Posts Tagged: YouTube

YouTube to follow Amazon by screening its movies inside theaters

Following YouTube's announcement last month that it intends to spend "hundreds of millions" on original content for Red, it's just unveiled plans for a YouTube-made movie that'll also be released in theaters. And unlike its previous effort, 2016's wi…
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Google won’t be announcing new YouTube Music service in March

Rumors have been swirling around about a new YouTube Music streaming service for quite some time, and we’ve been hearing that Google would officially announce the service in March, probably at SXSW. Now it turns out that might not have been completely accurate. YouTube’s head of music, Lyor Cohen, will definitely still be speaking at […]

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YouTube Live streaming gets significant updates

Streaming live content via YouTube Live has been an indispensable tool for content creators to deliver music, sports, gaming and more from anywhere in the world. Live broadcasting is now available to virtually anyone with a smartphone and YouTube has just added some notable updates. Let’s take a look at what’s new. Live chat allows […]

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Updates to YouTube Live streaming

Together, we’ve experienced the biggest music, sports, science, culture and gaming events unfold live on YouTube. Now we’re introducing more ways to watch live videos and interact with your community in real time.

Catching up on the latest

Live chat plays a key role in creating connections between creators and their community. Today we are starting to roll out chat replay to YouTube, so you can follow the conversation even after a live stream is over. Live chat replays will show up alongside the video, exactly as it appeared live.

Making live streams more accessible

We launched automatic captions back in 2009, and since then, we’ve auto-captioned a staggering 1 billion videos. We’re now bringing English automatic captions to live streams.


When professionally provided captions aren’t available, our new live automatic captions provide creators a quick and inexpensive way to make live streams accessible to more people. With our live automatic speech recognition (LASR) technology, you’ll get captions with error rates and latency approaching industry standards. We’ll roll this out in the coming weeks, and will continue to improve accuracy and latency of automatic captions.

More fun features for live streamers

Creators can now add a location tag to their mobile live streams and video uploads and share all their favorite hot spots with viewers. You can explore other videos with the same location tag by simply clicking on it. You can also use the location filter on the search results page to find other videos from a specific spot.

Last year, we introduced a way for Super Chats to trigger real life events. Now creators can set this up for their channels using IFTTT (If This, Then That). Over 600 internet-connected services and devices (like lights, pet feeders and confetti cannons!) can be connected to Super Chat. Super Chat is already available on desktop and Android devices, with support for iOS devices rolling out starting today.

With live streams, you’ve found more intimate and spontaneous ways to share your thoughts, lives, and creativity. Take these features for a spin and show us your world!

Kurt Wilms, Live Video Product Lead, recently watched “Falcon Heavy Test Flight.”


YouTube Blog

Android TV’s YouTube app gets a small redesign, includes video quality control

Google likes to tweak their YouTube interface, especially on mobile devices. However, their Android TV interface always seems to lag behind, even next to other set-top boxes. With that being said, it looks like Google has pushed a YouTube update on Android TV that further tweaks the latest, non-Material Design aesthetic and brings some features […]

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It’s time to turn up the music: Watch The BRITs LIVE with Ed Sheeran, Dua Lipa, Stormzy, and Justin Timberlake on YouTube

Do you remember the BRITs, where Ed Sheeran famously brought Stormzy out to perform, Adele showed us that she doesn’t like being rushed, and Ginger Spice unveiled her iconic Union Jack dress? It’s almost time for the action to begin again as the excitement of The BRIT Awards 2018 is almost upon us. What memorable pop culture moments will this year bring?

We’re letting you in on all the fun as we’re streaming the BRITs right here live for the fifth year running. Just tune in at YouTube.com/BRITS on whatever screen you find yourself closest to: mobile, tablet or TV, on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. (If you’re in the U.K., you can catch up on performances after the show).

YouTube star and music sensation, Conor Maynard is hosting the livestream alongside none other than BBC Radio 1Xtra’s Yasmin Evans. The pair will share all sorts of behind-the-scenes gossip from the show live, so you won’t want to miss it on the night.

This year, nominated stars like Dua Lipa, Stormzy and Ed Sheeran – who got their start on YouTube – are set to grace the main stage, so you’ll want to keep your eyes peeled for brilliant renditions of their hits. And as British hitmakers are not just popular at home, their BRIT performances will be beamed on YouTube to their massive followings abroad. …

Comedian Jack Whitehall will bring his hilarious antics to the party as host of the BRITs, too, so there’ll be plenty of laughs to go with the great music.

Livestream host Conor Maynard said: “I’m super excited to be hosting The BRITs coverage on YouTube. My career started on YouTube, so it feels great to be doing something on YouTube and the BRITs. Can’t wait to have an awesome night!”

Geoff Taylor, Chief Executive of The BPI & BRIT Awards said: “We are delighted to be streaming The BRITs live to fans all around the world with our partner YouTube, for a fifth successive year. We are thrilled to have such popular and talented hosts.”

After the show, you’ll find performances from the artists on a YouTube playlist for you to relive and rewatch, plus further catch-up content on the BRITs channel. So, tune in at YouTube.com/BRITS on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT for unforgettable performances and must-see shenanigans.

— The YouTube Music Team


YouTube Blog

YouTube TV’s got game on Valentine’s Day: more channels and markets

Last year we launched YouTube TV, the best way to enjoy cable-free live TV, and we’ve been working hard to make it better every day. Today we are excited to wish all our members an extra Happy Valentine’s Day by bringing more of the networks you love to YouTube TV, including TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, Turner Classic Movies and more!

That’s great news for everyone, from Anderson Cooper addicts to Rick and Morty binge-watchers, and everything in between. Now you can also get breaking news from CNN, watch cable’s #1 new drama series The Alienist on TNT, catch up on TBS’s hit comedy series The Detour, check out the popular kids series Teen Titans Go!, and enjoy the new season of truTV’s Impractical Jokers – all included now with your YouTube TV membership.

For sports lovers in particular, we’ve got you covered: you now have access to March Madness and you can watch nationally televised NBA games, NBA All-Star weekend, NBA Playoff games, MLB Postseason games, the PGA Championship and soccer from the UEFA Champions League.

But wait, there’s more! We’re thrilled to announce that we’re soon adding NBA TV, the league’s 24-hour network, and MLB Network, Major League Baseball’s award-winning 24/7 TV network, to the YouTube TV base package. And in the coming months, you’ll also be able to watch NBA League Pass, the league’s premium out-of-market live game service, or MLB.TV, the longest running sports streaming service in the U.S., for an extra fee. Game on!

It would break our hearts for you to miss out on the action, so in the coming weeks, YouTube TV is also expanding to all top 100 U.S. markets! While we started out in just five markets and expanded to over 80 from there, we’re thrilled to announce that we are taking YouTube TV to over 85 percent of U.S. households, with the most live local broadcast stations in markets where YouTube TV is available. New markets include: Lexington, Dayton, Honolulu, Richmond, Mobile, and Syracuse. Check out here if YouTube TV is available in your city.

We will be increasing our price to $ 40/month on March 13 for new members. However, if you are already a member or sign up before March 13, we are keeping your original price of $ 35/month.

YouTube TV offers cable-free live TV through a simple and easy experience that’s built from the ground up for the 21st century. It includes:

  • Over 50 networks, including ABC, CBS, FOX, NBC, plus popular cable networks like TNT, TBS, CNN, ESPN, AMC, and FX, and local sports networks from NBC Sports, FOX Sports, and NESN in select markets.
  • Ability to watch on any screen – mobile, tablet or computer – and easily streamed to your TV with apps built for Roku (new!), Apple TV (new!), Xbox One, Android TVs and Samsung and LG 2016 and 2017 smart TVs; and Chromecast, Chromecast built-in TVs, and AirPlay through Apple TV.
  • A cloud DVR, with no storage space limits that travels with you within the United States so you can stream recordings on any device, whenever and wherever you want. It enables you to record live TV and never run out of storage space, plus record shows simultaneously, without using precious data or space on your phone. Your programs are stored for nine months.
  • Six accounts per household, each with its own unique recommendations and personal DVR with no storage space limits.
  • Half the cost of cable with zero commitments. A YouTube TV membership is only $ 35 a month (if you sign up before March 13) and there are no commitments – you can cancel anytime.

So hop on the couch with us, fire up the TV remote and let’s celebrate the best way to watch cable-free live TV together. Happy Valentine’s Day, YouTube TV members! We’re having so much fun in our new relationship and are committed to making YouTube TV the live TV experience you’ve been waiting for. And if you are not a member, remember to join by March 13 to experience the new live TV service everyone’s talking about for only $ 35/month.

What can we say, YouTube TV is a cheap date 🙂 Enjoy the game!

Posted by Heather Moosnick, Director of Content Partnerships, YouTube TV, who will be rooting for Team Curry #30 this Sunday in the NBA All-Star Game on TNT live on YouTube TV.


YouTube Blog

Bundle up and tune in: Get inspired for the Winter Olympics with YouTube

The Winter Olympics in Pyeongchang, South Korea, will bring together athletes from all corners to compete in 102 events across 15 sports.

Starting February 8, if you miss a competition, you can watch select Olympic Winter Games video highlights from official Olympic broadcasters on YouTube in more than 80 countries around the world including from NBCUniversal (USA), BBC (UK), NHK (Japan), France TV (France), and Eurosport (Rest of Europe). In the U.S., YouTube TV will also show NBCUniversal’s live coverage of the Olympic Winter Games, and in India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Maldives and Nepal, the Winter Games will be for the first time live and free on the Olympic Channel on YouTube.

YouTube holds a treasure trove of content to get you excited for the 2018 games. Learn about the games, go behind the scenes, brush up on your figure skating facts, and get up to speed on the stories to watch.

In fact, in 2017, people tuned in to watch many sports on YouTube, with ice hockey receiving the most views among all Winter Olympics sports, followed by figure skating. In the battle of skiing vs. snowboarding, skiing takes the bronze, overtaking snowboarding for the #3 spot.

While some sports are globally popular, there are some interesting cultural differences when examining each country’s top sport compared to the global average. In host country South Korea, speed skating is 10x more popular than in the rest of the world, while in Norway – which leads the all-time medal table – skiing is king. And does latitude make a difference? Southern Hemisphere countries tend to prefer bobsleigh, luge and curling, while countries up north like Canada and Russia love hockey.

And to get in the spirit, do as the locals and shout “Fighting (화이팅)!” for your home team. … 

Tomos Grace, Head of Sports for YouTube EMEA, recently watched Wales in the Six Nations.


YouTube Blog

Bringing the power of YouTube to more countries with YouTube Go

Last year, we launched YouTube Go in India, a brand new app built from the ground up to unlock the power of YouTube for the next generation of users. Since then, we’ve also launched YouTube Go in 14 additional countries, including Indonesia, Nigeria and Thailand, and we’ve seen firsthand the impact that bringing more people into the world of video can have.

