Posts Tagged: Music

Queen and YouTube Present Three New Fan Music Videos for ‘You Are the Champions’ Campaign

More Than 10,000 Fans From Over 120 Countries Helped Create New Fan Music Videos for Queen’s Iconic Songs: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic”
In celebration of “Bohemian Rhapsody” becoming the the first pre-1990s video to reach one billion views on YouTube, Queen and YouTube Music worked together with Universal Music Group and Hollywood Records to enlist the band’s loyal fans from around the world to help create brand-new, user generated fan music videos for three of the band’s most recognizable tracks: “Bohemian Rhapsody,” “Don’t Stop Me Now,” and “A Kind Of Magic” as part of the You Are The Champions initiative.
More than 10,000 fans from over 120 countries around the world answered the call, submitting unique content via the YouAreTheChampions.com microsite, with each video focusing on one of three submission categories. The result is one of the world’s biggest musical collaborations: including a musician/singer performance-based video for “Bohemian Rhapsody,” an entire dance-based video for “Don’t Stop Me Now,” and a montage of bespoke work from visual artists for “A Kind of Magic.”
A true celebration of the band’s unique connection with their fans around the world, the videos show the band represented by multiple generations from every continent. To celebrate the launch of the videos, Queen’s Roger Taylor said, “Glad you could all join us. Welcome.”
Brian May said, “It’s one of the most rewarding things that can happen to an artist of any kind—to see that our work has inspired folk all around the world to create their own performances and visual art is a thrill. And the diversity of their vision is astonishing. Big thanks to everyone who participated.”
More below about the new fan-created music videos!
Don’t Stop Me Now”: Polly Bennett, the choreographer who worked with Rami Malek for the film Bohemian Rhapsody, created a unique dance for fans to learn and film for this classic Queen song. More than 1,800 videos were submitted from individuals, groups, ballerinas, ice skaters and a few Freddie Mercury impersonators as well. The final video resulted in a choreographed performance with fans from all over the world dancing together as one.
Bohemian Rhapsody”: Musicians and singers from around the globe were asked to submit footage of themselves performing the song and more than 5,400 from 110 countries answered the call, including harpists, classical musicians, a bassoonist and even a group of xylophonists! The result is a layering of performances from fans all over the world, playing and singing in unison to recreate the iconic track.
A Kind Of Magic”: Visual artists submitted individual artwork in the medium of their choosing to depict the lyrics and melody of this iconic song. 2,773 artists from 92 countries submitted for the video, and the end result is a visual symphony of fan art that pays homage to the song’s lyrics and diverse representations of the band’s members dreamed in paint, animation, graphic designs, sand, flowers, and more. Check out the final videos, along with Queen’s catalog of classics on Queen’s official YouTube channel.


YouTube Blog

Can anyone match Freddie Mercury’s legendary voice? Queen and YouTube Music are challenging fans to find out!

Bohemian Rhapsody” is considered one of the greatest rock songs of all time, so it’s no wonder the music video recently hit 1 billion views on YouTube. For decades, fans have belted out the song’s iconic lyrics alongside Freddie Mercury’s one-of-a-kind vocals, but how many can really sing it just like Freddie? YouTube, Google Creative Lab, and Google Research — working in partnership with Queen, Universal Music Group and Hollywood Records — have built a new AI experiment called FreddieMeter to find out!

Released in support of Mercury Phoenix Trust, a charity founded by Brian May, Roger Taylor and Jim Beach to raise awareness and funds for the fight against HIV/AIDS, and in honor of the 44th anniversary of the band’s first-ever live performance of “Bohemian Rhapsody,” at the Empire Theater, Liverpool, U.K in November 1975; FreddieMeter was created to let fans around the world determine how closely their singing matches the voice of Queen’s legendary frontman, Freddie Mercury.

FreddieMeter shows users how closely their voice matches Freddie Mercury’s legendary range by analyzing the singer’s pitch, timbre, and melody to assign them a score of 0 to 100. Queen fans, killer impressionists, and anyone who enjoys a little karaoke and are ready to step up to the challenge can get started by doing the following:

  • SING: Pick one of four QUEEN songs on the microsite (“Bohemian Rhapsody,” “Don’t Stop Me Now,” “Somebody to Love” or “We Are the Champions”) and sing your heart out!
  • SHARE: Get your score and share! Download the custom scorecard asset directly to your device, then share it on YouTube Stories, Instagram, Twitter, and Facebook.
  • CHALLENGE: Using the hashtag #FreddieChallenge on social channels, challenge three friends to see how they measure up.

Google Creative Lab and Google Research created FreddieMeter using new on-device machine learning models, and it’s been trained on Freddie’s isolated vocals, as well as samples of people trying to sing like Freddie. FreddieMeter is trained on and optimized for individual singers and works on desktop, Android and iPhone devices, and the audio doesn’t get uploaded to any servers to be analyzed, so all vocals stay totally private unless shared by the user.

FreddieMeter continues YouTube’s celebration of Queen’s music and “Bohemian Rhapsody’s” 1 billion views milestone, which coincided with the release of a newly remastered HD version of the video. The achievement made history with the anthem being the first pre-1990s video to reach one billion views on the platform.

In partnership with Universal Music Group and Hollywood Records, YouTube also recently launched ‘You Are The Champions,’ a unique campaign that gave fans an exclusive chance to become a part of Queen history with a starring role in brand-new, user-generated videos for three of the band’s most celebrated tracks: “A Kind of Magic,” “Don’t Stop Me Now” and the iconic “Bohemian Rhapsody.” The results were pulled from more than 10,000 submissions from more than 120 countries around the world, showing the depth and love for Queen and Freddie amongst their loyal global fanbase.

To take on the #FreddieChallenge now or find out more about FreddieMeter, visit freddiemeter.withyoutube.com.


