Free users of YouTube in the US have enjoyed picture-in-picture for a long time, but it finally looks set to roll out to users in Europe too.
TalkAndroid
With Motorola going all out with their Razr+ and Samsung’s new Galaxy Z Flip 5 available to pre-order, you may have questions on which of the two foldables’ folding mechanisms will prove to be the most durable. You don’t have to do the research yourself because the Mrkeybrd YouTube channel is running an experiment to […]
Come comment on this article: The Galaxy Z Flip 5 and Razr+/40 Ultra go head-to-head in live folding test on YouTube
Here with a bump in its monthly fees is YouTube whose Premium tier will cost new subscribers an extra couple of dollars monthly. And, just to prove that there’s no such thing as loyaly to long-serving customers the price increase will show in the next payment cycle for existing YouTube Premium customers, bringing the price […]
Come comment on this article: YouTube Premium will cost you a couple more bucks every month
Late last month, Apple uploaded the debut episode of Silo to Twitter to promote the show's season one finale. Now it's doing the same with its other tentpole sci-fi series. Starting Monday, you can watch Foundation's first episode on YouTube ahead of season two'sJuly 14th premiere.
Apple's live-action adaptation of Issac Asimov's classic novel series of the same name premiered in 2021 following a pandemic-related production delay. As 9to5Mac notes, you can already watch the first episode of the series for free on Apple TV, but that requires access to the app and not everyone might want to install Apple's streaming service on their smart TV. Season two of Foundation sees some of season one's original cast, including Lee Pace and Jared Harris, return. Filming of season three is rumored to be already underway. In the meantime, you can watch the show's first episode on Monday at 2PM ET, followed by a live Q&A with showrunner David Goyer.
This article originally appeared on Engadget at https://www.engadget.com/apple-will-stream-the-first-episode-of-foundation-on-youtube-175203218.html?src=rss
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Our guide will teach you how to download YouTube videos on PC, iPhone, iPad, Android, and Mac, and educate you on the ethicacy of doing so.
Digital Trends
YouTube is ready for some more football. The streaming service has snagged the rights to the NFL Sunday Ticket package, which offers access to out-of-market games that air on FOX and CBS each Sunday. DirecTV, the current home of Sunday Ticket, has held the rights since 1994, but the bundle will move to Google’s streaming service next season.
Apple and Amazon were also believed to be in talks for Sunday Ticket. Apple was reportedly the frontrunner at one point, but it’s said to have dropped out of the race last week, leaving Amazon and Google to duke it out.
Sunday Ticket will be available as an add-on for YouTube TV subscribers or as a standalone option on YouTube Primetime Channels, an à la carte service that debuted last month. YouTube hasn’t revealed how much it will charge for Sunday Ticket yet. Sunday Ticket plans for the 2022 season on DirecTV started at $ 294.
NFL 👏 Sunday 👏 Ticket 👏 is coming to YouTube Primetime Channels and @YouTubeTV in *2023*. pic.twitter.com/c8sbA25IXw
— YouTube (@YouTube) December 22, 2022
YouTube and the NFL didn’t announce the terms of the deal. According to The Wall Street Journal, YouTube will pay $ 2 billion per year in a seven-year pact. That’s around $ 500 million more per season that DirecTV is paying. However, DirecTV is believed to have between 1.5 million and 2 million Sunday Ticket subscribers, and it has been losing money on the package for years.
In a statement, the NFL said it and “YouTube will work together to determine additional ways to support distribution of NFL Sunday Ticket in commercial establishments such as bars and restaurants.” The Journal suggested that could lead to YouTube paying the league another $ 200 million per year.
The NFL and YouTube have been partners for several years, dating back to the debut of the league’s main channel on the platform in 2015. Two years ago, YouTube TV subscribers gained access to NFL Network and NFL RedZone. Those will stay on YouTube TV under the terms of the expanded pact. Additionally, the two sides will grant some YouTube creators access to certain NFL tentpole events for content opportunities.
The Sunday Ticket agreement is a major coup for Google. YouTube TV is already home to other sports networks, such as those from the NBA and MLB, but having exclusive rights to a bundle that offers many out-of-market NFL games is likely to draw more users to the streaming service. Amazon Prime Video has an 11-year deal to stream Thursday Night Football games that started this season. Apple is pushing further into live sports as well, with a 10-year deal to stream every Major League Soccer game via Apple TV starting in 2023.
YouTube has removed PornHub's official channel over what it called "multiple violations" of its community guidelines, Variety has reported. Pornhub's YouTube channel first launched in 2014 and had 900,000 subscribers, but it no longer appears in YouTube search and its URL now shows a 404 error.
YouTube said that Pornhub violated its policy against linking to sites that host content not allowed on YouTube. "Upon review, we terminated the channel Pornhub Official following multiple violations of our community guidelines," a spokesperson said. "We enforce our policies equally for everyone, and channels that repeatedly violate or are dedicated to violative content are terminated."
Pornhub's parent MindGeek said that it "vehemently denied" YouTubes claims that it linked out to porn sites. "Pornhub maintains the absolute best trust and safety measures on the internet and takes special care to ensure it does not violate any of YouTube’s Community Guidelines," a spokesperson said in a statement. "Unfortunately, this is just the latest example of discrimination against those in the adult industry."
On Friday, the anti-pornography group National Center on Sexual Exploitation (NCOSE) wrote on its blog that it had flagged content that it believed violated YouTube policies. "After review, YouTube alerted NCOSE that they had terminated the channel for violations of their Community Guidelines." MindGeek, meanwhile, said that performers and sex workers are marginalized groups and called YouTube's "haphazard and arbitrary enforcement… dangerous and harmful."
Mastercard and Visa cut off payments to Pornhub in 2020, with Mastercard saying at the time that it found illegal content on the site. A federal judge refused to remove Visa from a lawsuit alleging that it aided MindGeek in monetizing child pornography. In September, Instagram banned Pornhub permanently, also citing violations of community guidelines.
Google is working to fix an issue that is causing the YouTube mobile app to repeatedly crash for some iOS users. “Hi, we’re aware that many of you using the YouTube app on iOS devices may be experiencing crashes,” the company said in a tweet caught by The Verge. “We’re so sorry about this & have begun working on a fix! Updates soon.”
hi, we’re aware that many of you using the YouTube app on iOS devices may be experiencing crashes
we’re so sorry about this & have begun working on a fix! updates soon🔍
— TeamYouTube (@TeamYouTube) November 30, 2022
As of the writing of this article, YouTube has yet to share more information on the situation. Google did not immediately respond to a comment request from Engadget. We’ll update this article once there’s more information to share. It’s unclear how widespread the problem is among iOS users. On my iPhone, I was able to watch this incredible video of the Artemis 1 launch synced to “Free Bird” without issue during my lunch break. However, Downdetector indicates there have been more than 7,500 reports in the US of the app not working.
The British army is investigating an apparent hack after its official Twitter and YouTube accounts were compromised on Sunday. News of the breach was first reported by Web3 is Going Great. According to the blog, both accounts were simultaneously compromised to promote two different cryptocurrency scams.
Although it has since been scrubbed, the army’s verified Twitter account was briefly changed to look like a page for The Possessed, a project involving a collection of 10,000 animated NFTs with a price floor of 0.58 Ethereum (approximately $ 1,063). During that time, the account tweeted out multiple links to a fake minting website. It’s possible the hack is part of a broader campaign to leverage the recent popularity of The Possessed. On Saturday, the project’s official Twitter account warned its followers of another verified account that was similarly hacked to promote a NFT scam using The Possessed brand.
