OnePlus announced the OnePlus 7T last week, so you wouldn’t think there would be much need for an early software update. But just a few days in and here we are, with Oxygen OS 10.0.3 officially rolling out for the brand new device. It’s not a massive update, mind you; this one’s pretty small with […]
Come comment on this article: OnePlus already pushed out their first update for the OnePlus 7T
Oppo’s young Realme brand is gearing up to follow their first year of increasingly excellent-value budget devices with a debut in the competitive value-flagship space. Though not well-known outside of India and their home-turf, Realme first debuted as a direct competitor to Xiaomi‘s popular ‘Redmi‘ budget brand a mere 16 months ago; and yet in […]
Come comment on this article: Redmi’s greatest competitor, Realme, to launch their first value-flagship
After a big launch during the Galaxy S10 Unpacked event on February 20th, Samsung’s first foldable smartphone, the Galaxy Fold, was revealed to suffer from a number of flaws, most notably with its display and the ingress of foreign objects. Samsung canceled preorders and pulled review units from tech sites while the Galaxy Fold underwent […]
Come comment on this article: Samsung posts video asking users to treat their Galaxy Fold nicely
Asus is currently working on an already-impressive ROG Phone II. It utilizes the absolute best CPU from Qualcomm in the superclocked Snapdragon 855+ paired with a specialized GPU for maximum performance, a 120hz screen, and a 6000mAh battery with a ton of storage. But they’ve announced an even better version of that phone today, stuffed […]
Come comment on this article: Asus crammed 1TB of storage in their ultimate Galaxy Note 10 killer
While many Tesla owners love their electric vehicles, one complaint we've heard about has been about waiting for repairs. Last year Elon Musk announced Tesla would bring most collision repairs in-house to help reduce wait times to same-day or even on…
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Earlier this year OnePlus announced that they’ll be releasing a OnePlus TV device, but that was pretty much the extent of the announcement. They didn’t talk about specs, features, or much of anything else besides it being a connected TV device. They’re opening up a little more today, explaining what operating system they’re choosing to […]
Come comment on this article: OnePlus confirms what OS their OnePlus TV will be running
We’ve recommended Samsung’s great mid-range offerings in the A30 and A50 before, but now they’re refreshing the two devices with some nice upgrades, and one major downgrade. Samsung defied expectations when they released a slew of new budget and mid-range devices at the start of 2019 that actually offered competitive value in stark contrast to […]
Come comment on this article: Samsung refreshes their mid-range with A50s and A30s and a major downgrade
Smartphones have revolutionized the video industry, but it hasn’t all been positive. Being able to capture video anywhere, anytime is excellent, and you can even get really creative with some smartphone videography, but some people refuse to hold their phone properly when recording video. Yep, I’m talking about people that record something important, and they […]
Come comment on this article: Motorola has a solution for everyone that refuses to turn their phone to record smartphone videos
After several months of testing, Reddit announced today that it is rolling out a new feature called Community Awards for all eligible subreddits. The feature will allow moderators of communities on the site to create their own Reddit Gold-style medal…
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One of the major concerns about Huawei from the US government has been their involvement, direct or indirect, in spying on users and using their networking equipment to enable spying. That’s obviously a pretty big concern with some info that comes out of China, and that’s done more than a little damage to Huawei’s reputation […]
Come comment on this article: Huawei supposedly helped North Korea build out their cellular networks
The Google Play Store has had a rough time in the last few months, with malicious developers, ad-infected apps, and copycat problems making headlines. These are all mostly unavoidable things, at least in small amounts, when you’re dealing with something the size of the Play Store with as many users and developers that Google is […]
Come comment on this article: Google drops the ban hammer on CooTek, removing their adware from the Play Store
The Unicode Consortium teased the next round of emoji additions for 2019, and now it's clear just what they'll look like when they reach your phone. Both Apple and Google are marking World Emoji Day (July 17th) by showing their adaptations of the doz…
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Xiaomi maintains a huge product catalogue across the market, however they may be removing their size-focused ranges, likely because size is not a defining factor anymore. Amongst their huge array of devices and product lines, Xiaomi has maintained their ‘Max‘ and ‘Note‘ series as sub-segments of their flagship ‘Mi‘ brand which both focus on size […]
