If you’ve been on the fence about dipping your toes into the Wear OS platform, there’s no better time than right now to strap a smartwatch with Google’s smartwatch platform on to your wrist. And with Fossil’s refurbed Sport smartwatch reduced all the way down to just $ 49, there’s no need to break the bank. […]
Come comment on this article: [Deal] Snag a refurbished Fossil Sport smartwatch with WearOS for just $ 49
How many times have you recorded a video of a special moment only to discover that it’s a shaky mess when you play it back? A gimbal stabilizer is a great way to create a smooth and steady video but its size makes it somewhat cumbersome to carry around the whole time. This is where […]
Come comment on this article: [Deal] Say goodbye to jittery videos with Zhiyun’s foldable Smooth-X Gimbal Stabilizer for just $ 42
People are streaming more than ever before. But one thing remains consistent: When they’re looking for something personally relevant to them, they turn to YouTube.
Whether it’s celebrating this year’s graduating class with the likes of President and Mrs. Obama, Beyoncé and BTS in YouTube Originals’ “Dear Class of 2020,” reminiscing over Game 6 of the 1993 NBA finals or attempting quarantine glow-ups from James Charles, YouTube’s extensive video library creates a truly meaningful and personal experience for viewers.
And, this year more than ever, we’re seeing people make time for what matters. On June 13, viewers tuned in to watch “Bear Witness, Take Action,” a YouTube Originals live stream that assembled artists and activists to learn, heal and raise awareness for the Equal Justice Initiative. This was part of a new multi-year, $ 100 million-dollar fund to help amplify the voices and stories of Black Creators.
Today, at our ninth annual NewFront event, we celebrated moments like these through a more personal experience for brands and advertisers with “Brandcast Delivered.”
Throughout the completely reimagined virtual event, we celebrated the diversity of YouTube’s voices and content. Featuring appearances from creators like Lilly Singh, Questlove, Emma Chamberlain and Gordon Ramsay, we constructed a “personal primetime” for each attendee based on their passions and shared how YouTube’s deep connection to people’s lives means better results no matter a marketer’s goal – from reach and awareness to action.
The first and last litmus test for any video platform — be it TV, OLV, OTT, mobile or some new acronym that doesn’t exist yet, is simple: Does it work? On every metric — from incremental audience, to new customers, to sales — YouTube delivers.
Today, we showcased how effective YouTube strategies can produce results through the announcement of the 2020 YouTube Works award recipients. The winners, honored for using YouTube to drive smart results, included Gillette with their “We Believe Campaign” in the Force for Good category, Samsung’s Galaxy Note10 brilliant strategy for the Media Innovation category, Hulu’s “sellouts” campaign winning the Ingenious Insights category for their 100% honest influencer campaign, and Bacardi’s “Beat Machine” bringing home the Grand Prix.
The success of these campaigns stems not only from their understanding of how to leverage YouTube’s full suite of ad solutions, but their belief in YouTube’s unique mission to give everyone a voice. Learn more about the smart ways these brands and others used YouTube to drive incredible business results on yt.be/works.
To drive meaningful results, the first step is reaching customers where they are watching. While YouTube overall reaches more people age 18-49 than all linear TV networks combined,4 we’ve seen a dramatic shift in viewing patterns, as people increasingly watch on connected TVs. In the U.S. alone, over 100 million people watch YouTube and YouTube TV on their TV screens each month.5 And, according to Comscore, YouTube makes up 41% of ad-supported video streaming watch time.6
Last month, we announced YouTube Select — a reimagination of Google Preferred — to make it easier to reach your audiences where they are watching, and find the right content for your brand. YouTube Select includes the same popular creator content, plus a dedicated streaming TV lineup that combines the best of YouTube TV and core lineups content, both on TV screens.
YouTube Select also includes YouTube Originals programming, including the breakout hit, “Instant Influencer with James Charles,” which hit over 50 million views in its first month alone;7 “Retro Tech,” featuring tech guru Marques Brownlee; and “Liza on Demand.” And they’re all returning for new seasons.
