Posts Tagged: watched
It’s time for #YouTubeRewind: Celebrating what you watched, shared, and created in 2017
#YouTubeRewind is back and we’re in love with The Shape of 2017. This year, you gave us your best reggaeton moves, witnessed an eclipse, and fell in love with a pregnant giraffe. There were, of course, difficult moments too, and community and togetherness felt as important as ever.
Our annual mashup brought together more amazing talent than ever before — nearly 300 creators, viral stars, musicians, and surprise guests to be exact! — from over 20 countries, uniting to look back at the biggest, strangest, (squishiest?), and most impactful trends of the year, from silly to solemn, that made pop culture in 2017 what it was. With fidget spinners. Obviously.
Want to be a Rewind expert? Learn about the trends and memes referenced in the video, as well as the creators who pitched in to make it possible, here. And if you already fancy yourself one, test your knowledge with our trivia game.
We’re also revealing 2017’s top trending videos and top music videos, according to time spent watching, sharing, commenting, liking, and more. Some familiar faces are back (Dude Perfect, Bad Lip Reading, James Corden) and some incredible talents in choreography, animation, and live performance join them. This year’s list of top trending videos represents the unbelievable diversity of creativity shared on YouTube every day and around the world.
Collectively, this year’s top 10 trending videos have more than 630 million views and people spent more than a collective 40 million hours watching them. They span from much-loved YouTube creators and traditional media formats to new and innovative voices in art and entertainment.
- Until We Will Become Dust – Oyster Masked (ตราบธุลีดิน – หน้ากากหอยนางรม) | THE MASK SINGER 2
- ED SHEERAN – Shape Of You | Kyle Hanagami Choreography
- Ping Pong Trick Shots 3 | Dude Perfect
- Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer – America’s Got Talent 2017
- Ed Sheeran Carpool Karaoke
- Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL
- “INAUGURATION DAY” — A Bad Lip Reading of Donald Trump’s Inauguration
- history of the entire world, i guess
- In a Heartbeat – Animated Short Film
- Children interrupt BBC News interview – BBC News
2017 saw some major new records broken in music, most notably by Luis Fonsi and Daddy Yankee’s massive global hit. “Despacito” sits at the top of 2017’s top music video list — not just as the most-viewed music video for the year, but as the most viewed YouTube video of all time. A truly global list, this year’s top 10 music videos feature artists from Puerto Rico, Colombia, France, Spain, Cuba, the United States and the U.K, and six of the videos feature Latin artists, up from just one video in 2016.
- Luis Fonsi – Despacito ft. Daddy Yankee
- Ed Sheeran – Shape of You [Official Video]
- J Balvin, Willy William – Mi Gente (Official Video)
- Maluma – Felices los 4 (Official Video)
- Bruno Mars – That’s What I Like [Official Video]
- Chris Jeday – Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel
- 05. El Amante – Nicky Jam (Video Oficial) (Álbum Fénix)
- Jason Derulo – Swalla (feat. Nicki Minaj & Ty Dolla $ ign) (Official Music Video)
- DJ Khaled – I’m the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
- Enrique Iglesias – SUBEME LA RADIO (Official Video) ft. Descemer Bueno, Zion & Lennox
Head to the YouTube Rewind channel for all your other #YouTubeRewind needs!
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind: The Shape of 2017 | #YouTubeRewind.”
YouTube Ads Leaderboard: The top ads you watched and shared this year
Snoop Dogg and Desiigner rock out to Frank Sinatra, Melissa McCarthy saves the whales, and two very dedicated Samsung servicemen trek through Chandu’s sheep to help the most amazing kids ever. As 2017 comes to an end, these are the best moments from the top ads of the year.
In our annual year-end edition of the YouTube Ads Leaderboard, we’re celebrating the ads that got the most views, shares, and all around love from YouTube audiences across the globe. Together, they generated 539 million views, 14 million hours of watch time and 3.6 million likes (with an impressive 3 million of those going to YouTube’s Dude Perfect).
While each ad stood out for its own unique reason, inclusion, diversity and empowerment were the popular themes in this year’s list. Brands like adidas showed us a new generation of Originals, Budweiser told the inspiring story of founders Anheuser and Busch, and Samsung claimed the number one spot with a video that got 100 million views in its first seven weeks.
And we’ve got more. Starting today, you can vote for your favorite ads at #TheYouTubeAd of 2017. Tell us which ads made you laugh the hardest, cry the most, or inspired you to take a stand.
And now, we present the top ads of 2017.
- Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
- Clash Royale: The Last Second (Official Commercial)
- Ping Pong Trick Shots 3 | Dude Perfect
- MISS DIOR – The new Eau de Parfum
- Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
- 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
- adidas Originals | ORIGINAL is never finished
- iPhone 7 — The Rock x Siri Dominate the Day — Apple
- Levi’s® “Circles” Commercial l Full
- Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams
Posted by Laura McClung, Head of Product Marketing, B2B YouTube
Dozens watched a Facebook Live stream of sexual assault
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#YouTubeRewind: Celebrating what you watched, shared, and created in 2016
2016 was the year of the challenge. You did the running man, you caught ‘em all, you took a moment to stand still, you layered … and layered … and layered. We think it’s fair to say, you crushed it.
Now 2016 is coming to an end, and you know what that means … it’s time for #YouTubeRewind.
This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.
Feel like a YouTube expert? Take our Rewind quiz to see how many trends and creators you can spot.
It’s also time to announce the top trending videos and music videos from 2016, according to time spent watching, sharing, commenting, liking and more. From Japanese comedy and European soccer to big celebrity moments and some of YouTube’s most popular faces, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.
Collectively these 10 videos have 550 million views and were watched for over 25 million hours. The channels behind them collectively have more than 40 million subscribers who tune in regularly to watch the funny, insightful, entertaining things they create.
- Adele Carpool Karaoke
- Pen-Pineapple-Apple-Pen/PIKO-TARO
- What’s inside a Rattlesnake Rattle?
- Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
- Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer – America’s Got Talent 2016
- Water Bottle Flip Edition | Dude Perfect
- Channing Tatum & Beyonce’s “Run The World (Girls)” vs. Jenna Dewan-Tatum’s “Pony” | Lip Sync Battle
- Donald Trump: Last Week Tonight with John Oliver (HBO)
- THE $ 21,000 FIRST CLASS AIRPLANE SEAT
- Brothers Convince Little Sister of Zombie Apocalypse
In music, 2016 seemed to be all about “work,” with Fifth Harmony landing the year’s top music video (and more than a billion views) and Rihanna scoring the biggest audience in the first 24 hours for a YouTube music video in 2016.
- Fifth Harmony – Work from Home ft. Ty Dolla $ ign
- Calvin Harris – This Is What You Came For (Official Video) ft. Rihanna
- Hasta el Amanecer – Nicky Jam | Video Oficial
- The Chainsmokers – Closer (Lyric) ft. Halsey
- Rihanna – Work (Explicit) ft. Drake
- Mike Posner – I Took A Pill In Ibiza (Seeb Remix) (Explicit)
- Sia – Cheap Thrills (Lyric Video) ft. Sean Paul
- ZAYN – PILLOWTALK
- Coldplay – Hymn For The Weekend (Official video)
- twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]
For even more end-of-the-year awesomeness, check out the YouTube Rewind channel.
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “Ultimate 2016 Rewind Challenge.”
Nearly two centuries worth of Big Game ads watched on YouTube so far
A couple of weeks ago we announced our ninth annual AdBiltz program,1 where fans come each year to watch, share and vote for their favorite Big Game ads. As we approach the Big Game, we wanted to give you an idea of how much we’ve all been watching and enjoying the Big Game ads, some of the amazing trends we’re seeing, and we wanted to highlight the Top 10 Trending Big Game Ads and teasers so far.
More small screens watching Big Game ads
Big Game ads and teasers have been watched more than 140M2 times so far this year, with more than half of all views coming from mobile devices. In fact people have watched nearly 200 years worth of Big Game ads3 and teasers so far on YouTube, and while the Big Game is only half a century old, so far we’ve seen over a century’s worth of Big Game ads watched on mobile alone.
Live long and prosper
Close to 40 Big Game ads, and over 130 teasers and ads combined, have been posted to YouTube so far, representing nearly all of the brands who will be airing spots during the Big Game. And for good reason: brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.4
This year, Pokémon released their first ever Big Game ad a full two weeks before the game, and it has already amassed more than 12M views. And currently the fastest rising Big Game ad is from Hyundai. It has surpassed 15M views in the past three days to become the most watched ad or teaser so far this year.
“We use YouTube to jump-start the conversation around our commercials,” said Dean Evans, Chief Marketing Officer, Hyundai Motor America. “People need to see them, like them and want to talk about them. And that’s what YouTube allows us to do.”
It’s never too late for a first
In our many years of YouTube AdBlitz, we’re still able to see something we haven’t seen before. Every year, voting for your favorite ad begins immediately following the game, and we often see brands encouraging their fans to vote through ads and social media. This year, for the first time, a brand has incorporated a shout out in an exclusive teaser ad created just for AdBlitz. Well played, Shock Top!
