Posts Tagged: 2019

2019 Brandcast stage highlights: Primetime is now personal

Today, people want to watch videos that relate to their interests and passions – whenever they choose, on any device. For some of us, it’s guitar lessons, but for others, it’s baking their own masterpiece alongside experts like How to Cake It. Everyone’s primetime is personal, and what you watch often reflects who you are.

There’s no better place than YouTube to find the creators, music and shows that you love. And that’s why YouTube is #1 in reach and watchtime among ad-supported streaming media, according to Comscore.1

For advertisers, this means being able to reach people who are increasingly cutting the cord. In fact, YouTube now reaches more 18 to 49 year-olds in an average week than all cable TV networks combined.2

Tonight, at our eighth annual Brandcast event, we celebrated the creator, entertainment and music content that audiences love on YouTube. We also showcased new ways we can better help brands reach viewers in an on-demand world.

It’s all about the engagement and results

YouTube is focused on helping brands reach their audiences and drive business impact. To deliver this, we announced that Nielsen Total Ad Ratings (TAR) is now supported on YouTube. This lets brands compare YouTube and TV reach apples-to-apples.

Across the 20 Total Ad Ratings (TAR) studies we’ve commissioned with Nielsen for brands like Colgate and the U.S. Navy, YouTube has consistently driven incremental reach at a more balanced frequency compared to TV.3

And across all Marketing Mix Modeling studies we’ve commissioned from Nielsen in the past two years that measured Google Preferred, we had greater sales per impression than TV in every one of them.4

To give advertisers more opportunities to validate their investments, we announced that Nielsen Catalina Solutions (NCS) Sales Lift will be available for Google Preferred campaigns before the end of 2019. The tool helps brands measure the lift in offline sales for U.S. consumer packaged goods brands, and provide deeper performance insights across audiences, creative and more.

Karate-chopping the paywall: Bringing more YouTube Originals to advertisers

From Hollywood celebrities to top YouTube creators, YouTube Originals deliver the content audiences love. We saw this reflected in last year’s star-powered slate, which amassed over 2.5 billion views across 50 shows like Will Smith’s “The Jump” or Liza Koshy’s “Liza on Demand.”5

But some of our best content was still behind the paywall, including “Step Up: High Water,” which achieved unprecedented viewership for its season two premiere, and “Cobra Kai,” the critically acclaimed reboot of the 1984 classic “The Karate Kid.” In its rookie season, “Cobra Kai” received 11 award nominations (including an Emmy nomination), the Golden Tomato Award for Best TV Drama and a 100-percent rating on Rotten Tomatoes – making it the highest-reviewed reboot of all time. And just after its season two premiere last week, which reached 20 million views in six days, Parrot Analytics confirmed Cobra Kai is the most in-demand digital original series in the world right now.6

Today, we announced that all new YouTube Original series and specials will soon be available for fans around the world to watch for free with ads — just like they enjoy other content on the platform. And we are excited to confirm this includes the renewal of “Cobra Kai” for season three.

This gives advertisers more opportunities to engage with a broader audience, drive meaningful results and align with top Hollywood talent and YouTube creators.

Our new slate builds upon the success of our first two years. We’re continuing to focus on stories that delight us from our favorite personalities, inspire us through rich cultural moments and educate us on topics that matter. From returning hits like “Kevin Hart: What the Fit” and “Liza on Demand” to new shows — with Dude Perfect, Markiplier and a top secret project with Justin Bieber — the slate celebrates the diversity, authenticity and spirit characteristic of the YouTube community.

YouTube Originals will be available to advertisers through bespoke sponsorships or Google Preferred lineups.

More music live streams, more opportunities for brands

Last month, YouTube’s live stream of Coachella’s first weekend was the most viewed yet, earning over 82 million live views — an increase of over 90 percent compared to 2018.7

After nine years of success in the desert, we’re doubling down on music festivals, starting with a new two-year partnership to live stream Lollapalooza this August. In addition to the curated live stream over the four-day festival, for the first time ever, fans will get additional custom content that gives them unique access to the festivals’ artists.

These key moments in music, along with other cultural events like YouTube FanFest, provide more opportunities to reach audiences with the content they are most passionate about.