Come comment on this article: Xiaomi may be ending their large Mi Max and Mi Note series
Sprint has officially entered the 5G market, turning on their new and upgraded network in a few places around the US. This is just the start of their 2019 plans to have 5G turned on in several new cities, and should be a big boost in coverage and speeds for anyone in one of those […]
Come comment on this article: Sprint officially turns on their mobile 5G network in several cities
T-Mobile has announced that they’re changing up their unlimited plans a little bit, with the most noticeable change being a shift away from the T-Mobile One branding. The new plans, while similar, will be called Magenta and Magenta Plus. There’s good news with the Magenta plans, too. They cost the same as T-Mobile’s old plans, […]
Come comment on this article: T-Mobile rebrands their unlimited plans to Magenta, but bring some Netflix price hikes
Amazon has announced a refresh of their Fire 7 tablets, which will be officially available in a couple of weeks on June 6th. These new tablets stick to the same tried-and-true design that Amazon loves, and they’re still only going to be $ 49. But they do offer some key upgrades over the older tablets that […]
Come comment on this article: Amazon’s new Fire 7 tablets keep their cheap price but deliver some key upgrades
A few days ago iFixit posted a teardown of Samsung’s currently unreleased Galaxy Fold, and they were pretty direct in pointing out some of the design flaws of the phone. Apparently, though, Samsung isn’t very happy with the situation, and they’ve pressured iFixit to pull the teardown guide from their site. There’s no better way […]
Come comment on this article: Samsung is really ashamed of the Galaxy Fold’s design, asks iFixit to remove their teardown
The rebirth of the Motorola Razr looks like it’s just around the corner, as the device has just cleared Bluetooth SIG certification on its way to eventually be sold to the masses. This obviously isn’t the only certification that it needs, but it does confirm that it’s more likely than not that Lenovo will be […]
Come comment on this article: Motorola RAZR and Motorola One Vision both break cover on their way to Verizon
We already know everything there is to know about the Galaxy S10, but Samsung apparently has some wearables behind the curtain to show us at Unpacked 2019. At least, they did have some surprises left, but Samsung’s own Gear Wearable app has accidentally revealed all of that stuff early. Samsung has to be doing this […]
Come comment on this article: Samsung accidentally reveals all of their 2019 wearables in their own app
According to TechCrunch, Facebook has been paying teenagers around $ 20 a month to use a VPN app called "Facebook Research" that allowed the company full access to all of their phone and web activity. The app appears to be a reincarnation of Onavo Pro…
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Now that the CES fun is out of the way, it’s time to get back to the regular news, like major manufacturers screwing up simple things. That’s what we’re all here for, right? Anyway, turns out Sony has been blocking Kodi from being installed on their recent smart TVs running Android TV, and while it’s […]
Come comment on this article: Sony was accidentally blocking Kodi on their smart TVs, but a fix is coming
Intel and ESL have been esports buddies for years, but they're deepening that commitment as 2018 winds to a close. The two have extended their partnership with a $ 100 million deal that will last through 2021. Intel will provide the computing power…
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Epic Games circumvented the Google Play Store with the launch of Fortnite by exclusively releasing the massively popular game through Samsung’s own store for Galaxy devices and Epic’s website for everyone else. This avoided Google’s 30% revenue cut and allowed Epic to release updates more directly to players, if you believe them. They’re taking that […]
Come comment on this article: Epic Games is bringing their own gaming storefront to Android
Barnes & Noble hopped back into the tablet game almost exactly one month ago with their brand new 10-inch Nook tab, and now they’re followed it up almost immediately with a smaller, 7-inch version of the Nook. It still fundamentally works the same, allowing you to access your B&N digital book library while still keeping […]
Come comment on this article: Barnes & Noble releases their second tablet of the year with the Nook 7″
The Nexus 6P and budget-friendly 5X launched in 2015 with a three-year update guarantee from Google. This included two years of major software upgrades and three years of security updates. That makes 2018 the last year for Nexus updates as the new Pixel line replaced them in 2016. A spontaneous two-month extension was granted last […]
Come comment on this article: The last of the Nexus phones receive their final update
If you weren’t totally in love with the (expensive) Pixel Slate keyboard that Google announced yesterday, you might be interested in a third-party option. Specifically, we’re talking about one made by Brydge, a company known for making quality accessories for Microsoft’s Surface line, iPads, and other portable devices. Now they’re trying their hand at a […]