Additionally, today we announced that Demi Lovato will be returning for a new YouTube Originals project. Demi’s new docuseries will be a follow-up to her 2017 documentary, “Simply Complicated,”which will bring you on her personal and musical journey over the last three years. David Blaine will also be joining the YouTube Originals slate with a first-of-its-kind special event. We are excited to share more on these shows, among many others, throughout the year.
YouTube has become an important part of the modern purchase journey with 70 percent of YouTube viewers saying they bought a brand as a result of seeing it on our platform.8 We’re introducing tools to help marketers understand their audience, as well as complement their awareness initiatives with campaigns that drive conversions.
As people turn to YouTube to discover their next purchase, we’re also seeing an increase in conversions from ads on the platform. In the last twelve months, we’ve been able to help our customers achieve over 950 million conversions9 – generating quality leads, boosting web traffic, and achieving new sales on YouTube.
Last week, we announced Video action campaigns, a simpler and more cost-effective way to drive action on YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partner — all within one campaign. To make it even simpler, any future inventory that becomes available, like the What to Watch Next feed, will be automatically included. This way you can save time to focus on strategic initiatives, such as crafting the right creative and messaging for your audiences.
For today’s viewers, YouTube is a deeply personal experience. For advertisers and brands, so are our offerings. With flexible solutions across marketing objectives, buyers can uniquely reach and influence audiences based on what’s most important to them.
Cenk Bulbul, Director of Global Advertiser Marketing at YouTube
2 NCSolutions Sales Effect, 2018-2019. Base: a list of YouTube studies selected and compiled by NCSolutions with statistically significant results at an 80% confidence level. This list includes 59 statistically significant YouTube studies across 23 CPG advertisers
3 Commissioned Nielsen MMM Meta-Analysis, 2016-2018. Base: a list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain YouTube Select, Other Digital, and TV results. This list includes 45 studies for US Brands across all CPG categories. Effectiveness is defined as total incremental sales per 1,000 impressions. Studies were excluded if either channel had fewer than 500 impressions. Incremental offline retail sales measured for TV represents average across all TV broadcasters.
4 Custom Nielsen study commissioned by Google. Desktop, mobile and TV fusion. TV measurement of Total TV. Reach among persons 18-49 (Live + 7, one minute qualifier), television only, March 1-31, 2020. Results among US TV Households.
5 YouTube Internal Data, US, March 2020
6 Comscore, OTT Intelligence, Mar. 2020, U.S.
7 YouTube Analytics, April-May 202
8 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.