For instance, Mapan — a startup in Indonesia that uses technology to train and empower low-income communities and families in rural Indonesia — is using YouTube Go as part of their regular arisans or community meet-ups to equip entrepreneurial women with financial skills and resources. Each arisans’ chairwoman downloads a playlist of videos related to starting and running a small business; they then share these videos with each other using YouTube Go’s nearby sharing function. A teacher who runs a primary school for low-income children in Lagos, Nigeria, says that using YouTube Go has “allowed me to download and watch more videos that help with everything from mathematics lesson plans to how to decorate the classroom.”

We’re excited to expand YouTube Go to over 130 countries around the globe starting today. YouTube Go gives access to YouTube regardless of connectivity status and more control over data usage, while being locally and socially relevant. Key features of YouTube Go include:

  • Videos that matter to you: The YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about. The entire experience is available in your language, with videos that are relevant to you.
  • Control over your experience: On YouTube Go, we’ll show you a video preview when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it. You can then choose to download the video for viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
  • Share videos with friends nearby: With YouTube Go, you can share videos with friends and family nearby without using any data.


From our previous launches, we’ve learned that you love those new features, so we made a few design changes to make them even more prominent in the app:

  • Watch in high quality: In response to user feedback, we’ve given you even more control of your experience and added the ability to download, stream, and share videos in High Quality in addition to basic and standard quality resolutions.
  • Discover fresh content you love: We heard that you wanted an even easier way to get the freshest videos recommended to you. Now, you can get new personalized content with a simple pull of the home screen. We also notify you when new videos are uploaded from the channels you love.
  • Share more easily: We know you love sharing videos, so we made design changes to make it even easier to access the share nearby feature right from the home page. We also added a highly requested feature: allowing multiple videos to be shared at once.

We’ve been working hard to build a YouTube app that works for you, with brand new features designed with your preferences, aspirations and needs in mind. We can’t wait to see what you can do with the power of YouTube in the palm of your hand.

Jay Akkad, Product Manager, YouTube, recently downloaded and watched “Diving into 1000 Mousetraps in 4K Slow Motion – The Slow Mo Guys.”


YouTube Blog

#CreateBlackHistory: Celebrating Black History Month with YouTube.

Over the past year, we’ve seen historic examples of “firsts” in so many different areas of society and Black History literally being made every single day. This month, and every month, I’m inspired by the future faces of Black History on this platform–incredible artists, musicians, beauticians and comedians like Todrick Hall, Ari Fitz, Andrea’s Choice, and TPindell. That’s why, this Black History Month, we are excited to celebrate these awesome creators by having them share who inspires them every day.

To recognize these contemporary history-makers in the making, we asked 28 different YouTube creators to tell us who they believe is creating Black History. Each day this month, we’ll publish one of those videos as a Reel on YouTube Spotlight channel.


In addition to our daily videos, we’ll share a new playlist each week of February, celebrating the luminaries who have been making Black History of late.

Celebrate Black History Month with us by visiting youtube.com/spotlight on your phone and swiping over to the Reels tab. And after watching the Reels, tell us who inspires you with the hashtag #CreateBlackHistory.

Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched #CreateBlackHistory


YouTube Blog

State of the Union 2018, live on YouTube

From conventions to inaugurations to presidential addresses, YouTube has brought you some of the biggest political moments in recent U.S. History. As President Trump begins his second year in office, YouTube is continuing this tradition.

For the ninth year, YouTube is live streaming coverage of the president’s State of the Union address along with the response from the Democratic Party. This year, you can tune into live streams from more sources than ever before in English and Spanish. Here are the many channels where you can follow the coverage:

Head to YouTube on Tuesday, January 30, at 6 p.m. PT / 9 p.m. ET to watch the action live.

Brandon Feldman, YouTube News and Politics, recently watched ”History of the State of the Union.”


YouTube Blog

Elton John announces final tour on YouTube in VR180 bringing together fans around the world

Elton John has entertained us, moved us, and had an unparalleled career that has redefined the cultural landscape. His unforgettable hits — “Rocket Man,” “Bennie and the Jets,” “Tiny Dancer” — changed what it meant to be a singer-songwriter, catapulted him to global mega stardom, soundtracked our childhoods, and changed lives along the way. Now after more than half a century on the road, Elton announced details of his final tour, “Farewell Yellow Brick Road” via an exclusive VR180 livestream on YouTube.

Kicking off in the U.S. on September 8, 2018, the tour will consist of more than 300 shows across five continents before reaching its conclusion in 2021. Elton’s new stage production will take his fans on a musical and highly visual journey spanning a 50-year career of hits like no one has ever seen before.

The tour announcement was made at a marquee event at Gotham Hall in New York City, simultaneously transmitted to Troubadour in L.A. and YouTube Space London. And thanks to YouTube’s exclusive VR180 livestream, fans all around the world were part of the action and revisited some of the defining moments that set Elton on his unstoppable path to global superstardom.

Elton John is always up for doing things differently, using the latest technology to help him defy space and time, connecting his past and future. Last year, Elton’s YouTube-supported “The Cut” gave undiscovered talent the chance to create the first-ever official music videos for three of his iconic hits, and now his final farewell tour announcement takes experimentation to the next level – livestreaming in VR.

Check out VR360 video from the event at youtube.com/eltonjohn and additional event footage including two live performances, a Q&A with Anderson Cooper, and “Behind The Scenes” videos in VR180 tracking Elton’s journey, supported by YouTube, will be available in the coming days.

For more info on the tour, go to EltonJohn.com.

Vivien Lewit, Global Head of Artist Services at YouTube


YouTube Blog

YouTube may review its most popular channels for offensive content

It became pretty clear last year that YouTube has a content problem. Last spring, companies like AT&T and Verizon pulled ads because they were found to be appearing alongside extremist videos. And it was hit with another round of ad-pulling later…
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Logan Paul may face ‘further consequences’ from YouTube

Earlier this month, YouTube star Logan Paul was hit with a wave of criticism over his decision to post a video showing a suicide victim in Japan's Aokigahara forest. Posted to his YouTube channel, the video showed him and his friends entering the for…
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YouTube Rewind live with a look back at 2017

If you ever wondered what videos you wasted spent time watching on YouTube in 2017, the video platform has a report out that will help you figure out which branches of the rabbit hole you my have gone down. Google provides this YouTube Rewind report each as a way to portray some openness around the platform […]

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YouTube Remix is set to be Google’s third music streaming service, launching early 2018

I know what you are thinking; the world needs yet another music streaming service. For so long we’ve been limited to choosing between Spotify, Tidal, Google Play Music All Access, Apple Music, Pandora, YouTube Red, and the other ones we don’t have space to mention. As you can see, Google already has two music streaming […]

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YouTube Ads Leaderboard: The top ads you watched and shared this year

Snoop Dogg and Desiigner rock out to Frank Sinatra, Melissa McCarthy saves the whales, and two very dedicated Samsung servicemen trek through Chandu’s sheep to help the most amazing kids ever. As 2017 comes to an end, these are the best moments from the top ads of the year.

In our annual year-end edition of the YouTube Ads Leaderboard, we’re celebrating the ads that got the most views, shares, and all around love from YouTube audiences across the globe. Together, they generated 539 million views, 14 million hours of watch time and 3.6 million likes (with an impressive 3 million of those going to YouTube’s Dude Perfect).

While each ad stood out for its own unique reason, inclusion, diversity and empowerment were the popular themes in this year’s list. Brands like adidas showed us a new generation of Originals, Budweiser told the inspiring story of founders Anheuser and Busch, and Samsung claimed the number one spot with a video that got 100 million views in its first seven weeks.

And we’ve got more. Starting today, you can vote for your favorite ads at #TheYouTubeAd of 2017. Tell us which ads made you laugh the hardest, cry the most, or inspired you to take a stand.

And now, we present the top ads of 2017.

  1. Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
  2. Clash Royale: The Last Second (Official Commercial)
  3. Ping Pong Trick Shots 3 | Dude Perfect
  4. MISS DIOR – The new Eau de Parfum
  5. Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
  6. 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
  7. adidas Originals | ORIGINAL is never finished
  8. iPhone 7 — The Rock x Siri Dominate the Day — Apple
  9. Levi’s® “Circles” Commercial l Full
  10. Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams

Posted by Laura McClung, Head of Product Marketing, B2B YouTube


YouTube Blog

Netflix cancels YouTube star Miranda Sings’ show after two seasons

YouTube stardom is no guarantee of success on other streaming services, it appears. Netflix has dropped Miranda Sings' Haters Back Off after two seasons, marking a short run for the first YouTuber to land a scripted series. It's not certain exactly…
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Google exploring concept of a dedicated YouTube Edition Android phone

According to a report of a survey currently underway by Google, the company is exploring a unique specialization for a smartphone. The survey seeks input on what would be considered a “YouTube Edition” of an Android smartphone. The concepts described in the survey cover software, interface and even potential hardware. For consumers of content, the […]

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5 ways we’re toughening our approach to protect families on YouTube and YouTube Kids

In recent months, we’ve noticed a growing trend around content on YouTube that attempts to pass as family-friendly, but is clearly not. While some of these videos may be suitable for adults, others are completely unacceptable, so we are working to remove them from YouTube. Here’s what we’re doing:

  1. Tougher application of our Community Guidelines and faster enforcement through technology: We have always had strict policies against child endangerment, and we partner closely with regional authorities and experts to help us enforce these policies and report to law enforcement through NCMEC. In the last couple of weeks we expanded our enforcement guidelines around removing content featuring minors that may be endangering a child, even if that was not the uploader’s intent. In the last week we terminated over 50 channels and have removed thousands of videos under these guidelines, and we will continue to work quickly to remove more every day. We also implemented policies to age-restrict (only available to people over 18 and logged in) content with family entertainment characters but containing mature themes or adult humor. To help surface potentially violative content, we are applying machine learning technology and automated tools to quickly find and escalate for human review.
  2. Removing ads from inappropriate videos targeting families: Back in June, we posted an update to our advertiser-friendly guidelines making it clear that we will remove ads from any content depicting family entertainment characters engaged in violent, offensive, or otherwise inappropriate behavior, even if done for comedic or satirical purposes. Since June, we’ve removed ads from 3M videos under this policy and we’ve further strengthened the application of that policy to remove ads from another 500K violative videos.
  3. Blocking inappropriate comments on videos featuring minors: We have historically used a combination of automated systems and human flagging and review to remove inappropriate sexual or predatory comments on videos featuring minors. Comments of this nature are abhorrent and we work with NCMEC to report illegal behavior to law enforcement. Starting this week we will begin taking an even more aggressive stance by turning off all comments on videos of minors where we see these types of comments.
  4. Providing guidance for creators who make family-friendly content: We’ve created a platform for people to view family-friendly content — YouTube Kids. We want to help creators produce quality content for the YouTube Kids app, so in the coming weeks we will release a comprehensive guide on how creators can make enriching family content for the app.
  5. Engaging and learning from experts: While there is some content that clearly doesn’t belong on YouTube, there is other content that is more nuanced or challenging to make a clear decision on. For example, today, there are many cartoons in mainstream entertainment that are targeted towards adults, and feature characters doing things we wouldn’t necessarily want children to see. Those may be OK for YouTube.com, or if we require the viewer to be over 18, but not for someone younger. Similarly, an adult dressed as a popular family character could be questionable content for some audiences, but could also be meant for adults recorded at a comic book convention. To help us better understand how to treat this content, we will be growing the number of experts we work with, and doubling the number of Trusted Flaggers we partner with in this area.