Come comment on this article: Brydge announces their own take on a Pixel Slate keyboard with G-Type
On Sunday, California Governor Jerry Brown signed a bill into law that will require publicly traded companies headquartered in the state to have women on their boards of directors. As per the law, by the end of next year, these companies must include…
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Samsung doesn’t always take advantage of all of Google’s Android initiatives, but it looks like Android Go was tempting enough for the smartphone maker to at least test the waters of optimized, low-cost phones. Meet the Galaxy J2 Core, an affordable phone with all of the essential features we expect from a phone. Android Go […]
Come comment on this article: Samsung announces their first Android Go device with the Galaxy J2 Core
T-Mobile has announced that a few days ago on August 20th, their information systems were compromised and hackers were able to swipe some data from 2 million customers, which is around 3% of the carrier’s total customer base. Data breaches like this are always bad news, but this one could be worse. The carrier reports that […]
Come comment on this article: 2 million T-Mobile customers had their data breached on August 20th
Now that Android Pie has been officially announced and is rolling out, we can start pestering manufacturers about when their devices will get the upgrade. HTC has dropped some info already, confirming the Android 9.0 update and which devices will get it. It’s (hopefully) not a comprehensive list of everything in HTC’s portfolio, but if […]
Come comment on this article: HTC confirms Android 9.0 Pie for a slew of their newer phones
When AT&T launched DirecTV Now it turned into one of the most compelling options for OTT streaming, if you wanted a ton of channels like a traditional cable package. It’s hard to argue with the massive lineup on DirecTV Now, but that means that its base package starts at just $ 35 per month, barring any discounts. So […]
Come comment on this article: AT&T debuts their skinny Watch TV service to fend off Sling TV
Steam has put its new Creator Homepages into open beta, letting developers and publishers customize their homepages to better show off their game catalogs. There's a lot of flexibility — publishers can divide their portfolios up however they wish, s…
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Anker has officially launched their latest wireless speaker under their Soundcore brand, and it’s looking like a really cool party trick. The Soundcore Flare features a rugged, IPX7 certified design that’s great for dragging around wherever you go, but it also has a built-in ambient LED light around the base to liven up your music. […]
Come comment on this article: Anker launches their rugged, IPX7 certified Soundcore Flare Bluetooth speaker
With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube.1 Today we’re introducing a new set of opportunities on YouTube to help brands reach these viewers across content and devices.
YouTube audiences on TV screens
We’re amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube. Now, in 2018, viewers are returning to that original, purpose-built device for video viewing – the television set.
At YouTube we’ve brought people back to the big screen by building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices and smart TVs of all stripes. And now TV screens are our fastest growing screen counting over 150 million hours of watch time per day.2
We heard from advertisers that they want in so we have been working to make it easy for you to find your most engaged, valuable audience while they are watching YouTube on a TV set, with the new TV screens device type. In the coming months, we’ll add TV screens – joining computers, mobile phones and tablets – to AdWords and DoubleClick Bid Manager, so advertisers globally can tailor their campaigns for this environment – for example, by using a different creative.
We’ve already seen that people react positively to ads on the TV screen – based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47 percent and 35 percent respectively.3
YouTube audiences on every screen
And for brands who want help reaching cord cutters, we now offer a new segment in AdWords called “light TV viewers.” Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media. This audience is reachable on YouTube across computers, mobile, tablets, and TV screens.
Welcoming YouTube TV to Google Preferred
Last year we launched YouTube TV, a new way to enjoy cable-free live TV. Now a year in, YouTube TV continues to gain momentum – we’ve recently added new networks to our service, expanded availability to over 85 percent of U.S. households in nearly 100 TV markets, and announced partnerships with major sports leagues. For the first time, this upcoming broadcast season advertisers will be able to access full length TV inventory in Google Preferred.
Content from some cable networks in the U.S. will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.
As marketers continue to break the silos and think of holistic media plans, we’re excited to enable the opportunity. Because while TV screen viewing is big and growing fast, video is everywhere and the key is connecting with viewers wherever they watch.
