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Last week we announced the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to music.youtube.com/coming-soon.
Here are six reasons we think you’re gonna like it:
To the Google Play Music users out there, nothing will change – you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our blog.
We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to music.youtube.com/coming-soon.
Elias Roman, Product Manager, YouTube Music, recently played “Miranda Lambert – Little Red Wagon.“
Last year was a bright one for music—after several tough years of declining revenues, the industry started growing again, spurred in large part by the growth of music streaming subscriptions. This year, the industry has even more reasons to be optimistic. Even as music subscriptions have been growing faster than any other subscription type, advertising is another powerful driver of revenue. In fact, in the last 12 months, YouTube has paid out over $ 1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other.
And this is just the beginning. As more advertising dollars shift from TV, radio and print to online services, the music industry will generate even more revenue from ads. In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales. To achieve this, there is a lot of work that must be done by YouTube and the industry as a whole, but we are excited to see the momentum.
At a time when there’s never been more competition for attention, fans can’t get enough good music. It is clear that this creative industry has two strong engines of growth — subscriptions and advertising — and we are honored to be a part of it.
Robert Kyncl, Chief Business Officer, recently watched “The Hamilton Mixtape Performance Live Stream.”
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