Great music videos are works of art that continue to drive cultural influence across generations. And just like priceless paintings or sculptures in museums, from time to time they need some TLC.
Now, in a pioneering partnership, YouTube is working with Universal Music Group to remaster some of the most iconic music videos of all time, to ensure current and future generations will get to enjoy these timeless classics as they’ve never before been experienced.
Starting today, exclusively on YouTube, you’ll find more than 100 music videos in the highest available video and audio quality, including titles from Billy Idol, Beastie Boys, Boyz II Men, George Strait, Janet Jackson, Kiss, Lady Antebellum, Lady Gaga, Lionel Richie, Maroon 5, Meat Loaf, No Doubt/Gwen Stefani, Smokey Robinson, The Killers, Tom Petty and more!
And this is just the beginning. YouTube and Universal Music Group are committed to fully upgrading nearly 1,000 music videos, painstakingly remastering some of the most important works in the history of the format to the highest possible standards. Each week over the next year, we’ll add more titles, with all 1,000 titles expected to be available before the end of 2020.
“It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning,” said Stephen Bryan, Global Head of Label Relations at YouTube. “It’s our goal to ensure that today’s music videos — true works of art — meet the high quality standards that artists’ works deserve and today’s music fans expect.”
For years, some of the greatest music videos in YouTube’s catalog have been available only in the outdated standards originally intended for tube televisions with mono speakers. With this new initiative, we’re upgrading videos, vastly improving the viewing experience, whether on mobile, desktop or living room screens. The new videos will seamlessly replace the original versions on both YouTube and within YouTube Music, while retaining the same url, view-counts and “likes.”
Michael Nash, Executive Vice President of Digital Strategy at UMG, said, “We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible. Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come.”
Celebrate the anniversary of some of the most iconic music videos of all time by seeing the remastered versions for the first time ever on YouTube, including:
YouTube Music will continue to roll out remastered music videos from your favorite UMG artists, so be on the lookout for “Remastered” in the description of videos as they transform from SD to HD, exclusively on YouTube!
— YouTube Music Team
At the 2019 E3 video game convention in Los Angeles this week, Tesla revealed that they are planning to make YouTube available via the main infotainment screens in their vehicles. Support for YouTube should drop when Tesla pushes out version 10 of the software stack that Tesla makes available in their vehicles. The journey to […]
Come comment on this article: YouTube coming to Tesla screens
YouTube is catching flak for an apparently inconsistent approach to tackling hate speech on its platform. The site has declined to remove videos from right-wing commentator Steven Crowder after Vox host Carlos Maza provided evidence of Crowder using…
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Starting today, fans will be able to purchase even more tickets to upcoming shows in the U.S. by their favorite artists. Read more about our new partnership with AXS, the second-largest ticket provider in North America, on our YouTube for Artists blog.
Google has added a staple feature to YouTube Music, turning it into music player that’s finally competitive with the Microsoft Zune and your old iPod that’s sitting in a drawer somewhere. Yep, YouTube Music can now play your local files instead of streaming everything. What year is it, again? This feature is long, long overdue, […]
Come comment on this article: YouTube Music can now play local files, just like your iPod in 2009
In celebration of Earth Day, we’re spotlighting some of the many creators who help the planet shine a little brighter every day. Here are six who are leading the trends around sustainable fashion, living and clean beauty today.
Many people are beginning to take a closer look at what they’re wearing these days – not just to make sure that their look is on trend but to examine its potential impact on the environment. Sustainable fashion haul videos have increased by over 1,300% this year! As shoppers are looking to fill their closets in different ways, they’re turning to YouTubers to help figure out how.
Justine Leconte is a French fashion designer who’s become a leading voice in the growing trend of sustainable fashion. Her channel gives viewers tips on how to shop for sustainable fashion and how to build a sustainable wardrobe on a budget. Justine has over 500,000 subscribers, 40% of whom subscribed just last year.
Since 2018, we’ve seen a 13x view increase on sustainable haul videos, and creators are uploading these types of videos 190% more every year. In a vintage twist, UCLA film student Ashley has found an audience of more than one million subscribers with a thrifting-focused channel called Bestdressed.
Fun fact: She currently has the most-viewed “sustainable haul” video.
Sustainable culture isn’t just about looking good; it’s also about living thoughtfully in all facets of life. From minimalists to tiny homes, van living to the zero waste community, sustainable lifestyles are on the rise at YouTube. Views for videos that provide tips for living a more eco-friendly lifestyle doubled in 2018 compared to 2017.
One of the creators driving this trend is Canadian Candace Hutchings and her channel the Edgy Veg. Now with over 300K subscribers, she’s introduced to her audience a revolutionary new way to approach vegetarian and vegan cuisine, as well as shown the benefits of zero-waste living.
Fun fact: Her video with 20 tips on how to reduce waste is the most-watched video about sustainable living last year.
Meanwhile, Austin-based creator Shelby is a self-described eco-realist who uses her channel Shelbizleee to showcase “zero-waste swaps.” She gives helpful everyday tips on how to replace our most commonly used items with sustainable options to lead a less wasteful lifestyle.
And other channels on YouTube (#Vanlife and #TinyHome) go even bigger than daily zero-waste tips to a complete overhaul of how we think about our homes.
Over 400K subscribers follow the adventures of Jinti Fell as the Australian family travels across the world in a van. The channel exemplifies the tiny home/van life ethos, a movement dedicated to reducing one’s footprint economically and materially to the bare minimum one needs to live.
Beauty creators and viewers are also looking to cleaner and healthier alternatives for their go-to beauty products. There’s a lot to unpack given there’s no global standard: the EU has banned 1,328 chemicals from cosmetics, but in the U.S., it’s only 11. Still, last October we saw a 7x increase in monthly views of videos with Clean Beauty in the title.
One creator in this space to watch is Allana Davison, a beauty and lifestyle vlogger with over half a million subscribers. She’s dedicated videos on how to do a full face using purely 100% clean beauty products.
Allana and all the other YouTubers forging ahead in sustainability have not only found a way to minimize their own environmental impact, but they’ve also inspired others to do the same. Mother and entrepreneur Krystn Keller was already a fan of clean beauty when grappling with how to help her son Elliot, who suffered from severe eczema over his entire body. His skin condition was debilitating to the point where he missed developmental milestones. Determined to find a solution, she began watching soap-making tutorials on YouTube (i.e. The Soap Queen) and learned how to make her own soap. After several months of trial and error, she found the perfect formula that not only helped her son, but also inspired her to create her own business, Keller Works. She now sells clean soap products in stores across her home state of Alabama and online.
Whether it’s a tiny swap or a big life change, we can look to YouTubers across the world to motivate us, teach us, and guide us on our way to a more sustainable life.
Posted by Earnest Pettie who recently watched Lil Dicky – Earth (Official Music Video)
Google is making their Google Home speakers even better right out of the box, and now you’ll be able to stream music right away without setting anything else up or spending money. Of course, you’ve pretty much always been able to do this with things like Spotify and Pandora, but now you have the Google […]
Come comment on this article: Google Home speakers can now stream ad-supported (and free) YouTube Music
Listening to music on your Google Home speaker right out-of-the-box seems too good to be true, right? It’s not! Starting today, YouTube Music is offering a free, ad-supported experience on Google Home speakers (or other Google Assistant-powered speakers).
Need a groove to get you ready for a night out? Say, “Hey Google, play Latin vibes.” Looking to kick off a dinner party or pick a power playlist for your home workout? We’ve got you covered. With YouTube Music and Google Home, you can ask Google Home to play the right music for any moment or mood, and YouTube Music will play the perfect station, customized to your tastes based upon your request.
For even more control when listening to music on smart speakers or in the YouTube Music mobile app, upgrade to YouTube Music Premium for $ 9.99/month. YouTube Music Premium on your smart speakers gives you the ability to request specific albums, songs, artists, and playlists on-demand. It also offers useful player controls, such as unlimited skips and song replay.
An upgrade to YouTube Music Premium also lets you background play music through the YouTube Music app while using other apps, and allows downloads for offline listening when you’re on-the-go. Best of all, listening is completely ad-free across every device. If you’re new to YouTube Music Premium, get a free 30-day trial.
We’ve made it easy to set YouTube Music as the music provider in your home. Here’s how to start:
If you already have a Google Home, navigate to Account Settings in your Google Home app, tap Services and select Music. Then, select YouTube Music as the default music service. If you are setting up a new Google Home speaker, choose YouTube Music as the default music service during the setup process.
Music fans can now listen to free, ad-supported YouTube Music on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands, and Austria. It’ll be available in more countries soon.