Over on YouTube, the army’s channel has been made to look like a page for Ark Invest. As of the writing of this article, the channel is livestreaming videos that repurpose old footage of Elon Musk, Jack Dorsey and Ark CEO Katie Wood discussing cryptocurrency. The clips feature an overlay promoting “double your money” Bitcoin and Ethereum scams. According to Web3 is Going Great, a similar scheme netted scammers $ 1.3 million this past May. It’s unclear who is behind the attacks.
“We are aware of a breach of the army’s Twitter and YouTube accounts and an investigation is underway,” an army spokesperson told The Guardian. “We take information security extremely seriously and are resolving the issue. Until the investigation is complete it would be inappropriate to comment further.”
While 2022 has seen its share of crypto hacks, few have targeted government organizations like the British army. To date, most have involved groups like Yuga Labs, the creator of the popular Bored Ape Yacht Club NFT collection. In April, the project’s official Instagram account was compromised in a $ 2.4 million phishing scam. BAYC’s Discord community has also fallen to two separate phishing attacks in 2022.
A new Apple Watch app called WatchTube will now let you watch your favorite YouTube videos on your wrist.
Wearables | Digital Trends
Finding recipes on Google is a chore, so I decided to use TikTok and YouTube instead. And the results might surprise you.
Mobile | Digital Trends
By repurposing in-game Sonic cutscenes and overdubbing amusing new lines, this YouTuber has found a winning formula for satirizing online culture.
Emerging Tech | Digital Trends
YouTube has expanded its restrictive ad settings to allow account owners to block sensitive product ads for things such as pregnancy, dating, and weight loss.
Mobile | Digital Trends
Google has begun rolling out a new update to its iOS YouTube TV app that allows both iPhone and iPad users to take advantage of picture-in-picture functionality. To watch something in PiP mode, swipe up from the bottom of the screen. The video will then automatically resize and move across your device’s display.
iPhone & iPad users 🔊
We’re happy to share that picture-in-picture is now rolling out to your iOS 15+ devices. Simply select a video to watch and swipe ⬆️ from the bottom of the screen to return to the device's homepage. The video can scale down and move across your screen.
— YouTube TV (@YouTubeTV) March 30, 2022
Today’s update is long overdue, a fact Google acknowledged. “We really appreciate your patience while we worked on enabling this key feature for your iOS 15+ devices,” the company said on Twitter. To put the wait in perspective, Apple’s mobile operating system has supported picture-in-picture functionality on iPad since iOS 13 and iPhone since iOS 14. What’s more, the feature has been available through the company’s main YouTube app since last year.
Sometimes a YouTube video deserves more nuanced feedback than a simple comment, or a “thumbs up” or a “thumbs down”. YouTube today is testing timed-specific emoji reactions for a small group of users. Viewers can throw out an emoji when a specific moment in a video resonates with them (or doesn’t).
Users can also get a feel for how others reacted throughout the duration of a video. There will be a separate reaction panel in the comment section of each video that will display emoji reactions by the moment, similar to features already offered by Facebook Live and Twitch.
“If you’re watching a video that is part of this experiment, you can react and see crowd reactions by opening the comment section of the video and tapping into the reaction panel. The test will also show you which moments other viewers are reacting to (which will be anonymized – we won't show who sent each reaction). We're testing multiple sets of reactions and will add or remove reactions based on how the experiment goes!,” wrote Meaghan, a representative from Team YouTube.
Google frequently experiments with new features on YouTube, but they don't always become permanent. YouTube recently tested letting users time their comments to specific points in a video and hiding the “dislike” button. As far as user engagement goes, YouTube is relatively light on options.
Emoji reactions have been hit-or-miss on other social media platforms. Twitter experimented with emoji reactions to tweets last year, and reactions were largely ambivalent. But unlike tweets, videos are a lengthier medium and more likely to elicit a multitude of reactions. YouTube creators are likely to receive more detailed user feedback via emoji as well, such as being able to nail down if a joke landed or bombed.
YouTube is testing emoji reactions on a small number of channels to start but will expand the feature depending on the reception. Users will have a wide array of emoji reactions at their disposal, including the face with tears of joy, a heart, the shocked face, the celebration party poppers, the “keep it 100” sign, a question mark, the idea light bulb and a screaming cat.
Mobile YouTube is great for when you want to watch stuff on the go, but you may just want to listen to YouTube while browsing elsewhere. We’ll show you how.
Mobile | Digital Trends
There are several ways to save YouTube videos for offline viewing. We show you how to download videos to your iPhone so you can hang on to your favorites.
Mobile | Digital Trends
It’s a few months since Google and Roku’s spat about YouTube TV became public, and now it seems that access to another of the search giant’s apps is also on the line. This time it’s the turn of the YouTube app which could be removed from Roku on December 9th thanks to it and Google […]
Come comment on this article: Google and Roku’s ongoing feud could result in the removal of the YouTube app from December 9th
Google is bringing YouTube Music to older Wear OS watches after rolling it out to the Snapdragon Wear 4100 watches last month.
Wearables | Digital Trends
If you’ve had satellite or cable services for a few years, you’re probably familiar with the carriers and networks squabbling and fighting over contracts. Comcast doesn’t want to pay more to carry Viacom’s channels, Viacom threatens to pull everything, Comcast caves, and your monthly price goes up by $ 6 per month. Switch out those two […]
Come comment on this article: [Updated: The deal has been temporarily extended] NBC Universal and YouTube TV are squabbling, and you might lose some channels
Google’s YouTube Music app is no longer exclusive to watches running Google Wear OS 3. The company is bringing it to older devices this week.
Android | Digital Trends
YouTube is running a new experiment where users can finally download its videos on their desktop browsers without the need for insecure third-party apps or sites. The new ability is available via the Labs section on YouTube for Premium subscribers only. Besides being limited to YouTube Premium subscribers, the download on desktop feature is in […]
Come comment on this article: YouTube Premium subscribers can now download videos on desktop browsers
Google’s YouTube Music transition from Google Play Music has been bumpy at best. YouTube Music still isn’t the best streaming service on the block and still hasn’t fully replicated GPM’s features, and a big one that’s missing is annoying Sonos owners. No YouTube Music on Sonos See, Sonos uses its own streaming protocol, not the […]
Come comment on this article: Sonos is missing out on the forced YouTube Music conversion
2020 has been one doozy of a year so far, and it’s not quite finished yet, unfortunately. And while we managed to dodge a bullet otherwise known as YouTube Rewind 2020, YouTube Music has taken it upon itself to rustle up a ‘2020 in review’ playlist for its subscribers. YouTube Music isn’t giving you any […]
Come comment on this article: YouTube Music’s ‘2020 in Review’ playlist is here to take your mind off everything else
You won’t find the source code for YouTube-DL, a popular tool that can be used to download videos from YouTube, and for some of its forks and copies on GitHub anymore. When you visit their pages, you’ll find a notice that says the “[r]epository [is]…
Engadget
Despite being a Wear OS fan (yes, there are some), I can’t deny that the Apple Watch is sitting pretty at the top of the smartwatch pyramid. Weirdly, Google is making the experience even better by bringing YouTube Music to the Apple Watch before its own smartwatch platform, which means that users can browse their […]
Come comment on this article: Wear OS looks on enviously as Google brings YouTube Music app to the Apple Watch
At some point in your YouTube watching career, you’ve probably dug into the description of a video to tap on an Amazon referral link. Whether you’re into tech, photography, gaming or almost any other hobby, most channels use those links as a way to g…
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TikTok has gained popularity and seemingly notoriety in recent months with the US government using it as a new weapon in its trade war with China. While it seems that Oracle is set to do a deal with TikTok so that it can continue operating in the US, Google has taken the opportunity to launch […]
Come comment on this article: Google takes on TikTok with YouTube Shorts
After years of offering TV service along with its high-speed internet package, Google Fiber announced in February that it will only offer new customers options to sign up for streaming services. At the time, it supported YouTube TV and fuboTV, and no…
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If you’ve been given a subscription for Google Play Music (GPM) and have found out that the service will begin being phased out during September, have no fear; Google has got your back. Instead of leaving you out in the cold, the search giant will, according to one Reddit user, convert your GPM subscription into […]
Come comment on this article: Google will convert gifted Play Music subscriptions to YouTube Music and throw in some Play Store credit too, maybe
Steve Wozniak has filed a lawsuit against YouTube, saying the site has repeatedly ignored his requests to take down phony bitcoin giveaways that use his name. He compared YouTube’s actions to Twitter, which quickly removed similar scams after Wozniak…
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In 2017, we introduced YouTube TV, live TV designed for the YouTube generation — those who want to stream TV when and how they want, without commitments. We’ve just passed the three-year mark, so I wanted to take this opportunity to update you on how we’re thinking about YouTube TV.