Posted by Debbie Weinstein, Managing Director, YouTube/Video Global Solutions
1Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of television distribution sources and total minutes watched. Reach among persons 18-49. Light TV viewers represent the bottom tercile of total TV watchers based on total minutes viewed. October 2017.
2YouTube Internal Data. Global, accurate as of Jan 2018. Based on seven day average of watch time for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles.
3Google/Ipsos Lab Experiment, U.S., March 2018 (32 ads, 800 U.S. residents, 18-64 y/o)
Way back in Android’s lifespan (seriously, 2011 kind of wayback) Sprint and Google teamed up to integrate the carrier’s service with Google Voice services. It was a pretty nifty partnership and really the only one of its kind, but up until now, it’s worked without a hitch. Sprint users could take advantage of all the […]
Come comment on this article: Sprint and Google Voice will go their separate ways this June
Remember Snap’s Spectacles? No? It’s okay, they weren’t very good. They were so bad, actually, that Snap ended up with tons of excess parts and materials laying around that they couldn’t do anything with. You’d think that would be a pretty clear sign that the market doesn’t want your idea, but Snapchat’s parent company is […]
Come comment on this article: Snap didn’t learn their lesson, will try to create Spectacles 2.0
Though initial reports estimated that around 50 million Facebook users' information was improperly obtained by Cambridge Analytica, Facebook upped that number to 87 million last week. The company also said that it would soon be informing those users…
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Anybody who’s been in the Android scene since its inception has no doubt had some experience with one of HTC’s products. They lead the early charge into the mainstream smartphone market, and they’ve dabbled in just about everything from under Google’s umbrella. Despite that great history, it’s no secret that HTC isn’t doing so well […]
Come comment on this article: HTC hit with layoffs in the US, putting their American smartphone business in doubt
Unless you’ve been avoiding social media for the past week, you’ve probably heard just how much everyone hates the new Snapchat update. It’s been universally decried for being confusing, less organized, and more difficult to use than the older, perfectly functional layout. The update is so bad it sparked a Change.org petition that garnered over one million […]
Come comment on this article: Snapchat doubles down on their new design, regardless of how much you hate it
Google has a lot of software to maintain, from apps and Chrome OS to mobile sites and Android, but Google Search is still at the heart of the company. Design changes to their main mobile site have been tweaked and tested for months, and they’re now rolling out to the masses. Changes are subtle, but […]
Come comment on this article: Google tweaks the design of their mobile site by axing corners
Despite the Galaxy Note 7’s unexpected exit from the market, consumer enthusiasm for the Galaxy Note line doesn’t seem to have dipped at all. Samsung has announced that they’re experiencing better preorders for the Note 8 than any other device in the Galaxy Note family. At least, that’s what Samsung is claiming. According to their most […]
Come comment on this article: Samsung claims Galaxy Note 8 preorders are their best ever
FIFA's Interactive World Cup has been been growing in stature over the years, and its next eSports competition promises to be the most ambitious yet: the organization and EA have unveiled plans for the "largest ever" FIFA competition (using FIFA 18,…
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Friday Labs has finally begun shipping the smart locks it promised its Indiegogo backers way back in 2015. Long waiting periods like this are definitely one of the most important things to take into consideration when backing crowdfunding projects. B…
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Toyota unveiled a new robotic leg brace at its head office in Tokyo today. It’s called the Welwalk WW-1000 and it may help bring mobility back to partially paralyzed people, by assisting in their rehabilitation therapy.
The post Toyota unveils robotic leg brace to help give paralyzed patients their mobility back appeared first on Digital Trends.
Two years after first teasing us with its line of connected clothing, Google and Levi’s have put us out of our misery. The first piece to come out of Project Jacquard is the Commuter Trucker jacket.
The post Levi’s and Google have finally unveiled their connected Commuter jacket appeared first on Digital Trends.
AT&T is adding a pair of new plans to its prepaid lineup, offering more value for budget-conscious customers. Well, one plan is new, at least; the other is actually just an upgrade of one of their previous GoPhone data plans. If you don’t care about unlimited data, AT&T’s $ 40 smartphone plan now comes with 6GB […]
Come comment on this article: AT&T is bringing unlimited data to their GoPhone devices