Posts Tagged: YouTube

Wear OS looks on enviously as Google brings YouTube Music app to the Apple Watch

Despite being a Wear OS fan (yes, there are some), I can’t deny that the Apple Watch is sitting pretty at the top of the smartwatch pyramid. Weirdly, Google is making the experience even better by bringing YouTube Music to the Apple Watch before its own smartwatch platform, which means that users can browse their […]

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Google may turn YouTube into a shopping destination

At some point in your YouTube watching career, you’ve probably dug into the description of a video to tap on an Amazon referral link. Whether you’re into tech, photography, gaming or almost any other hobby, most channels use those links as a way to g…
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Google takes on TikTok with YouTube Shorts

TikTok has gained popularity and seemingly notoriety in recent months with the US government using it as a new weapon in its trade war with China. While it seems that Oracle is set to do a deal with TikTok so that it can continue operating in the US, Google has taken the opportunity to launch […]

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Google Fiber adds Philo streaming as an option next to YouTube and fubo

After years of offering TV service along with its high-speed internet package, Google Fiber announced in February that it will only offer new customers options to sign up for streaming services. At the time, it supported YouTube TV and fuboTV, and no…
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Google will convert gifted Play Music subscriptions to YouTube Music and throw in some Play Store credit too, maybe

If you’ve been given a subscription for Google Play Music (GPM) and have found out that the service will begin being phased out during September, have no fear; Google has got your back. Instead of leaving you out in the cold, the search giant will, according to one Reddit user, convert your GPM subscription into […]

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Steve Wozniak sues Google for not acting on YouTube Bitcoin scams

Steve Wozniak has filed a lawsuit against YouTube, saying the site has repeatedly ignored his requests to take down phony bitcoin giveaways that use his name. He compared YouTube’s actions to Twitter, which quickly removed similar scams after Wozniak…
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To our YouTube TV members: an update to our content and price

In 2017, we introduced YouTube TV, live TV designed for the YouTube generation  those who want to stream TV when and how they want, without commitments. We’ve just passed the three-year mark, so I wanted to take this opportunity to update you on how we’re thinking about YouTube TV.

Since launch, we’ve listened to your feedback and worked to build an experience that fits the needs of everyone in your family, by adding highly-requested content like PBS and Discovery Network brands, including HGTV and Food Network, and launching new features to reinvent how you watch live TV.

As we continue to build a best-in-class experience for you, we have a few updates to share: new content launching today, new features we’ve recently introduced, and an updated price.

More content to enjoy, starting today

Earlier this year, we let you know that we’d soon be adding more of ViacomCBS’s family of brands to YouTube TV, which includes 8 of your favorite channels launching today: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1.

That means you can follow the biggest stories in news, politics and pop culture with “The Daily Show with Trevor Noah;” catch up with Catelynn, Cheyenne, Maci, Mackenzie and Amber on “Teen Mom OG;” join the search for America’s next drag superstar with “RuPaul’s Drag Race;” go on an adventure with “SpongeBob SquarePants;” and follow the fictional lives of the Dutton family on the new season of “Yellowstone,” airing now.

BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick are also set to come to YouTube TV at a later date.

In addition to our base plan of now more than 85+ channels, we also recently introduced Cinemax and HBO Max, which includes all of HBO plus a robust library of content and original series, to our growing list of add-on channels, making YouTube TV your one-stop shop for entertainment.

The latest features to try while you sit back with your favorite shows

We’re always listening to our member’s feedback on the channels they want to see on YouTube TV, but we’re also continuously building new features and making improvements that reinvent how you watch TV and interact with your favorite content on YouTube TV. Here are just a few of those features and updates we’ve launched recently:

  • Jump to the news that matters most to you: We’ve been testing a new feature that allows you to jump to various segments within select news programs on YouTube TV, and have just brought this to all users. Similar to our key plays view for sports, on some programs you’ll be able to jump to specific news clips within the complete recording. This feature is available on TV screens now and will come to mobile devices in the coming weeks.
  • Control over your recorded content: In addition to your unlimited DVR space, YouTube TV members can pause, rewind, and fast forward through all their recorded shows, regardless of network.
  • Go easy on the eyes with Dark Mode: We recently introduced a dark theme to both desktop and mobile devices to help tone down your screen’s glare and experience YouTube TV with a dark background.
  • Mark a show as watched: You now have an option to select “Mark as Watched” on desktop and mobile devices for any TV show you’ve already seen, a top requested feature from our members.
  • A fresh new look for the Live Guide: Based on your feedback, we’ve updated the Live Guide on desktop so you can see what’s on, now, and also scroll ahead 7 days into the future.

An update to your price

As we continue to evaluate how to provide the best possible service and content for you, our membership price will be $ 64.99. This new price takes effect today, June 30, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle on or after July 30.

We don’t take these decisions lightly, and realize how hard this is for our members. That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV. YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus 6 accounts per household each with its own unique recommendations, and 3 concurrent streams. It’s all included in the base cost of YouTube TV, with no contract and no hidden fees.

While we would love every member to continue to stay with our service, we understand that some of you may choose to pause or cancel your membership. We want to make YouTube TV flexible for you, so members can pause or cancel anytime here.

As the streaming industry continues to evolve, we are working to build new flexible models for YouTube TV users, so we can continue to provide a robust and innovative experience for everyone in your household without the commitments of traditional TV.

Thank you for being a part of the YouTube TV family. We’ll continue to work to make it the best place to watch live TV, how you want it.

Christian Oestlien, Vice President of Product Management, YouTube TV


YouTube Blog

Ever wonder how YouTube works?

YouTube has always been a place where people come to be informed, inspired, and delighted. Over the past few months, as our daily lives have changed in response to the coronavirus (COVID-19) pandemic, we’ve seen people turning to YouTube more than ever. As part of our ongoing commitment to transparency, we’ve created How YouTube Works  a new website designed to answer the questions we most often receive about what we’re doing to foster a responsible platform for our community, and explain our products and policies in detail. How YouTube Works will launch in the U.S. today with plans to launch in more countries over time, starting in mid-June.

Answering the important questions

How YouTube Works addresses some of the important questions we face every day about our platform  involving topics such as child safety, harmful content, misinformation, and copyright, as well as tackling timely issues as they arise, like how we have responded to the COVID-19 crisis and how we support elections. Within the site, we explain how we apply our responsibility principles (the Four Rs which work alongside our commitment to users’ security  to tackle these important questions.

Get to know our products and policies

How YouTube Works provides an in-depth look at our products and settings, such as YouTube Search, Recommendations, privacy controls, and Ad Settings, showing how they help people have the best possible experience while they’re using YouTube. Additionally, users will find details of our policies  like our Community Guidelines and monetization policies  so everyone in the community knows what they can and can’t do on YouTube. We explain how our policies are developed and enforced in partnership with a wide range of external experts and Creators.

Learn about the progress and impact we’ve made

To show the progress we’ve made on managing harmful content, How YouTube Works includes facts and figures from our Community Guidelines Enforcement Report, which explain how and why we’ve removed videos recently.

We also provide data, records, and current trends that have emerged on YouTube to help you better understand the next generation of Creators and artists. People can explore the stories behind some of YouTube’s creative entrepreneurs as well, and discover how they are transforming their lives and communities  like Cheong Choon Ng, who built a thriving craft business; and Meredith Bell, who was able to realize her dream of becoming a farmer.

How YouTube Works is an important part of our ongoing transparency efforts to ensure millions of users, creators, and artists can continue making YouTube a place to connect with others, learn about the world, and showcase their creative talents.


YouTube Blog

Introducing YouTube BrandConnect, a platform for Creators and Brands to collaborate

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach new audiences on YouTube and partner with creators to amplify their message. Over the years, we’ve seen branded content grow on YouTube, thanks to the direct connection creators have with their fans. In fact, the influencer marketing industry as a whole is projected to reach $ 15 billion by 2022.

Given the success our brands and creators have seen with branded content on YouTube, we are evolving FameBit to YouTube BrandConnect.

What YouTube BrandConnect offers

Through YouTube BrandConnect, we’re making it easier for creators and brands to create branded content that is both authentic and effective. Our focus will continue to be supporting and driving revenue to creators, providing measurable campaigns for brands, and reaching viewers with authentic and relevant content. We’ve built unique, industry-first features within our branded content platform to support each of these goals.

On the creator side, we’ve developed insights-based matchmaking tools that allow more access to branded content deals for eligible creators across YouTube. Because of the connection that creators have with their fans, our proactive matchmaking produces highly engaging and relevant branded content. And it’s working – over the past two years, average deal size across the full service product grew more than 260%.

YouTube creators have a real-time pulse on their community and have the flexibility to pivot their content to serve audience (and brand) needs, something we’re seeing firsthand right now. For example, the Reese’s brand’s March Madness campaign took a turn when the annual basketball tournament was cancelled due to the pandemic. Creators including 2Hype, Smosh Pit, and Eh Bee Family were able to adapt their previously-shot content to still bring a relevant vibe to fans at home, while driving strong consumer engagement and awareness for Reese’s Miniature Cups newly designed packaging, which was perfect for a stay-at-home game of couch basketball.

For brands, we’ve added new measurement solutions like Brand Interest Lift, Influencer Lift, and organic view-through conversations that provide them with real-time campaign results and bring the accountability of digital advertising to branded content campaigns. Brand Interest Lift allows advertisers to measure consumer search behavior resulting from viewing the creator’s video, and Influencer Lift measures consumer sentiment on Purchase Intent, Brand Recall, and more. Through Google insights and tools, it is possible for brands to measure the impact and ROI of influencer marketing for the first time on YouTube.

We’ve also introduced several ads technology innovations such as the shopping shelf and app shelf to help viewers buy products and download apps being discussed in creators’ videos directly from the watch page. This will soon expand to a new media shelf, where viewers can buy or rent movies and shows. We’ve also introduced new technologies like the AR try-on experience that allow viewers to virtually try on and shop products, alongside their favorite creators.

Eligible creators in the U.S. with 25,000+ subscribers will be able to sign up for YouTube BrandConnect directly in YouTube Studio, where we’ll be adding more campaign management features in the coming months. With YouTube BrandConnect, brands can easily connect and measure branded content campaigns with their Google and YouTube advertising strategies – allowing for full-funnel influencer marketing integrations.

Looking forward with YouTube BrandConnect

We’re always looking for new ways to help creators earn more money, and we’ve added additional resources to help creators get started making branded content on Creator Academy. We’ll continue investing in our technology and expanding internationally to bring new experiences to creators, brands and their fans globally. This is just the beginning for YouTube BrandConnect, and we’re excited to bring even more value to creators, brands, and viewers through branded content campaigns in the months ahead.

Lori Sobel, Global Business Head of YouTube BrandConnect

Henry Scott-Green, Product Manager at YouTube BrandConnect


YouTube Blog

Susan Wojcicki: My mid-year update to the YouTube community

Several times a year, CEO Susan Wojcicki updates users and creators on YouTube’s priorities. This Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube is working on behalf of creators.

In the last few months, we’ve experienced enormous tragedy and loss.

As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, unemployment, and juggled added responsibilities with kids at home.

And over the past few weeks, we’ve grieved together as the Black community has endured more senseless acts of racial terror and violence. We know that for many, tragedies like these are a persistent reminder of the harm caused by systemic racism. They also compound the toll of the pandemic, which disproportionately impacted Black and Brown communities in the U.S. and abroad.

At YouTube, we believe Black lives matter and we all need to do more to dismantle systemic racism. We join in protest against the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many others before them.

The painful events of this year have reminded us of the importance of human connection and the need to continue to strengthen human rights around the world.

Our platform has been a place where people come together since YouTube first launched 15 years ago. And in the midst of uncertainty, creators continue to share stories that might not otherwise be heard while also building online communities.

Supporting the Black community

We have always been proud that we are a platform that celebrates a broad and diverse set of voices. And we have implemented many policies and product features to protect our communities.

But we recognize we need to do more, in particular with the Black community, and that is why we are committing to following actions.

Amplifying Black voices

We’re committed to doing better as a platform to center and amplify Black voices and perspectives.

  • Today, we’re announcing a multi-year $ 100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories.
  • And one example of the type of content we’d like to elevate on the platform will premiere this Saturday, June 13. We’ll host a live stream fundraising event produced by YouTube Originals (YTO), “Bear Witness, Take Action.” The YTO will bring together creators, artists, influential public figures and prominent activist voices for roundtable discussions and musical performances, with donations benefiting the Equal Justice Initiative.
  • Through the month of June, our Spotlight channel will highlight racial justice issues, including the latest perspectives from the Black community on YouTube alongside historical content, educational videos, and protest coverage. This content showcases incredibly important stories about the centuries-long fight for equity.

Protection from hate and harassment

We’ve taken many steps over the years to help protect diverse communities from hate and harassment across the platform, including Black creators and artists. And last year, we developed more stringent hate speech and harassment policies. Our updated hate speech policy specifically bans videos alleging that a group is superior based on qualities like race, gender, religion, or sexual orientation in order to justify discrimination, segregation or exclusion.

