Posts Tagged: Clubhouse
Clubhouse is pivoting from live audio to group messaging
Clubhouse, once the Silicon Valley darling of pandemic-era social media, announced earlier this year that it was laying off half its staff as its founders pivoted to building “Clubhouse 2.0.” Now, the company is sharing the results of its big reset, with a redesign meant to make Clubhouse “more like a messaging app.”
The audio app is pivoting from its signature “drop-in” audio conversations to friend-centric voice chats, the company said in an update. Instead of sprawling rooms where users host live-streamed conversations open to any and all of the app’s users, the new Clubhouse will instead encourage users to join groups with people they know.
The groups are, somewhat confusingly, called “chats,” and allow friends and friends-of-friends to exchange voice messages. There’s still a “drop-in” element, but it’s less focused on real-time talking and geared more toward something like an Instagram Story — a destination for checking in and sharing quick updates. The app is also ditching text-based direct messages in favor of private audio messages which, yes, it’s calling voicemails or VMs.
The biggest shift, however, isn’t just the format of the conversations but that Clubhouse is now positioning itself as more of a Snapchat, where smaller groups of friends communicate privately or semi-privately, than a Twitter, where all the app's users are shouting into the void. “It’s not about passively listening to people speaking,” the company wrote in an update. “You can listen to great conversations on podcasts, YouTube, TikTok, and a lot of other platforms. It’s about talking with people … and becoming real-life friends with your friends’ friends, and people you never would have met otherwise.”
While the pivot to messaging app may make more sense given the steep decline in engagement Clubhouse saw after pandemic restrictions eased, it’s unclear if the company will be able to return to the same buzzy highs of 2021, when it attracted millions of users and a multibillion-dollar valuation. Clubhouse, whose founders claimed earlier this year that they had “years of runway remaining,” seem like they aren’t taking success for granted their second time around.
They ended their announcement of the redesign with a bit of caution. “It’s a big bet, and we hope we’re right…”
This article originally appeared on Engadget at https://www.engadget.com/clubhouse-is-pivoting-from-live-audio-to-group-messaging-001520371.html?src=rss
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Clubhouse lays off some employees amid strategic shift
Clubhouse has laid off some of its employees, Bloomberg reported on Thursday. It’s unclear exactly how many staff the company let go, but at least some now-former workers left voluntarily to pursue opportunities outside of Clubhouse. Among one of the more high-profile departures was Nina Gregory, a former National Public Radio editor who joined the company to head up its news partnerships initiative. Clubhouse also lost its community and international leads.
“A handful of roles were eliminated as part of streamlining our team, and a few individuals decided to pursue new opportunities,” a Clubhouse spokesperson told Bloomberg. “We are continuing to recruit for many roles across engineering, product and design.”
According to the outlet, the layoffs are part of a broader restructuring at Clubhouse as the company looks to rethink its growth strategy. Clubhouse found early success in the first year of the pandemic, thanks in part to the fact you needed an invite to start using the app. Unfortunately, it also quickly drew the attention of a handful of well-funded competitors, including Meta, Twitter and Spotify, all of which replicated the app’s core functionality within their own platforms. Clubhouse has done its best to offer the best live audio experience it can, adding features like real-time captioning and high-quality audio streaming to match and surpass its competitors, but it faces an uphill battle against tech giants.
Clubhouse adds chat function for those who would rather text
Social audio app Clubhouse is adding a text chat function to its voice rooms, it announced Thursday. Similar to what you see in Discord or a Zoom call, users who don’t want to speak can write out their opinions in the room’s chat channel. While it may seem counterintuitive for an audio-only app to also feature text, it’s a change that some users have been gunning for. Especially in extra-large rooms or rooms dominated by a few celebrity speakers, an in-chat function may be the only way some people can join the discourse.
But a chat function can also be a moderation nightmare, as anyone who has spent a few minutes on Twitch can attest to. Clubhouse has laid out a few ways for creators to keep their rooms from flying off the handle. Creators can appoint mods to delete messages and kick out disruptive users from the room. You can also report messages that violate Clubhouse’s user guidelines to the platform. For those who would rather keep their rooms audio-only, the in-chat room function is optional. Creators can opt-out of in-room chat when they create their room. And if you choose to record your room’s audio, the written chat log will also be saved.
As social platforms like Facebook, Twitter, LinkedIn and Reddit add Clubhouse-like features, Clubhouse is starting to resemble the rest of social media. Once only available as a mobile app, Clubhouse last month rolled out a way for people to listen to conversations on their desktops. Users can also send direct messages to each other with Backchannel. As live voice chat rooms become less of a novelty, Clubhouse will likely have to get creative in order to keep up with competitors.
Clubhouse finally makes audio shareable with 30-second previews of rooms
One week after introducing a new invite system, Clubhouse is introducing a host of new features. The first of those new is Clips, a tool people can use to share previews of public rooms. When creators and hosts enable the feature, you’ll see a new icon that looks like a pair of scissors. Tap it and Clubhouse will capture the last 30 seconds of audio, which you can then share on Instagram, Twitter, Facebook, iMessage or WhatsApp. Clubhouse says it’s rolling out Clips in beta to select creators today. In most public and open rooms, you should see the scissors icon there unless the host has gone out of their way to disable the feature.
Sometime in the next few weeks, Clubhouse also plans to introduce a way for people to share archives of past live rooms. The feature is called Replays. As with Clips, it’s something that people will be able to disable if they want. When active, however, it will make past rooms discoverable for as long as a host or creator wants people to find that conversation. Clubhouse says it plans to start rolling out Replays sometime in October.
Rounding things out, Clubhouse is introducing a search tool that allows you to look for specific people, clubs, live rooms and future events. Initially, that functionality will live in the Explore tab for about a week or two before Clubhouse moves it to the hallway sidebar. Last but not least, Android users can look forward to Clubhouse rolling out support for spatial audio. In many ways, the updates Clubhouse announced today address shortcomings that have been in the app for a while. The absence of a way to share audio was a particularly notable omission.