Across the board we have scaled up resources to ensure that thousands of people are working around the clock to monitor, review and make the right decisions across our ads and content policies. These latest enforcement changes will take shape over the weeks and months ahead as we work to tackle this evolving challenge. We’re wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right. As a parent and as a leader in this organization, I’m determined that we do.

Johanna Wright, Vice President of Product Management at YouTube


YouTube Blog

Lean back and watch YouTube TV with a new app for your big screen

Since the launch of YouTube TV in April, you’ve streamed live sports, local and national news, and can’t-miss shows on your phone, tablet and computer. Now, we’re psyched to announce our new YouTube TV app, made for the big screen.

We know you love watching TV content on, well, your TV. In fact, over half the time spent watching YouTube TV is consumed through Chromecast on the big screen. And members who stream with a Chromecast are highly engaged, watching over four hours a day on the weekends with football season back in full swing.

So today we’re excited to unveil the new YouTube TV app built for TV devices. In the next few days, you’ll be able to stream live TV through the new YouTube TV app on Android TV devices including NVIDIA SHIELD and TVs with Android TV built-in, such as Sony, as well as on the Xbox One family of devices (Xbox One, Xbox One S, and soon Xbox One X).

In the coming weeks we’ll be launching the new app on Smart TVs, such as LG, Samsung, Sony, along with Apple TV. We also recently expanded our TV device support by launching voice commands with Google Home paired with Chromecast.

If you love the simplicity of finding your favorite content on the mobile app, you’ll be happy to know you’ll still find our signature tabs on the TV app as well–home, live and library. Finding, playing, and recording your favorite live TV is as simple as before.

Here’s what’s new on this TV app:

  • Control your live TV experience with your TV’s remote control or game controller.
  • For a more cinematic look, we made the background dark on your TVs.
  • A new Live guide made for your big screen so you can get a sneak-peek at what’s airing soon.
  • Never miss the action with our background playback experience built for your big screen.
  • Easily pick up where you left off on another device when you get home.

If you aren’t a YouTube TV member, try it out free today and start watching on the big screen right away. With game 6 of the World Series® tomorrow and a possibly historic game 7 on Wednesday, now’s the time to start your free trial.

YouTube TV is now available in all top 50 metro areas, covering over two-thirds of the U.S. We’re expanding quickly, so visit tv.youtube.com and sign up to be notified when we launch in your market.

Okalo Ikhena, YouTube TV Product Manager, recently watched all five World Series® games live on the big screen with the new YouTube TV app.


YouTube Blog

ONE + YouTube: Join us in saying ALL #GirlsCount

One hundred and thirty million girls will not go to school today. These girls will be denied the joy of reading a great book, the triumph of finally figuring out an equation, and the opportunity to determine their own future.


But it is not just these girls who suffer. The entire world is missing out on a huge opportunity.  The next world-changing breakthrough might be built in a garage in Silicon Valley but if all girls had access to an education, it could also stem from the imagination of someone in South Sudan. Closing the gender gap in education could generate an additional $ 112-152 billion a year for the economies of developing countries. And 130 million more educated girls would lead to 130 million more empowered women in the world.


Neither of us could be where we are today if we had been denied this right. Everything we have achieved in our careers was made possible by the quality education that shaped our lives. A seat at the table, whether in Silicon Valley, Washington, D.C., or Addis Ababa starts with a seat in the classroom. Equality anywhere won’t be possible until girls everywhere get the education they deserve and it is our belief in this world-changing idea that brings us together today to raise our voices for #GirlsCount.


YouTube Creators for Change and ONE are united in the belief that there is power in every voice and that every girl counts. That’s why YouTube and its incredible community of creators have joined with ONE to bring attention to the 130 million girls who don’t yet have access to an education. Our goal is simple: create the longest video in history, by counting every single girl out of school. Visit https://girlscount.one.org/ to choose your number and submit your contribution.


Top YouTubers like TheSorryGirls, Whitney White, and Maddu Magalhães, are all coming together to say #GirlsCount and demanding that our leaders listen. Aboubakar Idriss has generations of female relatives, including his sister, that are unable to read or write due to being kept out of school and hopes this can shine a light on stories like theirs.


Ensuring that every girl gets the education she deserves is going to take a global effort. Policy-makers and pop stars, CEOs and storytellers, and millions of voices in every country must speak out and urge leaders to act. 130 million girls deserve no less.


Join us as we stand together to say #GirlsCount.

Posted by Gayle Smith, ONE CEO, and Danielle Tiedt, YouTube Vice President of Marketing


YouTube Blog

A new YouTube look that works for you

When YouTube launched 12 years ago, it was a single website that supported one video format, 320×240 at 4:3 aspect ratio. Fast forward to today, and YouTube lets you watch any combination of SD, HD, 4K, 360, 3-D, and live video on nearly every device with an internet connection – from desktops to phones, tablets to TVs, game consoles, and even VR headsets.

We’ve also introduced apps and services that give you new ways to watch and get even closer to the content and creators you love. Music fans, gamers, and TV lovers each have unique experiences specifically tailored for their favorite content with YouTube Music, YouTube Gaming and YouTube TV. For families looking for the best way to watch together, we launched the YouTube Kids app. And for fans who want an uninterrupted, ad-free experience, and exclusive original content from creators, there’s the YouTube Red membership.

To put it simply, YouTube’s evolved … a lot. And we’re not even close to done. Over the last few months we’ve started releasing updates and will continue to throughout the rest of the year. When all is said and done, we’ll bring a new level of functionality and a more consistent look across our desktop and mobile experiences.

Let’s start with the YouTube mobile app, which is getting a bunch of new features:

  • Clean new design: We’ve made the header white to let content take the lead and moved the navigation tabs to the bottom of the app so they’re closer to your thumbs. We also added new Library and Account tabs that give you easy access to what you’re looking for.
  • Videos that move with you: One of the things we’re working on is bringing gestures to YouTube. Earlier this year, we introduced a gesture that allows you to double tap on the left or right side of a video to fast forward or rewind 10 seconds. Give it a try! We already see billions of double taps per day. And I wanted to give you a sneak peek at another gesture I am really excited about. In the coming months, we’ll experiment with a feature that lets you jump between videos with a simple swipe of your hand: just swipe left to watch a previous video or swipe right to watch the next one.
  • Watch at your own pace: Users love that they are able to speed up and slow down the playback of a video on desktop, and we’re excited to bring this feature to the mobile app today, so you can enjoy videos at whatever speed you prefer.
  • Adapt to any video, beautifully: We’ve also been experimenting with new ways to display all videos in the best possible way. Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!
  • Browse and discover while you watch: We recently added a feature that lets you view a row of suggested videos while you’re watching in full screen. We’re also working on transforming the area below the player so you can browse videos in totally new ways.


Looking beyond the YouTube app, we’ve also been working on a new desktop design. And thanks to all the positive feedback, we’re now excited to make it available to all our users around the globe starting today! Our new look applies Material Design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine – because there’s nothing more important than the creators and videos we all love to watch. My favorite feature of this new desktop design is Dark Theme, which turns the background dark while you watch for a more cinematic look.

Desktop evolution.gif

The bright red cherry on top of this update sundae is a refreshed YouTube Logo and YouTube Icon. Designed for our multi-screen world, the updated Logo combines a cleaned up version of the YouTube wordmark and Icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens. Why’s it more flexible? When room is limited (say on a smartphone) you can use the brightened up Icon as an abbreviated Logo, which will be seen more easily and read more clearly. You’ll see the new Logo and Icon roll out across mobile and desktop today, and across all our other apps and services soon.


We know this is a lot of change, but we want to make clear that there’s one thing that stays the same: YouTube’s mission. We’re here to give people a voice and show them the world – no matter what device they use.

Neal Mohan, Chief Product Officer, recently watched “YouTube: What will you watch next?


YouTube Blog

Taylor Swift’s new music video sets first-day record on YouTube

Taylor Swift returned from her self-imposed social media exile with a single that's already breaking records. Her music video for 'Look What You Made Me Do' raked in over 31 million views on YouTube in its first 24 hours, surpassing Adele's previous…
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YouTube Live with Kevin Durant and host sWooZie

This Tuesday, August 22, 2017, NBA Champion and Finals MVP Kevin Durant will take over The YouTube Space LA.

Hosted by sWooZie, Durant will be interviewed by fan favorite YouTube stars What’s Inside, Hot Ones, and Ryan ToysReview for a special VR180 livestream. The event will be broadcast live exclusively on his YouTube channel starting at 3 p.m. PT.

The VR180 livestream can be viewed on desktop and mobile devices in HD, or fans can enjoy an immersive VR experience with Cardboard, Daydream View, and PSVR.

During the livestream, Durant will meet up with Lincoln and Dan of What’s Inside to look inside the new Nike KD10. They will be joined by Nike Basketball footwear designer Leo Chang to speak more about the design and evolution of the KD signature line. He will also have fun with Ryan of Ryan ToysReview before meeting Sean Evans for a Hot Ones challenge.

“My experience on YouTube has been incredible and so has the feedback I’ve received from fans all around the world. Being able to give people an inside look at my life on and off the court, as well as push the envelope with never-before-done content is very important to me and the vision for my channel,” said Durant. “As I continue to step up the level of content I deliver, and as I keep building my creative network the sky’s the limit for what my team and YouTube can do together. The YouTube Live experience is a perfect example of that evolution and I look forward to having some fun as well during this livestream.”

Launched in April 2017, Durant’s channel has gained over 350,000 subscribers and nearly 11 million views fueled by video hits from Still KD: Through the Noise to an epic slow motion dunk in collaboration with YouTube sensations The Slow Mo Guys.

Don’t forget to subscribe to get notified when the action starts! See you on the livestream.