9 Google data, Global, May 2019 – Apr 2020. Total conversions reported for TrueView for action campaigns.
When you’ve got a $ 300 budget to buy a new smartphone, how do you make the most of it? One easy way is to buy something like the OnePlus 6T that, although it launched 18-months ago, is still getting major OS updates and is now reduced to just $ 299, giving you a $ 250 saving and […]
Come comment on this article: [Deal] Grab the still excellent OnePlus 6T for just $ 300
The food delivery world is about to get a bit smaller. Just Eat Takeaway.com (Just Eat to most people) is buying Grubhub in a deal worth $ 7.3 billion. The merger will create the largest online food delivery outlet outside of China, according to the c…
Engadget RSS Feed
Adding some smarts to your car doesn’t have to be a hassle, all you need is a car, a smartphone, and the Roav Viva Car Charger from Anker that has Amazon’s Alexa baked-in and brings voice control to your driving experience. Whether it’s issuing a command to listen to the Audible book that you’ve almost […]
Come comment on this article: [Deal] The Roav Viva Dual-USB Car Charger with Alexa is down to just $ 20
hen it comes to wireless charging pads there are a ton of options to choose from, but standing out from the crowd in both appearance and price is the 10W Fast Charging Pad from EasyAcc that is constructed from high-quality PU leather and costs just $ 6.59 on Amazon. Discounted by 40% from its usual price […]
Come comment on this article: [Deal] EasyAcc’s 10W Fast Wireless Charging Pad in PU leather is down to just $ 6.59
Twitch has created a new home for gaming-related news. Dubbed Twitch Gaming, the company says the channel will feature game reveals, developer interviews and Twitch drops, with the platform's streamers presenting the content. One of the first things…
Engadget RSS Feed
With many of us in lockdown and resorting to binge-watching our favorite movies and shows on services such as Netflix, Prime Video, or Disney+, having a quality media streaming device is essential. Roku is a trusted brand when it comes to adding smart services to your television and today its popular Premiere 4K HDR box […]
Come comment on this article: [Deal] Roku’s Premiere 4K HDR Media Streamer is down to just £30
Having a power bank that can charge multiple devices simultaneously and still have some juice left in the tank is one of the fundamental features of this EasyAcc external charger that has a massive 26000mAh battery capacity. The 26000mAh Power Bank usually costs $ 45.99 but you can now buy it for just $ 22.49, which gives […]
Come comment on this article: [Deal] Grab this EasyAcc 26,000mAh Power Bank for just $ 22.49 and save 50%
When it comes to home security cameras there’s a whole range of options to choose from to suit almost any budget. Anker’s home automation brand, Eufy, has just brought its new Indoor Security Cam 2K and 2K Pan & Tilt to market, with pre-order deals running as low as just $ 26. The Indoor Security Cam […]
Come comment on this article: Eufy’s new Indoor Security Cameras with 2K resolution are up for pre-order from just $ 26
The Fitbit Charge 4 has leaked ahead of an official announcement, although you’d be forgiven for thinking it’s almost identical to the Fitbit Charge 3. There are some new features under the hood, but this looks like the same old Fitbit you either love or hate. No Google influence on the hardware just yet. Fitbit […]
Come comment on this article: Fitbit Charge 4 leaks, but no Google influence just yet
As you might expect, smartphone sales are going to slump during the global Coronavirus pandemic. Research firm Strategy Analytics says that shipments in February fell by 38% year-on-year. March numbers could be worse. Industries worldwide are feeling the pain of Coronavirus. In China specifically, “Some Asian factories were unable to manufacture smartphones, while many consumers […]
Come comment on this article: Smartphones will be just one industry impacted by Coronavirus
At times like these where many of us are practicing social distancing, being trapped in a residence with other people that listen to what you consider to be terrible music could push you over the edge. There’s no need to fork out lots of cash on a music streaming subscription of your own, though, because […]
Come comment on this article: [Deal] Score four months of TIDAL Premium or HiFi for the insane price of just $ 4/£4
Keeping your smartphone topped up on your travels isn’t the easiest thing to keep on top of even if you remember to bring a power bank with you, and especially so if you forget to bring the relevant power cable with you. But with many modern smartphones supporting wireless charging, why not expand your options […]
Come comment on this article: [Deal] At just £25, Samsung’s 10000mAh Power Bank with Wireless Charging is at its lowest ever price
Wireless charging has really come back into fashion since a certain company re-invented it, so if you are looking to put a wireless charging pad in every convenient location Choetech has a 2-pack on offer for just $ 12.99. Capable of up to 10W output, Choetech’s Wireless Charging Pads are Qi-certified and available from Amazon until […]
