With everyone staying indoors and practicing social distancing in the midst of the COVID-19 pandemic, we’ve seen some sites and services degrade video quality to deal with the boost in traffic that they’re getting. As of right now it’s mostly just affected Europe, but Google has announced they’ll be throttling YouTube video streams across the […]
Come comment on this article: Google is going to slow YouTube down for the next month
Wondering what to watch while you self-isolate? Well, if you are an Uncarrier customer you’ll be glad to learn that T-Mobile Tuesdays is rewarding you with a two-month subscription to YouTube Premium (with YouTube Music Premium included), at no cost to yourself. From today onwards, T-Mobile customers can watch ad-free videos, download their favorite content […]
Come comment on this article: Uncarrier customers get two-months of YouTube Premium for free with T-Mobile Tuesdays
We’re fortunate to have an incredible community of learning creators on YouTube. From CrashCourse to Physics Girl, the EduTuber community has been helping people around the world learn and keep up with their studies. We wanted to take a moment to provide an update around how we’re supporting their efforts.
Starting today, we’re launching Learn@Home, a website with learning resources and content for families. From Khan Academy to Sesame Street to code.org, Learn@Home will spotlight content across math, science, history and arts from popular learning channels. We’ll also have a dedicated section for families with kids under 13, where parents and kids can watch videos together that encourage kids’ creativity, curiosity, playfulness and offline activities, such as how to build a model volcano. The website is launching today in English and will continue to evolve. We’re working to expand to more languages in the coming days, such as Italian, French, Korean, Spanish, Japanese and more.
The YouTube Learning destination is designed to inspire and help students with high-quality learning content on YouTube. The destination regularly features supplemental learning content, celebrates learning moments, and shares tips for learners. The destination is available in English today and will expand to Italian, French, Korean, Spanish, Japanese and more in the coming days. You can find the Learning destination at youtube.com/learning or in the brand new Explore tab on the YouTube app.
As people #StayHome to work and study, it can feel like an isolating time. We’ve been inspired by the #StudyWithMe movement, where students share their study experiences with each other online. Whether reading or listening to music, it helps to feel less alone when you study together.
YouTube Kids provides kids under 13 with a safer environment where they can explore their interests and curiosity on their own while giving parents the tools to customize the experience. The app features a range of timely content, such as healthy habits, indoor fun and learning.
We understand this is an unprecedented situation facing families across the globe. We’re humbled by the incredible EduTuber community that’s sharing knowledge with the world, and we hope you find these resources helpful in these challenging times.
Malik Ducard, VP of Content Partnerships, Learning, Social Impact, Family, Film & TV
Every time International Women’s Day rolls around, it’s an opportunity to reflect on all the women who push YouTube to be even better. They make this community the best that it can be.
Here are nine women, from around the globe, who inspire us with their creative and entrepreneurial spirit. They’re teachers, leaders and artists. They’re often in traditionally male-driven communities, breaking glass ceilings, everywhere they go. We’re proud to feature some of their answers to our Q&A, and we’re so, so lucky to call them YouTubers.
Rachana is a chartered accountant, faculty member at the Institute of Chartered Accountants of India, trained in Indian classical music, a mom, and is at the helm of a 400K+ strong YouTube channel, where she educates her viewers on finance, business, and markets. Her channel team has grown from two people to five, including researchers and a video producer.
A NextUp Women to Watch winner in India, she’s passionate about equipping women to be financially independent. She’s one of the few creators in a traditionally male-driven arena of financial education in India.
YT: What are you most proud of from your work on YouTube?
Rachana: “I feel proud of the fact that my most viewed lecture on Youtube which has crossed 2.4 million views is a 1.5 hours lecture! Encouraging people to click on such a long lecture and keeping them glued to it for a substantial time makes me feel really good.
I also feel proud that people from the Indian Navy, Indian Airforce and Indian Army also watch my lectures. I have received many comments from them on many of my videos! So, I feel proud of the fact that I am able to serve those who serve our nation!”
Emma Jakobi is an English teacher from Australia and is also the brain behind mmmEnglish, one of Australia’s top learning channels. Emma created mmmEnglish to help her students learn while she wasn’t teaching. The channel took off quickly, and Emma saw the opportunity to build a business helping people learn English, using YouTube to reach an engaged global audience.
YT: What are you most proud of from your work on YouTube?
Emma: “YouTube has been the catalyst that has taken my career and my life in a new direction – one that I couldn’t have imagined 5 years ago! In particular, it has allowed me to create a second business that I am completely in love with, The Ladies’ Project, a community for international women learning English as a second language. It takes away the pain of finding genuine speaking partners to practise with online, while empowering women to build confidence in themselves (their English conversation skills!) and create opportunities to thrive.”
Refika is a Turkish food writer, TV presenter and YouTube sensation. Her mission is to teach cooking to an audience of all ages and promote Turkish cuisine while also having fun. In the course of a year, she’s become the largest cooking channel in Turkey with a diverse audience across generations.
She now has a large team of 35 supporting her on production, sales and merchandise. She recently more than doubled the staff to handle the launch of her physical merch store and her globalization efforts via her English channel. Refika says YouTube has helped her both financially and emotionally, allowing her to grow her business and pursue her dreams.
YT: How do you balance between being a creator and a businesswoman?
Refika: “It’s definitely not easy finding the balance. As a creator and business person, I am the product, I am the creative who keeps the product shiny and interesting, and I’m the operations person managing everything from top to bottom. I always have this feeling that there’s never enough time, and this weighs on me. I always have this heavy feeling of guilt, never feeling enough, but at the end of the day, I do my best!”
Nikkie de Jager, better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger. Nikkie first began uploading videos in 2008 at the age of 14, after watching MTV’s “The Hills.” Now, she’s an emerging media brand with brand collaborations ranging from Ofra and Maybelline. Nikkie has also worked with Lady Gaga, promoting her makeup brand, Haus Laboratories. Earlier this year, it was announced she’ll be the online host of Eurovision.
YT: How do you balance between being a creator and a businesswoman?
Nikkie: “In the beginning you need to learn what a ‘business person’ is because you are the brand and sometimes it might feel weird to talk about your own work, etc., but you get used to it. I now know I am my channel and my channel is my brand.
Also, I’ve been very fortunate to have help from very good, trustworthy people who help me on the business side so I can focus on creativity.”
YT: What is one important lesson learned from being a YouTube boss?
Nikkie: “Don’t get comfortable. As a platform,YouTube continues to evolve, so stay flexible and don’t take any opportunity for granted.”
This country-side Brit manages two channels — she vlogs about her daily life on one (Lucy Bella Earl), while teaching folks the queen’s English on the other. Lucy currently has over 3 million subscribers.
YT: What is one important lesson learned from being a YouTube boss?
Lucy: “No matter how hard you try, you’re not going to be everyone’s cup of tea. I was brought up to be a people pleaser, and it’s taken a long time for me to accept that some people aren’t going to like me and that is totally fine! In fact, sometimes, it can work in your favor.”
Mindy McKnight owns and operates the #1 hair channel on YouTube, Cute Girls Hairstyles. Mindy’s hairstyle tutorials began as a hobby, but have since led to a family social media empire, including over 23 million followers across all social platforms, six successful YouTube channels totaling over 2 billion views worldwide, and several highly successful off-platform businesses, such as the haircare brand, Hairitage, which is currently sold in Walmarts nationwide.
YT: What is one important lesson learned from being a YouTube boss?
Mindy: “One of the most important lessons I’ve learned from being a YouTube boss is that your career doesn’t have to be ancillary to your family. There’s a way to build a career around the things you’re most passionate about, and for me that was family and hair. That was the magic recipe for us, and I love that we didn’t have to choose one or the other.”
Sabrina is known for her Roblox game content, from music videos and game development to being one of the producers of the first ever Roblox Influencer Championship event. She’s grown to nearly 1 million subscribers.
YT: What is one important lesson learned from being a YouTube boss?
Sabrina: “It takes a lot of trial and error to find a middle ground between what you want to do and what the community wants to see. When you find it, it’s extremely rewarding because both you and your viewers are happy and that’s sustainable.”
Nathalia Arcuri quit her job as a journalist to start Me poupe!, the country’s first platform dedicated to financial education and women’s empowerment. She now has the largest financial entertainment channel in the world and is considered one of the most influential women in Brazil.
YT: What are you most proud of from your work on YouTube?
Nathalia: “I am proud to have created a new vertical of content within YouTube, which is entertainment applied to education. It is knowing that I was able to open a door to other financial channels, which today makes the subject have much more impact in the lives of many many people. …. We are talking to a huge number of Brazilians who have never had access to financial education. And the moment Me Poupe! democratized access through a simpler and more fun language, and people started to understand that it is possible to talk about a subject that is so tense, that it is so hard in a light way, it broke several barriers and made that subject, that it is so important for people to be freer and make better decisions with money, not be so hostage to debt and have this financial education. So what I’m most proud of is being at the forefront of this segment on YouTube.”
Singer/songwriter/dancer Tate McRae released her debut EP “all the things i never said” in January, featuring her hit song “stupid.” Tate is set to kick off her “All The Things I Never Said Pt. II” tour on April 1.
YT: How do you balance between being an artist and a businesswoman?
Tate: “I’m the type of person that works best under pressure. I love keeping myself busy and working at all points of the day, otherwise I can drive myself crazy. Having to maintain a heavy workload just motivates me to continue to push through and be the best version of myself.”