YouTube Blog

YouTube Music replaces Google Play Music on Android 10

We know Google is ready to push YouTube Music as their primary music streaming service, much to the chagrin of everyone still using Google Play Music, myself included. That’s going to get a little bit tougher going forward, as YouTube Music is now the default music player on Android 10. You can still grab Google […]

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YouTube Music App now preinstalled on Android 10 devices

YouTube Music is your personal guide through the complete world of music—whether it’s a hot new song, hard to find gem, or an unmissable music video. Music fans on Android phones can now easily unlock the magic of YouTube Music, which will come installed on all new devices launching with Android 10 (and Android 9), including the Pixel series.
Music listeners on Android devices are now just a few taps away from streaming their go-to tracks and discovering new music. From the gym, to the car, to work—it’s all here, right in your back pocket. Discover official songs, albums and playlists, music videos, remixes, live performances, hard-to-find music, and more. Whatever your mood, we’ve got you covered.
Once you’ve started your new device, just look for the YouTube Music icon and start listening! And if you don’t have Android 10 yet, don’t stress—simply visit the Play Store to get the app.
In addition to YouTube Music, Android 10 brings new features like suggested actions in Smart Reply, improved Digital Wellbeing tools, Dark theme, and much more. Google Play Music listeners with new Android 10 devices can continue to enjoy Google Play Music by downloading it from the Play Store and logging in to their accounts.
Brandon Bilinski, Product Manager – YouTube Music
Brandon recently listened to The Man Who Married a Robot / Love Theme by The 1975.


YouTube Blog

Maintaining credibility and consistency on YouTube: Revisions to YouTube Music Charts and 24-hour record debut policy

From “American Bandstand” to “TRL,” every generation naturally finds its own barometer to measure the hottest songs and artists of the moment. For this generation, it’s YouTube. There is simply no better current measure of the world’s music listening than YouTube. Every day, we strive to showcase and celebrate the hottest artists, songs and music videos from around the world.

Today, we’re sharing some important changes made to YouTube Music Charts, the go-to destination to see what’s popular, what’s rising and trending both locally and globally on YouTube, and updates to how we determine videos that are eligible for 24-hour record debuts on YouTube.

YouTube Music Charts have become an indispensable source for the industry and the most accurate place for measuring the popularity of music listening behavior happening on the world’s largest music platform. In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays.

Over the last few years, fans, artists, and their teams have touted the number of views a video receives on YouTube within the first 24 hours as the definitive representation of its instant cultural impact. It’s a great honor and one we take very seriously. As we look to maintain consistency and credibility across our platform, we’ve made some necessary revisions to our methodology for reporting 24-hour record debuts.

Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones. Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release. This includes direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending. Video advertising is an effective way to reach specific audiences with a song debut, but paid advertising views on YouTube will no longer be considered when looking at a 24-hour record debut. The changes will not impact YouTube’s existing 24-hour record debut holders.

Staying true to YouTube’s overall mission of giving everyone a voice and showing them the world, we want to celebrate all artist achievements on YouTube as determined by their global fans. It’s the artists and fans that have made YouTube the best and most accurate measure of the world’s listening tastes, and we intend on keeping it that way.

Additional information on how YouTube Music Charts are calculated can be found here and additional details about YouTube Views and ads can be found here.


YouTube Blog

Late to the party, but Apple Music finally has a web interface now

Apple has finally rolled out a web interface for their Apple Music service, adding a feature that most other music streaming services have had for years now. Google Play Music, Spotify, YouTube, etc. all already offer this, but hey, that’s just the Apple way. Better late than never Snark aside, it’s a nice feature to […]

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Streaming dominates the music industry’s revenue

The music industry is on the upswing, and the RIAA has services like Spotify and Apple Music to thank. Adoption has steadily increased, and they accounted for 80 percent of the revenue from the first half of 2019. Despite these record-breaking number…
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Apple Music finally picks up Chromecast support, but only on Android

Despite being an Apple product, Apple Music on Android seems to get a good bit of attention. It doesn’t have a very Android-esque interface, obviously, but if you can get past that, Apple’s music streaming service is still a serious competitor even without an iOS device. We’d heard some rumors that Apple would be adding […]

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Take your tunes on the road: YouTube Music comes to Waze

Drivers, rejoice! Never worry again about switching between YouTube Music (to listen) and Waze (to navigate). Rolling out today, YouTube Premium and Music Premium subscribers can safely listen to their favorite music from directly within the Waze app, where they get their directions. All of the albums, playlists, personalized mixes, and more that fans love to listen to are now available with a couple of quick taps as they navigate to where they need to go. With YouTube Music and Waze together in one experience, there has never been a more entertaining way to get around.

To listen to your favorites in YouTube Music as you drive with Waze, download the YouTube Music app for Android or iOS and start your free trial of YouTube Music Premium. Follow these simple steps to start listening:

  • Open the Waze app
  • Tap the music note icon to select YouTube Music as your audio app, and start enjoying your audio content directly from Waze.
  • Don’t see the music note icon? Head to Settings > Audio Player to turn on “Show Audio Player”

Rolling out from today and soon available to all 50 markets where both YouTube Music and Waze are accessible, subscribers can now easily play music as they drive safely. Check out these YouTube Music playlists to queue up while on the road, and happy cruising!

  • New Release Mix – Catch up on the latest drops as you drive, with this playlist filled with brand new music, selected just for you.
  • Dance Pop Bangers – Soundtrack your party, or your road trip, with these party hits.

Lawrence Kennedy

Product Manager, YouTube Music

Lawrence recently listened to Dance Pop Bangers while driving with Waze


YouTube Blog

YouTube brings the sights and sounds of Lollapalooza 2019 to millions of music fans around the world with official live stream

YouTube will exclusively bring the biggest performances from Grant Park, Chicago to millions of music fans all over the world with the official live stream of Lollapalooza 2019, August 1 to 4. Iconic music moments from artists including twenty one pilots, The Revivalists, Janelle Monae, Rüfüs Du Sol and more will also be available via the live stream within the YouTube Music app.

