Posts Tagged: Political

Recommended Reading: How memes became political weapons

How memes got weaponized: A short history Joan Donovan, MIT Technology Review Memes are entertaining, but they've also become key weapons in politics and the spread of misinformation. This piece starts with just one of many insane stories: "In Oct…
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Facebook introduces political petitions to your News Feed

Facebook's efforts to improve civic engagement are expanding beyond easy access to politicians and voter registration campaigns. As of January 21st, it's launching a Community Actions feature in the US that brings political petitions to the News Fee…
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Microsoft’s Calibri font is at the center of a political scandal

Pakistan's government is in trouble. And its fate may hinge on a Microsoft font. Judicial investigators probing the financial assets of the country's Prime Minister and his family allege his daughter (and apparent successor) forged documents to hide…
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The three 2016 U.S. presidential debates rank as the most-viewed political live streams of all time

This year, more news organizations live streamed the U.S. presidential debates on YouTube than ever before, and we saw record-breaking interest from the YouTube community. The 2016 presidential debates rank as the three most-viewed political live streams of all time. In total, these debates drove 8.5M live watch hours and averaged 1.7M live peak concurrent viewers.

Last night’s final presidential debate delivered:

  • 2.8M live watch hours, nearly five times higher than 2012
  • 1.7M live peak concurrent viewers, over four times higher than 2012
  • Over 140 million views on all debate-related videos

Elections-related YouTube searches are also at an all-time high. Searches for U.S. election content are up 547 percent compared to this time in the last presidential race.

Throughout the debates, millions of viewers tuned in and stayed engaged. The average live session duration was 22 minutes across all three presidential debates and concurrent viewership consistently peaked towards the end of the debate.

In true YouTube fashion, Americans weren’t the only ones involved. Have a look at who was watching the most around the globe:

With only 18 days until U.S. Election Day voters are preparing to head to the polls. If the voter registration deadline in your state hasn’t passed, register today! It only takes 1 min., 34 seconds.

Kurt Wilms, Product Lead, Live Streaming at YouTube, recently watched “The Third Presidential Debate.”


YouTube Blog

With nearly 2 million concurrent viewers and over 3 million live watch hours, first presidential debate breaks political record

Last night’s debate marked the largest political live stream of all time and was one of the biggest live streams in YouTube history. This record-breaking political stream garnered nearly 2 million live concurrent viewers and 3 million live watch hours across the six news organizations that streamed the debate on YouTube.

To put these numbers into context, we took a look at 2012 debate viewership on YouTube. Compared to 2012, last night’s debate had 14x larger live viewership, 5x higher watch time, and 4x more peak concurrent viewers. And views on all debate-related videos exceeded 88 million.

Of course YouTube is a global community and people in the U.S. weren’t the only ones watching. Here are the top five countries, in descending order, outside of the U.S. that tuned in live:

  1. Canada
  2. Mexico
  3. Argentina
  4. Australia
  5. New Zealand

And remember, today is Voter Registration Day and YouTube creators along with The Rock, Conan, Bill Maher, and The Chainsmokers want you to head to the polls and #voteIRL.

Up next we’ll see you live from the vice presidential debate on Tuesday, October 4.

Kurt Wilms, Product Lead, Live Streaming at YouTube, recently watched “Fastest Skateboarder Ever!


YouTube Blog

Who’s your presidential sweetheart? Tinder gets political with ‘Swipe the Vote’

If you find an odd card as you swipe through possible dates on Tinder — don’t panic, it’s not an ad. It’s Tinder’s way of getting you involved in politics. Swipe the Vote lets you match with candidates based on issues you swipe right left or right on.

The post Who’s your presidential sweetheart? Tinder gets political with ‘Swipe the Vote’ appeared first on Digital Trends.

Mobile–Digital Trends

Political TV ad archive preserves lies for the ages

You're about to see a lot of political TV ads in the US (if you haven't already), and keeping tabs on them is going to be… difficult. Who paid for which ad, who are they attacking, and who's playing fast and loose with the facts? That's where the…
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