James Goddard, Software Engineer for YouTube Music, who recently listened to “Lost” by Dermot Kennedy
For the first time ever, YouTube will keep the cameras rolling for Coachella Weekend 2 with the exclusive second weekend live stream of the festival! After a record-breaking Weekend 1 live stream earning over 82 million live views — an increase of over 90% compared to views in 2018 —Weekend 2 will feature “Coachella Curated,” a new curated live stream of performances sponsored by Pantene & CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. YouTube is making sure no one misses out on the action, bringing all of the “can’t miss” moments from the desert to music fans all over the world through the immersive live stream available to fans wherever they are.
Coachella Curated, hosted by Jason Bentley from KCRW, along with special guests, and available to live stream on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app, will take a deep dive into the festival experience and deliver fans a slate of original content. Weekend 2’s curated live stream features select songs and performances from both weekends, artist interviews and commentary, mini-docs, animated adventures and more.
Coachella Curated trains its sights on artists from across the line-up and captures them both onstage and at home — spanning the globe to share stories from the homes of performers like Billie Eilish, Cola Boyy, Idris Elba, RÜFÜS DU SOL, Calypso Rose, Bob Moses, Mr Eazi, and Nina Kraviz. These traveling tales, filmed on six continents with festival founder Paul Tollett, offer a unique look at the international energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.
Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio, from emerging artists Little Simz and Cola Boyy to headliner performers. The multi-genre musical menu also offers chart-toppers, such as Bad Bunny, Jaden Smith, Tame Impala, Billie Eilish, and SOFI TUKKER; festival favorites Bob Moses, Mac DeMarco and RÜFÜS DU SOL; and DJ heroes Dillon Francis, and Nina Kraviz. American acts Maggie Rogers, Khruangbin and Tierra Whack add female-fronted flavors of rock, pop, hip-hop and R&B, while international acts BLACKPINK, Los Tucanes De Tijuana, Calypso Rose, Christine and the Queens, Mr Eazi and Burna Boy showcase the borderless taste and boundary-less sounds of Coachella 2019.
Weekend 2 will also tap into the energy of the Yuma Tent, Coachella’s deep desert disco, broadcasting, for the first time, full DJ sets on a second dedicated channel. The Yuma stream will feature sets by Idris Elba, Guy Gerber, Nicole Moudaber, Deep Dish, Nocturnal Sunshine, and more.
Tune in April 19 – 21 starting at 5 p.m. PDT for an all-new Coachella streaming experience on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.
Fans can also relive some of the jaw-dropping performances from Weekend 1, the most viewed Coachella live stream ever, with performance clips hosted on the Coachella YouTube channel and in YouTube Music, featuring performances from Ariana Grande, Janelle Monae, The 1975, Kacey Musgraves and more.
Also not to be missed are Weekend 1 interviews from 19-year-old robot, Miquela who spoke with J Balvin, King Princess, and JPEGMAFIA — all of which will air during the Weekend 2 live stream. Miquela spent Weekend 1 hanging out at the YouTube Music lounge as seen here and here. Tune into @youtubemusic and @lilmiquela on social this weekend for additional coverage.
The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, Latin, watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over on the Coachella YouTube Music channel.
Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.
Two years ago, we launched YouTube TV to bring the best of live TV, delivered the way you want. Since then, we’ve been working to build a package that fits your needs. We expanded nationwide, added 10+ new channels, improved our DVR and launched new features to take your viewing experience to the next level.
As we continue to listen to you and build a best-in-class content and product experience, we have a few updates to share today.
We’ve been listening when you asked for the Discovery network brands. Today, we are excited to announce that we’re bringing eight of your favorite channels to YouTube TV: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. We’ll also be adding OWN: Oprah Winfrey Network later this year. In addition, EPIX is now available for an additional charge.
This means that you’ll be able to follow along on the adventures of Sig Hansen and Captain Keith Colburn on “Deadliest Catch,” watch as Drew and Jonathan Scott create dream homes on “Property Brothers,” and celebrate as Randy Fenoli and the Kleinfeld crew help brides in “Say Yes to the Dress.” Add EPIX to watch Max Easton and his team at MI6 as they look to save the world on “Deep State,” or catch up on the earlier exploits of another British agent in “Moonraker.”
In keeping with our goal of giving you the content you want—when you want it—YouTube TV now includes 70+ networks, 6 accounts per household (each with its own unique recommendations and cloud DVR with no storage space limits), and 3 concurrent streams. It’s all included in the base cost of YouTube TV. We also provide complete local affiliate coverage, with local feeds from all of the four largest broadcasters in over 90% of the markets where YouTube TV is available, and three of four stations in all the rest. And you can watch YouTube TV on any screen—mobile devices, tablets, computers and TVs. We will continue to expand the list of supported devices.
To keep bringing you the best service possible, we’re updating our membership price to $ 49.99/month. The price for members billed through Apple will be $ 54.99/month. This new price takes effect today, April 10, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle after May 13.
Posted by Christian Oestlien, Vice President of Product Management, YouTube TV
For the ninth year in a row, YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world with the exclusive two-weekend live stream of Coachella 2019. YouTube is providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise, including Childish Gambino, Ariana Grande, Tame Impala, Kacey Musgraves, Billie Eilish, BLACKPINK, Juice WRLD, Kid Cudi, Wiz Khalifa, Gryffin, Maggie Rogers, Chvrches Little Zimz, Cola Boyy and many more.
YouTube Music is turning it up a notch at Coachella 2019, making sure music fans — no matter where they are — can enjoy the world’s preeminent music festival in convenient and immersive new ways.
YouTube’s Weekend 1 live stream, presented by T-Mobile in the U.S., and Garnier and Coca-Cola in Canada, will give music fans around the world the best seats in the desert for groundbreaking performances from their favorite artists when they tune into Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.
Fans tuning in will have their choice of three live stream feeds with different artists performing simultaneously. Programming starts at 4 p.m. PT on Friday, April 12, and runs through the weekend. To ensure you don’t miss your favorite performance, personalized viewing schedules can be created and live stream channels will automatically change to artists selected by fans.
Highlights from the weekend will be available through a video-on-demand hub, with co-hosts Nadeska Alexis, Valerie Lee, and special guests to bring fans interviews with artists and creators from throughout the festival.
For the first time ever, YouTube Music and Coachella will keep the cameras rolling on weekend 2, with a carefully curated live stream sponsored by Pantene and CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. Coachella Curated, hosted by Jason Bentley from KCRW, will take a deep dive into the festival experience and deliver fans a slate of original content—encore and live performances, artist commentary, mini-docs, animated adventures and more—to accompany the best bits of live music and in-studio interviews with Coachella performers.
Coachella Curated sets its sights on artists from across the line-up and captures them on-site and off, spanning the globe to share stories from the homes of headliner performers, festival favorites and newly discovered talent. These traveling tales—filmed on six continents with Coachella’s Paul Tollett—offer a unique look at the multinational energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.
Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio. Weekend 2 programming and live stream schedule will be available soon.
The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, and Latin. Watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over.
YouTube will make history with a first-ever broadcast of a festival live stream on New York City’s iconic Times Square big screen, giving East Coast music fans a chance to gather together and share in the Coachella experience. YouTube will stream BLACKPINK’s highly anticipated performance on The Beast screen in Times Square at 11:50 p.m. ET on Friday, April 12, 2019.
2019 will go down as Lil Miquela’s first-ever appearance at Coachella and first time hosting on video! The 19-year-old robot is teaming up with YouTube Music to host artist interviews with 2019 Coachella performers, including J Balvin, King Princess, and more. Check out her interviews during the webcast on Coachella’s YouTube Channel and across @youtubemusic and @youtube on social media.
Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.
It’s morning here at the YouTube House in New York City, and we’re getting ready for a packed day inside our first-ever experiential house.
It’s a pop-up, and since we know most of you are tuning in from far away, we wanted to give you a behind-the-scenes tour of our temporary digs. In the video below, you’ll see how YouTube isn’t just a place for watching random videos, but a community where people congregate for music, fitness, food, culture, and so much more.
— The YouTube Team
YouTube is giving Samsung Galaxy S10 customers a reason to celebrate by giving the gift of YouTube Premium! Starting today, users can enjoy four months of free, uninterrupted, ad-free access to YouTube, and our new music streaming service, YouTube Music.
With this new offer, users can bring the best of YouTube Premium and Galaxy S10 together for an incredible viewing and listening experience:
Seamless, ad-free streaming
The world’s first HDR10+ certified Dynamic AMOLED screen on Galaxy S10 devices means YouTube videos—including YouTube Originals—look crisper and fuller than ever. And now, you can watch ad-free.
Keep in your flow, even with your phone in your pocket. With YouTube Premium, you can keep videos playing when the screen is off.
YouTube Premium means you can download videos for when you’re on the go. And by connecting with Galaxy S10’s next-generation Wi-Fi 6 support, downloading is as fast as it’s ever been.