In addition to curated performances throughout the four-day festival, YouTube Originals is partnering with Lollapalooza to produce original creative content, including backstage moments and exclusive artist moments just before they take the stage to be featured in and around the live stream. YouTube Music will amplify the Lollapalooza experience by presenting Lollapalooza themed playlists, The Lineup and Emerging Artists, to give fans another way to find all the music they love in one place.

YouTube’s live streams bring the festival experience into the hands and homes of millions of fans around the world. There is no other platform of its kind that allows artists to connect with a global audience and share their creativity in both visual and audio formats with billions of viewers around the globe, making the world smaller and music more expansive. The 2019 Lollapalooza live stream is presented by COVERGIRL, Warner Bros. Pictures (for the film “Blinded by the Light”), and T-Mobile.

Subscribe to Lollapalooza’s YouTube Channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter for behind-the-scenes moments all weekend long. There, you can watch the latest videos and relive past moments.


YouTube Blog

YouTube Music now lets listeners switch seamlessly between audio and music videos

Imagine listening to a new track by your favorite artist in the YouTube Music app and having the ability to seamlessly switch over to watch the music video ⁠— no pauses, no interruptions, just a simple transition that keeps the music flowing. That’s exactly what we’re introducing! Today, YouTube Premium and YouTube Music Premium subscribers can now make a seamless transition between a song and its music video for uninterrupted listening and watching.

Switching between songs and music videos is as simple as the tap of a button. Users will notice a video button at the top of the screen as they start listening to a song, and with a simple tap, they can instantly start watching the music video or flip back to the audio at the same point in the track.

This new feature simplifies listening to songs and watching videos, plus more!

  • Discovering new music videos is easier than ever before. From recent mega-hits to deep cuts, if a song has a video, YouTube Music will surface a video button so switching between audio and visuals is just one click away.
  • YouTube Music has perfectly time-matched over five million official music videos to their respective audio tracks, so no matter when or how often you flip back and forth between the two, you won’t miss a beat.
  • When you flip from video to song, say goodbye to the other sounds that go with the music video — like those long introductions  and enjoy the song as it was intended.
  • Not into music videos? We’ve got you covered. To stick to songs 100% of the time, visit your settings and turn off the music video option by toggling “Don’t play music videos” to the “on” position.

Whether you’re listening to your favorites or checking out new releases, your music experience just got way more interactive. To check out flipping between song and video, along with all the other great features, download the YouTube Music app for Android or iOS, and start your trial of YouTube Music Premium.

Brandon Bilinski, Product Manager, YouTube Music. He’s recently been listening to “Happier” by Marshmello & Bastille.


YouTube Blog

YouTube Music and Universal Music Group change the way you see music

Great music videos are works of art that continue to drive cultural influence across generations. And just like priceless paintings or sculptures in museums, from time to time they need some TLC.

Now, in a pioneering partnership, YouTube is working with Universal Music Group to remaster some of the most iconic music videos of all time, to ensure current and future generations will get to enjoy these timeless classics as they’ve never before been experienced.

Starting today, exclusively on YouTube, you’ll find more than 100 music videos in the highest available video and audio quality, including titles from Billy Idol, Beastie Boys, Boyz II Men, George Strait, Janet Jackson, Kiss, Lady Antebellum, Lady Gaga, Lionel Richie, Maroon 5, Meat Loaf, No Doubt/Gwen Stefani, Smokey Robinson, The Killers, Tom Petty and more!

And this is just the beginning. YouTube and Universal Music Group are committed to fully upgrading nearly 1,000 music videos, painstakingly remastering some of the most important works in the history of the format to the highest possible standards. Each week over the next year, we’ll add more titles, with all 1,000 titles expected to be available before the end of 2020.

“It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning,” said Stephen Bryan, Global Head of Label Relations at YouTube. “It’s our goal to ensure that today’s music videos — true works of art — meet the high quality standards that artists’ works deserve and today’s music fans expect.”

For years, some of the greatest music videos in YouTube’s catalog have been available only in the outdated standards originally intended for tube televisions with mono speakers. With this new initiative, we’re upgrading videos, vastly improving the viewing experience, whether on mobile, desktop or living room screens. The new videos will seamlessly replace the original versions on both YouTube and within YouTube Music, while retaining the same url, view-counts and “likes.”

Michael Nash, Executive Vice President of Digital Strategy at UMG, said, “We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible. Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come.”

Celebrate the anniversary of some of the most iconic music videos of all time by seeing the remastered versions for the first time ever on YouTube, including:

YouTube Music will continue to roll out remastered music videos from your favorite UMG artists, so be on the lookout for “Remastered” in the description of videos as they transform from SD to HD, exclusively on YouTube!

— YouTube Music Team


YouTube Blog

YouTube Music can now play local files, just like your iPod in 2009

Google has added a staple feature to YouTube Music, turning it into music player that’s finally competitive with the Microsoft Zune and your old iPod that’s sitting in a drawer somewhere. Yep, YouTube Music can now play your local files instead of streaming everything. What year is it, again? This feature is long, long overdue, […]

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Google Home speakers can now stream ad-supported (and free) YouTube Music

Google is making their Google Home speakers even better right out of the box, and now you’ll be able to stream music right away without setting anything else up or spending money. Of course, you’ve pretty much always been able to do this with things like Spotify and Pandora, but now you have the Google […]

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Enjoy YouTube Music free on Google Home speakers

Listening to music on your Google Home speaker right out-of-the-box seems too good to be true, right? It’s not! Starting today, YouTube Music is offering a free, ad-supported experience on Google Home speakers (or other Google Assistant-powered speakers).

