Posts Tagged: Game
Gordon Ramsay is the first celebrity chef to partner with Glu Mobile for a new game
Are your feelings hurt? They will be soon. Glue Mobile has teamed up with Gordon Ramsay to create a new mobile game.
At the moment, that is really all we know. However, I can only assume it will be a cooking game staring Gordon Ramsay. Maybe you are the chef and Gordon Ramsay teaches you to become great, or maybe you are Gordon Ramsay battling other chefs, who knows?
I can only hope it features Gordon Ramsay going crazy, screaming, and swearing at you just like he does on his TV shows. I also really hope it has classic Gordon Ramsay lines for when you make a mistake like, “I wish you’d jump in the oven! That would make my life a lot easier!”, “I don’t think you’re f***ing capable of running a bath, let alone a restaurant!”, or the classic “Congratulations!… on the worst dish in this competition so far”. Any hilarious sayings like these are sure to make it go straight to the top of the Play Store.
Whatever Glu Mobile does is sure to be huge. Gordon Ramsay is their first celebrity chef partnership, but they have worked with many other big names. For example, they created the Kim Kardashian: Hollywood game.
We are not sure if Gordon Ramsay will have any say in making the game, but they will have exclusive agreements covering Ramsay’s name, image, likeness, voice, and creative direction. The game is said to be released this summer.
Source: Glu Mobile
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Hideo Kojima’s first independent game is a PS4 exclusive
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New console game for the Shield TV hits the Play Store
Contrast is an all-new adventure game for your Shield TV. Contrast lets users experience adventures in 3D and offers a wide range of challenges along the way. It’s available in the Play Store now.
If you have a Shield TV console, you might want to consider downloading the new game Contrast. Even though the game is a bit pricey at $ 14, it offers a gaming experience with high quality graphics and has included a long story line. The user is prompted to complete short puzzles and solve mysteries along their journey into the mysterious shadowy universe. The game is great for middle-aged teens but adults may find it intriguing as well. The app received a recent update further ensuring top-notch performance and the greatest experience for users.
Contrast comes in at a size of 1.8GB of storage space, so make sure you have enough available space prior to downloading. It’s also recommended to connect to a Wi-Fi network when the download is in tow in order to avoid data overages. The game already has 10-50 installs and has received a majority of high reviews. It requires Android 4.4 and up and a Shield Android TV console for the full experience in addition to a game controller. You can download it at the link below.
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Catch the big ads from the Big Game all month long
The YouTube AdBlitz is back, which means that the Super Bowl ad season is officially underway. Last year, you watched more than 6.3 million hours’ worth of Super Bowl ads on YouTube. That’s enough time for you to fly from Phoenix to the moon and back 87,500 times, watch every NFL game in history 138 times, or listen to Katy Perry’s “Roar” 84M times. In other words … there are a lot of you who watch football for the ads!
The cutest puppy in history, British villains driving sports cars, and iconic music sensations were some of the big winners on YouTube AdBlitz last year. Will there be new contenders this year, or will the powerhouses reign supreme?
Here’s the full rundown of what you’ll find on this year’s AdBlitz channel:
- Teasers: Super Bowl ads were watched more than 160M times on YouTube before last year’s game even began. Commercials that were released on YouTube before they aired during the game drove approximately 2.5X more views on average than commercials that were released on game day. Once again, YouTube will host a teaser gallery where people can watch advertiser submitted pregame ads all in one place.
- Game Day Commercials: You’ll also find all the advertiser-submitted game-day commercials on our YouTube AdBlitz channel uploaded as soon as the ad is aired on TV.
- YouTube Halftime Show: For the first time, YouTube will host a Halftime Show produced in collaboration with Collective Digital Studio that will be live streamed on the AdBlitz Channel. Filmed at the YouTube Space in L.A., the show will feature more than 20 YouTube creators and musicians with over 60M combined subscribers including Harley Morenstein from EpicMealTime, Freddie Wong, Rhett and Link, Toby Turner and more.
- Postgame Gallery: This year, we’re introducing a postgame content gallery where advertisers can continue the conversation with their audience by providing follow-on or behind-the-scenes footage of their Super Bowl spot.