As a result of these changes and our ongoing enforcement, last quarter alone we removed over 100,000 videos and 100 million comments for hate and harassment.

That said, we know there’s more work to do.

Building on our work over the past several years, we’re taking this moment to examine how our policies and products are working for everyone ⁠— but specifically for the Black community ⁠— and close any gaps. And more broadly, we will work to ensure Black users, artists, and creators can share their stories and be protected from hateful, white supremacist, and bullying content.

Generations of Black Americans have been waiting for justice in the United States, and we know the effect of inequality is felt around the world.

I’m committed to listening — to Black employees at YouTube, to Black creators, to Black artists, to leaders in the Black community, and to Black users who tune in to YouTube every day.

There is much work to do to advance racial equity in the long-term, and these efforts will continue in the months and years ahead.

Connecting people with useful information, responsibly

Over the past few months, another top priority has been connecting people to trusted information as the coronavirus pandemic spread around the globe. Our teams started by engaging with public health officials in more than 90 countries so they could make locally relevant information available, which we display on our homepage and in panels that appear on videos and in search results about COVID-19. Collectively, these panels have been shown more than 200 billion times.

YouTube also launched a dedicated COVID-19 news shelf, with videos from health authorities and news organizations, in more than 30 countries around the world. We’ve found that when people come to YouTube searching for coronavirus topics, on average 94 percent of the videos they see in the top 10 results come from high authority channels. We think this is important progress, even as we keep working to bring that number higher.

In addition to raising up trusted information, we have also been focused on combating harmful medical misinformation. We’re consulting on an ongoing basis with health authorities like the WHO and local organizations like the CDC, the Korean Ministry of Health and Welfare, and India’s Ministry of Health and Family Welfare, as well as expert medical and public health professionals, to design policies based on the latest science. We updated our policies to prohibit content with harmful medical information, for example saying the virus is a hoax or claiming there is a guaranteed cure. To date, we’ve removed over 200,000 videos for violating these policies.

We also understand the importance of representing a broad set of voices in the public debate. There are a range of opinions on topics like how governments respond to the crisis, when and how we should reopen economies, and criticism of health authorities and government officials. We want to ensure these important discussions continue on the platform, even as we work to combat misinformation.

Creators also have an important role to play in helping connect people to useful information. Forty high-profile creators have spoken with leading health officials, including Dr. Jaime Sepúlveda’s Spanish-language interviews with creators and Dr. Anthony Fauci’s conversations with Trevor Noah, Dr. Mike, Lilly Singh, Phil DeFrancoDr. Regina Benjamin and Dr. Georges Benjamin also spoke with Black creators about the impact of COVID-19 on the Black community. These creator interviews have been seen in more than 160 countries and received more than 43 million views.

And more than 700 creators and artists joined YouTube’s #withme PSA campaign, encouraging users to stay home and highlighting important messages about how to stop the virus.

These public service announcements are reaching people around the world – they’ve received over three billion impressions.

Thank you to all of our creators who led the way with this initiative.

Learning

YouTube has always been a key learning resource, but we are now seeing a record amount of engagement. The average daily views of videos with homeschooling in the title have more than tripled globally in the last three months.

As students began learning from home, some of the first events we featured on Learn@Home were live streams hosted by The College Board to help high school students prepare for Advanced Placement tests in May. The response exceeded our expectations – the videos from the first day of live streaming have received more than 700,000 views. And students preparing for AP exams through the daily live streams received unexpected support from Lin-Manuel Miranda, who recently hosted a special edition U.S. History master class.

Creators have launched live stream series to help students of all ages stay motivated to learn at home, from Khan Academy to Mark Rober to 3Blue1Brown. And we’ve seen new read-alongs for children, like PBS Kids with Michelle Obama and Dolly Parton’s weekly Goodnight with Dolly.

And students are even finding ways to keep up with physical education on YouTube by tuning in to daily shows like PE with Joe or taking a dance break with KIDZ BOP.

Enabling online connections and communities

In our house, kids aren’t just learning online, they’re also virtually celebrating holidays, birthdays, and even hosting sleepovers with their friends.

We’re finding new ways to connect, and at YouTube, we’re seeing communities bringing people together online.

People are using live streams at a much higher rate, with live watchtime on TV screens up over 250 percent year-over-year on YouTube globally during the height of stay at home measures around the world.

Live streams are also helping us capture moments that otherwise would have been lost, like graduation ceremonies. To mark this key milestone, we developed an online #DearClassof2020 commencement headlined by President Barack Obama and featuring Lady Gaga, Dude Perfect, Jackie Aina, The Try Guys, Malala Yousafzai, former Secretary of Defense Robert M. Gates, former Secretary of State Condoleezza Rice, and Google’s own Sundar Pichai.

Creators have also stepped in to support global relief efforts, like jacksepticeye’s live stream #HopeFromHome, which raised money for the United Way. Creators in the United Kingdom came together for Stream #WithMe, a live fundraiser benefiting NHS. And artists and creators joined One Love Asia, a concert benefiting UNICEF.

To enable the YouTube community to have even more impact, this year we’ve expanded the access to our donate button from 1,500 eligible channels to more than 40,000, allowing more creators to easily engage their audiences on causes they care about.

Welcoming new creativity

Even during these incredibly difficult times, we’re seeing unprecedented creativity from our creative community. Because creators are experts at filming to suit any style, from high-production to garage studios, they were able to quickly adapt and make content that reflected our new reality, from yoga for stress release to quarantine routines.

And artists are bringing fans together online and making YouTube a virtual concert venue. Bands like the Rolling Stones, Radiohead, and the Grateful Dead are releasing live concert footage every week, giving fans something to look forward to while staying at home. Brazilian singer Marília Mendonça hosted a live stream concert on YouTube from her home last month, and the video has been viewed more than 20 million times.

We’re also welcoming cultural institutions that are creating or expanding their YouTube channels, giving audiences the chance to tune in to legendary performances from The Bolshoi Ballet, weekly releases of Andrew Lloyd Weber musicals on The Shows Must Go On, and Shakespeare plays streamed by The Globe Theatre.

And there’s been a rise in new formats for content during quarantine. We’ve seen YouTube’s first virtual fashion show and a streaming global film festival.

Gaming creators are also drawing new audiences. Travis Scott leveraged the power of the popular game Fortnite to perform unreleased music to viewers around the globe without ever leaving his house. Viewers tuned in live to streams from Flakes Power, Muselk, Avxry, Valkyrae and other gaming creators, with all four experiences garnering 100 million views on YouTube.

Thank you to all the creators and organizations who are releasing new content during this time, from tips for working at home to DIY advice from a dad who launched a YouTube channel to answer questions like how to hang a shelf or unclog a drain.

Whether your views are in the hundreds or in the millions, you’re making the world a little brighter for someone watching from home.

YouTube creator updates

As creators rose to meet the challenges of the pandemic, they also faced obstacles along the way. We know the uncertainty of the past few months has been hard and our team is working to provide support. In March, we adjusted our policy to enable ads for content from creators and news organizations discussing the coronavirus.

Given fluctuations with the advertising market, we are encouraging creators to also invest in other forms of monetization to grow and diversify their revenue. Since the beginning of March, we saw over two million viewers support creators by purchasing their first Super Chat, Super Sticker or membership on YouTube.

The number of creators earning the majority of their YouTube revenue from memberships and paid digital goods is up 40 percent since January.

And with more artists now going live on YouTube, we recently announced that we’ll be extending the availability of Super Chat and Super Stickers to more artist channels.

This year we’ve also worked to give creators more control over monetization decisions and to provide transparency with our policies by expanding Self Certification to all creators in the YouTube Partner Program (YPP). With Self-Certification, creators tell us what’s in their video and how it complies with our ad-friendly guidelines.

In the past few weeks, you may have heard questions raised about Section 230, a regulation in United States law that allows YouTube to be an open platform while protecting the community from harmful content, like content that incites violence or endangers children. We believe undermining Section 230 would impact our ability to protect our users and would also significantly limit content from a wide range of creators across the political spectrum who have a voice on our platform. Such a change might require online services like YouTube to “over-filter” content, making it more difficult for creators to share breaking news, create learning content, expose injustice, and amplify a diversity of voices and opinions.

We’ll continue to work on your behalf to explain how eroding 230 would harm the creator ecosystem globally.

Mental health

YouTube creators have long been known for their authenticity, and I appreciate how creators have openly shared how hard it is to create content as we navigate new challenges. It’s important for all of us to make our mental health and wellbeing a top priority.

People come to YouTube every day looking for information and resources, and we realize we have a tremendous opportunity to shine a light on various health issues.

Over the last few months, we’ve seen a 45 percent increase in views of meditation videos and a growing popularity of mindfulness and wellbeing content.

Our teams also recently expanded the tools available to users to help prioritize wellbeing. We’ve added a new bedtime reminder, in addition to our “take a break” option, to help viewers manage their time on YouTube.

And through our Get By #WithMe campaign, we’ve partnered with creators to spotlight videos like Why Support Helps with Kati Morton. Creators like Kati are helping educate and reduce the stigma associated with mental health.

The past few months have been incredibly challenging, and we still have a long road ahead of us. But even in these difficult circumstances, I’m finding glimmers of hope every day on YouTube – your passion and creativity have been inspiring.

Thank you for all the ways you’re coming together to support one another, and for all the ways you’re giving back.

You’re reminding us to look for the good, even when so many things about life feel out of order.

Thank you for being a part of our community. Whether you’re connecting with people on YouTube across your city or across the world, your voices are coming together to make a difference.

Susan Wojcicki


YouTube Blog

YouTube Music 2020 review: Getting better every year

It’s about that time of year again when we dig into Google’s shiny new music streaming service. YouTube Music was designed to eventually replace Google Play Music, which seems like the most beloved music streaming app on the internet. But here we are, two years later, and we’re only just now starting to see YouTube […]

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YouTube Kids is now on Apple TV

YouTube’s dedicated app for kids is now out for download from the App Store on Apple TV, so long as it’s available in your region. It works on both the 4K and the HD versions of the device, and you can use the Siri Remote to fire it up by saying “Hey…
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We hosted a virtual Iftar this Ramadan on YouTube, bringing together a global community

Like millions of families around the world, my family and I have been breaking our fast this Ramadan in the safety of our own home in the sunny city of Jeddah, Saudi Arabia — something I am very grateful for. Although I love my family, and I am thankful to have them here with me this Ramadan, something was still missing.

So I reached out to a few of my friends (Omar Hussein, Noor Stars, the Saudi Reporters, Asrar Aref, and the Anasala Family) and asked them if they wanted to come over for Iftar, and to bring millions of their friends with them.

On Tuesday, May 19, we decided to break our fast together at 6:32 p.m. — sunset in Saudi Arabia. We played games, showed-off our cooking skills, and finally broke our fast along with thousands of people who joined us from across the country and beyond.

What’s incredible is that people all around the world have been trying to find innovative ways to create that sense of togetherness during the holy month while staying safe. Earlier this month, creators in Indonesia came together and hosted a virtual Iftar, bringing together people from all over the country. Also next week, on May 26 at 8 p.m. EEST, Arab popstar Nancy Ajram is going to host a special Eid celebration concert on her YouTube channel.

I am proud I got to be part of this incredible experience that showed the world the power of YouTube and the creator community. Bringing this many people together during this difficult time is truly rewarding.

From all of us, we wish you a Ramadan Kareem and a blessed Eid ahead.

Mohamed Moshaya, YouTube Creator based in Saudi Arabia


YouTube Blog

YouTube Music is making it simple to transfer over your Google Play Music library

Over the past few years, we have enhanced YouTube Music to deliver a comprehensive listening experience, and have also added features to make Google Play Music users feel right at home. Starting today, we’re excited to officially begin inviting Google Play Music listeners to effortlessly transfer their music libraries, personal taste preferences and playlists to YouTube Music, their new home for music listening and discovery.

For now, users will continue to have access to both services. We want to ensure everyone has time to transfer their content and get used to YouTube Music, so we’ll provide plenty of notice ahead of users no longer having access to Google Play Music later this year.

Easy transfer and transition

We know many listeners have spent a lot of time creating their perfect music and podcast libraries in Google Play Music, so we’ve made it simple to move both to their new homes. All Google Play Music users will soon receive an email with detailed instructions on how to begin transferring your full Google Play Music history and content, as well as podcasts, to their new homes.

Music fans will be able to start the transfer process of their music library to YouTube Music by following these simple steps:

  • Click on the transfer button in YouTube Music, and your uploads, purchases, added songs and albums, personal and subscribed playlists, likes and dislikes, curated stations and personal taste preferences will move right over.
  • Your updated recommendations will appear immediately on the YouTube Music home screen, and we’ll notify you via email and notifications when your music library transfer is complete and your music is in the “Library” tab.

You can also check out the video with transfer details HERE.

And if you’re a podcast listener, you can visit this web page and transfer your subscriptions and episode progress to Google Podcasts with a single click. Google Podcasts is our dedicated podcast player available for free on Android and iOS, and accessible from Google Assistant, Google Search, Google Home and more.