The magic of Google Preferred

Google Preferred represents among the best content on YouTube.

To help advertisers better reach their audience, we’re evolving our Google Preferred offering to reflect changing viewing habits, and help advertisers connect with those viewers where they are.

Our proprietary algorithm, the P-Score, looks at the popularity and viewer passion of specific content — things like the amount of repeat views and how often videos are shared to keep Google Preferred Lineups fresh. It also draws on protection, which places a greater emphasis on content suitability where Google Preferred Lineup ads will only serve on videos that are reviewed first by machine classifiers, then verified by humans.

Tonight, we shared that we’re adding two new ways to help the P-Score be even more useful to brands. There’s platform (for videos frequently watched on larger screens) and production (for content that has higher production values like advanced camera work or sound quality) to bring more high-quality inventory into Google Preferred.

Where our TV offering is going and how it’s growing

Our TV offering comes in two parts: The first is YouTube on TV screens, which is the YouTube app optimized for Internet-connected TVs. Tonight, we shared that connected TVs represent our fastest growing screen, where watch time now tops 250 million hours per day.8

The second is YouTube TV, which launched two years ago to give people a new and reimagined way to enjoy cable-free live TV along with the best of YouTube content. Now with over 70 broadcast and cable channels, YouTube TV is available nationwide and will be accessible as a standalone lineup in Google Preferred this upfront season. This change, along with audience guarantees and show-level exclusions, allows advertisers to zero in on live and on-demand inventory. And most importantly, brands can go beyond demographics to reach audiences based on their interests – just like with the core Google Preferred offerings.

For today’s viewers, primetime is personal. With this expanded offering, advertisers and brands can reach and influence audiences on proven platforms like YouTube.

Check out #Brandcast to see highlights from the night.

Kate Stanford, Head of Global Advertiser Marketing at YouTube, whose personal primetime includes PostmodernJukebox, Mark Rober and First We Feast.



1 Comscore OTT Intelligence and Custom Reporting based on Total Home Panel, September 2018, U.S

2 Google commissioned Nielsen study, U.S., May 2018. People age 18-49. Average weekly reach for Cable TV and YouTube (includes mobile, desktop, and living room devices)

3 “Nielsen Total Ad Ratings (TAR) Meta Analysis, including all 20 TAR US studies inclusive of YouTube in-app traffic commissioned by Google running from January 2018 to March 2019 across desktop, mobile and TV. Incremental Reach Value calculated as YouTube’s on-target incremental reach / YouTube’s Total on-target Reach. Standard Deviation 22%. On Target Frequency calculated as On Target Impressions / On Target Reach. Standard Deviation 6.5

4 Commissioned Nielsen MMM Meta-Analysis, US 2017-2018. Base: all the studies Google commissioned in 2017 and 2018 where Google Preferred Lineups was measurable, a total of 20 MMM across 3 categories. Count based on incremental offline retail sales measured as two-tailed significance > 90%. Effectiveness is defined as incremental sales per impression. Incremental offline retail sales measured for TV represents average across all TV broadcasters. calculated as On Target Impressions / On Target Reach. Standard Deviation 6.5

5 YouTube Originals YouTube Analytics, Global, Jan 2018-Dec 2018

6 YouTube Internal Data, Global, [Apr 24-30, 2019]; Parrot Analytics, [Apr 24-30, 2019]

7 Youtube Internal Analytics, Global, April 2019

8 YouTube Internal Data, Global, March 2019. Based on 90 day average of WatchTime for Living Room Devices, which include smart TVs, Roku/Apple TV, and game consoles


YouTube Blog

Wear OS gains widget-like Tiles ahead of Google I/O 2019

It’s almost time for Google I/O 2019 which means that the search giant has once again remembered about its Wear OS platform. As such, Google has announced that it is adding glanceable widgets to its wearable OS in the form of swipeable Tiles showing useful information such as headlines and fitness metrics. The Tiles will […]

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Google looks to announce new phones at Google I/O 2019

The Pixel 3a and Pixel 3a XL have been making the rounds in and out of the rumor mill lately, but we still aren’t really sure when Google will make them official so we can, you know, actually buy them. We still have a couple weeks, but now it looks like those announcements will come […]