And now, here are the top trending Big Game ads and teasers, so far:
Top trending Big Game ads and teasers on YouTube (by views) – through Feb. 3
- Hyundai – The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
- Pokémon – #Pokemon20: Pokémon Super Bowl Commercial
- Pepsi – Jerry Rice and Shannon Sharpe Party Fail Study | Walmart | Pepsi
- AXE – AXE – Find Your Magic
- TurboTax – TurboTax 2016 Commercial “George Smoot Simple Questions” (Official :30) TV Ad
- TurboTax – TurboTax 2016 Commercial “Michio Kaku Absolute Zero” (Official :30) TV Ad
- UnitedHealthcare – UnitedHealthcare | Delivery :30
- Wix.com – Kung Fu Panda’s Po Discovers the Power of Wix | Wix.com #StartStunning 2016 Big Game Campaign
- TurboTax – TurboTax 2016 Commercial “S. James Gates W-2” (Official :30) TV Ad
- MINI USA – MINI USA | #DefyLabels Big Game TV Spot
Also don’t forget to check out our exclusive YouTube AdBlitz creator’s series, hosted by Jake and Amir with friends (MyLifeAsEva, Ten Second Songs, ScottDW, etc), as they teach fans at home how to become legends off the field for that special Sunday Big Game party through relevant tips spanning music, food, fashion, dance, and many others.
Of course, this is just the beginning – as people turn to YouTube for Big Game content before, during and after the game, there will be lot more to come.
Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched “DANCE BATTLE: DENVER vs CAROLINA! #YouTubeAdBlitz (4K).”
1 Full disclosure: Okay, so we announced it as our 8th year – for the second year in a row. We’re not afraid of aging, it’s just that we have so much fun with this program each year, we lost count!
2 YouTube Data Jan. 1 – Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
3 YouTube Data Jan. 1 – Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
4 Pixability Industry Study. Super Bowl 2015 YouTube Ads.
Celebrating what you created, watched and shared in 2015 with #YouTubeRewind and YouTube’s new Trending tab
In 2015, you introduced the world to the latest dance crazes, opened up discussions about diversity and inclusion, and lip-synced in cars and onstage in front of millions. The trends you participated in and the creativity you shared defined the year on YouTube in a bigger way than ever before.
It’s time to celebrate. More than 150 YouTube creators from all over the world got together to relive not just the best moments of 2015, but also some of the most memorable viral clips from YouTube history (hey, it’s still our 10th birthday year for a few more days yet …). The result: the 2015 installment of our annual Rewind video, featuring everything from YouTube dance prodigies, some of your favorite TV personalities, an epic plastic ball fight, and even a remix from Avicii.
And there’s more. Celebrate some of your favorite moments on YouTube through our official top trending videos of 2015, based on the amount of time people spent watching, sharing, commenting, liking, and more. Topped by one of the year’s biggest dance trends, these videos were watched for over 25 million hours and were created by powerhouse channels with over 40 million subscribers between them.
For the first time, not just one, but four television moments made the top Trending Videos list. Three are late night TV videos of widely popular YouTube trends: the lip sync battle, the in-car singalongs, and the reading of mean tweets. You all love late night TV on YouTube—the time people spent catching up on late-night clips like Corden, Fallon and Kimmel nearly doubled in the last year alone!
- Silento- Watch Me (Whip/Nae Nae) #WatchMeDanceOn by Tianne King
- Clash of Clans: Revenge (Official Super Bowl TV Commercial) by Clash of Clans
- Crazy Plastic Ball PRANK!! by RomanAtwood
- Love Has No Labels | Diversity & Inclusion | Ad Council by Ad Council
- Lip Sync Battle with Will Ferrell, Kevin Hart and Jimmy Fallon by The Tonight Show Starring Jimmy Fallon
- Justin Bieber Carpool Karaoke by The Late Late Show with James Corden
- 6ft Man in 6ft Giant Water Balloon – 4K – The Slow Mo Guys by The Slow Mo Guys
- Golden boy Calum Scott hits the right note | Audition Week 1 | Britain’s Got Talent 2015 by Britain’s Got Talent
- Dover Police DashCam Confessional (Shake it Off) by Dover Police
- Mean Tweets – President Obama Edition by Jimmy Kimmel Live
When it comes to music, 2015 saw some of our fastest-rising videos of all time. Wiz Khalifa’s “See You Again” reached over 1 billion views in just 6 months and Adele reached the year’s top 10 in just a few weeks. The top 10 music videos collectively have more than 66 million subscribers, and people spent over 37,000 years playing them in 2015.
