Posts Tagged: just

Land 30 great games for just $40 with GameThrill

If you’re like most people, you’ve been spending a bit more time indoors than usual lately. Due to a relentless pandemic and a subsequent sea of social distancing guidelines, most of us have been forced to forgo our usual outdoor adventures and set u…
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Grindr flaw allowed hijacking accounts with just an email address

A Grindr vulnerability allowed anyone who knows a user’s email address to easily reset their password and hijack their account. All a bad actor needed to do was type in a user’s email address in the password reset page and then pop open the dev tools…
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[Deal] At just $40, Anker’s 8-in-1 USB-C Data Hub with Power Delivery and built-in Ethernet is down to its lowest ever price

If you are living the dongle life because your current laptop is low on ports thanks to its designer prioritizing form over function, Anker’s 8-in-1 Data Hub could be the all-in-one solution you need. Down to its lowest-ever price of $ 40 on Amazon, the Data Hub has everything you need to be the most productive […]

Come comment on this article: [Deal] At just $ 40, Anker’s 8-in-1 USB-C Data Hub with Power Delivery and built-in Ethernet is down to its lowest ever price

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The POCO X3 comes with Snapdragon 732G SoC, 120Hz display, and costs just £199

The budget smartphone segment is getting more capable and more crowded than ever, with the latest entrant being the POCO X3 NFC that will cost just £199 when it goes on sale in the UK on September 17th. That £199 (~$ 260) gets you the recently announced Snapdragon 732G chipset, a 120HZ display, 33W fast-charging, and […]

Come comment on this article: The POCO X3 comes with Snapdragon 732G SoC, 120Hz display, and costs just £199

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[Deal] The Mpow M9 Noise-Canceling Earbuds are down to just $21.99 on Amazon

In need of some new earbuds? There’s no need to make your wallet weep because Mpow’s M9 Earbuds with noise-cancellation, Bluetooth 5.0, and 6-hours playback are down just $ 21.99, their lowest price yet on Amazon. We’ve got all the details you need to know after the break. Features: 4-mic Noise Cancellinge & CVC 8.0: The […]

Come comment on this article: [Deal] The Mpow M9 Noise-Canceling Earbuds are down to just $ 21.99 on Amazon

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[Deal] Football Manager 2020 Mobile is down to just $3/£3 on the Play Store

As we edge towards the weekend and a chance to chill, we’ve happened upon a great way to make use of your spare time in the days, weeks, months, and years ahead by way of a game that can only be described as a ‘timesuck’. We are, of course, referring to Football Manage 2020 Mobile, […]

Come comment on this article: [Deal] Football Manager 2020 Mobile is down to just $ 3/£3 on the Play Store

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Just received your new Pixel 4a? Sign up to the Android 11 beta here (Factory Image & OTA File available too)

Google’s Pixel 4a launched back on August 3rd with orders in the US already having shipped and being delivered after months of delay caused by the COVID-19 pandemic. Despite the delay, the Pixel 4a shipped running Android 10 out of the box, if this is something that perturbs you and you can’t bear to wait […]

Come comment on this article: Just received your new Pixel 4a? Sign up to the Android 11 beta here (Factory Image & OTA File available too)

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[Deal] The Mpow M12 Wireless Earbuds are down to just $20

There are a literal ton of options when it comes to buying a pair of earbuds, but the combination of an affordable price and great sound isn’t an impossible task. One such Usually priced at $ 30, Mpow’s M12 Wireless Earbuds with Bluetooth 5.0 are now down to just $ 20 on Amazon. Faster and Stable Connection: […]

Come comment on this article: [Deal] The Mpow M12 Wireless Earbuds are down to just $ 20

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Mobvoi’s TicWatch GTX costs just $60 and is packed with features

While we wait for news on exactly when Mobvoi is launching the TicWatch Pro 3 that is powered by the new Snapdragon Wear 4100 platform, it has instead announced the affordable TicWatch GTX that costs just $ 60. Featuring fitness 24/7 health monitoring, IP68 ingress protection, and up to 10-days battery life, the TicWatch GTX is […]

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Chromebooks just turned into much better gaming machines thanks to NVIDIA GeForce Now