A new music streaming app, made by YouTube. Enjoy millions of official songs, albums, live performances, music videos, and more—ad-free, offline and in the background with YouTube Premium.
Galaxy Fold and Galaxy Tab S5e devices will also come with a 4-month offer once available for purchase. And all other Samsung Galaxy device owners who activate a device between February 20, 2019 – February 29, 2020 will be able to try YouTube Premium for 2 months free*. Both 4- and 2-month offers are available globally where Samsung Galaxy devices and YouTube Premium are available**.
Ready to redeem your offer with a qualifying device? Click here.
*Standard eligibility applies: Offer only available to customers who are not current YouTube Premium, YouTube Music Premium or Google Play Music subscribers, have not been YouTube Premium, YouTube Music Premium, YouTube Red, or Google Play Music subscribers, nor participated in a YouTube Premium, YouTube Music Premium, Google Play Music, or YouTube Red trial before. At the end of the trial period, users will be automatically charged the standard subscription price unless cancelled before the end of the trial. Offer must be redeemed by March 31, 2020.
**Offer available to participants in the United States, Australia, Austria, Belgium, Brazil, Canada (excluding Quebec), Chile, Colombia, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Portugal, Russia, South Korea, Spain, Sweden, Switzerland, Ukraine, and the United Kingdom.
Here at YouTube, we love celebrating the diverse group of talented creators that make our platform so unique. And in honor of International Women’s Day, we asked a few of our most dynamic female creators to share with us how they started on their YouTube journeys, and to fill us in on what they’ve learned along the way.
A little about each of them:
Flavia Calina started off as a Brazilian beauty vlogger, but then made a more personal shift by sharing her struggles with fertility. Now a mother of two with a third on the way, she offers up parenting tips and tricks to her channel’s 6.4 million subscribers.
Nikita Dragun is an American makeup and beauty guru who made her transgender transformation into an honest, unfiltered series on her 2+ million subscriber channel.
Yammy is a top global gaming creator based out of England who aims to make gaming fun for all audiences. She’s nearing 2 million subscribers on her channel.
Komal Pandey is an Indian lifestyle creator with a quickly growing subscriber base of over 690k users…who swears she’ll never judge a girl who has nothing to wear out of a closet full of clothes.
And I Get Dressed is an up-and-coming style U.S. channel run by fashion expert and proponent of “inspired inclusive style,” Kellie Brown.
Tell us about starting up your own YouTube channel. What was your motivation and what did you feel like your voice could bring to the world?
Flavia Calina: I first started as a hobby, I wanted a creative outlet to share what I was learning on YouTube. [At the time] it was makeup. But once my audience grew a little, I knew I wanted to talk about my passion and really share my expertise on early childhood education and the importance of raising children with respect in a peaceful environment so we can build stronger individuals, families and communities.
Nikita Dragun: A lot of my first initial trans kind of education came from YouTube in terms of things that weren’t necessarily taught to me in my conservative Virginia school. But by doing so, I grew frustrated because I just didn’t see anyone like me talking about the things that I needed in terms of my trans identity.
When I first started making videos, I actually wasn’t as open about my trans identity. But the second I started being honest, in my very first I’m transgender video, that was the first real viral moment I had. And also too, it was the first time I ever said I’m transgender even to myself. I didn’t tell my parents, I didn’t tell one person in my life. Once I did that…it’s just crazy how much support I was getting from people all across the world from all different types of walks of life And so documenting like my surgeries, documenting my hormones, then just every little step in my transition, was obviously hard and revealing. But I knew a lot of people just didn’t know all these things that trans people kind of go through and it opened a lot of eyes.
Yammy: When I originally started my channel, I just started it to make friends. I wanted to be a part of the community. And specifically I wanted to find other females who played games, because back then it was quite hard to find other people with the same interests.
Komal Pandey: Youtube was always a far-fetched dream, but one morning I woke up and decided to just shoot a video and put it up…In a week I bagged 100k subscribers (almost 700k now in a year) and since then my channel has been my first and last love. I am the personal stylist every girl can have at one click and I TOTALLY have their back when they say “I have nothing to wear.”
Kellie of And I Get Dressed: I felt like a lot of the fashion people on YouTube, especially the plus-size fashion people, it’s more like they’re trying things on, different brands. But me having actual fashion industry experience, gives me a little bit of a different vibe. And it could be something cool that people will see that the fashion industry is not only for thin people. Fat people work in this industry. We’re successful in this industry. We are stylish and authoritative and the rest of the world, they’re listening and paying attention, you know?
Were there any female creators that you admired or found inspirational when you started—and why?
Yammy: There weren’t that many females in the gaming community, but there was a channel called iHasCupquake. And she was a huge inspiration to me because her friendly and bubbly persona was kind of—it reminded me when watching the videos of when I would sit on my brother’s bed and watch him play on the Mega Drive. It didn’t feel like I was watching a game. It kind of felt like I was with a friend. So she inspired me to kind of be the same when I was making my videos. Not be like just a tutorial channel, kind of just like a friendly video.
International Women’s Day is about celebrating and empowering women. From what you’ve experienced, how does YouTube help further these causes?
Flavia Calina: YouTube is an amazing platform to give women a voice. All of us women have a place to talk about sensitive issues such as maternity, loss, infertility, struggles, resilience, strength. We all learn from each other’s experiences and can apply to our own lives and our own community.
Women creators are also businesswomen now, thanks to YouTube, and I feel we are given the same opportunity as everyone else on the platform.
Yammy: So now one of the top gaming channels in the world is run by ItsFunneh, who’s a female, and I never thought I’d see the day…but because YouTube is such a worldwide platform, there are so many other people like me who wanted to be a part of the community and found her channel. I just think that’s amazing.
Komal Pandey: Like the name YouTube suggests, it’s just YOU and your camera. You’re one video away from voicing your opinion with the highest degree of freedom and that’s a powerful weapon to have. Nothing is more empowering than being on a platform that allows you to use your voice as your weapon.
Kellie of And I Get Dressed: And when it comes to inspiration, there’s no greater thing than like some girl who’s six, or some woman who’s 60, who are able to turn on a camera, create content, be diligent, and then live the kind of life you want to live because the platform enables you to be an entrepreneur in the greatest sense of the word.
What has been most rewarding for you as a creator?
Flavia Calina: For me, it’s to really have a place and a voice to share my experiences and advocate for children for such a large audience. We have an amazing opportunity and responsibility with our community and I’m able to push myself everyday to bring better days not only for my own children but for the children around the world. Another rewarding part of being a creator on YouTube is to be able to do everything from my own home and still be present with my children. YouTube has changed my family tree, my legacy, and I take it very seriously.
Nikita Dragun: I think it’s so inspiring to see people who may or may not necessarily be trans or who have no affiliation to gender questioning or gender identity—who are cisgender females—they get inspired by my story because ultimately it’s a story about trying to be the best version of yourself. I think everyone goes through this obstacle, right? But for me, three years ago, it was like night and day from now until then. So for people to see me struggle, to see me questioning my identity, to see me financially unstable and going through college and not having all the answers…and still fighting to be who I wanted to be.
Yammy: I’ve had a lot of comments saying because of your videos, you’ve inspired me to open up a channel and they’re all from younger girls. And that really makes me happy that I’ve been able to inspire people just like iHasCupquake inspired me. The fact that I was inspired by her, and now I’m inspiring people, and then maybe they’ll become a YouTuber and they’ll inspire other females. It’s kind of like this generational passing on of it’s okay to be a female gamer.
Komal Pandey: My audience, for sure. YouTube is the only platform that helps you build a very very very loyal subscriber base. They will love you, protect you, critique you. And they will fight for you with the trolls too!
What has been most challenging about being a female creator?
Flavia Calina: The work-life balance. I’m so passionate about what I do that I find it hard to balance being a wife, mother, daughter, friend, businesswoman, all at the same time.
Nikita Dragun: What was so crazy when I took on this journey was that, you know, for 18 years of my life I was obviously considered a male. I didn’t face certain things that women obviously face. When the switch happened, it just became so much more apparent that it was about so many other things than just who I am as a person. It became about what I’m wearing and how I looked and you know, my overall aura…If I wasn’t happy or if I was too confident and I was too stuck up and into myself and it was just so many more comments.
Yammy: So definitely people do judge your appearance a lot more. But also there’s another aspect to it, which is because we are female, we tend to only attract a female audience. My audience is 80% female whereas a male gamer would attract both the female audience and the male audience. It’s kind of challenging that way. I feel like it’s a lot harder to grow if you’re a female cause you kind of aiming at other females.
Kellie of And I Get Dressed: The main challenge for me is sort of being pigeonholed because if you’re a guy, you can be anything. You know, you can be chubby, you can be classically handsome, you can be funny, you can be smart, and people will give you a chance. They won’t have an expectation of you based on your appearance. And with women, it’s totally different. Especially being a plus-sized woman, I can be talking about like the best hotels, and just from looking at me people might say, “Oh, she’s just going to do a plus size haul, so I don’t need to watch that.”
