Posts Tagged: campaign
Twitter was targeted by a coordinated trolling campaign following Musk takeover
Following Elon Musk’s takeover, Twitter was the target of a coordinated trolling campaign, according to Yoel Roth, the company’s head of safety and security. In a thread spotted by The Guardian, Roth said late Saturday that Twitter was working to stop an “organized effort” by trolls to make people think the company had weakened its content guidelines. “Bottom line up front: Twitter’s policies haven’t changed. Hateful conduct has no place here,” Roth said, adding the company had seen a “small number of accounts” post “a ton” of tweets that included derogatory language.
Let’s talk for a minute about slurs, hateful conduct, and trolling campaigns.
Bottom line up front: Twitter’s policies haven’t changed. Hateful conduct has no place here. And we’re taking steps to put a stop to an organized effort to make people think we have.
— Yoel Roth (@yoyoel) October 30, 2022
In one instance, Roth says the company saw just 300 accounts post more than 50,000 tweets using the same slur. “We’ve taken action to ban the users involved in this trolling campaign – and are going to continue working to address this in the days to come to make Twitter safe and welcoming for everyone,” he wrote.
The news of a coordinated trolling campaign comes after a handful of research groups found evidence of bad actors trying to test the limits of Twitter. On Friday, the Network Contagion Research Institute tracked a 500 percent increase in usage of the n-word. The nonprofit linked the increase to posts on sites like 4chan, where users were encouraging each other to post hateful content.
On Friday, Musk said Twitter would not make any major moderation decisions until the company had the chance to form a council with “widely diverse viewpoints.” Before taking control of the company, Musk had said he wanted to do away with permanent bans, noting he would “err on the side of, if in doubt, let the speech exist.” More recently, he floated the idea of allowing users to split off into different sections of the platform where they could add content ratings to their tweets.
Halo Infinite’s campaign co-op won’t be available when season two first launches in May
The last we heard, Halo Infinite's campaign co-op was supposed to arrive with season two when it launched in May this year. Now, developer 343 Industries has announced that it won't be available when season 2 debuts but will instead come "later" at an unspecified date in the second season.
"We are still aiming to deliver campaign network co-op later in season two, and we will share a release date for that and for split-screen co-op as soon as we can," said the game's head of creative, Joseph Staten. "It’s going to take more time to land a high-quality, full-featured 4-player network co-op experience in the massive, wide-open world of Halo Infinite."
It seems likely that split-screen for co-op will arrive at the same time, though the company didn't confirm that. "We’re also committed to a great two-player split-screen co-op experience on all Xbox consoles, from the original Xbox One through Xbox Series X — the non-linear, wide-open sections of the Campaign present some big challenges for split-screen that have taken us more time to solve," Staten wrote.
Forge, meanwhile, is still slated to arrive with season three. It's currently in level editor testing with a small group of players and public flights are set for "later this year," the company said.
Season two was supposed to come three months after Halo Infinite's launch on December 8th, but it was pushed back by a couple of months as 343 decided to extend season one. What you will see when it launches on May 3rd are new arena ("Catalyst") and Big Team Battle ("Breaker") maps. It'll also feature new game modes known as Land Grab and Last Spartan Standing, which the company calls "a free-for-all elimination mode."
[Sponsored] The Ark Legends Pre-Registration Campaign Is Here, and You Can Win Real-Life Prizes for Signing-Up
Following last December’s closed beta, the Ark Legends pre-registration campaign is officially underway. That means we’re all one step closer to getting our hands on one of the most anticipated games of 2022. To get involved, all you need to do is go to the official Ark Legends website and enter your details. There are five […]
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Queen and YouTube Present Three New Fan Music Videos for ‘You Are the Champions’ Campaign
More Than 10,000 Fans From Over 120 Countries Helped Create New Fan Music Videos for Queen’s Iconic Songs: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic”
In celebration of “Bohemian Rhapsody” becoming the the first pre-1990s video to reach one billion views on YouTube, Queen and YouTube Music worked together with Universal Music Group and Hollywood Records to enlist the band’s loyal fans from around the world to help create brand-new, user generated fan music videos for three of the band’s most recognizable tracks: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic” as part of the You Are The Champions initiative.
More than 10,000 fans from over 120 countries around the world answered the call, submitting unique content via the YouAreTheChampions.com microsite, with each video focusing on one of three submission categories. The result is one of the world’s biggest musical collaborations: including a musician/singer performance-based video for “Bohemian Rhapsody,” an entire dance-based video for “Don’t Stop Me Now,” and a montage of bespoke work from visual artists for “A Kind of Magic.”
A true celebration of the band’s unique connection with their fans around the world, the videos show the band represented by multiple generations from every continent. To celebrate the launch of the videos, Queen’s Roger Taylor said, “Glad you could all join us. Welcome.”