Come comment on this article: [Deal] Grab a pair of Choetech’s speedy 10W Fast Wireless Chargers for just $ 12.99
Payday may be upon us but that doesn’t mean you have to blow your wad of cash all in one go when choosing a brand new wall charger. What if I told you that Aukey has discounted its 27W USB-C Ultra-Slim wall charger with Power Delivery by an incredible 47% down to just $ 13.77? Available […]
Come comment on this article: [Deal] Grab Aukey’s USB-C Ultra-Slim Wall Charger for just $ 13.77 and save an incredible 47%
Here’s a pretty crazy deal: if you have a broken Samsung Galaxy smartphone, Sprint will fix it for you. They don’t care what carrier you’re on right now, and they’re offering this deal for just $ 49. That’s pretty cheap compared to going to just about any other repair place and spending a couple hundred bucks […]
Come comment on this article: Sprint’s amazing deal: they’ll fix your broken Samsung Galaxy smartphone for just $ 49, regardless of carrier
If you’ve been waiting for the perfect time to buy a Wear OS smartwatch today could be the day you’ve been waiting for thanks to the Fossil Sport smartwatch being on sale for just $ 99/£89* in the US and the UK, bringing a saving of $ 176 and £130* respectively. We’ve got the details for you […]
Come comment on this article: [Deal] Buy Fossil’s Wear OS-powered Sport Smartwatch for just $ 99/£89
If the frustration of seeing power cables laying around on the floor or perhaps slipping off the desk is getting too much, have you thought about buying a wireless charger for your bedside table or desk? If so, Anker has you covered with its PowerPort 5 Wireless Charging Pad that is now discounted to just […]
Come comment on this article: [Deal] Grab the PowerPort 5 Wireless Charging Pad from Anker for just $ 7.99
Meet the Lenovo C340 11″ Chromebook. It’s a solid little contender in the market of Chrome-powered laptops, and Lenovo is hoping that there’s enough value in its $ 309 price tag to make it worth checking out over the competitors. We got our hands on one for a few weeks to see what all the fuss […]
Come comment on this article: Lenovo C340 (11″) Chromebook review: Just the basics
Sony launched the Xperia 10 at MWC 2019 back in February and while its original price of $ 350 seemed a little steep for what the phone brought to the table, the Black Friday sale sees it discounted all the way down to just $ 170, giving a huge saving of $ 180. The Xperia 10 has a […]
Come comment on this article: [Deal] At just $ 170, Sony’s Xperia 10 is on sale for less than half price
Whether you’re looking to pick up a new tablet for yourself or just to get started on Christmas shopping early, Amazon’s got a pretty slick deal on their Fire 7 tablets right now. The newly refreshed version with 16GB of RAM is 20% off today, making it one of the cheapest Android tablets around that […]
Come comment on this article: [Deal] Amazon’s Fire 7 tablets are on sale for just $ 40 today
Tile announced a refresh to their line of products, bringing some slight design changes and better functionality to the Tile Mate, Tile Pro, and Tile Slim. Each of these is made for different use cases, with differeing shapes and ways to stick them to your stuff. We got a chance to play with the entire […]
Come comment on this article: [Review] Tile Slim, Tile Mate, and Tile Pro make Tile’s lineup just a little bit better
Xiaomi’s Indian Twitter account has just announced the date for their upcoming MIUI 11 software update, albeit with pretty limited details. The teaser on their Twitter account drops the October 16th launch date, but it leaves us in the dark about what devices can expect the update. Since the tweet came from Xiaomi’s Indian account, […]
Come comment on this article: MIUI 11 is releasing in just a few days
When you think of Microsoft and smartphones you might think back to the company buying Nokia and then failing to achieve anything other than pleasing a niche market with its Windows Phone OS. Since then, Microsoft has slowly but surely moved its focus to making its apps and services available via the Google Play Store, […]
Come comment on this article: Microsoft has just announced the Surface Duo – a dual-screened smartphone running on Android
OPPO has announced a new set of fast charging standards for their upcoming smartphones, one of which should charge up just about any phone on the market in half an hour. There’s a lot to be excited about, especially for anyone that constantly deals with a low battery during the day. The standard we’re most […]
Come comment on this article: OPPO announces fast charging that can juice a 4000mAh battery in just 30 minutes
Eero is a pretty powerful mesh network system that was recently scooped up by Amazon. So far we haven’t seen any drastic changes in Eero’s software or hardware, with the router sticking to its premium price point. But one thing that made Eero unique was its Eero Plus subscription, which runs $ 9.99 per month and […]