Since launch, we’ve listened to your feedback and worked to build an experience that fits the needs of everyone in your family, by adding highly-requested content like PBS and Discovery Network brands, including HGTV and Food Network, and launching new features to reinvent how you watch live TV.
As we continue to build a best-in-class experience for you, we have a few updates to share: new content launching today, new features we’ve recently introduced, and an updated price.
Earlier this year, we let you know that we’d soon be adding more of ViacomCBS’s family of brands to YouTube TV, which includes 8 of your favorite channels launching today: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1.
That means you can follow the biggest stories in news, politics and pop culture with “The Daily Show with Trevor Noah;” catch up with Catelynn, Cheyenne, Maci, Mackenzie and Amber on “Teen Mom OG;” join the search for America’s next drag superstar with “RuPaul’s Drag Race;” go on an adventure with “SpongeBob SquarePants;” and follow the fictional lives of the Dutton family on the new season of “Yellowstone,” airing now.
BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick are also set to come to YouTube TV at a later date.
In addition to our base plan of now more than 85+ channels, we also recently introduced Cinemax and HBO Max, which includes all of HBO plus a robust library of content and original series, to our growing list of add-on channels, making YouTube TV your one-stop shop for entertainment.
We’re always listening to our member’s feedback on the channels they want to see on YouTube TV, but we’re also continuously building new features and making improvements that reinvent how you watch TV and interact with your favorite content on YouTube TV. Here are just a few of those features and updates we’ve launched recently:
As we continue to evaluate how to provide the best possible service and content for you, our membership price will be $ 64.99. This new price takes effect today, June 30, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle on or after July 30.
We don’t take these decisions lightly, and realize how hard this is for our members. That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV. YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus 6 accounts per household each with its own unique recommendations, and 3 concurrent streams. It’s all included in the base cost of YouTube TV, with no contract and no hidden fees.
While we would love every member to continue to stay with our service, we understand that some of you may choose to pause or cancel your membership. We want to make YouTube TV flexible for you, so members can pause or cancel anytime here.
As the streaming industry continues to evolve, we are working to build new flexible models for YouTube TV users, so we can continue to provide a robust and innovative experience for everyone in your household without the commitments of traditional TV.
Thank you for being a part of the YouTube TV family. We’ll continue to work to make it the best place to watch live TV, how you want it.
Christian Oestlien, Vice President of Product Management, YouTube TV
YouTube has always been a place where people come to be informed, inspired, and delighted. Over the past few months, as our daily lives have changed in response to the coronavirus (COVID-19) pandemic, we’ve seen people turning to YouTube more than ever. As part of our ongoing commitment to transparency, we’ve created How YouTube Works — a new website designed to answer the questions we most often receive about what we’re doing to foster a responsible platform for our community, and explain our products and policies in detail. How YouTube Works will launch in the U.S. today with plans to launch in more countries over time, starting in mid-June.
How YouTube Works addresses some of the important questions we face every day about our platform — involving topics such as child safety, harmful content, misinformation, and copyright, as well as tackling timely issues as they arise, like how we have responded to the COVID-19 crisis and how we support elections. Within the site, we explain how we apply our responsibility principles (the Four Rs) — which work alongside our commitment to users’ security — to tackle these important questions.
How YouTube Works provides an in-depth look at our products and settings, such as YouTube Search, Recommendations, privacy controls, and Ad Settings, showing how they help people have the best possible experience while they’re using YouTube. Additionally, users will find details of our policies — like our Community Guidelines and monetization policies — so everyone in the community knows what they can and can’t do on YouTube. We explain how our policies are developed and enforced in partnership with a wide range of external experts and Creators.
To show the progress we’ve made on managing harmful content, How YouTube Works includes facts and figures from our Community Guidelines Enforcement Report, which explain how and why we’ve removed videos recently.
We also provide data, records, and current trends that have emerged on YouTube to help you better understand the next generation of Creators and artists. People can explore the stories behind some of YouTube’s creative entrepreneurs as well, and discover how they are transforming their lives and communities — like Cheong Choon Ng, who built a thriving craft business; and Meredith Bell, who was able to realize her dream of becoming a farmer.
How YouTube Works is an important part of our ongoing transparency efforts to ensure millions of users, creators, and artists can continue making YouTube a place to connect with others, learn about the world, and showcase their creative talents.
Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach new audiences on YouTube and partner with creators to amplify their message. Over the years, we’ve seen branded content grow on YouTube, thanks to the direct connection creators have with their fans. In fact, the influencer marketing industry as a whole is projected to reach $ 15 billion by 2022.
Given the success our brands and creators have seen with branded content on YouTube, we are evolving FameBit to YouTube BrandConnect.
Through YouTube BrandConnect, we’re making it easier for creators and brands to create branded content that is both authentic and effective. Our focus will continue to be supporting and driving revenue to creators, providing measurable campaigns for brands, and reaching viewers with authentic and relevant content. We’ve built unique, industry-first features within our branded content platform to support each of these goals.
On the creator side, we’ve developed insights-based matchmaking tools that allow more access to branded content deals for eligible creators across YouTube. Because of the connection that creators have with their fans, our proactive matchmaking produces highly engaging and relevant branded content. And it’s working – over the past two years, average deal size across the full service product grew more than 260%.
YouTube creators have a real-time pulse on their community and have the flexibility to pivot their content to serve audience (and brand) needs, something we’re seeing firsthand right now. For example, the Reese’s brand’s March Madness campaign took a turn when the annual basketball tournament was cancelled due to the pandemic. Creators including 2Hype, Smosh Pit, and Eh Bee Family were able to adapt their previously-shot content to still bring a relevant vibe to fans at home, while driving strong consumer engagement and awareness for Reese’s Miniature Cups newly designed packaging, which was perfect for a stay-at-home game of couch basketball.
For brands, we’ve added new measurement solutions like Brand Interest Lift, Influencer Lift, and organic view-through conversations that provide them with real-time campaign results and bring the accountability of digital advertising to branded content campaigns. Brand Interest Lift allows advertisers to measure consumer search behavior resulting from viewing the creator’s video, and Influencer Lift measures consumer sentiment on Purchase Intent, Brand Recall, and more. Through Google insights and tools, it is possible for brands to measure the impact and ROI of influencer marketing for the first time on YouTube.
We’ve also introduced several ads technology innovations such as the shopping shelf and app shelf to help viewers buy products and download apps being discussed in creators’ videos directly from the watch page. This will soon expand to a new media shelf, where viewers can buy or rent movies and shows. We’ve also introduced new technologies like the AR try-on experience that allow viewers to virtually try on and shop products, alongside their favorite creators.