- Wiz Khalifa – See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack
- Maroon 5 – Sugar
- Ellie Goulding – Love Me Like You Do (Official Video)
- Major Lazer & DJ Snake – Lean On (feat. MØ) (Official Music Video)
- Taylor Swift – Bad Blood ft. Kendrick Lamar
- David Guetta – Hey Mama (Official Video) ft Nicki Minaj, Bebe Rexha & Afrojack
- Sia – Elastic Heart feat. Shia LaBeouf & Maddie Ziegler (Official Video)
- Fifth Harmony – Worth It ft. Kid Ink
- Adele – Hello
- Silentó – Watch Me (Whip/Nae Nae) (Official)
…and check out even more top music videos.
And if you love staying on top of the most-anticipated new trailers, hottest music videos, and viral clips from YouTube creators, today we unveil the new YouTube Trending tab. This new tab in your YouTube app delivers the top trending videos directly to your Android, iOS, and desktop device. It’s the best way to catch the videos, creators, and trends that people watch, share, and talk about each and every day. See ’em as they take off and before they appear in YouTube Rewind 2016. And for more Rewind fun, check out the YouTube Rewind channel!
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind: Now Watch Me 2015 | #YouTubeRewind.”
Shooting stars and puppy ads: How the world watched the big game
From a “super brawl” to a giant lion, yesterday’s big game was filled with many notable moments. That’s true on YouTube and Google too—people watched more game day ads and teaser videos on YouTube than ever before, YouTube hosted its first-ever halftime show, and a throwback PSA became a top trending search term. Here’s a look at the top trending searches, videos and more across Google and YouTube:
Battle of the brands
As the battle for football supremacy was taking place on the field, a very different battle was raging across the country: Which ad would reign supreme? Whether via smartphone, tablet or laptop, people spent nearly 4 million hours watching game-day ads and teaser videos on YouTube—up from 2.2 million hours from this time last year.
This year’s most popular ads came from a wide range of advertisers—newcomers and veterans alike. But one thing’s for certain—puppies, pranks, and Kim Kardashian continue to “break the Internet.” Here are the ads that scored big on YouTube so far:
YouTube has evolved to become the place brands go to engage with their audience before, during, and after the big game. That’s why revenue from our AdBlitz program set a new record this year, with brands investing more on YouTube around the big game than years past. And, we’ve hit a new record in watchtime across YouTube—the growth rate at which people are watching YouTube has nearly doubled in the last year, leading to the fastest growth we’ve seen in years.
Tom Brady and Missy Elliott dominate on search
While people turned to YouTube to watch the ads, people turned to Google to search for everything from “how old is Tom Brady” to “buffalo chicken dip recipes” to “Katy Perry Halftime performance.” Before kickoff, people asked Google “Why did John Travolta call Idina ‘Adele’?”—a throwback to John Travolta’s infamous mispronunciation of National Anthem performer Idina Menzel’s name at the 2014 Oscars. Searchers were also interested in Menzel’s performance (or researching prop bets), asking “How long will it take Idina to sing the National Anthem?”
Tom Brady, Marshawn Lynch and Russell Wilson were the top three searched players before, during and after the game. Thanks to some standout in-game performances, by the end they were sharing the spotlight: Rob Gronkowski and Chris Matthews (replacing Richard Sherman and Kam Chancellor). And MVP Tom Brady wasn’t just an MVP on the field—he captured the title of “Most Searched Quarterback” in every state except for the Seahawks’ home Washington.
Of course, for many people the halftime show is the highlight of the night, and Katy Perry’s performance delivered. She came in on a lion, danced with sharks and went out on a star—one that was, for some, reminiscent of NBC’s old “The More You Know” PSAs. The phrase “The More You Know” spiked 190x in search for the 10 minutes after Katy’s starry flight. And although Missy Elliott was a late addition to the halftime lineup, she was a popular topic in search. Top questions related to Missy Elliott included “When was Missy Elliott popular?” and “How does Katy Perry know Missy Elliott?”
A very YouTube halftime show
For the first time ever, this year YouTube hosted a Halftime Show produced by Collective Digital Studio, with the help of more than 25 YouTube creators including Epic Meal Time’s Harley Morenstein as host, Rhett & Link, Toby Turner, Freddie Wong and Tyler Ward. From Kurt Hugo Schneider’s “Epic Patty Cake Song” to the “Elephant’s Toothpaste” science experiment with Science Bob, the show delivered a one-of-a-kind experience for YouTube fans.
With the last touchdown scored, we’re taking votes for your favorite ad, so visit our AdBlitz channel to cast your ballot before voting ends on February 9 at 11:59pm ET. Thanks for making this year our biggest game ever.
Whether you’re a loyal 12th man or a Boston fan for life, chances are you turned to YouTube and Google to watch your favorite ads, answer your questions or witness a new generation of halftime entertainment. We’re happy we could be a part of your game.
Posted by Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched “Top 10 Super Bowl games of all time.”