We’re looking forward to Google Play Music users transferring their libraries, so they can begin listening and exploring on YouTube Music and Google Podcasts.

Your New Home For Music: YouTube Music

For listeners new to YouTube Music, the streaming service is your personal guide to the world of music, simply organized in an app and web player. A bit more on what YouTube Music has to offer:

  • Catalog: YouTube Music offers over 50 million official tracks, albums and high quality audio, as well as deep cuts, B-sides, live performances, and remixes you can’t find anywhere else.
  • Listen everywhere: Explore YouTube Music’s audio-first music app, desktop and smart speaker experience. Recommendations: Discover new music through YouTube Music’s home screen recommendations and personalized mixes – My Mix, Discovery Mix, and New Release Mix – based on taste, location, time of day and Play Music preferences after transferring.
  • Official Playlists: Listen to thousands of official playlists from both YouTube Music and Google Play Music.

We’ve listened to Google Play Music user feedback and recently introduced additional new features to YouTube Music for fans to enjoy. Some of the YouTube Music features we’re most excited to share include the following (with more updates on the way!):

  • Playlist Creation: We’ve increased playlist length from 1,000 to 5,000 songs to make room for even more of your favorites songs.
  • Uploads: You can listen to your uploaded and purchased music from Google Play Music after your transfer, or add up to 100,000 personal tracks to your library in YouTube Music (an increase of more than 50,000 compared to Google Play Music).
  • Offline listening: Paying members can download any song, playlist, music video or let smart downloads (Android only for now) do it for you so you always have something to listen to, even when you don’t have service.
  • Lyrics: Lyrics offer highly visible access to follow along to tracks.
  • Explore Tab: An all-new Explore tab offering one go-to place to discover new music and YouTube Music’s vast catalog of playlists through New Releases and Moods & Genres sections.

Pricing

Existing pricing is the same between Google Play Music and YouTube Music. Fans can enjoy the ad-supported version of YouTube Music for free, or enjoy YouTube Music Premium, a paid membership that gives listeners background listening, downloads and an ad-free experience for $ 9.99 a month. Or you can try YouTube Premium to extend ad-free, background listening and offline playback across all of YouTube for $ 11.99 (USD).

Google Play Music Unlimited members will be automatically granted the equivalent tier of YouTube Music Premium or YouTube Premium based on the level of benefits with their current subscription, at the same price*.

We can’t wait for you to start exploring YouTube Music features and discovering new music favorites along the way. Have more questions or need help? Check out all of our support resources here.

*Some users may see a price difference upon transfer. Learn more here.


YouTube Blog

The end is nigh as Google Play Music gains option to transfer song libraries to YouTube Music

It’s a move that we’ve expected ever since Google launched the new music streaming service back at Google I/O 2018 and today is finally the day that the prophecy comes true where Play Music subscribers are urged to transfer their libraries over to YouTube Music. And while it’s not compulsory right this moment, the final […]

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YouTube TV doubles down on ViacomCBS content this summer with 14 extra channels

With the coronavirus lockdown resulting in streaming services scrabbling for more content to satiate those of us that are self-isolating, YouTube TV is set to add more than a dozen new channels to its line-up courtesy of a new multi-year agreement with ViacomCBS. As the third most popular live TV streaming services in the US, […]

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Expanding fact checks on YouTube to the United States

Over the past several years, we’ve seen more and more people coming to YouTube for news and information. They want to get the latest on an election, to find multiple perspectives on a topic, or to learn about a major breaking news event. More recently, the outbreak of COVID-19 and its spread around the world has reaffirmed how important it is for viewers to get accurate information during fast-moving events. That’s why we’re continuing to improve the news experience on YouTube, including raising up authoritative sources of information across the site. Today, we’re continuing this work by expanding our fact check information panels — which we launched in Brazil and India last year — to the United States.

The fact check feature expands upon the other ways we raise and connect people with authoritative sources. For example, our Breaking News and Top News shelves help our viewers find information from authoritative sources both on their YouTube homepage and when searching for news topics. In 2018, we introduced information panels that help surface a wide array of contextual information, from links to sources like Encyclopedia Britannica and Wikipedia for topics prone to longstanding misinformation (e.g. “flat earth” theories), or more recently, linking to the WHO, CDC or local health authorities for videos and searches related to COVID-19. We’re now using these panels to help address an additional challenge: Misinformation that comes up quickly as part of a fast-moving news cycle, where unfounded claims and uncertainty about facts are common. (For example, a false report that COVID-19 is a bio-weapon.) Our fact check information panels provide fresh context in these situations by highlighting relevant, third-party fact-checked articles above search results for relevant queries, so that our viewers can make their own informed decision about claims made in the news.

There are a few factors that determine whether a fact check information panel will appear for any given search. Most important, there must be a relevant fact check article available from an eligible publisher. And in order to match a viewer’s needs with the information we provide, fact checks will only show when people search for a specific claim. For example, if someone searches for “did a tornado hit Los Angeles,” they might see a relevant fact check article, but if they search for a more general query like “tornado,” they may not. All fact check articles must also comply with our Community Guidelines, and viewers can send feedback to our team.

Our fact check information panel relies on an open network of third-party publishers and leverages the ClaimReview tagging system. All U.S. publishers are welcome to participate as long as they follow the publicly-available ClaimReview standards and are either a verified signatory of the International Fact-Checking Network’s (IFCN) Code of Principles or are an authoritative publisher. Over a dozen U.S. publishers are participating today, including The Dispatch, FactCheck.org, PolitiFact and The Washington Post Fact Checker, and we encourage more publishers and fact checkers to explore using ClaimReview. In addition to this roll out, YouTube will provide $ 1M through the Google News Initiative to the IFCN to bolster fact-checking and verification efforts across the world. This follows Google’s efforts to support the ecosystem in the midst of the challenging COVID-19 environment, and we’ll be looking for more ways to support the fact check ecosystem in the future.

As always, it will take some time for our systems to fully ramp up. Our systems will become more accurate, and over time, we’ll roll this feature out to more countries. We are committed to our responsibility to protect the YouTube community, and expanding our fact check information panels is one of the many steps we are taking to raise up authoritative sources, provide relevant and authoritative context to our users, and continue to reduce the spread of harmful misinformation on YouTube.


YouTube Blog

YouTube Originals announces slate of new content amidst COVID-19 #WithMe initiatives

YouTube Originals today announced a new slate of projects aimed to support, entertain and educate viewers around the world. Among the announcements, celebrities and educators come together to energize distance learning in “Celebrity Substitute” including Karlie Kloss working through a coding problem and Ken Jeong giving a Biology lesson; a weekly series “Stay Home With: YUNGBLUD,” following the UK recording artist and his band as they adjust to a remote lifestyle while creating music; a short-form family series, “Create Together #WithMe,” hosted by Joseph Gordon-Levitt featuring the creations of everyday people collaborating to make art on HITRECORD and YouTube while being at home; and “The Secret Life of Lele Pons” which gives an intimate look at battling Tourette Syndrome and OCD while juggling life in the spotlight.

In addition, engaging new content will come directly from notable YouTube personalities who will be able to leverage the global platform’s quality livestream capabilities from a safe space. Kicking off this new wave of content is a first-of-its-kind global live event, “The Creator Games Presented by MrBeast,” hosted by top Creator and philanthropist MrBeast (34M subscribers) on April 25, where he will challenge some of the platform’s biggest stars to remotely go head-to-head in a battle of stay-at-home games where there can be only one winner. The proceeds will go to a COVID-19-related charitable organization.

“YouTube’s greatest strength is its ability as a global platform to build community and connection among people from all walks of life,” said Susanne Daniels, Global Head of Original Content for YouTube. “We’re working to develop exciting new original content that is relevant, useful, and entertaining in order to deepen those connections and give people an outlet to come together.”

Also, as part of YouTube’s continued commitment to families, beginning in May, several new kids & family Originals will launch and be available on YouTube and YouTube Kids. These new Originals will help inspire kids’ curiosity, creativity, resourcefulness and resiliency during these unusual times.

Below is the current list of planned new Originals rolling out within the next few months:

“Money Talks: Taxes” — Streaming now!

In this new Learning Playlist, a roundtable of leading female financial experts provide answers to the questions surrounding personal finances that we are all desperate to know. Offering a step by step guide for viewers, this first series of videos covers pressing questions about filing taxes and the COVID-19 stimulus check. “Money Talks” is produced by Refinery29.

“The Creator Games Presented by MrBeast” — Live stream premieres April 25 at 6:00 p.m. ET / 3:00 p.m. PT

A global LIVE event where popular YouTube creator, MrBeast (34M subscribers), challenges the platform’s biggest stars to remotely go head-to-head in a first-of-its-kind battle of stay-at-home games where there can be only one winner. “The Creator Games Presented by MrBeast” will encourage viewers to donate to support COVID-19-related charitable organizations and is produced by Night Media and Fly On the Wall.

“Stay Home With: YUNGBLUD” — Series premieres April 27

This weekly episodic series follows UK recording artist, YUNGBLUD, through a month at a rental apartment in L.A. Along with four friends – his manager, videographer and two bandmates with whom he is quarantined – YUNGBLUD attempts to shoot a music video, write new songs, cook meals and stay connected to his UK-based family and avid global fanbase, all within the disconcerting shelter-at-home restrictions. “Stay Home With: YUNGBLUD” will encourage viewers to donate to support No Kid Hungry and is produced by Stick Figure Entertainment.

“#MoveWithMe” — Global Dance Event premieres April 29

In celebration of International Dance Day (April 29), this special will feature acclaimed choreographer Matt Steffanina as host, and talented dancers and choreographers from across the globe as they come together to provide dance-lovers with high octane performances to today’s chart topping songs in a way that can only be done on YouTube. Choreographers and dancers including LaurieAnn Gibson, WilldaBeast Adams, Chachi Gonzales, Kasia Jukowska, Vale Merino, Sonali Bhadauria, FitDance, Kaelynn KK Harris, Twist And Pulse, D-trix and more will be featured. “#MoveWithMe” will encourage viewers to donate to support the COVID-19 Solidarity Response Fund for WHO during the event and is produced by Den of Thieves.

“Stream #WithMe (UK)” — Live stream premieres April 30

In “Stream #WithMe”, a star-studded crew of some of the UK’s most loved YouTube creators and stars let us in on how they are coping with the lockdown experience in a livestream celebration of solidarity. The all-star group of creators and celebrities will share tips on how to keep entertained, upbeat, and active as they tag-team their way through four hours of joyful unexpected performances and exciting challenges culminating in an almighty stunt for the nation. “Stream #WithMe” will encourage viewers to donate to support NHS Charities Together and is made in partnership with Electric Robin (part of EndemolShine UK).

“Celebrity Substitute” — Series premieres May 7

Around the world, millions of students are joining virtual classrooms as part of the current distance learning initiative and teachers are looking for ways to keep their students engaged and focused to stay on target with their curriculum. In this series, some of the brightest celebrities and educators come together to energize distance learning. In each episode, a celebrity steps in to teach crucial high school lessons with real teachers. Some examples include Karlie Kloss working through a coding problem, or Ken Jeong giving a biology lesson that will be remembered for years to come. Additional celebrity substitutes include: Bill Nye, Camila Mendes, Janelle Monáe, and Terry Crews. “Celebrity Substitute” is produced by B17 Entertainment.

“The Secret Life of Lele Pons” — Series premieres May 19

In this raw and intimate five-part series, internet personality and music artist Lele Pons shares a side to her that no one knows about… Her lifelong struggle with Tourette Syndrome and OCD. Viewers will follow along on her journey of building and expanding her music career while battling what was previously hidden. Link to official trailer HERE. “The Secret Life of Lele Pons” is a Shots Studios Production.

“BookTube – Read with Me Special and Mental Health Episode” — Premieres May 21 and June 2020

The critically-acclaimed monthly book club, “BookTube,” is creating a special “Read With Me” episode premiering May 21. Now more than ever, people around the world are turning to books to help them feel connected. This special episode will feature several celebrities, booktubers, and authors – including Melinda Gates, John Grisham, James Patterson, Elizabeth Gilbert, Nicholas Sparks, Elaine Welteroth, and many more – sharing their current book recommendations. Additionally, the June 2020 episode of “BookTube” will feature authors Dr. Vivek Murthy, former U.S. Surgeon General (author of Together: The Healing Power of Human Connection in a Sometimes Lonely World), Lori Gottlieb (author of Maybe You Should Talk to Someone) and Haemin Sunim (author of The Things You Can Only See When You Slow Down) discussing anxiety, mental health, and advice for self care during these uncertain times. “BookTube” is produced by Boardwalk Pictures.

“Create Together #WithMe” (working title) — Series premieres May 2020

This mini-series, hosted by Joseph Gordon-Levitt, invites friends and families from all over the world who are coping with this unprecedented time of isolation to come together and showcase their creativity and collaboration. Rather than profiling lone artists and showcasing their finished work, each weekly episode will document the creative process as people find each other online and remotely collaborate on a variety of family friendly projects—short films, short documentaries, music videos, and more. Anybody can come be a part of the show on HITRECORD, Gordon-Levitt’s Emmy-winning platform for creative collaboration. “Create Together #WithMe” is produced by Brian Graden Media and HITRECORD.

