getting into the gaming console market, at least indirectly. The Yeti streaming service, for example, was suggested to compete with GeForce Now and PlayStation Now, and recently some new interactions were tipped off for the Chromecast that would most likely be used […]
Come comment on this article: More rumors point to Google entering the video game market
When FIFA greenlit the use of video assistant referees at the 2018 World Cup, there was one overriding question: how long would it take before the technology shaped an important call? Not long at all, apparently. Two days into the group stage, offi…
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With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube.1 Today we’re introducing a new set of opportunities on YouTube to help brands reach these viewers across content and devices.
YouTube audiences on TV screens
We’re amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube. Now, in 2018, viewers are returning to that original, purpose-built device for video viewing – the television set.
At YouTube we’ve brought people back to the big screen by building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices and smart TVs of all stripes. And now TV screens are our fastest growing screen counting over 150 million hours of watch time per day.2
We heard from advertisers that they want in so we have been working to make it easy for you to find your most engaged, valuable audience while they are watching YouTube on a TV set, with the new TV screens device type. In the coming months, we’ll add TV screens – joining computers, mobile phones and tablets – to AdWords and DoubleClick Bid Manager, so advertisers globally can tailor their campaigns for this environment – for example, by using a different creative.
We’ve already seen that people react positively to ads on the TV screen – based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47 percent and 35 percent respectively.3
YouTube audiences on every screen
And for brands who want help reaching cord cutters, we now offer a new segment in AdWords called “light TV viewers.” Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media. This audience is reachable on YouTube across computers, mobile, tablets, and TV screens.
Welcoming YouTube TV to Google Preferred
Last year we launched YouTube TV, a new way to enjoy cable-free live TV. Now a year in, YouTube TV continues to gain momentum – we’ve recently added new networks to our service, expanded availability to over 85 percent of U.S. households in nearly 100 TV markets, and announced partnerships with major sports leagues. For the first time, this upcoming broadcast season advertisers will be able to access full length TV inventory in Google Preferred.
Content from some cable networks in the U.S. will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.
As marketers continue to break the silos and think of holistic media plans, we’re excited to enable the opportunity. Because while TV screen viewing is big and growing fast, video is everywhere and the key is connecting with viewers wherever they watch.
Posted by Debbie Weinstein, Managing Director, YouTube/Video Global Solutions
1Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of television distribution sources and total minutes watched. Reach among persons 18-49. Light TV viewers represent the bottom tercile of total TV watchers based on total minutes viewed. October 2017.
2YouTube Internal Data. Global, accurate as of Jan 2018. Based on seven day average of watch time for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles.
3Google/Ipsos Lab Experiment, U.S., March 2018 (32 ads, 800 U.S. residents, 18-64 y/o)
Facebook is continuing its quest to make its video easier to watch in the living room. The company has released a version of its Video app for Xbox One that gives you an easy way to catch videos in between Sea of Thieves sessions. It'll seem famili…
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Huawei’s P20 Lite is one of the phone’s opting for a questionable display notch, which we saw a ton of at MWC 2018. What’s really interesting about this device, though, is that Huawei has not officially announced it. It’s supposedly already available at some retailers, so this was a really quiet launch, if those retailers aren’t just […]
Come comment on this article: Leaked hands-on video details the Huawei P20 Lite
After a little bit of back and forth, it appears that the White House's meeting with the video game industry is on. At today's press briefing, White House press secretary Sarah Huckabee Sanders confirmed that a meeting will take place this Thursday,…
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Google likes to tweak their YouTube interface, especially on mobile devices. However, their Android TV interface always seems to lag behind, even next to other set-top boxes. With that being said, it looks like Google has pushed a YouTube update on Android TV that further tweaks the latest, non-Material Design aesthetic and brings some features […]
Come comment on this article: Android TV’s YouTube app gets a small redesign, includes video quality control
It’s no secret that Samsung is launching its latest flagship smartphones, the Galaxy S9 and Galaxy S9+, on February 25 at an Unpacked event in Barcelona, the day before MWC2018 begins. Thanks to serial leaker Evan Blass, we even know what both phones look like. But what about the official covers? Well, accessory retailer, Mobile […]
Come comment on this article: New video shows Galaxy S9 and Galaxy S9+ LED View and Hyperknit cases
Amazon has killed off the anime streaming platform it launched merely a year ago, according to Kotaku, and we're not exactly surprised. Anime Strike required an additional $ 5 a month on top of Prime Video membership fees, after all, which might have…
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Didn’t get a new phone for the holidays? Still trying to decide what to go with? Why not check out Kent’s in-depth video review of the Galaxy Note 8 to help you make a decision? You’ll laugh. You’ll cry. You’ll question how you feel about shopping lists. Check it out below. Come comment on this […]
Come comment on this article: Check out our Samsung Galaxy Note 8 video review!
