Facebook introduces ‘Reactions’ to give users more ways to share their reaction to a post
Today Facebook introduced an extension to the like button, giving users the ability to chose from six different emojis that portray their reaction to a post. The new feature is called ‘Reactions’ and will first launch in two test markets, Spain and Ireland, before Facebook decides to roll it out to the rest of the world.
“We’re excited to start this test, but understand that this is a big change, and one that we want to make sure to get right. So we’re starting by offering Reactions to Ireland and Spain, where people will be able to react to any post across Facebook – a post from a friend, advertiser, publisher or business.“
The Reactions emojis will be located alongside the original like button. Facebook will use Reactions to have a better understanding of what each individual user is interested in, with the goal of making news feed content more relevant to that interest. According to Facebook, it will allow businesses and publishers to better understand users’ content demand and see how people are responding to their content on Facebook. Page owners will be able to see all of the reactions to their post on Page Insights.
The new feature is still under testing, and Facebook will improve on it as users provide feedback.
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