“Locked Down” (working title) — Scripted series premieres May 2020

A social media mystery in a social distancing era! This scripted event series follows a group of bored teens working together online to solve a mystery involving one of their neighbors. Shot entirely via webcam and smartphone, “Locked Down” is a suspenseful look at how young people stay in touch while having to stay away, as well as what happens when boredom leads to suspicion. The story unfolds almost in real-time as the friend group works together – from a distance – to solve the mystery, while also exploring their own anxieties and frustrations about life during a pandemic. “Locked Down” is created and produced by Toronto-based Sinking Ship Entertainment (Dino Dana, Endlings, Odd Squad).

“Untitled Juanpa and Luisito Project” (LATAM) — Series premieres May 2020

Latin America’s top YouTube creators Juanpa Zurita (10.2M subscribers) and Luisito Communica (30.6M subscribers) come together for the first time to document an unprecedented situation (COVID-19 quarantine) in an unprecedented way. Filmed entirely under quarantine with no physical interaction, viewers will hear first hand personal stories from around the globe, including YouTube creators, health specialists, and everyday people as they reflect on their reality. Their challenges, their hopes, their solutions, their stories of inspiration and most importantly the resilience of human nature. This limited series will give a voice to individuals around the globe to unify us regardless of region or language. This project is produced by DW Entertainment & Media.

These new projects join a robust slate of learning, music and personality-focused original series and specials including “Kevin Hart: What the Fit,” (new episodes premiere each Thursday), YouTube Originals’ first beauty competition series, “Instant Influencer with James Charles” (premiering April 24), “TWICE: Seize the Light,” an 8-part docu-series on the K-pop girl group (premiering April 29 KST) and “Dude Perfect: Backstage Pass” chronicling the YouTube supergroup’s rise to fame (premiering May 11). Personality-driven projects including third seasons of hit scripted series “Cobra Kai” and “Liza on Demand,” “This is Paris” starring Paris Hilton and an unprecedented live event with David Blaine are scheduled to come later this year.

As part of YouTube Originals’ programming strategy, YouTube’s audience of two billion logged-in monthly users will continue to have the opportunity to enjoy new, upcoming original series and specials, focused on music, learning, personalities and kids & families, for free with ads. YouTube’s subscription service, YouTube Premium, will continue to offer ad-free access to all YouTube Originals as well as bingeabilty and exclusive content for select programs behind the paywall.

This news comes on the heels of YouTube’s recent announcements to release popular legacy and kids & family original content in front of the paywall, and the larger global initiative to encourage the world to stay home and save lives through the platform’s At Home #WithMe campaign. The campaign expands upon #WithMe — a trend continuing to grow on YouTube over the past 15 years — showcasing how people all around the world find community and engage with one another, especially during this time of crisis. From Emma Chamberlain, Markiplier and The Dolan Twins, to Karlie Kloss, Venus Williams, Sam Smith, Shawn Mendes, Hailee Steinfeld, J Balvin and many more, the campaign features YouTube creators, music artists, athletes and celebrities who have all made a home on YouTube.


YouTube Blog

Google is going to slow YouTube down for the next month

With everyone staying indoors and practicing social distancing in the midst of the COVID-19 pandemic, we’ve seen some sites and services degrade video quality to deal with the boost in traffic that they’re getting. As of right now it’s mostly just affected Europe, but Google has announced they’ll be throttling YouTube video streams across the […]

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Uncarrier customers get two-months of YouTube Premium for free with T-Mobile Tuesdays

Wondering what to watch while you self-isolate? Well, if you are an Uncarrier customer you’ll be glad to learn that T-Mobile Tuesdays is rewarding you with a two-month subscription to YouTube Premium (with YouTube Music Premium included), at no cost to yourself. From today onwards, T-Mobile customers can watch ad-free videos, download their favorite content […]

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COVID-19: Resources to help people learn on YouTube

As more and more families find themselves at home, we know people are learning how to adjust to this situation. Beyond helping people find authoritative sources of news and information, we also want to be a helpful learning resource to families across the globe.

We’re fortunate to have an incredible community of learning creators on YouTube. From CrashCourse to Physics Girl, the EduTuber community has been helping people around the world learn and keep up with their studies. We wanted to take a moment to provide an update around how we’re supporting their efforts.

Learn@Home

Starting today, we’re launching Learn@Home, a website with learning resources and content for families. From Khan Academy to Sesame Street to code.org, Learn@Home will spotlight content across math, science, history and arts from popular learning channels. We’ll also have a dedicated section for families with kids under 13, where parents and kids can watch videos together that encourage kids’ creativity, curiosity, playfulness and offline activities, such as how to build a model volcano. The website is launching today in English and will continue to evolve. We’re working to expand to more languages in the coming days, such as Italian, French, Korean, Spanish, Japanese and more.

YouTube Learning Destination

The YouTube Learning destination is designed to inspire and help students with high-quality learning content on YouTube. The destination regularly features supplemental learning content, celebrates learning moments, and shares tips for learners. The destination is available in English today and will expand to Italian, French, Korean, Spanish, Japanese and more in the coming days. You can find the Learning destination at youtube.com/learning or in the brand new Explore tab on the YouTube app.

#StudyWithMe

As people #StayHome to work and study, it can feel like an isolating time. We’ve been inspired by the #StudyWithMe movement, where students share their study experiences with each other online. Whether reading or listening to music, it helps to feel less alone when you study together.

YouTube Kids

YouTube Kids provides kids under 13 with a safer environment where they can explore their interests and curiosity on their own while giving parents the tools to customize the experience. The app features a range of timely content, such as healthy habits, indoor fun and learning.

We understand this is an unprecedented situation facing families across the globe. We’re humbled by the incredible EduTuber community that’s sharing knowledge with the world, and we hope you find these resources helpful in these challenging times.

Malik Ducard, VP of Content Partnerships, Learning, Social Impact, Family, Film & TV


YouTube Blog

9 womenbosses who inspire us on YouTube

Every time International Women’s Day rolls around, it’s an opportunity to reflect on all the women who push YouTube to be even better. They make this community the best that it can be.

Here are nine women, from around the globe, who inspire us with their creative and entrepreneurial spirit. They’re teachers, leaders and artists. They’re often in traditionally male-driven communities, breaking glass ceilings, everywhere they go. We’re proud to feature some of their answers to our Q&A, and we’re so, so lucky to call them YouTubers.

1. Rachana Phadke Ranade

Rachana is a chartered accountant, faculty member at the Institute of Chartered Accountants of India, trained in Indian classical music, a mom, and is at the helm of a 400K+ strong YouTube channel, where she educates her viewers on finance, business, and markets. Her channel team has grown from two people to five, including researchers and a video producer.

A NextUp Women to Watch winner in India, she’s passionate about equipping women to be financially independent. She’s one of the few creators in a traditionally male-driven arena of financial education in India.

YT: What are you most proud of from your work on YouTube?

Rachana: “I feel proud of the fact that my most viewed lecture on Youtube which has crossed 2.4 million views is a 1.5 hours lecture! Encouraging people to click on such a long lecture and keeping them glued to it for a substantial time makes me feel really good.

I also feel proud that people from the Indian Navy, Indian Airforce and Indian Army also watch my lectures. I have received many comments from them on many of my videos! So, I feel proud of the fact that I am able to serve those who serve our nation!”

2. Emma Jakobi, mmmEnglish

Emma Jakobi is an English teacher from Australia and is also the brain behind mmmEnglish, one of Australia’s top learning channels. Emma created mmmEnglish to help her students learn while she wasn’t teaching. The channel took off quickly, and Emma saw the opportunity to build a business helping people learn English, using YouTube to reach an engaged global audience.

YT: What are you most proud of from your work on YouTube?

Emma: “YouTube has been the catalyst that has taken my career and my life in a new direction – one that I couldn’t have imagined 5 years ago! In particular, it has allowed me to create a second business that I am completely in love with, The Ladies’ Project, a community for international women learning English as a second language. It takes away the pain of finding genuine speaking partners to practise with online, while empowering women to build confidence in themselves (their English conversation skills!) and create opportunities to thrive.”

3. Refika Birgül, Refika’nın Mutfağı

Refika is a Turkish food writer, TV presenter and YouTube sensation. Her mission is to teach cooking to an audience of all ages and promote Turkish cuisine while also having fun. In the course of a year, she’s become the largest cooking channel in Turkey with a diverse audience across generations.

She now has a large team of 35 supporting her on production, sales and merchandise. She recently more than doubled the staff to handle the launch of her physical merch store and her globalization efforts via her English channel. Refika says YouTube has helped her both financially and emotionally, allowing her to grow her business and pursue her dreams.

YT: How do you balance between being a creator and a businesswoman?

Refika: “It’s definitely not easy finding the balance. As a creator and business person, I am the product, I am the creative who keeps the product shiny and interesting, and I’m the operations person managing everything from top to bottom. I always have this feeling that there’s never enough time, and this weighs on me. I always have this heavy feeling of guilt, never feeling enough, but at the end of the day, I do my best!”

4. Nikkie de Jager, NikkieTutorials

Nikkie de Jager, better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger. Nikkie first began uploading videos in 2008 at the age of 14, after watching MTV’s “The Hills.” Now, she’s an emerging media brand with brand collaborations ranging from Ofra and Maybelline. Nikkie has also worked with Lady Gaga, promoting her makeup brand, Haus Laboratories. Earlier this year, it was announced she’ll be the online host of Eurovision.

YT: How do you balance between being a creator and a businesswoman?

Nikkie: “In the beginning you need to learn what a ‘business person’ is because you are the brand and sometimes it might feel weird to talk about your own work, etc., but you get used to it. I now know I am my channel and my channel is my brand.

Also, I’ve been very fortunate to have help from very good, trustworthy people who help me on the business side so I can focus on creativity.”

YT: What is one important lesson learned from being a YouTube boss?

Nikkie: “Don’t get comfortable. As a platform,YouTube continues to evolve, so stay flexible and don’t take any opportunity for granted.”

5. Lucy Bella Earl, English with Lucy

This country-side Brit manages two channels — she vlogs about her daily life on one (Lucy Bella Earl), while teaching folks the queen’s English on the other. Lucy currently has over 3 million subscribers.

YT: What is one important lesson learned from being a YouTube boss?

Lucy: “No matter how hard you try, you’re not going to be everyone’s cup of tea. I was brought up to be a people pleaser, and it’s taken a long time for me to accept that some people aren’t going to like me and that is totally fine! In fact, sometimes, it can work in your favor.”

6. Mindy McKnight, Cute Girls Hairstyles

Mindy McKnight owns and operates the #1 hair channel on YouTube, Cute Girls Hairstyles. Mindy’s hairstyle tutorials began as a hobby, but have since led to a family social media empire, including over 23 million followers across all social platforms, six successful YouTube channels totaling over 2 billion views worldwide, and several highly successful off-platform businesses, such as the haircare brand, Hairitage, which is currently sold in Walmarts nationwide.

YT: What is one important lesson learned from being a YouTube boss?

Mindy: “One of the most important lessons I’ve learned from being a YouTube boss is that your career doesn’t have to be ancillary to your family. There’s a way to build a career around the things you’re most passionate about, and for me that was family and hair. That was the magic recipe for us, and I love that we didn’t have to choose one or the other.”

7. Sabrina, TeraBrite Games


Sabrina is known for her Roblox game content, from music videos and game development to being one of the producers of the first ever Roblox Influencer Championship event. She’s grown to nearly 1 million subscribers.

YT: What is one important lesson learned from being a YouTube boss?

Sabrina: “It takes a lot of trial and error to find a middle ground between what you want to do and what the community wants to see. When you find it, it’s extremely rewarding because both you and your viewers are happy and that’s sustainable.”

8. Nathalia Arcuri, Me poupe!

Nathalia Arcuri quit her job as a journalist to start Me poupe!, the country’s first platform dedicated to financial education and women’s empowerment. She now has the largest financial entertainment channel in the world and is considered one of the most influential women in Brazil.

YT: What are you most proud of from your work on YouTube?

Nathalia: “I am proud to have created a new vertical of content within YouTube, which is entertainment applied to education. It is knowing that I was able to open a door to other financial channels, which today makes the subject have much more impact in the lives of many many people. …. We are talking to a huge number of Brazilians who have never had access to financial education. And the moment Me Poupe! democratized access through a simpler and more fun language, and people started to understand that it is possible to talk about a subject that is so tense, that it is so hard in a light way, it broke several barriers and made that subject, that it is so important for people to be freer and make better decisions with money, not be so hostage to debt and have this financial education. So what I’m most proud of is being at the forefront of this segment on YouTube.”

9. Tate McRae

Singer/songwriter/dancer Tate McRae released her debut EP “all the things i never said” in January, featuring her hit song “stupid.” Tate is set to kick off her “All The Things I Never Said Pt. II” tour on April 1.