- Postgame Voting: Don’t forget to have your say on your favorite Super Bowl ad. After the game ends, visit the AdBlitz channel to vote for and share your favorite Super Bowl commercials. You’ll have until 11:59 p.m. ET on February 9 to cast your vote.
For the next month, YouTube is your go-to destination for all your Super Bowl ads entertainment. Visit youtube.com/adblitz from your smartphone, tablet or desktop to watch, share and vote for your favorite spots this season.
Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched “The Bay Area in 4K.”
Shooting stars and puppy ads: How the world watched the big game
From a “super brawl” to a giant lion, yesterday’s big game was filled with many notable moments. That’s true on YouTube and Google too—people watched more game day ads and teaser videos on YouTube than ever before, YouTube hosted its first-ever halftime show, and a throwback PSA became a top trending search term. Here’s a look at the top trending searches, videos and more across Google and YouTube:
Battle of the brands
As the battle for football supremacy was taking place on the field, a very different battle was raging across the country: Which ad would reign supreme? Whether via smartphone, tablet or laptop, people spent nearly 4 million hours watching game-day ads and teaser videos on YouTube—up from 2.2 million hours from this time last year.
This year’s most popular ads came from a wide range of advertisers—newcomers and veterans alike. But one thing’s for certain—puppies, pranks, and Kim Kardashian continue to “break the Internet.” Here are the ads that scored big on YouTube so far:
YouTube has evolved to become the place brands go to engage with their audience before, during, and after the big game. That’s why revenue from our AdBlitz program set a new record this year, with brands investing more on YouTube around the big game than years past. And, we’ve hit a new record in watchtime across YouTube—the growth rate at which people are watching YouTube has nearly doubled in the last year, leading to the fastest growth we’ve seen in years.
Tom Brady and Missy Elliott dominate on search
While people turned to YouTube to watch the ads, people turned to Google to search for everything from “how old is Tom Brady” to “buffalo chicken dip recipes” to “Katy Perry Halftime performance.” Before kickoff, people asked Google “Why did John Travolta call Idina ‘Adele’?”—a throwback to John Travolta’s infamous mispronunciation of National Anthem performer Idina Menzel’s name at the 2014 Oscars. Searchers were also interested in Menzel’s performance (or researching prop bets), asking “How long will it take Idina to sing the National Anthem?”
Tom Brady, Marshawn Lynch and Russell Wilson were the top three searched players before, during and after the game. Thanks to some standout in-game performances, by the end they were sharing the spotlight: Rob Gronkowski and Chris Matthews (replacing Richard Sherman and Kam Chancellor). And MVP Tom Brady wasn’t just an MVP on the field—he captured the title of “Most Searched Quarterback” in every state except for the Seahawks’ home Washington.
Of course, for many people the halftime show is the highlight of the night, and Katy Perry’s performance delivered. She came in on a lion, danced with sharks and went out on a star—one that was, for some, reminiscent of NBC’s old “The More You Know” PSAs. The phrase “The More You Know” spiked 190x in search for the 10 minutes after Katy’s starry flight. And although Missy Elliott was a late addition to the halftime lineup, she was a popular topic in search. Top questions related to Missy Elliott included “When was Missy Elliott popular?” and “How does Katy Perry know Missy Elliott?”
A very YouTube halftime show
For the first time ever, this year YouTube hosted a Halftime Show produced by Collective Digital Studio, with the help of more than 25 YouTube creators including Epic Meal Time’s Harley Morenstein as host, Rhett & Link, Toby Turner, Freddie Wong and Tyler Ward. From Kurt Hugo Schneider’s “Epic Patty Cake Song” to the “Elephant’s Toothpaste” science experiment with Science Bob, the show delivered a one-of-a-kind experience for YouTube fans.
With the last touchdown scored, we’re taking votes for your favorite ad, so visit our AdBlitz channel to cast your ballot before voting ends on February 9 at 11:59pm ET. Thanks for making this year our biggest game ever.
Whether you’re a loyal 12th man or a Boston fan for life, chances are you turned to YouTube and Google to watch your favorite ads, answer your questions or witness a new generation of halftime entertainment. We’re happy we could be a part of your game.
Posted by Riki Nakasuji, Sports & Gaming Sponsorships Manager, recently watched “Top 10 Super Bowl games of all time.”