What advice do you have for other women thinking of starting their own channel?
Flavia Calina: Don’t compare yourself to others. You are unique, you have a special talent that no other woman has. Share your voice, your passion and be consistent about it.
Nikita Dragun: You know, everyone can be someone but no one can be you. And obviously, you have to be very strong. You know, lots of comments good and bad, but I just tried to focus my energy on the good and honestly, if I survived high school, I can survive your comments.
Yammy: I would say just do it. Just be yourself. It doesn’t matter what you look like, just make videos and go for it. There’s nothing to stop you anymore.
Is there anything YouTube can do as a company to encourage female creators more?
Nikita Dragun: I think just supporting the creators and really letting everyone flourish and highlighting unique stories is the way to go. Because obviously the more diverse the better. And I think YouTube is already on the right track with that. But you know, any way that they can help and continue to flourish that I think it will only grow and help everyone.
These responses have been edited and condensed.
YouTube is killing anti-vaccine channels' ability to earn from advertisements following a BuzzFeed News report that put a spotlight on the spread of anti-vax videos on the platform. During its investigation, the publication discovered that ads, inclu…
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For the sixth consecutive year, for those outside the UK, YouTube is letting you in on the action with a livestream of the show from the O2 Arena in London. Just tune in at youtube.com/BRITs on your favorite screen—whether that’s your mobile, tablet or TV—tomorrow, February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. Following the show, no matter your location, you can watch and rewatch the performances on YouTube Music.
Adding to tomorrow’s excitement, YouTube star and global sensation, Todrick Hall, who has 2.9 million subscribers, will present the YouTube Livestream, giving people outside the UK incredible behind-the-scenes access from the show, while providing a front row seat to the drama, gossip, and artist interactions. Vick Hope will join Hall as co-host; and once the show is over, they will continue broadcasting an everyone’s-invited Official After Party on YouTube, recapping the biggest moments from the night.
This year, nominated stars like George Ezra, Dua Lipa, The 1975, Little Mix and Jorja Smith—who either got their start on YouTube, launched albums on the platform, or have used it to grow their fanbases to a global level—are set to perform. Be sure to tune in to see their show-stopping, on-stage renditions of their beloved hits.
For the second year running, comedian Jack Whitehall will be bringing his brilliant jokes and outrageous capers as the event’s host to make the night one you’ll never forget. After all, what could be better than a mix of top-rated musical talent and hilarious antics to make for an unforgettable night?
And as a special treat for Londoners who didn’t score tickets to the O2: select winners from the night will be projected gloriously onto County Hall and Old Billingsgate to make for a magical, one-of-a-kind YouTube Music moment atop the Thames. There will also be a chance to see your favorite nominees and winners celebrated on billboards throughout the country, and YouTube adverts showcasing the official BRITs content on the YouTube Music App.
Geoff Taylor, Chief Executive of BPI & BRIT Awards said, “The BRIT Awards is the most spectacular night in music, showcasing the exceptional talent of a diverse range of British artists at home and around the world. We have seen tremendous growth in the digital and social reach of the BRITs, and partnering with YouTube once again for our live stream of the show enables us to introduce British music to a global audience that is growing all the time.”
And in case you missed it, after the show you’ll find performances from the artists on a special, exclusive YouTube Music BRITs playlist. But for those who want to enjoy the BRIT Awards LIVE—don’t forget to tune in at youtube.com/BRITs on February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT.
—The YouTube Music Team
Despite steps taken to counteract problematic material YouTube is still a hotbed of hoaxes and fake news — a problem that's become so prevalent the site recently announced it is changing its AI in a bid to improve matters. But now the scope of the p…
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As we have done since 2010, YouTube will live stream the President’s State of the Union address on Tuesday, February 5 at 9 p.m. ET, as well as the response. This year, you can tune in to live streams in both English and Spanish. Here are the channels where you can follow the coverage:
Brandon Feldman, YouTube News and Politics
Check out some of the YouTube Music features available on Sonos:
Loaded with listening suggestions based on your favorites, Recommended has playlists for your every mood, plus your favorites and last played, ready to go. From Mellow Moods to Energy Boosters to Throwback Jams, quickly find what’s right for you in the moment.
Find a collection of the freshest music specifically tailored to your tastes. Listen to newly released songs and albums. This week, my list featured Maggie Rogers, YouTube Music’s latest Artist on the Rise.
YouTube Charts are the best way to see what’s hot in music right now. The Top 100 Songs chart catalogs the most popular songs globally, and you’ll also find a local version that’s tailored to what’s trending in your country.
This personalized playlist features a mix of your favorites and new songs we think you’ll love. It’s constantly updating, so you can always count on Your Mixtape to deliver a new combination right at your fingertips within the Sonos app.
Easily find your saved playlists, albums, and songs in your Library.
Available in all countries where YouTube Music and YouTube Premium are available, fans with a subscription can now easily play YouTube Music through a Sonos app. Already have Sonos and ready to try YouTube Music? Start your free trial at youtube.com/musicpremium, and learn more about setting up your account with Sonos here.
If you've been looking for an easier way to play weird covers of "7 Rings" through your Sonos speakers, today's your lucky day — YouTube Music subscribers can now stream tunes directly through the Sonos app. You'll find your saved music in your libr…
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You might remember that a few years ago, viewers were getting frustrated with clickbaity videos with misleading titles and descriptions (“You won’t believe what happens next!”). We responded by updating our system to focus on viewer satisfaction instead of views, including measuring likes, dislikes, surveys, and time well spent, all while recommending clickbait videos less often. More recently, people told us they were getting too many similar recommendations, like seeing endless cookie videos after watching just one recipe for snickerdoodles. We now pull in recommendations from a wider set of topics—on any given day, more than 200 million videos are recommended on the homepage alone. In fact, in the last year alone, we’ve made hundreds of changes to improve the quality of recommendations for users on YouTube.
We’ll continue that work this year, including taking a closer look at how we can reduce the spread of content that comes close to—but doesn’t quite cross the line of—violating our Community Guidelines. To that end, we’ll begin reducing recommendations of borderline content and content that could misinform users in harmful ways—such as videos promoting a phony miracle cure for a serious illness, claiming the earth is flat, or making blatantly false claims about historic events like 9/11.
While this shift will apply to less than one percent of the content on YouTube, we believe that limiting the recommendation of these types of videos will mean a better experience for the YouTube community. To be clear, this will only affect recommendations of what videos to watch, not whether a video is available on YouTube. As always, people can still access all videos that comply with our Community Guidelines and, when relevant, these videos may appear in recommendations for channel subscribers and in search results. We think this change strikes a balance between maintaining a platform for free speech and living up to our responsibility to users.
This change relies on a combination of machine learning and real people. We work with human evaluators and experts from all over the United States to help train the machine learning systems that generate recommendations. These evaluators are trained using public guidelines and provide critical input on the quality of a video.
This will be a gradual change and initially will only affect recommendations of a very small set of videos in the United States. Over time, as our systems become more accurate, we’ll roll this change out to more countries. It’s just another step in an ongoing process, but it reflects our commitment and sense of responsibility to improve the recommendations experience on YouTube.
— The YouTube Team
Just in time for the Big Game, you can now bring together some tasty game day snacks with the full experience of YouTube TV. That’s exciting news for living rooms, cord-cutters, and cord-nevers in neighborhoods far and wide, from Bozeman to Gainesville, Anchorage to Yuma, and Erie to Topeka.
We’re rolling out YouTube TV to 95 markets starting today, covering over 98 percent of households in the United States. The remainder will follow shortly thereafter. You can see the latest list in our FAQs.
Since YouTube TV’s early days, it’s been important for us to create an experience that brings you the best of your favorite TV content. As part of that effort, we’ve offered local feeds from broadcasters, allowing you to catch up with the content that matters to you. With this national expansion, we’re providing complete local affiliate coverage by providing local feeds from the four largest broadcasters in over 90 percent of the markets where YouTube TV is available. Here’s what this means: more game-winners from your hometown favorite, more breaking news and stories you need to know, and overall, a more relevant TV experience.
Just as a quick reminder, YouTube TV offers cable-free live TV through a simple, best-in-class, and hassle-free experience. It includes:
So prep those buffalo wings, get ready for some memorable commercials, and kick back and enjoy the award-winning, cable-free live TV service people love. We’re excited and committed to continue making YouTube TV the live TV experience that’s tailor-made for you. And to all our new neighbors and members—welcome to the family!
