The dedicated microscope camera on the Realme GT 2 Pro is a unique feature that allows you to probe into the marvels of nature at a micro level.
Mobile | Digital Trends
You won't have to leave the social media sphere to catch some of the coverage surrounding FIFA World Cup matches. Fox Sports has expanded its relationship with Twitter to offer live pre-game shows and in-match previews (through @foxsports and @foxsoccer) for every match of World Cup 2022 and Women's World Cup 2023. You can also expect "near real-time" highlights during play as well as post-match discussions.
The exclusive deal for both the men's and women's tournaments is a first for Twitter, according to the social network's global content head TJ Adeshola. Naturally, you can expect Fox to support the streams through ads.
You'll still have to use the Fox Sports app or website (plus a pay TV subscription) if you want to stream the matches themselves. Like it or not, the broadcaster still wants to steer you toward its most lucrative business. Even so, this at least offers more ways to immerse yourself in the group stages or build up hype for a must-win knockout match.
As you probably already know, today is World Backup Day (no, we didn’t either) and that means it’s time to take a look at all those ancient thumb drives in your desk drawer that range in capacity from 128MB to 4GB and look at modernizing your inventory. While you are at it, you may as […]
Come comment on this article: [Deal] It’s USB Flash and SSD Drives for everyone with PNY’s World Backup Day promotion!
The women on this list have risen above inequality, creating products and services that have truly changed the world.
Emerging Tech | Digital Trends
Nintendo has confirmed that it will expand its Super Nintendo World theme park at Universal Studios Japan with a new Donkey Kong section. The new zone, which is reportedly already under construction, is set to open sometime in 2024 and will expand the park size by 70 percent, Nintendo said.
"The area will feature a roller coaster, interactive experiences and themed merchandise and food," Nintendo wrote in a press release. "Guests will be able to take a walk on the wild side through the lush jungles where Donkey Kong and his friends live."
We posted the news release “SUPER NINTENDO WORLD EXPANSION. WORLD’S FIRST DONKEY KONG THEMED AREA SET TO OPEN IN 2024” https://t.co/adAmko6FfX
— 任天堂株式会社（企業広報・IR） (@NintendoCoLtd) September 28, 2021
Super Nintendo World opened in March of 2021 after a delay due to COVID-19, with mask-wearing, temperature checks and hand sanitizer requirements in place. However, a surge in the pandemic prompted a temporary closure a month later. As it stands now, travel to Japan is banned for tourists and other travelers.
Nintendo plans similar attractions at the Orlando, Hollywood and Singapore Universal Studios parks. Key attractions at the Japan park are the Mario Kart: Kuppa's Challenge rollercoaster and Yoshi Adventure. Guests also get a "Power-up Band" that lets them collect coins and have other interactive experiences.
"I am very happy to be able to make the world of Donkey Kong a reality following the world of Mario," said Nintendo Donkey Kong creator Shigeru Miyamoto. "I am looking forward to creating a thrilling Donkey Kong experience with the amazing team at Universal. It will take some time until it is completed, but it will be a unique area for not only people who are familiar with Donkey Kong games, but for all guests."
The US Super Nintendo World theme park is still a few years away from opening, but in Japan the Universal Studios expansion will open its doors in the spring. In lieu of going to see it yourself, you can get a look inside via a 15 minute live stream…
Google has introduced Meet for Chromecast, and it’s already started being rolled out to Chromecast devices. The new feature should be deployed to all Chromecast devices around the world by the end of the week. The Google Chromecast team announced the introduction of the new feature via Google’s support pages, explaining the news follows the […]
Come comment on this article: Google has introduced Meet for Chromecast, which is already being deployed to devices around the world
Billy "Video Game Player of the Century" Mitchell has been vindicated. Today, Guinness World Records reinstated the Donkey Kong and Pac-Man records that were stripped from Mitchell in 2018. Once again, Mitchell holds the first perfect score on Pac-Ma…
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The intelligence coup of the century Greg Miller, The Washington Post This in-depth report tells the story of Crypto AG, a Switzerland-based company that achieved success for its code-making machines during World War II. The company eventually bec…
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You knew Simpsons World wouldn't last much longer when Disney+ claimed The Simpsons as a streaming exclusive, but you might not have expected the end to be so… abrupt. Simpsons World has promptly shut down, making Disney+ the only place to watch e…
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Xiaomi has followed up its announcement of the Mi CC9 Pro (and Mi Watch) with the global version of the phone, bringing its whopping 108MP shooter to the rest of the world. As usual, the Mi CC9 Pro will be ditching that naming convention on the global stage, and Xiaomi will be selling it as […]
Come comment on this article: Xiaomi announces the Mi Note 10, offering its 108MP to the rest of the world
YouTube will exclusively bring the biggest performances from Grant Park, Chicago to millions of music fans all over the world with the official live stream of Lollapalooza 2019, August 1 to 4. Iconic music moments from artists including twenty one pilots, The Revivalists, Janelle Monae, Rüfüs Du Sol and more will also be available via the live stream within the YouTube Music app.
