Posts Tagged: What’s

What’s on TV: ‘Destiny 2,’ ‘Bojack Horseman,’ and ‘You’re the Worst’

Fall is here, and NFL action is back. Other than football, this week's big releases include a new season of Bojack Horseman, plus Destiny 2 and Knack 2 for gamers. On TV, You're the Worst is back for a new season on FXX, AMC has Fear the Walking Dead…
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You know what’s cool? A billion hours

A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it. It wasn’t an easy call, but we thought it would help us make YouTube a more engaging place for creators and fans. And last year, we hit a big milestone on that journey: people around the world are now watching a billion hours of YouTube’s incredible content every single day!

Let’s put that in perspective. If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years. 100,000 years ago, our ancestors were crafting stone tools and migrating out of Africa while mammoths and mastodons roamed the Earth. If you spent 100,000 years traveling at the speed of light, you could travel from one end of the Milky Way to the other (and you wouldn’t age a day!). And if you searched for 100,000 years on YouTube, you’d find a really killer KISS track.

That’s the great thing about this milestone. It represents the enjoyment of the fantastically diverse videos that creative people make every single day. Around the world, people are spending a billion hours every day rewarding their curiosity, discovering great music, keeping up with the news, connecting with their favorite personalities, or catching up with the latest trend.

We’ve worked hard behind the scenes to make that billion-hour journey possible, but this isn’t just our milestone. It belongs to all of you, too—the global audience that tunes in every day and the creators whose videos have made YouTube the original, surprising and limitless source of entertainment it is. From all of us here at YouTube, please accept our heartfelt thanks.

Cristos Goodrow, VP of engineering at YouTube, recently watched “Secret Billionaire: The Chuck Feeney Story.”


YouTube Blog

What’s on TV: ‘Always Sunny,’ ‘Man Seeking Woman’

To kick the year off, FXX returns two of its popular series, with It's Always Sunny in Philadelphia and Man Seeking Woman (for cord-cutters, the last season of Always Sunny will be available on Netflix starting Tuesday.) There are also a few more bow…
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What’s on TV: NYE, bowl games and ‘Sherlock’

The last week of 2016 is light on videogames, but there are other options out there. Oliver Stone's Snowden movie has arrived on Blu-ray, while Netflix recently added its first Marvel flick under the new arrangement with Disney, Captain America: Civi…
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Developer preview 2 of Android Wear 2.0 is out now! Here’s what’s new

Google has released the second developer preview of Android Wear 2.0, boasting a number of great new features and bug fixes, including the ability for developers to incorporate wrist gestures into their apps.

The post Developer preview 2 of Android Wear 2.0 is out now! Here’s what’s new appeared first on Digital Trends.

Wearables–Digital Trends

What’s on your HDTV: ‘OITNB,’ ‘Star Trek’ 4K Blu-ray, NBA Finals

The NHL has awarded its Stanley Cup, and this week the NBA Finals will wrap up — maybe even tonight. Later this week Netflix has season four of Orange is the New Black ready for your bingeing pleasure, as new summer series come to TV like Uncle Buck…
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What’s on your HDTV: ‘Voltron,’ ‘Mirror’s Edge’ and ‘House of Lies’

As the NBA and NHL finals are already close two wrapping up, it's time for the summer TV season to kick off. House of Lies will be gone for good after this week, while The Americans season finale means there's only two years left. On streaming, Netfl…
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What’s on your HDTV: ‘Overwatch,’ ‘Chef’s Table’

Blizzard is finally ready with a fully new game. The servers just went live for Overwatch, and players enjoying its all-multiplayer action. Beyond that, Netflix is dropping season two of its critically acclaimed Chef's Table series, as well as its se…
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Highlights from tonight’s YouTube Brandcast event: What’s next for Google Preferred

Tonight, YouTube hosted our fifth annual Brandcast in New York, our digital Newfronts event, where we showcase the best of YouTube to advertisers and agencies. With a little help from Big Bird, the Whip Nae Nae, and Sia, we showed that YouTube is where the world chooses to watch: on mobile alone, we now reach more 18-49 year-olds in the U.S. than any broadcast or cable TV network.1

As a result, our influence is greater than ever. In fact, nearly 60 percent of YouTube subscribers say they’d follow a YouTube creator’s advice on what to buy over that of their favorite TV or movie star. And the influence of YouTube stars continues to grow—last year, 6 in 10 of the most influential celebrities among teens were YouTubers, and this year that number jumped to 8 in 10.