YT: What is one important lesson learned from being a YouTube boss?
Tate: “Always stay authentic. Stay true to your roots and (as cliche as it sounds) be yourself. I feel like it’s so obvious when a person/artist puts on a false persona of themselves – it can be read so easily through the screen.”
Answers edited for clarity and brevity.
15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world to share videos. Soon after, the first video — “Me at the zoo” — was uploaded, and before the end of the year, the site was receiving millions of views a day.
Just miles away at Google’s headquarters, I had begun working with colleagues to see how people would use online video. Much to our surprise, users all over the world wanted to upload their videos to share their stories. But what surprised me even more was that so many others wanted to watch these videos about everyday life: funny dances, kids making cute unexpected comments, and, of course, lots of cat videos. These videos entertained us, but they also showed there was something very human about connecting through online video. While traditional media often showed polished and perfected versions of life, this medium was different; it had a raw, honest, and authentic feel.
As YouTube began to take off, it became clear that the company would need significant capital investment to support its growth, so YouTube decided to sell to another company. I, along with Salar Kamangar, made the case to bring the companies together. After the acquisition, founder Chad Hurley became CEO, then Salar, and I was incredibly honored to become YouTube’s third CEO six years ago.
Fast forward to today, and YouTube has more than two billion monthly users around the world, and 500 hours of video uploaded every minute. Looking ahead in 2020, we’re focused on making YouTube a place where everyone has a voice and can see the world as we:
With these new opportunities have come new challenges around responsibility. From the very first days, we realized the importance of setting the rules of the road with Community Guidelines. Over the years, we’ve built on our commitment to protect the YouTube community. While YouTube is clearly a platform — our focus as a company is to distribute the content produced by others — that doesn’t mean we don’t have responsibility. This is my number one focus, and we will continue to do the hard work to make sure that we’re on the right side of history.
We think about our responsibility efforts in terms of 4 Rs:
We’re proud of the work we’ve done over the past three years to raise the bar on responsibility. Over the past two years, we’ve made more than 50 policy changes, often in consultation with relevant outside experts around the world who help us craft guidelines that will protect our community in the long run. Today, problematic content is only a fraction of one percent of what’s watched on YouTube, and we want to drive that number down even more. And as the U.S. presidential election approaches, we will continue to balance openness with responsibility by ensuring that YouTube is a reliable source for information. Our efforts include raising up authoritative election news and removing bad actors and misleading content.
Over the next few months, we’ll be celebrating the moments that led up to the public launch of YouTube in May 2005. As I look back on my journey with online video over the past 15 years, I feel incredibly privileged to have been part of these key moments. What inspires me as CEO of YouTube are the stories I hear everyday of how YouTube enabled someone to build a business, gain new skills, laugh, cry, and connect with others. While I don’t know what the next 15 years will bring, I’m certain that YouTube will continue to empower the next generation of storytellers and enrich all our lives.
Keeping you and your family safe online is a top priority at YouTube. Today on Safer Internet Day, we’re sharing some of the ways we work to keep YouTube safe, and how you can be more in control of your YouTube experience. From built-in protections to easy-to-use tools, we hope you’ll take advantage of these tips:
We work hard to maintain a safe community and have guidelines that explain what we allow and don’t allow on YouTube. Most of what we remove is first-detected by machines, which means we actually review and remove prohibited content before you ever see it. But no system is perfect, so we make sure if you see something that doesn’t belong on YouTube, you can flag it for us and we’ll quickly review it. If you want to know what happened to a video you flagged, just visit your reporting history to find out.
Check out Your Data in YouTube to browse or delete your YouTube activity and learn more about how we use data. Your YouTube privacy settings include managing your search and watch history. If you prefer more private viewing, you can use Incognito mode on the YouTube mobile app or Chrome browser on your computer. Learn more.
You can also take the Privacy Checkup and we’ll walk you through key privacy settings step-by-step. For YouTube, you’ll be able to do things like easily pause your YouTube History, or automatically delete data that may be used for your recommendations.
Head over to Security Checkup for personalized recommendations to help protect your data and devices across Google, including YouTube. Here, you can manage which third-party apps have access to your account data and also take the Password Checkup, which tells you if any of your passwords are weak and how to change them. In addition, you can access Password Manager in your Google Account to help you remember and securely store strong passwords for all your online accounts.
We do not sell your personal information to anyone, and give you transparency, choice and control over how your information is used as a part of Google. If you’re curious about why you’re seeing an ad, you can click on Why this ad for more information. If you no longer find a specific ad relevant, you can choose to block that ad by using the Mute this ad control. And you can always control the kinds of ads you see, or turn off ads personalization any time in your Ad Settings.
We recommend parents use YouTube Kids if they plan to allow kids under 13 to watch independently. YouTube Kids is a separate app with family-friendly videos and parental controls. We work hard to keep the videos on YouTube Kids suitable for kids and have recently reduced the number of channels on the app. The app also empowers parents to choose what’s the right experience for their kids and family, such as which content is available for their kids, how long they can use the app for and much more.
In addition to YouTube Kids, we also recently made changes to Made for Kids content on YouTube to better protect children’s privacy.
Finally if you have any questions or feedback, let us know! We are available 24/7 on @TeamYouTube, or you can always check out our YouTube Help Community to learn about the latest announcements. Responsibility is our number one priority, and together with you, we will continue our ongoing efforts to build a safer YouTube.
— The YouTube Team
YouTube may take a cue from Amazon and Apple in letting you put all your streaming services in one place. The Information sources say YouTube has spent the past several months talking to "several" streaming providers about allowing sign-ups for thei…
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The confetti may have hit the field for the Kansas City Chiefs, but the Big Game isn’t over for the ads. Fans have been watching and re-watching their favorites from in-and-out of the game on YouTube AdBlitz, and it’s finally time to reveal our top five overall and most-viewed by content category.
Congratulations to Amazon! As the only brand to cross 60 million views, Amazon’s #BeforeAlexa Super Bowl spot, starring Ellen DeGeneres, charmed the pants off of football fans this year to be the top-viewed ad on AdBlitz 2020!
Here are the top five most-viewed Big Game ads on YouTube AdBlitz as of Wednesday, February 5, at 11:59 p.m. EST:
Amazon gives us a blast-from-the-past by answering the question, “What did we do before Alexa?” With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa. (Features Ellen Degeneres and Portia)
In celebration of Groundhog Day and playing on the movie featuring Bill Murray, Murray takes a groundhog and escapes in an orange Jeep for endless adventures.
Hyundai pays homage to Boston by featuring Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz, who react to one of the Sonata’s newest and smartest features: Remote Smart Parking Assist.
Chrissy Teigen and John Legend host a party calling out and saying farewell to old luxuries, such as lying about plastic surgery, and saying hello to new luxuries like the Genesis GV80.
Anthony Anderson’s mama tests T-Mobile’s nationwide 5G network by video calling him at the park, in the kitchen and even at the club, showing that it works nearly everywhere.
Top-viewed ads on YouTube AdBlitz as of Wednesday, February 5, at 11:59 p.m. EST by content category:
Be sure to visit YouTube AdBlitz to watch all of this year’s Big Game ads.
Gina Shalavi, Cultural Moments and Trends Lead, YouTube Ads Marketing
From breaking news to key moments, people around the world have been able to access important content and news through YouTube. As President Trump begins his fourth year in office, YouTube continues this tradition.
Like we have in the past, YouTube will live stream the President’s State of the Union address on Tuesday, February 4 at 9 p.m. ET, as well as the response from the Democratic Party. You can tune in to live streams in both English and Spanish. Here are the channels where you can follow the coverage:
You'll have to let go of YouTube's older interface if you've been reticent to try the 2017 redesign. YouTube has warned that it's dropping the classic web interface in March, almost three years after its official replacement. The video behemoth isn…
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As the 2020 election season kicks into high gear in the United States, people will visit YouTube to learn about the candidates and watch the election season unfold. Over the last few years, we’ve increased our efforts to make YouTube a more reliable source for news and information, as well as an open platform for healthy political discourse. Here is an overview of how this work helps us to better support elections.
Our Community Guidelines provide clear guidance on content that is not allowed on YouTube. One common question we get is how these policies apply to election-related content. Here are some examples of where our established deceptive practices policies apply:
Additionally, we terminate channels that:
As always, we enforce our policies consistently, without regard to a video’s political viewpoint.
The best way to quickly remove content is to stay ahead of new technologies and tactics that could be used by malicious actors, including technically-manipulated content. We also heavily invest in research and development. In 2018, we formed an Intelligence Desk to detect new trends surrounding inappropriate content and problematic behaviors, and to make sure our teams are prepared to address them before they become a larger issue. For example, in 2018, as a result of the Intelligence Desk’s work to detect the evolving online tactics and impending statements of terrorist organizations, we shared 100,000 digital fingerprints (also known as hashes) of terror content to the Global Internet Forum to Counter Terrorism’s hash-sharing database.
To combat foreign and domestic coordinated influence operations looking to interfere in electoral processes, we coordinate closely with Google’s Threat Analysis Group (TAG) to identify bad actors and terminate their channels and accounts. Through TAG, we work with other technology companies to share intelligence and best practices, and share threat information with law enforcement.