Yep, it’s finally here. Amazon has been holding out their Prime Video service from Android TV for a very long time, but they’re finally bringing the app to Google’s platform. This may or may not have anything to do with Google using YouTube as a bargaining chip within Amazon’s ecosystem. Otherwise, this is a pretty straightforward port, […]
Come comment on this article: Amazon finally stops being stubborn, brings Prime Video to Android TV
When it comes to app stores, most Android users are naturally familiar with the Google Play Store, and to a lesser extent, the newly overhauled Amazon Appstore. If you’ve wanted a bigger choice, there will be a new player on the block in Europe in the form of Chinese electronics giant Huawei, whose AppStore and […]
Come comment on this article: Huawei is bringing its Video Service and AppStore to Europe in Q1 2018
Until robots take over video editing, you'll still have to fiddle with cuts, colors and sound levels. A keyboard is not always the best tool for that, and many control surfaces, like Loupedeck, are strictly targeted at Lightroom users. So what's a vi…
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Killer Mike and El-P, collectively known as Run the Jewels, are no strangers to video games. Previously they appeared in Gears of War 4 as multiplayer characters, and now the duo are lending their talents to FIFA 18. Or, at least, their iconography….
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Taylor Swift returned from her self-imposed social media exile with a single that's already breaking records. Her music video for 'Look What You Made Me Do' raked in over 31 million views on YouTube in its first 24 hours, surpassing Adele's previous…
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The hype machine for the LG V30 is gathering pace as we get closer to its launch at IFA 2017 in Berlin on August 31st, with Evan Blass doing what he does and LG posting details about its latest UX 6.0 interface, the floating bar that replaced the V20’s secondary display, as well as the […]
Come comment on this article: Behind-the-scenes video shows how LG created the V30’s wallpaper
Verizon customers have long been familiar with Motorola smartphones, whether they are Motorola branded or part of the carrier’s DROID line. Outside of that, there were also customers willing to purchase unlocked phones directly from Motorola that might find their way to other carriers. This year Motorola opted to pursue a wider distribution strategy by […]
Come comment on this article: [Video] Unboxing the Moto Z2 Force
Vizio has been adding streaming apps to its smart TVs these past few weeks, including Netflix and Amazon Video. The latest addition to its streaming apps collection? Google Play Movies & TV. The company is making the app available on its high-end…
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How Soccer Players Are Getting Smarter On the Field With Brain-Training Video Games Tom Taylor, Sports Illustrated Athletes are employing all kinds of tech during training to gain a competitive edge while tracking progress. Sports Illustrated tell…
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Google's standalone video chat app, Duo, came out last August. Since then, the company has added some nifty features, like voice-only calling to help avoid awkward bedhead conversations. Google has just added a call-log feature to Duo, making it poss…
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Instagram's ephemeral Stories has been around for less than a year, but it's already beaten Snapchat at its own game. Today, the photo-sharing network is taking yet another swing at its rival with a new feature that lets you reply to Stories with a p…
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Last week brought news that BMW has spent $ 5.8 billion developing electric vehicles and is streamlining its products to pay for it (getting by with fewer than the current 100 different steering wheels, for example). As part of that enormous shift in…
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If you’ve checked out our YouTube channel in recent weeks, you probably noticed something is different. We’re in the process of overhauling our video strategy under Kent Oki’s lead. That’s why the videos are really solid these days. Now we’re seeking an assistant video editor to contribute when needed. We want you to focus on […]
Come comment on this article: Join Talk Android as its assistant video editor!
It’s not much of a secret that HTC is working on hardware gestures for its upcoming HTC U 11 flagship device, including a way to squeeze the sides of the phone to interact with it. It’s a very cool concept, but I think it’s safe to say we’re all interested in actually seeing it in […]
Come comment on this article: HTC teases 360 degree video capture and squeeze gestures
Omni-Wearables’ FaceShot active sunglasses include a built-in video camera that docks into one of the arms. The camera can be activated simply be flipping it outward to begin filming the action around you.
The post Omni-Wearables’ FaceShot sunglasses feature a built-in video camera appeared first on Digital Trends.
The HTC U Ultra is technically HTC’s first premium phone for 2017, even it’s a little disappointing on paper. It’s still high end, but we just didn’t love the price point. HTC’s had some decent sales to counteract that, though. It may not be enough to sway you away from that shiny new Galaxy S8, […]
Come comment on this article: [Video] Unboxing the HTC U Ultra
In this video, the European Space Agency takes us from outer space to Earth, depicting the exponentially worsening space debris problem along the way. Without a solution, humanity may soon find space travel impossible.
