Meta is rolling out a suite of new tools on Instagram that give users more control over how much spam content and bots they will see on their feeds. People will also be told if something they posted is in accordance with community guidelines. The new tools will be introduced gradually in the coming weeks.

Instagram has developed and improved its automated detection system that checks for spam across comments, tags, story views and followers. The moderation systems will flag fake followers and spam-filled content and give users the option to delete those items in bulk to save users time. Any suspected spam or bot account will get filtered into a separate inbox for you to review, and if an account isn’t spam, you can approve a request and they’ll be added to your following list. Otherwise, all accounts will be automatically removed after 30 days. Posts by profiles that get tagged as spam won't appear on the content creators’ accounts unless they get approved. An account holder can view, bulk delete or approve any tag requests flagged by the system.

Instagram will also send in-app notifications if it detects posts that violate its content policies. This follows Instagram’s most recent update that shows when posts are blocked from appearing on the Explore page, which should stop account holders from repeating those mistakes. For Stories though, Instagram said it is still experimenting with hiding views from accounts that the platform deems as spam.

The company already introduced the "Hidden Words" tool in 2021, which hides messages with questionable keywords. In the coming update, Instagram said it will start to edit out suspected spam through the advanced comment filtering tool. The issue of harassment and spam has long been a focal point for Instagram. It has had to deal with bots storming the platform and proliferating sexually explicit content. However, the company needs to strike a balance between policing inappropriate content and allowing for the free exchange of ideas on its platform. Recently, Instagram has faced scrutiny for allegedly censoring pro-Palestinian content amid the ongoing war in the Gaza.

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