Eligible creators in the U.S. with 25,000+ subscribers will be able to sign up for YouTube BrandConnect directly in YouTube Studio, where we’ll be adding more campaign management features in the coming months. With YouTube BrandConnect, brands can easily connect and measure branded content campaigns with their Google and YouTube advertising strategies – allowing for full-funnel influencer marketing integrations.
We’re always looking for new ways to help creators earn more money, and we’ve added additional resources to help creators get started making branded content on Creator Academy. We’ll continue investing in our technology and expanding internationally to bring new experiences to creators, brands and their fans globally. This is just the beginning for YouTube BrandConnect, and we’re excited to bring even more value to creators, brands, and viewers through branded content campaigns in the months ahead.
Lori Sobel, Global Business Head of YouTube BrandConnect
Henry Scott-Green, Product Manager at YouTube BrandConnect
Several times a year, CEO Susan Wojcicki updates users and creators on YouTube’s priorities. This Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube is working on behalf of creators.
In the last few months, we’ve experienced enormous tragedy and loss.
As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, unemployment, and juggled added responsibilities with kids at home.
And over the past few weeks, we’ve grieved together as the Black community has endured more senseless acts of racial terror and violence. We know that for many, tragedies like these are a persistent reminder of the harm caused by systemic racism. They also compound the toll of the pandemic, which disproportionately impacted Black and Brown communities in the U.S. and abroad.
At YouTube, we believe Black lives matter and we all need to do more to dismantle systemic racism. We join in protest against the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many others before them.
The painful events of this year have reminded us of the importance of human connection and the need to continue to strengthen human rights around the world.
Our platform has been a place where people come together since YouTube first launched 15 years ago. And in the midst of uncertainty, creators continue to share stories that might not otherwise be heard while also building online communities.
We have always been proud that we are a platform that celebrates a broad and diverse set of voices. And we have implemented many policies and product features to protect our communities.
But we recognize we need to do more, in particular with the Black community, and that is why we are committing to following actions.
We’re committed to doing better as a platform to center and amplify Black voices and perspectives.
We’ve taken many steps over the years to help protect diverse communities from hate and harassment across the platform, including Black creators and artists. And last year, we developed more stringent hate speech and harassment policies. Our updated hate speech policy specifically bans videos alleging that a group is superior based on qualities like race, gender, religion, or sexual orientation in order to justify discrimination, segregation or exclusion.
As a result of these changes and our ongoing enforcement, last quarter alone we removed over 100,000 videos and 100 million comments for hate and harassment.
That said, we know there’s more work to do.
Building on our work over the past several years, we’re taking this moment to examine how our policies and products are working for everyone — but specifically for the Black community — and close any gaps. And more broadly, we will work to ensure Black users, artists, and creators can share their stories and be protected from hateful, white supremacist, and bullying content.
Generations of Black Americans have been waiting for justice in the United States, and we know the effect of inequality is felt around the world.
I’m committed to listening — to Black employees at YouTube, to Black creators, to Black artists, to leaders in the Black community, and to Black users who tune in to YouTube every day.
There is much work to do to advance racial equity in the long-term, and these efforts will continue in the months and years ahead.
Over the past few months, another top priority has been connecting people to trusted information as the coronavirus pandemic spread around the globe. Our teams started by engaging with public health officials in more than 90 countries so they could make locally relevant information available, which we display on our homepage and in panels that appear on videos and in search results about COVID-19. Collectively, these panels have been shown more than 200 billion times.
YouTube also launched a dedicated COVID-19 news shelf, with videos from health authorities and news organizations, in more than 30 countries around the world. We’ve found that when people come to YouTube searching for coronavirus topics, on average 94 percent of the videos they see in the top 10 results come from high authority channels. We think this is important progress, even as we keep working to bring that number higher.
In addition to raising up trusted information, we have also been focused on combating harmful medical misinformation. We’re consulting on an ongoing basis with health authorities like the WHO and local organizations like the CDC, the Korean Ministry of Health and Welfare, and India’s Ministry of Health and Family Welfare, as well as expert medical and public health professionals, to design policies based on the latest science. We updated our policies to prohibit content with harmful medical information, for example saying the virus is a hoax or claiming there is a guaranteed cure. To date, we’ve removed over 200,000 videos for violating these policies.
We also understand the importance of representing a broad set of voices in the public debate. There are a range of opinions on topics like how governments respond to the crisis, when and how we should reopen economies, and criticism of health authorities and government officials. We want to ensure these important discussions continue on the platform, even as we work to combat misinformation.
Creators also have an important role to play in helping connect people to useful information. Forty high-profile creators have spoken with leading health officials, including Dr. Jaime Sepúlveda’s Spanish-language interviews with creators and Dr. Anthony Fauci’s conversations with Trevor Noah, Dr. Mike, Lilly Singh, Phil DeFranco, Dr. Regina Benjamin and Dr. Georges Benjamin also spoke with Black creators about the impact of COVID-19 on the Black community. These creator interviews have been seen in more than 160 countries and received more than 43 million views.
And more than 700 creators and artists joined YouTube’s #withme PSA campaign, encouraging users to stay home and highlighting important messages about how to stop the virus.
These public service announcements are reaching people around the world – they’ve received over three billion impressions.
Thank you to all of our creators who led the way with this initiative.
YouTube has always been a key learning resource, but we are now seeing a record amount of engagement. The average daily views of videos with homeschooling in the title have more than tripled globally in the last three months.
As students began learning from home, some of the first events we featured on Learn@Home were live streams hosted by The College Board to help high school students prepare for Advanced Placement tests in May. The response exceeded our expectations – the videos from the first day of live streaming have received more than 700,000 views. And students preparing for AP exams through the daily live streams received unexpected support from Lin-Manuel Miranda, who recently hosted a special edition U.S. History master class.
Creators have launched live stream series to help students of all ages stay motivated to learn at home, from Khan Academy to Mark Rober to 3Blue1Brown. And we’ve seen new read-alongs for children, like PBS Kids with Michelle Obama and Dolly Parton’s weekly Goodnight with Dolly.
And students are even finding ways to keep up with physical education on YouTube by tuning in to daily shows like PE with Joe or taking a dance break with KIDZ BOP.
In our house, kids aren’t just learning online, they’re also virtually celebrating holidays, birthdays, and even hosting sleepovers with their friends.
We’re finding new ways to connect, and at YouTube, we’re seeing communities bringing people together online.
People are using live streams at a much higher rate, with live watchtime on TV screens up over 250 percent year-over-year on YouTube globally during the height of stay at home measures around the world.
Live streams are also helping us capture moments that otherwise would have been lost, like graduation ceremonies. To mark this key milestone, we developed an online #DearClassof2020 commencement headlined by President Barack Obama and featuring Lady Gaga, Dude Perfect, Jackie Aina, The Try Guys, Malala Yousafzai, former Secretary of Defense Robert M. Gates, former Secretary of State Condoleezza Rice, and Google’s own Sundar Pichai.
Creators have also stepped in to support global relief efforts, like jacksepticeye’s live stream #HopeFromHome, which raised money for the United Way. Creators in the United Kingdom came together for Stream #WithMe, a live fundraiser benefiting NHS. And artists and creators joined One Love Asia, a concert benefiting UNICEF.
To enable the YouTube community to have even more impact, this year we’ve expanded the access to our donate button from 1,500 eligible channels to more than 40,000, allowing more creators to easily engage their audiences on causes they care about.
Even during these incredibly difficult times, we’re seeing unprecedented creativity from our creative community. Because creators are experts at filming to suit any style, from high-production to garage studios, they were able to quickly adapt and make content that reflected our new reality, from yoga for stress release to quarantine routines.