In addition to curated performances throughout the four-day festival, YouTube Originals is partnering with Lollapalooza to produce original creative content, including backstage moments and exclusive artist moments just before they take the stage to be featured in and around the live stream. YouTube Music will amplify the Lollapalooza experience by presenting Lollapalooza themed playlists, The Lineup and Emerging Artists, to give fans another way to find all the music they love in one place.
YouTube’s live streams bring the festival experience into the hands and homes of millions of fans around the world. There is no other platform of its kind that allows artists to connect with a global audience and share their creativity in both visual and audio formats with billions of viewers around the globe, making the world smaller and music more expansive. The 2019 Lollapalooza live stream is presented by COVERGIRL, Warner Bros. Pictures (for the film “Blinded by the Light”), and T-Mobile.
Subscribe to Lollapalooza’s YouTube Channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter for behind-the-scenes moments all weekend long. There, you can watch the latest videos and relive past moments.
OnePlus is finally ready to show off 5G hardware after months of talking about it. The phone maker will have a presence at Qualcomm's booth during Mobile World Congress (February 25th through February 28th), and it plans to feature a 5G "prototype."…
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Nintendo is developing yet another mobile game, this time making Mario put on the lab coat he wore once back in the '90s. The gaming giant has announced that it's working on an action puzzle game entitled Dr. Mario World with Line Corp. If it's anyth…
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Looking to check out the top most-played songs this week on YouTube, the most-viewed music videos, or see what’s trending? We’ve got you covered! Fans can now easily access YouTube Charts as playlists that will appear on users’ home screens or by search. It’s ALL here and easy to find, watch and listen to what’s popular, rising and trending both locally and globally — all within YouTube Music.
Every country — all 29 markets — will get five charts playlists: three specific to their country and two global lists. Fans can also add their favorite charts to their library so they can stay up-to-date on what’s trending on the platform.
YouTube Charts are the go-to destination to see what music is hot on YouTube and now include the following within YouTube Music:
The Top Songs chart combines the number of views of a song on YouTube (including the official music video, official song used in user-generated content and lyric videos). The Top Songs chart is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by “thank u, next,” followed by Travis Scott’s “SICKO MODE (feat Drake)” and Halsey’s “Without Me.”
The Top Music Videos chart goes beyond the song and gives fans the chance to dive into the most viewed official music videos on the platform. Top Videos is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by the same two tracks as the songs list, with Nicki Minaj at #3 with “Good Form ft. Lil Wayne.”
The new Trending chart is updated multiple times a day to provide a unique, real-time view of the hottest new music fans are enjoying in a specific country. The Trending chart is YouTube’s first dedicated external signal of the most-viewed new music on the platform, providing an instant snapshot of what is driving music culture. Ariana Grande completes her clean sweep in the U.S. this week, with XXXTENTACION’s “Guardian angel” and Kodak Black’s “Calling My Spirit” rounding out the top 3.
The charts, currently topped globally by Ariana Grande’s “thank u, next,” are the most accurate reflection of what’s happening in music culture and based purely on the number of views from more than 1 billion global music fans on YouTube each month. Full details about how YouTube charts are calculated can be found here.
Elliott Breece, Product Manager at YouTube Music, recently listened to “If It Isn’t Love”
It’s always a good idea to have some security cameras around, and now’s a better time than ever to set some up with the rise of cheaper WiFi cameras. On Talk Android Deals we’re offering a discounted IP camera from iPM World. The camera offers full HD resolution and a 360 degree swivel, plus it’s […]
Come comment on this article: [TA Deals] The iPM World HD 360 degree security camera is 65% off!