Posted by Ben Moores, Program Manager, YouTube TV, who will be rooting for L.A. next Sunday
Hailing from 23 countries around the world, they represent a diverse array of broadcasters, traditional and digital publishers, local media, agencies and creators, but all share a commitment to quality journalism and a spirit of innovation.
Many of these projects are focused on expanding newsroom video operations and trying out new ways of reporting news through video — from reaching younger audiences online to exploring live and fact-checking formats. Other projects look at the sustainability of news organizations, including work on new business models and programs to support a healthy news ecosystem. Here’s a sample of some of the projects funded:
Today’s announcement reinforces our commitment to supporting a strong future for news video. Over the coming months, we’ll be sharing insights gained from the projects and giving newsrooms the opportunity to benefit from the learnings, as we work together to support the development of long-term, sustainable news video businesses.
For more information about YouTube’s work with the news industry, please visit our website. We look forward to seeing how our partners across the globe push the boundaries of video journalism.
Timothy Katz, Director of News Partnerships, YouTube
Looking to check out the top most-played songs this week on YouTube, the most-viewed music videos, or see what’s trending? We’ve got you covered! Fans can now easily access YouTube Charts as playlists that will appear on users’ home screens or by search. It’s ALL here and easy to find, watch and listen to what’s popular, rising and trending both locally and globally — all within YouTube Music.
Every country — all 29 markets — will get five charts playlists: three specific to their country and two global lists. Fans can also add their favorite charts to their library so they can stay up-to-date on what’s trending on the platform.
YouTube Charts are the go-to destination to see what music is hot on YouTube and now include the following within YouTube Music:
The Top Songs chart combines the number of views of a song on YouTube (including the official music video, official song used in user-generated content and lyric videos). The Top Songs chart is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by “thank u, next,” followed by Travis Scott’s “SICKO MODE (feat Drake)” and Halsey’s “Without Me.”
The Top Music Videos chart goes beyond the song and gives fans the chance to dive into the most viewed official music videos on the platform. Top Videos is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by the same two tracks as the songs list, with Nicki Minaj at #3 with “Good Form ft. Lil Wayne.”
The new Trending chart is updated multiple times a day to provide a unique, real-time view of the hottest new music fans are enjoying in a specific country. The Trending chart is YouTube’s first dedicated external signal of the most-viewed new music on the platform, providing an instant snapshot of what is driving music culture. Ariana Grande completes her clean sweep in the U.S. this week, with XXXTENTACION’s “Guardian angel” and Kodak Black’s “Calling My Spirit” rounding out the top 3.
The charts, currently topped globally by Ariana Grande’s “thank u, next,” are the most accurate reflection of what’s happening in music culture and based purely on the number of views from more than 1 billion global music fans on YouTube each month. Full details about how YouTube charts are calculated can be found here.
Elliott Breece, Product Manager at YouTube Music, recently listened to “If It Isn’t Love”
This year was marked by surprising celebrity moments. In February, Kylie Jenner surprised the world with “To Our Daughter,” an 11-minute film detailing her pregnancy and the birth of baby Stormi, which was watched over 53 million times on its way to becoming YouTube’s global #1 Top Trending Video of 2018. Will Smith vlogged all over the world. Oh, and he also jumped out of a helicopter over the Grand Canyon on a dare. Rihanna started her own “Tutorial Tuesdays” makeup series. And, of course, Beyoncé’s livestream from Coachella took #Beychella worldwide.
Emerging and well-known YouTube stars also showed up in a big way in the year’s “Top Trending Videos” list. Liza and David shared the news of their breakup through tears and laughter, the guys from Dude Perfect somehow perfectly tossed bread into a toaster, and AsapSCIENCE once again solved the Internet’s latest mystery. (Seriously, is it “Yanny” or “Laurel”?) India comedy sensation Amit Bhadana amassed an astounding 11 million subscribers in just one year and Lâm Chấn Khang’s two-hour musical comedy set in the criminal underworld amassed more than 60 million views.
With more than 673 million collective views, these were the moments that had you watching, commenting and sharing in 2018:
Following the success of last year’s monster hit “Despacito,” Latin Music has continued to explode on YouTube. in 2018. In fact, eight of the ten most-watched music videos over the past year were by Latin artists.
It’s also time for our annual Rewind mashup video. But rather than trying to sum up 2018’s biggest memes, personalities, and hit videos ourselves, we tried something different this time around. We asked some of YouTube’s biggest names to tell us what they wanted to see if they controlled Rewind.
Check out the full video below and head over to our Rewind site to get to know the creators and artists who shaped popular culture in 2018.
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind 2018: Everyone Controls Rewind.”
We’ve seen stories on social media outlets such as Instagram, Facebook, WhatsApp, and SnapChat, and now its the turn of YouTube to launch its own variation. Having been available only to a selected group of channels over the past year, any YouTube channel with more than ten thousand subscribers can now post stories. This means […]
Come comment on this article: YouTube Stories are live for creators with 10K+ subscribers
Looking for some classical music to concentrate while studying for finals or a crowd-pleaser playlist for that end-of-semester party? Need a great binge-worthy series for winter break like Cobra Kai or Origin? Could you use a physics boost from astrophysicist and former MIT professor Walter Lewin? We’ve got you covered!
Earlier this year, we introduced the new YouTube Music and YouTube Premium subscription plans to help users get more from their YouTube experience. YouTube Music is a new music streaming service with official albums, playlists and singles, as well as a vast catalog of music videos, remixes, live performances, covers and more — all with ad-free, background and offline access. YouTube Premium extends that ad-free experience across all of YouTube, and includes access to YouTube Originals.
Student plans are available for YouTube Music Premium for $ 4.99 and YouTube Premium for $ 6.99. Students who sign up by 1/31/19 can lock in YouTube Premium at a special rate of just $ 5.99.
How to Watch, Listen and Stream
Student plans are currently available to all full-time students at an accredited college or university in the U.S. and will expand to more countries in the future. Click here to learn more about eligibility requirements.
After some not-so-subtle hints, it finally happened: YouTube is available for the Switch. As you'd expect, you can watch videos (including your subscriptions) on Nintendo's console whether it's docked to your TV or on the move in handheld mode. You…
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It’s election day in the United States. From candidates launching their campaigns to debating issues that matter to voters, you’ve come to YouTube to hear directly from the candidates and follow the midterm election.
Now it’s time to make your voice heard. If you haven’t already cast your ballot, head to Google and search “where to vote” to find your voting location and make your voice heard.
As polls close, tune into YouTube, where these news organizations will bring you live election results coverage throughout the evening:
Brandon Feldman, YouTube News and Politics
Iraq war veteran Joshua Carroll used to spend nights at his security post watching YouTube to learn trigonometry so he could pursue his passion for space. In just three weeks, YouTube helped him improve his math skills from a 10th grade level to the level required to take physics classes at New River Community College in Virginia. Today, he makes a living as a physicist, using Bernoulli differential equations in fluid flow systems. Joshua is not alone–people all over the world use YouTube to learn and follow their passions.
Whether it’s learning prerequisites for a college course or how to compete in Olympic javelin throwing, everyone seems to have turned to YouTube to learn something. Many of these learning stories are powered by an incredible community of EduTubers like PhysicsGirl and Manual do Mundo, whose videos have demonstrated the appeal of content that enriches as well as entertains.
In July, Susan, our CEO, announced YouTube Learning, an initiative to support all those who use YouTube to share their knowledge with the world and the millions of users who come to our platform to learn. And today she shared that we’ll be investing $ 20m to expand this initiative as we strive to make YouTube even better for educators and learners. Here’s more on the steps we’ll be taking:
Funding for Great Educational Creators on YouTube
We’ve already completed our first round of investment in some of the most respected names in online education like TED-Ed or Hank and John Green’s Crash Course. We’re also supporting many of our emerging EduTubers like Socratica and Linda Raynier. Creators who are interested in applying to the Learning Fund can sign up for more information here.
In addition to investing in EduTubers through the Learning Fund, we’re also developing new YouTube Originals focused on learning like Mind Field: Season 3 from Vsauce creator Michael Stevens, and a new series with Vox Entertainment which was announced earlier this month.
Partnering with Trusted Institutions
We know it’s important to make quality learning content easier to find on YouTube, so we’re launching a new channel called Learning, where major partners like Goodwill and Year Up are contributing curated playlists highlighting videos that teach career skills. The channel will make it easy for users to find tutorials, DIY videos, explainers, and skill-based playlists.
We’re also excited to announce partnerships with leading online learning platforms, like edX, a non-profit offering courses from the world’s best universities and institutions, and OpenClassrooms, an education platform based in France. Together they will bring over some of their most popular video courses to YouTube.
