Posts Tagged: partner
Apple reportedly tried to partner with Facebook to get a cut of its revenue
Facebook and Apple have been at odds for several years now; Apple announced back at WWDC 2020 that iOS would require apps to ask users to opt-in to cross-app advertising tracking. Facebook spent much of the next months speaking out against Apple's plans and predicting revenue instability due to the upcoming changes, but the feature was released in iOS 14.5 back in April of 2021. Somewhat surprisingly, though, a new report from The Wall Street Journal claims that before this all went down, Facebook and Apple were working on a partnership and revenue-sharing agreement.
According to the Journal, Apple and Facebook were considering a a subscription service that would offer an ad-free version of the platform. And since Apple takes a cut of in-app purchases, including subscriptions, it could have been a very lucrative arrangement indeed.
Another arrangement that was discussed and ended up being a point of contention was Apple taking a cut of "boosted posts," which essentially amounts to paying to put a post in front of a larger audience. Facebook has long considered boosted posts part of its advertising portfolio; as the Journal notes, small businesses often use boosted posts to reach more people. The issue came down to Apple saying boosts should be considered in-app purchases, which would be subject to the 30 percent revenue cut that the company takes. Facebook, on the other hand, maintained that those were advertising products which aren't subject to Apple's cut.
Since rolling out its user-tracking changes in 2021, research firm Insider Intelligence claims that 37 percent of iPhone users have opted in to letting companies track their activity across apps. Since the change went into effect, Facebook (now Meta) has seen its revenue growth shrink significantly — and last quarter, Meta reported the first revenue decline in the company's history.
As these discussions reportedly took place between 2016 and 2018, we're a long way off from these talks. Apple is doing its best to position itself as a defender of privacy, and Meta… well, Meta is busy trying to make the Metaverse a thing. But for now at least, advertising is the only notable way Meta makes revenue, so the company will have to continue to adjust to a world in which iOS app tracking protection is a thing that most users take advantage of.
Watch Nintendo’s ‘Direct Mini: Partner Showcase’ at 10AM ET
After holding a surprise “Direct Mini” event in March, Nintendo has announced that it’s holding another one, albeit on a smaller scale. Once again, this is happening with very little notice — it’ll start this morning at 10 AM ET, to be exact. “On 7/2…
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Gordon Ramsay is the first celebrity chef to partner with Glu Mobile for a new game
Are your feelings hurt? They will be soon. Glue Mobile has teamed up with Gordon Ramsay to create a new mobile game.
At the moment, that is really all we know. However, I can only assume it will be a cooking game staring Gordon Ramsay. Maybe you are the chef and Gordon Ramsay teaches you to become great, or maybe you are Gordon Ramsay battling other chefs, who knows?
I can only hope it features Gordon Ramsay going crazy, screaming, and swearing at you just like he does on his TV shows. I also really hope it has classic Gordon Ramsay lines for when you make a mistake like, “I wish you’d jump in the oven! That would make my life a lot easier!”, “I don’t think you’re f***ing capable of running a bath, let alone a restaurant!”, or the classic “Congratulations!… on the worst dish in this competition so far”. Any hilarious sayings like these are sure to make it go straight to the top of the Play Store.
Whatever Glu Mobile does is sure to be huge. Gordon Ramsay is their first celebrity chef partnership, but they have worked with many other big names. For example, they created the Kim Kardashian: Hollywood game.
We are not sure if Gordon Ramsay will have any say in making the game, but they will have exclusive agreements covering Ramsay’s name, image, likeness, voice, and creative direction. The game is said to be released this summer.
Source: Glu Mobile
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Major League Soccer’s New York City FC names Alcatel OneTouch as official partner
The current strategy for Alcatel OneTouch to grow its exposure in North America is by forming strategic partnerships with brands that can really engage their audiences. Alcatel OneTouch has already been named the official smartphone partner of Major League Soccer’s Toronto FC and LA Galaxy, and now the company is ready to add another team to its portfolio of partnerships. This afternoon, New York City FC named Alcatel OneTouch as its own official smartphone partner for years to come.
Steve Cistulli, SVP and General Manager of North America for Alcatel OneTouch, commented on the multi-year partnership:
“Our approach to brand growth is focused on bringing our technology’s value and experiences to the hands of consumers, and partnering with New York City FC gives us the unique opportunity to interact with a diverse and engaged audience. New York City FC might be a young brand to MLS, but they’ve already built strong affinity in their community and we’re excited to join with them on growing and strengthening those fan connections.”
New York FC’s fans will see Alcatel OneTouch work both inside and outside of games to bring them experiences. Aside from being present at matches and active on social media, Alcatel OneTouch will engage with the Greater New York City’s communities.
ALCATEL ONETOUCH CONTINUES BRAND PARTNERSHIP EXPANSION; NAMED THE OFFICIAL SMARTPHONE PARTNER OF MAJOR LEAGUE SOCCER’S NEW YORK CITY FOOTBALL CLUB
New multi-year agreement expands ALCATEL ONETOUCH’s MLS club partnerships to the greater New York Area with on-site and in-market fan experiences
NEW YORK – October 26, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced a new multi-year partnership with the New York City Football Club (NYCFC) – the newest professional soccer team in New York City and the first Major League Soccer Club to play within the five boroughs. In recent years, ALCATEL ONETOUCH has been one fastest growing mobile brands in North America by market share by bringing simple, high-quality choices to the mobile handset marketplace.
“Our approach to brand growth is focused on bringing our technology’s value and experiences to the hands of consumers, and partnering with New York City FC gives us the unique opportunity to interact with a diverse and engaged audience,” said Steve Cistulli, Senior Vice President & General Manager of North America for ALCATEL ONETOUCH. “New York City FC might be a young brand to MLS, but they’ve already built strong affinity in their community and we’re excited to join with them on growing and strengthening those fan connections.”
This new partnership with NYCFC is focused on bringing ALCATEL ONETOUCH mobile experiences to the Club’s fan base – both in-stadium and in the greater New York City communities. Specifically this engagement with fans will deliver new pre-game and in-game experiences, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.
“We are proud to announce our partnership with ALCATEL ONETOUCH as we reach the close of our inaugural season and are excited to be working together on our journey into the seasons ahead,” said Tom Glick, President of New York City FC. “Together with ALCATEL ONETOUCH, we are going to do more for our great fans and continue building the passion for soccer in New York City.”
To learn more about the ALCATEL ONETOUCH, please visit www.alcatelonetouch.us. For more information on New York City FC, please visit www.nycfc.com.
*IDC – WW Mobile Phone Tracker – Q2 2015
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ABOUT ALCATEL ONETOUCH
ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.
For more information, please visit www.alcatelonetouch.us
ABOUT NEW YORK CITY FOOTBALL CLUB
New York City FC is the first Major League Soccer Club located within the five boroughs. Majority owned by City Football Group, which includes Manchester City FC, Melbourne City FC and Yokohama F. Marinos, New York City FC play their home games at Yankee Stadium, which is also home to minority owner, the New York Yankees. New York City FC kicked off their inaugural MLS season in March 2015.
For more information, please visit www.nycfc.com
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