Snap's fondness for pop culture Bitmoji now extends to the Harry Potter universe. In sync with the titular character's birthday, Snapchat now offers a 3D Harry Potter Bitmoji Lens that brings a dash of sorcery to the Muggle realm. It's not terribly…
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We love the new wave of cord cutting services like Sling TV and YouTube TV, but they’re not without their own set of problems. In this case, YouTube TV decided to take a nap on Wednesday in the middle of the World Cup semifinal match between England and Croatia. It’s one thing to go down […]
Come comment on this article: YouTube TV offering a credit for going down during the World Cup
Now that England is out of the 2018 World Cup, there's one thing we're really going to miss about its team: The goal celebrations from midfielders Dele Alli and Jesse Lingard. While professional athletes creatively expressing themselves after scoring…
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When FIFA greenlit the use of video assistant referees at the 2018 World Cup, there was one overriding question: how long would it take before the technology shaped an important call? Not long at all, apparently. Two days into the group stage, offi…
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As the world eagerly awaits the 2018 FIFA World Cup in Russia, football fans are turning to YouTube to research and gear up for this summer’s tournament. In fact, global interest for the 2018 FIFA World Cup continues to grow, with search volume across Google and YouTube besting that of the Olympics, as well as other major sporting events.
To better understand what football fans are watching on YouTube, we researched which national teams, players, and football-related videos were trending on the platform over the past year:
Latin American teams and players lead the world in viewership
YouTube users around the world spent the most time watching videos related to Latin American teams. When it comes to watch time in 2017, the top five most popular national teams consist of Argentina, Brazil, Peru, Portugal, and Mexico.
Below are the most popular 2018 FIFA World Cup teams in each of the world’s countries (by the watch time each team received in that country in 2017):
Videos of superstar football players, including Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all had an 80 percent increase in watch time last year (versus the year prior).
Match recaps, game highlights and trick shots scored high with soccer fans
When it comes to football-related content on YouTube, match recaps, game highlights and trick shots proved popular. Over the past two years, the amount of time people spent watching match recaps on YouTube has more than doubled, and since the last FIFA World Cup, watch time for soccer game highlights has grown by 9x, while watch time for soccer-related trick shots has gone up by 50 percent.
On YouTube, football fans don’t just watch, they participate
People are also turning to YouTube to improve their own soccer skills, with watch time of “Drills and Skills” videos increasing 6x since 2014. Check out some popular soccer tutorials here:
How to watch your favorite 2018 FIFA World Cup moments this summer
Miss a game? Can’t get enough of the action? On YouTube globally, you can catch up on your favorite 2018 FIFA World Cup moments with select video highlights from official FIFA broadcasters in more than 80 countries around the world, including from Fox and Telemundo in the U.S., the BBC in the U.K., ARD Sportschau in Germany, NHK in Japan, Kwese in Nigeria and across Africa, Televisa in Mexico, Latina Televisión in Peru, and more. In the U.S., you’ll be able to watch all games live in markets where YouTube TV is available, with the additional option of using the YouTube TV cloud DVR feature to record matches you can’t catch in the moment.
The excitement doesn’t end on the pitch. There are hundreds of YouTube channels that will take you beyond the games for the complete 2018 FIFA World Cup experience, with live shows, training footage, interviews, banter and match analysis. The official FIFA channel will share content from around the tournament and keep users up-to-date with the latest news. A number of channels will have regular original and exclusive content including the FA with daily content from the English national football team, Germany’s DFB Die Mannschaft will report from the training camp as well as the team’s base camp, and FC Barcelona will even host interviews with Barça World Cup legends.