Expanded Resources and Support for EduTubers
In 2018 we’ve held YouTube EduCon conferences in California, Mexico, and Brazil to connect EduTubers with new resources and each other. These creators are a testament that powerful educational content can come from anyone, anywhere. Here are a few more ways we plan to support them in 2019:
We may not all become scientists or professional chefs by learning through videos, but we can promise that anyone who wants to learn and teach will have ever greater opportunities to do so on YouTube. Expect more announcements in the months and years to come as we continue to meet with you and hear how we can best support learning on YouTube.
Malik Ducard, Global Head of Learning, Social Impact, Family, Film & TV, recently viewed “Where Does the #Hashtag Symbol Come From?“
Over 1 billion fans come to YouTube each month to connect with their favorite artists and discover new music. Thanks to a new partnership with Eventbrite, we’re making it simple for fans to go from experiencing music online to seeing live performances.
Starting today, fans watching videos from YouTube Official Artist Channels will see Eventbrite listings for live music performances throughout the U.S. below the video. With one easy click on the “Tickets” button, they’ll be able to purchase directly from Eventbrite.
Live events continue to be a major source of revenue for artists, so we want to help artists keep fans updated on their upcoming shows and sell more tickets to live performances. YouTube’s global audience also lets artists find new fans with 26% of Millenials (44% of teens) claiming they discover live music events on YouTube, according to Nielsen.
Through our partnerships with Eventbrite and Ticketmaster, YouTube now covers more than 70% of the US ticketing market and we’ll continue to add new artists and venues of all sizes to our list in North America as well as expand globally.
We’re excited to further the power of video discovery on Youtube to bring artists and fans together and continue supporting those connections through live shows.
The YouTube Music Team
The good thing about Gboard and Chrome on Android is that their beta program handles tests and features prior to them hitting the masses. YouTube has utilized server-side tests that basically use random users as guinea pigs, but it now has an official beta program to (supposedly) stop that practice. I’d much rather have tests […]
Come comment on this article: YouTube app on Android finally gets a beta program
Google’s major video streaming platform, YouTube, is totally down right now. The home page on desktop is struggling to load anything, and while the mobile app seems like it’s faring a little better at showing some videos, they totally error out when you actually try to watch them. Google’s acknowledged the problem, although they haven’t […]
Come comment on this article: YouTube is down for everyone right now, including YouTube TV and YouTube Music
YouTube is thrilled to debut “Shawn Mendes,” its latest Artist Spotlight Story, created in collaboration with international pop phenomenon Shawn Mendes. The Spotlight Story gives fans an authentic and intimate look into Shawn’s life following the launch of his latest self-titled album. Mendes has grown to be one of the most popular musicians today with a massive fanbase that stemmed from his early YouTube uploads covering other artists.
“It was just about doing it for fun and posting videos,” Shawn recalls of his earliest YouTube uploads in “Shawn Mendes,” the latest installment of the Artist Spotlight Stories series from YouTube Music. “I wasn’t dreaming about stadiums, or Grammys. I was dreaming of my friends being like, ‘That’s very cool. I love that. You sounded great.’ I just wanted to be that guy who sang and played guitar on YouTube.”
Directed by YouTube Creator, filmmaker, and longtime friend Casey Neistat, “Shawn Mendes” looks back on Mendes’ journey from uploading covers to YouTube in his suburban-Toronto bedroom to performing on the world’s biggest stages as he gets ready to release his self-titled third album. Casey follows Shawn on the road and documents his rise to stardom through revealing interviews that showcase Shawn’s hard-working nature and youthful resilience.
With 15.7 million fans subscribed to his official channel, the three-time Juno winner is currently one of the biggest musicians on the planet. He’s racked up 2.2 billion views across YouTube in the past 12 months alone, with “Treat You Better” and “Stitches” both passing the billion-view mark — making him the youngest artist to have more than one video break nine digits. More recently, his 2018 anthem “In My Blood” charted on YouTube in over 15 countries and landed the singer three MTV VMA nominations.
YouTube Music’s Artist Spotlight Stories are intimate and personal video portraits of artists who are pushing the boundaries of creativity and connecting with fans in unique and powerful ways on YouTube. Recent YouTube Spotlight Stories include Janelle Monáe: “A Revolution of Love,” J Balvin: “Redefining Mainstream,” G-Eazy: “These Things Happened,” and Camila Cabello: “Made in Miami.” The series is meant to shine a light on artist journeys and how they have leveraged YouTube to be successful, in hopes that their stories inspire others in the music community to do the same.
YouTube is where the world watches gaming. More than 200 million of you come to YouTube every single day to watch gaming videos and streams. That’s like the entire country of Brazil heading to YouTube daily. And that’s because of you, the community of gamers and creators who have turned YouTube into the gaming video platform it is today. From mobile gaming to strategy guides, Let’s Plays to Esports and charity live streams, you’ve created a place for everyone, from hard core to casual gamers.
We’re always working to make the gaming experience on YouTube better. Over the past few years we’ve focused on building tools and experiences that the gaming community has been asking for. That’s why in 2015, we launched YouTube Gaming, a standalone app for gamers where we tested new features like Game Pages for better discoverability, Super Chat and Channel Memberships to help fans show support for their favorite creators, Dark Theme and even a new live streaming platform based on the gaming community’s feedback. The response to these features has been so positive that we brought them over from the YouTube Gaming app to the main YouTube experience.
Today, we’re launching a new Gaming destination to give gamers a home on YouTube! You can find the new YouTube Gaming destination at youtube.com/gaming.
At the very top of the page you’ll see personalized gaming content based on what you like to watch. You’ll also see top live games and the latest gaming videos from your subscriptions, bringing the best of uploaded videos and live gaming to one destination. We’ve also built dedicated shelves for live streams and trending videos.
Everyone has a favorite game. You can now find gaming videos from all over YouTube, related to that specific game on new game pages. These include popular videos, live streams, and other games from the same publisher or developer. With tens of thousands of different game pages, you’ll be able to find content no matter how big or small the game is.
We want to do more to help our smaller creators grow on YouTube too, so we’ll be highlighting gaming creators who are “On The Rise” on the Gaming destination and in Trending. Each week we’ll showcase a new up and coming gaming creator to help more fans discover their content. This is launching in the U.S., and we’ll continue to roll this out to more countries in the future.
We have a strong and vibrant audience on the YouTube Gaming app, but the amount of gamers we are able to reach is far bigger on YouTube. After all, YouTube is where more than 200 million gamers come to engage with your favorite games and creators every day, watching over 50 billion hours of gaming content in the last 12 months alone. That’s why, in March 2019, we’ll retire the YouTube Gaming app and focus all of our gaming efforts on YouTube where we can reach our entire gaming community.
From creators like elrubiusOMG who has hit live gaming records, to Ninja, the fastest growing creator in YouTube’s history who helped usher in the era of Fortnite, or itsFunneh who became one of our biggest gaming creators by making us all laugh with Minecraft and Roblox videos, we thank you for building a strong gaming community on YouTube. We’re committed to helping gaming creators succeed and look forward to seeing how you all continue to shape the future of gaming.
Posted by Christina Chen, Director of Product Management, who recently watched Warbringers: Azshara
We believe that no two families are the same — and that their needs are ever-changing as they grow up. That’s why we are committed to building YouTube Kids in a way that offers kids the content they love and grown-ups the tools to customize the app as they see fit. Today we’re excited to launch two updates we think families will really enjoy: parent-approved content and a new experience for older kids.
First, we’re following up on our April announcement and sharing that we’ve launched parent-approved content. This highly requested parental control allows parents to handpick every video and channel available to their child in the app. It is available today globally on Android and coming soon to iOS.
For parents who want to enable this feature, open settings, go to the child’s profile and select “approved content only.” Now they’re ready to start picking videos for their kids.
Parents can choose any video, channel or collection of channels they like by tapping the “+” button. Parents can also search for a specific creator or video. If parents choose to enable this mode, their kids will not be able to search for content on their own.
We work hard to make videos in the app family friendly, but no system is perfect. It’s always possible that a parent may find something they don’t want their child to watch in the “Younger” or “Older” experiences. If this happens, we ask that parents block and flag the video for review by our team. This makes YouTube Kids better for everyone.
As we continue to receive feedback from parents and turn that feedback into improvements to the YouTube Kids app, we hope that all families and kids can create the experience they want!
Happy watching from our family to yours,
James Beser, Product Director for YouTube Kids, recently viewed “Water Bottle Flip 2” from Dude Perfect
Back at Google I/O this year, Google announced some digital wellbeing tools for YouTube and Android. Now that Android 9 Pie is official we have access to some of those system-wide tools, but the YouTube update has been elusive all year. It’s finally starting to roll out, though, so you’ll soon be able to keep […]
Come comment on this article: Google’s digital wellbeing tools for YouTube are finally rolling out
Google has updated its Clock application on the Play Store, which is honestly a pretty boring app that gets pretty boring updates. Normally, anyway. This time, though, the Clock app is getting Spotify integration. Weird? We’ll explain. Set your alarms with Spotify Songs Some people like to wake up to music by setting particular songs […]
Come comment on this article: Google Clock app integrates with Spotify for musical alarms, but where’s YouTube Music?