Need a groove to get you ready for a night out? Say, “Hey Google, play Latin vibes.” Looking to kick off a dinner party or pick a power playlist for your home workout? We’ve got you covered. With YouTube Music and Google Home, you can ask Google Home to play the right music for any moment or mood, and YouTube Music will play the perfect station, customized to your tastes based upon your request.

For even more control when listening to music on smart speakers or in the YouTube Music mobile app, upgrade to YouTube Music Premium for $ 9.99/month. YouTube Music Premium on your smart speakers gives you the ability to request specific albums, songs, artists, and playlists on-demand. It also offers useful player controls, such as unlimited skips and song replay.

An upgrade to YouTube Music Premium also lets you background play music through the YouTube Music app while using other apps, and allows downloads for offline listening when you’re on-the-go. Best of all, listening is completely ad-free across every device. If you’re new to YouTube Music Premium, get a free 30-day trial.

We’ve made it easy to set YouTube Music as the music provider in your home. Here’s how to start:

If you already have a Google Home, navigate to Account Settings in your Google Home app, tap Services and select Music. Then, select YouTube Music as the default music service. If you are setting up a new Google Home speaker, choose YouTube Music as the default music service during the setup process.

Music fans can now listen to free, ad-supported YouTube Music on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands, and Austria. It’ll be available in more countries soon.

For additional information, check out our Help Center. And if you want to enjoy YouTube Music everywhere and anywhere, download the YouTube Music app in the Play Store or App Store.

James Goddard, Software Engineer for YouTube Music, who recently listened to “Lost” by Dermot Kennedy


YouTube Blog

YouTube delivers Coachella 2019 to millions of global music fans with official two-weekend live stream

For the ninth year in a row, YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world with the exclusive two-weekend live stream of Coachella 2019. YouTube is providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise, including Childish Gambino, Ariana Grande, Tame Impala, Kacey Musgraves, Billie Eilish, BLACKPINK, Juice WRLD, Kid Cudi, Wiz Khalifa, Gryffin, Maggie Rogers, Chvrches Little Zimz, Cola Boyy and many more.

YouTube Music is turning it up a notch at Coachella 2019, making sure music fans — no matter where they are — can enjoy the world’s preeminent music festival in convenient and immersive new ways.

Weekend 1 Live Stream (April 12-14)

YouTube’s Weekend 1 live stream, presented by T-Mobile in the U.S., and Garnier and Coca-Cola in Canada, will give music fans around the world the best seats in the desert for groundbreaking performances from their favorite artists when they tune into Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.

Fans tuning in will have their choice of three live stream feeds with different artists performing simultaneously. Programming starts at 4 p.m. PT on Friday, April 12, and runs through the weekend. To ensure you don’t miss your favorite performance, personalized viewing schedules can be created and live stream channels will automatically change to artists selected by fans.

Highlights from the weekend will be available through a video-on-demand hub, with co-hosts Nadeska Alexis, Valerie Lee, and special guests to bring fans interviews with artists and creators from throughout the festival.

First-Ever Weekend 2 Coachella Curated Live Stream (April 19-21)

For the first time ever, YouTube Music and Coachella will keep the cameras rolling on weekend 2, with a carefully curated live stream sponsored by Pantene and CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. Coachella Curated, hosted by Jason Bentley from KCRW, will take a deep dive into the festival experience and deliver fans a slate of original content—encore and live performances, artist commentary, mini-docs, animated adventures and more—to accompany the best bits of live music and in-studio interviews with Coachella performers.

Coachella Curated sets its sights on artists from across the line-up and captures them on-site and off, spanning the globe to share stories from the homes of headliner performers, festival favorites and newly discovered talent. These traveling tales—filmed on six continents with Coachella’s Paul Tollett—offer a unique look at the multinational energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.

Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio. Weekend 2 programming and live stream schedule will be available soon.

Experience Coachella Through the YouTube Music App

The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, and Latin. Watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over.

Live from New York City’s Times Square

YouTube will make history with a first-ever broadcast of a festival live stream on New York City’s iconic Times Square big screen, giving East Coast music fans a chance to gather together and share in the Coachella experience. YouTube will stream BLACKPINK’s highly anticipated performance on The Beast screen in Times Square at 11:50 p.m. ET on Friday, April 12, 2019.

Miquela Interviews Performers at Coachella 2019!

2019 will go down as Lil Miquela’s first-ever appearance at Coachella and first time hosting on video! The 19-year-old robot is teaming up with YouTube Music to host artist interviews with 2019 Coachella performers, including J Balvin, King Princess, and more. Check out her interviews during the webcast on Coachella’s YouTube Channel and across @youtubemusic and @youtube on social media.

Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.


YouTube Blog

Peloton slapped with a $150 million lawsuit for playing unlicensed music

Music publishers are suing Peloton, the maker of the connected exercise bike, for failing to license songs it plays in its streaming spinning classes. The lawsuit was filed on Tuesday by the National Music Publishers Association in the U.S. District…
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Pandora Modes gives you more listening options for music stations

Pandora is giving you more control over your listening experience. Starting today, the streaming service will offer a new feature called Pandora Modes. Designed to help you fine-tune the types of songs that come up on your favorite stations, Pandora…
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Apple Music is on Amazon Fire TV

Apple Music users in the US can now listen to their tracks on Amazon Fire TVs (or sticks). The news comes only months after Apple Music became available on Echo devices stateside. Apple's streaming service is also expected to come to Echo users in th…
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Apple Music may be coming to Google Home

Apple Music support appears to be arriving for Google Home according to a non-functional listing in Google’s own Google Home iOS app. After somewhat surprisingly releasing Apple Music to Amazon Echo devices a few months ago, in December 2018, a hint has been found that the music streaming service which boasts over 50 million users […]

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YouTube Music comes to Sonos

YouTube Music just got a little bit louder! Beginning today, YouTube Music is now available to play on all Sonos speakers. Through the Sonos app, fans around the world with a YouTube Music Premium or YouTube Premium subscription can now easily play official songs, albums, thousands of playlists, and artist radioon top of YouTube’s tremendous catalog of remixes, live performances, covers that you can’t find anywhere else.