The post The ESA’s dramatic video shows why space junk is such a big problem appeared first on Digital Trends.
A few days ago a low quality render surfaced that appeared to show the forthcoming Motorola Moto Z2 Force and earlier today news surfaced that the device may not be a Verizon exclusive. New renders and a video reveal much more detail about the device and although the overall device is similar to last year’s […]
Come comment on this article: Moto Z2 Force video and renders reveal small details and bigger changes
The Jelly is the self-proclaimed smallest 4G smartphone in the world, offering decent specs and 4G connectivity with just a 2.45-inch LCD display and a very wallet-friendly price tag. The phone is set to launch on Kickstarter soon, so you can’t order one for yourself just yet. In the meantime, we got our hands on […]
Come comment on this article: [Video] Unboxing the World’s Smallest 4G LTE Smartphone
Lenovo’s Moto G5 Plus is set to be one of the best mid-range phones of the year. If you’re wanting to get an advance look at it. be sure to join us for a full unboxing after the break. The device itself went up for pre-order in the US just a couple of days ago. […]
Come comment on this article: [Video] Unboxing the Moto G5 Plus
A huge milestone for YouTube was just revealed. If you’re like any of us at Talk Android, you watch a lot of video on YouTube throughout the week. Millions of other people do as well. So it’s not surprising to find out that 1 billion hours of video are being watched on the service every […]
Come comment on this article: You’re watching 1 billion hours of video on YouTube daily
Panasonic recently introduced a program for monitoring your heart rate — with just software and a video camera. The program analyzes changes minute in the skin from a video camera or even a webcam.
The post Video cameras could soon determine your heart rate from across the room appeared first on Digital Trends.
In an effort to compete with other messaging services, Open Whisper System’s Signal — a secure chat service known for its commitment to privacy — now lets users make encrypted video calls.
The post Secure video calling is now available on encrypted messaging app Signal appeared first on Digital Trends.
We've seen VR video theaters for Oculus and PlayStation VR, and now HTC has an upgrade in that department. Vive Video supports all kinds of media: 2D, 3D, 180-degree or full 360-degree, with options to make the environment as much of a realistic thea…
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Have you been wondering whether the Gear S3 is worth picking up or not? Our very own Justin Herrick unboxed the latest smartwatch from Samsung. See what he thinks after the break. There’s a raft of new features that come with the Gear S3 that make it all that more better than its predecessor, the […]
Come comment on this article: [Video] Unboxing the Samsung Gear S3
Messaging app Line has launched a group video chat feature, where you and up to 200 of your friends can all chat together. Obviously, there won’t be 200 tiny windows on the screen though, and the view is restricted to four. And yes, there are face filters.
The post Got 200 friends? Video chat with them all at the same time using Line appeared first on Digital Trends.
OnePlus, which is no stranger to crazy marketing stunts, has shot an unboxing video for the new OnePlus 3T smartphone in an environment that suit’s the new phone’s extra speed. Where? The cockpit of a fighter jet flying at 700mph.
The post OnePlus feels the need, the need for speed in crazy 700mph unboxing video appeared first on Digital Trends.
The Nokia Moonraker, Nokia’s smartwatch that was shelved after Microsoft bought the company’s mobile division in 2014, has been shown off in a new leaked video. The video shows the device showing notifications, emails, messages, and so on.
The post Watch Nokia’s canceled smartwatch in action in this leaked video appeared first on Digital Trends.
360 video is coming to wearables — the Orbi Prime is a pair of sunglasses capable of recording 360 video using four built-in cameras. Previous camera glasses have had mixed results, but the Indiegogo campaign is already halfway to their goal.
The post Want to capture 360 video wherever you go? Wear these sunglasses appeared first on Digital Trends.
Diversity is our nation’s strength, yet in America today, we are seeing new levels of fear and misunderstanding. It’s never been more important to sit down and listen to each other — hear each other’s stories, learn about what it’s like to walk in someone else’s shoes, and remember what makes us unique and what we all have in common.
That’s why we launched our YouTube Creators for Change program back in September, an initiative dedicated to amplifying the voices of YouTube role models who are tackling division and hate by creating videos that share stories of hope, connection and understanding. Today we’re introducing our latest initiative in this program: a new partnership with StoryCorps, the national nonprofit organization dedicated to recording and archiving oral stories from all Americans.