YT: How do you balance between being an artist and a businesswoman?

Tate: “I’m the type of person that works best under pressure. I love keeping myself busy and working at all points of the day, otherwise I can drive myself crazy. Having to maintain a heavy workload just motivates me to continue to push through and be the best version of myself.”

YT: What is one important lesson learned from being a YouTube boss?

Tate: “Always stay authentic. Stay true to your roots and (as cliche as it sounds) be yourself. I feel like it’s so obvious when a person/artist puts on a false persona of themselves – it can be read so easily through the screen.”

Answers edited for clarity and brevity.


YouTube Blog

YouTube at 15: My personal journey and the road ahead

15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world to share videos. Soon after, the first video ⁠— “Me at the zoo” ⁠— was uploaded, and before the end of the year, the site was receiving millions of views a day.

Just miles away at Google’s headquarters, I had begun working with colleagues to see how people would use online video. Much to our surprise, users all over the world wanted to upload their videos to share their stories. But what surprised me even more was that so many others wanted to watch these videos about everyday life: funny dances, kids making cute unexpected comments, and, of course, lots of cat videos. These videos entertained us, but they also showed there was something very human about connecting through online video. While traditional media often showed polished and perfected versions of life, this medium was different; it had a raw, honest, and authentic feel.

As YouTube began to take off, it became clear that the company would need significant capital investment to support its growth, so YouTube decided to sell to another company. I, along with Salar Kamangar, made the case to bring the companies together. After the acquisition, founder Chad Hurley became CEO, then Salar, and I was incredibly honored to become YouTube’s third CEO six years ago.

Fast forward to today, and YouTube has more than two billion monthly users around the world, and 500 hours of video uploaded every minute. Looking ahead in 2020, we’re focused on making YouTube a place where everyone has a voice and can see the world as we:

  • Grow the creator ecosystem to be the best place for creators. Creators are the heart of YouTube, and they’re pioneering new content by vlogging about their lives, covering topics like gaming, fitness, comedy, hobbies, makeup tutorials, and every kind of How To imaginable. Want to fix that 10 year old refrigerator or car? YouTube likely has the video to replace every single part, and in multiple languages! Creators are at the cutting edge of culture and also becoming next generation media companies, boosting local economies with new jobs. Compared to last year, the number of creators earning five figures annually has increased more than 40 percent. And more than 170,000 YouTube channels around the world have over 100,000 subscribers ⁠— that’s hundreds of thousands of small businesses growing through the platform. YouTube is unique as a platform since we share the majority of revenue with our creators. Going forward, our goal is to continue to grow revenue and audiences of YouTube creators. We appreciate everything creators do to inspire, educate, and entertain their audiences. We know their fans appreciate them, too, and today we’re launching the third annual #LoveNotes campaign. Click here to show support for your favorite creators.

  • Partner with the music industry to grow revenue, break new artists and promote music. YouTube offers twin engines for revenue with advertising and subscribers, paying out more than $ 3 billion to the music industry last year from ads and subscriptions. We’re also partnering with artists to support and amplify their work through every phase of their career. Dua Lipa was in YouTube’s first-ever Foundry program — our initiative to develop independent music acts. Justin Bieber and Billie Eilish have built massive global audiences by directly connecting and engaging with fans on YouTube. At just 18 years old, Billie is now one of the world’s biggest stars with five recent Grammy wins. And from its early days, YouTube has been a home for artists who found creative ways to use the platform to help expand their reach. In 2005, OK Go had one of the first viral hits with their music video, “A Million Ways.” Fans posted their own versions of the boy band-inspired choreography, and OK Go decided to make it official with a dance challenge on YouTube. We continue to see unknown artists make it big with a single viral hit. Last year, Lil Nas X’s “Old Town Road” became a YouTube phenomenon and the longest-leading single atop the Billboard Hot 100.

  • Work with media companies to extend their audiences through time shifting, new geographies and new users. We’re also boosting awareness of subscription services, sports and news highlights, long-form content, and movies with trailers and clips. And we’re connecting networks and media partners to a consumer base that is increasingly cutting the cord. Today, YouTube TV has more than 2 million subscribers, and our service has expanded nationwide in the U.S., offering access to more than 70 channels, including cable networks, live sports, and on-demand programming.

  • Help advertisers big and small find more customers. Advertisers recognize the reach and effectiveness of YouTube to build awareness, improve consideration, and drive results. In 2020, we’ll continue to make our solutions simpler and more effective, while keeping responsibility front of mind. We’ve spent the last three years working to strike the right balance between what advertisers think of as brand safety and what creators think of as demonetization. We continue to develop tools that give advertisers confidence about where their ads run. We’re also working to offer more transparency and certainty to creators with more guidance on our advertiser-friendly guidelines and an expansion of our creator self-certification program.

  • Continue to be a place where users come to laugh and to learn. YouTube has become the world’s largest video library, a place where people come to be entertained, watch their favorite creators, get help with homework, learn a new hobby, see the latest music video and find community. We’ve seen the ways video is an effective medium for learning ⁠— users can see how to do something and repeat the lesson as many times as needed! Whether it’s help with a math class for college or learning how to sew and becoming an entrepreneur, we know YouTube is a key force for learning. To amplify this positive impact, we’re investing in quality family content, including our $ 100 million fund dedicated to the creation of thoughtful, original children’s content on YouTube and YouTube Kids.

With these new opportunities have come new challenges around responsibility. From the very first days, we realized the importance of setting the rules of the road with Community Guidelines. Over the years, we’ve built on our commitment to protect the YouTube community. While YouTube is clearly a platform  our focus as a company is to distribute the content produced by others ⁠— that doesn’t mean we don’t have responsibility. This is my number one focus, and we will continue to do the hard work to make sure that we’re on the right side of history.

We think about our responsibility efforts in terms of 4 Rs:

  • We remove content that violates policies as quickly as possible. In Q3 of last year alone, we removed more than 8.7 million videos.
  • We raise up authoritative voices in searches and recommendations for news and other types of sensitive information.
  • We reduce our recommendations of content that brushes up against our policies. We’ve reduced watchtime of borderline content from non-subscribed recommendations in the U.S. by more than 70 percent. Last year we launched these efforts in other markets, including Brazil, France, Germany, and Mexico. And we started 2020 with launches in Italy and Japan, with plans to continue to expand throughout the year.
  • And we reward content that meets our even higher bar for monetization.

We’re proud of the work we’ve done over the past three years to raise the bar on responsibility. Over the past two years, we’ve made more than 50 policy changes, often in consultation with relevant outside experts around the world who help us craft guidelines that will protect our community in the long run. Today, problematic content is only a fraction of one percent of what’s watched on YouTube, and we want to drive that number down even more. And as the U.S. presidential election approaches, we will continue to balance openness with responsibility by ensuring that YouTube is a reliable source for information. Our efforts include raising up authoritative election news and removing bad actors and misleading content.

Over the next few months, we’ll be celebrating the moments that led up to the public launch of YouTube in May 2005. As I look back on my journey with online video over the past 15 years, I feel incredibly privileged to have been part of these key moments. What inspires me as CEO of YouTube are the stories I hear everyday of how YouTube enabled someone to build a business, gain new skills, laugh, cry, and connect with others. While I don’t know what the next 15 years will bring, I’m certain that YouTube will continue to empower the next generation of storytellers and enrich all our lives.


YouTube Blog

Safer Internet Day: 5 ways we’re building a safer YouTube

Keeping you and your family safe online is a top priority at YouTube. Today on Safer Internet Day, we’re sharing some of the ways we work to keep YouTube safe, and how you can be more in control of your YouTube experience. From built-in protections to easy-to-use tools, we hope you’ll take advantage of these tips:

1. Learn more about the content available on YouTube

We work hard to maintain a safe community and have guidelines that explain what we allow and don’t allow on YouTube. Most of what we remove is first-detected by machines, which means we actually review and remove prohibited content before you ever see it. But no system is perfect, so we make sure if you see something that doesn’t belong on YouTube, you can flag it for us and we’ll quickly review it. If you want to know what happened to a video you flagged, just visit your reporting history to find out.

2. Learn more about what data we collect and how to update your privacy settings

Check out Your Data in YouTube to browse or delete your YouTube activity and learn more about how we use data. Your YouTube privacy settings include managing your search and watch history. If you prefer more private viewing, you can use Incognito mode on the YouTube mobile app or Chrome browser on your computer. Learn more.

You can also take the Privacy Checkup and we’ll walk you through key privacy settings step-by-step. For YouTube, you’ll be able to do things like easily pause your YouTube History, or automatically delete data that may be used for your recommendations.

3. Check in on your security settings and keep your passwords safe

Head over to Security Checkup for personalized recommendations to help protect your data and devices across Google, including YouTube. Here, you can manage which third-party apps have access to your account data and also take the Password Checkup, which tells you if any of your passwords are weak and how to change them. In addition, you can access Password Manager in your Google Account to help you remember and securely store strong passwords for all your online accounts.

4. Learn more about how ads work and control what ads you see on YouTube

We do not sell your personal information to anyone, and give you transparency, choice and control over how your information is used as a part of Google. If you’re curious about why you’re seeing an ad, you can click on Why this ad for more information. If you no longer find a specific ad relevant, you can choose to block that ad by using the Mute this ad control. And you can always control the kinds of ads you see, or turn off ads personalization any time in your Ad Settings.

5. Try the YouTube Kids app, built with parental controls

We recommend parents use YouTube Kids if they plan to allow kids under 13 to watch independently. YouTube Kids is a separate app with family-friendly videos and parental controls. We work hard to keep the videos on YouTube Kids suitable for kids and have recently reduced the number of channels on the app. The app also empowers parents to choose what’s the right experience for their kids and family, such as which content is available for their kids, how long they can use the app for and much more.

In addition to YouTube Kids, we also recently made changes to Made for Kids content on YouTube to better protect children’s privacy.

Finally if you have any questions or feedback, let us know! We are available 24/7 on @TeamYouTube, or you can always check out our YouTube Help Community to learn about the latest announcements. Responsibility is our number one priority, and together with you, we will continue our ongoing efforts to build a safer YouTube.

— The YouTube Team


YouTube Blog

YouTube may offer sign-ups for premium subscriptions like Showtime

YouTube may take a cue from Amazon and Apple in letting you put all your streaming services in one place. The Information sources say YouTube has spent the past several months talking to "several" streaming providers about allowing sign-ups for thei…
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The YouTube AdBlitz Champion of 2020 is…

The confetti may have hit the field for the Kansas City Chiefs, but the Big Game isn’t over for the ads. Fans have been watching and re-watching their favorites from in-and-out of the game on YouTube AdBlitz, and it’s finally time to reveal our top five overall and most-viewed by content category.

Congratulations to Amazon! As the only brand to cross 60 million views, Amazon’s #BeforeAlexa Super Bowl spot, starring Ellen DeGeneres, charmed the pants off of football fans this year to be the top-viewed ad on AdBlitz 2020!

Here are the top five most-viewed Big Game ads on YouTube AdBlitz as of Wednesday, February 5, at 11:59 p.m. EST:

1. Amazon


Amazon gives us a blast-from-the-past by answering the question, “What did we do before Alexa?” With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa. (Features Ellen Degeneres and Portia)

2. Jeep

In celebration of Groundhog Day and playing on the movie featuring Bill Murray, Murray takes a groundhog and escapes in an orange Jeep for endless adventures.

3. HyundaiUSA


Hyundai pays homage to Boston by featuring Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz, who react to one of the Sonata’s newest and smartest features: Remote Smart Parking Assist.

4. GenesisUSA


Chrissy Teigen and John Legend host a party calling out and saying farewell to old luxuries, such as lying about plastic surgery, and saying hello to new luxuries like the Genesis GV80.

5. T-Mobile


Anthony Anderson’s mama tests T-Mobile’s nationwide 5G network by video calling him at the park, in the kitchen and even at the club, showing that it works nearly everywhere.

Top-viewed ads on YouTube AdBlitz as of Wednesday, February 5, at 11:59 p.m. EST by content category:

Be sure to visit YouTube AdBlitz to watch all of this year’s Big Game ads.

Gina Shalavi, Cultural Moments and Trends Lead, YouTube Ads Marketing


YouTube Blog

State of the Union 2020: Live on YouTube

From breaking news to key moments, people around the world have been able to access important content and news through YouTube. As President Trump begins his fourth year in office, YouTube continues this tradition.

Like we have in the past, YouTube will live stream the President’s State of the Union address on Tuesday, February 4 at 9 p.m. ET, as well as the response from the Democratic Party. You can tune in to live streams in both English and Spanish. Here are the channels where you can follow the coverage:


YouTube Blog

YouTube will retire its classic web interface in March

You'll have to let go of YouTube's older interface if you've been reticent to try the 2017 redesign. YouTube has warned that it's dropping the classic web interface in March, almost three years after its official replacement. The video behemoth isn…
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How YouTube supports elections

As the 2020 election season kicks into high gear in the United States, people will visit YouTube to learn about the candidates and watch the election season unfold. Over the last few years, we’ve increased our efforts to make YouTube a more reliable source for news and information, as well as an open platform for healthy political discourse. Here is an overview of how this work helps us to better support elections.