YouTube Blog

Five observations from my time at YouTube

Earlier this year, I was asked by Google (because they know I am pre “Sucker M.C.”) to work on a Doodle celebrating the 44th anniversary of the music that changed my life. The birth of hip-hop was a fusion of expression and technical innovation that forever changed our culture and Google wanted to celebrate the moment when it all came together.

I had one condition on participating: that the project be authentic and not some tech company’s interpretation of a cultural revolution. They couldn’t agree more and the collaboration led to an amazing interactive experience that used technology and Google’s reach to celebrate the birth of hip-hop. It showed me that Google and YouTube know how to listen to feedback (in this case, mine), and are willing to work hard to get things right.

I joined Google and YouTube because I saw a great opportunity to bring tech and music together and do right by artists, the industry and fans. Eight months in, I’m more optimistic than ever that YouTube can do that, but the truth is there’s still a disconnect between YouTube and the rest of the industry.

So, how did YouTube get here? What explains the current state of YouTube’s relationship with the industry? I think there are five factors that explain the current situation.

  1. Late to the party. I get why some in the music industry would be skeptical of their relationship with YouTube. They were late to the subscriptions party and YouTube’s focus for many years was largely just on ads. While they have been at subscriptions for a year, and the numbers are very encouraging, YouTube must prove its credibility when it comes to its ability to shepherd their funnel of users into paid subscriptions.

    But since I’ve been here, I’ve been incredibly encouraged by what I’ve seen. The team is serious about subscriptions. And now with YouTube Music and Google Play Music merging, I’m confident they will build an even better subscription service. And with more deals like the one YouTube recently signed with Warner, they’re going to be able to take it global.

  2. Twin-engine growth. The success of streaming subscriptions is one reason why I’m so optimistic about the future. Subscription revenue is still in its infancy, yet it’s already reaping billions for the music industry. It’s not just some business model on a whiteboard; it’s a real and rapidly growing source of cash for labels and artists today.

    Some think ads are the death of the music industry. Ads are not death. Death is death. Irrelevance is death. Fans not being exposed to new music is death. My time at YouTube has me convinced that advertising is another powerful source of growth for the industry. YouTube’s ads hustle has already brought over a billion dollars in 12 months to the industry and it’s growing rapidly. Combined with YouTube’s growing subscription service, they’ve now got two engines taking the industry to a more lucrative place than it’s ever been before.

    But that all depends on whether or not the industry chokes off these new sources of growth. I’m old enough to remember what the industry was saying about iTunes and Spotify before they started contributing billions to its bottom line. The growth that the industry is seeing today proves that ads and subscription thrive side by side.

  3. Let’s talk dead presidents. It is important that labels, publishers and YouTube come together to make transparency a reality, as I strongly believe it will help everyone in the industry move the business forward.

    Artists and songwriters need to truly understand what they’re making on different platforms. It’s not enough for YouTube to say that it’s paid over $ 1 billion to the industry from ads. We (the labels, publishers and YouTube) must shine a light on artist royalties, show them how much they make from ads compared to subscriptions by geography and see how high their revenue is in the U.S. and compared to other services.

    For instance, critics complain YouTube isn’t paying enough money for ad-supported streams compared to Spotify or Pandora. I was one of them! Then I got here and looked at the numbers myself. At over $ 3 per thousand streams in the U.S., YouTube is paying out more than other ad supported services.

    Why doesn’t anyone know that? Because YouTube is global and the numbers get diluted by lower contributions in developing markets. But they’re working the ads hustle like crazy so payouts can ramp up quickly all around the world. If they can do that, this industry could double in the next few years.

  4. Fortune AND fame. Every day for the last 30 years, I’ve woken up with the same thought: maybe today’s the day I’m going to meet an artist that’s going to change pop culture. I love watching when an artist goes from obscurity to celebrity. That’s my drug.

    Every artist I’ve ever worked with wanted some fame and fortune. YouTube will deliver fortune … but I think they need to be just as focused on bringing the fame. YouTube is already a great force for breaking new artists; in fact, the majority of music watchtime on YouTube is coming from its recommendations, rather than people searching for what they want to listen to. But YouTube needs to find new ways to promote and break artists and their albums so they have a chance to shine on the platform and connect with their fans. This is one of my biggest priorities and you’ll see more coming soon.

  5. Without safe harbor, we’d all be lost at sea. I’ve spent my professional life fighting for artists to get what they deserve. I’ve worked with the RIAA and the IFPI to fight piracy since back when the main concern was bootlegged tapes. Safe harbor has become an obsession — with many complaining it’s the cause of all of industry’s woes. I’m not parroting the company line when I say the focus on copyright safe harbors is a distraction. Safe harbor helps open platforms like YouTube, Facebook, Soundcloud and Instagram give a voice to millions of artists around the world, making the industry more competitive and vibrant.

    Every artist should be concerned if their music shows up online without credit or payment. But YouTube’s team has built a system in Content ID that helps rightsholders earn money no matter who uploads their music. As of 2016, 99.5 percent of music claims on YouTube are matched automatically by Content ID and are either removed or monetized.

    Before Content ID, when a fan shared a song with a friend through a mix tape, it was called piracy. Now it’s generated over $ 2 billion for content owners and goes far beyond what the safe harbor provision requires.

One of the first jobs I ever had in the music business was working as a road manager for Run DMC. Doing that taught me a lesson that has formed the core of what I’ve tried to do my entire career: set things up well so that the artists and fans can come together and make magic happen. I’ve spent my entire life helping artists achieve fame and fortune. I wouldn’t have joined YouTube if I didn’t believe the company was committed to delivering more revenue to artists, labels, publishers and composers — they just have to set them up well and get out of their way.

With love and respect,

Lyor Cohen

Lyor recently watched “Brothers Gonna Work It Out


YouTube Blog

Introducing a new way to share YouTube videos

Remember the first time you heard the opening beats of “Despacito”? Your ears perked up, your foot unconsciously tapping beneath the table. Like every “Despacito” loving person before you, you can’t help but dance, and when you’d finally caught your breath, you had to share it with all your friends. It would be wrong to keep something this good to yourself. And that means you had to copy and paste a link into an email, social or messaging app to share that moment.

But like chats around the water cooler, shouldn’t sharing a video be as easy as saying, “Have you heard this new song?” We’ve been experimenting with a better way to share videos on YouTube since last year. Thanks to all your feedback, we made some improvements and are now ready to roll out this new sharing feature to all users globally.

Starting today, you can share videos with your friends and family directly on YouTube. Not only can you share and receive videos in the app, you can also chat about them right on YouTube, reply with another video, invite others to the conversation, and more. We think it’ll make sharing easier, faster and more fun on your phone. And if you want to continue sharing videos through other apps, you can still do that too.


These shared videos all live in a brand new tab on your YouTube mobile app, making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favorites.

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Start a group, share your favorite “Despacito” version and make a friend dance!

Benoît de Boursetty, Product Manager, recently shared “A new way to share on YouTube.”


YouTube Blog

Bringing new Redirect Method features to YouTube

A month ago, we told you about four new steps we’re taking to combat terrorist content on YouTube. One of our core areas of focus is more work to counter online violent extremism. As a first step we’re now rolling out features from Jigsaw’s Redirect Method on YouTube.

Over the past years, Jigsaw partnered with Moonshot CVE to conduct extensive research to understand how extremist groups leverage technology to spread their message and recruit new members. From there, they created the Redirect Method, which uses curated video content to redirect people away from violent extremist propaganda and steer them toward video content that confronts extremist messages and debunks its mythology. Today, YouTube is rolling out a feature using the model proven by the Redirect Method: when people search for certain keywords on YouTube, we will display a playlist of videos debunking violent extremist recruiting narratives.

This early product integration of the Redirect Method on YouTube is our latest effort to provide more resources and more content that can help change minds of people at risk of being radicalized. Over the coming weeks, we hope to build on this by:

  • Expanding the new YouTube product functionality to a wider set of search queries in other languages beyond English.
  • Using machine learning to dynamically update the search query terms.
  • Working with expert NGOs on developing new video content designed to counter violent extremist messaging at different parts of the radicalization funnel.
  • Collaborating with Jigsaw to expand the “Redirect Method” in Europe.

This work is made possible by our partnerships with NGOs that are experts in this field, and we will continue to collaborate closely with them to help support their research through our technological tools. We hope our work together will also help open and broaden a dialogue about other work that can be done to counter radicalization of potential recruits.

As we develop this model of the Redirect Method on YouTube, we’ll measure success by how much this content is engaged. Stay tuned for more.


The YouTube Team


YouTube Blog

Google offering Play Music and YouTube Red 4 month trials to some users

If you have never been a subscriber to Google’s Play Music or YouTube Red services, Google is hoping to lure you into giving them a try with a slightly better trial period than normal. Usually new subscribers can get 2 months of either service for free before the monthly charges kick in. However, the Google Play […]

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YouTube spotlight on “Country Foods”

Everyday young professionals in India move out of their small towns to the big cities in search of their dream jobs and to earn a steady income. Srinath and Laxman did the same and they were employed by a well established media company, earning a good income to take care of their families back home.

They lived together in a small rented apartment and cooked on their own. They made their traditional recipes but frequently used YouTube to try out new cuisines. They were awestruck to see the millions of views for recipe videos on YouTube. With a background in post production, they decided to explore the opportunity for themselves and in August 2016 launched a traditional Indian recipes channel on YouTube.

Despite concerns from their families, they quit their jobs and decided to pursue this as a full-time career. When they partnered with Laxman’s 106-year-old grandmother – Mastanamma – their channel skyrocketed. Her delicious traditional recipes have received audience attention all around the world. We spoke with Srinath about their passion for food, the power of YouTube, and what lies ahead:

How did your family and friends react when you told them about your plans to quit your job and start a YouTube channel?

When I first told my wife about my plans to quit my job to start a YouTube channel, she was not very happy. At the time, I had a good job and a decent salary – we also have kids so she was not supportive of my decision and didn’t understand why I wanted to do this. But both Laxman and I were convinced that we wanted to do this – so we quit our jobs and started the channel and became YouTube creators.

What were your expectations?

We were blessed that our channel started doing well pretty quickly and we started making a similar amount of money as we were in our past jobs. This gave my family some confidence in what I was doing. But after four months, we realized that we needed to do something different to sustain our growth.

At any point did you think that this may not work?

We were visiting Laxman’s village called Gudiwada and since it’s a small village, everybody was aware of our YouTube channel. They were all very happy for us but they had no idea that we were looking for new ideas to build on our start.

That’s when Laxman’s mother suggested that we should try the recipes of Laxman’s grandmother, Mastanamma, because she makes really authentic and delicious dishes. At first we didn’t think much of it but we decided to try her food. Her food was amazing and it was not like anything we had tried before so we decided to record a few videos with her.

