Posts Tagged: Years
HTC’s revenue in February drops to its lowest in 13 years
Today’s a bad news day for Android manufacturers, apparently. HTC’s February earnings have been reported and things are looking bleak yet again. Earnings dropped 23% from the previous month and 44% from the previous year, totaling around $ 89 million for the entire month. That’s the lowest HTC has experienced in 13 years, which is really bad. It’s […]
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BlackBerry nixes security support for the PRIV after two years
Android fans or not, there’s no doubt that updates and Google’s OS haven’t had the best history. Now BlackBerry is announcing that they’ll be ending support for their first Android-powered smartphone, and that can be either good or bad news depending on how you look at it. When the device was announced two years ago, […]
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Pentagon funded UFO identification program for 5 years
Recent UFO research isn't just the work of the X-Files or former pop punk stars. The New York Times has learned that the US Department of Defense quietly funded a program (Advanced Aerospace Threat Identification) designed to explain UFO reports. T…
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SEC knew about weak security years before hack
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‘Social robot’ Jibo reaches Indiegogo backers three years later
Three years after an astronomically successful crowdfunding campaign raised over $ 3.6 million, Jibo the robot is finally ready. The social bot is available to buy on its site for $ 900; Those who backed its Indiegogo have already started receiving the…
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11 years after creating ‘League of Legends,’ Riot is making a new game
The two founders of Riot Games announced that they're handing off the management of League of Legends to other administrators so they can make a new game — which will end up being the publisher's second big video game release in 11 years of operatio…
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‘Dragon Age’ director Mike Laidlaw leaves BioWare after 14 years
Today Mike Laidlaw announced his departure from Bioware, where he's been involved with games including Jade Empire, Mass Effect and the entire Dragon Age series. He served as creative director on Dragon Age: Inquisition, and mentioned in a note about…
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[Sponsored] Clean Master: Five years strong and growing with version 6.0
Clean Master, Cheetah Mobile’s flagship utility app for Android, recently celebrated its 5-year anniversary on Google Play. Not only has Clean Master helped shape the Android experience over the past 5 years, but it has been a driving force in the development of the mobile Tools app category. Undeniably, the mobile app environment is constantly […]
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Four years on, ‘GTA Online’ is still a money-spinner
Almost four years down the line, GTA V is still drawing big crowds. And players are dropping a lot of dollar on the game's ballistic online mode. That cash is filling up the safes at Take-Two Interactive. The distributor announced on Wednesday that t…
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Drone is the first spacecraft in years to use a key Shuttle runway
Kennedy Space Center is slowly coming back to life, but you almost wouldn't know it by looking at the Shuttle Landing Facility. While it has seen some limited use for aircraft in recent years, it hasn't been used for an orbital mission landing since….
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Indiegogo backers get their smart lock… two years later
Friday Labs has finally begun shipping the smart locks it promised its Indiegogo backers way back in 2015. Long waiting periods like this are definitely one of the most important things to take into consideration when backing crowdfunding projects. B…
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Apple will process some Apple Watch battery repairs for up to 3 years
Apple has recognized that some of its earliest Apple Watches have been affected by swollen batteries, and will provide these owners with two years of service that extend beyond the one-year limited warranty.
The post Apple will process some Apple Watch battery repairs for up to 3 years appeared first on Digital Trends.
Motorola celebrates 44 years of portable cell phones
Motorola is one of the companies directly responsible for the birth of the smartphone as we know it, and today officially marks the 44th anniversary of their announcement of the DynaTAC. It’s hard to even consider the DynaTAC and modern smartphones as being even remotely similar devices, but that’s where it all began. The DynaTAC weighed […]
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The Rosetta Disk will last 1,000 years, contains mankind’s most important books
Containing thousands of pages of information in hundreds of languages, the Rosetta Wearable Disk is two centimeters in diameter and contains all the books you need to start civilization over!
The post The Rosetta Disk will last 1,000 years, contains mankind’s most important books appeared first on Digital Trends.
Celebrating ten years of Big Game ads on YouTube
Every year, a few Big Game ads stand out from the pack and keep us smiling long after the last play … like your daughter’s first date, that time Liam Neeson wanted revenge, or the year we met whatever this is.
Today, we’re kicking off YouTube AdBlitz for the tenth time, a destination where you can come watch and vote for all your favorite Big Game ads.
To continue to spotlight excellence as part of our AdBlitz program, we’ve made two key changes. First, in addition to our main list of AdBlitz winners, we’ll be recognizing top performers in individual categories, like automotive and food & beverage. Second, we’ve seen more and more traditional in-game advertisers choose to launch ads around the Big Game versus during the actual broadcast. This year, these spots will also be eligible to compete in AdBlitz.
In honor of AdBlitz’s ten-year anniversary, we’re also taking a look back at the top 20 Big Game ads from the past nine years that have stood the test of time. Collectively, these ads have racked up more than 440M minutes of watchtime along the way.
Of course as much as we love Big Game ads, they also represent just one slice of all the football-related content people watch on YouTube. Overall, watchtime for football-related content has grown over 90 percent year-over-year.1 Given this huge interest, it’s no surprise that the NFL’s YouTube channel, which they unveiled two years ago, just passed the 1 billion views mark, a huge achievement.