Remove election-related content that violates our policies

Our Community Guidelines provide clear guidance on content that is not allowed on YouTube. One common question we get is how these policies apply to election-related content. Here are some examples of where our established deceptive practices policies apply:

  • Content that has been technically manipulated or doctored in a way that misleads users (beyond clips taken out of context) and may pose a serious risk of egregious harm; for example, a video that has been technically manipulated to make it appear that a government official is dead.
  • Content that aims to mislead people about voting or the census processes, like telling viewers an incorrect voting date.
  • Content that advances false claims related to the technical eligibility requirements for current political candidates and sitting elected government officials to serve in office, such as claims that a candidate is not eligible to hold office based on false information about citizenship status requirements to hold office in that country.

Additionally, we terminate channels that:

  • Attempt to impersonate another person or channel, misrepresent their country of origin, or conceal their association with a government actor.
  • Artificially increase the number of views, likes, comments, or other metric either through the use of automatic systems or by serving up videos to unsuspecting viewers.

As always, we enforce our policies consistently, without regard to a video’s political viewpoint.

The best way to quickly remove content is to stay ahead of new technologies and tactics that could be used by malicious actors, including technically-manipulated content. We also heavily invest in research and development. In 2018, we formed an Intelligence Desk to detect new trends surrounding inappropriate content and problematic behaviors, and to make sure our teams are prepared to address them before they become a larger issue. For example, in 2018, as a result of the Intelligence Desk’s work to detect the evolving online tactics and impending statements of terrorist organizations, we shared 100,000 digital fingerprints (also known as hashes) of terror content to the Global Internet Forum to Counter Terrorism’s hash-sharing database.

To combat foreign and domestic coordinated influence operations looking to interfere in electoral processes, we coordinate closely with Google’s Threat Analysis Group (TAG) to identify bad actors and terminate their channels and accounts. Through TAG, we work with other technology companies to share intelligence and best practices, and share threat information with law enforcement.

Raise up authoritative election news

Political news and events can be subject to misinformation, so the availability of quality information sources is crucial. That’s why we raise up authoritative voices, including news sources, for news and information in search results and “watch next” panels. Millions of search queries and recommendations are getting this authoritative ranking treatment today, and we’re continuing to improve and expand our systems.

Additionally, we introduced Top News and Breaking News shelves to highlight quality journalism, as well as information panels that indicate funding sources below videos from publishers that receive public or government funding. During breaking news events, we provide short previews of text-based news articles in search results, along with a reminder that developing news can rapidly change. Because of all these efforts, last year we saw consumption of content from authoritative news partners’ channels grow by 60%.

For the 2018 U.S. midterm and the 2019 EU Parliamentary elections, when users searched for a candidate on YouTube, we surfaced an information panel with additional information about that candidate—for example, party affiliation and district—above search results. We also highlighted the official YouTube channels of candidates when available. We will have a similar feature for candidates in the 2020 U.S. elections in the coming months.

Reduce the spread of election misinformation

Content that comes close to violating our Community Guidelines is a fraction of 1% of what’s watched on YouTube in the U.S. To reduce this even further, in January 2019, we launched changes to our recommendations systems to limit the spread of harmful misinformation and borderline content. The result is a 70% average drop in watch time of this content coming from non-subscribed recommendations in the U.S. These changes are now implemented in the U.S. and other English-language markets, and we’ve begun expanding this effort to non-English-language markets, helping us reduce recommendations of borderline content, including election-related misinformation, around the world.

Recognize and reward campaigns, candidates, and political creators

Politicians, commentators and news publishers can access a suite of YouTube features and resources, including support from our partnerships team. These specialists work with news organizations, political creators and candidates on both sides of the aisle to optimize their presence on YouTube, helping them more effectively reach viewers, engage their community and keep their accounts secure.

In addition to our work at YouTube to support elections, other teams at Google are also working hard ahead of Election Day—including by expanding our political advertising policies to provide users with even more visibility into who is buying election ads on YouTube, Google, and partner properties. YouTube remains committed to maintaining the balance of openness and responsibility, before, during and after the 2020 U.S. election. We’ll have even more to share on this work in the coming months.

Leslie Miller, VP of Government Affairs & Public Policy, YouTube


YouTube Blog

Better protecting kids’ privacy on YouTube

Last September, we announced a series of changes to better protect kids and their privacy on YouTube and to address concerns raised by the U.S. Federal Trade Commission (FTC). Specifically, that all creators will be required to designate their content as made for kids or not made for kids in YouTube Studio, and data from anyone watching a video designated as made for kids will be treated as coming from a child, regardless of the age of the user.

In November, we released a setting in Studio to make it easier for creators to designate their content. And today, we will begin to roll out these changes globally. We wanted to outline what you will start to see in the coming days.

What is made for kids content?

According to the FTC, a video is made for kids if it is intended for kids, taking into consideration a variety of factors. These factors include the subject matter of the video, whether the video has an emphasis on kids characters, themes, toys or games, and more.

To help us identify made for kids content, in November we introduced a new audience setting in YouTube Studio to help creators indicate whether or not their content is made for kids. Creators know their content best, and should set the designation themselves. We also use machine learning to help us identify this content, and creators can update a designation made by our systems if they believe it is incorrect. We will only override a creator designation if abuse or error is detected.

An updated experience for made for kids content

YouTube now treats personal information from anyone watching children’s content on the platform as coming from a child, regardless of the age of the user. This means that on videos made for kids, we limit data collection and use, and as a result, we need to restrict or disable some product features. For example, we no longer serve personalized ads on this content or support features such as comments, live chat, notification bell, stories, save to playlist, and others.

Many creators around the world have created quality kids content for their audiences, and these changes will have significant impact. We’re committed to helping creators navigate this new landscape and to supporting our ecosystem of family content. We’ll share more in the coming months. In the meantime, we continue to engage on this issue. For example, we participated in the FTC’s public workshop and submitted our comment on COPPA, where we discussed the importance of clear guidelines that help creators live up to their legal obligations and support access to quality kids content.

Continued investment in YouTube Kids

We still recommend parents use YouTube Kids if they plan to allow kids under 13 to watch independently. In fact, tens of millions of people use YouTube Kids every week, and recently we saw an all-time high of weekly viewers since the app’s launch. Starting today, you will see a YouTube Kids promotion across all made for kids content. We also continue to improve the product. For example, we recently launched signed-in support for YouTube Kids on the web and connected devices  such as smart TVs  so parents can now access and control their child’s YouTube Kids experience across even more surfaces.

Responsibility is our number one priority at YouTube, and this includes protecting kids and their privacy. We’ve been significantly investing in the policies, products and practices to help us do this. Today’s changes allow us to do this even better and we’ll continue working to provide children, families and family creators the best experience possible on YouTube.

— The YouTube Team


YouTube Blog

YouTube Originals announces new documentary, “Coachella: 20 Years in the Desert.” Premieres March 31.

In celebration of Coachella’s 20th anniversary, YouTube Originals is partnering with Coachella Valley Music and Arts Festival for a feature-length documentary, “Coachella: 20 Years in the Desert.” It is set to premiere March 31. The announcement comes on the heels of Coachella’s official 2020 lineup, and for the tenth year in a row, YouTube is back as the exclusive live stream partner for both weekends of the iconic music festival. Watch the first teaser of “Coachella: 20 Years in the Desert” here.

A documentary feature two decades in the making, “Coachella: 20 Years in the Desert” opens up the vault for the very first time to present the performances and behind-the-scenes stories that shaped the music festival. The film gives a rare look at Coachella’s colorful beginning, presents exclusive, never-before-seen footage and interviews, and features key performances from some of the biggest names in music, including Billie Eilish, Kanye West, Daft Punk, Travis Scott, BLACKPINK, LCD Soundsystem, Rage Against The Machine, Pixies, Swedish House Mafia, Jane’s Addiction, Björk, The White Stripes, Madonna, Moby, Beck, Radiohead and more.

YouTube also announced today that it will return for the tenth year in a row as the official playlist and live stream partner for both weekends of Coachella. This year, YouTube Premium members will receive exclusive Coachella perks, including access to a members-only allocation of passes for purchase. As general on-sale Weekend 1 passes are sold out, YouTube Premium members are one of the only groups with access to this limited supply. YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world, providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise.


YouTube Blog

YouTube Music makes discovery more personal with playlists mixed for you

YouTube Music is a dedicated music streaming service that guides you through the world of music. With official songs and albums as well as deep cuts, live performances, and remixes, you can listen to exactly what you want, when you want to. Or you can sit back and let us recommend music for you right on your home screen.

Rolling out today, we’re introducing a shelf of three personalized mixes – the new Discover Mix, New Release Mix, and Your Mix – to keep you up to date on what’s just been released and introduce you to a wider range of artists and sounds based on your personal taste. Updated regularly, these mixes will use your listening history to create a unique experience and guide your music exploration to exciting and fresh destinations week after week.

Check out what each of these new mixes is bringing to you:

Discover Mix: Whether introducing you to an entirely new artist you’ve never heard before, or unearthing hidden, lesser-known gems from artists you’re already familiar with, Discover Mix will give you 50 tracks every week that help you expand your musical horizons. With new updates every Wednesday, it’s your go-to playlist to discover music.

New Release Mix: This mix is your one-stop shop for a playlist of all the most recent releases by your favorite artists (and others we think you’ll like). Expect a big update every Friday (when most new releases drop) along with mid-week releases sprinkled in throughout the week to ensure you are always up-to-date on the latest releases.

Your Mix: Your Mix is the perfect playlist for those times when you don’t want to think and just want to play something you know you’ll like. It’s full of songs by artists you know and love, and also mixes in some songs and artists you’ve never heard before, but that we think you’ll love. Small updates are made regularly, so the music never gets stale and there’s always something new in rotation.

The more you listen to and like songs, the better your mixes will be. New to YouTube Music? Don’t worry, we can start delivering a personalized experience after you’ve selected a couple of artists you like during setup, or even after listening to just a few songs!

Discover Mix, New Release Mix, and Your Mix are now available globally for all YouTube Music listeners. To check out your personalized mixes, download the YouTube Music app for iOS or Android or visit the webplayer to dive in.

These new mixes are just the beginning of an even more personalized YouTube Music, so stay tuned for more music mixed just for you!

Nathan Lasche, Product Manager – YouTube Music, recently listened to “Dance Monkey by Tones and I


YouTube Blog

The Morning After: PewDiePie is taking a break from YouTube in 2020

Welcome back! This week should be less busy, with fewer oblong-shaped gadgets to discuss (we got the new Xbox and talked all about the Mac Pro last week). In the run-up to the holidays, there's simply not as much big tech news. If you're planning to…
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PewDiePie is ‘taking a break’ from YouTube in 2020

One of YouTube's best-known stars is close to taking a hiatus. PewDiePie (aka Felix Kjellberg) has used a video critiquing YouTube's new harassment policy to announce that he's "taking a break" from the site in early 2020. While he said a more deta…
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YouTube gift codes are now available on Amazon

Give the gift of endless entertainment to your friends and family this holiday season with YouTube gift codes, now available for purchase on Amazon in the U.S. Whether it’s for a friend miles away, a loved one at home, or a last minute gift, we’ve made it easy to treat someone to their favorite YouTube products.

Something for everyone

YouTube gift codes can be used to enjoy YouTube subscriptions, to buy or rent movies and shows, or to become a channel member on YouTube. Recipients can use their gift code towards a YouTube Premium subscription to watch uninterrupted  with ad-free, offline, and background — play. They can also enjoy these same benefits with YouTube Music Premium, a dedicated music streaming service that’s their guide to the entire world of music. For sports and entertainment fans alike, a YouTube TV subscription offers cable-free live and on-demand TV with 70+ channels and free unlimited cloud DVR storage space. Movie buffs can redeem their gift code to watch the latest and greatest movies and shows available on YouTube. And fitting with the giving spirit, recipients can use their gift code to support their favorite YouTube creators with a Channel Membership, which unlocks badges, emojis and creator perks.

Easy to buy and redeem

To purchase a gift code, simply:

  1. Click here to get to the purchase page.
  2. Choose a design and your desired amount.
  3. Enter the recipient’s email address and a message.
  4. Pick your delivery date and select purchase.

On the delivery date, the recipient will get a YouTube gift code delivered via email with instructions for redeeming on youtube.com/redeem. When redeemed, the gift code value will be added to the recipient’s Google Play balance, which can be used to make purchases on YouTube or Google Play.

Give a YouTube gift code today!