Political news and events can be subject to misinformation, so the availability of quality information sources is crucial. That’s why we raise up authoritative voices, including news sources, for news and information in search results and “watch next” panels. Millions of search queries and recommendations are getting this authoritative ranking treatment today, and we’re continuing to improve and expand our systems.
Additionally, we introduced Top News and Breaking News shelves to highlight quality journalism, as well as information panels that indicate funding sources below videos from publishers that receive public or government funding. During breaking news events, we provide short previews of text-based news articles in search results, along with a reminder that developing news can rapidly change. Because of all these efforts, last year we saw consumption of content from authoritative news partners’ channels grow by 60%.
For the 2018 U.S. midterm and the 2019 EU Parliamentary elections, when users searched for a candidate on YouTube, we surfaced an information panel with additional information about that candidate—for example, party affiliation and district—above search results. We also highlighted the official YouTube channels of candidates when available. We will have a similar feature for candidates in the 2020 U.S. elections in the coming months.
Content that comes close to violating our Community Guidelines is a fraction of 1% of what’s watched on YouTube in the U.S. To reduce this even further, in January 2019, we launched changes to our recommendations systems to limit the spread of harmful misinformation and borderline content. The result is a 70% average drop in watch time of this content coming from non-subscribed recommendations in the U.S. These changes are now implemented in the U.S. and other English-language markets, and we’ve begun expanding this effort to non-English-language markets, helping us reduce recommendations of borderline content, including election-related misinformation, around the world.
Politicians, commentators and news publishers can access a suite of YouTube features and resources, including support from our partnerships team. These specialists work with news organizations, political creators and candidates on both sides of the aisle to optimize their presence on YouTube, helping them more effectively reach viewers, engage their community and keep their accounts secure.
In addition to our work at YouTube to support elections, other teams at Google are also working hard ahead of Election Day—including by expanding our political advertising policies to provide users with even more visibility into who is buying election ads on YouTube, Google, and partner properties. YouTube remains committed to maintaining the balance of openness and responsibility, before, during and after the 2020 U.S. election. We’ll have even more to share on this work in the coming months.
Leslie Miller, VP of Government Affairs & Public Policy, YouTube
Last September, we announced a series of changes to better protect kids and their privacy on YouTube and to address concerns raised by the U.S. Federal Trade Commission (FTC). Specifically, that all creators will be required to designate their content as made for kids or not made for kids in YouTube Studio, and data from anyone watching a video designated as made for kids will be treated as coming from a child, regardless of the age of the user.
In November, we released a setting in Studio to make it easier for creators to designate their content. And today, we will begin to roll out these changes globally. We wanted to outline what you will start to see in the coming days.
According to the FTC, a video is made for kids if it is intended for kids, taking into consideration a variety of factors. These factors include the subject matter of the video, whether the video has an emphasis on kids characters, themes, toys or games, and more.
To help us identify made for kids content, in November we introduced a new audience setting in YouTube Studio to help creators indicate whether or not their content is made for kids. Creators know their content best, and should set the designation themselves. We also use machine learning to help us identify this content, and creators can update a designation made by our systems if they believe it is incorrect. We will only override a creator designation if abuse or error is detected.
YouTube now treats personal information from anyone watching children’s content on the platform as coming from a child, regardless of the age of the user. This means that on videos made for kids, we limit data collection and use, and as a result, we need to restrict or disable some product features. For example, we no longer serve personalized ads on this content or support features such as comments, live chat, notification bell, stories, save to playlist, and others.
Many creators around the world have created quality kids content for their audiences, and these changes will have significant impact. We’re committed to helping creators navigate this new landscape and to supporting our ecosystem of family content. We’ll share more in the coming months. In the meantime, we continue to engage on this issue. For example, we participated in the FTC’s public workshop and submitted our comment on COPPA, where we discussed the importance of clear guidelines that help creators live up to their legal obligations and support access to quality kids content.
We still recommend parents use YouTube Kids if they plan to allow kids under 13 to watch independently. In fact, tens of millions of people use YouTube Kids every week, and recently we saw an all-time high of weekly viewers since the app’s launch. Starting today, you will see a YouTube Kids promotion across all made for kids content. We also continue to improve the product. For example, we recently launched signed-in support for YouTube Kids on the web and connected devices — such as smart TVs — so parents can now access and control their child’s YouTube Kids experience across even more surfaces.
Responsibility is our number one priority at YouTube, and this includes protecting kids and their privacy. We’ve been significantly investing in the policies, products and practices to help us do this. Today’s changes allow us to do this even better and we’ll continue working to provide children, families and family creators the best experience possible on YouTube.
— The YouTube Team
In celebration of Coachella’s 20th anniversary, YouTube Originals is partnering with Coachella Valley Music and Arts Festival for a feature-length documentary, “Coachella: 20 Years in the Desert.” It is set to premiere March 31. The announcement comes on the heels of Coachella’s official 2020 lineup, and for the tenth year in a row, YouTube is back as the exclusive live stream partner for both weekends of the iconic music festival. Watch the first teaser of “Coachella: 20 Years in the Desert” here.
A documentary feature two decades in the making, “Coachella: 20 Years in the Desert” opens up the vault for the very first time to present the performances and behind-the-scenes stories that shaped the music festival. The film gives a rare look at Coachella’s colorful beginning, presents exclusive, never-before-seen footage and interviews, and features key performances from some of the biggest names in music, including Billie Eilish, Kanye West, Daft Punk, Travis Scott, BLACKPINK, LCD Soundsystem, Rage Against The Machine, Pixies, Swedish House Mafia, Jane’s Addiction, Björk, The White Stripes, Madonna, Moby, Beck, Radiohead and more.
YouTube also announced today that it will return for the tenth year in a row as the official playlist and live stream partner for both weekends of Coachella. This year, YouTube Premium members will receive exclusive Coachella perks, including access to a members-only allocation of passes for purchase. As general on-sale Weekend 1 passes are sold out, YouTube Premium members are one of the only groups with access to this limited supply. YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world, providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise.
YouTube Music is a dedicated music streaming service that guides you through the world of music. With official songs and albums as well as deep cuts, live performances, and remixes, you can listen to exactly what you want, when you want to. Or you can sit back and let us recommend music for you right on your home screen.
Rolling out today, we’re introducing a shelf of three personalized mixes – the new Discover Mix, New Release Mix, and Your Mix – to keep you up to date on what’s just been released and introduce you to a wider range of artists and sounds based on your personal taste. Updated regularly, these mixes will use your listening history to create a unique experience and guide your music exploration to exciting and fresh destinations week after week.
Check out what each of these new mixes is bringing to you:
Discover Mix: Whether introducing you to an entirely new artist you’ve never heard before, or unearthing hidden, lesser-known gems from artists you’re already familiar with, Discover Mix will give you 50 tracks every week that help you expand your musical horizons. With new updates every Wednesday, it’s your go-to playlist to discover music.
New Release Mix: This mix is your one-stop shop for a playlist of all the most recent releases by your favorite artists (and others we think you’ll like). Expect a big update every Friday (when most new releases drop) along with mid-week releases sprinkled in throughout the week to ensure you are always up-to-date on the latest releases.
Your Mix: Your Mix is the perfect playlist for those times when you don’t want to think and just want to play something you know you’ll like. It’s full of songs by artists you know and love, and also mixes in some songs and artists you’ve never heard before, but that we think you’ll love. Small updates are made regularly, so the music never gets stale and there’s always something new in rotation.
The more you listen to and like songs, the better your mixes will be. New to YouTube Music? Don’t worry, we can start delivering a personalized experience after you’ve selected a couple of artists you like during setup, or even after listening to just a few songs!
Discover Mix, New Release Mix, and Your Mix are now available globally for all YouTube Music listeners. To check out your personalized mixes, download the YouTube Music app for iOS or Android or visit the webplayer to dive in.
These new mixes are just the beginning of an even more personalized YouTube Music, so stay tuned for more music mixed just for you!
Nathan Lasche, Product Manager – YouTube Music, recently listened to “Dance Monkey by Tones and I“
Welcome back! This week should be less busy, with fewer oblong-shaped gadgets to discuss (we got the new Xbox and talked all about the Mac Pro last week). In the run-up to the holidays, there's simply not as much big tech news. If you're planning to…
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One of YouTube's best-known stars is close to taking a hiatus. PewDiePie (aka Felix Kjellberg) has used a video critiquing YouTube's new harassment policy to announce that he's "taking a break" from the site in early 2020. While he said a more deta…
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Give the gift of endless entertainment to your friends and family this holiday season with YouTube gift codes, now available for purchase on Amazon in the U.S. Whether it’s for a friend miles away, a loved one at home, or a last minute gift, we’ve made it easy to treat someone to their favorite YouTube products.
YouTube gift codes can be used to enjoy YouTube subscriptions, to buy or rent movies and shows, or to become a channel member on YouTube. Recipients can use their gift code towards a YouTube Premium subscription to watch uninterrupted — with ad-free, offline, and background — play. They can also enjoy these same benefits with YouTube Music Premium, a dedicated music streaming service that’s their guide to the entire world of music. For sports and entertainment fans alike, a YouTube TV subscription offers cable-free live and on-demand TV with 70+ channels and free unlimited cloud DVR storage space. Movie buffs can redeem their gift code to watch the latest and greatest movies and shows available on YouTube. And fitting with the giving spirit, recipients can use their gift code to support their favorite YouTube creators with a Channel Membership, which unlocks badges, emojis and creator perks.
