Posts Tagged: reduced

The free trial of Apple Music was quietly reduced to a single month

Since its debut in 2015, Apple Music has offered one of the more generous free trial periods in the streaming industry. As a first-time subscriber, you could use the platform to listen to music for free for up to three months before the company asked you to start paying. That’s no longer the case.

Apple Music
Igor Bonifacic / Engadget

In a change spotted by Japanese blog Mac Otakara and subsequently reported by MacRumors, Apple now offers a shorter one-month free trial in many countries where the service is available, including the US, Australia, Canada, United Kingdom and Japan. You can already see the change reflected on the Apple Music website. “One month free, then $ 9.99 per month,” the US portal says when you visit.

At the moment, Apple Music pricing remains the same, with the $ 5 per month Voice Plan as the most affordable way to access the platform’s library of tracks. The change broadly aligns Apple with competitors like Spotify, which, outside of promos, typically offer one-month free trials to new subscribers.

While we’ll likely never know Apple’s official reason for shortening the trial, there’s a good chance the decision came down to simple economics. When the company first came out with Apple Music, it didn’t pay royalties for tracks users streamed during their free trial period. Apple later famously changed that policy after Taylor Swift published a letter criticizing the company. By shortening the trial period, the company can more quickly recoup the costs of attracting new subscribers to the platform. 

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics

Microsoft Launcher updated to v6 complete with reduced memory use, quicker launch times, and more

Microsoft Launcher has been updated to version 6.0, which the company says has been built on a new codebase, allowing the developers to include more new features than ever plus reduced memory use, quicker launch times, and lower battery use. The Microsoft Launcher for Android was designed to make it easier to move from working […]

Come comment on this article: Microsoft Launcher updated to v6 complete with reduced memory use, quicker launch times, and more

Visit TalkAndroid


TalkAndroid

[Deal] OPPO joins in the Black Friday madness by discounting the Reno 10x Zoom Edition by £190, other phones also reduced

If you read our review of the Reno 10x Zoom Edition, you’ll know that we were mightily impressed with OPPO’s 2019 flagship smartphone. Combining impressive camera chops, flagship hardware, incredible battery life, and a snazzy design, the Reno 10x signifies OPPO’s rise from a niche import in the UK to a mainstream competitor. And, with […]

Come comment on this article: [Deal] OPPO joins in the Black Friday madness by discounting the Reno 10x Zoom Edition by £190, other phones also reduced

Visit TalkAndroid


TalkAndroid

‘Overwatch’ endorsements reduced toxic behavior by 40 percent

Blizzard has been waging a war against toxic players for a while, but how is it faring, exactly? Quite well, it seems. The company's Natasha Miller has revealed that the number of matches with "negative behavior" has dropped 40 percent since the ad…
Engadget RSS Feed

Uber reportedly reduced the number of sensors on its autonomous cars

Uber is facing some intense scrutiny after one of its self-driving cars struck and killed a pedestrian in Arizona ten days ago. The company (along with it's partner, NVIDIA) has stopped testing its autonomous vehicle in cities across the US, and the…
Engadget RSS Feed