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[TA Deals] Learn to make your own games with the 2019 Game Dev & Design Mega Mastery Bundle (98% off)

Whether you’re just a hobbyist or looking to get into creating games professionally, games and game development are huge markets right now. But there’s a lot to learn, and you’ll need to know some tricks of the trade before jumping in with both feet. Right now you can score the 2019 Game Dev & Design […]

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YouTube delivers Coachella 2019 to millions of global music fans with official two-weekend live stream

For the ninth year in a row, YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world with the exclusive two-weekend live stream of Coachella 2019. YouTube is providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise, including Childish Gambino, Ariana Grande, Tame Impala, Kacey Musgraves, Billie Eilish, BLACKPINK, Juice WRLD, Kid Cudi, Wiz Khalifa, Gryffin, Maggie Rogers, Chvrches Little Zimz, Cola Boyy and many more.

YouTube Music is turning it up a notch at Coachella 2019, making sure music fans — no matter where they are — can enjoy the world’s preeminent music festival in convenient and immersive new ways.

Weekend 1 Live Stream (April 12-14)

YouTube’s Weekend 1 live stream, presented by T-Mobile in the U.S., and Garnier and Coca-Cola in Canada, will give music fans around the world the best seats in the desert for groundbreaking performances from their favorite artists when they tune into Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.

Fans tuning in will have their choice of three live stream feeds with different artists performing simultaneously. Programming starts at 4 p.m. PT on Friday, April 12, and runs through the weekend. To ensure you don’t miss your favorite performance, personalized viewing schedules can be created and live stream channels will automatically change to artists selected by fans.

Highlights from the weekend will be available through a video-on-demand hub, with co-hosts Nadeska Alexis, Valerie Lee, and special guests to bring fans interviews with artists and creators from throughout the festival.

First-Ever Weekend 2 Coachella Curated Live Stream (April 19-21)

For the first time ever, YouTube Music and Coachella will keep the cameras rolling on weekend 2, with a carefully curated live stream sponsored by Pantene and CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. Coachella Curated, hosted by Jason Bentley from KCRW, will take a deep dive into the festival experience and deliver fans a slate of original content—encore and live performances, artist commentary, mini-docs, animated adventures and more—to accompany the best bits of live music and in-studio interviews with Coachella performers.

Coachella Curated sets its sights on artists from across the line-up and captures them on-site and off, spanning the globe to share stories from the homes of headliner performers, festival favorites and newly discovered talent. These traveling tales—filmed on six continents with Coachella’s Paul Tollett—offer a unique look at the multinational energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.

Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio. Weekend 2 programming and live stream schedule will be available soon.

Experience Coachella Through the YouTube Music App

The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, and Latin. Watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over.

Live from New York City’s Times Square

YouTube will make history with a first-ever broadcast of a festival live stream on New York City’s iconic Times Square big screen, giving East Coast music fans a chance to gather together and share in the Coachella experience. YouTube will stream BLACKPINK’s highly anticipated performance on The Beast screen in Times Square at 11:50 p.m. ET on Friday, April 12, 2019.

Miquela Interviews Performers at Coachella 2019!

2019 will go down as Lil Miquela’s first-ever appearance at Coachella and first time hosting on video! The 19-year-old robot is teaming up with YouTube Music to host artist interviews with 2019 Coachella performers, including J Balvin, King Princess, and more. Check out her interviews during the webcast on Coachella’s YouTube Channel and across @youtubemusic and @youtube on social media.

Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.


YouTube Blog

The final dispatch from MWC 2019

All the phones have been powered down here in Barcelona. Some have even been folded up to make the journey home. After a week's worth of flagships, foldables and 5G, we're departing MWC with a good idea of what the immediate future of phones lo…
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These are the best things we’ve seen at MWC 2019

Another year, another batch of stuff coming out of Mobile World Congress. Most of the major players in the smartphone industry show up to this event to show us what they have cooked up for the year, with pretty few exceptions. Apple doesn’t tend to do much at these events, and Samsung already unveiled their […]

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Nokia’s new line of phones drops at MWC 2019, including the PureView 9 with five cameras

Nokia has brought their latest crop of phones to kick off MWC 2019, and there’s plenty here to be excited about. Not only are we finally getting to see that phone with the ridiculous camera layout that’s leaked multiple times, but Nokia is keeping their non-smartphone game going, too. Nokia 9 PureView First up, let’s […]

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Watch everything from Nokia’s MWC 2019 event!