Join us in the countdown to the official kickoff …
Posted by Team YouTube
Facebook has scrambled to win back trust after the Cambridge Analytica scandal and the leaked 'ugly truth' memo. The company has made it easier for users to delete their data, dump third-party apps in bulk and started rolling out news verification to…
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Google brought 4K movie rentals and purchases to Google Play Movies late last year, but like most of Google’s brand new features, it was limited in rollout to just a few countries. In this case, only the US and Canada had access to Google’s full selection of digital 4K content. That’s apparently changing as of […]
Come comment on this article: Google Play expands 4K and HDR movies to more countries around the world
Pixar's presence in Kingdom Hearts 3 won't be limited to the Toy Story crew. Square Enix and Disney have revealed that Monsters Inc will play a role, too. You'll see Boo, Mike and Sully (minus the famous actors, of course) as well as settings from…
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Elton John has entertained us, moved us, and had an unparalleled career that has redefined the cultural landscape. His unforgettable hits — “Rocket Man,” “Bennie and the Jets,” “Tiny Dancer” — changed what it meant to be a singer-songwriter, catapulted him to global mega stardom, soundtracked our childhoods, and changed lives along the way. Now after more than half a century on the road, Elton announced details of his final tour, “Farewell Yellow Brick Road” via an exclusive VR180 livestream on YouTube.
Kicking off in the U.S. on September 8, 2018, the tour will consist of more than 300 shows across five continents before reaching its conclusion in 2021. Elton’s new stage production will take his fans on a musical and highly visual journey spanning a 50-year career of hits like no one has ever seen before.
The tour announcement was made at a marquee event at Gotham Hall in New York City, simultaneously transmitted to Troubadour in L.A. and YouTube Space London. And thanks to YouTube’s exclusive VR180 livestream, fans all around the world were part of the action and revisited some of the defining moments that set Elton on his unstoppable path to global superstardom.
Elton John is always up for doing things differently, using the latest technology to help him defy space and time, connecting his past and future. Last year, Elton’s YouTube-supported “The Cut” gave undiscovered talent the chance to create the first-ever official music videos for three of his iconic hits, and now his final farewell tour announcement takes experimentation to the next level – livestreaming in VR.
Check out VR360 video from the event at youtube.com/eltonjohn and additional event footage including two live performances, a Q&A with Anderson Cooper, and “Behind The Scenes” videos in VR180 tracking Elton’s journey, supported by YouTube, will be available in the coming days.
For more info on the tour, go to EltonJohn.com.
Vivien Lewit, Global Head of Artist Services at YouTube
Toys 'R' Us may not be the only major casualty of technology's influence on the toy industry. Wall Street Journal sources claim that Hasbro recently made an offer to buy Mattel. It's not clear what terms Hasbro offered or how receptive Mattel was,…
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If you think things are unendurably awful in the world today, maybe don't play Observer when it hits PlayStation 4, Xbox One, PC, Mac and Linux on August 15th. Observer follows one of the darkest paths at humanity's feet, imagining a 2084 where corp…
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Virtual reality helps creators bring their audiences to new, amazing, and even impossible-to-visit places. As a viewer, you get a whole new angle on shows, sports, and concerts you care about. You can walk around the Eiffel Tower, dive to the bottom of the Great Barrier Reef, or get a new perspective by meeting people face-to-face in a way that isn’t possible with a flat view of the world.
We know that virtual reality videos can be really powerful, which is why we invested in supporting 360 and VR formats for over two years. And today, VR video is the most popular way to experience VR. But, we’ve heard from creators and viewers that you want to make and see even more immersive videos on YouTube. So, we’ve been working with Google’s Daydream team on a brand new video format, called VR180, that we believe will make VR content even easier to create.
VR180 video focuses on what’s in front of you, are high resolution, and look great on desktop and on mobile. They transition seamlessly to a VR experience when viewed with Cardboard, Daydream, and PSVR, which allow you to view the images stereoscopically in 3-D, where near things look near, and far things appear far. VR180 also supports livestreaming videos so creators and fans can be together in real time.
For creators, you’ll be able to set up and film your videos the way you normally would with any other camera. And, soon, you’ll be able to edit using familiar tools like Adobe Premiere Pro. From vlogs, to makeup tutorials to music videos – your videos will work great in VR.
But supporting the format is just the beginning. We want to make cameras that are easy to work with too. The Daydream team is working with several manufacturers to build cameras from the ground up for VR180. These cameras are not only great for creators looking to easily make VR content, but also anyone who wants to capture life’s highlights in VR. They will be as easy to use as point-and-shoot cameras, for around the same price. Videos and livestreams will be easy to upload to YouTube. Cameras from YI, Lenovo, and LG are on the way, and the first ones will hit shelves this winter. For other manufacturers, we’re opening up a VR180 certification program and Z CAM will be one of our first partners. Learn more and sign up for updates at vr.google.com/vr180. If you can’t wait to try these out, eligible creators can apply to loan a VR180-enabled camera from one of our YouTube Spaces around the globe.