Chromebooks aren’t known for being particularly gaming-friendly. They have access to the Google Play Store, which does open up quite a few games that you can play, but they’re usually either really not optimized for Chromebook hardware or clunky on that particular form factor. You can also almost completely forget about any true modern AAA […]

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[Deal] Grab Amazon’s Show 5 smart display and the Blink Mini Indoor Security Camera for just $75

Amazon’s Show 5 Smart Display is on offer today with a Blink Mini indoor security camera bundled in for just $ 74.99, bringing about a $ 50 saving. The Alexa-toting smart display has an RRP of $ 89 by itself, so getting the Show 5 and the Blink Mini camera is a deal you may want to take […]

Come comment on this article: [Deal] Grab Amazon’s Show 5 smart display and the Blink Mini Indoor Security Camera for just $ 75

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[Deal] Snag a refurbished Fossil Sport smartwatch with WearOS for just $49

If you’ve been on the fence about dipping your toes into the Wear OS platform, there’s no better time than right now to strap a smartwatch with Google’s smartwatch platform on to your wrist. And with Fossil’s refurbed Sport smartwatch reduced all the way down to just $ 49, there’s no need to break the bank. […]

Come comment on this article: [Deal] Snag a refurbished Fossil Sport smartwatch with WearOS for just $ 49

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[Deal] Say goodbye to jittery videos with Zhiyun’s foldable Smooth-X Gimbal Stabilizer for just $42

How many times have you recorded a video of a special moment only to discover that it’s a shaky mess when you play it back? A gimbal stabilizer is a great way to create a smooth and steady video but its size makes it somewhat cumbersome to carry around the whole time. This is where […]

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2020 Brandcast Delivered: A NewFront Just for You

People are streaming more than ever before. But one thing remains consistent: When they’re looking for something personally relevant to them, they turn to YouTube.

Whether it’s celebrating this year’s graduating class with the likes of President and Mrs. Obama, Beyoncé and BTS in YouTube Originals’ “Dear Class of 2020,” reminiscing over Game 6 of the 1993 NBA finals or attempting quarantine glow-ups from James Charles, YouTube’s extensive video library creates a truly meaningful and personal experience for viewers.

And, this year more than ever, we’re seeing people make time for what matters. On June 13, viewers tuned in to watch “Bear Witness, Take Action,” a YouTube Originals live stream that assembled artists and activists to learn, heal and raise awareness for the Equal Justice Initiative. This was part of a new multi-year, $ 100 million-dollar fund to help amplify the voices and stories of Black Creators.

Today, at our ninth annual NewFront event, we celebrated moments like these through a more personal experience for brands and advertisers with “Brandcast Delivered.”

Throughout the completely reimagined virtual event, we celebrated the diversity of YouTube’s voices and content. Featuring appearances from creators like Lilly Singh, Questlove, Emma Chamberlain and Gordon Ramsay, we constructed a “personal primetime” for each attendee based on their passions and shared how YouTube’s deep connection to people’s lives means better results no matter a marketer’s goal – from reach and awareness to action.

Drive better results throughout the consumer journey

The first and last litmus test for any video platform — be it TV, OLV, OTT, mobile or some new acronym that doesn’t exist yet, is simple: Does it work? On every metric — from incremental audience, to new customers, to sales — YouTube delivers.

Today, we showcased how effective YouTube strategies can produce results through the announcement of the 2020 YouTube Works award recipients. The winners, honored for using YouTube to drive smart results, included Gillette with their “We Believe Campaign” in the Force for Good category, Samsung’s Galaxy Note10 brilliant strategy for the Media Innovation category, Hulu’s “sellouts” campaign winning the Ingenious Insights category for their 100% honest influencer campaign, and Bacardi’s “Beat Machine” bringing home the Grand Prix.

The success of these campaigns stems not only from their understanding of how to leverage YouTube’s full suite of ad solutions, but their belief in YouTube’s unique mission to give everyone a voice. Learn more about the smart ways these brands and others used YouTube to drive incredible business results on yt.be/works.