HMD's Nokia had to share billing with Microsoft's surprise MWC press event this afternoon in Barcelona — funny, when Microsoft once owned the phone brand. Now standing on its own again, the company once again had plenty of new device news to sha…
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Sony’s Xperia lineup for MWC 2019 has completely leaked

Sony has had most of their MWC plans leaked well before the actual event next week, but there’s still time for one last rumor to fully detail everything the company is planning on doing. We’ll know exactly what to expect from the rebranded Xperia 1 and Xperia 10, plus the more budget-friendly Xperia L3. As […]

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LIVE TOMORROW: Tune into the BRIT Awards 2019, featuring George Ezra, Dua Lipa and Jorja Smith on YouTube

It’s that time of year again. With awards season in full swing, one of the most anticipated musical celebrations of the year has arrived: The BRITs. Known for its memorable performances such as Stormzy’s “Blinded By Your Grace Pt 2” in the rain and Liam Gallagher’s moving tribute to Manchester—plus top pop culture moments (Ginger Spice’s iconic Union Jack dress, anyone?)—the BRIT Awards are a celebration of UK musical talent on a global stage. And this year for the first time, YouTube Music is the Official Music App of the 2019 Awards and will provide one-of-a-kind access to the show for fans around the world.

For the sixth consecutive year, for those outside the UK, YouTube is letting you in on the action with a livestream of the show from the O2 Arena in London. Just tune in at youtube.com/BRITs on your favorite screen—whether that’s your mobile, tablet or TV—tomorrow, February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. Following the show, no matter your location, you can watch and rewatch the performances on YouTube Music.

Adding to tomorrow’s excitement, YouTube star and global sensation, Todrick Hall, who has 2.9 million subscribers, will present the YouTube Livestream, giving people outside the UK incredible behind-the-scenes access from the show, while providing a front row seat to the drama, gossip, and artist interactions. Vick Hope will join Hall as co-host; and once the show is over, they will continue broadcasting an everyone’s-invited Official After Party on YouTube, recapping the biggest moments from the night.

This year, nominated stars like George Ezra, Dua Lipa, The 1975, Little Mix and Jorja Smith—who either got their start on YouTube, launched albums on the platform, or have used it to grow their fanbases to a global level—are set to perform. Be sure to tune in to see their show-stopping, on-stage renditions of their beloved hits.

For the second year running, comedian Jack Whitehall will be bringing his brilliant jokes and outrageous capers as the event’s host to make the night one you’ll never forget. After all, what could be better than a mix of top-rated musical talent and hilarious antics to make for an unforgettable night?

And as a special treat for Londoners who didn’t score tickets to the O2: select winners from the night will be projected gloriously onto County Hall and Old Billingsgate to make for a magical, one-of-a-kind YouTube Music moment atop the Thames. There will also be a chance to see your favorite nominees and winners celebrated on billboards throughout the country, and YouTube adverts showcasing the official BRITs content on the YouTube Music App.

Geoff Taylor, Chief Executive of BPI & BRIT Awards said, “The BRIT Awards is the most spectacular night in music, showcasing the exceptional talent of a diverse range of British artists at home and around the world. We have seen tremendous growth in the digital and social reach of the BRITs, and partnering with YouTube once again for our live stream of the show enables us to introduce British music to a global audience that is growing all the time.”

And in case you missed it, after the show you’ll find performances from the artists on a special, exclusive YouTube Music BRITs playlist. But for those who want to enjoy the BRIT Awards LIVE—don’t forget to tune in at youtube.com/BRITs on February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT.