— The YouTube team


YouTube Blog

Queen and YouTube Present Three New Fan Music Videos for ‘You Are the Champions’ Campaign

More Than 10,000 Fans From Over 120 Countries Helped Create New Fan Music Videos for Queen’s Iconic Songs: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic”
In celebration of “Bohemian Rhapsody” becoming the the first pre-1990s video to reach one billion views on YouTube, Queen and YouTube Music worked together with Universal Music Group and Hollywood Records to enlist the band’s loyal fans from around the world to help create brand-new, user generated fan music videos for three of the band’s most recognizable tracks: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic” as part of the You Are The Champions initiative.
More than 10,000 fans from over 120 countries around the world answered the call, submitting unique content via the YouAreTheChampions.com microsite, with each video focusing on one of three submission categories. The result is one of the world’s biggest musical collaborations: including a musician/singer performance-based video for “Bohemian Rhapsody,” an entire dance-based video for “Don’t Stop Me Now,” and a montage of bespoke work from visual artists for “A Kind of Magic.”
A true celebration of the band’s unique connection with their fans around the world, the videos show the band represented by multiple generations from every continent. To celebrate the launch of the videos, Queen’s Roger Taylor said, “Glad you could all join us. Welcome.”
Brian May said, “It’s one of the most rewarding things that can happen to an artist of any kind—to see that our work has inspired folk all around the world to create their own performances and visual art is a thrill. And the diversity of their vision is astonishing. Big thanks to everyone who participated.”
More below about the new fan-created music videos!
Don’t Stop Me Now”: Polly Bennett, the choreographer who worked with Rami Malek for the film Bohemian Rhapsody, created a unique dance for fans to learn and film for this classic Queen song. More than 1,800 videos were submitted from individuals, groups, ballerinas, ice skaters and a few Freddie Mercury impersonators as well. The final video resulted in a choreographed performance with fans from all over the world dancing together as one.
Bohemian Rhapsody”: Musicians and singers from around the globe were asked to submit footage of themselves performing the song and more than 5,400 from 110 countries answered the call, including harpists, classical musicians, a bassoonist and even a group of xylophonists! The result is a layering of performances from fans all over the world, playing and singing in unison to recreate the iconic track.
A Kind Of Magic”: Visual artists submitted individual artwork in the medium of their choosing to depict the lyrics and melody of this iconic song. 2,773 artists from 92 countries submitted for the video, and the end result is a visual symphony of fan art that pays homage to the song’s lyrics and diverse representations of the band’s members dreamed in paint, animation, graphic designs, sand, flowers, and more. Check out the final videos, along with Queen’s catalog of classics on Queen’s official YouTube channel.


YouTube Blog

YouTube Announces First-Ever ‘Cash Fest’ Event in Nashville on November 10 Celebrating Release of YouTube Originals Documentary ‘The Gift: The Journey of Johnny Cash’

‘Cash Fest’ to Celebrate the Music of the Legendary Johnny Cash with Charity Concert Featuring Performances from Little Big Town, Perry & Etty Farrell, Matt Shultz Of Cage The Elephant, Elle King, Midland, Judah & The Lion, Cam, Grace Potter and More. Tickets on Sale Today!

In celebration of the November 11 premiere of the YouTube Originals documentary, “The Gift: The Journey of Johnny Cash,” The Johnny Cash Trust and The Best Fest, in partnership with YouTube, are bringing fans the first-ever Cash Fest, an unprecedented charity concert in Nashville honoring the music of the legendary Johnny Cash. The revue-style show, taking place November 10 at the War Memorial Auditorium, will feature an all-star lineup performing their favorite Johnny Cash songsincluding Drew & Ellie Holcomb, Devin Dawson, John Oates, Lucie Silvas, Wilder Woods, and more. Tickets for the event are available now: http://bit.ly/cashfest. Proceeds from ticket sales will benefit MusiCares®, helping musicians with critical assistance in times of need.
In addition to the stellar Cash Fest lineup of all-stars, the event will also feature an incredible house band of seasoned musicians that have shared the stage with some of music’s most celebrated artists. Johnny Cash fans in the audience will also get a sneak peek of the documentary, with clips playing throughout the evening ahead of its YouTube debut.

The Gift: The Journey of Johnny Cash (TRAILER), created with the full cooperation of the Cash estate and rich in recently discovered archival materials, brings Cash the man out from behind the legend. Taking the remarkable Folsom Prison recording as a central motif and featuring interviews with family and celebrated collaborators, the 90-minute documentary from Emmy Award-winning director Thom Zimny (Elvis Presley: The Searcher, Springsteen on Broadway) explores the artistic victories, the personal tragedies, the struggles with addiction, and the spiritual pursuits that colored Johnny Cash’s life. The documentary will be available for free on YouTube Originals on November 11.

“The Gift: The Journey of Johnny Cash” is directed by Thom Zimny and produced by Thom Zimny, Glen Zipper, Sean Stuart and Jillian Apfelbaum. Frank Marshall, Ryan Suffern, Jeff Pollack, John Carter Cash, Josh Matas, Dan Friedkin, Bradley Thomas, Ryan Friedkin and Jasmine Daghighian serve as executive producers. The documentary is an Imperative Entertainment and Kennedy/Marshall production in association with Sutter Road Picture Company and The John R Cash Trust. The original composition for this project was composed and performed by Mike McCready. The documentary originally made its debut in March at the SXSW Film Festival and also screened recently at the 50th Annual Nashville Film Festival and the Telluride Film Festival as part of the event’s Backlot Series. “The Gift: The Journey Of Johnny Cash: Original Score Music From A Film By Thom Zimny,” will be released in November by Legacy Recordings, a division of Sony Music Entertainment.

To purchase tickets to Cash Fest, please visit http://bit.ly/cashfest. All ticket net proceeds will benefit MusiCares. For event details, please visit https://www.wmarocks.com/event/cash-fest/. Follow @youtubemusic on social for additional behind-the-scenes event captures.


YouTube Blog

Can anyone match Freddie Mercury’s legendary voice? Queen and YouTube Music are challenging fans to find out!

Bohemian Rhapsody” is considered one of the greatest rock songs of all time, so it’s no wonder the music video recently hit 1 billion views on YouTube. For decades, fans have belted out the song’s iconic lyrics alongside Freddie Mercury’s one-of-a-kind vocals, but how many can really sing it just like Freddie? YouTube, Google Creative Lab, and Google Research — working in partnership with Queen, Universal Music Group and Hollywood Records — have built a new AI experiment called FreddieMeter to find out!

Released in support of Mercury Phoenix Trust, a charity founded by Brian May, Roger Taylor and Jim Beach to raise awareness and funds for the fight against HIV/AIDS, and in honor of the 44th anniversary of the band’s first-ever live performance of “Bohemian Rhapsody,” at the Empire Theater, Liverpool, U.K in November 1975; FreddieMeter was created to let fans around the world determine how closely their singing matches the voice of Queen’s legendary frontman, Freddie Mercury.

FreddieMeter shows users how closely their voice matches Freddie Mercury’s legendary range by analyzing the singer’s pitch, timbre, and melody to assign them a score of 0 to 100. Queen fans, killer impressionists, and anyone who enjoys a little karaoke and are ready to step up to the challenge can get started by doing the following:

  • SING: Pick one of four QUEEN songs on the microsite (“Bohemian Rhapsody,” “Don’t Stop Me Now,” “Somebody to Love” or “We Are the Champions”) and sing your heart out!
  • SHARE: Get your score and share! Download the custom scorecard asset directly to your device, then share it on YouTube Stories, Instagram, Twitter, and Facebook.
  • CHALLENGE: Using the hashtag #FreddieChallenge on social channels, challenge three friends to see how they measure up.

Google Creative Lab and Google Research created FreddieMeter using new on-device machine learning models, and it’s been trained on Freddie’s isolated vocals, as well as samples of people trying to sing like Freddie. FreddieMeter is trained on and optimized for individual singers and works on desktop, Android and iPhone devices, and the audio doesn’t get uploaded to any servers to be analyzed, so all vocals stay totally private unless shared by the user.

FreddieMeter continues YouTube’s celebration of Queen’s music and “Bohemian Rhapsody’s” 1 billion views milestone, which coincided with the release of a newly remastered HD version of the video. The achievement made history with the anthem being the first pre-1990s video to reach one billion views on the platform.

In partnership with Universal Music Group and Hollywood Records, YouTube also recently launched ‘You Are The Champions,’ a unique campaign that gave fans an exclusive chance to become a part of Queen history with a starring role in brand-new, user-generated videos for three of the band’s most celebrated tracks: “A Kind of Magic,” “Don’t Stop Me Now” and the iconic “Bohemian Rhapsody.” The results were pulled from more than 10,000 submissions from more than 120 countries around the world, showing the depth and love for Queen and Freddie amongst their loyal global fanbase.

To take on the #FreddieChallenge now or find out more about FreddieMeter, visit freddiemeter.withyoutube.com.


YouTube Blog

Introducing a fresh new look for YouTube on desktop and tablets

Starting today, we’re bringing you the new YouTube homepage — a design that brings more features to the viewing experience on Home to help you find the next great video to watch. The updated design will begin rolling out today across desktops and YouTube apps on Android and iOS tablets, and will be available to everyone soon. Here’s what you can expect to see:

More easily find the next great video to watch

This new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus higher resolution video previews. As part of this cleaner design, you’ll notice we’ve also removed some content shelves. You can still find rows of videos for breaking news, music mixes, and more.

When browsing on Home, you’ll also see channel icons below each video making it easier to recognize your favorite creators and content you love.

Customize what to watch next with your queue

You’ve told us you want a better way to queue up the next video to watch, so we’re introducing the option to add to queue on desktop. You can select a handful of videos to watch next without interrupting the video you’re currently watching. Videos in your queue won’t save after you’ve closed your browser, but you can always save videos to your permanent “Watch Later” playlist, too.

Remove suggestions from channels you don’t want to watch

We launched a feature on mobile earlier this year to make it even simpler for you to tell us to stop suggesting videos from a particular channel, and today we’re bringing this to desktop. Just select the three-dot menu next to a video on the homepage, then select “Don’t recommend channel.” After that, you should no longer see videos from that channel suggested to you on the YouTube homepage. You may still be able to find these videos if you search for them, or visit the channel page or Trending tab.

Coming soon: select topics to refine your Homepage and Up Next videos

Earlier this year, we added a new feature to the YouTube Android app that lets you select your favorite topics and customize your Home feed with related videos. We’ll be releasing it on desktop and tablets soon!

We’ve been experimenting with this updated design for a few months and — based on your input — have made dozens of improvements to the layout, most notably adjusting the thumbnail sizes and showing more videos on larger screens. We’re excited to roll this out to everyone, and we hope you’ll find the updated design and new features helpful as you navigate the incredible breadth of content available on YouTube.

Posted by Essam El-Dardiry, Senior Product Manager


YouTube Blog

You might score a free Google Home Mini if you’re using Assistant or YouTube Premium

Google has produced quite a lot of Home Minis since its 2017 debut, resulting in semi-frequent discounts and giveaways. We’re fast approaching the date of a new model (Nest Mini) and there’s likely ample stock that still needs to move. If you’re a YouTube Premium or Assistant user, you just might snag one for free. […]

Come comment on this article: You might score a free Google Home Mini if you’re using Assistant or YouTube Premium

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TalkAndroid

YouTube Music replaces Google Play Music on Android 10

We know Google is ready to push YouTube Music as their primary music streaming service, much to the chagrin of everyone still using Google Play Music, myself included. That’s going to get a little bit tougher going forward, as YouTube Music is now the default music player on Android 10. You can still grab Google […]

Come comment on this article: YouTube Music replaces Google Play Music on Android 10

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TalkAndroid

YouTube Music App now preinstalled on Android 10 devices

YouTube Music is your personal guide through the complete world of music—whether it’s a hot new song, hard to find gem, or an unmissable music video. Music fans on Android phones can now easily unlock the magic of YouTube Music, which will come installed on all new devices launching with Android 10 (and Android 9), including the Pixel series.
Music listeners on Android devices are now just a few taps away from streaming their go-to tracks and discovering new music. From the gym, to the car, to work—it’s all here, right in your back pocket. Discover official songs, albums and playlists, music videos, remixes, live performances, hard-to-find music, and more. Whatever your mood, we’ve got you covered.
Once you’ve started your new device, just look for the YouTube Music icon and start listening! And if you don’t have Android 10 yet, don’t stress—simply visit the Play Store to get the app.
In addition to YouTube Music, Android 10 brings new features like suggested actions in Smart Reply, improved Digital Wellbeing tools, Dark theme, and much more. Google Play Music listeners with new Android 10 devices can continue to enjoy Google Play Music by downloading it from the Play Store and logging in to their accounts.
Brandon Bilinski, Product Manager – YouTube Music
Brandon recently listened to The Man Who Married a Robot / Love Theme by The 1975.


YouTube Blog

Maintaining credibility and consistency on YouTube: Revisions to YouTube Music Charts and 24-hour record debut policy

From “American Bandstand” to “TRL,” every generation naturally finds its own barometer to measure the hottest songs and artists of the moment. For this generation, it’s YouTube. There is simply no better current measure of the world’s music listening than YouTube. Every day, we strive to showcase and celebrate the hottest artists, songs and music videos from around the world.

Today, we’re sharing some important changes made to YouTube Music Charts, the go-to destination to see what’s popular, what’s rising and trending both locally and globally on YouTube, and updates to how we determine videos that are eligible for 24-hour record debuts on YouTube.