Reach your audience across screens, and within new content

To drive meaningful results, the first step is reaching customers where they are watching. While YouTube overall reaches more people age 18-49 than all linear TV networks combined,4 we’ve seen a dramatic shift in viewing patterns, as people increasingly watch on connected TVs. In the U.S. alone, over 100 million people watch YouTube and YouTube TV on their TV screens each month.5 And, according to Comscore, YouTube makes up 41% of ad-supported video streaming watch time.6

Last month, we announced YouTube Select — a reimagination of Google Preferred — to make it easier to reach your audiences where they are watching, and find the right content for your brand. YouTube Select includes the same popular creator content, plus a dedicated streaming TV lineup that combines the best of YouTube TV and core lineups content, both on TV screens.

YouTube Select also includes YouTube Originals programming, including the breakout hit, “Instant Influencer with James Charles,” which hit over 50 million views in its first month alone;7Retro Tech,” featuring tech guru Marques Brownlee; and “Liza on Demand.” And they’re all returning for new seasons.

Additionally, today we announced that Demi Lovato will be returning for a new YouTube Originals project. Demi’s new docuseries will be a follow-up to her 2017 documentary, “Simply Complicated,”which will bring you on her personal and musical journey over the last three years. David Blaine will also be joining the YouTube Originals slate with a first-of-its-kind special event. We are excited to share more on these shows, among many others, throughout the year.

Uncover new audience insights and convert demand into action

YouTube has become an important part of the modern purchase journey with 70 percent of YouTube viewers saying they bought a brand as a result of seeing it on our platform.8 We’re introducing tools to help marketers understand their audience, as well as complement their awareness initiatives with campaigns that drive conversions.

As people turn to YouTube to discover their next purchase, we’re also seeing an increase in conversions from ads on the platform. In the last twelve months, we’ve been able to help our customers achieve over 950 million conversions9 – generating quality leads, boosting web traffic, and achieving new sales on YouTube.

Last week, we announced Video action campaigns, a simpler and more cost-effective way to drive action on YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partner — all within one campaign. To make it even simpler, any future inventory that becomes available, like the What to Watch Next feed, will be automatically included. This way you can save time to focus on strategic initiatives, such as crafting the right creative and messaging for your audiences.

For today’s viewers, YouTube is a deeply personal experience. For advertisers and brands, so are our offerings. With flexible solutions across marketing objectives, buyers can uniquely reach and influence audiences based on what’s most important to them.

Check out #Brandcast on Twitter and LinkedIn, and our YouTube channel to see highlights from the show.

Cenk Bulbul, Director of Global Advertiser Marketing at YouTube

1 Nielsen Total Ad Ratings (TAR) Meta Analysis including 55 TAR US studies inclusive of YouTube in-app traffic commissioned by Google running 4/9/2018-10/13/2019 across desktop, mobile and TV; Incremental Reach Value calculated as YouTube’s on-target incremental reach / YouTube’s Total on-target Reach; Standard Deviation 20%; On Target Frequency calculated as On Target Impressions / On Target Reach; Standard Deviation 4; Studies running across 7 demos (P18+, P18-34, P18-49, P18-54, P25-49, P25-54, F25-54)


2 NCSolutions Sales Effect, 2018-2019. Base: a list of YouTube studies selected and compiled by NCSolutions with statistically significant results at an 80% confidence level. This list includes 59 statistically significant YouTube studies across 23 CPG advertisers
3 Commissioned Nielsen MMM Meta-Analysis, 2016-2018. Base: a list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain YouTube Select, Other Digital, and TV results. This list includes 45 studies for US Brands across all CPG categories. Effectiveness is defined as total incremental sales per 1,000 impressions. Studies were excluded if either channel had fewer than 500 impressions. Incremental offline retail sales measured for TV represents average across all TV broadcasters.
4 Custom Nielsen study commissioned by Google. Desktop, mobile and TV fusion. TV measurement of Total TV. Reach among persons 18-49 (Live + 7, one minute qualifier), television only, March 1-31, 2020. Results among US TV Households.
5 YouTube Internal Data, US, March 2020
6 Comscore, OTT Intelligence, Mar. 2020, U.S.
7 YouTube Analytics, April-May 202
8 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.
9 Google data, Global, May 2019 – Apr 2020. Total conversions reported for TrueView for action campaigns.