—The YouTube Music Team


YouTube Blog

Samsung accidentally reveals all of their 2019 wearables in their own app

We already know everything there is to know about the Galaxy S10, but Samsung apparently has some wearables behind the curtain to show us at Unpacked 2019. At least, they did have some surprises left, but Samsung’s own Gear Wearable app has accidentally revealed all of that stuff early. Samsung has to be doing this […]

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[TA Deals] Save 96% on the AWS Certified Architect Developer Bundle 2019

Amazon Web Services, or AWS for short, is a crucial backbone to the internet right now. Whether you’re developing websites, apps, or other services, there’s a good chance you’re going to need to be familiar with AWS to do your job well. The good news is that we’re here to make that easier with a […]

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Motorola announces the entire new Moto G7 lineup for 2019

The Moto G7 family has been pretty heavily leaked over the past few weeks, but today Motorola has officially announced the devices, clearing up any questions you might still have. Yes, there are notches everywhere, but overall the lineup looks pretty strong for 2019. All the devices are launching with Android Pie, too, and that’s […]

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State of the Union 2019: Live on YouTube

Key moments throughout U.S. presidential history have been captured on YouTube, from visiting American troops and celebrating life’s achievements, to taking the oath of office and hosting world leaders. As President Trump begins his third year in office, this tradition continues.

As we have done since 2010, YouTube will live stream the President’s State of the Union address on Tuesday, February 5 at 9 p.m. ET, as well as the response. This year, you can tune in to live streams in both English and Spanish. Here are the channels where you can follow the coverage:

Brandon Feldman, YouTube News and Politics


YouTube Blog

Huawei could launch a foldable smartphone with 5G at MWC 2019

5G and foldable smartphones are the buzzwords of 2019 when it comes to mobile technology, with MWC 2019 expected to be awash with demonstrations and announcements concerning the two segments. While Samsung is thought to be showing off its Galaxy F folding smartphone during its Galaxy S10 launch event on February, Huawei is set to […]

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Google I/O 2019 will be May 7th through 9th at Google’s typically Shoreline Amphitheater spot

We’re a few months away from Google’s annual developer conference, and the dates and location have been confirmed for the event. Google’s sticking with their plan from the last few years and will be holding the multi-day event at the Shoreline Amphitheater from May 7th to May 9th. All of this info came from one […]

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LG to launch handset with touch-free gesture controls at MWC 2019

MWC 2019 is shaping up to be a much bigger deal than it was in 2018 with Huawei, Xiaomi, Sony among the brands scheduled to launch handsets with 5G, foldable displays, and even a smartphone without ports or buttons. It will be a wild few days in Barcelona next month, and LG is joining the […]

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After Math: How we survived CES 2019

As cleanup crews descend on the Las Vegas Convention Center and the events attendees reluctantly make their ways home, it's hard to believe that the weeklong technology expo is already over. We saw autonomous bread machines, self-driving semis, and e…
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LG’s 2019 TVs add HDMI 2.1 and 8K

CES 2019 hasn't started yet, but LG is already drip-feeding information about this year's OLED and LCD TVs. While it didn't mention the rollable OLED we're expecting, it did list model numbers for two 8K sets, with an 88-inch Z9 OLED and SM99 8K LCD…
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Google Pixel 3 Lite set to release on Verizon in Spring 2019

Remember that plasticky Pixel 3 Lite that leaked not too long ago? Well, since Google is the worst at keeping their plans hidden, it looks like we might see that phone sooner rather than later. The latest rumor pegs the Pixel 3 Lite and the Pixel 3 XL Lite heading to Verizon in early spring […]

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Tesla’s Supercharger network will cover all of Europe in 2019

Elon Musk has revealed on Twitter that Tesla is planning a Supercharger expansion that will cover "100 percent of Europe" next year. "From Ireland to Kiev (Ukraine), from Norway to Turkey," he added, in response to a tweet that some parts of Ireland…
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[TA Deals] Save big on the 2019 Ethical Hacking Master Class bundle (99% off)

Ethical hacking is a skill in high demand right now, especially with the reliance on network infrastructure for even the smallest apps and services. The best way to figure out how to make something secure is to figure out how to break into it first, and that’s exactly what the 2019 Ethical Hacking Master Class […]

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Verizon and Samsung tease a 5G smartphone for the first half of 2019