Check out some of the YouTube Music features available on Sonos:

Recommended

Loaded with listening suggestions based on your favorites, Recommended has playlists for your every mood, plus your favorites and last played, ready to go. From Mellow Moods to Energy Boosters to Throwback Jams, quickly find what’s right for you in the moment.

New Releases

Find a collection of the freshest music specifically tailored to your tastes. Listen to newly released songs and albums. This week, my list featured Maggie Rogers, YouTube Music’s latest Artist on the Rise.

Top YouTube Charts

YouTube Charts are the best way to see what’s hot in music right now. The Top 100 Songs chart catalogs the most popular songs globally, and you’ll also find a local version that’s tailored to what’s trending in your country.

Your Mixtape

This personalized playlist features a mix of your favorites and new songs we think you’ll love. It’s constantly updating, so you can always count on Your Mixtape to deliver a new combination right at your fingertips within the Sonos app.

Library

Easily find your saved playlists, albums, and songs in your Library.

Available in all countries where YouTube Music and YouTube Premium are available, fans with a subscription can now easily play YouTube Music through a Sonos app. Already have Sonos and ready to try YouTube Music? Start your free trial at youtube.com/musicpremium, and learn more about setting up your account with Sonos here.

Brandon Bilinski, Product Manager for YouTube Music, who recently listened to “Light On” by Maggie Rogers on his Sonos Play:5


YouTube Blog

Sonos now works with YouTube Music

If you've been looking for an easier way to play weird covers of "7 Rings" through your Sonos speakers, today's your lucky day — YouTube Music subscribers can now stream tunes directly through the Sonos app. You'll find your saved music in your libr…
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YouTube Music now offers YouTube Charts: Keep up with the hottest songs and music videos in the world

At YouTube Music, we are constantly striving to give fans more ways to explore the world of music. Today, we are making the previously announced YouTube Charts available in YouTube Music as playlists so fans in our 29 launched markets can effortlessly explore the hottest songs and videos both globally and locally.

Looking to check out the top most-played songs this week on YouTube, the most-viewed music videos, or see what’s trending? We’ve got you covered! Fans can now easily access YouTube Charts as playlists that will appear on users’ home screens or by search. It’s ALL here and easy to find, watch and listen to what’s popular, rising and trending both locally and globally — all within YouTube Music.

Every country  all 29 markets  will get five charts playlists: three specific to their country and two global lists. Fans can also add their favorite charts to their library so they can stay up-to-date on what’s trending on the platform.

YouTube Charts are the go-to destination to see what music is hot on YouTube and now include the following within YouTube Music:

Top 100 Songs: The most played songs on YouTube (global and local charts available)

The Top Songs chart combines the number of views of a song on YouTube (including the official music video, official song used in user-generated content and lyric videos). The Top Songs chart is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by “thank u, next,” followed by Travis Scott’s “SICKO MODE (feat Drake)” and Halsey’s “Without Me.”

Top 100 Music Videos: The most viewed music videos (global and local charts available)

The Top Music Videos chart goes beyond the song and gives fans the chance to dive into the most viewed official music videos on the platform. Top Videos is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by the same two tracks as the songs list, with Nicki Minaj at #3 with “Good Form ft. Lil Wayne.”

Top 20 Trending (local chart)

The new Trending chart is updated multiple times a day to provide a unique, real-time view of the hottest new music fans are enjoying in a specific country. The Trending chart is YouTube’s first dedicated external signal of the most-viewed new music on the platform, providing an instant snapshot of what is driving music culture. Ariana Grande completes her clean sweep in the U.S. this week, with XXXTENTACION’s “Guardian angel” and Kodak Black’s “Calling My Spirit” rounding out the top 3.

The charts, currently topped globally by Ariana Grande’s “thank u, next,” are the most accurate reflection of what’s happening in music culture and based purely on the number of views from more than 1 billion global music fans on YouTube each month. Full details about how YouTube charts are calculated can be found here.

Elliott Breece, Product Manager at YouTube Music, recently listened to “If It Isn’t Love”


YouTube Blog

Get ready for Amazon Music on Android TV

Just as we hear that Apple Music is coming to Amazon's Echo platform, Android Police points out that Amazon Music is preparing an app for Android TV. The app recently made its debut on Xbox One also, so it appears Amazon is making an effort to reach…
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YouTube launches student plans for YouTube Music and YouTube Premium just in time for winter break

Today, we’re introducing new student plans for YouTube Music and YouTube Premium, giving eligible university and college students discounted access to a world of music, original series and movies —  all ad-free and at a wallet-friendly price.

Looking for some classical music to concentrate while studying for finals or a crowd-pleaser playlist for that end-of-semester party? Need a great binge-worthy series for winter break like Cobra Kai or Origin? Could you use a physics boost from astrophysicist and former MIT professor Walter Lewin? We’ve got you covered!

Earlier this year, we introduced the new YouTube Music and YouTube Premium subscription plans to help users get more from their YouTube experience. YouTube Music is a new music streaming service with official albums, playlists and singles, as well as a vast catalog of music videos, remixes, live performances, covers and more  all with ad-free, background and offline access. YouTube Premium extends that ad-free experience across all of YouTube, and includes access to YouTube Originals.

Student plans are available for YouTube Music Premium for $ 4.99 and YouTube Premium for $ 6.99. Students who sign up by 1/31/19 can lock in YouTube Premium at a special rate of just $ 5.99.

