Posts Tagged: businesses

The best tablets for small businesses in 2022

The desktop has had its day, and tablets are the device of choice for small businesses. But which tablets are best for business? We’ve picked a few favorites.
Mobile | Digital Trends

Waverly Labs’ new translation tech targets both consumers and businesses

Waverly Labs introduced an updated version of its on-the-ear Ambassador Interpreter, alongside a business-targeted product called Subtitle with a touchscreen.
Wearables | Digital Trends

How is 5G helping businesses in the U.S. right now? We asked the experts

We asked different experts in the 5G and emerging tech industry how businesses in the U.S. are using 5G. Here’s what they said.
Emerging Tech | Digital Trends

Amazon Honeycode is a no-programming-needed app builder for businesses

Amazon Web Services customers now have an easy-to-use app-building tool at their disposal. The e-commerce giant has launched a fully managed service called Honeycode that allows AWS clients to build interactive mobile and web applications with no pro…
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Nextdoor allows businesses to reach out about pandemic relief efforts

Facebook isn't the only site that added ways for people to help out their community during the pandemic. Nextdoor is doing the same thing, with several new updates that'll let you and fellow community members lend a hand to local businesses t…
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FCC plans broadband expansion to over 100,000 rural homes and businesses

The Federal Communications Commission announced today that it will expand broadband internet services to more than 106,000 rural homes and businesses across 43 states. Nine states — Arkansas, Arizona, Montana, North Dakota, Nebraska, New Mexico, Sou…
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Snapchat lets businesses create custom Snapcodes that launch their websites

Snapchat is adding a new feature to its website that could make the app very useful for businesses and website owners — custom Snapcodes that launch websites within the Snapchat app.

The post Snapchat lets businesses create custom Snapcodes that launch their websites appeared first on Digital Trends.

Mobile–Digital Trends

Introducing YouTube Director: A suite of video ad creation products for businesses

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50 percent year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube.

But we know that creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we’re launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.

Make a video ad right from your phone

With the free YouTube Director for business app (available for iPhone today in the U.S. and Canada) anyone can create a video ad for their business quickly and easily—right from their phone. No editing experience required. People like Woody Lovell Jr., owner of the The Barber Shop Club in Los Angeles, are already seeing positive results with YouTube Director.

Woody shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody’s business saw a significant increase in potential customers being able to remember and recognize his ad.2

We challenged five business owners—including Woody—to create a video ad in 20 minutes or less. Watch what happened and download the app to give it a try.



Get a professional to make your video ad

In select U.S. cities, we’re also offering YouTube Director onsite, a service that sends a professional filmmaker to shoot and edit a video ad for free whenever a business spends at least $ 150 to advertise on YouTube. YouTube Director onsite is available in Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C.—and coming to more cities soon.

Is your business an app? We can create a video ad for you too

YouTube Director automated video creates a video ad automatically from existing assets like logos and app screenshots in the App Store or Google Play Store, and is available globally. Reach out to a Google expert (1-855-500-2756) for more information.

No matter what kind of business you’re in, getting started with advertising on YouTube just became a whole lot easier. We can’t wait to see what you make. Happy filming.

Max Goldman, Product Manager, YouTube Director, recently watched “YouTube Director Video Challenge.”


1 Google Data, 2016

2 Woody’s YouTube Director video ad for The Barber Shop Club drove a 73 percent increase in ad recall among target customers on YouTube, and a 56 percent lift in brand awareness (AdWords Brand Lift Study, June 2016)


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