To purchase a gift code, simply:
On the delivery date, the recipient will get a YouTube gift code delivered via email with instructions for redeeming on youtube.com/redeem. When redeemed, the gift code value will be added to the recipient’s Google Play balance, which can be used to make purchases on YouTube or Google Play.
— The YouTube team
More Than 10,000 Fans From Over 120 Countries Helped Create New Fan Music Videos for Queen’s Iconic Songs: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic”
In celebration of “Bohemian Rhapsody” becoming the the first pre-1990s video to reach one billion views on YouTube, Queen and YouTube Music worked together with Universal Music Group and Hollywood Records to enlist the band’s loyal fans from around the world to help create brand-new, user generated fan music videos for three of the band’s most recognizable tracks: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic” as part of the You Are The Champions initiative.
More than 10,000 fans from over 120 countries around the world answered the call, submitting unique content via the YouAreTheChampions.com microsite, with each video focusing on one of three submission categories. The result is one of the world’s biggest musical collaborations: including a musician/singer performance-based video for “Bohemian Rhapsody,” an entire dance-based video for “Don’t Stop Me Now,” and a montage of bespoke work from visual artists for “A Kind of Magic.”
A true celebration of the band’s unique connection with their fans around the world, the videos show the band represented by multiple generations from every continent. To celebrate the launch of the videos, Queen’s Roger Taylor said, “Glad you could all join us. Welcome.”
Brian May said, “It’s one of the most rewarding things that can happen to an artist of any kind—to see that our work has inspired folk all around the world to create their own performances and visual art is a thrill. And the diversity of their vision is astonishing. Big thanks to everyone who participated.”
More below about the new fan-created music videos!
“Don’t Stop Me Now”: Polly Bennett, the choreographer who worked with Rami Malek for the film Bohemian Rhapsody, created a unique dance for fans to learn and film for this classic Queen song. More than 1,800 videos were submitted from individuals, groups, ballerinas, ice skaters and a few Freddie Mercury impersonators as well. The final video resulted in a choreographed performance with fans from all over the world dancing together as one.
“Bohemian Rhapsody”: Musicians and singers from around the globe were asked to submit footage of themselves performing the song and more than 5,400 from 110 countries answered the call, including harpists, classical musicians, a bassoonist and even a group of xylophonists! The result is a layering of performances from fans all over the world, playing and singing in unison to recreate the iconic track.
“A Kind Of Magic”: Visual artists submitted individual artwork in the medium of their choosing to depict the lyrics and melody of this iconic song. 2,773 artists from 92 countries submitted for the video, and the end result is a visual symphony of fan art that pays homage to the song’s lyrics and diverse representations of the band’s members dreamed in paint, animation, graphic designs, sand, flowers, and more. Check out the final videos, along with Queen’s catalog of classics on Queen’s official YouTube channel.
“Bohemian Rhapsody” is considered one of the greatest rock songs of all time, so it’s no wonder the music video recently hit 1 billion views on YouTube. For decades, fans have belted out the song’s iconic lyrics alongside Freddie Mercury’s one-of-a-kind vocals, but how many can really sing it just like Freddie? YouTube, Google Creative Lab, and Google Research — working in partnership with Queen, Universal Music Group and Hollywood Records — have built a new AI experiment called FreddieMeter to find out!
Released in support of Mercury Phoenix Trust, a charity founded by Brian May, Roger Taylor and Jim Beach to raise awareness and funds for the fight against HIV/AIDS, and in honor of the 44th anniversary of the band’s first-ever live performance of “Bohemian Rhapsody,” at the Empire Theater, Liverpool, U.K in November 1975; FreddieMeter was created to let fans around the world determine how closely their singing matches the voice of Queen’s legendary frontman, Freddie Mercury.
FreddieMeter shows users how closely their voice matches Freddie Mercury’s legendary range by analyzing the singer’s pitch, timbre, and melody to assign them a score of 0 to 100. Queen fans, killer impressionists, and anyone who enjoys a little karaoke and are ready to step up to the challenge can get started by doing the following:
Google Creative Lab and Google Research created FreddieMeter using new on-device machine learning models, and it’s been trained on Freddie’s isolated vocals, as well as samples of people trying to sing like Freddie. FreddieMeter is trained on and optimized for individual singers and works on desktop, Android and iPhone devices, and the audio doesn’t get uploaded to any servers to be analyzed, so all vocals stay totally private unless shared by the user.
FreddieMeter continues YouTube’s celebration of Queen’s music and “Bohemian Rhapsody’s” 1 billion views milestone, which coincided with the release of a newly remastered HD version of the video. The achievement made history with the anthem being the first pre-1990s video to reach one billion views on the platform.
In partnership with Universal Music Group and Hollywood Records, YouTube also recently launched ‘You Are The Champions,’ a unique campaign that gave fans an exclusive chance to become a part of Queen history with a starring role in brand-new, user-generated videos for three of the band’s most celebrated tracks: “A Kind of Magic,” “Don’t Stop Me Now” and the iconic “Bohemian Rhapsody.” The results were pulled from more than 10,000 submissions from more than 120 countries around the world, showing the depth and love for Queen and Freddie amongst their loyal global fanbase.
To take on the #FreddieChallenge now or find out more about FreddieMeter, visit freddiemeter.withyoutube.com.
This new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus higher resolution video previews. As part of this cleaner design, you’ll notice we’ve also removed some content shelves. You can still find rows of videos for breaking news, music mixes, and more.
When browsing on Home, you’ll also see channel icons below each video making it easier to recognize your favorite creators and content you love.
You’ve told us you want a better way to queue up the next video to watch, so we’re introducing the option to add to queue on desktop. You can select a handful of videos to watch next without interrupting the video you’re currently watching. Videos in your queue won’t save after you’ve closed your browser, but you can always save videos to your permanent “Watch Later” playlist, too.
We launched a feature on mobile earlier this year to make it even simpler for you to tell us to stop suggesting videos from a particular channel, and today we’re bringing this to desktop. Just select the three-dot menu next to a video on the homepage, then select “Don’t recommend channel.” After that, you should no longer see videos from that channel suggested to you on the YouTube homepage. You may still be able to find these videos if you search for them, or visit the channel page or Trending tab.
Earlier this year, we added a new feature to the YouTube Android app that lets you select your favorite topics and customize your Home feed with related videos. We’ll be releasing it on desktop and tablets soon!
We’ve been experimenting with this updated design for a few months and — based on your input — have made dozens of improvements to the layout, most notably adjusting the thumbnail sizes and showing more videos on larger screens. We’re excited to roll this out to everyone, and we hope you’ll find the updated design and new features helpful as you navigate the incredible breadth of content available on YouTube.
Posted by Essam El-Dardiry, Senior Product Manager
Google has produced quite a lot of Home Minis since its 2017 debut, resulting in semi-frequent discounts and giveaways. We’re fast approaching the date of a new model (Nest Mini) and there’s likely ample stock that still needs to move. If you’re a YouTube Premium or Assistant user, you just might snag one for free. […]
Come comment on this article: You might score a free Google Home Mini if you’re using Assistant or YouTube Premium
We know Google is ready to push YouTube Music as their primary music streaming service, much to the chagrin of everyone still using Google Play Music, myself included. That’s going to get a little bit tougher going forward, as YouTube Music is now the default music player on Android 10. You can still grab Google […]
Come comment on this article: YouTube Music replaces Google Play Music on Android 10
YouTube Music is your personal guide through the complete world of music—whether it’s a hot new song, hard to find gem, or an unmissable music video. Music fans on Android phones can now easily unlock the magic of YouTube Music, which will come installed on all new devices launching with Android 10 (and Android 9), including the Pixel series.
Music listeners on Android devices are now just a few taps away from streaming their go-to tracks and discovering new music. From the gym, to the car, to work—it’s all here, right in your back pocket. Discover official songs, albums and playlists, music videos, remixes, live performances, hard-to-find music, and more. Whatever your mood, we’ve got you covered.
Once you’ve started your new device, just look for the YouTube Music icon and start listening! And if you don’t have Android 10 yet, don’t stress—simply visit the Play Store to get the app.
In addition to YouTube Music, Android 10 brings new features like suggested actions in Smart Reply, improved Digital Wellbeing tools, Dark theme, and much more. Google Play Music listeners with new Android 10 devices can continue to enjoy Google Play Music by downloading it from the Play Store and logging in to their accounts.
Brandon Bilinski, Product Manager – YouTube Music
Brandon recently listened to The Man Who Married a Robot / Love Theme by The 1975.
Today, we’re sharing some important changes made to YouTube Music Charts, the go-to destination to see what’s popular, what’s rising and trending both locally and globally on YouTube, and updates to how we determine videos that are eligible for 24-hour record debuts on YouTube.
YouTube Music Charts have become an indispensable source for the industry and the most accurate place for measuring the popularity of music listening behavior happening on the world’s largest music platform. In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays.
Over the last few years, fans, artists, and their teams have touted the number of views a video receives on YouTube within the first 24 hours as the definitive representation of its instant cultural impact. It’s a great honor and one we take very seriously. As we look to maintain consistency and credibility across our platform, we’ve made some necessary revisions to our methodology for reporting 24-hour record debuts.
Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones. Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release. This includes direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending. Video advertising is an effective way to reach specific audiences with a song debut, but paid advertising views on YouTube will no longer be considered when looking at a 24-hour record debut. The changes will not impact YouTube’s existing 24-hour record debut holders.
Staying true to YouTube’s overall mission of giving everyone a voice and showing them the world, we want to celebrate all artist achievements on YouTube as determined by their global fans. It’s the artists and fans that have made YouTube the best and most accurate measure of the world’s listening tastes, and we intend on keeping it that way.
We are changing how we treat data for children’s content on YouTube. Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the operation of the service. We will also stop serving personalized ads on this content entirely, and some features will no longer be available on this type of content, like comments and notifications. In order to identify content made for kids, creators will be required to tell us when their content falls in this category, and we’ll also use machine learning to find videos that clearly target young audiences, for example those that have an emphasis on kids characters, themes, toys, or games.
We continue to recommend parents use YouTube Kids if they plan to allow kids under 13 to watch independently. Tens of millions of people use YouTube Kids every week but we want even more parents to be aware of the app and its benefits. We’re increasing our investments in promoting YouTube Kids to parents with a campaign that will run across YouTube. We’re also continuing to improve the product. For example, we recently raised the bar for which channels can be a part of YouTube Kids, drastically reducing the number of channels on the app. And we’re bringing the YouTube Kids experience to the desktop.
We know these changes will have a significant business impact on family and kids creators who have been building both wonderful content and thriving businesses, so we’ve worked to give impacted creators four months to adjust before changes take effect on YouTube. We recognize this won’t be easy for some creators and are committed to working with them through this transition and providing resources to help them better understand these changes.
We are also going to continue investing in the future of quality kids, family and educational content. We are establishing a $ 100 million fund, disbursed over three years, dedicated to the creation of thoughtful, original children’s content on YouTube and YouTube Kids globally.
Championing the protections we have in place for children is a shared responsibility across the company. To that end, we are introducing new, mandatory annual training for our teams about our requirements in this area.
Today’s changes will allow us to better protect kids and families on YouTube, and this is just the beginning. We’ll continue working with lawmakers around the world in this area, including as the FTC seeks comments on COPPA. And in the coming months, we’ll share details on how we’re rethinking our overall approach to kids and families, including a dedicated kids experience on YouTube. I have the privilege of working alongside parents who deeply care about protecting kids. We know how important it is to provide children, families and family creators the best experience possible on YouTube and we are committed to getting it right.
To listen to your favorites in YouTube Music as you drive with Waze, download the YouTube Music app for Android or iOS and start your free trial of YouTube Music Premium. Follow these simple steps to start listening:
Rolling out from today and soon available to all 50 markets where both YouTube Music and Waze are accessible, subscribers can now easily play music as they drive safely. Check out these YouTube Music playlists to queue up while on the road, and happy cruising!
Product Manager, YouTube Music
Lawrence recently listened to Dance Pop Bangers while driving with Waze
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Earlier this year, YouTube promised to make its original shows — exclusive to paying Premium members at the moment — available to the public as ad-supported programming. Now, the Google subsidiary is staying true to its word and making all original…
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Queen — in partnership with YouTube Music, Universal Music Group and Hollywood Records —has launched “You Are The Champions,” a unique new campaign that gives fans an exclusive chance to become a part of Queen history with a starring role in three brand-new, user-generated videos for three of the band’s most celebrated tracks. The campaign launched to celebrate Queen’s iconic music video for “Bohemian Rhapsody,” becoming the first pre-1990s video to reach one billion views on YouTube.
Speaking from the band’s current sold-out North American tour, founding Queen members Brian May and Roger Taylor said, “We are honoured that Bohemian Rhapsody has just hit one billion views on YouTube. We want to thank you all and celebrate with our amazing fans all around the world by creating three new music videos to our songs, all featuring you! Whether you are a musician, singer, dancer, visual artist or you just want to have some fun. Go to youarethechampions.com to find out more and we’ll see you on the road somewhere.”
As part of the campaign, musicians, singers, and instrumentalists can take on “Bohemian Rhapsody.” Visual artists will get the chance to design any word or phrase from the lyrics of “A Kind of Magic.” And, finally, dancers will be able to give their own interpretations for “Don’t Stop Me Now,” with a special instructional video created by Polly Bennett (Rami Malek’s movement coach from the hit film, “Bohemian Rhapsody”).
“I was so happy to be asked to choreograph for this initiative,” said famed movement director and choreographer, Bennett. “Rami (Malek) and I spent a lot of time moving to Queen’s music while filming ‘Bohemian Rhapsody,’ so I’m thrilled to encourage the world to do the same. Get dancing! I can’t wait to see what you make.”
In addition to the three music videos created by user content, a fourth video for “We Will Rock You” will re-create the song’s iconic BOOM BOOM CLAP using a collage of sporting event sounds. As a result, the new version will live as a sonic homage to the song’s energized relationship with sports.
*Terms and Conditions for UGC submissions here.
YouTube will exclusively bring the biggest performances from Grant Park, Chicago to millions of music fans all over the world with the official live stream of Lollapalooza 2019, August 1 to 4. Iconic music moments from artists including twenty one pilots, The Revivalists, Janelle Monae, Rüfüs Du Sol and more will also be available via the live stream within the YouTube Music app.
In addition to curated performances throughout the four-day festival, YouTube Originals is partnering with Lollapalooza to produce original creative content, including backstage moments and exclusive artist moments just before they take the stage to be featured in and around the live stream. YouTube Music will amplify the Lollapalooza experience by presenting Lollapalooza themed playlists, The Lineup and Emerging Artists, to give fans another way to find all the music they love in one place.
YouTube’s live streams bring the festival experience into the hands and homes of millions of fans around the world. There is no other platform of its kind that allows artists to connect with a global audience and share their creativity in both visual and audio formats with billions of viewers around the globe, making the world smaller and music more expansive. The 2019 Lollapalooza live stream is presented by COVERGIRL, Warner Bros. Pictures (for the film “Blinded by the Light”), and T-Mobile.
Subscribe to Lollapalooza’s YouTube Channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter for behind-the-scenes moments all weekend long. There, you can watch the latest videos and relive past moments.
Imagine listening to a new track by your favorite artist in the YouTube Music app and having the ability to seamlessly switch over to watch the music video — no pauses, no interruptions, just a simple transition that keeps the music flowing. That’s exactly what we’re introducing! Today, YouTube Premium and YouTube Music Premium subscribers can now make a seamless transition between a song and its music video for uninterrupted listening and watching.
Switching between songs and music videos is as simple as the tap of a button. Users will notice a video button at the top of the screen as they start listening to a song, and with a simple tap, they can instantly start watching the music video or flip back to the audio at the same point in the track.
This new feature simplifies listening to songs and watching videos, plus more!
Whether you’re listening to your favorites or checking out new releases, your music experience just got way more interactive. To check out flipping between song and video, along with all the other great features, download the YouTube Music app for Android or iOS, and start your trial of YouTube Music Premium.
If you’re an avid media enthusiast or a cord-cutter, you’ve probably run into the painful reality of Amazon and Google not really getting along. So far that’s limited some app availability between the two platforms. Google semi-recently pulled YouTube from Amazon’s Fire TV platform, and Amazon has never had a Google Cast option or Android […]
Come comment on this article: Long overdue, Amazon Prime Video comes to Chromecast and Android TV (and Fire TV gets YouTube)
Great music videos are works of art that continue to drive cultural influence across generations. And just like priceless paintings or sculptures in museums, from time to time they need some TLC.
Now, in a pioneering partnership, YouTube is working with Universal Music Group to remaster some of the most iconic music videos of all time, to ensure current and future generations will get to enjoy these timeless classics as they’ve never before been experienced.
Starting today, exclusively on YouTube, you’ll find more than 100 music videos in the highest available video and audio quality, including titles from Billy Idol, Beastie Boys, Boyz II Men, George Strait, Janet Jackson, Kiss, Lady Antebellum, Lady Gaga, Lionel Richie, Maroon 5, Meat Loaf, No Doubt/Gwen Stefani, Smokey Robinson, The Killers, Tom Petty and more!
And this is just the beginning. YouTube and Universal Music Group are committed to fully upgrading nearly 1,000 music videos, painstakingly remastering some of the most important works in the history of the format to the highest possible standards. Each week over the next year, we’ll add more titles, with all 1,000 titles expected to be available before the end of 2020.
“It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning,” said Stephen Bryan, Global Head of Label Relations at YouTube. “It’s our goal to ensure that today’s music videos — true works of art — meet the high quality standards that artists’ works deserve and today’s music fans expect.”
For years, some of the greatest music videos in YouTube’s catalog have been available only in the outdated standards originally intended for tube televisions with mono speakers. With this new initiative, we’re upgrading videos, vastly improving the viewing experience, whether on mobile, desktop or living room screens. The new videos will seamlessly replace the original versions on both YouTube and within YouTube Music, while retaining the same url, view-counts and “likes.”
Michael Nash, Executive Vice President of Digital Strategy at UMG, said, “We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible. Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come.”
Celebrate the anniversary of some of the most iconic music videos of all time by seeing the remastered versions for the first time ever on YouTube, including:
YouTube Music will continue to roll out remastered music videos from your favorite UMG artists, so be on the lookout for “Remastered” in the description of videos as they transform from SD to HD, exclusively on YouTube!