And artists are bringing fans together online and making YouTube a virtual concert venue. Bands like the Rolling Stones, Radiohead, and the Grateful Dead are releasing live concert footage every week, giving fans something to look forward to while staying at home. Brazilian singer Marília Mendonça hosted a live stream concert on YouTube from her home last month, and the video has been viewed more than 20 million times.
We’re also welcoming cultural institutions that are creating or expanding their YouTube channels, giving audiences the chance to tune in to legendary performances from The Bolshoi Ballet, weekly releases of Andrew Lloyd Weber musicals on The Shows Must Go On, and Shakespeare plays streamed by The Globe Theatre.
And there’s been a rise in new formats for content during quarantine. We’ve seen YouTube’s first virtual fashion show and a streaming global film festival.
Gaming creators are also drawing new audiences. Travis Scott leveraged the power of the popular game Fortnite to perform unreleased music to viewers around the globe without ever leaving his house. Viewers tuned in live to streams from Flakes Power, Muselk, Avxry, Valkyrae and other gaming creators, with all four experiences garnering 100 million views on YouTube.
Thank you to all the creators and organizations who are releasing new content during this time, from tips for working at home to DIY advice from a dad who launched a YouTube channel to answer questions like how to hang a shelf or unclog a drain.
Whether your views are in the hundreds or in the millions, you’re making the world a little brighter for someone watching from home.
As creators rose to meet the challenges of the pandemic, they also faced obstacles along the way. We know the uncertainty of the past few months has been hard and our team is working to provide support. In March, we adjusted our policy to enable ads for content from creators and news organizations discussing the coronavirus.
Given fluctuations with the advertising market, we are encouraging creators to also invest in other forms of monetization to grow and diversify their revenue. Since the beginning of March, we saw over two million viewers support creators by purchasing their first Super Chat, Super Sticker or membership on YouTube.
The number of creators earning the majority of their YouTube revenue from memberships and paid digital goods is up 40 percent since January.
And with more artists now going live on YouTube, we recently announced that we’ll be extending the availability of Super Chat and Super Stickers to more artist channels.
This year we’ve also worked to give creators more control over monetization decisions and to provide transparency with our policies by expanding Self Certification to all creators in the YouTube Partner Program (YPP). With Self-Certification, creators tell us what’s in their video and how it complies with our ad-friendly guidelines.
In the past few weeks, you may have heard questions raised about Section 230, a regulation in United States law that allows YouTube to be an open platform while protecting the community from harmful content, like content that incites violence or endangers children. We believe undermining Section 230 would impact our ability to protect our users and would also significantly limit content from a wide range of creators across the political spectrum who have a voice on our platform. Such a change might require online services like YouTube to “over-filter” content, making it more difficult for creators to share breaking news, create learning content, expose injustice, and amplify a diversity of voices and opinions.
We’ll continue to work on your behalf to explain how eroding 230 would harm the creator ecosystem globally.
YouTube creators have long been known for their authenticity, and I appreciate how creators have openly shared how hard it is to create content as we navigate new challenges. It’s important for all of us to make our mental health and wellbeing a top priority.
People come to YouTube every day looking for information and resources, and we realize we have a tremendous opportunity to shine a light on various health issues.
Over the last few months, we’ve seen a 45 percent increase in views of meditation videos and a growing popularity of mindfulness and wellbeing content.
Our teams also recently expanded the tools available to users to help prioritize wellbeing. We’ve added a new bedtime reminder, in addition to our “take a break” option, to help viewers manage their time on YouTube.
And through our Get By #WithMe campaign, we’ve partnered with creators to spotlight videos like Why Support Helps with Kati Morton. Creators like Kati are helping educate and reduce the stigma associated with mental health.
The past few months have been incredibly challenging, and we still have a long road ahead of us. But even in these difficult circumstances, I’m finding glimmers of hope every day on YouTube – your passion and creativity have been inspiring.
Thank you for all the ways you’re coming together to support one another, and for all the ways you’re giving back.
You’re reminding us to look for the good, even when so many things about life feel out of order.
Thank you for being a part of our community. Whether you’re connecting with people on YouTube across your city or across the world, your voices are coming together to make a difference.
Susan Wojcicki
It’s about that time of year again when we dig into Google’s shiny new music streaming service. YouTube Music was designed to eventually replace Google Play Music, which seems like the most beloved music streaming app on the internet. But here we are, two years later, and we’re only just now starting to see YouTube […]
Come comment on this article: YouTube Music 2020 review: Getting better every year
YouTube’s dedicated app for kids is now out for download from the App Store on Apple TV, so long as it’s available in your region. It works on both the 4K and the HD versions of the device, and you can use the Siri Remote to fire it up by saying “Hey…
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Like millions of families around the world, my family and I have been breaking our fast this Ramadan in the safety of our own home in the sunny city of Jeddah, Saudi Arabia — something I am very grateful for. Although I love my family, and I am thankful to have them here with me this Ramadan, something was still missing.
So I reached out to a few of my friends (Omar Hussein, Noor Stars, the Saudi Reporters, Asrar Aref, and the Anasala Family) and asked them if they wanted to come over for Iftar, and to bring millions of their friends with them.
On Tuesday, May 19, we decided to break our fast together at 6:32 p.m. — sunset in Saudi Arabia. We played games, showed-off our cooking skills, and finally broke our fast along with thousands of people who joined us from across the country and beyond.
What’s incredible is that people all around the world have been trying to find innovative ways to create that sense of togetherness during the holy month while staying safe. Earlier this month, creators in Indonesia came together and hosted a virtual Iftar, bringing together people from all over the country. Also next week, on May 26 at 8 p.m. EEST, Arab popstar Nancy Ajram is going to host a special Eid celebration concert on her YouTube channel.
I am proud I got to be part of this incredible experience that showed the world the power of YouTube and the creator community. Bringing this many people together during this difficult time is truly rewarding.
From all of us, we wish you a Ramadan Kareem and a blessed Eid ahead.
Mohamed Moshaya, YouTube Creator based in Saudi Arabia
Over the past few years, we have enhanced YouTube Music to deliver a comprehensive listening experience, and have also added features to make Google Play Music users feel right at home. Starting today, we’re excited to officially begin inviting Google Play Music listeners to effortlessly transfer their music libraries, personal taste preferences and playlists to YouTube Music, their new home for music listening and discovery.
For now, users will continue to have access to both services. We want to ensure everyone has time to transfer their content and get used to YouTube Music, so we’ll provide plenty of notice ahead of users no longer having access to Google Play Music later this year.
We know many listeners have spent a lot of time creating their perfect music and podcast libraries in Google Play Music, so we’ve made it simple to move both to their new homes. All Google Play Music users will soon receive an email with detailed instructions on how to begin transferring your full Google Play Music history and content, as well as podcasts, to their new homes.
Music fans will be able to start the transfer process of their music library to YouTube Music by following these simple steps:
You can also check out the video with transfer details HERE.
And if you’re a podcast listener, you can visit this web page and transfer your subscriptions and episode progress to Google Podcasts with a single click. Google Podcasts is our dedicated podcast player available for free on Android and iOS, and accessible from Google Assistant, Google Search, Google Home and more.
We’re looking forward to Google Play Music users transferring their libraries, so they can begin listening and exploring on YouTube Music and Google Podcasts.
For listeners new to YouTube Music, the streaming service is your personal guide to the world of music, simply organized in an app and web player. A bit more on what YouTube Music has to offer:
We’ve listened to Google Play Music user feedback and recently introduced additional new features to YouTube Music for fans to enjoy. Some of the YouTube Music features we’re most excited to share include the following (with more updates on the way!):
Existing pricing is the same between Google Play Music and YouTube Music. Fans can enjoy the ad-supported version of YouTube Music for free, or enjoy YouTube Music Premium, a paid membership that gives listeners background listening, downloads and an ad-free experience for $ 9.99 a month. Or you can try YouTube Premium to extend ad-free, background listening and offline playback across all of YouTube for $ 11.99 (USD).