Through this new collaboration, we’re teaming up with StoryCorps to help start a national conversation about identity and belonging in America, beginning with a production program at the YouTube Spaces in L.A. and N.Y. in December. At these Spaces, we will create custom-built sets that look and feel like the iconic StoryCorps recording booths where participating creators will help extend StoryCorps recordings to video. These creators will be able to come in with a friend, loved one or person they respect to talk about their experiences in our country as it stands today – both the good and bad.
As part of YouTube Creators for Change, we’re also proud to support the StoryCorps’ campaign #WhoWeAre, created in partnership with Upworthy. The #WhoWeAre series features animated stories of everyday Americans selected from the StoryCorps archive that help us remember our best selves.
We hope these conversations will inspire people around the country to reflect and share their own personal stories about who they are and who they want to be. We’re thrilled to be working with StoryCorps on bringing their approach to listening and recognizing our shared humanity to video, and can’t wait to share more on our work together in the coming months.
Juniper Downs, Head of Public Policy for YouTube, recently watched #WhoWeAre.
Ready for Google to announce the Pixel (Sailfish) and Pixel XL (Marlin)? We are! There are just a couple of things we’d like to see Google implement for its upcoming phones expected to replace the long-tenured Nexus line. Our Joshua Chopy, the new Talk Android video creator, put together a video highlighting what we’d like […]
Come comment on this article: [Video] Google Pixel Phone: Wish List!
If you’re considering purchasing the Alcatel Idol 4S, you’ll probably want to see what all comes in the packaging for the device. When it was announced, Alcatel mentioned that it would ship with an extra virtual reality headset in the box, so you can get a first-hand look at just how those VR goggles look […]
Come comment on this article: [Video] Unboxing the Alcatel Idol 4S
Ever wondered what your dog or cat is up to during the day? PawsCam will help you get an answer — it’s basically a wearable action cam for your pet
The post PawsCam is basically a wearable GoPro for your pet that wirelessly uploads video to the cloud appeared first on Digital Trends.
Verizon and Lenovo will be holding an event later this week when they are expected to announce pricing and release details for the Moto Z DROID Edition and the Moto Z Force DROID Edition. Buyers looking for the latest flagship from Lenovo will no doubt be interested in those details despite the disappointment that the […]
Come comment on this article: [Video] Unboxing the Moto G4 and G4 Plus
A sub-$ 9,000 3D bioprinter set to make its debut later this year, the Aether 1, makes some very bold claims for itself — including its ability to outperform rivals with price tags in excess of $ 250,000.
The post Video shows off capabilities of the world’s most affordable 3D bioprinter appeared first on Digital Trends.
Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50 percent year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube.
But we know that creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we’re launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.
Make a video ad right from your phone
With the free YouTube Director for business app (available for iPhone today in the U.S. and Canada) anyone can create a video ad for their business quickly and easily—right from their phone. No editing experience required. People like Woody Lovell Jr., owner of the The Barber Shop Club in Los Angeles, are already seeing positive results with YouTube Director.
Woody shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody’s business saw a significant increase in potential customers being able to remember and recognize his ad.2
We challenged five business owners—including Woody—to create a video ad in 20 minutes or less. Watch what happened and download the app to give it a try.
Get a professional to make your video ad
In select U.S. cities, we’re also offering YouTube Director onsite, a service that sends a professional filmmaker to shoot and edit a video ad for free whenever a business spends at least $ 150 to advertise on YouTube. YouTube Director onsite is available in Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C.—and coming to more cities soon.
Is your business an app? We can create a video ad for you too
YouTube Director automated video creates a video ad automatically from existing assets like logos and app screenshots in the App Store or Google Play Store, and is available globally. Reach out to a Google expert (1-855-500-2756) for more information.
No matter what kind of business you’re in, getting started with advertising on YouTube just became a whole lot easier. We can’t wait to see what you make. Happy filming.
Max Goldman, Product Manager, YouTube Director, recently watched “YouTube Director Video Challenge.”
1 Google Data, 2016
2 Woody’s YouTube Director video ad for The Barber Shop Club drove a 73 percent increase in ad recall among target customers on YouTube, and a 56 percent lift in brand awareness (AdWords Brand Lift Study, June 2016)
The Blocks modular smartwatch is one of the most exciting wearables coming this year, and now we’ve got the chance to see it in action, complete with a revised design and strap, in a new video.
The post Clickety click: See how the modular Blocks smartwatch works in this new video appeared first on Digital Trends.
By now, you've certainly heard about Facebook's live video push. As the company continues to revise the live-streaming feature, new tools are being added on the regular. TechCrunch reports that the social network will soon let viewers skip straight t…
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