VR180 will unlock opportunities for anyone looking to easily make VR memories. We’re just starting to scratch the surface of what is possible and look forward to seeing your new videos!
Frank Rodriguez, Product Manager, recently watched “What’s Inside Marshmello Helmet?“
Roaming is expensive, hotel Wi-Fi sucks, and getting a new SIM card in every country you travel through is a pain. RoamingMan makes life abroad easier with a 4G hotspot that seamlessly works in any country you visit for a flat rate.
The post RoamingMan might be the easiest way to stay connected anywhere in the world appeared first on Digital Trends.
You might not necessarily think of virtual reality as phone tech, but it nonetheless was out in full force at Mobile World Congress in Barcelona. We sought out the best the show had to offer.
The post Here are the flat-out craziest virtual reality demos we saw at Mobile World Congress appeared first on Digital Trends.
A ping-pong-playing robot has just earned official recognition from Guinness World Records for its ability to play and teach the game. Its Japanese creators hope the machine can help to “harmonize humans and robots.”
The post This awesome ping-pong robot has just earned a Guinness World Record appeared first on Digital Trends.
One brave, and probably quite mad, man has rejected technology for the simple life, living without any modern conveniences in the wild. It may be tempting to follow in his footsteps, but we’re here to tell you it may not be a good idea.
The post Get over yourselves! The world can’t handle more tech-hating hippie hermits appeared first on Digital Trends.
Disney CEO Bob Iger has announced that the entertainment giant will soon be opening a park based on James Cameron's Avatar. From May 27th, visitors to Disney World Orlando will be able to explore a large area based on the hugely successful sci-fi mov…
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Based on the search strings that trended for November 9th, the world turned to Google in an effort to understand the President-elect's surprise win and the United States' complicated voting system. Google Trends posted the most popular searches after…
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As per a new report from Strategy Analytics, Android now represents 87.5 percent of global smartphone market share in the third quarter of 2016, crushing Apple’s iOS in the race to become the primary power in the mobile space.
The post Android is now used in nearly 9 out of every 10 smartphones in the world appeared first on Digital Trends.
According to recent reports, MWC 2017 may be a big show for Sony. In fact, the company may release two new phones at the event, one of which is rumored to be the follow-up to last year’s Xperia X.
The post Sony may release two new phones at Mobile World Congress 2017, reports say appeared first on Digital Trends.
Music is a universal language that unites people around the world. It reminds us of who we are, where we come from, and the moments that matter the most.
Tomorrow, the Orchestra of Syrian Musicians, which features former and current members of the Syrian National Orchestra, will take the stage at the Southbank Centre’s Royal Festival Hall in London for a special performance, presented by Africa Express, that will be live streamed globally on YouTube from 7:30 p.m. BST (11:30 a.m. PST) at youtu.be/aH_FP67cLP0.
As a result of the ongoing conflict, many Syrian musicians, including the orchestra’s conductor Issam Rafea, have been forced to leave their homes. This performance will see musicians who previously worked with Damon Albarn on the Gorillaz track “White Flag,” travelling from both inside and outside Syria to reunite for an orchestral performance of Arabic music with Albarn and other guest performers – including Bashy, Bassekou Kouyaté, Bu Kolthoum, Eslam Jawaad, Faia Younan, Julia Holter, Malikah, Mounir Troudi, Noura Mint Seymali, Paul Weller, Rachid Taha, and Seckou Keita – to highlight and celebrate the remarkable music culture of Syria.
Communities around the globe are likewise coming together to host viewings of the performance, including at the YouTube Space in New York and Berlin; at the Bozar Centre for Fine Arts Brussels; and in homes and cultural centers around the world.
Tune in on Saturday, June 25 at 11:30 a.m. PST, 7:30 p.m. BST to watch the concert live alongside viewers around the world, or catch the event afterwards, all at youtube.com/africaexpress. The concert was co-commissioned by 14-18 NOW and Holland Festival.
David Mogendorff, Artist Relations and Music Partnerships for YouTube, recently watched “Saviour by Jacob Collier.”
Augmented World Expo this year was home to a ton of cool new gadgets and technologies. Here are a few of the coolest we saw at the show, from augmented reality glasses to fitness tracking wearables.