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[Deal] Grab the still excellent OnePlus 6T for just $300

When you’ve got a $ 300 budget to buy a new smartphone, how do you make the most of it? One easy way is to buy something like the OnePlus 6T that, although it launched 18-months ago, is still getting major OS updates and is now reduced to just $ 299, giving you a $ 250 saving and […]

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Grubhub sells itself to Just Eat to create a food delivery giant

The food delivery world is about to get a bit smaller. Just Eat Takeaway.com (Just Eat to most people) is buying Grubhub in a deal worth $ 7.3 billion. The merger will create the largest online food delivery outlet outside of China, according to the c…
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[Deal] The Roav Viva Dual-USB Car Charger with Alexa is down to just $20

Adding some smarts to your car doesn’t have to be a hassle, all you need is a car, a smartphone, and the Roav Viva Car Charger from Anker that has Amazon’s Alexa baked-in and brings voice control to your driving experience. Whether it’s issuing a command to listen to the Audible book that you’ve almost […]

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[Deal] EasyAcc’s 10W Fast Wireless Charging Pad in PU leather is down to just $6.59

hen it comes to wireless charging pads there are a ton of options to choose from, but standing out from the crowd in both appearance and price is the 10W Fast Charging Pad from EasyAcc that is constructed from high-quality PU leather and costs just $ 6.59 on Amazon. Discounted by 40% from its usual price […]

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Twitch adds a news and events channel just in time for Summer Game Fest

Twitch has created a new home for gaming-related news. Dubbed Twitch Gaming, the company says the channel will feature game reveals, developer interviews and Twitch drops, with the platform's streamers presenting the content. One of the first things…
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[Deal] Roku’s Premiere 4K HDR Media Streamer is down to just £30

With many of us in lockdown and resorting to binge-watching our favorite movies and shows on services such as Netflix, Prime Video, or Disney+, having a quality media streaming device is essential. Roku is a trusted brand when it comes to adding smart services to your television and today its popular Premiere 4K HDR box […]

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[Deal] Grab this EasyAcc 26,000mAh Power Bank for just $22.49 and save 50%

Having a power bank that can charge multiple devices simultaneously and still have some juice left in the tank is one of the fundamental features of this EasyAcc external charger that has a massive 26000mAh battery capacity. The 26000mAh Power Bank usually costs $ 45.99 but you can now buy it for just $ 22.49, which gives […]

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Eufy’s new Indoor Security Cameras with 2K resolution are up for pre-order from just $26

When it comes to home security cameras there’s a whole range of options to choose from to suit almost any budget. Anker’s home automation brand, Eufy, has just brought its new Indoor Security Cam 2K and 2K Pan & Tilt to market, with pre-order deals running as low as just $ 26. The Indoor Security Cam […]

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Fitbit Charge 4 leaks, but no Google influence just yet

The Fitbit Charge 4 has leaked ahead of an official announcement, although you’d be forgiven for thinking it’s almost identical to the Fitbit Charge 3. There are some new features under the hood, but this looks like the same old Fitbit you either love or hate. No Google influence on the hardware just yet. Fitbit […]

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Smartphones will be just one industry impacted by Coronavirus

As you might expect, smartphone sales are going to slump during the global Coronavirus pandemic. Research firm Strategy Analytics says that shipments in February fell by 38% year-on-year. March numbers could be worse. Industries worldwide are feeling the pain of Coronavirus. In China specifically, “Some Asian factories were unable to manufacture smartphones, while many consumers […]

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[Deal] Score four months of TIDAL Premium or HiFi for the insane price of just $4/£4

At times like these where many of us are practicing social distancing, being trapped in a residence with other people that listen to what you consider to be terrible music could push you over the edge. There’s no need to fork out lots of cash on a music streaming subscription of your own, though, because […]

Come comment on this article: [Deal] Score four months of TIDAL Premium or HiFi for the insane price of just $ 4/£4

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[Deal] At just £25, Samsung’s 10000mAh Power Bank with Wireless Charging is at its lowest ever price

Keeping your smartphone topped up on your travels isn’t the easiest thing to keep on top of even if you remember to bring a power bank with you, and especially so if you forget to bring the relevant power cable with you. But with many modern smartphones supporting wireless charging, why not expand your options […]

Come comment on this article: [Deal] At just £25, Samsung’s 10000mAh Power Bank with Wireless Charging is at its lowest ever price

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[Deal] Grab a pair of Choetech’s speedy 10W Fast Wireless Chargers for just $12.99