How to Watch, Listen and Stream

Student plans are currently available to all full-time students at an accredited college or university in the U.S. and will expand to more countries in the future. Click here to learn more about eligibility requirements.


YouTube Blog

YouTube is down for everyone right now, including YouTube TV and YouTube Music

Google’s major video streaming platform, YouTube, is totally down right now. The home page on desktop is struggling to load anything, and while the mobile app seems like it’s faring a little better at showing some videos, they totally error out when you actually try to watch them. Google’s acknowledged the problem, although they haven’t […]

Come comment on this article: YouTube is down for everyone right now, including YouTube TV and YouTube Music

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Shawn Mendes collaborates with YouTube Music to release self-titled Artist Spotlight Story: ‘Shawn Mendes’

YouTube is thrilled to debut “Shawn Mendes,” its latest Artist Spotlight Story, created in collaboration with international pop phenomenon Shawn Mendes. The Spotlight Story gives fans an authentic and intimate look into Shawn’s life following the launch of his latest self-titled album. Mendes has grown to be one of the most popular musicians today with a massive fanbase that stemmed from his early YouTube uploads covering other artists.

“It was just about doing it for fun and posting videos,” Shawn recalls of his earliest YouTube uploads in “Shawn Mendes,” the latest installment of the Artist Spotlight Stories series from YouTube Music. “I wasn’t dreaming about stadiums, or Grammys. I was dreaming of my friends being like, ‘That’s very cool. I love that. You sounded great.’ I just wanted to be that guy who sang and played guitar on YouTube.”

Directed by YouTube Creator, filmmaker, and longtime friend Casey Neistat, “Shawn Mendes” looks back on Mendes’ journey from uploading covers to YouTube in his suburban-Toronto bedroom to performing on the world’s biggest stages as he gets ready to release his self-titled third album. Casey follows Shawn on the road and documents his rise to stardom through revealing interviews that showcase Shawn’s hard-working nature and youthful resilience.

With 15.7 million fans subscribed to his official channel, the three-time Juno winner is currently one of the biggest musicians on the planet. He’s racked up 2.2 billion views across YouTube in the past 12 months alone, with “Treat You Better” and “Stitches” both passing the billion-view mark — making him the youngest artist to have more than one video break nine digits. More recently, his 2018 anthem “In My Blood” charted on YouTube in over 15 countries and landed the singer three MTV VMA nominations.

YouTube Music’s Artist Spotlight Stories are intimate and personal video portraits of artists who are pushing the boundaries of creativity and connecting with fans in unique and powerful ways on YouTube. Recent YouTube Spotlight Stories include Janelle Monáe: “A Revolution of Love,” J Balvin: “Redefining Mainstream,” G-Eazy: “These Things Happened,” and Camila Cabello: “Made in Miami.” The series is meant to shine a light on artist journeys and how they have leveraged YouTube to be successful, in hopes that their stories inspire others in the music community to do the same.


YouTube Blog

Spotify event series offers aspiring artists music industry tips

Spotify appears to be on a mission to aid emerging artists as much as possible, with efforts including allowing them to upload music directly to the streaming service and offering some of them advances for licensing their work. The latest plan to hel…
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Apple Music on Android Auto is available to everyone

For those who'd rather diversify than remain loyal to one platform or brand, cross-platform support is a godsend. Apple Music, for instance, has finally rolled out an update that adds support for Android Auto, giving non-iPhone users a native in-car…
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Sonos IFTTT recipes let your smart home control your music

Last month, Sonos promised to open up its API to third-party companies, and it's off to a great start by partnering with IFTTT. IFTTT lets you automate smart home devices like door locks, thermostats and lights, which opens up some interesting possib…
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Google Clock app integrates with Spotify for musical alarms, but where’s YouTube Music?

Google has updated its Clock application on the Play Store, which is honestly a pretty boring app that gets pretty boring updates. Normally, anyway. This time, though, the Clock app is getting Spotify integration. Weird? We’ll explain. Set your alarms with Spotify Songs Some people like to wake up to music by setting particular songs […]

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Drake smashes single-day Apple Music and Spotify records (again)

Drake is back to breaking streaming music records, although this time he's getting a helping hand. To start, Apple has confirmed that the man from the 6 smashed his own single-day record on its music service, with his album Scorpion resulting in over…
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YouTube Music and YouTube Premium launch in 17 countries: It’s all here

The wait is over! Starting today, YouTube Music is available to everyone in the U.S, Australia, New Zealand, Mexico and South Korea* in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music they love and effortlessly discover new favorites.

YouTube Music is a new music streaming service built on top of all the music on YouTube that you can’t find anywhere else – personalized and all simply organized in one new app and web player.

Here’s how it all comes together:

  1. It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
  2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on the artists and songs you’ve played before, where you are and what you’re doing. Chilling at the beach? Need some motivation? The right music is right here, built just for you.
  3. Thousands of playlists across any genre, mood or activity. Try “A Dose of Sun” for brighter tunes on a cloudy day, “The Pop Hotlist” for the biggest hits around the world or “Distrito Latino” for Latin pop hits of the moment.
  4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That space-themed Spice Girls song in the desert.” Here you go. You can also search by lyrics (even if they’re wrong). It’s “Hold me closer, Tony Danza,” right?
  5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features “Nervous” by Shawn Mendes, in the U.K, it’s “Drippy” by IAMDDB, and in France, it’s “Fais moi la passe” by JUL.
  6. Ad-free listening, downloads and more. Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to. For a limited time, get three months free of YouTube Music Premium here, ($ 9.99 per month after, $ 14.99 per month for a Family Plan)*.