Our first video with her was a hit and received 3 million views. We uploaded another video titled “Watermelon Chicken by My Granny” and that went viral! We couldn’t believe that this recipe video hit over 8 million views. There truly is magic in her recipes and the food she makes, and that magic is now available on YouTube for everyone to enjoy. She is 106 years old and still enjoys cooking herself and for everyone. Because of YouTube, she’s able to share that passion on a global scale.

What does Mastanamma think about having her own food channel that is now popular all over the world?

Having a YouTube channel has given her new experiences that none of us ever thought were possible. She was even recently interviewed by the BBC! She doesn’t completely realize what she has created but it’s something that is connecting people all around the world. We now visit her once a month and shoot new videos for two or three days of the newest recipes she wants to share on YouTube.

Have you thought about what you want to do next?

We never expected to come this far but we’re delighted that we took a chance and our families are now very happy and supportive of our work. Our income has also gone up tremendously and our viewership comes from all over the world. We want to build on this success and are already working on a new animation channel for kids and families. We’re excited to create something unique in that space as well.

What advice does Mastanamma have for her viewers?

She says that there is no better food than the food you make yourself. Everyone should learn to cook because it’s healthier and brings people together.


YouTube Blog

Facebook, Microsoft, Twitter and YouTube Announce Formation of the Global Internet Forum to Counter Terrorism

Today, Facebook, Microsoft, Twitter and YouTube are announcing the formation of the Global Internet Forum to Counter Terrorism, which will help us continue to make our hosted consumer services hostile to terrorists and violent extremists.
The spread of terrorism and violent extremism is a pressing global problem and a critical challenge for us all. We take these issues very seriously, and each of our companies have developed policies and removal practices that enable us to take a hard line against terrorist or violent extremist content on our hosted consumer services. We believe that by working together, sharing the best technological and operational elements of our individual efforts, we can have a greater impact on the threat of terrorist content online.

The new forum builds on initiatives including the EU Internet Forum and the Shared Industry Hash Database; discussions with the U.K. and other governments; and the conclusions of the recent G7 and European Council meetings.  It will formalize and structure existing and future areas of collaboration between our companies and foster cooperation with smaller tech companies, civil society groups and academics, governments and supra-national bodies such as the EU and the U.N.


The scope of our work will evolve over time as we will need to be responsive to the ever-evolving terrorist and extremist tactics. Initially, however, our work will focus on:  


  1. Technological solutions: Our companies will work together to refine and improve existing joint technical work, such as the Shared Industry Hash Database; exchange best practices as we develop and implement new content detection and classification techniques using machine learning; and define standard transparency reporting methods for terrorist content removals.
  2. Research: We will commission research to inform our counter-speech efforts and guide future technical and policy decisions around the removal of terrorist content.
  3. Knowledge-sharing: We will work with counter-terrorism experts including governments, civil society groups, academics and other companies to engage in shared learning about terrorism. And through a joint partnership with the U.N. Security Council Counter-Terrorism Executive Directorate (U.N. CTED) and the ICT4Peace Initiative, we are establishing a broad knowledge-sharing network to:
    1. Engage with smaller companies: We will help them develop the technology and processes necessary to tackle terrorist and extremist content online.
    2. Develop best practices: We already partner with organizations such as the Center for Strategic and International Studies, Anti-Defamation League and Global Network Initiative to identify how best to counter extremism and online hate, while respecting freedom of expression and privacy. We can socialize these best practices, and develop additional shared learnings on topics such as community guideline development, and policy enforcement.
    3. Counterspeech: Each of us already has robust counterspeech initiatives in place (e.g., YouTube’s Creators for Change, Jigsaw’s Redirect Method, Facebook’s P2P and OCCI, Microsoft’s partnership with the Institute for Strategic Dialogue for counter-narratives on Bing, Twitter’s global NGO training program). The forum we have established allows us to learn from and contribute to one another’s counterspeech efforts, and discuss how to further empower and train civil society organizations and individuals who may be engaged in similar work and support ongoing efforts such as the Civil society empowerment project (CSEP).
We will be hosting a series of learning workshops in partnership with U.N. CTED/ICT4Peace in Silicon Valley and around the world to drive these areas of collaboration.

Further information on all of the above initiatives will be shared in due course.


YouTube Blog

YouTube hits 1.5 billion viewers per month, introduces new share and dynamic adapt features

New features for YouTube were introduced alongside the announcement of a major milestone. Every month there are 1.5 billion logged in viewers on YouTube, which Google says is about 20% of the world’s population. These viewers are watching an hour per day on mobile devices alone. That should mean the 1 billion hours of video […]

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TalkAndroid

Google bringing YouTube TV to 10 new markets

YouTube TV was Google’s answer to cable-less television services like Sling, DirecTV Now, and Playstation Vue. It’s been a very slow rollout, however, which shouldn’t surprise anyone that keeps up with how Google likes to trickle out new updates and services, but overall the reception has been pretty positive compared to the competition. Well, the […]

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TalkAndroid

Game on!: YouTube at E3 2017

From the hotly anticipated reveal of Xbox’s Project Scorpio to the breathtaking trailer of Hideo Kojima’s “Death Stranding,” gamers around the world joined together in celebration at last year’s E3. It’s the most anticipated event of the year for us gamers, where we get to hit refresh on every blog, website and gaming stream to see what the next year has in store.

This year, YouTube is back again to give gamers around the world a front row seat to everything at E3 on our YouTube Gaming hub. Yesterday we began our exclusive two-day, 17-hour livestream hosted by Geoff Keighley and brought to you by Totino’s Pizza Rolls™. We saw the reveal of the Xbox One X and made live Tiltbrush Art in mixed reality, all in 4K Ultra HD. We’re back today at 1 p.m. PT with more press releases, exclusive interviews, and discussion with YouTube’s biggest names.

But the YouTube E3 coverage doesn’t stop there! From Tuesday, June 13, to Thursday, June 15, Rooster Teeth takes over with nonstop discussion of the big announcements, interviews with your favorite developers, and game demos from the show, presented by “War for the Planet of the Apes,” in theaters July 14.

Finally, YouTube.com/e3 will host the Trailer Battle for its ninth year in a row. With our annual showcase of the hottest trailers released at and around E3, you can watch and vote for your favorite trailers, collect items, and build your inventory to save the multiverse! Be sure to come back the following week to see if your favorites made the top 5.

See you soon at E3!

Ryan Wyatt, Global Head of Gaming Content & Partnerships, recently watched “Sidemen vs YouTube All-Stars Live.”


YouTube Blog

‘Rocket Man,’ ‘Bennie and the Jets’ and ‘Tiny Dancer’ reimagined for YouTube, by … you!

A little while back, we asked you if you’d like to create the official music videos for three of Elton John and Bernie Taupin’s biggest hits: “Rocket Man,” “Bennie and the Jets” and “Tiny Dancer.” And, well, you answered. Entries flooded in from over 50 countries around the world and you reminded us what magic is made when technology and creativity collide.

These iconic hits – released in 1971, 1972 and 1973 – were made before the emergence of music videos, yielding an opportunity to breathe new creativity into some of the most loved music of all time. We’re so excited to share the results of The Cut, Supported by YouTube with you here, a project dreamed up and made possible by Elton John and Bernie Taupin on the 50th anniversary of their songwriting partnership and designed to support new talent, just like you. The concept was beautifully simple. And the results are amazing.

Video: “Rocket Man”
Visual Medium: Animation
Winner: Majid Adin


Majid Adin’s winning video for “Rocket Man” is a poignant animated work that draws on his personal experiences as an Iranian refugee making his way to England — reimagining the song and giving a new perspective to the lyrics to tell a thought-provoking story of adventure, loneliness and hope. A fine art university graduate working in animation production, Adin travelled across Europe during the 2015 refugee crisis, spending time in the infamous Calais Jungle camp before being granted asylum in the U.K. and now rebuilding his life as an artist in Britain.

Video: “Bennie and the Jets”
Visual Medium: Choreography
Winner: Jack Whiteley and Laura Brownhill


The “Bennie and the Jets” video has been interpreted by director Jack Whiteley and choreographer/artistic director Laura Brownhill and tells the story of the formation of Bennie and her Jets. The set and central structure takes its inspiration from Fritz Lang’s 1927 science-fiction film, “Metropolis,” while the synchronized choreography is inspired by Busby Berkeley films, and the black-and-white aesthetic is a nod to the classic Hollywood era.

Video: “Tiny Dancer”
Visual Medium: Live action
Winner: Max Weiland


Max Weiland’s winning video for “Tiny Dancer” is a tribute to Los Angeles. The British director’s work shows people from all walks of life traveling around the city, all listening to the same song – “Tiny Dancer.” It’s inspired by Elton and Bernie’s love of California, Max Weiland captures the free-spirited characters of L.A, in this sun-soaked homage to the Golden State.


Thank you for the music … and the videos!

Maya Amoils, Product Marketing Manager, YouTube, recently watched “Katy Perry Goes Undercover as an Art Exhibit at the Whitney Museum | Vanity Fair.”


YouTube Blog

The YouTube Kids app is now available on even more screens!

Love using the YouTube Kids app on your phone and tablet? Well, we’re excited to announce that now you can enjoy your favorite videos on select smart TVs too!

Since launching just over two years ago, the YouTube Kids app has become the go-to destination for families around the world with more than 30 billion views and over 8 million weekly active viewers. Starting today, the YouTube Kids app will be available on LG, Samsung, and Sony smart TVs in the 26 countries where the app is currently launched*.

We’ve heard from families that they love watching videos on all their devices so bringing the entertaining and enriching content of YouTube Kids to the biggest personal screen (your TV!) seemed like the perfect fit.

The YouTube Kids app is the first Google product built from the ground up with kids in mind. The app makes it easier for kids to find videos on topics they want to explore. Whether it’s searching for science experiments, watching a favorite cartoon, or simply watching your favorite creator’s new videos, there is something for everyone!

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The YouTube Kids app will be available on the following television sets: all 2015 – 2017 LG webOS TVs via the LG content store, all 2013 – 2017 Samsung Smart TVs and Blu-Ray Players that have access to the Samsung App Store, and after a firmware update on 2016-2017 Sony TVs (with the exception of Android TV, which will be available soon). Happy viewing from our family to yours!

*Countries where the YouTube Kids App is available: United States, United Kingdom, Ireland, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Spain, Brazil, Russia, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, Singapore, and France. The availability of the YouTube Kids app in these countries is dependent on the individual television manufacturer

AJ Crane, Product Manager for YouTube Kids, recently watched “Kings of Atlantis” on YouTube Red


YouTube Blog

YouTube will fight fake news by offering workshops to teens

Google is already flagging fake news, but it knows that isn't always enough. People need to recognize what fake news is, too. To that end, its YouTube wing just launched an Internet Citizens program that will teach UK teens to spot fake news throug…
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Get the best seat in the house and watch Coachella live exclusively on YouTube

When you think of Coachella you think of amazing music artists, thrilling performances and nonstop fun in the middle of the desert. This year’s fest will be bigger than ever and even if you can’t make it to Coachella in person, you don’t have to miss out on a moment of the action.