Verizon and Samsung have announced that they’ll be collaborating on a 5G smartphone for Big Red’s network in the first half of 2019, which will most likely be the second 5G capable device on their network behind the Moto Z3. You won’t have to wait until next year to see it, though, as both companies […]

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Apple may release AirPods with wireless charging in early 2019

When Apple effectively scrubbed all mention of its AirPower wireless charging mat when it didn't show up a year after its unveiling, that raised a question: would the wireless charging case for AirPods meet a similar fate? Not necessarily. Historic…
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Sprint and HTC will release a 5G hotspot in 2019

Sprint isn't pinning all its 5G hopes on a single LG smartphone. The carrier has announced plans to release an HTC-made 5G "mobile smart hub" sometime in the first half of 2019. The two are saying precious little about the hotspot device, but it'll…
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‘Pokemon Go’ creator Niantic’s Harry Potter game will arrive in 2019

Pokemon Go developer Niantic Labs said last November that it was working on a Harry Potter mobile game, which will also focus on location-based and augmented-reality gameplay. The company has now revealed it will release Harry Potter: Wizards Unite i…
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GM’s Maven program will rent Teslas and Fords in 2019

Earlier this year, GM officially launched a program called Maven that gives people a way to earn extra money by renting out their cars. It's only open to Chevrolet-, Buick-, GMC- and Cadillac-branded vehicles, though — in other words, cars from GM's…
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Disney’s streaming service is called Disney+ and set to launch late 2019

Disney has a ton of TV shows and movies available via a variety of streaming services and networks that often involves paying for multiple subscriptions, but the entire catalog of content isn’t possible to view from a single source. This could soon change, though, with news of a new streaming service called Disney+ run by […]

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Expect Android Pie for the Galaxy S9 and Galaxy Note in January 2019

Samsung’s been on a roll with software lately, so even if you’re not terribly excited about a phone that can bend itself in half, you might still have something to look forward to. In addition to showing off One UI, Samsung made sure to note that the Galaxy S9, Galaxy S9+, and Galaxy Note 9 […]

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LG has jumped into the foldable phone game with a planned CES 2019 reveal

We’ve been hearing about Samsung’s (vaporware) foldable phone, known as the Galaxy X, for an eternity now. But it looks like an actual reveal (or some kind of info) might happen next week at Samsung’s Developer Conference 2018 in San Francisco. However, a surprise entry in the foldable phone game is LG, which plans on […]

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2019 Jaguar I-Pace receives 234-mile range rating from the EPA

Jaguar's I-Pace is just getting into consumer's hands, and now the EPA has officially released its range estimates for the all-electric SUV. The vehicle has a range of 234 miles from its 90kWh battery pack, according to the EPA's tests. And compared…
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[TA Deals] Save 97% on the 2019 Complete Computer Science Bundle

Ready to start learning computer science? We’ve got a serious deal on the 2019 Complete Computer Science bundle that will get your feet wet and show you the ropes without breaking the bank. This bundle includes 11 courses dealing with Python, building apps and chatbots, web development, and more, covering a ton of stuff that […]

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Facebook hopes to launch an internet satellite in early 2019

Facebook has cooperated on internet satellite initiatives (with less-than-ideal results), but there's been precious little word of plans to make its own satellite beyond high-level promises. Now, however, there's something tangible. Both publicly d…
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Sony will stop making physical PS Vita games in 2019

The PS Vita might still attract new fans thanks to indie releases and JRPGs like Persona 4 Golden, but they're clearly not enough to prevent its impending death. According to Kotaku, Sony's American and European divisions are ending the production of…
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‘PES 2019’ hits PC, PS4 and Xbox One on August 28th

If you'd rather not support EA's definitions of "gambling" and "loot boxes" but still want to play virtual soccer football, maybe this year's Pro Evolution Soccer from Konami will tickle your fancy. PES 2019 will be in stores August 28th (US) and Aug…
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Apple will ship its redesigned Mac Pro in 2019

If you were budgeting for the redesigned Mac Pro this year, you'll want to earmark that money for something else. Apple has revealed to TechCrunch that the modular workstation is now slated to ship in 2019, rather than sometime in 2018 as many expect…
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That’s a wrap! See you in Atlanta in 2019

It was a nail biting matchup with the underdogs prevailing in a game that came down to the last second.