We love the new wave of cord cutting services like Sling TV and YouTube TV, but they’re not without their own set of problems. In this case, YouTube TV decided to take a nap on Wednesday in the middle of the World Cup semifinal match between England and Croatia. It’s one thing to go down […]
Come comment on this article: YouTube TV offering a credit for going down during the World Cup
Earlier this year signs surfaced indicating Google was working on an incognito mode for YouTube. As spotted during testing, the new mode was designed to be similar to what Google did with Chrome’s incognito mode in that the app will not retain the watch and search history. With the latest update for YouTube that started […]
Come comment on this article: Incognito mode for YouTube rolling out with latest update
The work of trusted journalistic organizations is as critical as ever, especially when it comes to seeking information about current events online.
In March, the Google News Initiative (GNI) kicked off with the goal of helping journalism thrive in the digital age. Today, we’re announcing steps we’re taking with the GNI to support the future of news in online video, and product features we’ve been working on to improve the news experience on YouTube.
Supporting journalism with technology that allows news to thrive
We believe quality journalism requires sustainable revenue streams and that we have a responsibility to support innovation in products and funding for news.
For example, in 2015 European publishers came to us to ask about how they could scale their video efforts, especially because maintaining video delivery infrastructure is costly. Working alongside them we launched Player for Publishers, a solution that enables news organizations to use YouTube’s video player to give viewers a world-class video experience across their own websites and mobile apps. Player for Publishers reduces costs and offers improved monetization for news organizations.
Since then, we’ve expanded these efforts beyond Europe. Today, over 100 publishers in more than 25 countries use Player for Publishers.
As part of the launch of GNI in March, we announced funding to support the future of news. Today we are committing $ 25M to a YouTube-specific investment:
News organizations interested in more information about these efforts can sign up here.
Making authoritative sources readily accessible
Authoritativeness is essential to viewers, especially during fast-moving, breaking news events, so we’ve been investing in new product features to prominently surface authoritative sources:
Providing more sources and context on breaking news
After a breaking news event, it takes time to verify, produce and publish high-quality videos. Journalists often write articles first to break the news rather than produce videos. That’s why in the coming weeks in the U.S. we will start providing a short preview of news articles in search results on YouTube that link to the full article during the initial hours of a major news event, along with a reminder that breaking and developing news can rapidly change.
Expanding Top News and Breaking News
To make it easier to find quality news, our Top News shelf prominently highlights videos from news sources in search results (see the picture below on the left). And when a breaking news event happens, we want users to know about it. That’s why our Breaking News shelf highlights videos from news organizations about that event directly on the YouTube homepage (see the picture below on the right). Today, our Top News and Breaking News features are launched in 17 countries, including the U.S., U.K., France, Italy, Japan, India, Mexico, Brazil, South Africa, Nigeria and more. We will double that number in the coming months.
Showcasing more local news, starting with the U.S.
Many people want, value, and trust local news. And when a major event happens, local reporters are often the first on site to capture events as they unfold. We’ve begun testing features that surface local news in the YouTube app for TV screens across 25 media markets around the United States, making it easy to access local news in the living room–our fastest growing screen. So far, local news has seen strong engagement, and we will be expanding it to dozens more markets like Cincinnati, Las Vegas and Kansas City.
Providing context to help people make their own decisions
We also believe users should be able to choose and make their own judgments about the information they consume along with context to inform their judgments. That’s why we’re rolling out a few new features that we will continue to build upon:
Giving users more sources of information on topical searches and videos
Starting today, users will begin seeing information from third parties, including Wikipedia and Encyclopædia Britannica, alongside videos on a small number of well-established historical and scientific topics that have often been subject to misinformation, like the moon landing and the Oklahoma City Bombing.
Investing in digital literacy education
Along with the Google News Initiative and Google.org, we have teamed up with the Poynter Institute, Stanford University, Local Media Association, and the National Association for Media Literacy Education (NAMLE) to support MediaWise, a U.S.-based initiative designed to equip 1 million teens with digital literacy skills. Six incredible YouTube Creators, including John Green, Ingrid Nilsen, and Mark Watson, will be working with MediaWise to bring awareness to digital literacy and help educate teens.
We remain committed to working with the journalism community to build a more sustainable video ecosystem for news organizations. We know there is a lot of work to do, but we’re eager to provide a better experience to users who come to YouTube every day to learn more about what is happening in the world from a diversity of sources.
– Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer
The wait is over! Starting today, YouTube Music is available to everyone in the U.S, Australia, New Zealand, Mexico and South Korea* in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music they love and effortlessly discover new favorites.
YouTube Music is a new music streaming service built on top of all the music on YouTube that you can’t find anywhere else – personalized and all simply organized in one new app and web player.
Here’s how it all comes together:
YouTube Premium also launches today
Starting today, YouTube Premium (formerly YouTube Red) will be available in 17 countries, providing members with the benefits of Music Premium, plus ad-free, background, and downloads across all of YouTube. YouTube Premium members also get access to the full slate of YouTube Originals shows and movies including the hit series Cobra Kai, Impulse, F2 Finding Football and The Sidemen Show. For a limited time, get three months free of YouTube Premium here, ($ 11.99 per month after, $ 17.99 per month for a Family Plan)*.
Current YouTube Red and Google Play Music members (including family plans) in the U.S., Australia, New Zealand, and Mexico will automatically receive access to YouTube Premium at their current price. Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as it becomes available there. Nothing is changing with Google Play Music – you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
Try YouTube Music and YouTube Premium
Get the new YouTube Music from the Play Store and App Store today or check out the brand new web player at music.youtube.com. You can sign up for YouTube Premium at youtube.com/premium.
*YouTube Music Premium is $ 9.99 per month and YouTube Premium is $ 11.99 per month for individual memberships in the U.S. Pricing and Family Plan availability varies by country. South Korea will only offer YouTube Premium at the current price of YouTube Red.
As the world eagerly awaits the 2018 FIFA World Cup in Russia, football fans are turning to YouTube to research and gear up for this summer’s tournament. In fact, global interest for the 2018 FIFA World Cup continues to grow, with search volume across Google and YouTube besting that of the Olympics, as well as other major sporting events.
To better understand what football fans are watching on YouTube, we researched which national teams, players, and football-related videos were trending on the platform over the past year:
Latin American teams and players lead the world in viewership
YouTube users around the world spent the most time watching videos related to Latin American teams. When it comes to watch time in 2017, the top five most popular national teams consist of Argentina, Brazil, Peru, Portugal, and Mexico.
Below are the most popular 2018 FIFA World Cup teams in each of the world’s countries (by the watch time each team received in that country in 2017):
Videos of superstar football players, including Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all had an 80 percent increase in watch time last year (versus the year prior).
Match recaps, game highlights and trick shots scored high with soccer fans
When it comes to football-related content on YouTube, match recaps, game highlights and trick shots proved popular. Over the past two years, the amount of time people spent watching match recaps on YouTube has more than doubled, and since the last FIFA World Cup, watch time for soccer game highlights has grown by 9x, while watch time for soccer-related trick shots has gone up by 50 percent.
On YouTube, football fans don’t just watch, they participate
People are also turning to YouTube to improve their own soccer skills, with watch time of “Drills and Skills” videos increasing 6x since 2014. Check out some popular soccer tutorials here:
How to watch your favorite 2018 FIFA World Cup moments this summer
Miss a game? Can’t get enough of the action? On YouTube globally, you can catch up on your favorite 2018 FIFA World Cup moments with select video highlights from official FIFA broadcasters in more than 80 countries around the world, including from Fox and Telemundo in the U.S., the BBC in the U.K., ARD Sportschau in Germany, NHK in Japan, Kwese in Nigeria and across Africa, Televisa in Mexico, Latina Televisión in Peru, and more. In the U.S., you’ll be able to watch all games live in markets where YouTube TV is available, with the additional option of using the YouTube TV cloud DVR feature to record matches you can’t catch in the moment.
The excitement doesn’t end on the pitch. There are hundreds of YouTube channels that will take you beyond the games for the complete 2018 FIFA World Cup experience, with live shows, training footage, interviews, banter and match analysis. The official FIFA channel will share content from around the tournament and keep users up-to-date with the latest news. A number of channels will have regular original and exclusive content including the FA with daily content from the English national football team, Germany’s DFB Die Mannschaft will report from the training camp as well as the team’s base camp, and FC Barcelona will even host interviews with Barça World Cup legends.
Join us in the countdown to the official kickoff …
Posted by Team YouTube
Last week we announced the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to music.youtube.com/coming-soon.