Google Play Music Unlimited members will be automatically granted the equivalent tier of YouTube Music Premium or YouTube Premium based on the level of benefits with their current subscription, at the same price*.
We can’t wait for you to start exploring YouTube Music features and discovering new music favorites along the way. Have more questions or need help? Check out all of our support resources here.
*Some users may see a price difference upon transfer. Learn more here.
It’s a move that we’ve expected ever since Google launched the new music streaming service back at Google I/O 2018 and today is finally the day that the prophecy comes true where Play Music subscribers are urged to transfer their libraries over to YouTube Music. And while it’s not compulsory right this moment, the final […]
Come comment on this article: The end is nigh as Google Play Music gains option to transfer song libraries to YouTube Music
With the coronavirus lockdown resulting in streaming services scrabbling for more content to satiate those of us that are self-isolating, YouTube TV is set to add more than a dozen new channels to its line-up courtesy of a new multi-year agreement with ViacomCBS. As the third most popular live TV streaming services in the US, […]
Come comment on this article: YouTube TV doubles down on ViacomCBS content this summer with 14 extra channels
YouTube Originals today announced a new slate of projects aimed to support, entertain and educate viewers around the world. Among the announcements, celebrities and educators come together to energize distance learning in “Celebrity Substitute” including Karlie Kloss working through a coding problem and Ken Jeong giving a Biology lesson; a weekly series “Stay Home With: YUNGBLUD,” following the UK recording artist and his band as they adjust to a remote lifestyle while creating music; a short-form family series, “Create Together #WithMe,” hosted by Joseph Gordon-Levitt featuring the creations of everyday people collaborating to make art on HITRECORD and YouTube while being at home; and “The Secret Life of Lele Pons” which gives an intimate look at battling Tourette Syndrome and OCD while juggling life in the spotlight.
In addition, engaging new content will come directly from notable YouTube personalities who will be able to leverage the global platform’s quality livestream capabilities from a safe space. Kicking off this new wave of content is a first-of-its-kind global live event, “The Creator Games Presented by MrBeast,” hosted by top Creator and philanthropist MrBeast (34M subscribers) on April 25, where he will challenge some of the platform’s biggest stars to remotely go head-to-head in a battle of stay-at-home games where there can be only one winner. The proceeds will go to a COVID-19-related charitable organization.
“YouTube’s greatest strength is its ability as a global platform to build community and connection among people from all walks of life,” said Susanne Daniels, Global Head of Original Content for YouTube. “We’re working to develop exciting new original content that is relevant, useful, and entertaining in order to deepen those connections and give people an outlet to come together.”
Also, as part of YouTube’s continued commitment to families, beginning in May, several new kids & family Originals will launch and be available on YouTube and YouTube Kids. These new Originals will help inspire kids’ curiosity, creativity, resourcefulness and resiliency during these unusual times.
Below is the current list of planned new Originals rolling out within the next few months:
In this new Learning Playlist, a roundtable of leading female financial experts provide answers to the questions surrounding personal finances that we are all desperate to know. Offering a step by step guide for viewers, this first series of videos covers pressing questions about filing taxes and the COVID-19 stimulus check. “Money Talks” is produced by Refinery29.
A global LIVE event where popular YouTube creator, MrBeast (34M subscribers), challenges the platform’s biggest stars to remotely go head-to-head in a first-of-its-kind battle of stay-at-home games where there can be only one winner. “The Creator Games Presented by MrBeast” will encourage viewers to donate to support COVID-19-related charitable organizations and is produced by Night Media and Fly On the Wall.
This weekly episodic series follows UK recording artist, YUNGBLUD, through a month at a rental apartment in L.A. Along with four friends – his manager, videographer and two bandmates with whom he is quarantined – YUNGBLUD attempts to shoot a music video, write new songs, cook meals and stay connected to his UK-based family and avid global fanbase, all within the disconcerting shelter-at-home restrictions. “Stay Home With: YUNGBLUD” will encourage viewers to donate to support No Kid Hungry and is produced by Stick Figure Entertainment.
In celebration of International Dance Day (April 29), this special will feature acclaimed choreographer Matt Steffanina as host, and talented dancers and choreographers from across the globe as they come together to provide dance-lovers with high octane performances to today’s chart topping songs in a way that can only be done on YouTube. Choreographers and dancers including LaurieAnn Gibson, WilldaBeast Adams, Chachi Gonzales, Kasia Jukowska, Vale Merino, Sonali Bhadauria, FitDance, Kaelynn KK Harris, Twist And Pulse, D-trix and more will be featured. “#MoveWithMe” will encourage viewers to donate to support the COVID-19 Solidarity Response Fund for WHO during the event and is produced by Den of Thieves.
In “Stream #WithMe”, a star-studded crew of some of the UK’s most loved YouTube creators and stars let us in on how they are coping with the lockdown experience in a livestream celebration of solidarity. The all-star group of creators and celebrities will share tips on how to keep entertained, upbeat, and active as they tag-team their way through four hours of joyful unexpected performances and exciting challenges culminating in an almighty stunt for the nation. “Stream #WithMe” will encourage viewers to donate to support NHS Charities Together and is made in partnership with Electric Robin (part of EndemolShine UK).
Around the world, millions of students are joining virtual classrooms as part of the current distance learning initiative and teachers are looking for ways to keep their students engaged and focused to stay on target with their curriculum. In this series, some of the brightest celebrities and educators come together to energize distance learning. In each episode, a celebrity steps in to teach crucial high school lessons with real teachers. Some examples include Karlie Kloss working through a coding problem, or Ken Jeong giving a biology lesson that will be remembered for years to come. Additional celebrity substitutes include: Bill Nye, Camila Mendes, Janelle Monáe, and Terry Crews. “Celebrity Substitute” is produced by B17 Entertainment.
In this raw and intimate five-part series, internet personality and music artist Lele Pons shares a side to her that no one knows about… Her lifelong struggle with Tourette Syndrome and OCD. Viewers will follow along on her journey of building and expanding her music career while battling what was previously hidden. Link to official trailer HERE. “The Secret Life of Lele Pons” is a Shots Studios Production.
The critically-acclaimed monthly book club, “BookTube,” is creating a special “Read With Me” episode premiering May 21. Now more than ever, people around the world are turning to books to help them feel connected. This special episode will feature several celebrities, booktubers, and authors – including Melinda Gates, John Grisham, James Patterson, Elizabeth Gilbert, Nicholas Sparks, Elaine Welteroth, and many more – sharing their current book recommendations. Additionally, the June 2020 episode of “BookTube” will feature authors Dr. Vivek Murthy, former U.S. Surgeon General (author of Together: The Healing Power of Human Connection in a Sometimes Lonely World), Lori Gottlieb (author of Maybe You Should Talk to Someone) and Haemin Sunim (author of The Things You Can Only See When You Slow Down) discussing anxiety, mental health, and advice for self care during these uncertain times. “BookTube” is produced by Boardwalk Pictures.
This mini-series, hosted by Joseph Gordon-Levitt, invites friends and families from all over the world who are coping with this unprecedented time of isolation to come together and showcase their creativity and collaboration. Rather than profiling lone artists and showcasing their finished work, each weekly episode will document the creative process as people find each other online and remotely collaborate on a variety of family friendly projects—short films, short documentaries, music videos, and more. Anybody can come be a part of the show on HITRECORD, Gordon-Levitt’s Emmy-winning platform for creative collaboration. “Create Together #WithMe” is produced by Brian Graden Media and HITRECORD.