Biggest year ever for big game ads on YouTube
This year’s football season might be done and dusted, but the battle for most popular big game ad is still in play. To see how trends have played out in the days since the game, we took a look at the top trending videos, facts, and stats about big game ads on YouTube.
We found that viewership is growing faster than before – people have watched more big game ads and teasers in the first six weeks of 2015 than all 52 weeks of 2014. More than 7M hours of big game ads and teasers have been watched on YouTube, up from 6.3M hours for all of 2014.
Liam cinches his “Revenge”
One of the surprise hits this week was Clash of Clan’s “Revenge” ad featuring Liam Neeson. The spot gained over 20M views this week alone and now clocks in at more than 30M views, making it the most viewed big game ad on YouTube so far. Here’s a look at viewership of game day ads over time, from a report by Pixability:
(Source: Pixability report “Super Bowl Ads on YouTube,” February 5)
Beards and selfies infiltrate top trending ads
As expected, puppies and celebrities dominated the top trending ads on YouTube. But there were also some lesser-reported trends that spanned across the top game day ads. We found that:
- Half of the top 10 ads featured men with beards
- 21 different types of animals (animated or otherwise) made an appearance
- Two ads had people taking selfies
- Two ads featured no dialogue at all
- One: the total number of “Angry Neesons”
Here’s a list of the top trending game day ads on YouTube (based on views as of 2/6):
There are still three more days to cast your vote for your favorite ad of the game. Visit our AdBlitz channel to cast your ballot before voting ends on February 9 at 11:59 p.m. ET.
Kellen Spadafore, Insights at Google, recently watched “Super Bowl XLIX: Patriots vs. Seahawks highlights.”
Get your game on with YouTube during E3
We’re now only two weeks away from the start of the Electronic Entertainment Expo (E3) in Los Angeles, and you can get a front-row seat to the action with YouTube! We’re inviting your favorite YouTube creators to show us what’s cool and coming up next in the world of gaming, so you can experience every jaw-dropping demo and announcement LIVE.
We are building out a dedicated E3 YouTube hub where you will be able to follow all the live streams and trailers from the event, starting on Sunday, June 14, with the Nintendo World Championships, followed by the Bethesda press conference and the unveiling of the latest installment in the “Doom” series.
On Monday, June 15, at 9 a.m. PT, the wall-to-wall coverage will continue with a 12-hour live stream marathon, hosted by Geoff Keighley, brought to you by the movie “Self/less” – in theaters July 10. Geoff and YouTube gaming creators will bring you live coverage of press conferences from publishers like Xbox, Sony, EA and Ubisoft.
The program will include live “Let’s plays” of new titles, plus celebrity interviews along with other video game stars from the YouTube family. You’ll also get live coverage from IGN and GameSpot, just like last year.
The play-by-play coverage will continue with hundreds of hours of live and on-demand content throughout the week directly from YouTube’s booth at E3, hosted by RoosterTeeth, along with our legendary Trailer Battle, Nintendo’s Digital Event and Treehouse Live, as well as other exclusive gaming content.
From live reactions and gaming demos, to trivia showdowns and “Meet the Makers” sessions with industry experts, the E3 YouTube hub will offer you the easiest place to explore the best of E3. Stay tuned starting on June 14.
Ryan Wyatt, global head of gaming content, recently watched “E3 Live on YouTube 2015 announcement video.”
Indefinite: Interrogation Game offers unique spin on concentration genre
A new game from developer BrandLibel offers a unique twist on the concentration game genre. Incorporating hints of dystopian fiction titles like The Hunger Games or The Maze Runner, Indefinite: Interrogation Game places the player in the role of a detainee being interrogated about their involvement in a catastrophic global event called “The Incident.”
The game presents the player with over 30 unique questions and 100 possible answers. As selections are made with a timer running, the player needs to remember their answers as similar questions will roll back around. If later answers don’t match earlier answers, players will find they come under increasing suspicion from their interrogator.
At the end of the game, players get a report on what their likely role was in The Incident, a summary that is similar to the results one gets when taking social media quizzes.
Incident is free, but does offer in-app purchases to help bribe the interrogator to improve your position or get rid of ads.
Click here to view the embedded video.
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