For the seventh year in a row, YouTube brings you the exclusive Coachella livestream presented by T-Mobile. This year, with select acts also available in Live 360. Music fans from around the world can tune-in to Coachella’s YouTube channel from April 14-16, on any screen (desktop, mobile and living room).


Catch performances from global superstars and the hottest rising talent in the world, including headliners Lady Gaga, Kendrick Lamar and Radiohead, as well as Bon Iver, Future, Gucci Mane, Lorde, New Order, ScHoolboy Q, The xx, Two Door Cinema Club and more.

You can choose from three always-on channels as well as a Live 360 Mode that will appear for select performances. Don’t miss any of the shows you’re most excited for by creating a personalized calendar that lets you track all your favorite performances. The livestream channels will automatically change to your favorite artists based on your selection. And if you turn on notifications for artists you subscribe to, you’ll get a note when they go live.

For the first time ever you’ll even get a sneak peek inside the famous underground dance music Yuma tent.

If you miss one of the big performances, we still have you covered with a video-on-demand hub that will showcase highlights and footage from performers throughout the weekend.

Stay tuned to find out more information about Coachella performances and be sure to subscribe to Coachella’s YouTube channel so you’re part of the action!

Ali Rivera, Head of Artist Partnerships, YouTube recently watched Kendrick Lamar ‘Humble’” & Brian Anderson, Global Music Sponsorships, recently watched “Juan Atkins, Derrick May + Kevin Saunderson in Conversation.”


YouTube Blog

YouTube Go beta launches in India

In last September’s Google for India event we announced YouTube Go, our YouTube app reimagined for the next generation of YouTube users. Today, after months of expanded testing and refinement, we’re happy to announce that we’re making the beta version of YouTube Go available for download on the Google Play Store in India.

You’ll recall that every aspect of YouTube Go was designed from the ground up, with four main principles in mind: It’s relatable, with fresh and relevant video recommendations tailored to your preferences; the app is designed to be offline first and improve the experience of watching videos on a slower network; it gives you more control over data usage, by providing choice and transparency into the amount of data spent on streaming or saving videos. And finally, it’s social, allowing you to share videos quickly and easily with friends nearby.

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Key features of YouTube Go include:

  • A home built for you: YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about.
  • Preview videos before you save or watch: On YouTube Go we’ll show you a preview of the video when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it.
  • Choose your resolution when saving or streaming videos: You can choose to save a video for offline viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
  • Share videos with friends nearby: Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.

To get us to this point, we’ve worked hard on refining the features that you’ve inspired us to build, gaining new insights along the way. Some things we’ve learned in the run-up to this beta release include making the home screen fresher and more relevant for users, so they can find amazing videos easily. We’ve also worked hard behind the scenes to make sharing videos with nearby friends an even more seamless experience, and ensuring that the app works well across a wide range of phones and connectivity. While the app is in its beta release, we’ll continue to listen to your feedback and improve the app before launching more broadly. We’ll also be holding several activities in Udaipur over the upcoming weeks to glean more insights from users on the ground.

If you’re in India, we hope you download the beta from the Google Play Store today, and let us know what you think by leaving your feedback within the app. As before, if you’d like to find out when YouTube Go is fully ready, you can sign up at youtubego.com/signup.

With the rapid transformation sweeping India’s mobile internet landscape, we know there will be an even greater demand for a fast and accessible video app. Thank you for continually inspiring us to build better products for the next generation, and to helping us make YouTube Go the best video app for you.

Jay Akkad, Product Manager, YouTube, recently watched “Vidya Vox @ YouTube FanFest India 2017.”


YouTube Blog

YouTube TV is now live

We love TV. We love the shows, live sports, and can’t-miss events that drive our FOMO and need for #spoileralerts. But while what we watch on TV seems to get better every year, the way we watch TV never seems to change. How long do we have to wait until we can watch live TV on the go, on all our devices? When will we have DVRs big enough to handle all the things we want to record? And when will we be able to get the channels we care about, at a price we can afford, without all the commitments, equipment fees, and hassle?

The answer? Today.

Finally, live TV made for us. YouTube TV is here.


Today, we’re launching YouTube TV in the nation’s largest metro areas—New York, Los Angeles, San Francisco Bay Area, Chicago, and Philadelphia—with more U.S. markets coming soon. A YouTube TV membership is only $ 35 a month, less than half the average cost of cable. And there are no commitments; you can cancel anytime.

We can’t wait for you to experience YouTube TV for yourself, so we’re giving you a free one month trial. We’ll also give you a complimentary Google Chromecast after your first month’s payment, while supplies last.

With a YouTube TV membership, you’ll get:

  • Live TV streaming from ABC, CBS, FOX, NBC, ESPN, Fox Sports Networks, Comcast SportsNet and dozens more. YouTube TV gives you the best of live TV, from must-see shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want from the NBA, MLB, NFL, and NCAA. Based on where you live, you’ll get your local broadcast TV stations covering local sports and news. You’ll also get dozens of popular cable channels, including FX, USA, Disney Channel, Bravo, MSNBC, Fox News. And you can add Showtime or Fox Soccer Plus for an additional charge. In total, YouTube TV will give you more than 50 networks, listed below.
  • A cloud DVR, with no storage limits. With YouTube TV, your cloud DVR can record as many shows as you want, simultaneously, without ever running out of storage. You can keep each of your recordings for nine months.
  • TV when it matters, where it matters. You can watch YouTube TV on your phone, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV (we’ll be supporting even more connected TV devices later this year). And your cloud DVR goes with you, so you can stream your recordings on any device, whenever you want and wherever you go in the U.S.
  • YouTube Red Originals. With a YouTube TV membership, you can watch all of our YouTube Red Original series and movies right in the new YouTube TV app.
  • Six accounts included. You can share your YouTube TV membership with your family and roommates, and each account will receive its own unique recommendations and cloud DVR with no storage limits. Your household can watch up to three streams at a time.
  • More networks coming soon. We’re excited to announce that AMC, BBC America, IFC, Sundance TV, WE tv, and BBC World News will be included soon at no additional charge. These networks will join Telemundo and others listed below as networks coming to YouTube TV soon after launch. This means you’ll be able to watch shows like “The Walking Dead,” “Doctor Who,” and your favorite telenovelas. And you’ll also be able to add Sundance Now or Shudder for an additional charge.

To get started, check out tv.youtube.com today to start your free trial. You can also sign up on the Google Play Store and Apple App Store. If you’re not in one of the initial launch markets but want to find out when YouTube TV is coming to your area, you can sign up here.

Happy watching!

While on the go, Andrew Jeon, Head Engineer for YouTube TV, recently used YouTube TV to watch UNC take on Gonzaga in the NCAA March Madness championship game, live on CBS.


YouTube Blog

Missouri Star Quilt Company: Our YouTube Story

In 2009, my new quilting business was struggling to get off the ground. The recession had hit my family and my town of Hamilton, Mo., pretty hard and I had started Missouri Star Quilt Company as a way to earn retirement money while doing something I loved. But like almost every small business at the time, Missouri Star wasn’t setting the world on fire. To help get the word out, my son Al suggested we film some tutorials and post them to YouTube.

“Sure,” I told him. “What’s a tutorial?”

Back then, I had never even visited YouTube, but I decided to try it out. I set up my sewing machine in a corner of the shop and Al began to shoot our first video on a handheld camera. We didn’t even bother to close the shop because foot traffic was so slow. Those first videos didn’t always look super spiffy, but I think people appreciated that I was making a hobby that sometimes feels intimidating to learn, more approachable.

Week by week, we filmed new tutorials and though it took a little while, we started seeing our views and subscriber numbers go up. First we hit 1,000 subscribers, then 10,000 subscribers. And while our online following was growing, we started getting some new visitors in real life, too. People were popping into our store from as far away as Texas, Virginia and Mexico telling me how they’d seen our videos on YouTube and wanted to visit me in person. We couldn’t just film the videos during store hours anymore; the foot traffic had picked up! And it was coming from everywhere.

By 2012, we had over 25,000 subscribers and we were regularly getting visitors to Missouri Star from around the world. Our sales were growing quickly and we decided to use the money we were earning to help invest in our community. One by one, I had seen businesses in Hamilton pack up and leave as the recession got worse and I wanted to change that trend. We decided to buy up a few of those boarded-up buildings to give our visitors an even richer experience.

We opened a store for Civil War-era prints, a store for modern quilt fabric, a store for novelty patterns and still we kept growing. Today, Hamilton is the Disneyland of quilting. We have 12 quilting stores operating in Hamilton and we get busloads of visitors coming to our small town almost every week. We didn’t just stop at quilting, either. We’ve partnered with talented chefs, cooks and bakers in our community to help them open their own business. In small town of 1,800, Missouri Star Quilt now employs over 400 people.

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I remember having a dance party with my family when we sold seven orders in one day. Now we ship as many as 5,000 orders a day. Missouri Star Quilt Company has grown from one woman with a quilting machine to the largest seller of pre-cut quilting fabric in the world and the biggest employer in our county.

None of that could have been possible without YouTube. Our channel allowed us to turn our small business into a global business. We now have over 350,000 subscribers on YouTube, from countries throughout the world.

But as great as all those numbers are, the thing that makes me happiest is what I did in that very first video: teach someone how to quilt. I’ve been lucky to find something I truly love to do and I’m so happy YouTube has given me the opportunity to share that passion with others. It’s meant the world to my small business, to my community and to me.

–Jenny Doan


YouTube Blog

Enjoy your personal concert with VR videos on YouTube

Any music fan will tell you, there’s nothing better than seeing your favorite band live. But if you’re one of the millions of people who can’t make it to a show, YouTube is giving you the next best thing. We’re working with some amazing artists to bring you live performances and music videos in VR.

And today Gorillaz – hailed by “The Guinness Book Of World Records” as the planet’s Most Successful Virtual Act – have announced their return with the release of a new video directed by Jamie Hewlett, featuring four tracks from their highly anticipated forthcoming album “Humanz.” The epic six-minute animated film – titled “Saturnz Barz (Spirit House)” – provides an extraordinary cutting-edge VR experience to include the track “Saturnz Barz” in full, plus highlights of “Ascension,” “Andromeda” and “We Got The Power.” You can check it out here fresh from the oven.


With these new immersive experiences, you can transport yourself to top music festivals and killer concerts, without having to deal with the crowds. This weekend, you can check out Ultra Music Festival live, with a set from Hardwell live streaming in 360 degrees. And you can already experience highlights from Coachella on YouTube, without having to bear the heat of the desert.