A social media mystery in a social distancing era! This scripted event series follows a group of bored teens working together online to solve a mystery involving one of their neighbors. Shot entirely via webcam and smartphone, “Locked Down” is a suspenseful look at how young people stay in touch while having to stay away, as well as what happens when boredom leads to suspicion. The story unfolds almost in real-time as the friend group works together – from a distance – to solve the mystery, while also exploring their own anxieties and frustrations about life during a pandemic. “Locked Down” is created and produced by Toronto-based Sinking Ship Entertainment (Dino Dana, Endlings, Odd Squad).
Latin America’s top YouTube creators Juanpa Zurita (10.2M subscribers) and Luisito Communica (30.6M subscribers) come together for the first time to document an unprecedented situation (COVID-19 quarantine) in an unprecedented way. Filmed entirely under quarantine with no physical interaction, viewers will hear first hand personal stories from around the globe, including YouTube creators, health specialists, and everyday people as they reflect on their reality. Their challenges, their hopes, their solutions, their stories of inspiration and most importantly the resilience of human nature. This limited series will give a voice to individuals around the globe to unify us regardless of region or language. This project is produced by DW Entertainment & Media.
These new projects join a robust slate of learning, music and personality-focused original series and specials including “Kevin Hart: What the Fit,” (new episodes premiere each Thursday), YouTube Originals’ first beauty competition series, “Instant Influencer with James Charles” (premiering April 24), “TWICE: Seize the Light,” an 8-part docu-series on the K-pop girl group (premiering April 29 KST) and “Dude Perfect: Backstage Pass” chronicling the YouTube supergroup’s rise to fame (premiering May 11). Personality-driven projects including third seasons of hit scripted series “Cobra Kai” and “Liza on Demand,” “This is Paris” starring Paris Hilton and an unprecedented live event with David Blaine are scheduled to come later this year.
As part of YouTube Originals’ programming strategy, YouTube’s audience of two billion logged-in monthly users will continue to have the opportunity to enjoy new, upcoming original series and specials, focused on music, learning, personalities and kids & families, for free with ads. YouTube’s subscription service, YouTube Premium, will continue to offer ad-free access to all YouTube Originals as well as bingeabilty and exclusive content for select programs behind the paywall.
This news comes on the heels of YouTube’s recent announcements to release popular legacy and kids & family original content in front of the paywall, and the larger global initiative to encourage the world to stay home and save lives through the platform’s At Home #WithMe campaign. The campaign expands upon #WithMe — a trend continuing to grow on YouTube over the past 15 years — showcasing how people all around the world find community and engage with one another, especially during this time of crisis. From Emma Chamberlain, Markiplier and The Dolan Twins, to Karlie Kloss, Venus Williams, Sam Smith, Shawn Mendes, Hailee Steinfeld, J Balvin and many more, the campaign features YouTube creators, music artists, athletes and celebrities who have all made a home on YouTube.
With everyone staying indoors and practicing social distancing in the midst of the COVID-19 pandemic, we’ve seen some sites and services degrade video quality to deal with the boost in traffic that they’re getting. As of right now it’s mostly just affected Europe, but Google has announced they’ll be throttling YouTube video streams across the […]
Come comment on this article: Google is going to slow YouTube down for the next month
Wondering what to watch while you self-isolate? Well, if you are an Uncarrier customer you’ll be glad to learn that T-Mobile Tuesdays is rewarding you with a two-month subscription to YouTube Premium (with YouTube Music Premium included), at no cost to yourself. From today onwards, T-Mobile customers can watch ad-free videos, download their favorite content […]
Come comment on this article: Uncarrier customers get two-months of YouTube Premium for free with T-Mobile Tuesdays
We’re fortunate to have an incredible community of learning creators on YouTube. From CrashCourse to Physics Girl, the EduTuber community has been helping people around the world learn and keep up with their studies. We wanted to take a moment to provide an update around how we’re supporting their efforts.
Starting today, we’re launching Learn@Home, a website with learning resources and content for families. From Khan Academy to Sesame Street to code.org, Learn@Home will spotlight content across math, science, history and arts from popular learning channels. We’ll also have a dedicated section for families with kids under 13, where parents and kids can watch videos together that encourage kids’ creativity, curiosity, playfulness and offline activities, such as how to build a model volcano. The website is launching today in English and will continue to evolve. We’re working to expand to more languages in the coming days, such as Italian, French, Korean, Spanish, Japanese and more.
The YouTube Learning destination is designed to inspire and help students with high-quality learning content on YouTube. The destination regularly features supplemental learning content, celebrates learning moments, and shares tips for learners. The destination is available in English today and will expand to Italian, French, Korean, Spanish, Japanese and more in the coming days. You can find the Learning destination at youtube.com/learning or in the brand new Explore tab on the YouTube app.
As people #StayHome to work and study, it can feel like an isolating time. We’ve been inspired by the #StudyWithMe movement, where students share their study experiences with each other online. Whether reading or listening to music, it helps to feel less alone when you study together.
YouTube Kids provides kids under 13 with a safer environment where they can explore their interests and curiosity on their own while giving parents the tools to customize the experience. The app features a range of timely content, such as healthy habits, indoor fun and learning.
We understand this is an unprecedented situation facing families across the globe. We’re humbled by the incredible EduTuber community that’s sharing knowledge with the world, and we hope you find these resources helpful in these challenging times.
Malik Ducard, VP of Content Partnerships, Learning, Social Impact, Family, Film & TV
Every time International Women’s Day rolls around, it’s an opportunity to reflect on all the women who push YouTube to be even better. They make this community the best that it can be.
Here are nine women, from around the globe, who inspire us with their creative and entrepreneurial spirit. They’re teachers, leaders and artists. They’re often in traditionally male-driven communities, breaking glass ceilings, everywhere they go. We’re proud to feature some of their answers to our Q&A, and we’re so, so lucky to call them YouTubers.
Rachana is a chartered accountant, faculty member at the Institute of Chartered Accountants of India, trained in Indian classical music, a mom, and is at the helm of a 400K+ strong YouTube channel, where she educates her viewers on finance, business, and markets. Her channel team has grown from two people to five, including researchers and a video producer.
A NextUp Women to Watch winner in India, she’s passionate about equipping women to be financially independent. She’s one of the few creators in a traditionally male-driven arena of financial education in India.
YT: What are you most proud of from your work on YouTube?
Rachana: “I feel proud of the fact that my most viewed lecture on Youtube which has crossed 2.4 million views is a 1.5 hours lecture! Encouraging people to click on such a long lecture and keeping them glued to it for a substantial time makes me feel really good.
I also feel proud that people from the Indian Navy, Indian Airforce and Indian Army also watch my lectures. I have received many comments from them on many of my videos! So, I feel proud of the fact that I am able to serve those who serve our nation!”
Emma Jakobi is an English teacher from Australia and is also the brain behind mmmEnglish, one of Australia’s top learning channels. Emma created mmmEnglish to help her students learn while she wasn’t teaching. The channel took off quickly, and Emma saw the opportunity to build a business helping people learn English, using YouTube to reach an engaged global audience.
YT: What are you most proud of from your work on YouTube?
Emma: “YouTube has been the catalyst that has taken my career and my life in a new direction – one that I couldn’t have imagined 5 years ago! In particular, it has allowed me to create a second business that I am completely in love with, The Ladies’ Project, a community for international women learning English as a second language. It takes away the pain of finding genuine speaking partners to practise with online, while empowering women to build confidence in themselves (their English conversation skills!) and create opportunities to thrive.”