In looking at the ads that made our top 20 list, we noticed a few things.
The ad your ad could smell like: Iconic ads continue to thrive on YouTube long past their initial release. Some of the most memorable ads from previous years, like Old Spice’s “The Man Your Man Could Smell Like” (2010), Ram Trucks’ “Farmer” (2013) and GoPro and Red Bull’s “Red Bull Stratos – The Full Story” (2014) collectively garnered over 5M views in 2016, years after their original airing. And combined, these ads have driven over 92.5M lifetime views.
Advertisers use the force … of uploading early. Advertisers that upload early do better overall. The share of Big Game ads released on YouTube before game day grew over 200 percent from 2008 to 2016, due to a combination of more advertisers releasing their television spots early on YouTube as well the growing popularity of teasers. Among YouTube’s Top 20 ranking, 90 percent of the ads listed were released on YouTube before the Super Bowl that year, including Volkswagen’s “The Force” and Budweiser’s “Puppy Love.”
Pokemon goes global: Just as the Big Game has become a global moment, so have the ads. Outside the U.S., Super Bowl ad viewership on YouTube has grown over 28x since 2008. In 2016, the three countries outside the U.S. that watched the most Super Bowl ads on YouTube are Canada, the United Kingdom and Russia. Some of the most popular Super Bowl ads internationally included: Pokemon’s “#Pokemon20: Pokémon Super Bowl Commercial,” Coca-Cola’s “Coke Mini (Hulk vs. Ant-Man),” and Heinz’s “Wiener Stampede – Extended Cut.”
Our full AdBlitz 10-Year Anniversary report is here along with the full list of the top 20 ads of the past nine years. We encourage you to take a look and come up with your own insights. And of course check back with AdBlitz before, during, and after the Big Game to see and vote for this year’s additions to the catalog of iconic Big Game ads.
Tara Walpert Levy, Vice President of Agency & Media Solutions, recently watched “NFL 2016: Part One” — A Bad Lip Reading of the NFL.”
1YouTube Data, U.S. Classification as American Football video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, January – November 2016.
14 devices, 6 years, 1 name: Revisiting every Google Nexus ever built
Google launched its first Nexus smartphone in 2010, and there have been 13 more Nexus-branded devices since then. We take a brief look at all of them, from the Nexus One and the Nexus Q, to the 6-inch Nexus 6 and the Nexus 6P.
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We finally found the comet-conquering Philae probe after more than half a year’s search
Philae, which made history as the first to ever land on a comet, was dismissed as lost when it had trouble getting enough sunlight to charge its batteries. But now, we know where it is, and recovery has never looked so sweet.
The post We finally found the comet-conquering Philae probe after more than half a year’s search appeared first on Digital Trends.
McDonald’s Japan captures its first profit in two years thanks to ‘Pokémon Go’
By teaming up with the new hot app Pokémon Go, McDonald’s Japan has managed to secure its first profit in two years, thanks to an increase in sales immediately following the launch of the game in the country.
The post McDonald’s Japan captures its first profit in two years thanks to ‘Pokémon Go’ appeared first on Digital Trends.
Strong Galaxy S7 sales propel Samsung to its highest profits in more than two years
Samsung’s Galaxy S7 and S7 Edge boosted the South Korean giant’s profits in the second quarter to its best ever in two years. The company estimates it shipped between 75.6 million and 78.3 million smartphones in the three-month period.
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Lenovo Moto Z vs. Moto X Pure: Does Lenovo’s new flagship stand up to last year’s champion?
Lenovo has finally unveiled the Moto Z, one of the most anticipated Android phones of the year. But how does it compare to last year’s hit, the Moto X Pure? Check out our spec comparison for a closer look at the hardware and software of both devices.
The post Lenovo Moto Z vs. Moto X Pure: Does Lenovo’s new flagship stand up to last year’s champion? appeared first on Digital Trends.
Here are this year’s obligatory golden Galaxy S7 and S7 edge
Where there’s a flagship phone release, the golden treatment is sure to follow. Up next on the calendar for mandatory luxury treatments are Samsung’s two sibling phones: the Galaxy S7 and Galaxy S7 edge.
The post Here are this year’s obligatory golden Galaxy S7 and S7 edge appeared first on Digital Trends.
NASA rolls six years of Fermi telescope data into stunning gamma ray map
Scientists last week released one of the best gamma ray light maps of our universe, constructed using more than six years’ worth of data collected by NASA’s Fermi Gamma-Ray Space Telescope.
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Watch 60 years of space junk accumulate in 60 seconds
It’s difficult to conceptualize the half-million pieces of junk surrounding the Earth, but this 60-second animation created by Stuart Grey for the United Kingdom’s Royal Institution brings it all home in a powerful way.