— YouTube Music Team
At the 2019 E3 video game convention in Los Angeles this week, Tesla revealed that they are planning to make YouTube available via the main infotainment screens in their vehicles. Support for YouTube should drop when Tesla pushes out version 10 of the software stack that Tesla makes available in their vehicles. The journey to […]
Come comment on this article: YouTube coming to Tesla screens
YouTube is catching flak for an apparently inconsistent approach to tackling hate speech on its platform. The site has declined to remove videos from right-wing commentator Steven Crowder after Vox host Carlos Maza provided evidence of Crowder using…
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Starting today, fans will be able to purchase even more tickets to upcoming shows in the U.S. by their favorite artists. Read more about our new partnership with AXS, the second-largest ticket provider in North America, on our YouTube for Artists blog.
Google has added a staple feature to YouTube Music, turning it into music player that’s finally competitive with the Microsoft Zune and your old iPod that’s sitting in a drawer somewhere. Yep, YouTube Music can now play your local files instead of streaming everything. What year is it, again? This feature is long, long overdue, […]
Come comment on this article: YouTube Music can now play local files, just like your iPod in 2009
In celebration of Earth Day, we’re spotlighting some of the many creators who help the planet shine a little brighter every day. Here are six who are leading the trends around sustainable fashion, living and clean beauty today.
Many people are beginning to take a closer look at what they’re wearing these days – not just to make sure that their look is on trend but to examine its potential impact on the environment. Sustainable fashion haul videos have increased by over 1,300% this year! As shoppers are looking to fill their closets in different ways, they’re turning to YouTubers to help figure out how.
Justine Leconte is a French fashion designer who’s become a leading voice in the growing trend of sustainable fashion. Her channel gives viewers tips on how to shop for sustainable fashion and how to build a sustainable wardrobe on a budget. Justine has over 500,000 subscribers, 40% of whom subscribed just last year.
Since 2018, we’ve seen a 13x view increase on sustainable haul videos, and creators are uploading these types of videos 190% more every year. In a vintage twist, UCLA film student Ashley has found an audience of more than one million subscribers with a thrifting-focused channel called Bestdressed.
Fun fact: She currently has the most-viewed “sustainable haul” video.
Sustainable culture isn’t just about looking good; it’s also about living thoughtfully in all facets of life. From minimalists to tiny homes, van living to the zero waste community, sustainable lifestyles are on the rise at YouTube. Views for videos that provide tips for living a more eco-friendly lifestyle doubled in 2018 compared to 2017.
One of the creators driving this trend is Canadian Candace Hutchings and her channel the Edgy Veg. Now with over 300K subscribers, she’s introduced to her audience a revolutionary new way to approach vegetarian and vegan cuisine, as well as shown the benefits of zero-waste living.
Fun fact: Her video with 20 tips on how to reduce waste is the most-watched video about sustainable living last year.
Meanwhile, Austin-based creator Shelby is a self-described eco-realist who uses her channel Shelbizleee to showcase “zero-waste swaps.” She gives helpful everyday tips on how to replace our most commonly used items with sustainable options to lead a less wasteful lifestyle.
And other channels on YouTube (#Vanlife and #TinyHome) go even bigger than daily zero-waste tips to a complete overhaul of how we think about our homes.
Over 400K subscribers follow the adventures of Jinti Fell as the Australian family travels across the world in a van. The channel exemplifies the tiny home/van life ethos, a movement dedicated to reducing one’s footprint economically and materially to the bare minimum one needs to live.
Beauty creators and viewers are also looking to cleaner and healthier alternatives for their go-to beauty products. There’s a lot to unpack given there’s no global standard: the EU has banned 1,328 chemicals from cosmetics, but in the U.S., it’s only 11. Still, last October we saw a 7x increase in monthly views of videos with Clean Beauty in the title.
One creator in this space to watch is Allana Davison, a beauty and lifestyle vlogger with over half a million subscribers. She’s dedicated videos on how to do a full face using purely 100% clean beauty products.
Allana and all the other YouTubers forging ahead in sustainability have not only found a way to minimize their own environmental impact, but they’ve also inspired others to do the same. Mother and entrepreneur Krystn Keller was already a fan of clean beauty when grappling with how to help her son Elliot, who suffered from severe eczema over his entire body. His skin condition was debilitating to the point where he missed developmental milestones. Determined to find a solution, she began watching soap-making tutorials on YouTube (i.e. The Soap Queen) and learned how to make her own soap. After several months of trial and error, she found the perfect formula that not only helped her son, but also inspired her to create her own business, Keller Works. She now sells clean soap products in stores across her home state of Alabama and online.
Whether it’s a tiny swap or a big life change, we can look to YouTubers across the world to motivate us, teach us, and guide us on our way to a more sustainable life.
Posted by Earnest Pettie who recently watched Lil Dicky – Earth (Official Music Video)
Google is making their Google Home speakers even better right out of the box, and now you’ll be able to stream music right away without setting anything else up or spending money. Of course, you’ve pretty much always been able to do this with things like Spotify and Pandora, but now you have the Google […]
Come comment on this article: Google Home speakers can now stream ad-supported (and free) YouTube Music
Listening to music on your Google Home speaker right out-of-the-box seems too good to be true, right? It’s not! Starting today, YouTube Music is offering a free, ad-supported experience on Google Home speakers (or other Google Assistant-powered speakers).
Need a groove to get you ready for a night out? Say, “Hey Google, play Latin vibes.” Looking to kick off a dinner party or pick a power playlist for your home workout? We’ve got you covered. With YouTube Music and Google Home, you can ask Google Home to play the right music for any moment or mood, and YouTube Music will play the perfect station, customized to your tastes based upon your request.
For even more control when listening to music on smart speakers or in the YouTube Music mobile app, upgrade to YouTube Music Premium for $ 9.99/month. YouTube Music Premium on your smart speakers gives you the ability to request specific albums, songs, artists, and playlists on-demand. It also offers useful player controls, such as unlimited skips and song replay.
An upgrade to YouTube Music Premium also lets you background play music through the YouTube Music app while using other apps, and allows downloads for offline listening when you’re on-the-go. Best of all, listening is completely ad-free across every device. If you’re new to YouTube Music Premium, get a free 30-day trial.
We’ve made it easy to set YouTube Music as the music provider in your home. Here’s how to start:
If you already have a Google Home, navigate to Account Settings in your Google Home app, tap Services and select Music. Then, select YouTube Music as the default music service. If you are setting up a new Google Home speaker, choose YouTube Music as the default music service during the setup process.
Music fans can now listen to free, ad-supported YouTube Music on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands, and Austria. It’ll be available in more countries soon.
James Goddard, Software Engineer for YouTube Music, who recently listened to “Lost” by Dermot Kennedy
For the first time ever, YouTube will keep the cameras rolling for Coachella Weekend 2 with the exclusive second weekend live stream of the festival! After a record-breaking Weekend 1 live stream earning over 82 million live views — an increase of over 90% compared to views in 2018 —Weekend 2 will feature “Coachella Curated,” a new curated live stream of performances sponsored by Pantene & CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. YouTube is making sure no one misses out on the action, bringing all of the “can’t miss” moments from the desert to music fans all over the world through the immersive live stream available to fans wherever they are.
Coachella Curated, hosted by Jason Bentley from KCRW, along with special guests, and available to live stream on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app, will take a deep dive into the festival experience and deliver fans a slate of original content. Weekend 2’s curated live stream features select songs and performances from both weekends, artist interviews and commentary, mini-docs, animated adventures and more.
Coachella Curated trains its sights on artists from across the line-up and captures them both onstage and at home — spanning the globe to share stories from the homes of performers like Billie Eilish, Cola Boyy, Idris Elba, RÜFÜS DU SOL, Calypso Rose, Bob Moses, Mr Eazi, and Nina Kraviz. These traveling tales, filmed on six continents with festival founder Paul Tollett, offer a unique look at the international energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.
Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio, from emerging artists Little Simz and Cola Boyy to headliner performers. The multi-genre musical menu also offers chart-toppers, such as Bad Bunny, Jaden Smith, Tame Impala, Billie Eilish, and SOFI TUKKER; festival favorites Bob Moses, Mac DeMarco and RÜFÜS DU SOL; and DJ heroes Dillon Francis, and Nina Kraviz. American acts Maggie Rogers, Khruangbin and Tierra Whack add female-fronted flavors of rock, pop, hip-hop and R&B, while international acts BLACKPINK, Los Tucanes De Tijuana, Calypso Rose, Christine and the Queens, Mr Eazi and Burna Boy showcase the borderless taste and boundary-less sounds of Coachella 2019.
Weekend 2 will also tap into the energy of the Yuma Tent, Coachella’s deep desert disco, broadcasting, for the first time, full DJ sets on a second dedicated channel. The Yuma stream will feature sets by Idris Elba, Guy Gerber, Nicole Moudaber, Deep Dish, Nocturnal Sunshine, and more.
Tune in April 19 – 21 starting at 5 p.m. PDT for an all-new Coachella streaming experience on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.
Fans can also relive some of the jaw-dropping performances from Weekend 1, the most viewed Coachella live stream ever, with performance clips hosted on the Coachella YouTube channel and in YouTube Music, featuring performances from Ariana Grande, Janelle Monae, The 1975, Kacey Musgraves and more.