Here are six reasons we think you’re gonna like it:
To the Google Play Music users out there, nothing will change – you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our blog.
We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to music.youtube.com/coming-soon.
Elias Roman, Product Manager, YouTube Music, recently played “Miranda Lambert – Little Red Wagon.“
Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer. Some of the most memorable moments with artists happen early. That’s why we aimed to capture those moments with last year’s launch of Artist on the Rise on YouTube’s Trending tab, which spotlights three songs from emerging artists every week.
To support and help more artists get discovered at every phase of their career, today we’re expanding the Trending tab feature with the launch of a new monthly program called Artist on the Rise.
The program will promote a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces. The Artist on the Rise Trending tab will also continue to feature three songs a week from emerging artists that are making a significant impact on YouTube.
The program’s first Artist on the Rise is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island / FMLY and known for her smoky voice, outspoken lyrics and soulful R&B hooks. She’s grown from an aspiring artist covering hits like Adele’s “Hello,” to become a star in her own right, receiving the Juno Award for Breakthrough Artist of the year and partnering with Calvin Harris on the track “Hard to Love.” In true YouTube fashion, she’s cultivated a loyal fanbase over the years, racking up 22.6 million views for her breakout hit “Figures.” 2018 will be a huge year for Jessie – if you don’t know her now, you will soon.
To check out more from Jessie Reyez, head to her story on the YouTube for Artists blog and stay tuned on the Artist blog and @YouTubeMusic’s socials for future updates on YouTube’s Artist on the Rise program.
— YouTube Music
Since launching YouTube Red in 2015, we’ve been thrilled with how people are enjoying the service, whether it’s downloading videos for a flight, binging the first season of Cobra Kai, or listening to the wide breadth of ad-free music. As part of ongoing enhancements to the member experience, today we’re excited to announce that YouTube Red is becoming YouTube Premium!
The new YouTube Premium includes:
It’s all coming soon to even more countries.
Ad-free, background play, and downloads across YouTube
Pricing and Availability
*South Korea will only offer YouTube Premium at the current price of YouTube Red.
**If that price changes in the future, we will give plenty of notice
From Beyonce’s livestream at Coachella to landmark videos like “Despacito,” “New Rules” and “This Is America,” more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.
But YouTube was made for video, not just music. On Tuesday, May 22, we’ll be changing that by introducing YouTube Music, a new music streaming service made for music with the magic of YouTube: making the world of music easier to explore and more personalized than ever. The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here. YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.
So what is YouTube Music exactly?
A new music streaming service from YouTube
Find more of the music you’re looking for
Effortlessly discover new music
While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for $ 9.99 a month. If you are a subscriber to Google Play Music, good news, you get a YouTube Music Premium membership as part of your subscription each month. And if you use Google Play Music, nothing will change — you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
To extend the features of YouTube Music Premium beyond the music app, we’re soon introducing YouTube Premium, the new name for our YouTube Red subscription service. YouTube Premium includes ad-free, background and offline across all of YouTube, as well as access to all YouTube Originals including Cobra Kai, Step Up: High Water and Youth & Consequences. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But because it includes our brand new YouTube Music service, the price will be $ 11.99 for all new members. If you’re already a YouTube Red (soon to be YouTube Premium) member, don’t worry you’ll still enjoy your current price.
Starting Tuesday, we’re rolling out the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. It will expand more broadly in the coming weeks. We’ll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. If you want to know when the new YouTube Music is available in your country, head to music.youtube.com/coming-soon and let us know you’re interested.
Elias Roman, Product Manager – YouTube Music, recently listened to In Due Time by Outkast
*South Korea will only offer the YouTube Premium membership, not YouTube Music Premium.
Google has been updating a lot of their apps and services recently, but one that has not received much attention is YouTube TV. However, users of the service may notice a new pop-up message the next time they launch the app on their smartphone letting them know that a new “voice remote” feature is available. […]
Come comment on this article: YouTube TV finally getting voice remote feature
Primetime is no longer defined by the time the show is aired, but by the connection that content has with its audience. We see this reflected through over 150 million hours of YouTube watchtime per day on TV screens alone.1 In this next era of entertainment and information, we’re more committed than ever to YouTube being a platform for fresh voices, authentic stories, and thought-provoking dialogue.
Tonight at our seventh annual newfront event, Brandcast, we unveiled the latest content trends and new ways for advertisers to connect with their most attentive audience to drive unmatched results for their business. Brandcast is where advertisers, creators and fans come together to celebrate the vibrant community of YouTube.
Doubling down on can’t-get-enough-of original content
At last year’s Brandcast, we announced our new slate of ad-supported YouTube Originals, bringing shows from top Hollywood talent and YouTube creators to everyone, everywhere. From the Slow Mo Guys to Kevin Hart, our first year slate of brand-sponsored shows amassed over 700 million views across all episodes and related clips.2
Katy Perry’s 96-hour livestream, “Witness World Wide,” was named one of Time Magazine’s Top 10 TV shows of 2017, and just today, “Demi Lovato: Simply Complicated” was nominated for Best Music Documentary for the 2018 MTV Movie & TV Awards. All of this content was free and available to YouTube’s 1.8 billion monthly logged-in users3 as a result of partnerships with brands like Johnson & Johnson Consumer, Ulta Beauty, LL Bean and more.
As we move into our second year, we plan to build on the success of our first. We’re using the global reach of YouTube to shine a light on the human stories that inspire us, make us smarter and demonstrate the potential of what we can achieve. Here’s a sneak peek of a new slate of shows that will not only engage and entertain, but also celebrate diverse and authentic voices:
After generating significant viewership, we’re bringing back these audience favorites:
In addition to the can’t-miss shows above, we’re also excited to announce we will be rolling out even more Artist Spotlight Stories—intimate and personal video portraits of music artists who are pushing the boundaries of creativity and connecting with fans in unique and powerful ways on YouTube. We will be partnering with artists, including Shawn Mendes, J Balvin, Janelle Monáe, and more, on Spotlight Stories this year.
Making even more top content accessible to advertisers
Every one of the shows outlined above will be available through Google Preferred—our premium content offering for advertisers—so that brands can continue to access some of the most popular stars and inspiring stories on YouTube. Year-over-year, we continue to see tremendous growth from Google Preferred. In fact, Google Preferred Lineups reach more 18-49 year-olds monthly than any cable network or full episode player.4
Today, we’re adding to that momentum. For the very first time, Google Preferred Lineups and Breakout Videos will include our complete music universe, including eligible VEVO channels and videos. This gives brands the unprecedented opportunity to advertise against virtually all music in the world, from fresh talent to the most popular music icons. Thank you to our partners at Sony Music, Universal Music Group and VEVO who have joined Warner Music Group and countless independent record labels to bring all of this exciting music to you.
We’re also focused on giving brands even more opportunities to advertise against some of the most influential live music events with Google Preferred and sponsorships. Once again, we are an official livestream partner of the Global Citizen Festival, and we will livestream shows from multiple cities around the world. And, we’re thrilled to announce we have renewed our exclusive livestream partnership with Coachella for an additional three years. The renewal will take YouTube through 2021, which will mark 11 consecutive years of a Coachella webcast on YouTube.
Beyond music, we are also launching a new product improvement to help advertisers reach audiences among some of YouTube’s most popular content. We’re adding new signals to enhance affinity segments on Google Preferred so advertisers can engage with the most relevant audience, creating a richer experience for brands and users alike.
Offering undivided attention and unmatched results
We’ve always believed that when you put the user first, great things will follow. By providing our audience with a home for immersive, engaging video content and our advertising partners new ways to reach their customers that are relevant and assistive, we can deliver greater impact for everyone. Looking across Nielsen Matched Panel Analysis (MPA) studies we’ve run to date, we see that over 70 percent of YouTube campaigns drove a significant lift on offline sales.5
We recognize the need to hold ourselves accountable with first- and third-party measurement tools. That’s why we’ve partnered with trusted experts, such as MOAT on viewability and Nielsen on reach, among others. And tonight we announced we’ll continue this work by extending sales lift measurement to Nielsen Catalina Solutions, soon giving advertisers a new option to measure the effectiveness of YouTube campaigns at moving products off the shelves.
Check out #Brandcast to see highlights from the night.
Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched “WORLD RECORD – Longest Domino Line EVER!”
1YouTube Internal Data, Global, Accurate as of Jan 2018. Based on seven day average of watchtime for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles
2Google Data, Global, April 2018
3YouTube Internal Data, Global, March 2018
4Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of all individual U.S. cable networks. Reach among person 18-49 (Live +7, one minute qualifier), television only, September 2017.
5Commissioned Nielsen Matched Panel Analyses – Base: 55 YouTube Campaigns from 2016-2017 across nine countries; count based on tested strategies with a lift based on a one-sided significance >80 percent