Brian May said, “It’s one of the most rewarding things that can happen to an artist of any kind—to see that our work has inspired folk all around the world to create their own performances and visual art is a thrill. And the diversity of their vision is astonishing. Big thanks to everyone who participated.”
More below about the new fan-created music videos!
“Don’t Stop Me Now”: Polly Bennett, the choreographer who worked with Rami Malek for the film Bohemian Rhapsody, created a unique dance for fans to learn and film for this classic Queen song. More than 1,800 videos were submitted from individuals, groups, ballerinas, ice skaters and a few Freddie Mercury impersonators as well. The final video resulted in a choreographed performance with fans from all over the world dancing together as one.
“Bohemian Rhapsody”: Musicians and singers from around the globe were asked to submit footage of themselves performing the song and more than 5,400 from 110 countries answered the call, including harpists, classical musicians, a bassoonist and even a group of xylophonists! The result is a layering of performances from fans all over the world, playing and singing in unison to recreate the iconic track.
“A Kind Of Magic”: Visual artists submitted individual artwork in the medium of their choosing to depict the lyrics and melody of this iconic song. 2,773 artists from 92 countries submitted for the video, and the end result is a visual symphony of fan art that pays homage to the song’s lyrics and diverse representations of the band’s members dreamed in paint, animation, graphic designs, sand, flowers, and more. Check out the final videos, along with Queen’s catalog of classics on Queen’s official YouTube channel.
Samsung’s “SpaceSelfie” marketing campaign abruptly ends with a crashed satellite
Samsung’s European division recently partnered with actress and model Cara Delevingne to launch her selfie into space on a Galaxy S10 5G, hoping it would inspire others to join in and create a mass space selfie extravaganza. Her picture took to the skies last week via a high altitude balloon attached to a small satellite […]
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Queen launches ‘You Are The Champions’ campaign, giving fans a chance to star in three new user-generated videos on YouTube
Queen — in partnership with YouTube Music, Universal Music Group and Hollywood Records —has launched “You Are The Champions,” a unique new campaign that gives fans an exclusive chance to become a part of Queen history with a starring role in three brand-new, user-generated videos for three of the band’s most celebrated tracks. The campaign launched to celebrate Queen’s iconic music video for “Bohemian Rhapsody,” becoming the first pre-1990s video to reach one billion views on YouTube.
Speaking from the band’s current sold-out North American tour, founding Queen members Brian May and Roger Taylor said, “We are honoured that Bohemian Rhapsody has just hit one billion views on YouTube. We want to thank you all and celebrate with our amazing fans all around the world by creating three new music videos to our songs, all featuring you! Whether you are a musician, singer, dancer, visual artist or you just want to have some fun. Go to youarethechampions.com to find out more and we’ll see you on the road somewhere.”
As part of the campaign, musicians, singers, and instrumentalists can take on “Bohemian Rhapsody.” Visual artists will get the chance to design any word or phrase from the lyrics of “A Kind of Magic.” And, finally, dancers will be able to give their own interpretations for “Don’t Stop Me Now,” with a special instructional video created by Polly Bennett (Rami Malek’s movement coach from the hit film, “Bohemian Rhapsody”).
“I was so happy to be asked to choreograph for this initiative,” said famed movement director and choreographer, Bennett. “Rami (Malek) and I spent a lot of time moving to Queen’s music while filming ‘Bohemian Rhapsody,’ so I’m thrilled to encourage the world to do the same. Get dancing! I can’t wait to see what you make.”
In addition to the three music videos created by user content, a fourth video for “We Will Rock You” will re-create the song’s iconic BOOM BOOM CLAP using a collage of sporting event sounds. As a result, the new version will live as a sonic homage to the song’s energized relationship with sports.
Fans can visit youarethechampions.com to find out more and add their submissions* through August 18 by 11:59 p.m. ET. The final videos will be available on Queen’s official YouTube channel this fall.
*Terms and Conditions for UGC submissions here.
GoFundMe launches campaign for government workers hit by shutdown
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Trump’s 2020 campaign might include ex-Cambridge Analytica staff
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Samsung, OnePlus to be part of historic ‘Avengers: Infinity War’ promo campaign
With the third installment in the Avengers series from Marvel ready to hit the big screen later this month, advertisers are preparing to let loose their promotional campaigns tied into the latest Marvel Comics Universe theatrical release. According to sources, the advertising campaign budget for Avengers: Infinity War will be the biggest one ever for […]
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Russia used a cybercriminal’s botnet for a spying campaign
It's no secret that the lines between state-sponsored hacking and cybercrime are fuzzy. After all, relying on professional crooks offers plausible deniability if the intruders are ever caught. However, it's now apparent that those lines sometimes dis…
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Apple AirPod ad campaign begins with limited product availability
A dancer by the name of Lil Buck showcases the “freedom” of the new Apple AirPods in a series of TV spots also viewable on YouTube. Whether you want them or not, the earbuds may not be available immediately for order.
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