Come comment on this article: Eero will now block ads on your home network for just $ 2.99 per month
In need of a new laptop but don’t want to spend a ton of cash? If a Chromebook fits your needs, you can usually find some pretty great deals and sales, including this 14″ HP Chromebook that’s currently 66% off. Yep, right now you can score this Chrome OS laptop for just $ 99, which is […]
Come comment on this article: [TA Deals] Grab this HP 14″ Chromebook for just $ 99 right now (66% off)
There are Bluetooth speakers and then there are Bluetooth speakers, and Anker’s Soundcore Model Zero definitely falls into the latter category. With its unique design and sound quality that can put a soundbar to shame, the Model Zero Bluetooth speaker is a far cry from the standard block-type devices we are used to seeing. Usually […]
Come comment on this article: [Deal] Anker’s Soundcore Model Zero is down to just $ 119/£109
If you’ve been meaning to upgrade that ancient alarm clock next to your bed with something more modern that can make your life easier, then perhaps Lenovo’s Smart Clock with built-in Google Assistant goodness is exactly what you need. Usually priced at $ 80, the Smart Clock has dropped to just $ 49.99 and is available from […]
Come comment on this article: [Deal] Save $ 30 on Lenovo’s Smart Clock that is now just $ 49.99 at multiple retailers
Google Hangouts is on the way out, and we already knew that. But despite being so late in its life cycle and so close to the end of the road, Google has just updated it to add a new feature to it. Pretty strange move, even by Google’s standards. It’s a small feature, but now […]
Come comment on this article: Google Hangouts gets one more new feature just before it kicks the bucket
You won't find Lady Gaga's new beauty line at Sephora or Ulta, or even alongside the Fenty counter at your local department store. The songstress announced that Haus Laboratories — her upcoming line of cosmetics — will be sold exclusively on Amazon…
Engadget RSS Feed
Remember a few years back when every app and its grandma was ripping off Snapchat’s disappearing photos idea? And you know that Slowpoke meme? If you combine those two, you’ve got Google’s latest addition to Google Duo. Yep, now users with Google Duo will be able to send other users disappearing, temporary photos. The photos […]
Come comment on this article: Google Duo is the next app to copy Snapchat, just a few years too late
Samsung’s Galaxy Note 10 line has had a bad time with batteries, and we probably don’t need to dig all of that up again. But Samsung hasn’t forgotten, and that might be why they’re hesitant to put super fast charging in the Note 10, which will probably be jam-packed with other bits of hardware and […]
Come comment on this article: Samsung is hesitant to put 45w fast charging in the Note 10, opting instead for just 25w charging
Google has added a staple feature to YouTube Music, turning it into music player that’s finally competitive with the Microsoft Zune and your old iPod that’s sitting in a drawer somewhere. Yep, YouTube Music can now play your local files instead of streaming everything. What year is it, again? This feature is long, long overdue, […]
Come comment on this article: YouTube Music can now play local files, just like your iPod in 2009
One of the perks of Amazon's Prime membership is free two-day shipping on Prime-eligible purchases. That, however, might change. In a call to investors following Amazon's first quarterly earnings report today, CFO Brian Olsavsky said that the company…
Engadget RSS Feed
Google Inbox is dead, and if you were one of the users to get prematurely forced out of the service, you might still be searching for a replacement. There are a ton of suitable email clients on Android, including Gmail itself, but you might be itching for something a little more powerful than Gmail. Spark […]
Come comment on this article: Spark Email launches on Android just in time to replace Google Inbox
The only thing more popular on the internet than racism is a good hoax. The more batshit, the better. Every wacky conspiracy imaginable, from vaccines causing autism to the world being flat, can be found on the interwebs. But even more popular are th…
Engadget RSS Feed
Searching for the perfect way to browse the web quietly and securely? Get a VPN! If you go through a public connection, you could be compromising personal data and get into big problems. So, to prevent that, shop with us and find the right VPN service for you. VPNSecure is available on Talk Android Deals as our […]
Come comment on this article: [TA Deals] Pick up a lifetime sub to VPNSecure for just $ 34.99 right now
Looking for some classical music to concentrate while studying for finals or a crowd-pleaser playlist for that end-of-semester party? Need a great binge-worthy series for winter break like Cobra Kai or Origin? Could you use a physics boost from astrophysicist and former MIT professor Walter Lewin? We’ve got you covered!
