Posts Tagged: Bing’s
Microsoft reveals how it’s putting ads in Bing’s AI chatbot
Over the past few days, users have reported seeing ads within the Bing chatbot experience. Based on the limited examples we've seen, the GPT-4-powered chatbot embeds relevant ad links in responses to users' actual questions. Ads don't seem to show up for most people (including us) yet, but they'll most likely pop up more frequently and in more places soon. In a new post on the Bing blog, Microsoft Corporate VP for Search and Devices Yusuf Mehdi has admitted that the company is currently exploring putting ads in Bing's chat experience, indicating that the samples we've seen so far are part of its experimentation. He also revealed how the company intends to embed more ads in the new Bing experience.
Bing ads are happening @luke_lafr@linusgsebastianpic.twitter.com/TzVJoObNb9
— Punit (@pewnit) March 25, 2023
So far, the ads that show up for users come in the form of a linked citation, along with additional links in a "Learn More" section below Bing's response to their query. In the future, Microsoft could launch an experience wherein hovering over a link from an advertiser will display more links from its website in hopes of driving more traffic to it. The company is also exploring the idea of adding rich captions from its Start personalized news feed publishers right beside the AI chatbot's responses.
The fact that Microsoft is monetizing its Bing chatbot is an expected development. From the start, the question was never "Will the company do it?" but "How will the company do it?" And now we have an idea of the tech giant's initial plans. As Mehdi said in his post, Bing has amassed more than 100 million daily active users after the chatbot came out. Since one third of those users are new to Bing, they present a new opportunity for advertisers, and Microsoft clearly intends to strike while the iron is hot.
This article originally appeared on Engadget at https://www.engadget.com/microsoft-reveals-how-its-putting-ads-in-bings-ai-chatbot-052014029.html?src=rss
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Microsoft is already reversing some of the limits it put on Bing’s AI chat tools
Microsoft was quick to limit Bing's AI chats to prevent disturbing answers, but it's changing course just days later. The company now says it will restore longer chats, and is starting by expanding the chats to six turns per session (up from five) and 60 chats per day (up from 50). The daily cap will climb to 100 chats soon, Microsoft says, and regular searches will no longer count against that total. With that said, don't expect to cause much havoc when long conversations return — Microsoft wants to bring them back "responsibly."
The tech giant is also addressing concerns that Bing's AI may be too wordy with responses. An upcoming test will let you choose a tone that's "precise" (that is, shorter and more to-the-point answers), "creative" (longer) or "balanced." If you're just interested in facts, you won't have to wade through as much text to get them.
There may have been signs of trouble considerably earlier. As Windows Centralnotes, researcher Dr. Gary Marcus and Nomic VP Ben Schmidt discovered that public tests of the Bing chatbot (codenamed "Sidney") in India four months ago produced similarly odd results in long sessions. We've asked Microsoft for comment, but it says in its most recent blog post that the current preview is meant to catch "atypical use cases" that don't manifest with internal tests.
Microsoft previously said it didn't completely anticipate people using Bing AI's longer chats as entertainment. The looser limits are an attempt to strike a balance between "feedback" in favor of those chats, as the company says, with safeguards that prevent the bot from going in strange directions.