YouTube Premium also launches today
Starting today, YouTube Premium (formerly YouTube Red) will be available in 17 countries, providing members with the benefits of Music Premium, plus ad-free, background, and downloads across all of YouTube. YouTube Premium members also get access to the full slate of YouTube Originals shows and movies including the hit series Cobra Kai, Impulse, F2 Finding Football and The Sidemen Show. For a limited time, get three months free of YouTube Premium here, ($ 11.99 per month after, $ 17.99 per month for a Family Plan)*.

Current YouTube Red and Google Play Music members (including family plans) in the U.S., Australia, New Zealand, and Mexico will automatically receive access to YouTube Premium at their current price. Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as it becomes available there. Nothing is changing with Google Play Music – you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.

Try YouTube Music and YouTube Premium
Get the new YouTube Music from the Play Store and App Store today or check out the brand new web player at music.youtube.com. You can sign up for YouTube Premium at youtube.com/premium.

*YouTube Music Premium is $ 9.99 per month and YouTube Premium is $ 11.99 per month for individual memberships in the U.S. Pricing and Family Plan availability varies by country. South Korea will only offer YouTube Premium at the current price of YouTube Red.


YouTube Blog

YouTube Music starts rolling out today: 6 reasons you’re gonna like it

Last week we announced the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to music.youtube.com/coming-soon.
Here are six reasons we think you’re gonna like it:

  1. It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
  2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym workin’ on that fitness? Escaping during your commute? The right music is right here, built just for you.
  3. Thousands of playlists across any genre, mood or activity. Try “Blogged 50” to discover new music or “Indie Under Pressure” to get the heart rate going.
  4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”? We got you. You can also search by lyrics (even if they’re wrong). It’s “Starbucks lovers,” right?
  5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
  6. No internet? No problem. Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.

To the Google Play Music users out there, nothing will change – you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our blog.

We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to music.youtube.com/coming-soon.

Elias Roman, Product Manager, YouTube Music, recently played “Miranda Lambert – Little Red Wagon.


YouTube Blog

YouTube Music, a new music streaming service, is coming soon

From Beyonce’s livestream at Coachella to landmark videos like “Despacito,” “New Rules” and “This Is America,” more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.

But YouTube was made for video, not just music. On Tuesday, May 22, we’ll be changing that by introducing YouTube Music, a new music streaming service made for music with the magic of YouTube: making the world of music easier to explore and more personalized than ever. The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here. YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.

So what is YouTube Music exactly?

A new music streaming service from YouTube

  • A reimagined mobile app and brand new desktop player that are designed for music.
  • YouTube Music has thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube.

Find more of the music you’re looking for

  • Remixes, covers, live versions as well as deep cuts you can’t find anywhere else – from the biggest artists in the world to freshest voices breaking through.
  • New and iconic videos from “God’s Plan” and “Havana” to “Thriller,” “Sledgehammer,” and more.
  • YouTube Music search works even if fans don’t know exactly what they’re looking for … we’ll find it if they describe it (try “that hipster song with the whistling”) or give us some lyrics (try “I make money moves”).

Effortlessly discover new music

  • YouTube Music’s personalized home screen dynamically adapts to provide recommendations based on people’s listening history, where they are and what they’re doing. At the airport? We’ll recommend something relaxing before the flight. Entering the gym? We’ll suggest some beats to get the heart-rate going.
  • Thousands of playlists built to help you discover new music. That means no matter what kind of music you like, where you are, what you’re doing, or what mood you’re in, you can easily find the right playlist for that moment.

While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for $ 9.99 a month. If you are a subscriber to Google Play Music, good news, you get a YouTube Music Premium membership as part of your subscription each month. And if you use Google Play Music, nothing will change — you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.

To extend the features of YouTube Music Premium beyond the music app, we’re soon introducing YouTube Premium, the new name for our YouTube Red subscription service. YouTube Premium includes ad-free, background and offline across all of YouTube, as well as access to all YouTube Originals including Cobra Kai, Step Up: High Water and Youth & Consequences. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But because it includes our brand new YouTube Music service, the price will be $ 11.99 for all new members. If you’re already a YouTube Red (soon to be YouTube Premium) member, don’t worry you’ll still enjoy your current price.

Starting Tuesday, we’re rolling out the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. It will expand more broadly in the coming weeks. We’ll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. If you want to know when the new YouTube Music is available in your country, head to music.youtube.com/coming-soon and let us know you’re interested.

Elias Roman, Product Manager – YouTube Music, recently listened to In Due Time by Outkast

*South Korea will only offer the YouTube Premium membership, not YouTube Music Premium.


YouTube Blog

Google won’t be announcing new YouTube Music service in March

Rumors have been swirling around about a new YouTube Music streaming service for quite some time, and we’ve been hearing that Google would officially announce the service in March, probably at SXSW. Now it turns out that might not have been completely accurate. YouTube’s head of music, Lyor Cohen, will definitely still be speaking at […]

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TalkAndroid

It’s time to turn up the music: Watch The BRITs LIVE with Ed Sheeran, Dua Lipa, Stormzy, and Justin Timberlake on YouTube

Do you remember the BRITs, where Ed Sheeran famously brought Stormzy out to perform, Adele showed us that she doesn’t like being rushed, and Ginger Spice unveiled her iconic Union Jack dress? It’s almost time for the action to begin again as the excitement of The BRIT Awards 2018 is almost upon us. What memorable pop culture moments will this year bring?

We’re letting you in on all the fun as we’re streaming the BRITs right here live for the fifth year running. Just tune in at YouTube.com/BRITS on whatever screen you find yourself closest to: mobile, tablet or TV, on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. (If you’re in the U.K., you can catch up on performances after the show).

YouTube star and music sensation, Conor Maynard is hosting the livestream alongside none other than BBC Radio 1Xtra’s Yasmin Evans. The pair will share all sorts of behind-the-scenes gossip from the show live, so you won’t want to miss it on the night.