Wireless charging has really come back into fashion since a certain company re-invented it, so if you are looking to put a wireless charging pad in every convenient location Choetech has a 2-pack on offer for just $ 12.99. Capable of up to 10W output, Choetech’s Wireless Charging Pads are Qi-certified and available from Amazon until […]

Come comment on this article: [Deal] Grab a pair of Choetech’s speedy 10W Fast Wireless Chargers for just $ 12.99

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[Deal] Grab Aukey’s USB-C Ultra-Slim Wall Charger for just $13.77 and save an incredible 47%

Payday may be upon us but that doesn’t mean you have to blow your wad of cash all in one go when choosing a brand new wall charger. What if I told you that Aukey has discounted its 27W USB-C Ultra-Slim wall charger with Power Delivery by an incredible 47% down to just $ 13.77? Available […]

Come comment on this article: [Deal] Grab Aukey’s USB-C Ultra-Slim Wall Charger for just $ 13.77 and save an incredible 47%

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Sprint’s amazing deal: they’ll fix your broken Samsung Galaxy smartphone for just $49, regardless of carrier

Here’s a pretty crazy deal: if you have a broken Samsung Galaxy smartphone, Sprint will fix it for you. They don’t care what carrier you’re on right now, and they’re offering this deal for just $ 49. That’s pretty cheap compared to going to just about any other repair place and spending a couple hundred bucks […]

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[Deal] Buy Fossil’s Wear OS-powered Sport Smartwatch for just $99/£89

If you’ve been waiting for the perfect time to buy a Wear OS smartwatch today could be the day you’ve been waiting for thanks to the Fossil Sport smartwatch being on sale for just $ 99/£89* in the US and the UK, bringing a saving of $ 176 and £130* respectively. We’ve got the details for you […]

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[Deal] Grab the PowerPort 5 Wireless Charging Pad from Anker for just $7.99

If the frustration of seeing power cables laying around on the floor or perhaps slipping off the desk is getting too much, have you thought about buying a wireless charger for your bedside table or desk? If so, Anker has you covered with its PowerPort 5 Wireless Charging Pad that is now discounted to just […]

Come comment on this article: [Deal] Grab the PowerPort 5 Wireless Charging Pad from Anker for just $ 7.99

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Lenovo C340 (11″) Chromebook review: Just the basics

Meet the Lenovo C340 11″ Chromebook. It’s a solid little contender in the market of Chrome-powered laptops, and Lenovo is hoping that there’s enough value in its $ 309 price tag to make it worth checking out over the competitors. We got our hands on one for a few weeks to see what all the fuss […]

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[Deal] At just $170, Sony’s Xperia 10 is on sale for less than half price

Sony launched the Xperia 10 at MWC 2019 back in February and while its original price of $ 350 seemed a little steep for what the phone brought to the table, the Black Friday sale sees it discounted all the way down to just $ 170, giving a huge saving of $ 180. The Xperia 10 has a […]

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[Deal] Amazon’s Fire 7 tablets are on sale for just $40 today

Whether you’re looking to pick up a new tablet for yourself or just to get started on Christmas shopping early, Amazon’s got a pretty slick deal on their Fire 7 tablets right now. The newly refreshed version with 16GB of RAM is 20% off today, making it one of the cheapest Android tablets around that […]

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[Review] Tile Slim, Tile Mate, and Tile Pro make Tile’s lineup just a little bit better

Tile announced a refresh to their line of products, bringing some slight design changes and better functionality to the Tile Mate, Tile Pro, and Tile Slim. Each of these is made for different use cases, with differeing shapes and ways to stick them to your stuff. We got a chance to play with the entire […]

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MIUI 11 is releasing in just a few days

Xiaomi’s Indian Twitter account has just announced the date for their upcoming MIUI 11 software update, albeit with pretty limited details. The teaser on their Twitter account drops the October 16th launch date, but it leaves us in the dark about what devices can expect the update. Since the tweet came from Xiaomi’s Indian account, […]

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Microsoft has just announced the Surface Duo – a dual-screened smartphone running on Android

When you think of Microsoft and smartphones you might think back to the company buying Nokia and then failing to achieve anything other than pleasing a niche market with its Windows Phone OS. Since then, Microsoft has slowly but surely moved its focus to making its apps and services available via the Google Play Store, […]

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OPPO announces fast charging that can juice a 4000mAh battery in just 30 minutes