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Happy Birthday! The NES is 30 years old today
Well, on its American birth certificate at least. Yep, to the groans of middle-aged gamers everywhere, it's been three decades since Nintendo's home console first landed: 18th October 1985. Arguably the advent of console gaming, the Nintendo Entert…
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Snapchat listing suggests new job offerings for next year’s elections
Snapchat has posted a listing for a new job in preparation for the upcoming 2016 elections. The company has mentioned on its official site that there’s an opening for a ‘content analyst’. This essentially means that the company is looking to hire correspondents to cover the 2016 U.S. Elections, which is sure to be a busy job for those applying.
With this job posting, regular users of Snapchat can also be assured of getting a closer look at the functioning of an election and the days leading up to it like never before. There will be thousands of stories and millions of images shared from campaign trails, so whoever takes up this job will surely need to be up for the challenge.
Snapchat even hired CNN contributor, Peter Hamby recently which made big news. He’s set to join the team as the news head, so it is understood that whoever gets this job will be working under him in some capacity. This is a good opportunity for political enthusiasts to assess the elections and give it their unique flavor.
You can find the job listing in its entirety below.
Source: Snapchat
Via: The Verge
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Old Spice, Red Bull, and Bears Oh My! A look back at the last five years of ads on YouTube
Do you remember life before the Old Spice Man? Or the epic split that launched a thousand splits? Since launching our skippable TrueView video ads five years ago, we’ve had countless iconic moments from brands on YouTube. That’s because with our introduction of ads you can skip, brands have amped up their game and created videos that feel less like ads and more like content you want to watch. In fact, last year four of the top 10 trending videos of the year were created by brands.
To celebrate our fifth anniversary of our skippable TrueView ads, we’re bringing you back to 2010, with a look at the top five trending ads on YouTube from five years ago. Do you remember them all?
1) DC Shoes: “Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France
DC Shoes took us behind the wheel with Ken Block on a track with banks as steep as 51 degrees—more than double the incline of most racecar tracks!
2) Old Spice: The Man Your Man Could Smell Like
In 2010, Old Spice took the web by storm with their ‘The Man Your Man Could Smell Like’ campaign. Even funnier were the resulting real-time conversations that ensued with celebrities like Alyssa Milano.
3) Red Bull: Danny MacAskill – Way Back Home
Two years before Felix Baumgartner jumped from the stratosphere, Red Bull was still leading the charge on creating breathtaking HD ads.
4) Old Spice: Questions
The “Old Spice Man” became so popular that two of his videos were among the five most popular of the year – totalling nearly 75M views of both ads combined.
5) Tippex: NSFW. A hunter shoots a bear.
We’d be remiss not to give a shout-out to Tippex, who made white-out, of all products, a YouTube hit with their incredibly clever play on “choose your own adventure, YouTube style” in this ad.
But 2010 was just a starting point for great videos from brands. We’ve seen more creativity from brands on YouTube over the past five years, and as a result we’re watching more. In fact, the top 100 brands are now generating 42 percent more views per month on YouTube, according to Pixability.1 And we’re seeing great growth in new advertisers adopting video ads on YouTube–the number of advertisers using TrueView grew 45 percent in 20142 and all of the top 100 global brands have run TrueView video ads over the past year.3
To check out some of the most memorable ads on YouTube, take a look at our Iconic Ad Moments on YouTube playlist.
We look forward to see what brands will come up with this year!
David Kagan, Product Marketing Manager, recently watched “Volvo LifePaint.”
1. Pixability Top 100 Brands report, March 2015; compares data from Feb 2014 to Feb 2015. Top 100 brands defined by Interbrand Top 100 Global Brands list.
2. YouTube global data, 2014. Top 100 brands defined by Interbrand Top 100 Global Brands list.
3. YouTube global data, 2013 vs. 2014
Celebrating 10 Years of YouTube
Cross-posted from the YouTube Trends Blog
On April 23, 2005, history was made. An 18-second clip about how cool elephants are was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.
That May, YouTube launched in beta before becoming available to the wider public six months later. Ten years have now passed, and that site has grown to become not just the biggest video platform on the web—a community of more than one billion people, where hundreds of millions of hours of video are watched and billions of views are generated every day —but one of the largest and most diverse collections of self-expression in history.
YouTube is a portrait of our global culture, seen through the lenses and perspectives of people around the world. It is a portrait built by a creative community of bold and fearless individuals. Built by comedians, gamers, activists, artists, performers, teachers, and pranksters. Built with cats and rainbows and blenders and ninjas and unicorns. It was built on the silly. It was built on the profound. It was built by you.
And 10 years in, you continue to redefine how the world experiences music, entertainment, and news. How the world laughs and how the world learns. How we shape political events and how we connect over the things we love.
You’ve helped turn creators into the biggest names in entertainment. You’ve given people opportunities to share their voice and talent no matter where they are from or what their age or point of view. You built a world where little ideas can bring about amazing things and where amazing things can bring little delights to each of us.
So in honor of our 10th birthday, we’re celebrating you, our YouTube community. Every day over the next 26 days, we’ll take a look back at some of the most memorable moments, from the silly to the profound, that you’ve shared on YouTube in the last 10 years. It’s YouTube from A to Z. Literally.
You can follow our celebration throughout the month of May on our YouTube Trends blog.