This year, nominated stars like Dua Lipa, Stormzy and Ed Sheeran – who got their start on YouTube – are set to grace the main stage, so you’ll want to keep your eyes peeled for brilliant renditions of their hits. And as British hitmakers are not just popular at home, their BRIT performances will be beamed on YouTube to their massive followings abroad. …

Comedian Jack Whitehall will bring his hilarious antics to the party as host of the BRITs, too, so there’ll be plenty of laughs to go with the great music.

Livestream host Conor Maynard said: “I’m super excited to be hosting The BRITs coverage on YouTube. My career started on YouTube, so it feels great to be doing something on YouTube and the BRITs. Can’t wait to have an awesome night!”

Geoff Taylor, Chief Executive of The BPI & BRIT Awards said: “We are delighted to be streaming The BRITs live to fans all around the world with our partner YouTube, for a fifth successive year. We are thrilled to have such popular and talented hosts.”

After the show, you’ll find performances from the artists on a YouTube playlist for you to relive and rewatch, plus further catch-up content on the BRITs channel. So, tune in at YouTube.com/BRITS on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT for unforgettable performances and must-see shenanigans.

— The YouTube Music Team


YouTube Blog

[Poll] And your favorite music streaming service is…

Last week we ran a poll about which music streaming services all of you are regularly using.  I don’t think anyone will be too surprised about the winner, but I think there were some surprises in the results. Google Play Music was the clear favorite, snagging nearly 40% of all of the votes cast in […]

Come comment on this article: [Poll] And your favorite music streaming service is…

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TalkAndroid

Check out Tidal’s music streaming completely free for 12 days after Christmas

If you’ve been itching to test out Tidal’s music streaming service to potentially replace Spotify or Google Play Music, you’re going to have a chance this Christmas. Starting on the 25th, Tidal will be giving everyone access to their streaming catalog for 12 days, no credit card required. All you’ll need to do is sign […]

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Sony recruits Khalid for its next VR music event

Google and Samsung have been adding tons of virtual music experiences, both live and pre-recorded, to their respective line-ups this year. So where does that leave Sony? You'd think a corporation that straddles both industries would be the most likel…
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YouTube Remix is set to be Google’s third music streaming service, launching early 2018

I know what you are thinking; the world needs yet another music streaming service. For so long we’ve been limited to choosing between Spotify, Tidal, Google Play Music All Access, Apple Music, Pandora, YouTube Red, and the other ones we don’t have space to mention. As you can see, Google already has two music streaming […]

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TalkAndroid

Recommended Reading: The ‘Blade Runner’ effect on electronic music

Do Androids Dream Of Electronic Beats? Al Horner, FACT After months of teases, trailers and short films, Blade Runner 2049 is now in theaters. FACT takes a look at the original film's impact on music, including comments from electronic music lege…
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Google’s Pixel 2 XL will sport stereo speakers and always-on music recognition

We’ve still got about a week to go before Google’s October 4th event, which means there’s plenty of time to squeeze in a few more rumors. You didn’t think things would get quiet before launch, did you? Today’s excessive leak reveals some information about the audio features on the Pixel 2 XL, which hopefully makes […]

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Taylor Swift’s new music video sets first-day record on YouTube

Taylor Swift returned from her self-imposed social media exile with a single that's already breaking records. Her music video for 'Look What You Made Me Do' raked in over 31 million views on YouTube in its first 24 hours, surpassing Adele's previous…
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Electric Jukebox has a new music streaming karaoke machine

You might recall the Electric Jukebox, a wand-style microphone and streaming stick that let you sing along to a Spotify-style music catalog at home. The company is still around — in fact, according to Music Ally, its first device sold out five…
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Google offering Play Music and YouTube Red 4 month trials to some users

If you have never been a subscriber to Google’s Play Music or YouTube Red services, Google is hoping to lure you into giving them a try with a slightly better trial period than normal. Usually new subscribers can get 2 months of either service for free before the monthly charges kick in. However, the Google Play […]

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Roli expands its modular music gear with the touch-friendly Seaboard

Last year, Roli launched an affordable, modular music creation system called Blocks. At launch, the company sold a square Lightpad block (intended for tapping out melodies and drum beats) and two smaller blocks that let you adjust a variety of settin…
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Apple Music delays its ‘Carpool Karaoke’ series

Apple had indicated that its first video series for Apple Music would arrive in April, but we're almost into May and Carpool Karaoke is nowhere to be found. According to Reuters, a March premiere party was postponed 'days' before it was going to take…
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Turn down for what! This innovative music app could actually improve your hearing

There’s no shortage of music apps for your smartphone, but TSC Music actually promises something a bit different. How? By detecting the worst key frequency of your hearing and stimulating it.

The post Turn down for what! This innovative music app could actually improve your hearing appeared first on Digital Trends.

Cool Tech–Digital Trends

A billion reasons to celebrate music on YouTube

Last year was a bright one for music—after several tough years of declining revenues, the industry started growing again, spurred in large part by the growth of music streaming subscriptions. This year, the industry has even more reasons to be optimistic. Even as music subscriptions have been growing faster than any other subscription type, advertising is another powerful driver of revenue. In fact, in the last 12 months, YouTube has paid out over $ 1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other.

And this is just the beginning. As more advertising dollars shift from TV, radio and print to online services, the music industry will generate even more revenue from ads. In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales. To achieve this, there is a lot of work that must be done by YouTube and the industry as a whole, but we are excited to see the momentum.

At a time when there’s never been more competition for attention, fans can’t get enough good music. It is clear that this creative industry has two strong engines of growth — subscriptions and advertising — and we are honored to be a part of it.

Robert Kyncl, Chief Business Officer, recently watched “The Hamilton Mixtape Performance Live Stream.”


YouTube Blog