OPPO has announced a new set of fast charging standards for their upcoming smartphones, one of which should charge up just about any phone on the market in half an hour. There’s a lot to be excited about, especially for anyone that constantly deals with a low battery during the day. The standard we’re most […]

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Eero will now block ads on your home network for just $2.99 per month

Eero is a pretty powerful mesh network system that was recently scooped up by Amazon. So far we haven’t seen any drastic changes in Eero’s software or hardware, with the router sticking to its premium price point. But one thing that made Eero unique was its Eero Plus subscription, which runs $ 9.99 per month and […]

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[TA Deals] Grab this HP 14″ Chromebook for just $99 right now (66% off)

In need of a new laptop but don’t want to spend a ton of cash? If a Chromebook fits your needs, you can usually find some pretty great deals and sales, including this 14″ HP Chromebook that’s currently 66% off. Yep, right now you can score this Chrome OS laptop for just $ 99, which is […]

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[Deal] Anker’s Soundcore Model Zero is down to just $119/£109

There are Bluetooth speakers and then there are Bluetooth speakers, and Anker’s Soundcore Model Zero definitely falls into the latter category. With its unique design and sound quality that can put a soundbar to shame, the Model Zero Bluetooth speaker is a far cry from the standard block-type devices we are used to seeing. Usually […]

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[Deal] Save $30 on Lenovo’s Smart Clock that is now just $49.99 at multiple retailers

If you’ve been meaning to upgrade that ancient alarm clock next to your bed with something more modern that can make your life easier, then perhaps Lenovo’s Smart Clock with built-in Google Assistant goodness is exactly what you need. Usually priced at $ 80, the Smart Clock has dropped to just $ 49.99 and is available from […]

Come comment on this article: [Deal] Save $ 30 on Lenovo’s Smart Clock that is now just $ 49.99 at multiple retailers

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Google Hangouts gets one more new feature just before it kicks the bucket

Google Hangouts is on the way out, and we already knew that. But despite being so late in its life cycle and so close to the end of the road, Google has just updated it to add a new feature to it. Pretty strange move, even by Google’s standards. It’s a small feature, but now […]

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Lady Gaga’s cosmetics line is just for Amazon

You won't find Lady Gaga's new beauty line at Sephora or Ulta, or even alongside the Fenty counter at your local department store. The songstress announced that Haus Laboratories — her upcoming line of cosmetics — will be sold exclusively on Amazon…
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Google Duo is the next app to copy Snapchat, just a few years too late

Remember a few years back when every app and its grandma was ripping off Snapchat’s disappearing photos idea? And you know that Slowpoke meme? If you combine those two, you’ve got Google’s latest addition to Google Duo. Yep, now users with Google Duo will be able to send other users disappearing, temporary photos. The photos […]

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Samsung is hesitant to put 45w fast charging in the Note 10, opting instead for just 25w charging

Samsung’s Galaxy Note 10 line has had a bad time with batteries, and we probably don’t need to dig all of that up again. But Samsung hasn’t forgotten, and that might be why they’re hesitant to put super fast charging in the Note 10, which will probably be jam-packed with other bits of hardware and […]

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YouTube Music can now play local files, just like your iPod in 2009

Google has added a staple feature to YouTube Music, turning it into music player that’s finally competitive with the Microsoft Zune and your old iPod that’s sitting in a drawer somewhere. Yep, YouTube Music can now play your local files instead of streaming everything. What year is it, again? This feature is long, long overdue, […]

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Amazon Prime shipping could shrink to just one-day

One of the perks of Amazon's Prime membership is free two-day shipping on Prime-eligible purchases. That, however, might change. In a call to investors following Amazon's first quarterly earnings report today, CFO Brian Olsavsky said that the company…
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Spark Email launches on Android just in time to replace Google Inbox

Google Inbox is dead, and if you were one of the users to get prematurely forced out of the service, you might still be searching for a replacement. There are a ton of suitable email clients on Android, including Gmail itself, but you might be itching for something a little more powerful than Gmail. Spark […]

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After Math: Now let’s just wait a Momo

The only thing more popular on the internet than racism is a good hoax. The more batshit, the better. Every wacky conspiracy imaginable, from vaccines causing autism to the world being flat, can be found on the interwebs. But even more popular are th…
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