Posts Tagged: announcement

Recent ‘realityOS’ trademarks hint at Apple moving closer to AR/VR headset announcement

At the start of the year, a handful of developers, including Steve Troughton-Smith, found references to “realityOS,” the operating system for Apple’s long-rumored virtual and augmented reality headset. Now, a little more than a week before the start of WWDC 2022, the name has resurfaced in trademark filings seemingly linked to the company.

On Friday, Vox Media product manager Parker Ortolani took to Twitter to share two United States Patent and Trademark Office filings he found registered by a company called Realityo Systems LLC. As Parker and others have pointed out, there’s evidence to suggest Realityo Systems is a shell company created by Apple to obscure its tracks.

First, there’s the June 8th foreign filing deadline for both trademarks, which falls just two days after the start of WWDC 2022. Additionally, as noted by 9to5Mac, Realityo Systems LLC shares the same address as Yosemite Research LLC, the shell company Apple used to secure trademarks for past versions of its macOS operating system, including macOS Monterey. One more interesting tidbit of evidence is that in some countries Realityo Systems submitted trademark filings that include a realityOS logo written in Apple’s signature San Francisco typeface.

The timing of the filings suggests Apple is getting closer to the day it will feel comfortable sharing details about its augmented and virtual reality ambitions. However, we would caution against expecting an announcement as early as next week. In his latest Power On newsletter, Bloomberg’s Mark Gurman predicts the company won’t hold “a full-blown presentation” on its mixed-reality headset at WWDC. In fact, he says he would be “wary of expecting” such an announcement from the company. Gurman previously reported that Apple was considering pushing the device's debut back to 2023 due to ongoing development problems. Still, the company is clearly moving forward with the project.

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Check out the last Huawei P40 Pro details before its announcement on March 26th

Huawei is set to announce both the P40 and P40 Pro in just a few days during an online-only event happening March 26th. But even with the real announcement just a few days away, the rumors keep on coming. The latest leak clarifies the last few details about the duo of phones, including Huawei’s continued […]

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Motorola Edge+ leaks again, announcement seems imminent

With MWC being canceled this year, it left a lot of phones without an announcement. Motorola was supposedly gearing up to debut the Motorola Edge+ at the annual event, but since then it just seems like we’ve been seeing trickle leaks while they prepare another standalone event for the phone. Motorola Edge+, 5G, Verizon This […]

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Check out Samsung’s Galaxy S10+ promo banner before the official announcement

By now you probably know what the Galaxy S10+ will look like. We know there’s a fingerprint scanner under the screen, a hole punch in the display for the front-facing camera, and Samsung’s signature curved Infinity Display. This is a highly anticipated phone and Samsung hasn’t done a great job of hiding things away. But […]

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Samsung Galaxy X still on track for late 2018 announcement

When 2018 opened, sources started to report that Samsung had finally reached the point where their research and development into a foldable smartphone was transitioning over to production. The implication of that being a Samsung foldable phone, tentatively dubbed the Galaxy X by industry watchers, would hit the market as an actual product. Sources also […]

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Samsung Galaxy S9 box image leaks ahead of MWC 2018 announcement

Samsung is holding off on the launch of the Galaxy S9, but that does not mean news about the new device was not swirling around CES 2018. While making comments at the event, Samsung head DJ Koh revealed the company plans to officially announce the Galaxy S9 at MWC 2018 in Spain. That date will […]

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