We’ve also been working with some of your favorite artists to experiment with new ways to tell the story behind their songs and allow you to be immersed in the video. Sit next to Sampha on the piano bench while he performs “(No One Knows Me) Like The Piano.” Step into Hunter Hayes’ recording studio as he builds each musical component of his current single, “Yesterday’s Song.” Check out Young The Giant’s latest single, “Silvertongue,” as though you were in the audience. Watch The Naked & Famous official music video for “Higher” shot at the YouTube Space LA. And you can use VR to travel behind the scenes, too. Check out Florida Georgia Line as they shoot “May We All” at the Tennessee National Raceway in Hohenwald.


You can watch these videos using the YouTube VR app available on Daydream or with Google Cardboard. If you don’t have a headset, don’t worry, you can still get the 360-degree video experience on your mobile phone or desktop. It’ll be like you’re virtually there with your favorite band.

Vivien Lewit, Global Head Artist Relations, recently watched “The Range – Florida (Official 360° Video).”


YouTube Blog

YouTube goes to the movies

The Oscars are just days away—which means movie fans are locking in their predictions, nominees are putting the finishing touches on their red-carpet looks, and we’re ready to name the most popular movie trailer on YouTube.

May we have the envelope, please …

Our special-edition YouTube Movie Trailers Leaderboard ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators. This year, the nine trailers are all blockbusters, racking up 3M hours of watch time.1 That’s the equivalent of about 25M viewings of the Oscar-nominated animated short, “Borrowed Time.”

The most popular trailer came right down to the wire. And the winner is … “La La Land,” which took home the #1 spot on our Leaderboard, followed closely by “Arrival” and “Hacksaw Ridge.”1 Head over to Think with Google to see how the other Best Picture nominees fared.

The movie space on YouTube

While the best picture nominees span a variety of genres, superhero trailers are the most viewed according to new research on the movie space on YouTube from third party researcher Pixability. Superhero trailers have the highest average number of views per video,2 and superhero, animated, and science fiction trailers make up 74 of the top 100 most viewed trailers.2

Pixability also found that while trailers are the most popular type of movie content on YouTube,2 songs (both official clips and covers by fans) are actually the most engaging type of movie content.3 Movie musicals like “La La Land” are certainly having their day in the sun—and YouTube viewers are singing right along.

Case in point: “La La Land” is running away with the competition for YouTube views among the nominees for Best Original Score, with over 1 billion views of its music, both in clips of the movie and covers by fans.4

Google News Lab looked at trailer trends from another angle entirely: geography. Think you can guess which movie trailers were most popular on the coasts? West Texas? The Pacific Northwest? Take a look.

Before the winner is crowned on Sunday, pop some popcorn and don’t forget to take a spin through all the top Best Picture trailers over at Think with Google.

Meredith Argeris, YouTube Marketing, recently watched “La La Land (2016 Movie) Official Trailer – ‘Dreamers’.”

Sources
1 The YouTube Movie Trailers Leaderboard includes views on videos from some of the most popular trailer aggregators as part of our count. Ranking is determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched) through 2/13/17. Trailers must be for movies nominated for Best Picture and included the top performing trailer for each nominee. YouTube global data, 1/1/16-2/13/17.
2 Pixability, “Movies on YouTube,” February 2017. “Most popular” is based on number of videos and views.
3 Pixability, “Movies on YouTube,” February 2017. “Most engaging” is based on total likes, comments, and shares. Songs refers to music and lyric videos of either full movie soundtracks or songs attributed to a top movie.
4 YouTube data, 1/1/16–2/1/17.


YouTube Blog

You’re watching 1 billion hours of video on YouTube daily

A huge milestone for YouTube was just revealed. If you’re like any of us at Talk Android, you watch a lot of video on YouTube throughout the week. Millions of other people do as well. So it’s not surprising to find out that 1 billion hours of video are being watched on the service every […]

Come comment on this article: You’re watching 1 billion hours of video on YouTube daily

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TalkAndroid

A conversation with Manny Gutierrez, the trailblazer and YouTube makeup maven

Growing up in a traditional Mormon household in San Diego, Calif., Manny Gutierrez was not always the glamazon and social media maven his fans (aka Mannyacs) know today. At 25 years old, he is now Maybelline’s first male ambassador and has over 2 million subscribers to his YouTube channel but that’s only part of his story. We spoke to Manny about his decision to not go to medical school, being a trailblazer … and of course, the celeb he’d most love to glam:

Q: How did you initially get your start on YouTube?
Manny: I started on YouTube because my followers on Instagram were asking for it! I was like, wait, you want me to make longer videos than the ones on Instagram? So when I hit 50K followers on Instagram, I started my channel.

Q: You were planning to go to medical school but decided to pursue makeup artistry full-time … was that a scary decision to make?
Manny: YES, that was an extremely scary decision to make. Whatever I did I wanted to be the best at it and be successful, and I thought I needed to go to med school and be a doctor to be successful … so once I decided to stop pursuing that dream and plunged into makeup, it was like jumping into a black hole. I had no idea what to expect but luckily I was met with open and caring arms in the beauty community.

Q: Your coming-out story has been viewed more than a million times on YouTube! What do you hope others take from your story whether they are struggling with something similar or not?
Manny: I think that what people can take from my story is that I haven’t always had it “easy.” I still don’t! I struggled when I was younger finding who I was, and it wasn’t until much later on that I became comfortable in my own skin. I wanted to convey the message that it doesn’t matter what other people think of you; what matters is how you view yourself.

Q: It’s not easy to be a trailblazer and break stereotypes … we even saw your dad come to your defense recently with someone trolling you. Was there ever a time when you questioned whether being a trailblazer was worth it? What got you through?
Manny: Honestly, I never really thought of myself as a trailblazer. I just thought, hey, I’m doing what I’m doing ‘cause I love it and I have some awesome supporters … until recently it’s blown up so much I’m actually like, whoa … maybe I really am helping pave the way for other boys in the beauty world or breaking down gender norms in general. I have never thought of stopping or quitting. I am a go-getter, and once I find something I love, I am going to see it through to its fullest potential and I won’t let anyone stand in the way of that.

Courtesy: MannyMUA733 (Instagram)

Q: What has been the value of YouTube for you?
Manny: The value is indescribable, to be honest. I have no words. I can support myself and my family and reach millions of people and touch their lives DAILY! There really are no words, the value is immeasurable.

Courtesy: MannyMUA733 (Instagram)

Q: Who is your ultimate beauty icon?
Manny: My mother is my ultimate beauty icon.


Manny and his mom
Courtesy: MannyMUA733 (Instagram)

Q: If you could do any celebrity’s makeup, who would it be and why?
Manny: Honestly, it would probably be Lady Gaga … ’cause I want to meet her SO BAD!

Q: Do people still recognize you when you aren’t glammed up?
Manny: ALL THE TIME, and I love it! Makeup is what I love and what I do, but it’s not ALL of me. I don’t mind not being glam at all! I love my skin in and out of glam.

Courtesy: MannyMUA733 (Instagram)


YouTube Blog

Tune in and turn it up: Watch the BRITs feat. Katy Perry, Ed Sheeran, Skepta and Little Mix LIVE on YouTube

What do Madonna, Liam Gallagher and Robbie Williams have in common? They all made a scene (and global headlines) at the BRITs. The BRIT Awards with MasterCard has given us some of the most memorable moments in music history. Scrap that, in pop culture history. So it is with some joy that we are able to bring you all of this year’s action LIVE on YouTube. For the fourth year running, you can watch the full show live in fabulous, star-studded, rock ’n’ rolling glory if you’re based outside of Great Britain (and if you’re based in GB, catch up on performances after the show). Just tune in at youtube.com/Brits on whatever screen you find yourself closest to: mobile, tablet or TV.

Famous YouTube funnyman Caspar Lee will bring you top gossip from the event on the official BRITs channel. And just who might Caspar be rubbing shoulders with? ROYALTY. Pop royalty, that’s who. This year’s bill is topped by Brit legends and international superstars and includes performances from Ed Sheeran, Katy Perry, Bruno Mars, Robbie Williams, Emeli Sandé, Little Mix, The 1975 and U.K. sensation Skepta. And given it’s the BRITs, you just know there’s going to be a whole lot more magic beyond the awards and performances themselves.

As Geoff Taylor, Chief Exec of The BPI and BRIT Awards says: “It’s really exciting for us that so many people around the world will get the chance to celebrate the U.K.’s biggest night in music live as it happens.” Well said, Geoff, couldn’t agree more.

After the live show, you’ll find performances from the artists on their own YouTube channels for you to relive again and again, plus there will be catch-up content on the BRITs channel itself. So, tune in to the official BRITs channel on February 22 at 2.30 p.m. ET and enjoy yourselves a Britpop bonanza.

Azi Eftekhari, Head of Music Partnerships at YouTube in EMEA, just relived Pharell’s impersonation of Skepta (“You Get Me?) on BBC Radio 1.


YouTube Blog

YouTube Kids turns 2 and there’s lots to celebrate!

Since launching two years ago, YouTube Kids has grown up a lot and become a go-to destination for families around the world. With over 30 billion views in the app to date and over 8 million active viewers enjoying the app each week, it’s been exciting to see kids fall in love with the storytelling and videos from our amazing global creators. From DIY tutorials and language learning to science experiments, magic tricks and animated shows, there truly is something for every family to explore!

Our Original Content team under Susanne Daniels is adding four new Original series to YouTube Red, created especially with the YouTube Kids app in mind. These new series will feature top creators: DanTDM , Joe and Cody of TheAtlanticCraft, popular tween music act L2M, and Fruit Ninja. This marks the first time YouTube Red has invested in creators who are producing original programming for family audiences. These series will debut starting in the spring. Additional shows are in development and will premiere throughout 2017.

The first of the new original series launching starting this spring include:

  • Hyperlinked: This series is inspired by a true story and stars music sensation L2M. It follows five girls as they come together to create their own website by girls for girls. They also must navigate everyday tween issues involving friends and relationships.
  • DanTDM Creates A Big Scene: Catch DanTDM and his lively group of animated friends as they battle mayhem and misadventure to keep their brand new live show on the road. Each episode follows their behind-the-scenes exploits as they learn new skills, overcome challenges and find that putting on an epic show isn’t quite as easy as it looks. …
  • The Kings of Atlantis: “The Kings of Atlantis” is an epic animated series that follows two young monarchs —Cody and Joe— in the vast underwater city of Atlantis as they seek to overthrow the brutal usurper of their kingdom, reclaim their birthright, and protect their people from his cruel reign.
  • Fruit Ninja: Frenzy Force: Four Fruit Ninjas set up a juice stand as a front for the messiest secret service in the world. The new Fruit Ninja characters—Seb, Niya, Peng and Ralph—come together to fight the evil forces of Durian Grey and the Deep Fried Samurai. They will use their Juice Jitsu skills (and perhaps some help from their own samurai) to prevail.