Also not to be missed are Weekend 1 interviews from 19-year-old robot, Miquela who spoke with J Balvin, King Princess, and JPEGMAFIA — all of which will air during the Weekend 2 live stream. Miquela spent Weekend 1 hanging out at the YouTube Music lounge as seen here and here. Tune into @youtubemusic and @lilmiquela on social this weekend for additional coverage.
The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, Latin, watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over on the Coachella YouTube Music channel.
Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.
Two years ago, we launched YouTube TV to bring the best of live TV, delivered the way you want. Since then, we’ve been working to build a package that fits your needs. We expanded nationwide, added 10+ new channels, improved our DVR and launched new features to take your viewing experience to the next level.
As we continue to listen to you and build a best-in-class content and product experience, we have a few updates to share today.
We’ve been listening when you asked for the Discovery network brands. Today, we are excited to announce that we’re bringing eight of your favorite channels to YouTube TV: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. We’ll also be adding OWN: Oprah Winfrey Network later this year. In addition, EPIX is now available for an additional charge.
This means that you’ll be able to follow along on the adventures of Sig Hansen and Captain Keith Colburn on “Deadliest Catch,” watch as Drew and Jonathan Scott create dream homes on “Property Brothers,” and celebrate as Randy Fenoli and the Kleinfeld crew help brides in “Say Yes to the Dress.” Add EPIX to watch Max Easton and his team at MI6 as they look to save the world on “Deep State,” or catch up on the earlier exploits of another British agent in “Moonraker.”
In keeping with our goal of giving you the content you want—when you want it—YouTube TV now includes 70+ networks, 6 accounts per household (each with its own unique recommendations and cloud DVR with no storage space limits), and 3 concurrent streams. It’s all included in the base cost of YouTube TV. We also provide complete local affiliate coverage, with local feeds from all of the four largest broadcasters in over 90% of the markets where YouTube TV is available, and three of four stations in all the rest. And you can watch YouTube TV on any screen—mobile devices, tablets, computers and TVs. We will continue to expand the list of supported devices.
To keep bringing you the best service possible, we’re updating our membership price to $ 49.99/month. The price for members billed through Apple will be $ 54.99/month. This new price takes effect today, April 10, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle after May 13.
Posted by Christian Oestlien, Vice President of Product Management, YouTube TV
For the ninth year in a row, YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world with the exclusive two-weekend live stream of Coachella 2019. YouTube is providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise, including Childish Gambino, Ariana Grande, Tame Impala, Kacey Musgraves, Billie Eilish, BLACKPINK, Juice WRLD, Kid Cudi, Wiz Khalifa, Gryffin, Maggie Rogers, Chvrches Little Zimz, Cola Boyy and many more.
YouTube Music is turning it up a notch at Coachella 2019, making sure music fans — no matter where they are — can enjoy the world’s preeminent music festival in convenient and immersive new ways.
YouTube’s Weekend 1 live stream, presented by T-Mobile in the U.S., and Garnier and Coca-Cola in Canada, will give music fans around the world the best seats in the desert for groundbreaking performances from their favorite artists when they tune into Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.
Fans tuning in will have their choice of three live stream feeds with different artists performing simultaneously. Programming starts at 4 p.m. PT on Friday, April 12, and runs through the weekend. To ensure you don’t miss your favorite performance, personalized viewing schedules can be created and live stream channels will automatically change to artists selected by fans.
Highlights from the weekend will be available through a video-on-demand hub, with co-hosts Nadeska Alexis, Valerie Lee, and special guests to bring fans interviews with artists and creators from throughout the festival.
For the first time ever, YouTube Music and Coachella will keep the cameras rolling on weekend 2, with a carefully curated live stream sponsored by Pantene and CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. Coachella Curated, hosted by Jason Bentley from KCRW, will take a deep dive into the festival experience and deliver fans a slate of original content—encore and live performances, artist commentary, mini-docs, animated adventures and more—to accompany the best bits of live music and in-studio interviews with Coachella performers.
Coachella Curated sets its sights on artists from across the line-up and captures them on-site and off, spanning the globe to share stories from the homes of headliner performers, festival favorites and newly discovered talent. These traveling tales—filmed on six continents with Coachella’s Paul Tollett—offer a unique look at the multinational energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.
Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio. Weekend 2 programming and live stream schedule will be available soon.
The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, and Latin. Watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over.
YouTube will make history with a first-ever broadcast of a festival live stream on New York City’s iconic Times Square big screen, giving East Coast music fans a chance to gather together and share in the Coachella experience. YouTube will stream BLACKPINK’s highly anticipated performance on The Beast screen in Times Square at 11:50 p.m. ET on Friday, April 12, 2019.
2019 will go down as Lil Miquela’s first-ever appearance at Coachella and first time hosting on video! The 19-year-old robot is teaming up with YouTube Music to host artist interviews with 2019 Coachella performers, including J Balvin, King Princess, and more. Check out her interviews during the webcast on Coachella’s YouTube Channel and across @youtubemusic and @youtube on social media.
Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.
It’s morning here at the YouTube House in New York City, and we’re getting ready for a packed day inside our first-ever experiential house.
It’s a pop-up, and since we know most of you are tuning in from far away, we wanted to give you a behind-the-scenes tour of our temporary digs. In the video below, you’ll see how YouTube isn’t just a place for watching random videos, but a community where people congregate for music, fitness, food, culture, and so much more.
— The YouTube Team
YouTube is giving Samsung Galaxy S10 customers a reason to celebrate by giving the gift of YouTube Premium! Starting today, users can enjoy four months of free, uninterrupted, ad-free access to YouTube, and our new music streaming service, YouTube Music.
With this new offer, users can bring the best of YouTube Premium and Galaxy S10 together for an incredible viewing and listening experience:
Seamless, ad-free streaming
The world’s first HDR10+ certified Dynamic AMOLED screen on Galaxy S10 devices means YouTube videos—including YouTube Originals—look crisper and fuller than ever. And now, you can watch ad-free.
Keep in your flow, even with your phone in your pocket. With YouTube Premium, you can keep videos playing when the screen is off.
YouTube Premium means you can download videos for when you’re on the go. And by connecting with Galaxy S10’s next-generation Wi-Fi 6 support, downloading is as fast as it’s ever been.
A new music streaming app, made by YouTube. Enjoy millions of official songs, albums, live performances, music videos, and more—ad-free, offline and in the background with YouTube Premium.
Galaxy Fold and Galaxy Tab S5e devices will also come with a 4-month offer once available for purchase. And all other Samsung Galaxy device owners who activate a device between February 20, 2019 – February 29, 2020 will be able to try YouTube Premium for 2 months free*. Both 4- and 2-month offers are available globally where Samsung Galaxy devices and YouTube Premium are available**.
Ready to redeem your offer with a qualifying device? Click here.
*Standard eligibility applies: Offer only available to customers who are not current YouTube Premium, YouTube Music Premium or Google Play Music subscribers, have not been YouTube Premium, YouTube Music Premium, YouTube Red, or Google Play Music subscribers, nor participated in a YouTube Premium, YouTube Music Premium, Google Play Music, or YouTube Red trial before. At the end of the trial period, users will be automatically charged the standard subscription price unless cancelled before the end of the trial. Offer must be redeemed by March 31, 2020.
**Offer available to participants in the United States, Australia, Austria, Belgium, Brazil, Canada (excluding Quebec), Chile, Colombia, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Portugal, Russia, South Korea, Spain, Sweden, Switzerland, Ukraine, and the United Kingdom.
Here at YouTube, we love celebrating the diverse group of talented creators that make our platform so unique. And in honor of International Women’s Day, we asked a few of our most dynamic female creators to share with us how they started on their YouTube journeys, and to fill us in on what they’ve learned along the way.
A little about each of them:
Flavia Calina started off as a Brazilian beauty vlogger, but then made a more personal shift by sharing her struggles with fertility. Now a mother of two with a third on the way, she offers up parenting tips and tricks to her channel’s 6.4 million subscribers.
Nikita Dragun is an American makeup and beauty guru who made her transgender transformation into an honest, unfiltered series on her 2+ million subscriber channel.
Yammy is a top global gaming creator based out of England who aims to make gaming fun for all audiences. She’s nearing 2 million subscribers on her channel.
Komal Pandey is an Indian lifestyle creator with a quickly growing subscriber base of over 690k users…who swears she’ll never judge a girl who has nothing to wear out of a closet full of clothes.
And I Get Dressed is an up-and-coming style U.S. channel run by fashion expert and proponent of “inspired inclusive style,” Kellie Brown.
Tell us about starting up your own YouTube channel. What was your motivation and what did you feel like your voice could bring to the world?
Flavia Calina: I first started as a hobby, I wanted a creative outlet to share what I was learning on YouTube. [At the time] it was makeup. But once my audience grew a little, I knew I wanted to talk about my passion and really share my expertise on early childhood education and the importance of raising children with respect in a peaceful environment so we can build stronger individuals, families and communities.
Nikita Dragun: A lot of my first initial trans kind of education came from YouTube in terms of things that weren’t necessarily taught to me in my conservative Virginia school. But by doing so, I grew frustrated because I just didn’t see anyone like me talking about the things that I needed in terms of my trans identity.