Earlier this year, we introduced the new YouTube Music and YouTube Premium subscription plans to help users get more from their YouTube experience. YouTube Music is a new music streaming service with official albums, playlists and singles, as well as a vast catalog of music videos, remixes, live performances, covers and more — all with ad-free, background and offline access. YouTube Premium extends that ad-free experience across all of YouTube, and includes access to YouTube Originals.
Student plans are available for YouTube Music Premium for $ 4.99 and YouTube Premium for $ 6.99. Students who sign up by 1/31/19 can lock in YouTube Premium at a special rate of just $ 5.99.
How to Watch, Listen and Stream
Student plans are currently available to all full-time students at an accredited college or university in the U.S. and will expand to more countries in the future. Click here to learn more about eligibility requirements.
With Lenovo, LG, Sony, and JBL announcing at CES 2018 that they would launch smart displays with the Google Assistant built-in to take on Amazon’s Echo Show, it was just a matter of time before Google threw its hat into the ring with a device of its own. And sure enough, a little later than […]
Come comment on this article: Google Home Hub Review: More than just a photo frame
Bestek’s latest promotion is offering one of their 8-outlet surge protectors. for just a penny. Sounds crazy, but if you’ve got a social media account you legitimately can get this accessory (or something else they’re offering) for just $ 0.01, including free shipping. Read on and we’ll explain how it works. The surge protector features 8 […]
Come comment on this article: [Sponsored] Grab a multi-outlet Bestek surge protector just a penny!
If you want to step into the world of 3D printing, you’ll need to know what you’re doing before diving in. We’ve got an excellent bundle on a ton of eBooks that cover the basics and then some, including 3D printing, CNC routing, and more, all for a heavily discounted rate. You’ll get a total […]
Come comment on this article: [TA Deals] Save 89% and get the CAD & 3D Printing eBook bundle for just $ 19
Bestek’s latest promotion is offering one of their high-speed, snail shaped USB C chargers for just a penny. Sounds crazy, but if you’ve got a social media account you legitimately can get this accessory (or something else they’re offering) for just $ 0.01, including free shipping. Read on and we’ll explain how it works. The charger […]
Come comment on this article: [Sponsored] Pick up one of Bestek’s high-speed USB C chargers for just $ 0.01
It's not only humans and animals that can hold biases against outsiders. Psychology and computer science researchers from the Massachusetts Institute of Technology and Cardiff University have discovered that artificial intelligence robots can develop…
Engadget RSS Feed
Lenovo has announced several new tablets ahead of IFA, with some of them aiming pretty hard at the budget segment of Android tablets. The entire E series of tablets are cheap with a few useful tricks, making a serious competitor to Amazon’s Fire tablets. First up is the Lenovo Tab E7, a 7-inch tablet powered […]
Come comment on this article: Lenovo releases several new value-conscious tablets starting at just $ 70
In the midst of Amazon Prime Day, Essential decided to run what could only be called a fire sale on its Essential Phone, or PH-1 if you prefer, by dropping the price all the way down to just $ 250. That was undoubtedly a mega price for a handset sporting similar specifications as the Pixel 2 […]
Come comment on this article: [Deal] Get the 360-Degree 4K Camera Module for the Essential Phone for just $ 19