Refika is a Turkish food writer, TV presenter and YouTube sensation. Her mission is to teach cooking to an audience of all ages and promote Turkish cuisine while also having fun. In the course of a year, she’s become the largest cooking channel in Turkey with a diverse audience across generations.
She now has a large team of 35 supporting her on production, sales and merchandise. She recently more than doubled the staff to handle the launch of her physical merch store and her globalization efforts via her English channel. Refika says YouTube has helped her both financially and emotionally, allowing her to grow her business and pursue her dreams.
YT: How do you balance between being a creator and a businesswoman?
Refika: “It’s definitely not easy finding the balance. As a creator and business person, I am the product, I am the creative who keeps the product shiny and interesting, and I’m the operations person managing everything from top to bottom. I always have this feeling that there’s never enough time, and this weighs on me. I always have this heavy feeling of guilt, never feeling enough, but at the end of the day, I do my best!”
Nikkie de Jager, better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger. Nikkie first began uploading videos in 2008 at the age of 14, after watching MTV’s “The Hills.” Now, she’s an emerging media brand with brand collaborations ranging from Ofra and Maybelline. Nikkie has also worked with Lady Gaga, promoting her makeup brand, Haus Laboratories. Earlier this year, it was announced she’ll be the online host of Eurovision.
YT: How do you balance between being a creator and a businesswoman?
Nikkie: “In the beginning you need to learn what a ‘business person’ is because you are the brand and sometimes it might feel weird to talk about your own work, etc., but you get used to it. I now know I am my channel and my channel is my brand.
Also, I’ve been very fortunate to have help from very good, trustworthy people who help me on the business side so I can focus on creativity.”
YT: What is one important lesson learned from being a YouTube boss?
Nikkie: “Don’t get comfortable. As a platform,YouTube continues to evolve, so stay flexible and don’t take any opportunity for granted.”
This country-side Brit manages two channels — she vlogs about her daily life on one (Lucy Bella Earl), while teaching folks the queen’s English on the other. Lucy currently has over 3 million subscribers.
YT: What is one important lesson learned from being a YouTube boss?
Lucy: “No matter how hard you try, you’re not going to be everyone’s cup of tea. I was brought up to be a people pleaser, and it’s taken a long time for me to accept that some people aren’t going to like me and that is totally fine! In fact, sometimes, it can work in your favor.”
Mindy McKnight owns and operates the #1 hair channel on YouTube, Cute Girls Hairstyles. Mindy’s hairstyle tutorials began as a hobby, but have since led to a family social media empire, including over 23 million followers across all social platforms, six successful YouTube channels totaling over 2 billion views worldwide, and several highly successful off-platform businesses, such as the haircare brand, Hairitage, which is currently sold in Walmarts nationwide.
YT: What is one important lesson learned from being a YouTube boss?
Mindy: “One of the most important lessons I’ve learned from being a YouTube boss is that your career doesn’t have to be ancillary to your family. There’s a way to build a career around the things you’re most passionate about, and for me that was family and hair. That was the magic recipe for us, and I love that we didn’t have to choose one or the other.”
Sabrina is known for her Roblox game content, from music videos and game development to being one of the producers of the first ever Roblox Influencer Championship event. She’s grown to nearly 1 million subscribers.
YT: What is one important lesson learned from being a YouTube boss?
Sabrina: “It takes a lot of trial and error to find a middle ground between what you want to do and what the community wants to see. When you find it, it’s extremely rewarding because both you and your viewers are happy and that’s sustainable.”
Nathalia Arcuri quit her job as a journalist to start Me poupe!, the country’s first platform dedicated to financial education and women’s empowerment. She now has the largest financial entertainment channel in the world and is considered one of the most influential women in Brazil.
YT: What are you most proud of from your work on YouTube?
Nathalia: “I am proud to have created a new vertical of content within YouTube, which is entertainment applied to education. It is knowing that I was able to open a door to other financial channels, which today makes the subject have much more impact in the lives of many many people. …. We are talking to a huge number of Brazilians who have never had access to financial education. And the moment Me Poupe! democratized access through a simpler and more fun language, and people started to understand that it is possible to talk about a subject that is so tense, that it is so hard in a light way, it broke several barriers and made that subject, that it is so important for people to be freer and make better decisions with money, not be so hostage to debt and have this financial education. So what I’m most proud of is being at the forefront of this segment on YouTube.”
Singer/songwriter/dancer Tate McRae released her debut EP “all the things i never said” in January, featuring her hit song “stupid.” Tate is set to kick off her “All The Things I Never Said Pt. II” tour on April 1.
YT: How do you balance between being an artist and a businesswoman?
Tate: “I’m the type of person that works best under pressure. I love keeping myself busy and working at all points of the day, otherwise I can drive myself crazy. Having to maintain a heavy workload just motivates me to continue to push through and be the best version of myself.”
YT: What is one important lesson learned from being a YouTube boss?
Tate: “Always stay authentic. Stay true to your roots and (as cliche as it sounds) be yourself. I feel like it’s so obvious when a person/artist puts on a false persona of themselves – it can be read so easily through the screen.”
Answers edited for clarity and brevity.
15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world to share videos. Soon after, the first video — “Me at the zoo” — was uploaded, and before the end of the year, the site was receiving millions of views a day.
Just miles away at Google’s headquarters, I had begun working with colleagues to see how people would use online video. Much to our surprise, users all over the world wanted to upload their videos to share their stories. But what surprised me even more was that so many others wanted to watch these videos about everyday life: funny dances, kids making cute unexpected comments, and, of course, lots of cat videos. These videos entertained us, but they also showed there was something very human about connecting through online video. While traditional media often showed polished and perfected versions of life, this medium was different; it had a raw, honest, and authentic feel.
As YouTube began to take off, it became clear that the company would need significant capital investment to support its growth, so YouTube decided to sell to another company. I, along with Salar Kamangar, made the case to bring the companies together. After the acquisition, founder Chad Hurley became CEO, then Salar, and I was incredibly honored to become YouTube’s third CEO six years ago.
Fast forward to today, and YouTube has more than two billion monthly users around the world, and 500 hours of video uploaded every minute. Looking ahead in 2020, we’re focused on making YouTube a place where everyone has a voice and can see the world as we:
With these new opportunities have come new challenges around responsibility. From the very first days, we realized the importance of setting the rules of the road with Community Guidelines. Over the years, we’ve built on our commitment to protect the YouTube community. While YouTube is clearly a platform — our focus as a company is to distribute the content produced by others — that doesn’t mean we don’t have responsibility. This is my number one focus, and we will continue to do the hard work to make sure that we’re on the right side of history.
We think about our responsibility efforts in terms of 4 Rs:
We’re proud of the work we’ve done over the past three years to raise the bar on responsibility. Over the past two years, we’ve made more than 50 policy changes, often in consultation with relevant outside experts around the world who help us craft guidelines that will protect our community in the long run. Today, problematic content is only a fraction of one percent of what’s watched on YouTube, and we want to drive that number down even more. And as the U.S. presidential election approaches, we will continue to balance openness with responsibility by ensuring that YouTube is a reliable source for information. Our efforts include raising up authoritative election news and removing bad actors and misleading content.
Over the next few months, we’ll be celebrating the moments that led up to the public launch of YouTube in May 2005. As I look back on my journey with online video over the past 15 years, I feel incredibly privileged to have been part of these key moments. What inspires me as CEO of YouTube are the stories I hear everyday of how YouTube enabled someone to build a business, gain new skills, laugh, cry, and connect with others. While I don’t know what the next 15 years will bring, I’m certain that YouTube will continue to empower the next generation of storytellers and enrich all our lives.