Hundreds of thousands of people made their way to the Twin Cities this past Sunday to catch the action live. But for the millions of you that weren’t there in person, you haven’t missed the chance to watch and rewatch the Big Game’s always-entertaining slate of ads on YouTube.

On YouTube, fans engage with the Big Game well before the kickoff and long after the last touchdown. We saw over a 16 percent increase in viewership of ads on YouTube this year, with viewership on Living Room devices increasing by 52 percent.1 In fact, one in every eight ads on YouTube watched on Sunday were watched on Living Room devices.2

For the 11th year, fans turned to YouTube AdBlitz to watch, cheer, and share their favorite ads. This year, we expanded AdBlitz to include even more content beyond ads for fans to enjoy — like top football content, custom creator videos from ThreadBanger, Wong Fu Productions, devinsupertramp, and more.

The cheers and in-hub views of the ads in AdBlitz have now been counted, and … drumroll … it’s time to reveal the three ads that came out on top. The battle for these top spots was fierce this year with 80+ brands participating in AdBlitz, and more fans visiting the site than ever. In fact, in just two days, AdBlitz site traffic this year exceeded total AdBlitz traffic during the entire Big Game week last year.

The AdBlitz 2018 fan favorites are: Amazon Alexa, Bud Light, and Groupon!

Amazon’s Big Game ad takes the top spot. In this hilarious ad, Alexa loses her voice and counts on a star-studded team including Cardi B and Gordon Ramsay to come to her rescue.

Bud Light’s “The Bud Knight” came in second among AdBlitz fans, bringing their well-known Dilly Dilly creative to the Big Game with the introduction of the “Bud Knight.”

In third, Groupon and Tiffany Haddish join forces to let you know that every time you use Groupon in your neighborhood, you’re supporting local businesses.

The Big Game may be over, but you can visit YouTube AdBlitz at any time to watch and rewatch all the top videos from this year’s event. After you’ve watched the ads, test your knowledge of the Big Game’s most popular spots and YouTube trends with Deja:View trivia. Play now!

Meredith Bailey, YouTube Product Marketing Manager, recently watched “Pink Belts Out the National Anthem! | Super Bowl LII NFL Pregame.”

1 YouTube Internal Data, U.S., February, 2018
2 YouTube Internal Data, U.S., February, 2018


YouTube Blog

Android apps must have 64-bit support by August 2019

Android has supported 64-bit apps ever since Lollipop arrived in 2015, but they haven't been necessary. Now, however, Google is laying down the law… or rather, it will. As of August 2019, Android apps will have to support 64-bit code. They won't…
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Nintendo will close its Wii Shop Channel in 2019

A month after Nintendo launched the Wii in November 2006, the company introduced the Wii Shop Channel, a marketplace for downloading apps to the system. Over a decade and two console generations later, Nintendo is shutting it down…eventually. Today…
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Theranos settlement means it could have a lab again in 2019

Theranos has been headed toward disaster for a while through its dodgy blood testing methods, but it might have just avoided the worst possible outcome. The biotech outfit has reached a settlement with the Centers for Medicare & Medicaid Service…
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T-Mobile is considering nixing 2G and 3G by 2019

During a press conference at MWC 2017 in Barcelona this past weekend, T-Mobile revealed that it was considering getting rid of its 2G and 3G network in the next couple years. Getting rid of 2G isn’t unheard of — AT&T has already done it, but still has their own 3G network going. T-Mobile, on the […]

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Verizon will shut down its 2G CDMA network by 2019

Verizon has announced that it will shut down its 2G CDMA network by 2019. It’ll work to transition the service’s remaining users to LTE in the intervening years.

The post Verizon will shut down its 2G CDMA network by 2019 appeared first on Digital Trends.

Android Army–Digital Trends

Report: Wearable device shipments to surpass 214 million in 2019

In 2015, about 80 million wearble devices will be shipped around the world, and in 2016 this figure will rise 44.4 percent to 111.1 million units. Smartwatches will drive much of this increase, according to the International Data Corporation (IDC).

The post Report: Wearable device shipments to surpass 214 million in 2019 appeared first on Digital Trends.

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