To help brands capture some of this momentum, we have a premium content offering called Google Preferred that features creators like Lilly Singh, sWooZie and Laura Vitale. Organized into 13 lineup categories—including Comedy, Music, and Food & Recipes—Google Preferred is easy to buy and gives advertisers access to the most-loved and most-watched content on YouTube. In fact, Google Preferred reaches more people in the U.S. on mobile than all full episode players combined.2 And, we announced at Brandcast that Google Preferred just got better. Here’s how:

1. More Can’t-Miss Moments With Google Preferred Breakout Videos

Pop culture moments like the Harlem Shake and Let It Go are as unexpected as they are popular. While Google Preferred gives brands access to established creator channels, our new Breakout Videos offering lets them advertise on emerging content—the hottest and fastest-rising videos on YouTube. With the launch of Google Preferred Breakout Videos in the U.S., brands can be there alongside the next breakout star.

2. More Ease and Relevance with Programmatic Guaranteed for Google Preferred

To make it even easier to be there in the moment viewers are watching, upfront buyers will soon be able to execute their Google Preferred—and Breakout Videos—buy programmatically through DoubleClick Bid Manager. This means all video campaigns (including TrueView, Google Preferred, and cross-exchange) can be managed in one place.

3. More Sports Fans With NBA Highlights on Google Preferred

NBA Commissioner Adam Silver also took to the Brandcast stage to announce that NBA inventory is now part of Google Preferred. Top NBA highlights will surface in Google Search and on YouTube, offering brands access to the NBA’s loyal fan base across screens. In addition, the NBA will soon launch two new VR series on YouTube that give viewers a behind-the-scenes look at team arenas and their favorite players.

4. More Great Results for Brands

With new additions like Breakout Videos, Programmatic Guaranteed, and NBA highlights, Google Preferred will keep delivering massive reach, and strong results for brands.

Already this year, among the Google Preferred campaigns we measured, 75 percent drove lifts in consideration3 and 61 percent drove lifts in favorability.4 Google Preferred is driving results later in the consumer journey, too: it raised purchase intent in two-thirds of campaigns.5

Results like these have encouraged nearly twice the number of brands in the U.S. to take advantage of Google Preferred in the last year.6

Chime in with your Google Preferred questions and comments on #Brandcast, and check out six questions every brand should consider after Brandcast. We’ll post even more content after the show on the Brandcast website.

Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched “Imagine the Possibilities.”

1Google-commissioned Nielsen study U.S., December 2015. Audience Reach among Persons 18-49 for YouTube (mobile only) and 124 individual U.S. cable and broadcast networks (television only).

2Google/Millward Brown Digital Google Preferred Mobile Clickstream Analysis US, October 2015 (Full episode players on mobile browser or app include: Netflix, HBO, Hulu, NBC, Fox, CBS, ABC, sourced from the 20,000 person Mobile Compete Clickstream Panel).

3Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 242 US Google Preferred Consideration Studies.

4Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 44 US Google Preferred Favorability Studies.

5Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 80 US Google Preferred Purchase Intent studies.

6Google data, US, Q1 2016 vs Q1 2015.


YouTube Blog

CDMA versus GSM: What’s the difference?

If you’re in the market for a new phone or cell carrier, chances are you’ve run into the acronyms CDMA and GSM before. That said, check out our brief explanation on the two wireless standards for a closer look at their availability and functionality.

The post CDMA versus GSM: What’s the difference? appeared first on Digital Trends.

Android Army»Digital Trends

What’s for dinner? NASA funds research for turning poop into astronaut meals

This news may be hard for astronauts to swallow, but NASA recently announced a number of research grants for university-led projects, one of which involves looking at ways to turn human poop into food for space travelers on missions into deep space.

The post What’s for dinner? NASA funds research for turning poop into astronaut meals appeared first on Digital Trends.

Cool Tech»Digital Trends

What’s on your HDTV: ‘Fear the Walking Dead’, ‘Punk’d’ and ‘Zombi’

This week a spinoff for AMC's popular The Walking Dead series is premiering, along with the very familiar Zombi game for PC, PS4 and Xbox One. Previously seen on the Wii U as Zombi U, it's (appropriately) making a return on new platforms, with some…
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CDMA versus GSM: What’s the difference?

If you’re in the market for a new phone or cell carrier, chances are you’ve run into the acronyms CDMA and GSM before. That said, check out our brief explanation on the two wireless standards for a closer look at their availability and functionality.

The post CDMA versus GSM: What’s the difference? appeared first on Digital Trends.

Mobile»Digital Trends