But the fun doesn’t stop there … YouTube Kids is coming soon to Smart TVs. Parents and kids often enjoy watching their favorite family programming on a big screen, so it’s a natural next step for the app to be available directly from the big screen in your home! The YouTube Kids app will be available soon for download on a number of internet-connected LG and Samsung Smart TVs.

As kids continue to grow up, we’re excited to grow up with them. It’s important that kids are able to explore what they love in the app, while we also continue to put parents in the driver’s seat to choose what is right for their family.

From engaging new shows to being able to watch in your living room, our 2nd birthday is shaping up to be a memorable one. We’re looking forward to all the other new things 2017 will bring. From our screen to yours. …

Malik Ducard, YouTube’s Global Head of Family and Learning, recently watched “A Pep Talk from Kid President.”


YouTube Blog

Overtime? Game Day ads are still in play on YouTube

The confetti has hit the field. We all went Gaga. The Pats have come out victorious.

While you may not have seen that coming, we’ve seen our highest ever watch time during the game, with more than 350K hours spent watching Big Game ads, marking over 15 percent year-over year-growth. If your Game Day party was anything like ours, mobile also played a huge role – 70 percent of this watch time came from mobile devices. And this is just the beginning.

Historically, the day after the Big Game kicks off several weeks of watching and re-watching Big Game ads, so make sure you check out the tenth anniversary of the YouTube AdBlitz channel and vote for your favorite by February 10 at midnight ET.

We’re already starting to see some early favorites. Some with a fresh take on iconic characters, others that introduced new heroes. But the undeniable theme of the night was ads that connected to social and political topics — in fact, these ads accounted for nearly half of the watch time on Game Day.

Here are the top ten ads so far (based on Game Day views as of 2/6 at 2 a.m. ET):

  1. Budweiser – Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
  2. Bud Light – Ghost Spuds | Bud Light Super Bowl Commercial 2017 feat. Spuds MacKenzie
  3. Hyundai – A Better Super Bowl | NFL Hyundai Super Bowl LI
  4. Kia – 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
  5. T-Mobile – T-Mobile | #UnlimitedMoves with Justin Bieber | T-Mobile Commercial
  6. Tide – Tide | Super Bowl Commercial 2017 with Terry Bradshaw
  7. 84 Lumber – 84 Lumber Super Bowl Commercial – The Entire Journey
  8. Netflix – “Stranger Things 2” – Super Bowl 2017 Ad
  9. Audi – Audi #DriveProgress Big Game Commercial – “Daughter”
  10. Mr. Clean – Mr. Clean | New Super Bowl Ad | Cleaner of Your Dreams

Interest in commercials didn’t stop at YouTube either. Of the top trending Google Search questions during the game, three were about the ads:

  1. How old is Lady Gaga?
  2. How does overtime work in NFL?
  3. Who owns Alfa Romeo?
  4. What is 84 Lumber?
  5. How many “Pirates of the Caribbean” are there?

The Big Game may have been called, but the battle for top ad is still in play. Check back next week to find out this year’s winner of YouTube AdBlitz!

Deborah Powsner, YouTube Ads Marketing, recently watched Patriots vs. Falcons | Super Bowl LI Game Highlights.


YouTube Blog

How one family used YouTube to build a home and rebuild their lives

In December 2007, Cara Brookins was a 36-year-old computer programmer working full- time and taking care of her four young kids (ages 2, 11, 15, 17). From the outside, she looked like any other mom but personally she had just closed the door on an unsafe marriage and was preparing to rebuild her life.

After buying an acre of land in Bryant, Ark. and taking out a $ 150k loan, Cara and her four kids did something amazing … they rolled up their sleeves and started building their own home with the help of YouTube videos. The videos they watched on YouTube equipped them with the information they needed to make their big dream a reality. They watched videos to learn everything from how to build a solid foundation and construct countertops to even how to do their own plumbing. By September 2008–after nine months of working 20-hour days–Cara and her kids had finished their dream home. We spoke with Cara about finding hope, the power of YouTube, and why she chose to share her story:

Q: Take us back to the moment you decided to build your own house … what sparked the idea initially?
Cara: I had left a domestic violence situation with my four kids and we were really emotionally destroyed. All the advice I found for improving my life talked about baby steps and small goals. I couldn’t see how just resolving to get dressed in the morning was going to get me anywhere. We needed a safe place to live, and I was determined to do something big. So building a house felt like the most natural solution in the world.

Q: Why did you turn to YouTube?
Cara: We had always had a DIY mindset and we’d used YouTube to make our own jewelry and art projects. So we instantly focused on YouTube as the place to also learn how to set a foundation block or how to frame a window. I also researched energy efficient building ideas on YouTube. YouTube was really our go-to destination for the information we needed throughout the process.

Q: How did your family react when you told them what you were planning to do?
Cara: My parents thought I was absolutely nuts. They tried to talk me out of it and that shocked me. It seemed like such an obvious and perfect solution. Of course once they saw I was going to build it anyhow—yes, they already knew I was a very stubborn girl—they supported me in every way, even showing up on the job site to work.

Q: How did you and your family use YouTube throughout the process?
Cara: We used multiple videos for each project to learn multiple ways to do each thing, like frame a window or run a sewer line. And we tried to understand why each thing was done a certain way rather than just how to do it. Because we were watching at home on a computer (no smartphones!) and would have to remember everything to make it work the next day on the job site.



Q: Was there ever a point where you looked at the construction around you and thought “what have I gotten myself into?!”
Cara: From the day we broke ground, I thought this every single day until we moved in! It was an overwhelming number of decisions and amount of work. But I was the only adult to pull all the kids together and I had to play it confident and cool the whole time. I had to make the decisions and plans and then be the cheerleader. It was emotionally exhausting, but of course incredibly rewarding too.





Q: For anyone out there who may want to learn how to do something but doesn’t know where to start or thinks they can’t do it, what would you tell them?
Cara: Never stop with the phrase, “I don’t know how to do that.” Always add, “YET!” There are no limits to what you can accomplish if you truly want it. And of course that’s because if you want it badly enough you’ll put in a solid effort and endless hours of hard work. Approach each project with steady determination. I was a small computer programmer and an author. If I can build a house with my kids, there is no limit to what other people might accomplish.

Q: Why did you decide to write a book about your journey and what do you hope people take from reading it?
Cara: I never intended to write a book about the house when we were building it. I was pretty ashamed that my decisions had put us in this place, where our sanest option was to build our own shelter. Fiction writing was my big focus at the time. But after we finished, I knew I had to tell our story, not because I wanted other people to look at what we’d done but because I wanted them to imagine the big things they could build with their life. It took me six years to figure out how to write the book in the right away. I had dozens of versions before “Rise” sold. Even then there was a big fear over how people would react and what they would focus on in the story. It’s such a vulnerable time of our lives to share. But we’ve had so much support from across the entire world, and best of all the message people are receiving is that they really can do anything they dream of if they put in enough hard work.

Q: How did this experience impact your kids and your family?
Cara: My kids were so weak and small when we started this project. All our energy went toward survival with no energy left for setting goals or dreaming of a big future. After we built the house we each came away with the sense that absolutely anything was possible. Our dreams are ridiculous, crazy things and we don’t doubt for one second that we’ll achieve them.


YouTube Blog

Celebrating ten years of Big Game ads on YouTube

Every year, a few Big Game ads stand out from the pack and keep us smiling long after the last play … like your daughter’s first date, that time Liam Neeson wanted revenge, or the year we met whatever this is.

Today, we’re kicking off YouTube AdBlitz for the tenth time, a destination where you can come watch and vote for all your favorite Big Game ads.

To continue to spotlight excellence as part of our AdBlitz program, we’ve made two key changes. First, in addition to our main list of AdBlitz winners, we’ll be recognizing top performers in individual categories, like automotive and food & beverage. Second, we’ve seen more and more traditional in-game advertisers choose to launch ads around the Big Game versus during the actual broadcast. This year, these spots will also be eligible to compete in AdBlitz.

In honor of AdBlitz’s ten-year anniversary, we’re also taking a look back at the top 20 Big Game ads from the past nine years that have stood the test of time. Collectively, these ads have racked up more than 440M minutes of watchtime along the way.

Of course as much as we love Big Game ads, they also represent just one slice of all the football-related content people watch on YouTube. Overall, watchtime for football-related content has grown over 90 percent year-over-year.1 Given this huge interest, it’s no surprise that the NFL’s YouTube channel, which they unveiled two years ago, just passed the 1 billion views mark, a huge achievement.

In looking at the ads that made our top 20 list, we noticed a few things.

The ad your ad could smell like: Iconic ads continue to thrive on YouTube long past their initial release. Some of the most memorable ads from previous years, like Old Spice’s “The Man Your Man Could Smell Like” (2010), Ram Trucks’ “Farmer” (2013) and GoPro and Red Bull’s “Red Bull Stratos – The Full Story” (2014) collectively garnered over 5M views in 2016, years after their original airing. And combined, these ads have driven over 92.5M lifetime views.

Advertisers use the force … of uploading early. Advertisers that upload early do better overall. The share of Big Game ads released on YouTube before game day grew over 200 percent from 2008 to 2016, due to a combination of more advertisers releasing their television spots early on YouTube as well the growing popularity of teasers. Among YouTube’s Top 20 ranking, 90 percent of the ads listed were released on YouTube before the Super Bowl that year, including Volkswagen’s “The Force” and Budweiser’s “Puppy Love.”

Pokemon goes global: Just as the Big Game has become a global moment, so have the ads. Outside the U.S., Super Bowl ad viewership on YouTube has grown over 28x since 2008. In 2016, the three countries outside the U.S. that watched the most Super Bowl ads on YouTube are Canada, the United Kingdom and Russia. Some of the most popular Super Bowl ads internationally included: Pokemon’s “#Pokemon20: Pokémon Super Bowl Commercial,” Coca-Cola’s “Coke Mini (Hulk vs. Ant-Man),” and Heinz’s “Wiener Stampede – Extended Cut.”

Our full AdBlitz 10-Year Anniversary report is here along with the full list of the top 20 ads of the past nine years. We encourage you to take a look and come up with your own insights. And of course check back with AdBlitz before, during, and after the Big Game to see and vote for this year’s additions to the catalog of iconic Big Game ads.

Tara Walpert Levy, Vice President of Agency & Media Solutions, recently watched “NFL 2016: Part One” — A Bad Lip Reading of the NFL.”

1YouTube Data, U.S. Classification as American Football video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, January – November 2016.


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