YouTube Music Charts have become an indispensable source for the industry and the most accurate place for measuring the popularity of music listening behavior happening on the world’s largest music platform. In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays.

Over the last few years, fans, artists, and their teams have touted the number of views a video receives on YouTube within the first 24 hours as the definitive representation of its instant cultural impact. It’s a great honor and one we take very seriously. As we look to maintain consistency and credibility across our platform, we’ve made some necessary revisions to our methodology for reporting 24-hour record debuts.

Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones. Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release. This includes direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending. Video advertising is an effective way to reach specific audiences with a song debut, but paid advertising views on YouTube will no longer be considered when looking at a 24-hour record debut. The changes will not impact YouTube’s existing 24-hour record debut holders.

Staying true to YouTube’s overall mission of giving everyone a voice and showing them the world, we want to celebrate all artist achievements on YouTube as determined by their global fans. It’s the artists and fans that have made YouTube the best and most accurate measure of the world’s listening tastes, and we intend on keeping it that way.

Additional information on how YouTube Music Charts are calculated can be found here and additional details about YouTube Views and ads can be found here.


YouTube Blog

An update on kids and data protection on YouTube

Responsibility is our number one priority at YouTube, and nothing is more important than protecting kids and their privacy. We’ve been significantly investing in the policies, products and practices to help us do this. From its earliest days, YouTube has been a site for people over 13, but with a boom in family content and the rise of shared devices, the likelihood of children watching without supervision has increased. We’ve been taking a hard look at areas where we can do more to address this, informed by feedback from parents, experts, and regulators, including COPPA concerns raised by the U.S. Federal Trade Commission and the New York Attorney General that we are addressing with a settlement announced today.

New data practices for children’s content on YouTube

We are changing how we treat data for children’s content on YouTube. Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the operation of the service. We will also stop serving personalized ads on this content entirely, and some features will no longer be available on this type of content, like comments and notifications. In order to identify content made for kids, creators will be required to tell us when their content falls in this category, and we’ll also use machine learning to find videos that clearly target young audiences, for example those that have an emphasis on kids characters, themes, toys, or games.

Improvements to YouTube Kids

We continue to recommend parents use YouTube Kids if they plan to allow kids under 13 to watch independently. Tens of millions of people use YouTube Kids every week but we want even more parents to be aware of the app and its benefits. We’re increasing our investments in promoting YouTube Kids to parents with a campaign that will run across YouTube. We’re also continuing to improve the product. For example, we recently raised the bar for which channels can be a part of YouTube Kids, drastically reducing the number of channels on the app. And we’re bringing the YouTube Kids experience to the desktop.

Investing in family creators

We know these changes will have a significant business impact on family and kids creators who have been building both wonderful content and thriving businesses, so we’ve worked to give impacted creators four months to adjust before changes take effect on YouTube. We recognize this won’t be easy for some creators and are committed to working with them through this transition and providing resources to help them better understand these changes.

We are also going to continue investing in the future of quality kids, family and educational content. We are establishing a $ 100 million fund, disbursed over three years, dedicated to the creation of thoughtful, original children’s content on YouTube and YouTube Kids globally.

Training our teams

Championing the protections we have in place for children is a shared responsibility across the company. To that end, we are introducing new, mandatory annual training for our teams about our requirements in this area.

Today’s changes will allow us to better protect kids and families on YouTube, and this is just the beginning. We’ll continue working with lawmakers around the world in this area, including as the FTC seeks comments on COPPA. And in the coming months, we’ll share details on how we’re rethinking our overall approach to kids and families, including a dedicated kids experience on YouTube. I have the privilege of working alongside parents who deeply care about protecting kids. We know how important it is to provide children, families and family creators the best experience possible on YouTube and we are committed to getting it right.

Susan Wojcicki


YouTube Blog

Take your tunes on the road: YouTube Music comes to Waze

Drivers, rejoice! Never worry again about switching between YouTube Music (to listen) and Waze (to navigate). Rolling out today, YouTube Premium and Music Premium subscribers can safely listen to their favorite music from directly within the Waze app, where they get their directions. All of the albums, playlists, personalized mixes, and more that fans love to listen to are now available with a couple of quick taps as they navigate to where they need to go. With YouTube Music and Waze together in one experience, there has never been a more entertaining way to get around.

To listen to your favorites in YouTube Music as you drive with Waze, download the YouTube Music app for Android or iOS and start your free trial of YouTube Music Premium. Follow these simple steps to start listening:

  • Open the Waze app
  • Tap the music note icon to select YouTube Music as your audio app, and start enjoying your audio content directly from Waze.
  • Don’t see the music note icon? Head to Settings > Audio Player to turn on “Show Audio Player”

Rolling out from today and soon available to all 50 markets where both YouTube Music and Waze are accessible, subscribers can now easily play music as they drive safely. Check out these YouTube Music playlists to queue up while on the road, and happy cruising!

  • New Release Mix – Catch up on the latest drops as you drive, with this playlist filled with brand new music, selected just for you.
  • Dance Pop Bangers – Soundtrack your party, or your road trip, with these party hits.

Lawrence Kennedy

Product Manager, YouTube Music

Lawrence recently listened to Dance Pop Bangers while driving with Waze


YouTube Blog

YouTube is removing its direct messaging feature in September

YouTube's direct messaging feature isn't exactly Google's most popular way to chat, but it was a convenient way to share videos on the platform, especially on mobile. It probably wasn't used often enough, though, because the company has decided to ki…
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YouTube Originals will be free to watch starting on September 24th

Earlier this year, YouTube promised to make its original shows — exclusive to paying Premium members at the moment — available to the public as ad-supported programming. Now, the Google subsidiary is staying true to its word and making all original…
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Queen launches ‘You Are The Champions’ campaign, giving fans a chance to star in three new user-generated videos on YouTube

Queen — in partnership with YouTube Music, Universal Music Group and Hollywood Records —has launched “You Are The Champions,” a unique new campaign that gives fans an exclusive chance to become a part of Queen history with a starring role in three brand-new, user-generated videos for three of the band’s most celebrated tracks. The campaign launched to celebrate Queen’s iconic music video for “Bohemian Rhapsody,” becoming the first pre-1990s video to reach one billion views on YouTube.

Speaking from the band’s current sold-out North American tour, founding Queen members Brian May and Roger Taylor said, “We are honoured that Bohemian Rhapsody has just hit one billion views on YouTube. We want to thank you all and celebrate with our amazing fans all around the world by creating three new music videos to our songs, all featuring you! Whether you are a musician, singer, dancer, visual artist or you just want to have some fun. Go to youarethechampions.com to find out more and we’ll see you on the road somewhere.”

As part of the campaign, musicians, singers, and instrumentalists can take on “Bohemian Rhapsody.” Visual artists will get the chance to design any word or phrase from the lyrics of “A Kind of Magic.” And, finally, dancers will be able to give their own interpretations for “Don’t Stop Me Now,” with a special instructional video created by Polly Bennett (Rami Malek’s movement coach from the hit film, “Bohemian Rhapsody”).

“I was so happy to be asked to choreograph for this initiative,” said famed movement director and choreographer, Bennett. “Rami (Malek) and I spent a lot of time moving to Queen’s music while filming ‘Bohemian Rhapsody,’ so I’m thrilled to encourage the world to do the same. Get dancing! I can’t wait to see what you make.”

In addition to the three music videos created by user content, a fourth video for “We Will Rock You” will re-create the song’s iconic BOOM BOOM CLAP using a collage of sporting event sounds. As a result, the new version will live as a sonic homage to the song’s energized relationship with sports.

Fans can visit youarethechampions.com to find out more and add their submissions* through August 18 by 11:59 p.m. ET. The final videos will be available on Queen’s official YouTube channel this fall.

*Terms and Conditions for UGC submissions here.


YouTube Blog

YouTube brings the sights and sounds of Lollapalooza 2019 to millions of music fans around the world with official live stream

YouTube will exclusively bring the biggest performances from Grant Park, Chicago to millions of music fans all over the world with the official live stream of Lollapalooza 2019, August 1 to 4. Iconic music moments from artists including twenty one pilots, The Revivalists, Janelle Monae, Rüfüs Du Sol and more will also be available via the live stream within the YouTube Music app.

In addition to curated performances throughout the four-day festival, YouTube Originals is partnering with Lollapalooza to produce original creative content, including backstage moments and exclusive artist moments just before they take the stage to be featured in and around the live stream. YouTube Music will amplify the Lollapalooza experience by presenting Lollapalooza themed playlists, The Lineup and Emerging Artists, to give fans another way to find all the music they love in one place.

YouTube’s live streams bring the festival experience into the hands and homes of millions of fans around the world. There is no other platform of its kind that allows artists to connect with a global audience and share their creativity in both visual and audio formats with billions of viewers around the globe, making the world smaller and music more expansive. The 2019 Lollapalooza live stream is presented by COVERGIRL, Warner Bros. Pictures (for the film “Blinded by the Light”), and T-Mobile.

Subscribe to Lollapalooza’s YouTube Channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter for behind-the-scenes moments all weekend long. There, you can watch the latest videos and relive past moments.


YouTube Blog

Queen’s iconic “Bohemian Rhapsody” video reaches historic 1 billion views milestone on YouTube

Queen’s iconic music video for “Bohemian Rhapsody” has now officially passed one billion views on YouTube, making history as the first pre-1990s video to reach one billion views on the platform.

The accompanying video for Queen’s 1975 single, “Bohemian Rhapsody,” is generally recognized as the first-ever promotional music video, kick-starting and setting the gold-standard for the genre for decades to come. Today, it continues to inspire and entertain millions of fans around the world, more than 40 years after it was first created.

Speaking from the band’s current sold-out North American tour, founding Queen members Brian May and Roger Taylor said, “We are honoured that Bohemian Rhapsody has just hit one billion views on YouTube. We want to thank you all and celebrate with our amazing fans all around the world by creating three new music videos to our songs, all featuring you! Whether you are a musician, singer, dancer, visual artist or you just want to have some fun. Go to youarethechampions.com to find out more and we’ll see you on the road somewhere.”

To celebrate this monumental achievement, a newly remastered HD version of the video is available today, for the first time ever and exclusively on the bands’ YouTube channel. Fans can now see the video restored in all its glory, as it was originally intended. Additionally, fans will now be able to access the song’s lyrics in multiple languages including English, Spanish, Italian, French, Japanese, Polish, German, Indonesian Bahasa, Korean, Czech, Russian and Turkish while watching the video.

To further honor this significant milestone, Queen — in partnership with YouTube Music, Universal Music Group and Hollywood Records — have announced the launch of ‘You Are The Champions,’ a unique new campaign that will give fans an exclusive chance to become a part of Queen history with a starring role in three brand-new, user-generated videos for three of the band’s most celebrated tracks. The campaign launches later this month, so stay tuned for more details.

As part of the campaign, musicians, singers, and instrumentalists can take on “Bohemian Rhapsody.” Dancers will be able to give their own interpretations for “Don’t Stop Me Now,” with a special instructional video created by Polly Bennett (Rami Malek’s movement coach from the hit film, “Bohemian Rhapsody”). And, finally, visual artists will get the chance to design any word or phrase from the lyrics of “A Kind of Magic.”

Fans can visit YouAreTheChampions.com to find out more and add their submissions! The finished videos will be published later this year on the bands’ official YouTube channel.

“Bohemian Rhapsody is a sonic and cinematic masterpiece that’s one of the most enduring songs of all time,” said Lyor Cohen, Global Head of Music for YouTube. “The newly remastered video on YouTube will ensure the song continues to be rediscovered, embraced and beloved by old and new generations of music fans around the world. It’s incredible to help change the way fans experience music and provide a place for artist and fan connections worldwide.”

Celine Joshua (General Manager, Commercial, Content and Artist Strategy at Universal Music Group) said, “We are thrilled that Queen’s iconic “Bohemian Rhapsody” video has reached a historic one billion views on YouTube. Now, together with Queen, YouTube and Hollywood Records, we are excited to launch ‘You Are The Champions,’ an innovative, new user-generated video campaign with Queen’s incredible fans around the world at its core. This will be the first of a series of custom initiatives we have planned in the coming months on the official Queen channel.”

As well as its status as being the first music promo video of its kind, “Bohemian Rhapsody” is regularly cited as one of the greatest songs ever recorded. In 2004, the song was inducted into the Grammy Hall of Fame, and Freddie Mercury’s vocal performance was named by the readers of Rolling Stone magazine as the best in rock history.

The song has continued to inspire a new generation of fans following the unprecedented global success of last year’s biographical film “Bohemian Rhapsody,” which tells the incredible story of the band’s career, as well as the genesis of the song. The film is the highest-grossing music biopic in history, having generated more than $ 900 million dollars at the box office. The film also won four Oscars, including Rami Malek’s triumph in the Best Actor Category for his portrayal of legendary frontman Freddie Mercury on the big screen — a feat he repeated at both BAFTA and the Golden Globes.


YouTube Blog