Need a game to kill some time? Lego Jurassic World has landed on iOS and Android — and lets you hunt as a dinosaur. Also, check out Reddit’s new app, a minimalist writing app, and more.
The post Download these 5 hot new apps: Reddit, Miitomo, Lego Jurassic World, and more appeared first on Digital Trends.
Prepare to have a major crick in your neck. Pushing the boundaries of the sky are developers in Dubai, who plan to build a $ 1 billion skyscraper that will put the current tallest building in the world, the Burj Khalifa, to shame.
The post Dubai is building a $ 1 billion skyscraper that may be the tallest in the world appeared first on Digital Trends.
Invites are out and a teaser is teasing. Samsung will show the world its newest hardware, led by its flagship phone, on February 21 at 1:00 PM ET.
Tonight, the company posted a teaser online to give the world an idea of what’s to come at its next Unpacked event. The video shows a man putting on a Gear VR headset and reaching out into the virtual reality-based world in front of him. The environment he’s immersed in is a dark room with a box containing the next flagship phone from Samsung. So the teaser hints that we’ll get both a new phone and an advanced virtual reality headset at MWC 2016.
The teaser pushed out alongside the press invites tonight is likely not the only one we’ll see in the weeks leading up to the launch date. Samsung will want to get everyone thinking and perhaps tease other new devices as well.
Come comment on this article: Samsung will show the world the Galaxy S7 on February 21
Trailing only Dubai’s Burj Khalifa in terms of height, construction on the Taiwanese skyscraper known as Shanghai Tower recently completed on the small Chinese island. The San Francisco-based architecture firm Gensler built the structure.
The post China's recently-completed Shanghai Tower is now the second tallest building in the world appeared first on Digital Trends.
Sprint announced today that it has added support for 36 new countries and destinations to its Open World and Global Roaming programs. With these new additions, Sprint now offers its international services at 110 destinations.
These countries include Austria, Luxembourg, Afghanistan, Macau, Bangladesh, Macedonia, Belarus, Malaysia and Belgium. The Republic of Malta, Bolivia, Montenegro, Bulgaria, Netherlands, and Cambodia are also included in the additions.
There’s also support for Norway, Croatia, Philippines, Estonia, Poland, Finland, Rwanda, Ghana, Serbia, Hong Kong and Singapore. Those traveling to Hungary, Slovenia, Iceland, South Africa, Indonesia, Taiwan, Kenya, Thailand, Liechtenstein or Turkey will be happy to find out these countries are included as well.
It might be a mouthful, but Sprint’s Open World and Global Roaming programs are aimed to offer some serious savings for the carrier’s customers that plan on traveling abroad. The Open World program provides 1GB of free data, as well as free calling and texting, in Mexico, Canada and countries across Latin America.
The program also offers some discounted rates in other nations.
In contrast, the Global Roaming program allows customers to have unlimited data–up to 2G in speed–unlimited texting and calls at a rate of $ 0.20 per minute in supported countries.
Sprint’s new international offerings seem to have been a roaring success as far as savings goes. Unfortunately, it’s not the best package considering that the 2G connection speeds don’t keep up with the demands consumers put on their smartphones.
The carrier is looking to help consumers save money in other ways by ending two-year contracts as well.
On the upside, it’s a convenient package, allowing those travelling abroad to stay in touch with family, friends, colleagues and business partners on the cheap. Hopefully we’ll see Sprint and other companies add more value to programs like this in the future.
Come comment on this article: Sprint adds more countries and destinations to Open World and Global Roaming programs
You've probably heard of wearable cameras from companies like Narrative, which clip onto your clothing and log images of your daily life. The upcoming MyMe from Orcam takes that idea to a whole new, and potentially even more useful, level. Instead of…
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From a “super brawl” to a giant lion, yesterday’s big game was filled with many notable moments. That’s true on YouTube and Google too—people watched more game day ads and teaser videos on YouTube than ever before, YouTube hosted its first-ever halftime show, and a throwback PSA became a top trending search term. Here’s a look at the top trending searches, videos and more across Google and YouTube:
Battle of the brands
As the battle for football supremacy was taking place on the field, a very different battle was raging across the country: Which ad would reign supreme? Whether via smartphone, tablet or laptop, people spent nearly 4 million hours watching game-day ads and teaser videos on YouTube—up from 2.2 million hours from this time last year.