When I first started making videos, I actually wasn’t as open about my trans identity. But the second I started being honest, in my very first I’m transgender video, that was the first real viral moment I had. And also too, it was the first time I ever said I’m transgender even to myself. I didn’t tell my parents, I didn’t tell one person in my life. Once I did that…it’s just crazy how much support I was getting from people all across the world from all different types of walks of life And so documenting like my surgeries, documenting my hormones, then just every little step in my transition, was obviously hard and revealing. But I knew a lot of people just didn’t know all these things that trans people kind of go through and it opened a lot of eyes.
Yammy: When I originally started my channel, I just started it to make friends. I wanted to be a part of the community. And specifically I wanted to find other females who played games, because back then it was quite hard to find other people with the same interests.
Komal Pandey: Youtube was always a far-fetched dream, but one morning I woke up and decided to just shoot a video and put it up…In a week I bagged 100k subscribers (almost 700k now in a year) and since then my channel has been my first and last love. I am the personal stylist every girl can have at one click and I TOTALLY have their back when they say “I have nothing to wear.”
Kellie of And I Get Dressed: I felt like a lot of the fashion people on YouTube, especially the plus-size fashion people, it’s more like they’re trying things on, different brands. But me having actual fashion industry experience, gives me a little bit of a different vibe. And it could be something cool that people will see that the fashion industry is not only for thin people. Fat people work in this industry. We’re successful in this industry. We are stylish and authoritative and the rest of the world, they’re listening and paying attention, you know?
Were there any female creators that you admired or found inspirational when you started—and why?
Yammy: There weren’t that many females in the gaming community, but there was a channel called iHasCupquake. And she was a huge inspiration to me because her friendly and bubbly persona was kind of—it reminded me when watching the videos of when I would sit on my brother’s bed and watch him play on the Mega Drive. It didn’t feel like I was watching a game. It kind of felt like I was with a friend. So she inspired me to kind of be the same when I was making my videos. Not be like just a tutorial channel, kind of just like a friendly video.
International Women’s Day is about celebrating and empowering women. From what you’ve experienced, how does YouTube help further these causes?
Flavia Calina: YouTube is an amazing platform to give women a voice. All of us women have a place to talk about sensitive issues such as maternity, loss, infertility, struggles, resilience, strength. We all learn from each other’s experiences and can apply to our own lives and our own community.
Women creators are also businesswomen now, thanks to YouTube, and I feel we are given the same opportunity as everyone else on the platform.
Yammy: So now one of the top gaming channels in the world is run by ItsFunneh, who’s a female, and I never thought I’d see the day…but because YouTube is such a worldwide platform, there are so many other people like me who wanted to be a part of the community and found her channel. I just think that’s amazing.
Komal Pandey: Like the name YouTube suggests, it’s just YOU and your camera. You’re one video away from voicing your opinion with the highest degree of freedom and that’s a powerful weapon to have. Nothing is more empowering than being on a platform that allows you to use your voice as your weapon.
Kellie of And I Get Dressed: And when it comes to inspiration, there’s no greater thing than like some girl who’s six, or some woman who’s 60, who are able to turn on a camera, create content, be diligent, and then live the kind of life you want to live because the platform enables you to be an entrepreneur in the greatest sense of the word.
What has been most rewarding for you as a creator?
Flavia Calina: For me, it’s to really have a place and a voice to share my experiences and advocate for children for such a large audience. We have an amazing opportunity and responsibility with our community and I’m able to push myself everyday to bring better days not only for my own children but for the children around the world. Another rewarding part of being a creator on YouTube is to be able to do everything from my own home and still be present with my children. YouTube has changed my family tree, my legacy, and I take it very seriously.
Nikita Dragun: I think it’s so inspiring to see people who may or may not necessarily be trans or who have no affiliation to gender questioning or gender identity—who are cisgender females—they get inspired by my story because ultimately it’s a story about trying to be the best version of yourself. I think everyone goes through this obstacle, right? But for me, three years ago, it was like night and day from now until then. So for people to see me struggle, to see me questioning my identity, to see me financially unstable and going through college and not having all the answers…and still fighting to be who I wanted to be.
Yammy: I’ve had a lot of comments saying because of your videos, you’ve inspired me to open up a channel and they’re all from younger girls. And that really makes me happy that I’ve been able to inspire people just like iHasCupquake inspired me. The fact that I was inspired by her, and now I’m inspiring people, and then maybe they’ll become a YouTuber and they’ll inspire other females. It’s kind of like this generational passing on of it’s okay to be a female gamer.
Komal Pandey: My audience, for sure. YouTube is the only platform that helps you build a very very very loyal subscriber base. They will love you, protect you, critique you. And they will fight for you with the trolls too!
What has been most challenging about being a female creator?
Flavia Calina: The work-life balance. I’m so passionate about what I do that I find it hard to balance being a wife, mother, daughter, friend, businesswoman, all at the same time.
Nikita Dragun: What was so crazy when I took on this journey was that, you know, for 18 years of my life I was obviously considered a male. I didn’t face certain things that women obviously face. When the switch happened, it just became so much more apparent that it was about so many other things than just who I am as a person. It became about what I’m wearing and how I looked and you know, my overall aura…If I wasn’t happy or if I was too confident and I was too stuck up and into myself and it was just so many more comments.
Yammy: So definitely people do judge your appearance a lot more. But also there’s another aspect to it, which is because we are female, we tend to only attract a female audience. My audience is 80% female whereas a male gamer would attract both the female audience and the male audience. It’s kind of challenging that way. I feel like it’s a lot harder to grow if you’re a female cause you kind of aiming at other females.
Kellie of And I Get Dressed: The main challenge for me is sort of being pigeonholed because if you’re a guy, you can be anything. You know, you can be chubby, you can be classically handsome, you can be funny, you can be smart, and people will give you a chance. They won’t have an expectation of you based on your appearance. And with women, it’s totally different. Especially being a plus-sized woman, I can be talking about like the best hotels, and just from looking at me people might say, “Oh, she’s just going to do a plus size haul, so I don’t need to watch that.”
What advice do you have for other women thinking of starting their own channel?
Flavia Calina: Don’t compare yourself to others. You are unique, you have a special talent that no other woman has. Share your voice, your passion and be consistent about it.
Nikita Dragun: You know, everyone can be someone but no one can be you. And obviously, you have to be very strong. You know, lots of comments good and bad, but I just tried to focus my energy on the good and honestly, if I survived high school, I can survive your comments.
Yammy: I would say just do it. Just be yourself. It doesn’t matter what you look like, just make videos and go for it. There’s nothing to stop you anymore.
Is there anything YouTube can do as a company to encourage female creators more?
Nikita Dragun: I think just supporting the creators and really letting everyone flourish and highlighting unique stories is the way to go. Because obviously the more diverse the better. And I think YouTube is already on the right track with that. But you know, any way that they can help and continue to flourish that I think it will only grow and help everyone.
These responses have been edited and condensed.
YouTube is killing anti-vaccine channels' ability to earn from advertisements following a BuzzFeed News report that put a spotlight on the spread of anti-vax videos on the platform. During its investigation, the publication discovered that ads, inclu…
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For the sixth consecutive year, for those outside the UK, YouTube is letting you in on the action with a livestream of the show from the O2 Arena in London. Just tune in at youtube.com/BRITs on your favorite screen—whether that’s your mobile, tablet or TV—tomorrow, February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. Following the show, no matter your location, you can watch and rewatch the performances on YouTube Music.
Adding to tomorrow’s excitement, YouTube star and global sensation, Todrick Hall, who has 2.9 million subscribers, will present the YouTube Livestream, giving people outside the UK incredible behind-the-scenes access from the show, while providing a front row seat to the drama, gossip, and artist interactions. Vick Hope will join Hall as co-host; and once the show is over, they will continue broadcasting an everyone’s-invited Official After Party on YouTube, recapping the biggest moments from the night.
This year, nominated stars like George Ezra, Dua Lipa, The 1975, Little Mix and Jorja Smith—who either got their start on YouTube, launched albums on the platform, or have used it to grow their fanbases to a global level—are set to perform. Be sure to tune in to see their show-stopping, on-stage renditions of their beloved hits.
For the second year running, comedian Jack Whitehall will be bringing his brilliant jokes and outrageous capers as the event’s host to make the night one you’ll never forget. After all, what could be better than a mix of top-rated musical talent and hilarious antics to make for an unforgettable night?
And as a special treat for Londoners who didn’t score tickets to the O2: select winners from the night will be projected gloriously onto County Hall and Old Billingsgate to make for a magical, one-of-a-kind YouTube Music moment atop the Thames. There will also be a chance to see your favorite nominees and winners celebrated on billboards throughout the country, and YouTube adverts showcasing the official BRITs content on the YouTube Music App.
Geoff Taylor, Chief Executive of BPI & BRIT Awards said, “The BRIT Awards is the most spectacular night in music, showcasing the exceptional talent of a diverse range of British artists at home and around the world. We have seen tremendous growth in the digital and social reach of the BRITs, and partnering with YouTube once again for our live stream of the show enables us to introduce British music to a global audience that is growing all the time.”
And in case you missed it, after the show you’ll find performances from the artists on a special, exclusive YouTube Music BRITs playlist. But for those who want to enjoy the BRIT Awards LIVE—don’t forget to tune in at youtube.com/BRITs on February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT.
—The YouTube Music Team