Over 1 billion fans come to YouTube each month to connect with their favorite artists and discover new music. Thanks to a new partnership with Eventbrite, we’re making it simple for fans to go from experiencing music online to seeing live performances.
Starting today, fans watching videos from YouTube Official Artist Channels will see Eventbrite listings for live music performances throughout the U.S. below the video. With one easy click on the “Tickets” button, they’ll be able to purchase directly from Eventbrite.
Live events continue to be a major source of revenue for artists, so we want to help artists keep fans updated on their upcoming shows and sell more tickets to live performances. YouTube’s global audience also lets artists find new fans with 26% of Millenials (44% of teens) claiming they discover live music events on YouTube, according to Nielsen.
Through our partnerships with Eventbrite and Ticketmaster, YouTube now covers more than 70% of the US ticketing market and we’ll continue to add new artists and venues of all sizes to our list in North America as well as expand globally.
We’re excited to further the power of video discovery on Youtube to bring artists and fans together and continue supporting those connections through live shows.
The YouTube Music Team
Summer might be over, but there's still a couple music festivals on tap. If you can't make it to the Lone Star State, Austin City Limits is partnering with Red Bull TV to stream a weekend of music starting at 3:05 PM ET today with Asleep at the Wheel…
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Not everyone can make it to the California desert, but that doesn’t mean you have to miss out on Coachella. Un-leashed by T-Mobile, music fans around the world can tune into Coachella’s YouTube channel on April 15-17 to catch performances of both emerging artists and the biggest acts on the lineup. The live stream will also be available on the YouTube Music app, and on any screen where you can watch YouTube.
You can further enhance your experience with several new features on Coachella’s YouTube channel for this year’s festival:
Stay tuned here to find out which artists will be in the live stream and subscribe to Coachella’s YouTube channel to watch the latest videos and even relive past performances.
Enjoy!
Ali Rivera, West Coast Head Artist Label Relations recently watched ”Conan Driving Lesson,” and Brian Anderson, Music Programs Manager, YouTube Music, recently watched ”Despacio Soundsystem.”