This year’s most popular ads came from a wide range of advertisers—newcomers and veterans alike. But one thing’s for certain—puppies, pranks, and Kim Kardashian continue to “break the Internet.” Here are the ads that scored big on YouTube so far:
YouTube has evolved to become the place brands go to engage with their audience before, during, and after the big game. That’s why revenue from our AdBlitz program set a new record this year, with brands investing more on YouTube around the big game than years past. And, we’ve hit a new record in watchtime across YouTube—the growth rate at which people are watching YouTube has nearly doubled in the last year, leading to the fastest growth we’ve seen in years.
Tom Brady and Missy Elliott dominate on search
While people turned to YouTube to watch the ads, people turned to Google to search for everything from “how old is Tom Brady” to “buffalo chicken dip recipes” to “Katy Perry Halftime performance.” Before kickoff, people asked Google “Why did John Travolta call Idina ‘Adele’?”—a throwback to John Travolta’s infamous mispronunciation of National Anthem performer Idina Menzel’s name at the 2014 Oscars. Searchers were also interested in Menzel’s performance (or researching prop bets), asking “How long will it take Idina to sing the National Anthem?”
Tom Brady, Marshawn Lynch and Russell Wilson were the top three searched players before, during and after the game. Thanks to some standout in-game performances, by the end they were sharing the spotlight: Rob Gronkowski and Chris Matthews (replacing Richard Sherman and Kam Chancellor). And MVP Tom Brady wasn’t just an MVP on the field—he captured the title of “Most Searched Quarterback” in every state except for the Seahawks’ home Washington.
Of course, for many people the halftime show is the highlight of the night, and Katy Perry’s performance delivered. She came in on a lion, danced with sharks and went out on a star—one that was, for some, reminiscent of NBC’s old “The More You Know” PSAs. The phrase “The More You Know” spiked 190x in search for the 10 minutes after Katy’s starry flight. And although Missy Elliott was a late addition to the halftime lineup, she was a popular topic in search. Top questions related to Missy Elliott included “When was Missy Elliott popular?” and “How does Katy Perry know Missy Elliott?”
A very YouTube halftime show
For the first time ever, this year YouTube hosted a Halftime Show produced by Collective Digital Studio, with the help of more than 25 YouTube creators including Epic Meal Time’s Harley Morenstein as host, Rhett & Link, Toby Turner, Freddie Wong and Tyler Ward. From Kurt Hugo Schneider’s “Epic Patty Cake Song” to the “Elephant’s Toothpaste” science experiment with Science Bob, the show delivered a one-of-a-kind experience for YouTube fans.
With the last touchdown scored, we’re taking votes for your favorite ad, so visit our AdBlitz channel to cast your ballot before voting ends on February 9 at 11:59pm ET. Thanks for making this year our biggest game ever.
Whether you’re a loyal 12th man or a Boston fan for life, chances are you turned to YouTube and Google to watch your favorite ads, answer your questions or witness a new generation of halftime entertainment. We’re happy we could be a part of your game.
Posted by Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched “Top 10 Super Bowl games of all time.”
In the last ten years, we’ve witnessed many of the biggest and most important news stories unfold on YouTube. From the Green Revolution, Arab Spring and protests in Ferguson, to the Charlie Hebdo attacks and earthquake in Nepal, user-generated video has provided a unique and visceral perspective on what’s happening in the world around us. It’s almost impossible to turn on the news during a breaking event without seeing raw video uploaded by a YouTube user somewhere across the globe.
Today, more than 5 million hours of news video is watched on YouTube every day, and the role of the eyewitness has never had a more vital place in the newsgathering process. We live in a world where anyone can bear witness to what is happening around them and share it with a global audience, and YouTube has become a primary home for this powerful, first-person documentary footage.
That is why we’re excited to announce three new initiatives to support the discovery and verification of eyewitness news video on YouTube:
We’re proud of the role that YouTube and its creators have and continue to play in the ever-changing, ever-expanding news and information ecosystem, and we hope that these new projects will empower more journalists to use powerful eyewitness video easily and responsibly.
Posted by Olivia Ma, Head of Strategy and Operations, News Lab at Google