Posts Tagged: marketing

Some Vizio TV owners can claim a share of a $3 million settlement over misleading marketing

Vizio TVs’ “effective” refresh rates have been confusing customers for years, and the company may now owe payments to some buyers who were misled by the term. As spotted by The Verge, Vizio recently agreed to settle a class action lawsuit in California over what plaintiffs claim is “false and misleading” advertising. While some Vizio TVs are marketed as having a “120Hz Effective Refresh Rate” or “240Hz Effective Refresh Rate,” that describes a result achieved using motion clarity technology. Their actual, native refresh rate in most cases is 60Hz.

Vizio has denied any wrongdoing on its part, but agreed to a $ 3 million settlement covering all Vizio TVs purchased in California that were advertised with the above descriptions, going back to April 30, 2014 and up until the final court judgment. The final approval hearing is right now set for June 20, 2024. People may be entitled to payments of up to $ 50, but claims must be in by March 30, 2024. The claim form can be found here. Vizio also agreed to stop marketing its TVs this way and to “provide enhanced services and a limited one-year warranty to all Settlement Class Members.”

This article originally appeared on Engadget at https://www.engadget.com/some-vizio-tv-owners-can-claim-a-share-of-a-3-million-settlement-over-misleading-marketing-220925933.html?src=rss
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics

Netflix drops its free trial promo in favor of other marketing approaches

As Netflix nears 200 million subscribers globally, it’s shaking some things up when it comes to marketing. In the US it’s offered a free trial period for years — remember when Netflix streaming came bundled with new games? — that gave full access to…
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Former employees claim Talkspace mined therapy transcripts for marketing

According to The New York Times, Talkspace, an iOS and Android app people can use to message a certified therapist, routinely mined the transcripts of its users to give it a competitive edge. The paper interviewed two former employees who claim Talks…
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Samsung’s “SpaceSelfie” marketing campaign abruptly ends with a crashed satellite

Samsung’s European division recently partnered with actress and model Cara Delevingne to launch her selfie into space on a Galaxy S10 5G, hoping it would inspire others to join in and create a mass space selfie extravaganza. Her picture took to the skies last week via a high altitude balloon attached to a small satellite […]

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Meizu says its port-free Zero phone was a failed marketing stunt

You may recall that a little over a month ago, Meizu launched a crowdfunding campaign for its futuristic "Zero" port-free smartphone, but at $ 1,299 a piece (plus that single $ 2,999 "Exclusive Pioneering Unit"), it comes as no surprise that the overly…
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[TA Deals] Master social media marketing with this discounted bundle! (97% off!)

Social media marketing can be tricky to do well, especially if you don’t have much prior experience. Fortunately, if you’re planning on getting into it or if you need to give your brand a much-needed boost, Talk Android Deals is offering a bundle with a cool discount to help you out. The bundle includes 28 […]

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